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How We Run Our SEO Process / Agency

Published on: December 2 2022 by Ryan Stewart

Running an effective SEO process agency can be a challenging task, but with the right strategies and techniques, it can also be a rewarding experience. In this article, we will explore how we run our SEO process agency and share some insights and tips that can help you improve your own agency's SEO process.


1. Setting goals and objectives

2. Conducting research and analysis

3. Creating a strategy and plan of action

4. Implementing and executing the plan

5. Measuring and tracking results

6. Making adjustments and improvements

Setting goals and objectives:

- Define the purpose and scope of the SEO campaign

- Establish measurable goals and objectives

- Identify target audience and keywords

- Analyze competition and market trends

Conducting research and analysis:

- Conduct keyword research and analysis

- Analyze website structure and content

- Perform a technical SEO audit

- Evaluate backlink profile and authority

Creating a strategy and plan of action:

- Develop a comprehensive SEO strategy

- Establish a content marketing plan

- Implement on-page optimization techniques

- Implement off-page optimization techniques

Implementing and executing the plan:

- Optimize website structure and content

- Develop and publish high-quality content

- Build high-quality backlinks

- Monitor and manage social media presence

Measuring and tracking results:

- Set up tracking and analytics tools

- Monitor website traffic and engagement

- Analyze rankings and search visibility

- Track leads, conversions, and ROI

Making adjustments and improvements:

- Use data-driven insights to make adjustments

- Continuously optimize website and content

- Adjust strategy and tactics based on results

- Stay up-to-date with industry trends and best practices

Running an effective SEO process agency requires a combination of technical expertise, strategic planning, and ongoing optimization. By following the steps outlined in this article, you can improve your agency's SEO process and help your clients achieve their digital marketing goals. Remember to stay adaptable and flexible, and always be willing to adjust your strategy based on data-driven insights.

How We Run Our SEO Process / Agency

If you want to stand out in a crowded marketplace, you have to do something different. In this video, the speaker is going to do something unprecedented for a marketing agency. They will open up everything and show the system they use to drive more organic traffic for their clients.

Learning Stage:

- A shared Google Drive folder is given to the client to share everything openly.

- Deliverables template is created, and a discovery process and series of audits are done to understand the client's brand.

- Analytiks and industry landscape are checked to see what competitors are doing.

- A technical SEO audit is done to check everything on the website.

- Competitive research is conducted to see what competitors are doing.

Planning Stage:

- A custom SEO strategy is created based on the client's brand and industry.

- Keyword opportunity mapping is done to see what keywords are currently ranking and what competitors are doing.

- Audience personas are created to hyper-focus the campaign on people that are most likely to buy.

- Topical research for content is conducted to create content topics that are mapped out for content creation.

Adjustment Stage:

- A link calendar is created to dictate when link prospectors should start looking for guest posts and other opportunities.

- Link prospectors are hired to start looking for opportunities.

- Content is created based on the topic ideation process.

Growth Stage:

- Content is promoted across the web through social media and other channels.

- KPIs and reports are run to see the progress of the campaign.

This framework is a mix of science and art

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