How We Run Our SEO Process / Agency
Published on: December 2 2022 by Ryan Stewart
How We Run Our SEO Process / Agency
Table of Contents
How We Run Our SEO Process / Agency
startTime | durationTime | text |
00:00:00 | 00:00:03 | if you want to stand out in a crowded |
00:00:01 | 00:00:05 | marketplace you got to do something |
00:00:03 | 00:00:07 | different and that's what this video is |
00:00:05 | 00:00:10 | I'm gonna do something absolutely |
00:00:07 | 00:00:13 | unprecedented for a marketing agency I'm |
00:00:10 | 00:00:15 | actually not going to to and I'm gonna |
00:00:13 | 00:00:18 | open up everything I'm gonna show you |
00:00:15 | 00:00:20 | the system that we use to drive more |
00:00:18 | 00:00:21 | organic traffic for our clients and what |
00:00:20 | 00:00:23 | I mean by that is you give me two to |
00:00:21 | 00:00:25 | three minutes of your time I'm gonna |
00:00:23 | 00:00:26 | jump on my computer and I'm gonna show |
00:00:25 | 00:00:28 | you a proposal I'm going to show you |
00:00:26 | 00:00:30 | everything that we propose to |
00:00:28 | 00:00:33 | prospective clients the deliverables the |
00:00:30 | 00:00:35 | KPIs everything and then I'm gonna show |
00:00:33 | 00:00:37 | you live examples of how we execute |
00:00:35 | 00:00:40 | against that I'm gonna show you the |
00:00:37 | 00:00:43 | reports that we run the audits the links |
00:00:40 | 00:00:45 | that we build the content that we create |
00:00:43 | 00:00:46 | basically everything that you need to |
00:00:45 | 00:00:48 | know about the service we provide and if |
00:00:46 | 00:00:51 | it's a good fit for you I'm gonna show |
00:00:48 | 00:00:53 | you so I'm gonna stop toking I'm gonna |
00:00:51 | 00:00:55 | jump on my computer and I'm gonna run |
00:00:53 | 00:00:57 | you through everything there before I |
00:00:55 | 00:00:58 | get into the framework I need to make |
00:00:57 | 00:01:00 | sure that I've got your attention this |
00:00:58 | 00:01:03 | entire time so I'm just gonna start by |
00:01:00 | 00:01:05 | showing you some results so this here is |
00:01:03 | 00:01:08 | from web restore this is our agency |
00:01:05 | 00:01:09 | website business the business SEO |
00:01:08 | 00:01:12 | marketing niche incredibly competitive |
00:01:09 | 00:01:14 | we launched a site in January of 2015 |
00:01:12 | 00:01:17 | you can see was doing about 400 organic |
00:01:14 | 00:01:19 | page views and then this month it's up |
00:01:17 | 00:01:20 | to almost 20,000 organic page views |
00:01:19 | 00:01:23 | again this is an incredibly competitive |
00:01:20 | 00:01:24 | business to business niche now let me |
00:01:23 | 00:01:26 | show you something different this is our |
00:01:24 | 00:01:28 | e-commerce website laces out dotnet you |
00:01:26 | 00:01:30 | probably see me chatting about it online |
00:01:28 | 00:01:33 | we launched in February it was doing 60 |
00:01:30 | 00:01:36 | organic pages the first month now it's |
00:01:33 | 00:01:38 | doing almost 185 thousand page views |
00:01:36 | 00:01:39 | from organic traffic so that's now I |
00:01:38 | 00:01:41 | just wanted to get your attention and |
00:01:39 | 00:01:43 | the reason I wanted to do that because |
00:01:41 | 00:01:46 | honestly like I need you to know that |
00:01:43 | 00:01:48 | when you pay us your money is safe we |
00:01:46 | 00:01:50 | are the best in the world at what we do |
00:01:48 | 00:01:52 | I am overly confident but it's a fact |
00:01:50 | 00:01:54 | and it's not so much because we have the |
00:01:52 | 00:01:56 | best tactiks I'll be honest with you I |
00:01:54 | 00:01:58 | learned everything that I know about SEO |
00:01:56 | 00:02:00 | from YouTube it's all out there you can |
00:01:58 | 00:02:02 | do it for free what really matters is |
00:02:00 | 00:02:05 | the execution being able to take what |
00:02:02 | 00:02:08 | you know and execute it at a very fast |
00:02:05 | 00:02:10 | high level consistently that's why you |
00:02:08 | 00:02:12 | need a framework and that's what I'm |
00:02:10 | 00:02:13 | gonna show you right now so just so you |
00:02:12 | 00:02:15 | know I'm gonna break down |
00:02:13 | 00:02:17 | the four buckets that we have in our |
00:02:15 | 00:02:19 | framework it's learning planning |
00:02:17 | 00:02:21 | adjustment and growth and this is |
00:02:19 | 00:02:23 | actually a screenshot of our webpage I |
00:02:21 | 00:02:26 | want to show you that everything that we |
00:02:23 | 00:02:28 | say publicly is actually what we do for |
00:02:26 | 00:02:30 | clients it's crazy I know right it's |
00:02:28 | 00:02:32 | absolutely insane that people people do |
00:02:30 | 00:02:35 | this these days and I'm doing this |
00:02:32 | 00:02:36 | because I know I know how SEO agencies |
00:02:35 | 00:02:38 | are I know what they're telling you and |
00:02:36 | 00:02:39 | I know that you know because ninety |
00:02:38 | 00:02:40 | percent of our clients come from from |
00:02:39 | 00:02:42 | pissed-off people that were working on |
00:02:40 | 00:02:44 | the day and to do that just stuff some |
00:02:42 | 00:02:47 | bad work down their throat so I'm just |
00:02:44 | 00:02:48 | gonna do this to save you time so let's |
