Hulu Ads Overview and Campaign Creation

a few weeks ago, we released a video covering all of the targeting options for the hulu self-service ad platform. in that video i mentioned it's important to know the targeting options first, because if you can't reach your target audience on a platform, there's really no reason to use it. so i encourage you to watch that video first. if anything, pause this video, go watch the hulu targeting options video first and then come back. i'll wait for you. okay, welcome back. now that you know that hulu is a channel that you want to use to reach your audience, i want to give you a rundown of how the whole thing works. so in this video, we're going to start off toking about the requirements and minimums to get a hulu account set up. we're then going to be in the interface for a little bit just to get familiar with all the different aspects of it, and then i'll walk you through our campaign setup from start to finish. the first thing i want to cover are the two requirements for running ads on hulu. they're pretty simple, but they're very important. the first is that there is a spend minimum of five hundred dollars. so if you are trying to run ads on hulu and you're not going to commit to spending up to five hundred dollars, you'll not be able to do that. overall. i think five hundred dollars is probably a relatively low bar and most of you can meet that, but just in case that would be beyond your level of comfort, make sure that you do have 500 to allocate to a test for hulu ads before you get started. second is that, as of the recording of this video, which is in early 2022, right between april and may, you need to register as a brand, not an agency. hulu is not currently taking agencies on the platform. it's focusing mostly on brands. so what that means is that when you go to the url below, which is homeaddmanagerhulucom, and you look to sign up for the hulu ad manager, when you get to the section that says, tell us more about your business that you can see an image of here, you need to choose. i am an advertiser representing my own brand. currently, the advertising account i have access to is a client who registered on their own, and then i'm just simply going to run the campaigns. so if you're an agency looking to get access to hulu sooner rather than later for some of your clients, it's in your best interest to have them set up the account and then grant you access to it by sharing the logins, so you can get campaigns running that way. with those quick things out of the way, let's hop into the platform and start to give an overview of what all is even in there. now for an overview of the hulu ads manager interface itself. if you're familiar with running campaigns in self-service accounts- which i'm guessing most of you are- if you're watching a paid media pros video, this platform should be pretty easy to pick up for you, because it follows most of the same things that most of the other platforms have as well. it might be a little bit limited at the moment, but again, this is still relatively new. it's still even got beta in the logo name up in the top left. one caveat for this entire video is that currently this account has not been running. the client is currently working on creative, so we don't actually have any stats in here to show you, but i do think we'll be able to give you a good overview of what you can expect once you hop into the platform. so the first thing is that the main page of the hulu ad manager is going to be the campaigns page, and there are relatively minimal pages within the account itself. you'll see here, the information we get when we're on this page is the name of the campaign, which right now i have a sample audience. it then has the ad status, the start and end date, the budget, the target impressions expected for the budget allocated, the campaign status, and then there are a handful of actions which we'll tok about once we go through the campaign setup. at the end of the video you can filter for different campaign status and make sure that you're only looking at the ones you want to on this current page. but you'll also notike that there are no performance metrics here. there's not even any columns for them and there's no area where you can then adjust the columns. so i'm assuming that even once we run campaigns, this page will only show this information and it likely won't show anything else. again, i don't know that for a fact, but that's my guess. the only other thing you can do from this page is create a campaign, which again we'll do at the end of it. so let's go through the other two main pages. as i mentioned, there are no performance metrics on this page. those are likely going to live in this report section. so let's head over to this page now. you can see there's an entire reports interface, which should be relatively easy to adapt to. once we actually have some stats in here, you can search for your report and then you'll be able to filter using these different pieces. the run date, as well as the status will help you figure out which reports you're looking at. based on this table down below. this will likely have all of the reports that you've created for the account and, as you can see here, we haven't created any for this account just yet. i could either use the button that is now off the screen that says create your first report, or we can go over here and create a new report. i'm hoping that a little later on down the line, once we have some performance metrics in here, we'll have enough to put together another video on these reports to show you what they look like, but for now i just wanted to give a quick overview and give you an idea of what to expect from the platform. so, over off to the right, we now have the report builder. you can see there are two options at the top. you can get a campaign summary, which is a zip file containing delivery summaries across available targeting options, or you can get a detailed data report, which is detailed performance metrics for one or more campaigns based on one or more target audience data selections, including audiences, locations, genres and platforms. so at this level, if you're trying to see high level stats for your different targeting options, the campaign summary is going to be the right choice, but if you're looking for more detailed data, we might want to come down here and click this button next to it. for the rest of this section, i'm going to leave the option on detailed data report because, if you notiked, the adjustments down below in the rest of this builder changed a little bit and this has more options, but it also retains the scheduling options that the campaign summary report did. you'll then be able to give your report a name, which hopefully you put something clever in there, so you'll be able to tell what you're looking at. later on. you can then select which campaigns you want to be a part of this report. again, i don't have any campaigns, so there's nothing there, but based on the description above, you can choose one or more campaigns, so likely a handful of campaigns, only a couple or just one, depending on what you're looking at and then the advanced control you get with this new data segment piece is going to be around these dimensions, so you get to select what targeting data you want included. you will get daily impression counts broken out across your chosen targeting options for locations, audience segments, platforms or genres. if you want each of these targeting options, all you need to do is check the box next to each of them and they'll all be added to your report. from what i can tell here, there's no limitation on the number of dimensions, so just select the box next to the ones that you're looking for and then report delivery. you'll see for both of the different report types, whether it's the summary or this detailed option. for the detailed version, this language is going to be a little bit different. it's going to say email now, which means it's going to take a little bit for the data to be populated and then it will be emailed to you for you to review later. for the c,

