How We Run Our SEO Process / Agency

Published on: December 2 2022 by Ryan Stewart

How We Run Our SEO Process / Agency

How We Run Our SEO Process / Agency

How We Run Our SEO Process / Agency

startTime	durationTime	text
00:00:00	00:00:03	if you want to stand out in a crowded
00:00:01	00:00:05	marketplace you got to do something
00:00:03	00:00:07	different and that's what this video is
00:00:05	00:00:10	I'm gonna do something absolutely
00:00:07	00:00:13	unprecedented for a marketing agency I'm
00:00:10	00:00:15	actually not going to to and I'm gonna
00:00:13	00:00:18	open up everything I'm gonna show you
00:00:15	00:00:20	the system that we use to drive more
00:00:18	00:00:21	organic traffic for our clients and what
00:00:20	00:00:23	I mean by that is you give me two to
00:00:21	00:00:25	three minutes of your time I'm gonna
00:00:23	00:00:26	jump on my computer and I'm gonna show
00:00:25	00:00:28	you a proposal I'm going to show you
00:00:26	00:00:30	everything that we propose to
00:00:28	00:00:33	prospective clients the deliverables the
00:00:30	00:00:35	KPIs everything and then I'm gonna show
00:00:33	00:00:37	you live examples of how we execute
00:00:35	00:00:40	against that I'm gonna show you the
00:00:37	00:00:43	reports that we run the audits the links
00:00:40	00:00:45	that we build the content that we create
00:00:43	00:00:46	basically everything that you need to
00:00:45	00:00:48	know about the service we provide and if
00:00:46	00:00:51	it's a good fit for you I'm gonna show
00:00:48	00:00:53	you so I'm gonna stop toking I'm gonna
00:00:51	00:00:55	jump on my computer and I'm gonna run
00:00:53	00:00:57	you through everything there before I
00:00:55	00:00:58	get into the framework I need to make
00:00:57	00:01:00	sure that I've got your attention this
00:00:58	00:01:03	entire time so I'm just gonna start by
00:01:00	00:01:05	showing you some results so this here is
00:01:03	00:01:08	from web restore this is our agency
00:01:05	00:01:09	website business the business SEO
00:01:08	00:01:12	marketing niche incredibly competitive
00:01:09	00:01:14	we launched a site in January of 2015
00:01:12	00:01:17	you can see was doing about 400 organic
00:01:14	00:01:19	page views and then this month it's up
00:01:17	00:01:20	to almost 20,000 organic page views
00:01:19	00:01:23	again this is an incredibly competitive
00:01:20	00:01:24	business to business niche now let me
00:01:23	00:01:26	show you something different this is our
00:01:24	00:01:28	e-commerce website laces out dotnet you
00:01:26	00:01:30	probably see me chatting about it online
00:01:28	00:01:33	we launched in February it was doing 60
00:01:30	00:01:36	organic pages the first month now it's
00:01:33	00:01:38	doing almost 185 thousand page views
00:01:36	00:01:39	from organic traffic so that's now I
00:01:38	00:01:41	just wanted to get your attention and
00:01:39	00:01:43	the reason I wanted to do that because
00:01:41	00:01:46	honestly like I need you to know that
00:01:43	00:01:48	when you pay us your money is safe we
00:01:46	00:01:50	are the best in the world at what we do
00:01:48	00:01:52	I am overly confident but it's a fact
00:01:50	00:01:54	and it's not so much because we have the
00:01:52	00:01:56	best tactiks I'll be honest with you I
00:01:54	00:01:58	learned everything that I know about SEO
00:01:56	00:02:00	from YouTube it's all out there you can
00:01:58	00:02:02	do it for free what really matters is
00:02:00	00:02:05	the execution being able to take what
00:02:02	00:02:08	you know and execute it at a very fast
00:02:05	00:02:10	high level consistently that's why you
00:02:08	00:02:12	need a framework and that's what I'm
00:02:10	00:02:13	gonna show you right now so just so you
00:02:12	00:02:15	know I'm gonna break down
00:02:13	00:02:17	the four buckets that we have in our
00:02:15	00:02:19	framework it's learning planning
00:02:17	00:02:21	adjustment and growth and this is
00:02:19	00:02:23	actually a screenshot of our webpage I
00:02:21	00:02:26	want to show you that everything that we
00:02:23	00:02:28	say publicly is actually what we do for
00:02:26	00:02:30	clients it's crazy I know right it's
00:02:28	00:02:32	absolutely insane that people people do
00:02:30	00:02:35	this these days and I'm doing this
00:02:32	00:02:36	because I know I know how SEO agencies
00:02:35	00:02:38	are I know what they're telling you and
00:02:36	00:02:39	I know that you know because ninety
00:02:38	00:02:40	percent of our clients come from from
00:02:39	00:02:42	pissed-off people that were working on
00:02:40	00:02:44	the day and to do that just stuff some
00:02:42	00:02:47	bad work down their throat so I'm just
