HOW YOU CAN BEAT AMAZON & WALMART WITH ECOMMERCE DROPSHIPPING!

Published on: November 28 2022 by Peter Pru - Ecommerce Empire Builders

HOW YOU CAN BEAT AMAZON & WALMART WITH ECOMMERCE DROPSHIPPING!

HOW YOU CAN BEAT AMAZON & WALMART WITH ECOMMERCE DROPSHIPPING!

HOW YOU CAN BEAT AMAZON & WALMART WITH ECOMMERCE DROPSHIPPING!

startTime	durationTime	text
00:00:22	00:00:27	what's up Empire builders welcome back
00:00:25	00:00:29	to another episode if you're new to the
00:00:27	00:00:31	channel welcome to e-commerce Empire
00:00:29	00:00:32	builders please like comment and
00:00:31	00:00:34	subscribe turn the notification bell on
00:00:32	00:00:36	even if you're subscribed make sure you
00:00:34	00:00:37	turn a notification about on guys so
00:00:36	00:00:40	you're notified every single day when
00:00:37	00:00:43	new videos come out today I'm going to
00:00:40	00:00:45	tok a little bit about more versus the
00:00:43	00:00:46	general Burson niche stores because so
00:00:45	00:00:48	many of the coaching students that come
00:00:46	00:00:50	to me or people that are inside
00:00:48	00:00:51	six-figure funnels they're always like I
00:00:50	00:00:53	just don't have a general store Pete I
00:00:51	00:00:54	want to sell a bunch of good products
00:00:53	00:00:56	out there I want to sell fidgets
00:00:54	00:00:58	spinners I want to sell yo-yos I want to
00:00:56	00:00:59	sell a bunch of products that people are
00:00:58	00:01:01	already out there buying and I just
00:00:59	00:01:02	wanna have my store full of all these
00:01:01	00:01:04	products so I can always constantly be
00:01:02	00:01:07	sending different kinds of traffic to
00:01:04	00:01:09	and as you guys know I always recommend
00:01:07	00:01:11	niching it down you have to be niche
00:01:09	00:01:14	down so here are gonna be my top three
00:01:11	00:01:15	reasons why you absolutely need to be
00:01:14	00:01:17	niche down and a lot of these I haven't
00:01:15	00:01:20	discussed that much before but I really
00:01:17	00:01:21	want to hit up them in this video so I
00:01:20	00:01:25	just have my little notes here so if you
00:01:21	00:01:27	see me looking down that's why so guys
00:01:25	00:01:29	the reason you don't to be a general
00:01:27	00:01:31	store right is because you're going to
00:01:29	00:01:33	be trying to compete and compete against
00:01:31	00:01:36	the Walmarts and the Amazons how do you
00:01:33	00:01:38	expect to beat a Walmart Amazon where
00:01:36	00:01:42	those people right or those companies
00:01:38	00:01:45	right have basically an unlimited budget
00:01:42	00:01:47	bit a marketing budget unlimited you on
00:01:45	00:01:48	the other hand if you're just starting
00:01:47	00:01:50	out in e-commerce or even aren't
00:01:48	00:01:53	ecommerce business owner of the general
00:01:50	00:01:55	store how are you going to be able to
00:01:53	00:01:58	market enough to be able to bring in
00:01:55	00:01:59	that wide range of customers think about
00:01:58	00:02:01	that because when you have a general
00:01:59	00:02:03	store you're trying to cast a huge net
00:02:01	00:02:07	and try to capture basically everybody
00:02:03	00:02:10	you're not really focused on one market
00:02:07	00:02:12	right you're casting a whole net because
00:02:10	00:02:14	you have products for everybody
00:02:12	00:02:15	how would that work for you that's not
00:02:14	00:02:17	gonna really work right how will your
00:02:15	00:02:19	email marketing work how will how all of
00:02:17	00:02:20	your marketing messaging work how will
00:02:19	00:02:23	your social media work when you're
00:02:20	00:02:25	trying to market like dozens of products
00:02:23	00:02:27	right the only general store I kind of
00:02:25	00:02:29	it's not even really a general store
00:02:27	00:02:30	that I kind of like that I've seen in
00:02:29	00:02:32	the past is like those kitchen gadgets
00:02:30	00:02:35	right but even that's niche down it's
00:02:32	00:02:38	specifically targeting kitchen gadgets
00:02:35	00:02:39	right like the little watermelon slicer
00:02:38	00:02:42	or the little garlic crushing thing
00:02:39	00:02:44	right those work those are great that's
00:02:42	00:02:45	a niche down already but if you're
00:02:44	00:02:47	trying to sell all that stuff plus
00:02:45	00:02:48	yourself idiot spinners and your surplus
00:02:47	00:02:50	your song all these other random
00:02:48	00:02:52	products you don't have the marketing
00:02:50	00:02:54	budget you don't have enough money out
00:02:52	00:02:56	there to be able to market your your
00:02:54	00:02:58	ecommerce store in a way that can
00:02:56	00:02:59	compete against the Walmart so the