00:02:47 | 00:02:51 | just walk through so it starts with |
00:02:48 | 00:02:53 | learning so even though that this is a |
00:02:51 | 00:02:56 | framework that we pretty much use for |
00:02:53 | 00:02:58 | everybody it doesn't run unless we have |
00:02:56 | 00:03:01 | your unique brand inputs because you are |
00:02:58 | 00:03:02 | unique you've got your own special |
00:03:01 | 00:03:04 | industry you've got your own competitors |
00:03:02 | 00:03:05 | everything is unique and we need to know |
00:03:04 | 00:03:07 | as much as possible about that so it all |
00:03:05 | 00:03:09 | starts by giving you a shared Google |
00:03:07 | 00:03:10 | Drive folder this is where we have all |
00:03:09 | 00:03:12 | of our clients everything is open |
00:03:10 | 00:03:15 | everything is shared we are not here to |
00:03:12 | 00:03:16 | hide anything from you and we start with |
00:03:15 | 00:03:18 | the deliverables template so you can see |
00:03:16 | 00:03:19 | this what we do is we get a new client |
00:03:18 | 00:03:21 | we change the date and it gets injected |
00:03:19 | 00:03:23 | into our overall project management file |
00:03:21 | 00:03:25 | nothing falls through the cracks with us |
00:03:23 | 00:03:28 | we are on top of everything so we get |
00:03:25 | 00:03:30 | started by doing a discovery process and |
00:03:28 | 00:03:32 | a series of audits to really understand |
00:03:30 | 00:03:36 | your brand that starts with let me just |
00:03:32 | 00:03:38 | pull this up here with just with a |
00:03:36 | 00:03:39 | discovery questionnaire so you can see |
00:03:38 | 00:03:41 | here we've got about 50 questions in |
00:03:39 | 00:03:43 | here yes we asked you but nobody knows |
00:03:41 | 00:03:45 | your business better than you so we |
00:03:43 | 00:03:46 | start by doing that then I personally |
00:03:45 | 00:03:47 | were on analytiks auto where I'll spend |
00:03:46 | 00:03:49 | a couple of hours digging through your |
00:03:47 | 00:03:51 | search console digging through your |
00:03:49 | 00:03:53 | Google Analytiks or whatever Anneliese |
00:03:51 | 00:03:55 | platform you use tag manager I make sure |
00:03:53 | 00:03:56 | that everything is firing properly so |
00:03:55 | 00:03:58 | that we can track what we're doing then |
00:03:56 | 00:04:01 | we go into an industry landscape and I |
00:03:58 | 00:04:02 | use tools like SCM rush age reps your |
00:04:01 | 00:04:04 | questionnaire and I really look at |
00:04:02 | 00:04:05 | what's working in your industry what are |
00:04:04 | 00:04:07 | your competitors doing what are the top |
00:04:05 | 00:04:09 | websites doing what are the top media |
00:04:07 | 00:04:11 | sites all of that fun stuff and then |
00:04:09 | 00:04:12 | while that's going on I have who I think |
00:04:11 | 00:04:15 | is the best tiknical US in the world |
00:04:12 | 00:04:17 | running a tiknical SEO audit this is an |
00:04:15 | 00:04:19 | example from a very big website and |
00:04:17 | 00:04:22 | honestly you are not going to find a |
00:04:19 | 00:04:24 | better tiknical audit anywhere this is |
00:04:22 | 00:04:27 | 37 pages I mean it gets down into the |
00:04:24 | 00:04:29 | nitty-gritty of everything on your web |
00:04:27 | 00:04:32 | everything that we need to fix again |
00:04:29 | 00:04:33 | this was run for a Fortune 100 brand so |
00:04:32 | 00:04:35 | we're capable of doing this for very big |
00:04:33 | 00:04:37 | websites if you have a smaller website |
00:04:35 | 00:04:38 | we don't go through this much trouble |
00:04:37 | 00:04:39 | but we still do a tiknical audit |
00:04:38 | 00:04:41 | because we need to make sure that |
00:04:39 | 00:04:43 | everything is running smoothly |
00:04:41 | 00:04:44 | before we start hitting with links and |
00:04:43 | 00:04:45 | content really start promoting it across |
00:04:44 | 00:04:49 | the web we need to make sure that it's |
00:04:45 | 00:04:50 | running at top performance after that we |
00:04:49 | 00:04:52 | do a competitive research and this is |
00:04:50 | 00:04:53 | pretty straightforward just take three |
00:04:52 | 00:04:55 | or four your top competitors when we run |
00:04:53 | 00:04:56 | them through a series of checks and we |
00:04:55 | 00:04:57 | need to understand what they are doing |
00:04:56 | 00:05:00 | are they creating content are they |
00:04:57 | 00:05:02 | killing it on YouTube Instagram where |
00:05:00 | 00:05:03 | are they getting the links from what |
00:05:02 | 00:05:06 | type of keywords that I targeting we'll |
00:05:03 | 00:05:07 | figure these things out and then we can |
00:05:06 | 00:05:09 | move into the next part of the process |
00:05:07 | 00:05:11 | which is planning and this is really we |
00:05:09 | 00:05:12 | start to take all of our learnings we |
00:05:11 | 00:05:14 | take your industry would take everything |
00:05:12 | 00:05:17 | from the previous stage and we start |
00:05:14 | 00:05:19 | building out a very strategic plan again |
00:05:17 | 00:05:21 | because while this is a framework we |
00:05:19 | 00:05:23 | need to do it custom to your brand in |
00:05:21 | 00:05:25 | your industry and you can't do that |