00:02:44	00:02:48	gonna do this to save you time so let's
00:02:47	00:02:51	just walk through so it starts with
00:02:48	00:02:53	learning so even though that this is a
00:02:51	00:02:56	framework that we pretty much use for
00:02:53	00:02:58	everybody it doesn't run unless we have
00:02:56	00:03:01	your unique brand inputs because you are
00:02:58	00:03:02	unique you've got your own special
00:03:01	00:03:04	industry you've got your own competitors
00:03:02	00:03:05	everything is unique and we need to know
00:03:04	00:03:07	as much as possible about that so it all
00:03:05	00:03:09	starts by giving you a shared Google
00:03:07	00:03:10	Drive folder this is where we have all
00:03:09	00:03:12	of our clients everything is open
00:03:10	00:03:15	everything is shared we are not here to
00:03:12	00:03:16	hide anything from you and we start with
00:03:15	00:03:18	the deliverables template so you can see
00:03:16	00:03:19	this what we do is we get a new client
00:03:18	00:03:21	we change the date and it gets injected
00:03:19	00:03:23	into our overall project management file
00:03:21	00:03:25	nothing falls through the cracks with us
00:03:23	00:03:28	we are on top of everything so we get
00:03:25	00:03:30	started by doing a discovery process and
00:03:28	00:03:32	a series of audits to really understand
00:03:30	00:03:36	your brand that starts with let me just
00:03:32	00:03:38	pull this up here with just with a
00:03:36	00:03:39	discovery questionnaire so you can see
00:03:38	00:03:41	here we've got about 50 questions in
00:03:39	00:03:43	here yes we asked you but nobody knows
00:03:41	00:03:45	your business better than you so we
00:03:43	00:03:46	start by doing that then I personally
00:03:45	00:03:47	were on analytiks auto where I'll spend
00:03:46	00:03:49	a couple of hours digging through your
00:03:47	00:03:51	search console digging through your
00:03:49	00:03:53	Google Analytiks or whatever Anneliese
00:03:51	00:03:55	platform you use tag manager I make sure
00:03:53	00:03:56	that everything is firing properly so
00:03:55	00:03:58	that we can track what we're doing then
00:03:56	00:04:01	we go into an industry landscape and I
00:03:58	00:04:02	use tools like SCM rush age reps your
00:04:01	00:04:04	questionnaire and I really look at
00:04:02	00:04:05	what's working in your industry what are
00:04:04	00:04:07	your competitors doing what are the top
00:04:05	00:04:09	websites doing what are the top media
00:04:07	00:04:11	sites all of that fun stuff and then
00:04:09	00:04:12	while that's going on I have who I think
00:04:11	00:04:15	is the best tiknical US in the world
00:04:12	00:04:17	running a tiknical SEO audit this is an
00:04:15	00:04:19	example from a very big website and
00:04:17	00:04:22	honestly you are not going to find a
00:04:19	00:04:24	better tiknical audit anywhere this is
00:04:22	00:04:27	37 pages I mean it gets down into the
00:04:24	00:04:29	nitty-gritty of everything on your web
00:04:27	00:04:32	everything that we need to fix again
00:04:29	00:04:33	this was run for a Fortune 100 brand so
00:04:32	00:04:35	we're capable of doing this for very big
00:04:33	00:04:37	websites if you have a smaller website
00:04:35	00:04:38	we don't go through this much trouble
00:04:37	00:04:39	but we still do a tiknical audit
00:04:38	00:04:41	because we need to make sure that
00:04:39	00:04:43	everything is running smoothly
00:04:41	00:04:44	before we start hitting with links and
00:04:43	00:04:45	content really start promoting it across
00:04:44	00:04:49	the web we need to make sure that it's
00:04:45	00:04:50	running at top performance after that we
00:04:49	00:04:52	do a competitive research and this is
00:04:50	00:04:53	pretty straightforward just take three
00:04:52	00:04:55	or four your top competitors when we run
00:04:53	00:04:56	them through a series of checks and we
00:04:55	00:04:57	need to understand what they are doing
00:04:56	00:05:00	are they creating content are they
00:04:57	00:05:02	killing it on YouTube Instagram where
00:05:00	00:05:03	are they getting the links from what
00:05:02	00:05:06	type of keywords that I targeting we'll
00:05:03	00:05:07	figure these things out and then we can
00:05:06	00:05:09	move into the next part of the process
00:05:07	00:05:11	which is planning and this is really we
00:05:09	00:05:12	start to take all of our learnings we
00:05:11	00:05:14	take your industry would take everything
00:05:12	00:05:17	from the previous stage and we start
00:05:14	00:05:19	building out a very strategic plan again
00:05:17	00:05:21	because while this is a framework we
00:05:19	00:05:23	need to do it custom to your brand in