00:02:58	00:03:02	Amazon I try to capture an entire
00:02:59	00:03:05	country right you just don't have the
00:03:02	00:03:07	budget so that's number one guys you
00:03:05	00:03:10	can't compete against a Walmart and
00:03:07	00:03:13	Amazon your marketing budget is way too
00:03:10	00:03:16	low to do that okay guys number two is
00:03:13	00:03:17	you cannot target your ideal customer
00:03:16	00:03:20	and this kind of goes off goes off of
00:03:17	00:03:23	number one all right you can't target
00:03:20	00:03:25	your ideal and perfect customer think
00:03:23	00:03:27	about it if you are a general store how
00:03:25	00:03:30	are you going to be able to say hey you
00:03:27	00:03:34	know what I am targeting people that
00:03:30	00:03:37	specifically were born in the 90s that
00:03:34	00:03:40	you know like to play with yo-yos or
00:03:37	00:03:43	whatever or very specific things like a
00:03:40	00:03:46	certain type of yoga or a specific type
00:03:43	00:03:47	of like a mountain biking right how are
00:03:46	00:03:49	you gonna be able to tok to an audience
00:03:47	00:03:51	like that right that's what you you need
00:03:49	00:03:53	to be able to you need to find that
00:03:51	00:03:55	niche that I tell you guys all the time
00:03:53	00:03:57	look for example one of my coaching
00:03:55	00:03:59	students she's a retiree older woman it
00:03:57	00:04:00	took a while to find what she was
00:03:59	00:04:03	actually passionate about but eventually
00:04:00	00:04:06	we found out that she loves crocheting
00:04:03	00:04:08	or sewing right she makes like like
00:04:06	00:04:11	blankets and like pillowcases and all
00:04:08	00:04:13	that stuff right so we created a
00:04:11	00:04:14	products around her like sewing needle
00:04:13	00:04:16	kids and all that stuff and now she's
00:04:14	00:04:18	plug and playing that into sales funnels
00:04:16	00:04:19	and killing it all right she niche now
00:04:18	00:04:21	so you found her market she's like
00:04:19	00:04:23	crocheting or whatever it's called I
00:04:21	00:04:24	think it's called crocheting hey that's
00:04:23	00:04:26	her market she
00:04:24	00:04:28	that's her market and Jessica you have
00:04:26	00:04:31	to do alright because it goes back to
00:04:28	00:04:33	number one think of if she my coaching
00:04:31	00:04:35	students in like the sewing niche if she
00:04:33	00:04:37	was trying to appeal to everybody she
00:04:35	00:04:39	wouldn't have enough money to do that
00:04:37	00:04:41	she wouldn't have enough money but now
00:04:39	00:04:43	that she knows okay she's targeting
00:04:41	00:04:45	older women in the sewing niche right
00:04:43	00:04:48	people like her because she's her own
00:04:45	00:04:51	customer right her ad dollars every ad
00:04:48	00:04:54	dollar she spends she it's gonna be a
00:04:51	00:04:56	lot she prefer to acquire somebody
00:04:54	00:04:59	alright and that person is typically
00:04:56	00:05:01	going to be and the exact person that
00:04:59	00:05:03	she wants in her business not some like
00:05:01	00:05:04	like she's starting older people that
00:05:03	00:05:07	are interested in sewing not like a
00:05:04	00:05:09	teenager that has no interest in sewing
00:05:07	00:05:11	all right you're not wasting ad dollars
00:05:09	00:05:13	on somebody like that right casting that
00:05:11	00:05:15	wide net if you have a general store it
00:05:13	00:05:17	makes no sense you can't you want it
00:05:15	00:05:19	especially if you're starting out you
00:05:17	00:05:21	need to be efficient with your spending
00:05:19	00:05:23	and this is how it's done you have to
00:05:21	00:05:25	pick a target market and you have to
00:05:23	00:05:28	pick a perfect customer that you want to
00:05:25	00:05:31	target as best as you humanly can okay
00:05:28	00:05:33	so for example if you guys are in like
00:05:31	00:05:37	yoga right niche it down a little bit
00:05:33	00:05:38	more than just yoga do like like I don't
00:05:37	00:05:40	really know yoga that well but I know
00:05:38	00:05:42	there's like the style of yoga where
00:05:40	00:05:42	they're like in a hot room or something
00:05:42	00:05:44	like that
00:05:42	00:05:47	so niche your store down to be like I do
00:05:44	00:05:49	hot yoga my store specializes in hot
00:05:47	00:05:51	yoga products right even though the
00:05:49	00:05:53	products of right all the same but it's
00:05:51	00:05:55	the marketing guys that's what the
00:05:53	00:05:57	business is it's the marketing so you
00:05:55	00:05:59	have to market it as you are
00:05:57	00:06:03	the expert you are the business to go to
00:05:59	00:06:05	if you are in hot yoga okay so but again
00:06:03	00:06:09	guys don't go too crazy when you're