00:05:23 | 00:05:27 | without having a strategic way ahead and |
00:05:25 | 00:05:29 | this is what so many people skip over |
00:05:27 | 00:05:31 | because they're just lazy but you need a |
00:05:29 | 00:05:33 | custom SEO strategy to really dictate |
00:05:31 | 00:05:35 | the life of the campaign so we do a |
00:05:33 | 00:05:37 | number of things here this is the |
00:05:35 | 00:05:38 | biggest planning stage that we have we |
00:05:37 | 00:05:40 | do something called keyword opportunity |
00:05:38 | 00:05:42 | mapping basically want to show you that |
00:05:40 | 00:05:44 | right now we'll do a couple of things |
00:05:42 | 00:05:46 | we'll look at the keywords that you're |
00:05:44 | 00:05:48 | currently ranking for we'll look at your |
00:05:46 | 00:05:50 | competitors keywords and we will map |
00:05:48 | 00:05:52 | those to the right pages on your website |
00:05:50 | 00:05:54 | we break that down into two buckets it's |
00:05:52 | 00:05:57 | either purchase intent so it'll go on |
00:05:54 | 00:06:00 | services pages ecommerce pages or it's a |
00:05:57 | 00:06:01 | little bit more I might as well just |
00:06:00 | 00:06:03 | show you the content funnel now so we |
00:06:01 | 00:06:04 | take we take a funnel approach to |
00:06:03 | 00:06:06 | content there's four steps in that |
00:06:04 | 00:06:09 | there's viral discover considering |
00:06:06 | 00:06:10 | customers so basically if it doesn't go |
00:06:09 | 00:06:13 | into the purchase type keyword so like |
00:06:10 | 00:06:15 | buy shoelaces now then it's gonna be |
00:06:13 | 00:06:17 | it's still good traffic that we want to |
00:06:15 | 00:06:19 | capture but we've got to capture it |
00:06:17 | 00:06:20 | through content so blog content |
00:06:19 | 00:06:24 | resources videos whatever that may be |
00:06:20 | 00:06:26 | and then within those content type |
00:06:24 | 00:06:27 | keywords we break them down into four |
00:06:26 | 00:06:29 | stages in a Content funnel so top of the |
00:06:27 | 00:06:32 | funnel viral discover considering their |
00:06:29 | 00:06:34 | customer and we map within that content |
00:06:32 | 00:06:35 | keywords to these four journey stages |
00:06:34 | 00:06:37 | and I'm gonna show you that in a minute |
00:06:35 | 00:06:39 | - pretty cool stuff |
00:06:37 | 00:06:40 | you know our clients going |
00:06:39 | 00:06:42 | benefit of it but I'll show you that in |
00:06:40 | 00:06:45 | one second - we also do a competitor |
00:06:42 | 00:06:47 | link on it and we map those links to |
00:06:45 | 00:06:49 | where they should be on your website so |
00:06:47 | 00:06:52 | what that means is we set targets on |
00:06:49 | 00:06:54 | your website so what are the pages on |
00:06:52 | 00:06:56 | your website that are the most pressing |
00:06:54 | 00:06:58 | for links because what we try and do is |
00:06:56 | 00:07:01 | we find what we call low-hanging fruits |
00:06:58 | 00:07:04 | we find pages that are ranking between 5 |
00:07:01 | 00:07:05 | and 20 and we know that search engines |
00:07:04 | 00:07:06 | already like those pages so we might as |
00:07:05 | 00:07:08 | well hit them with some links and see if |
00:07:06 | 00:07:09 | we can punch them up right away that's |
00:07:08 | 00:07:11 | the whole goal this is to get |
00:07:09 | 00:07:13 | low-hanging fruit traffic as soon as |
00:07:11 | 00:07:15 | possible so that's what we Matt links to |
00:07:13 | 00:07:17 | everything that we do is map |
00:07:15 | 00:07:18 | strategically so we're not wasting time |
00:07:17 | 00:07:19 | and we're getting things going as |
00:07:18 | 00:07:21 | quickly as possible |
00:07:19 | 00:07:22 | I skipped over this but we also create |
00:07:21 | 00:07:24 | audience personas and let me show you |
00:07:22 | 00:07:26 | what one of these looks like so this is |
00:07:24 | 00:07:28 | one for a client of ours it's very |
00:07:26 | 00:07:30 | important to do this because this is not |
00:07:28 | 00:07:32 | only for content creation but this is |
00:07:30 | 00:07:34 | for link outreach this is for social |
00:07:32 | 00:07:36 | presence this is for everything I mean |
00:07:34 | 00:07:38 | so many websites they try and tok to |
00:07:36 | 00:07:40 | everybody you want to focus in on that |
00:07:38 | 00:07:41 | one or two people and literally give |
00:07:40 | 00:07:42 | them a name so this one's called young |
00:07:41 | 00:07:45 | and in love you can see it's very |
00:07:42 | 00:07:47 | targeted and what this allows us to do |
00:07:45 | 00:07:49 | is hyper focus our efforts we don't want |
00:07:47 | 00:07:51 | to waste time on people that are not |
00:07:49 | 00:07:53 | buyers we look at your analytiks we look |
00:07:51 | 00:07:54 | at industry data we look at audience |
00:07:53 | 00:07:57 | insights we look at all sorts of things |
00:07:54 | 00:07:58 | then we figure out who matters right |
00:07:57 | 00:08:00 | because there's so many people online |
00:07:58 | 00:08:03 | this is why the Internet's beautiful you |
00:08:00 | 00:08:06 | can tok to one specific niche person at |
00:08:03 | 00:08:07 | scale so what we do is we focus our |
00:08:06 | 00:08:09 | campaign on these people only because |