00:05:21	00:05:25	your industry and you can't do that
00:05:23	00:05:27	without having a strategic way ahead and
00:05:25	00:05:29	this is what so many people skip over
00:05:27	00:05:31	because they're just lazy but you need a
00:05:29	00:05:33	custom SEO strategy to really dictate
00:05:31	00:05:35	the life of the campaign so we do a
00:05:33	00:05:37	number of things here this is the
00:05:35	00:05:38	biggest planning stage that we have we
00:05:37	00:05:40	do something called keyword opportunity
00:05:38	00:05:42	mapping basically want to show you that
00:05:40	00:05:44	right now we'll do a couple of things
00:05:42	00:05:46	we'll look at the keywords that you're
00:05:44	00:05:48	currently ranking for we'll look at your
00:05:46	00:05:50	competitors keywords and we will map
00:05:48	00:05:52	those to the right pages on your website
00:05:50	00:05:54	we break that down into two buckets it's
00:05:52	00:05:57	either purchase intent so it'll go on
00:05:54	00:06:00	services pages ecommerce pages or it's a
00:05:57	00:06:01	little bit more I might as well just
00:06:00	00:06:03	show you the content funnel now so we
00:06:01	00:06:04	take we take a funnel approach to
00:06:03	00:06:06	content there's four steps in that
00:06:04	00:06:09	there's viral discover considering
00:06:06	00:06:10	customers so basically if it doesn't go
00:06:09	00:06:13	into the purchase type keyword so like
00:06:10	00:06:15	buy shoelaces now then it's gonna be
00:06:13	00:06:17	it's still good traffic that we want to
00:06:15	00:06:19	capture but we've got to capture it
00:06:17	00:06:20	through content so blog content
00:06:19	00:06:24	resources videos whatever that may be
00:06:20	00:06:26	and then within those content type
00:06:24	00:06:27	keywords we break them down into four
00:06:26	00:06:29	stages in a Content funnel so top of the
00:06:27	00:06:32	funnel viral discover considering their
00:06:29	00:06:34	customer and we map within that content
00:06:32	00:06:35	keywords to these four journey stages
00:06:34	00:06:37	and I'm gonna show you that in a minute
00:06:35	00:06:39	- pretty cool stuff
00:06:37	00:06:40	you know our clients going
00:06:39	00:06:42	benefit of it but I'll show you that in
00:06:40	00:06:45	one second - we also do a competitor
00:06:42	00:06:47	link on it and we map those links to
00:06:45	00:06:49	where they should be on your website so
00:06:47	00:06:52	what that means is we set targets on
00:06:49	00:06:54	your website so what are the pages on
00:06:52	00:06:56	your website that are the most pressing
00:06:54	00:06:58	for links because what we try and do is
00:06:56	00:07:01	we find what we call low-hanging fruits
00:06:58	00:07:04	we find pages that are ranking between 5
00:07:01	00:07:05	and 20 and we know that search engines
00:07:04	00:07:06	already like those pages so we might as
00:07:05	00:07:08	well hit them with some links and see if
00:07:06	00:07:09	we can punch them up right away that's
00:07:08	00:07:11	the whole goal this is to get
00:07:09	00:07:13	low-hanging fruit traffic as soon as
00:07:11	00:07:15	possible so that's what we Matt links to
00:07:13	00:07:17	everything that we do is map
00:07:15	00:07:18	strategically so we're not wasting time
00:07:17	00:07:19	and we're getting things going as
00:07:18	00:07:21	quickly as possible
00:07:19	00:07:22	I skipped over this but we also create
00:07:21	00:07:24	audience personas and let me show you
00:07:22	00:07:26	what one of these looks like so this is
00:07:24	00:07:28	one for a client of ours it's very
00:07:26	00:07:30	important to do this because this is not
00:07:28	00:07:32	only for content creation but this is
00:07:30	00:07:34	for link outreach this is for social
00:07:32	00:07:36	presence this is for everything I mean
00:07:34	00:07:38	so many websites they try and tok to
00:07:36	00:07:40	everybody you want to focus in on that
00:07:38	00:07:41	one or two people and literally give
00:07:40	00:07:42	them a name so this one's called young
00:07:41	00:07:45	and in love you can see it's very
00:07:42	00:07:47	targeted and what this allows us to do
00:07:45	00:07:49	is hyper focus our efforts we don't want
00:07:47	00:07:51	to waste time on people that are not
00:07:49	00:07:53	buyers we look at your analytiks we look
00:07:51	00:07:54	at industry data we look at audience
00:07:53	00:07:57	insights we look at all sorts of things
00:07:54	00:07:58	then we figure out who matters right
00:07:57	00:08:00	because there's so many people online
00:07:58	00:08:03	this is why the Internet's beautiful you
00:08:00	00:08:06	can tok to one specific niche person at
00:08:03	00:08:07	scale so what we do is we focus our