00:06:05	00:06:12	niching down because you don't to get
00:06:09	00:06:17	into like like super niche niche doubt
00:06:12	00:06:19	like for example like well underwater
00:06:17	00:06:21	basket-weaving is like the most common
00:06:19	00:06:23	example like people it's like make
00:06:21	00:06:25	baskets underwater like that look
00:06:23	00:06:26	obviously like is a very small niche
00:06:25	00:06:28	even though so many people are toking
00:06:26	00:06:29	about it and using that as an example
00:06:28	00:06:31	that there's probably an interest in it
00:06:29	00:06:33	now but you get the point guys don't go
00:06:31	00:06:35	don't let yourself to down where you
00:06:33	00:06:37	there's not enough
00:06:35	00:06:39	not enough size of the audience there
00:06:37	00:06:40	and you could tell this by you know is
00:06:39	00:06:43	there magazines in the niche that you've
00:06:40	00:06:44	picked is there you know facebook pages
00:06:43	00:06:46	out there influencers and then that you
00:06:44	00:06:48	think if those things are there that
00:06:46	00:06:51	typically means you're in the clear your
00:06:48	00:06:55	niche is fine alright guys so number
00:06:51	00:06:59	three is you won't be able to market
00:06:55	00:07:01	your products uniqueness right sirs be
00:06:59	00:07:03	you when you will have a general store
00:07:01	00:07:04	you're kind of just marketing all your
00:07:03	00:07:06	products the same way you're just trying
00:07:04	00:07:07	to make quick sales you're competing on
00:07:06	00:07:10	price which is the absolute worst thing
00:07:07	00:07:12	you could possibly ever do right when
00:07:10	00:07:13	you are niched down to a specific store
00:07:12	00:07:17	you don't have to compete on price
00:07:13	00:07:19	anymore right because you can now sell
00:07:17	00:07:22	the actual product you can market the
00:07:19	00:07:23	product better right in a general store
00:07:22	00:07:25	you can't really do that because you're
00:07:23	00:07:28	not a specialty shop when you're a
00:07:25	00:07:31	specialty shop like in hot yoga you can
00:07:28	00:07:33	really push the benefits and features of
00:07:31	00:07:36	let's say this hot yoga mat or something
00:07:33	00:07:39	like that right and people will trust
00:07:36	00:07:41	you because this is a hot yoga
00:07:39	00:07:43	specialty store okay and you can really
00:07:41	00:07:45	market that uniqueness of the product
00:07:43	00:07:48	and you don't have to compete on price
00:07:45	00:07:49	like you would on a general store like a
00:07:48	00:07:52	Walmart Amazon what are they constantly
00:07:49	00:07:54	doing guys they're constantly battling
00:07:52	00:07:56	on prices who got to who has the best
00:07:54	00:07:57	best prices right who's got the lowest
00:07:56	00:07:59	price that's where people are going to
00:07:57	00:08:01	try and buy from you don't want to
00:07:59	00:08:05	compete on price you want to compete on
00:08:01	00:08:06	your actual uniqueness and you know of
00:08:05	00:08:08	your product and I'm not saying go
00:08:06	00:08:10	create a Shark Tank product that's
00:08:08	00:08:11	terrible no don't do that I'm saying how
00:08:10	00:08:14	you're marketing the product like oh
00:08:11	00:08:16	this is a hot yoga mat built for hot
00:08:14	00:08:18	yoga enthusiasts okay like that's what
00:08:16	00:08:21	I'm toking about taking good pictures
00:08:18	00:08:23	of that product really displaying the
00:08:21	00:08:26	benefits that your customer get of that
00:08:23	00:08:28	product and you can't do that guys when
00:08:26	00:08:29	you are a general store really the only
00:08:28	00:08:33	thing you're competing in a general
00:08:29	00:08:36	store is your price so guys those are my
00:08:33	00:08:38	top three right number one you know your
00:08:36	00:08:41	marketing is going to be severely
00:08:38	00:08:44	budgeted or your you don't have enough
00:08:41	00:08:45	of a budget to compete against a Walmart
00:08:44	00:08:47	Amazon if you're trying to go to a
00:08:45	00:08:49	general store you can't target your
00:08:47	00:08:51	ideal customer
00:08:49	00:08:55	if you're in a general store and three
00:08:51	00:08:57	you can't market the uniqueness and the
00:08:55	00:08:59	originality and the coolness factor of
00:08:57	00:09:02	your products if you are in a general
00:08:59	00:09:04	store guys and those are all things that
00:09:02	00:09:05	make successful e-commerce businesses
00:09:04	00:09:08	run so guys I hope this video was
00:09:05	00:09:11	helpful for you guys please like comment
00:09:08	00:09:14	and subscribe and remember your empire
00:09:11	00:09:14	starts now