00:08:07 | 00:08:11 | these are the people that are most |
00:08:09 | 00:08:12 | likely to buy it's very very important |
00:08:11 | 00:08:14 | that a lot of people skip over and this |
00:08:12 | 00:08:15 | will come back into the content creation |
00:08:14 | 00:08:17 | process as well which I'm going to show |
00:08:15 | 00:08:18 | you in one second so we also do topical |
00:08:17 | 00:08:20 | research for content so after do the |
00:08:18 | 00:08:22 | keyword opportunity mapping like I said |
00:08:20 | 00:08:23 | we split it in two categories purchase |
00:08:22 | 00:08:25 | and content anything that's in the |
00:08:23 | 00:08:27 | content we dump into here so let me show |
00:08:25 | 00:08:29 | you what this looks like for a client so |
00:08:27 | 00:08:32 | this is topic ideation so basically what |
00:08:29 | 00:08:33 | we do is we take these topics in these |
00:08:32 | 00:08:35 | keywords that we found and we map them |
00:08:33 | 00:08:37 | out so here you can see these four |
00:08:35 | 00:08:38 | journey stages that we had we determine |
00:08:37 | 00:08:40 | whether you have this Cox on your |
00:08:38 | 00:08:42 | website if we can compete for it if |
00:08:40 | 00:08:43 | there's not search volume and we map out |
00:08:42 | 00:08:45 | content topics and this is what we |
00:08:43 | 00:08:47 | create content around which I'm going to |
00:08:45 | 00:08:49 | show you in one second again so while |
00:08:47 | 00:08:52 | that's going on we also dictate a link |
00:08:49 | 00:08:52 | calendar and what this calendar does is |
00:08:52 | 00:08:54 | it basically |
00:08:52 | 00:08:55 | tells our link prospectors so actually |
00:08:54 | 00:08:58 | let me tok to you about our team for a |
00:08:55 | 00:09:00 | second so we're a mix of both both local |
00:08:58 | 00:09:02 | u.s. people and we've got people in the |
00:09:00 | 00:09:04 | Philippines we've got people in Pakistan |
00:09:02 | 00:09:06 | and what the people overseas do is they |
00:09:04 | 00:09:07 | do web research for us so all of our |
00:09:06 | 00:09:09 | link building is done through outreach |
00:09:07 | 00:09:11 | so we have to start by finding and |
00:09:09 | 00:09:12 | identifying opportunities let me |
00:09:11 | 00:09:13 | actually pull up buzz stream here for |
00:09:12 | 00:09:16 | you to so you can see this one I'm |
00:09:13 | 00:09:18 | toking so what we do is based on your |
00:09:16 | 00:09:20 | audience personas we dictate different |
00:09:18 | 00:09:22 | keywords so these are the keywords that |
00:09:20 | 00:09:24 | your audience these are the basically |
00:09:22 | 00:09:25 | will find the websites that they use |
00:09:24 | 00:09:27 | because again we don't want to waste |
00:09:25 | 00:09:29 | time building links on websites that |
00:09:27 | 00:09:31 | your audience isn't on we only want to |
00:09:29 | 00:09:33 | focus on them so what we do is we take |
00:09:31 | 00:09:35 | those audience personas and we build out |
00:09:33 | 00:09:37 | we call keyword sets those keyword sets |
00:09:35 | 00:09:39 | are all focused on one keyword it's just |
00:09:37 | 00:09:41 | spun into different once we then take |
00:09:39 | 00:09:42 | these keywords then we inject them into |
00:09:41 | 00:09:44 | this link building plan and it's a |
00:09:42 | 00:09:45 | science of one of our link prospectors |
00:09:44 | 00:09:48 | this is a s she's in the Philippines and |
00:09:45 | 00:09:50 | her job is she gets this start date and |
00:09:48 | 00:09:52 | this is all dictated here in our project |
00:09:50 | 00:09:53 | management calendar she gets this start |
00:09:52 | 00:09:54 | date and all she does she starts going |
00:09:53 | 00:09:57 | through and she starts looking through |
00:09:54 | 00:09:59 | google google us google UK Yahoo Bing |
00:09:57 | 00:10:00 | search and she's she's using keywords at |
00:09:59 | 00:10:01 | once so she's taken and she's looking |
00:10:00 | 00:10:04 | for guest posts so she's looking for |
00:10:01 | 00:10:06 | things like write for us let's see what |
00:10:04 | 00:10:08 | this keyword said his one ride share so |
00:10:06 | 00:10:10 | ride sharing sites live right for it she |
00:10:08 | 00:10:11 | searched she searches that keyword and |
00:10:10 | 00:10:13 | all these different things and she |
00:10:11 | 00:10:14 | prospects them in buzz streams so you |
00:10:13 | 00:10:16 | can see this is one of our client |
00:10:14 | 00:10:18 | accounts here and we've got it all |
00:10:16 | 00:10:19 | organized we use the blood stream as our |
00:10:18 | 00:10:20 | database for link building we'll lose |
00:10:19 | 00:10:22 | some outreach here but we do a lot of |
00:10:20 | 00:10:24 | link prospecting here because it's just |
00:10:22 | 00:10:25 | easier faster so you can see we prospect |
00:10:24 | 00:10:27 | for a ton of websites and that's her |
00:10:25 | 00:10:28 | only job but she goes out and she founds |
00:10:27 | 00:10:30 | these opportunities for us |
00:10:28 | 00:10:31 | she's amazing we have a bunch of them |
00:10:30 | 00:10:33 | over there they're incredible they |
00:10:31 | 00:10:35 | really make things run for us so that's |