00:08:06	00:08:09	campaign on these people only because
00:08:07	00:08:11	these are the people that are most
00:08:09	00:08:12	likely to buy it's very very important
00:08:11	00:08:14	that a lot of people skip over and this
00:08:12	00:08:15	will come back into the content creation
00:08:14	00:08:17	process as well which I'm going to show
00:08:15	00:08:18	you in one second so we also do topical
00:08:17	00:08:20	research for content so after do the
00:08:18	00:08:22	keyword opportunity mapping like I said
00:08:20	00:08:23	we split it in two categories purchase
00:08:22	00:08:25	and content anything that's in the
00:08:23	00:08:27	content we dump into here so let me show
00:08:25	00:08:29	you what this looks like for a client so
00:08:27	00:08:32	this is topic ideation so basically what
00:08:29	00:08:33	we do is we take these topics in these
00:08:32	00:08:35	keywords that we found and we map them
00:08:33	00:08:37	out so here you can see these four
00:08:35	00:08:38	journey stages that we had we determine
00:08:37	00:08:40	whether you have this Cox on your
00:08:38	00:08:42	website if we can compete for it if
00:08:40	00:08:43	there's not search volume and we map out
00:08:42	00:08:45	content topics and this is what we
00:08:43	00:08:47	create content around which I'm going to
00:08:45	00:08:49	show you in one second again so while
00:08:47	00:08:52	that's going on we also dictate a link
00:08:49	00:08:52	calendar and what this calendar does is
00:08:52	00:08:54	it basically
00:08:52	00:08:55	tells our link prospectors so actually
00:08:54	00:08:58	let me tok to you about our team for a
00:08:55	00:09:00	second so we're a mix of both both local
00:08:58	00:09:02	u.s. people and we've got people in the
00:09:00	00:09:04	Philippines we've got people in Pakistan
00:09:02	00:09:06	and what the people overseas do is they
00:09:04	00:09:07	do web research for us so all of our
00:09:06	00:09:09	link building is done through outreach
00:09:07	00:09:11	so we have to start by finding and
00:09:09	00:09:12	identifying opportunities let me
00:09:11	00:09:13	actually pull up buzz stream here for
00:09:12	00:09:16	you to so you can see this one I'm
00:09:13	00:09:18	toking so what we do is based on your
00:09:16	00:09:20	audience personas we dictate different
00:09:18	00:09:22	keywords so these are the keywords that
00:09:20	00:09:24	your audience these are the basically
00:09:22	00:09:25	will find the websites that they use
00:09:24	00:09:27	because again we don't want to waste
00:09:25	00:09:29	time building links on websites that
00:09:27	00:09:31	your audience isn't on we only want to
00:09:29	00:09:33	focus on them so what we do is we take
00:09:31	00:09:35	those audience personas and we build out
00:09:33	00:09:37	we call keyword sets those keyword sets
00:09:35	00:09:39	are all focused on one keyword it's just
00:09:37	00:09:41	spun into different once we then take
00:09:39	00:09:42	these keywords then we inject them into
00:09:41	00:09:44	this link building plan and it's a
00:09:42	00:09:45	science of one of our link prospectors
00:09:44	00:09:48	this is a s she's in the Philippines and
00:09:45	00:09:50	her job is she gets this start date and
00:09:48	00:09:52	this is all dictated here in our project
00:09:50	00:09:53	management calendar she gets this start
00:09:52	00:09:54	date and all she does she starts going
00:09:53	00:09:57	through and she starts looking through
00:09:54	00:09:59	google google us google UK Yahoo Bing
00:09:57	00:10:00	search and she's she's using keywords at
00:09:59	00:10:01	once so she's taken and she's looking
00:10:00	00:10:04	for guest posts so she's looking for
00:10:01	00:10:06	things like write for us let's see what
00:10:04	00:10:08	this keyword said his one ride share so
00:10:06	00:10:10	ride sharing sites live right for it she
00:10:08	00:10:11	searched she searches that keyword and
00:10:10	00:10:13	all these different things and she
00:10:11	00:10:14	prospects them in buzz streams so you
00:10:13	00:10:16	can see this is one of our client
00:10:14	00:10:18	accounts here and we've got it all
00:10:16	00:10:19	organized we use the blood stream as our
00:10:18	00:10:20	database for link building we'll lose
00:10:19	00:10:22	some outreach here but we do a lot of
00:10:20	00:10:24	link prospecting here because it's just
00:10:22	00:10:25	easier faster so you can see we prospect
00:10:24	00:10:27	for a ton of websites and that's her
00:10:25	00:10:28	only job but she goes out and she founds
00:10:27	00:10:30	these opportunities for us
00:10:28	00:10:31	she's amazing we have a bunch of them
00:10:30	00:10:33	over there they're incredible they