00:10:33 | 00:10:36 | the link calendar creation so all these |
00:10:35 | 00:10:39 | things are kind of going on |
00:10:36 | 00:10:40 | at one time from there after the topical |
00:10:39 | 00:10:42 | research is done we build the content |
00:10:40 | 00:10:44 | calendar and the content calendar is |
00:10:42 | 00:10:46 | incredibly important because it makes |
00:10:44 | 00:10:47 | sure that we're doing things on time and |
00:10:46 | 00:10:49 | this is a really blown out version of |
00:10:47 | 00:10:51 | the topic research and this is fed from |
00:10:49 | 00:10:53 | our competitive research is fed from our |
00:10:51 | 00:10:55 | audience personas and this is fed from |
00:10:53 | 00:10:57 | our keyword opportunity mapping and what |
00:10:55 | 00:10:58 | you can see here is we have a draft new |
00:10:57 | 00:11:00 | day we have a go live date this is the |
00:10:58 | 00:11:02 | journey stage so you know exactly where |
00:11:00 | 00:11:04 | we're targeting this is our audience so |
00:11:02 | 00:11:05 | this is the audience persona we actually |
00:11:04 | 00:11:06 | use the name here so we know who we're |
00:11:05 | 00:11:07 | toking |
00:11:06 | 00:11:09 | to that we have the topic and then we do |
00:11:07 | 00:11:11 | blow it out into keywords we do |
00:11:09 | 00:11:12 | competition we look at traffic the |
00:11:11 | 00:11:13 | different type of content that we're |
00:11:12 | 00:11:15 | gonna do if it's gonna be a guest post |
00:11:13 | 00:11:16 | if it's gonna be a guide if it's gonna |
00:11:15 | 00:11:18 | be newsjacking if it's gonna be |
00:11:16 | 00:11:19 | skyscraper tiknique then if it's gonna |
00:11:18 | 00:11:21 | be a blog post a video infographic then |
00:11:19 | 00:11:23 | we have the title and then basically |
00:11:21 | 00:11:25 | I'll put some notes in here dude it word |
00:11:23 | 00:11:26 | count and then we assign it to an author |
00:11:25 | 00:11:28 | or your author they write an outline |
00:11:26 | 00:11:30 | then they write a draft then you approve |
00:11:28 | 00:11:31 | it and that we build out the promotional |
00:11:30 | 00:11:32 | plan as well which I'm going to tok |
00:11:31 | 00:11:34 | about one second cuz you're really gonna |
00:11:32 | 00:11:36 | like it it's really what sets us apart I |
00:11:34 | 00:11:38 | believe so after all this is done now |
00:11:36 | 00:11:39 | we've got a very good idea of how we're |
00:11:38 | 00:11:41 | gonna attack your campaign and we put |
00:11:39 | 00:11:42 | together a final campaign strategy and |
00:11:41 | 00:11:43 | that's what this document is here I'm |
00:11:42 | 00:11:45 | not gonna show you the whole thing |
00:11:43 | 00:11:47 | because it's just too valuable to show |
00:11:45 | 00:11:49 | you guys but basically we go into a ton |
00:11:47 | 00:11:51 | of detail for you and we build out like |
00:11:49 | 00:11:53 | a 20 slide deck that has all this |
00:11:51 | 00:11:54 | included and we run you through it we |
00:11:53 | 00:11:56 | want to make sure that you know exactly |
00:11:54 | 00:11:59 | what's going on on your website and your |
00:11:56 | 00:12:01 | campaign let me close this here and we |
00:11:59 | 00:12:02 | present it to you and you sign off it |
00:12:01 | 00:12:04 | and then from there then we start |
00:12:02 | 00:12:05 | plugging away and executing the crap out |
00:12:04 | 00:12:07 | of your campaign and this is what the |
00:12:05 | 00:12:09 | adjustment stage is so the adjustment |
00:12:07 | 00:12:11 | stage is pretty much the beginning of |
00:12:09 | 00:12:12 | the actual execution I'll call it and |
00:12:11 | 00:12:14 | the adjustment is taking all of these |
00:12:12 | 00:12:16 | things and managing them and starting to |
00:12:14 | 00:12:18 | implement so we're gonna execute the |
00:12:16 | 00:12:19 | tiknical updates and we'll do that we |
00:12:18 | 00:12:21 | create a spreadsheet we basically manage |
00:12:19 | 00:12:22 | the campaign for you manage the project |
00:12:21 | 00:12:24 | we prefer to work with your developers |
00:12:22 | 00:12:25 | if you don't have one we have ones on |
00:12:24 | 00:12:27 | contract that you could pay a little bit |
00:12:25 | 00:12:29 | extra for but we'll handle all your |
00:12:27 | 00:12:31 | tiknical updates all your analytikal |
00:12:29 | 00:12:32 | updates so if you need tag manager you |
00:12:31 | 00:12:34 | know Facebook pixel if you need to get |
00:12:32 | 00:12:36 | enhanced e-commerce setup we'll handle |
00:12:34 | 00:12:38 | all that for you at the same time we |
00:12:36 | 00:12:39 | start creating content and again this is |
00:12:38 | 00:12:42 | all dictated by our project management |
00:12:39 | 00:12:46 | file you can see here where as a content |
00:12:42 | 00:12:48 | here so basically everything against our |
00:12:46 | 00:12:49 | that's very big file I don't want to |
00:12:48 | 00:12:51 | read through now but basically |
00:12:49 | 00:12:53 | everything is dictated through there and |
00:12:51 | 00:12:56 | then we'll set up personas for outreach |
00:12:53 | 00:12:59 | so basically what this means is that you |
00:12:56 | 00:13:01 | know so when you do outreach for links |