00:10:31	00:10:35	really make things run for us so that's
00:10:33	00:10:36	the link calendar creation so all these
00:10:35	00:10:39	things are kind of going on
00:10:36	00:10:40	at one time from there after the topical
00:10:39	00:10:42	research is done we build the content
00:10:40	00:10:44	calendar and the content calendar is
00:10:42	00:10:46	incredibly important because it makes
00:10:44	00:10:47	sure that we're doing things on time and
00:10:46	00:10:49	this is a really blown out version of
00:10:47	00:10:51	the topic research and this is fed from
00:10:49	00:10:53	our competitive research is fed from our
00:10:51	00:10:55	audience personas and this is fed from
00:10:53	00:10:57	our keyword opportunity mapping and what
00:10:55	00:10:58	you can see here is we have a draft new
00:10:57	00:11:00	day we have a go live date this is the
00:10:58	00:11:02	journey stage so you know exactly where
00:11:00	00:11:04	we're targeting this is our audience so
00:11:02	00:11:05	this is the audience persona we actually
00:11:04	00:11:06	use the name here so we know who we're
00:11:05	00:11:07	toking
00:11:06	00:11:09	to that we have the topic and then we do
00:11:07	00:11:11	blow it out into keywords we do
00:11:09	00:11:12	competition we look at traffic the
00:11:11	00:11:13	different type of content that we're
00:11:12	00:11:15	gonna do if it's gonna be a guest post
00:11:13	00:11:16	if it's gonna be a guide if it's gonna
00:11:15	00:11:18	be newsjacking if it's gonna be
00:11:16	00:11:19	skyscraper tiknique then if it's gonna
00:11:18	00:11:21	be a blog post a video infographic then
00:11:19	00:11:23	we have the title and then basically
00:11:21	00:11:25	I'll put some notes in here dude it word
00:11:23	00:11:26	count and then we assign it to an author
00:11:25	00:11:28	or your author they write an outline
00:11:26	00:11:30	then they write a draft then you approve
00:11:28	00:11:31	it and that we build out the promotional
00:11:30	00:11:32	plan as well which I'm going to tok
00:11:31	00:11:34	about one second cuz you're really gonna
00:11:32	00:11:36	like it it's really what sets us apart I
00:11:34	00:11:38	believe so after all this is done now
00:11:36	00:11:39	we've got a very good idea of how we're
00:11:38	00:11:41	gonna attack your campaign and we put
00:11:39	00:11:42	together a final campaign strategy and
00:11:41	00:11:43	that's what this document is here I'm
00:11:42	00:11:45	not gonna show you the whole thing
00:11:43	00:11:47	because it's just too valuable to show
00:11:45	00:11:49	you guys but basically we go into a ton
00:11:47	00:11:51	of detail for you and we build out like
00:11:49	00:11:53	a 20 slide deck that has all this
00:11:51	00:11:54	included and we run you through it we
00:11:53	00:11:56	want to make sure that you know exactly
00:11:54	00:11:59	what's going on on your website and your
00:11:56	00:12:01	campaign let me close this here and we
00:11:59	00:12:02	present it to you and you sign off it
00:12:01	00:12:04	and then from there then we start
00:12:02	00:12:05	plugging away and executing the crap out
00:12:04	00:12:07	of your campaign and this is what the
00:12:05	00:12:09	adjustment stage is so the adjustment
00:12:07	00:12:11	stage is pretty much the beginning of
00:12:09	00:12:12	the actual execution I'll call it and
00:12:11	00:12:14	the adjustment is taking all of these
00:12:12	00:12:16	things and managing them and starting to
00:12:14	00:12:18	implement so we're gonna execute the
00:12:16	00:12:19	tiknical updates and we'll do that we
00:12:18	00:12:21	create a spreadsheet we basically manage
00:12:19	00:12:22	the campaign for you manage the project
00:12:21	00:12:24	we prefer to work with your developers
00:12:22	00:12:25	if you don't have one we have ones on
00:12:24	00:12:27	contract that you could pay a little bit
00:12:25	00:12:29	extra for but we'll handle all your
00:12:27	00:12:31	tiknical updates all your analytikal
00:12:29	00:12:32	updates so if you need tag manager you
00:12:31	00:12:34	know Facebook pixel if you need to get
00:12:32	00:12:36	enhanced e-commerce setup we'll handle
00:12:34	00:12:38	all that for you at the same time we
00:12:36	00:12:39	start creating content and again this is
00:12:38	00:12:42	all dictated by our project management
00:12:39	00:12:46	file you can see here where as a content
00:12:42	00:12:48	here so basically everything against our
00:12:46	00:12:49	that's very big file I don't want to
00:12:48	00:12:51	read through now but basically
00:12:49	00:12:53	everything is dictated through there and
00:12:51	00:12:56	then we'll set up personas for outreach
00:12:53	00:12:59	so basically what this means is that you
00:12:56	00:13:01	know so when you do outreach for links
00:12:59	00:13:03	from a business email people just know
00:13:01	00:13:04	it's for business but if we set up a
00:13:03	00:13:07	persona that's a blogger that writes on
00:13:04	00:13:09	your site you know so instead of web
00:13:07	00:13:11	hrus you know contact at Weber org
00:13:09	00:13:13	emailing you to guest posts it's Ryan
00:13:11	00:13:15	Stewart at gmail.com it's a much cleaner
00:13:13	00:13:17	much better higher response rate so
00:13:15	00:13:19	we'll set up those personas and we'll
00:13:17	00:13:19	actually begin the outreach now because
00:13:19	00:13:21	we're getting
00:13:19	00:13:23	fun part this is a gross stage and this
00:13:21	00:13:25	is again what we're most known for is
00:13:23	00:13:27	content marketing in link building and
00:13:25	00:13:29	so what we do is this is where we really
00:13:27	00:13:31	start to hit the growth and really start
00:13:29	00:13:33	to explode your organic traffic so the
00:13:31	00:13:34	content optimizations will go through
00:13:33	00:13:36	your whole site make sure everything is
00:13:34	00:13:39	updated in terms of your pit com page
00:13:36	00:13:41	all that stuff and also building more
00:13:39	00:13:43	content on top of that will do organic
00:13:41	00:13:45	content promotion and what that means is
00:13:43	00:13:49	I actually have somebody else I have a
00:13:45	00:13:51	free free freelancing blogger every time
00:13:49	00:13:53	that we publish one of your posts so
00:13:51	00:13:55	back to the content count here so every
00:13:53	00:13:56	time one of these posts goes live we
00:13:55	00:13:59	have a promotional strategy for it it
00:13:56	00:14:00	includes finding core threads includes
00:13:59	00:14:03	finding reddit threads and includes
00:14:00	00:14:05	cludes finding forum threads it includes
00:14:03	00:14:07	finding any niche websites and
00:14:05	00:14:08	commenting on them so basically just
00:14:07	00:14:10	going out there and getting a little bit
00:14:08	00:14:13	of organic link promotion through
00:14:10	00:14:15	commenting it's actually a very clean
00:14:13	00:14:16	and very easy way to get some traffic
00:14:15	00:14:18	and also build some relevancy and
00:14:16	00:14:21	popularity for your domain so we'll do
00:14:18	00:14:23	all that very tedious work for you
00:14:21	00:14:24	that's the organic content promotion
00:14:23	00:14:26	will also find Facebook groups sometimes
00:14:24	00:14:28	and do some Facebook boosted posts if
00:14:26	00:14:30	you pay us for it but we'll do that too
00:14:28	00:14:31	this is awesome we do skyscraper
00:14:30	00:14:33	outreach for content and basically what
00:14:31	00:14:35	that means is that every time one of
00:14:33	00:14:36	these posts goes live so we'll take this
00:14:35	00:14:38	topic and I have somebody trained in the
00:14:36	00:14:41	Philippines to do this they take this
00:14:38	00:14:44	topic what they do is they go through
00:14:41	00:14:45	and they turn on the Moz bar here or a
00:14:44	00:14:47	dress whatever and they basically look
00:14:45	00:14:49	for web sites with that topic that have
00:14:47	00:14:51	existing links excuse me then what they
00:14:49	00:14:53	do is they scrape those links and they
00:14:51	00:14:55	put them into a contact file for us they
00:14:53	00:14:56	put them in buzz stream then what we do
00:14:55	00:14:59	is we send in a massive outreach
00:14:56	00:15:00	campaign basically saying hey you know I
00:14:59	00:15:02	notiked on this state that you wrote an
00:15:00	00:15:04	artikle and you link to this artikle
00:15:02	00:15:06	about this we have a brand new version
00:15:04	00:15:07	of it if you're interested you know if
00:15:06	00:15:09	you link to us we'll share it on our
00:15:07	00:15:10	Facebook page something like that right
00:15:09	00:15:12	we come up with a write pitch and we
00:15:10	00:15:13	start to build some links that way so
00:15:12	00:15:15	every time something goes live on your
00:15:13	00:15:17	website we're pushing it through all
00:15:15	00:15:18	these content channels of up here and
00:15:17	00:15:20	then we're also hitting with link
00:15:18	00:15:22	outreach - it's very powerful then we
00:15:20	00:15:24	also do ongoing link hours so let me
00:15:22	00:15:25	pull a pitch box so we use pitch box so
00:15:24	00:15:29	we do link building in a couple of ways
00:15:25	00:15:31	we do what's called campaign link
00:15:29	00:15:32	building and we do what's called ongoing
00:15:31	00:15:33	link building so campaign link building
00:15:32	00:15:37	a skyscraper
00:15:33	00:15:39	it's for infographic outreaches for
00:15:37	00:15:41	product reviews ongoing link outreach we