00:12:59 | 00:13:03 | from a business email people just know |
00:13:01 | 00:13:04 | it's for business but if we set up a |
00:13:03 | 00:13:07 | persona that's a blogger that writes on |
00:13:04 | 00:13:09 | your site you know so instead of web |
00:13:07 | 00:13:11 | hrus you know contact at Weber org |
00:13:09 | 00:13:13 | emailing you to guest posts it's Ryan |
00:13:11 | 00:13:15 | Stewart at gmail.com it's a much cleaner |
00:13:13 | 00:13:17 | much better higher response rate so |
00:13:15 | 00:13:19 | we'll set up those personas and we'll |
00:13:17 | 00:13:19 | actually begin the outreach now because |
00:13:19 | 00:13:21 | we're getting |
00:13:19 | 00:13:23 | fun part this is a gross stage and this |
00:13:21 | 00:13:25 | is again what we're most known for is |
00:13:23 | 00:13:27 | content marketing in link building and |
00:13:25 | 00:13:29 | so what we do is this is where we really |
00:13:27 | 00:13:31 | start to hit the growth and really start |
00:13:29 | 00:13:33 | to explode your organic traffic so the |
00:13:31 | 00:13:34 | content optimizations will go through |
00:13:33 | 00:13:36 | your whole site make sure everything is |
00:13:34 | 00:13:39 | updated in terms of your pit com page |
00:13:36 | 00:13:41 | all that stuff and also building more |
00:13:39 | 00:13:43 | content on top of that will do organic |
00:13:41 | 00:13:45 | content promotion and what that means is |
00:13:43 | 00:13:49 | I actually have somebody else I have a |
00:13:45 | 00:13:51 | free free freelancing blogger every time |
00:13:49 | 00:13:53 | that we publish one of your posts so |
00:13:51 | 00:13:55 | back to the content count here so every |
00:13:53 | 00:13:56 | time one of these posts goes live we |
00:13:55 | 00:13:59 | have a promotional strategy for it it |
00:13:56 | 00:14:00 | includes finding core threads includes |
00:13:59 | 00:14:03 | finding reddit threads and includes |
00:14:00 | 00:14:05 | cludes finding forum threads it includes |
00:14:03 | 00:14:07 | finding any niche websites and |
00:14:05 | 00:14:08 | commenting on them so basically just |
00:14:07 | 00:14:10 | going out there and getting a little bit |
00:14:08 | 00:14:13 | of organic link promotion through |
00:14:10 | 00:14:15 | commenting it's actually a very clean |
00:14:13 | 00:14:16 | and very easy way to get some traffic |
00:14:15 | 00:14:18 | and also build some relevancy and |
00:14:16 | 00:14:21 | popularity for your domain so we'll do |
00:14:18 | 00:14:23 | all that very tedious work for you |
00:14:21 | 00:14:24 | that's the organic content promotion |
00:14:23 | 00:14:26 | will also find Facebook groups sometimes |
00:14:24 | 00:14:28 | and do some Facebook boosted posts if |
00:14:26 | 00:14:30 | you pay us for it but we'll do that too |
00:14:28 | 00:14:31 | this is awesome we do skyscraper |
00:14:30 | 00:14:33 | outreach for content and basically what |
00:14:31 | 00:14:35 | that means is that every time one of |
00:14:33 | 00:14:36 | these posts goes live so we'll take this |
00:14:35 | 00:14:38 | topic and I have somebody trained in the |
00:14:36 | 00:14:41 | Philippines to do this they take this |
00:14:38 | 00:14:44 | topic what they do is they go through |
00:14:41 | 00:14:45 | and they turn on the Moz bar here or a |
00:14:44 | 00:14:47 | dress whatever and they basically look |
00:14:45 | 00:14:49 | for web sites with that topic that have |
00:14:47 | 00:14:51 | existing links excuse me then what they |
00:14:49 | 00:14:53 | do is they scrape those links and they |
00:14:51 | 00:14:55 | put them into a contact file for us they |
00:14:53 | 00:14:56 | put them in buzz stream then what we do |
00:14:55 | 00:14:59 | is we send in a massive outreach |
00:14:56 | 00:15:00 | campaign basically saying hey you know I |
00:14:59 | 00:15:02 | notiked on this state that you wrote an |
00:15:00 | 00:15:04 | artikle and you link to this artikle |
00:15:02 | 00:15:06 | about this we have a brand new version |
00:15:04 | 00:15:07 | of it if you're interested you know if |
00:15:06 | 00:15:09 | you link to us we'll share it on our |
00:15:07 | 00:15:10 | Facebook page something like that right |
00:15:09 | 00:15:12 | we come up with a write pitch and we |
00:15:10 | 00:15:13 | start to build some links that way so |
00:15:12 | 00:15:15 | every time something goes live on your |
00:15:13 | 00:15:17 | website we're pushing it through all |
00:15:15 | 00:15:18 | these content channels of up here and |
00:15:17 | 00:15:20 | then we're also hitting with link |
00:15:18 | 00:15:22 | outreach - it's very powerful then we |
00:15:20 | 00:15:24 | also do ongoing link hours so let me |
00:15:22 | 00:15:25 | pull a pitch box so we use pitch box so |
00:15:24 | 00:15:29 | we do link building in a couple of ways |
00:15:25 | 00:15:31 | we do what's called campaign link |
00:15:29 | 00:15:32 | building and we do what's called ongoing |
00:15:31 | 00:15:33 | link building so campaign link building |
00:15:32 | 00:15:37 | a skyscraper |
00:15:33 | 00:15:39 | it's for infographic outreaches for |
00:15:37 | 00:15:41 | product reviews ongoing link outreach we |
00:15:39 | 00:15:43 | use sponsor posts and we use guest post |
00:15:41 | 00:15:44 | so you can see here all these different |
00:15:43 | 00:15:46 | outreach campaigns that we have going on |
00:15:44 | 00:15:47 | in pitch box this is an email outreach |
00:15:46 | 00:15:49 | platform it allows us to automate |
00:15:47 | 00:15:53 | outreach is very powerful very expensive |
00:15:49 | 00:15:55 | too just so you know but basically what |
00:15:53 | 00:15:57 | we'll do is we'll schedule guest posts |
00:15:55 | 00:15:59 | we'll send three guest posts three to |
00:15:57 | 00:16:00 | five guest posts emails every day over |
00:15:59 | 00:16:02 | the life of your campaign because we |
00:16:00 | 00:16:04 | know we have a baseline thirty-one or |
00:16:02 | 00:16:05 | you know forty percent response rate we |
00:16:04 | 00:16:07 | know what our response rate is so we can |
00:16:05 | 00:16:09 | therefore guarantee that we're gonna be |
00:16:07 | 00:16:10 | building some amount of links for you |
00:16:09 | 00:16:12 | per much we generally hit between |
00:16:10 | 00:16:14 | fifteen and thirty five depending on |
00:16:12 | 00:16:15 | your niche and depending on how much |
00:16:14 | 00:16:16 | you're paying is to be honest with you |
00:16:15 | 00:16:18 | so then after that after we get those |
00:16:16 | 00:16:19 | scheduled and again because all we have |
00:16:18 | 00:16:21 | to do is come into here the buzz stream |
00:16:19 | 00:16:23 | and just pull these out and upload them |
00:16:21 | 00:16:25 | it's very very streamlined process we'll |
00:16:23 | 00:16:27 | do link building campaigns as well so |
00:16:25 | 00:16:28 | we'll do product reviews so I can just |
00:16:27 | 00:16:30 | show you here these are all the |
00:16:28 | 00:16:32 | different sites we do advertising we do |
00:16:30 | 00:16:35 | product reviews we do resource pages we |
00:16:32 | 00:16:37 | do find relevant bloggers we find local |
00:16:35 | 00:16:39 | bloggers when we find social media |
00:16:37 | 00:16:41 | influencers so what we'll do is we'll |
00:16:39 | 00:16:43 | put all this together over your campaign |
00:16:41 | 00:16:44 | and we'll send upwards of I don't know |
00:16:43 | 00:16:46 | five thousand emails for link building |
00:16:44 | 00:16:48 | it's very very powerful there's nobody |
00:16:46 | 00:16:49 | in the entire world that does it better |
00:16:48 | 00:16:50 | than us I can promise you that and |
00:16:49 | 00:16:53 | finally |
00:16:50 | 00:16:56 | deep breath we do reporting in analysis |
00:16:53 | 00:16:58 | and honestly again I really don't think |
00:16:56 | 00:17:00 | that there's a better agency in the |
00:16:58 | 00:17:01 | world that does reporting this this is a |
00:17:00 | 00:17:03 | sample report that we actually ran for a |
00:17:01 | 00:17:05 | real client you get this every single |
00:17:03 | 00:17:06 | month and it's not just your standard |
00:17:05 | 00:17:08 | hey here's your traffic report it's |
00:17:06 | 00:17:10 | honest it's open this kind is actually |
00:17:08 | 00:17:13 | losing traffic we are not trying to hide |
00:17:10 | 00:17:15 | that we want to get it fixed our goal is |
00:17:13 | 00:17:17 | not to make us look good it's to get you |
00:17:15 | 00:17:19 | more organic traffic that is why you pay |
00:17:17 | 00:17:21 | us and everything that we do all of |
00:17:19 | 00:17:24 | these deliverables are leading towards |
00:17:21 | 00:17:25 | getting you more traffic and it works if |
00:17:24 | 00:17:28 | you just trust in the process and follow |
00:17:25 | 00:17:30 | along with what we have to say it will |
00:17:28 | 00:17:32 | work I promise you we execute this at a |
00:17:30 | 00:17:35 | very very high level so this is a report |
00:17:32 | 00:17:37 | it has a ton of different data again |
00:17:35 | 00:17:39 | it's looking at very honestly what's |
00:17:37 | 00:17:41 | going on with your website this is |
00:17:39 | 00:17:42 | looking at search console this is their |
00:17:41 | 00:17:44 | image traffic plummeting so we're |
00:17:42 | 00:17:46 | finding issues and we found that hey |
00:17:44 | 00:17:46 | there's no image sitemaps let's get this |
00:17:46 | 00:17:47 | fixed |
00:17:46 | 00:17:49 | we got a |
00:17:47 | 00:17:50 | their pages crawling per day we're |
00:17:49 | 00:17:52 | falling |
00:17:50 | 00:17:53 | there was errors with on-site markups |
00:17:52 | 00:17:55 | all these things this is not your basic |
00:17:53 | 00:17:58 | report guys this is very very in-depth |
00:17:55 | 00:17:59 | this is advanced analytiks there's again |
00:17:58 | 00:18:01 | I don't think there's anyone better at |
00:17:59 | 00:18:02 | it that we do and you get this every |
00:18:01 | 00:18:03 | single month and again you also get all |
00:18:02 | 00:18:06 | your full link so you can see is about |
00:18:03 | 00:18:07 | 25 links in here these I also want to |
00:18:06 | 00:18:08 | show you the content that we build |
00:18:07 | 00:18:10 | something that's important so the |
00:18:08 | 00:18:12 | content that we're building this is on |
00:18:10 | 00:18:14 | our website it's not just your hey this |
00:18:12 | 00:18:16 | is the top 10 things to do in Vegas this |