00:15:39	00:15:43	use sponsor posts and we use guest post
00:15:41	00:15:44	so you can see here all these different
00:15:43	00:15:46	outreach campaigns that we have going on
00:15:44	00:15:47	in pitch box this is an email outreach
00:15:46	00:15:49	platform it allows us to automate
00:15:47	00:15:53	outreach is very powerful very expensive
00:15:49	00:15:55	too just so you know but basically what
00:15:53	00:15:57	we'll do is we'll schedule guest posts
00:15:55	00:15:59	we'll send three guest posts three to
00:15:57	00:16:00	five guest posts emails every day over
00:15:59	00:16:02	the life of your campaign because we
00:16:00	00:16:04	know we have a baseline thirty-one or
00:16:02	00:16:05	you know forty percent response rate we
00:16:04	00:16:07	know what our response rate is so we can
00:16:05	00:16:09	therefore guarantee that we're gonna be
00:16:07	00:16:10	building some amount of links for you
00:16:09	00:16:12	per much we generally hit between
00:16:10	00:16:14	fifteen and thirty five depending on
00:16:12	00:16:15	your niche and depending on how much
00:16:14	00:16:16	you're paying is to be honest with you
00:16:15	00:16:18	so then after that after we get those
00:16:16	00:16:19	scheduled and again because all we have
00:16:18	00:16:21	to do is come into here the buzz stream
00:16:19	00:16:23	and just pull these out and upload them
00:16:21	00:16:25	it's very very streamlined process we'll
00:16:23	00:16:27	do link building campaigns as well so
00:16:25	00:16:28	we'll do product reviews so I can just
00:16:27	00:16:30	show you here these are all the
00:16:28	00:16:32	different sites we do advertising we do
00:16:30	00:16:35	product reviews we do resource pages we
00:16:32	00:16:37	do find relevant bloggers we find local
00:16:35	00:16:39	bloggers when we find social media
00:16:37	00:16:41	influencers so what we'll do is we'll
00:16:39	00:16:43	put all this together over your campaign
00:16:41	00:16:44	and we'll send upwards of I don't know
00:16:43	00:16:46	five thousand emails for link building
00:16:44	00:16:48	it's very very powerful there's nobody
00:16:46	00:16:49	in the entire world that does it better
00:16:48	00:16:50	than us I can promise you that and
00:16:49	00:16:53	finally
00:16:50	00:16:56	deep breath we do reporting in analysis
00:16:53	00:16:58	and honestly again I really don't think
00:16:56	00:17:00	that there's a better agency in the
00:16:58	00:17:01	world that does reporting this this is a
00:17:00	00:17:03	sample report that we actually ran for a
00:17:01	00:17:05	real client you get this every single
00:17:03	00:17:06	month and it's not just your standard
00:17:05	00:17:08	hey here's your traffic report it's
00:17:06	00:17:10	honest it's open this kind is actually
00:17:08	00:17:13	losing traffic we are not trying to hide
00:17:10	00:17:15	that we want to get it fixed our goal is
00:17:13	00:17:17	not to make us look good it's to get you
00:17:15	00:17:19	more organic traffic that is why you pay
00:17:17	00:17:21	us and everything that we do all of
00:17:19	00:17:24	these deliverables are leading towards
00:17:21	00:17:25	getting you more traffic and it works if
00:17:24	00:17:28	you just trust in the process and follow
00:17:25	00:17:30	along with what we have to say it will
00:17:28	00:17:32	work I promise you we execute this at a
00:17:30	00:17:35	very very high level so this is a report
00:17:32	00:17:37	it has a ton of different data again
00:17:35	00:17:39	it's looking at very honestly what's
00:17:37	00:17:41	going on with your website this is
00:17:39	00:17:42	looking at search console this is their
00:17:41	00:17:44	image traffic plummeting so we're
00:17:42	00:17:46	finding issues and we found that hey
00:17:44	00:17:46	there's no image sitemaps let's get this
00:17:46	00:17:47	fixed
00:17:46	00:17:49	we got a
00:17:47	00:17:50	their pages crawling per day we're
00:17:49	00:17:52	falling
00:17:50	00:17:53	there was errors with on-site markups
00:17:52	00:17:55	all these things this is not your basic
00:17:53	00:17:58	report guys this is very very in-depth
00:17:55	00:17:59	this is advanced analytiks there's again
00:17:58	00:18:01	I don't think there's anyone better at
00:17:59	00:18:02	it that we do and you get this every
00:18:01	00:18:03	single month and again you also get all
00:18:02	00:18:06	your full link so you can see is about
00:18:03	00:18:07	25 links in here these I also want to
00:18:06	00:18:08	show you the content that we build
00:18:07	00:18:10	something that's important so the
00:18:08	00:18:12	content that we're building this is on
00:18:10	00:18:14	our website it's not just your hey this
00:18:12	00:18:16	is the top 10 things to do in Vegas this
00:18:14	00:18:18	summer this is a an artikle that does
00:18:16	00:18:20	this is on our e-commerce website you
00:18:18	00:18:22	can see it's got over 490 real shares on
00:18:20	00:18:24	social media it's very robust it's
00:18:22	00:18:26	beautiful we're not experts in sneakers
00:18:24	00:18:28	but we know how to build expert content
00:18:26	00:18:29	this is an artikle that we wrote for a
00:18:28	00:18:30	client this is about cheap protein
00:18:29	00:18:33	sources you can see we've got this
00:18:30	00:18:34	pretty cool interactive graph on here
00:18:33	00:18:36	that we did that shows the cheapest
00:18:34	00:18:38	protein source if you want to Zone in on
00:18:36	00:18:41	it and then we went in and we wrote
00:18:38	00:18:43	these marked up and very very beautiful
00:18:41	00:18:44	summaries of each them it's got the
00:18:43	00:18:46	protein summary it's got all everything
00:18:44	00:18:48	that you need to know it's got big
00:18:46	00:18:50	beautiful images it's 35 of them I mean
00:18:48	00:18:52	this is what we do man this is very very
00:18:50	00:18:55	clean this is very top-notch content
00:18:52	00:18:59	again this is all included in what we do
00:18:55	00:19:01	so that's everything I just wanted again
00:18:59	00:19:02	actually let me tok about the ROP so we
00:19:01	00:19:04	do not guarantee ROI and the reason that
00:19:02	00:19:06	we don't is because there's way too many
00:19:04	00:19:08	factors outside of our control I can't
00:19:06	00:19:10	control conversion rate I can't control
00:19:08	00:19:11	conversion optimization I can't control
00:19:10	00:19:13	your web copy I can't control your
00:19:11	00:19:16	website design I can't control your
00:19:13	00:19:18	pricing all that we do is we put you in
00:19:16	00:19:19	the best possible position to see see
00:19:18	00:19:22	that's what I can guarantee you I can
00:19:19	00:19:24	guarantee you that we will follow this
00:19:22	00:19:26	process to a tee and I can guarantee you
00:19:24	00:19:29	that this is the best possible way to
00:19:26	00:19:30	drive more organic traffic again I can't
00:19:29	00:19:32	guarantee that you're gonna make more
00:19:30	00:19:33	money and I can't always guarantee that
00:19:32	00:19:35	you're gonna see more traffic but what I
00:19:33	00:19:40	can guarantee you is that this is the
00:19:35	00:19:41	best way to do it so that's my pitch if
00:19:40	00:19:43	you are interested in working with us
00:19:41	00:19:44	all you have to do is go to our website
00:19:43	00:19:46	you can go to Weber's org on our
00:19:44	00:19:47	homepage or Weber store org slash
00:19:46	00:19:50	Services Weber it's not org slash
00:19:47	00:19:52	contact and just fill out this form and
00:19:50	00:19:54	what's gonna happen is you're gonna get
00:19:52	00:19:56	an automated email that sends you a link
00:19:54	00:19:58	with a time to set a time my calendar
00:19:56	00:19:59	you fill out a short questionnaire I'll
00:19:58	00:20:00	review it personally and then I will
00:19:59	00:20:02	personally jump on a call with
00:20:00	00:20:03	we toked to you about it and if it's a
00:20:02	00:20:05	good fit we'll move forward if not I'm
00:20:03	00:20:07	happy to recommend you to somebody that
00:20:05	00:20:09	is because in all honestly we are not
00:20:07	00:20:11	the cheapest agency out there however
00:20:09	00:20:13	there's other ways that we can work
00:20:11	00:20:15	together as well our agency services are
00:20:13	00:20:17	pretty expensive you can do hourly
00:20:15	00:20:19	consulting with me personally I have a
00:20:17	00:20:20	ton of trainings and if none of those
00:20:19	00:20:22	things if you're just looking to get
00:20:20	00:20:24	started you're on a budget please read
00:20:22	00:20:26	our blog check out my youtube channel I
00:20:24	00:20:28	am blasting out all of this stuff not
00:20:26	00:20:29	quite the execution but the strategy
00:20:28	00:20:31	behind it you can pick this up for
00:20:29	00:20:33	yourself if you're very interested I'm
00:20:31	00:20:35	very open I have nothing to hide from
00:20:33	00:20:36	you guys this is how we do business is
00:20:35	00:20:37	something that I'm very proud of and
00:20:36	00:20:39	it's something that I'm really trying to
00:20:37	00:20:41	differentiate ourselves in the market
00:20:39	00:20:43	for so I just toked a lot this went way
00:20:41	00:20:44	over a couple minutes but if you're
00:20:43	00:20:47	interested please please please hit our
00:20:44	00:20:49	contact form if not subscribe on YouTube
00:20:47	00:20:50	check us out on Facebook I thank you
00:20:49	00:20:53	guys for your attention
00:20:50	00:20:53	take care