00:18:14 | 00:18:18 | summer this is a an artikle that does |
00:18:16 | 00:18:20 | this is on our e-commerce website you |
00:18:18 | 00:18:22 | can see it's got over 490 real shares on |
00:18:20 | 00:18:24 | social media it's very robust it's |
00:18:22 | 00:18:26 | beautiful we're not experts in sneakers |
00:18:24 | 00:18:28 | but we know how to build expert content |
00:18:26 | 00:18:29 | this is an artikle that we wrote for a |
00:18:28 | 00:18:30 | client this is about cheap protein |
00:18:29 | 00:18:33 | sources you can see we've got this |
00:18:30 | 00:18:34 | pretty cool interactive graph on here |
00:18:33 | 00:18:36 | that we did that shows the cheapest |
00:18:34 | 00:18:38 | protein source if you want to Zone in on |
00:18:36 | 00:18:41 | it and then we went in and we wrote |
00:18:38 | 00:18:43 | these marked up and very very beautiful |
00:18:41 | 00:18:44 | summaries of each them it's got the |
00:18:43 | 00:18:46 | protein summary it's got all everything |
00:18:44 | 00:18:48 | that you need to know it's got big |
00:18:46 | 00:18:50 | beautiful images it's 35 of them I mean |
00:18:48 | 00:18:52 | this is what we do man this is very very |
00:18:50 | 00:18:55 | clean this is very top-notch content |
00:18:52 | 00:18:59 | again this is all included in what we do |
00:18:55 | 00:19:01 | so that's everything I just wanted again |
00:18:59 | 00:19:02 | actually let me tok about the ROP so we |
00:19:01 | 00:19:04 | do not guarantee ROI and the reason that |
00:19:02 | 00:19:06 | we don't is because there's way too many |
00:19:04 | 00:19:08 | factors outside of our control I can't |
00:19:06 | 00:19:10 | control conversion rate I can't control |
00:19:08 | 00:19:11 | conversion optimization I can't control |
00:19:10 | 00:19:13 | your web copy I can't control your |
00:19:11 | 00:19:16 | website design I can't control your |
00:19:13 | 00:19:18 | pricing all that we do is we put you in |
00:19:16 | 00:19:19 | the best possible position to see see |
00:19:18 | 00:19:22 | that's what I can guarantee you I can |
00:19:19 | 00:19:24 | guarantee you that we will follow this |
00:19:22 | 00:19:26 | process to a tee and I can guarantee you |
00:19:24 | 00:19:29 | that this is the best possible way to |
00:19:26 | 00:19:30 | drive more organic traffic again I can't |
00:19:29 | 00:19:32 | guarantee that you're gonna make more |
00:19:30 | 00:19:33 | money and I can't always guarantee that |
00:19:32 | 00:19:35 | you're gonna see more traffic but what I |
00:19:33 | 00:19:40 | can guarantee you is that this is the |
00:19:35 | 00:19:41 | best way to do it so that's my pitch if |
00:19:40 | 00:19:43 | you are interested in working with us |
00:19:41 | 00:19:44 | all you have to do is go to our website |
00:19:43 | 00:19:46 | you can go to Weber's org on our |
00:19:44 | 00:19:47 | homepage or Weber store org slash |
00:19:46 | 00:19:50 | Services Weber it's not org slash |
00:19:47 | 00:19:52 | contact and just fill out this form and |
00:19:50 | 00:19:54 | what's gonna happen is you're gonna get |
00:19:52 | 00:19:56 | an automated email that sends you a link |
00:19:54 | 00:19:58 | with a time to set a time my calendar |
00:19:56 | 00:19:59 | you fill out a short questionnaire I'll |
00:19:58 | 00:20:00 | review it personally and then I will |
00:19:59 | 00:20:02 | personally jump on a call with |
00:20:00 | 00:20:03 | we toked to you about it and if it's a |
00:20:02 | 00:20:05 | good fit we'll move forward if not I'm |
00:20:03 | 00:20:07 | happy to recommend you to somebody that |
00:20:05 | 00:20:09 | is because in all honestly we are not |
00:20:07 | 00:20:11 | the cheapest agency out there however |
00:20:09 | 00:20:13 | there's other ways that we can work |
00:20:11 | 00:20:15 | together as well our agency services are |
00:20:13 | 00:20:17 | pretty expensive you can do hourly |
00:20:15 | 00:20:19 | consulting with me personally I have a |
00:20:17 | 00:20:20 | ton of trainings and if none of those |
00:20:19 | 00:20:22 | things if you're just looking to get |
00:20:20 | 00:20:24 | started you're on a budget please read |
00:20:22 | 00:20:26 | our blog check out my youtube channel I |
00:20:24 | 00:20:28 | am blasting out all of this stuff not |
00:20:26 | 00:20:29 | quite the execution but the strategy |
00:20:28 | 00:20:31 | behind it you can pick this up for |
00:20:29 | 00:20:33 | yourself if you're very interested I'm |
00:20:31 | 00:20:35 | very open I have nothing to hide from |
00:20:33 | 00:20:36 | you guys this is how we do business is |
00:20:35 | 00:20:37 | something that I'm very proud of and |
00:20:36 | 00:20:39 | it's something that I'm really trying to |
00:20:37 | 00:20:41 | differentiate ourselves in the market |
00:20:39 | 00:20:43 | for so I just toked a lot this went way |
00:20:41 | 00:20:44 | over a couple minutes but if you're |
00:20:43 | 00:20:47 | interested please please please hit our |
00:20:44 | 00:20:49 | contact form if not subscribe on YouTube |
00:20:47 | 00:20:50 | check us out on Facebook I thank you |
00:20:49 | 00:20:53 | guys for your attention |
00:20:50 | 00:20:53 | take care |
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