Hulu Advertising Targeting Options

streaming platforms are finally wising up and realizing that there's money to be made off of everyday advertisers, not just the big name brands that previously could afford to be on their platform. we've already given you an overview of how you can advertise to your users on roku. if you're interested in checking that out, you can look at this video right here. today we want to add another platform to the mix: hulu ads. since this is our first video on hulu, we're going to cover the thing that we think is probably the most important when evaluating a new channel, and that's the targeting options, because with any other channel, if you can't target your users on it, you probably don't need it as part of your media mix. so today we're going to go through the handful of targeting options on hulu ads so you can decide if it's right for your account. i'm on the campaigns page within the hulu ad manager, and to get to the targeting options, i'm actually going to utilize the current staging campaign i have in place. that's the one down here called sample audience. so, really quickly, the easiest way to edit this campaign is to come over into the actions. click the pencil for edit campaign. now, for the sake of this video, i'm going to skip most of the setup in the campaign and we're going to jump right to targeting. but just know that we will have another video coming out in the following weeks that will cover the overarching setup for a hulu campaign. so we will get to all these other steps, but for right now i'm just going to take a shortcut and go up to targeting and, as you can see by the drop down that showed up whenever i hovered over targeting, there are a handful of different options that we have within the platform, and the first is going to be location targeting. just like most other platforms, hulu gives us the option to include specific locations. we can also exclude locations, and the options are pretty self-explanatory. within the us, you've got zip code, city, state and dma, so i can click the drop down next to zip code and i can just start typing in as many zip codes as i want, or i can upload a csv if i want to do it in a much easier format. i would highly suggest that, depending on how many zip codes you have, and then, once you've uploaded it, you just click done. the other option is for city, state and dma. when i open this, you can just scroll down and start to type in the box here and, unlike some of the other platforms that we see, it's not laid out as easily as it could be. it starts off with ak for alaska as the state, and then it goes through each city within alaska that starts with a and it goes alphabetikally down from there. you can scroll as much as you want. you'll notike that it goes through all of the cities in alaska first and then it will eventually get to whatever the second state is alphabetikally, and actually it doesn't even do that. it ends at alaska. so if you do want to have individual states or cities, i highly suggest you just start typing into this inner location name field and it'll start to pop up. but you'll also notike that there is an additional option: you can simply skip location targeting. if you skip this step, that means that your ad can be shown in any location and that means that your ad can be shown anywhere within the united states. if you want to run across the country, just leave this section blank and for right now that's what i'm going to do. i'm going to click skip. next we have age and gender targeting. this is going to be very simple and look very familiar compared to other platforms. for gender, you can target all or anybody on the platform, just women or just men, and then for age groups, we have check boxes similar to the google ads platform, where we can target people 18 to 24, 25 to 34, 35 to 49 and 50 plus overall. pretty straightforward on this front. the next section is around audience targeting, and i think this is going to be the section that people are most interested in on hulu compared to other platforms. here we're going to be able to target people based on behavior, demographic interest and ownership characteristiks. as hulu explains, here each audience you select will be targeted independently, but some audiences may overlap, meaning that if somebody exhibits a certain behavior, they might also have certain interests as well. that doesn't mean that the audiences are mutually exclusive and if you skip this step, you'll basically be targeting the entire hulu audience within whatever geographic location and demographic information you've selected. but let's assume we're not going to do that and take a little bit more of a look into these different audiences. so i'm going to come over here to select, click the drop down and here we've got the four major categories that i mentioned earlier. first is behavior. with this we have in-market audiences, or anybody who is in the market to purchase what looks like any car: appliances, eyewear, home improvement, suvs, sedans, trucks, anybody who's looking to make those types of purchases down below. these are people who have any sort of purchase activity. so these are people that are known to be alcohol buyers, book buyers, coffee, oral care- which i would hope would honestly be everybody- vitamins, all sorts of different things. so these are people who are known to be purchasers of these products. and the other audience- the and market audiences- are based on people who are in the market to make a specific purchase. to add any of these audiences, all you need to do is check the box next to it and it'll be added to your targeting. the next section is on demographics. so there are four subcategories here- career, education, financial and milestones- so let's go through each of those. for career, you can effectively have a combination of a number of different options. it seems like whatever they were able to intuit about their customers is what they added an option for, because we have some with c-level executives at a large company that has a thousand plus employees, next to entrepreneurs, startups and smb owners. so those are two kind of types of categories, but also a job title within it. then there's also manager, self-employed, small business decision maker, teacher, upper management and young professionals- quite a range of career identifiers here. but if any of these speak specifically to your audience, this could be a great way to try and reach them on the hulu platform. next is education. overall these are pretty straightforward: college, grad, continuing education, currently in college. anybody who has a high school diploma or some college and then some college education feels like a little bit of overlap there, but certainly a number of options to help you target people based on their education level. next is financial. the top options we have here are going to be based on annual household income and they are not in numeric order. so it's got a hundred thousand, a hundred and fifty thousand, thirty thousand, fifty thousand and seventy five thousand dollars plus. so obviously some of these will overlap. if you check the box next to 50k, you will also be opting into the 75k, 100 and 150k levels as well. and then down the bottom we have another couple of pieces that are financial indicators: people who use credit cards, which again i would assume is almost everybody, and then the other category is donates to charity, which is probably almost nobody, unfortunately. so if it's coming up on the holiday season, you're trying to find more ways to generate funds for your charity. hulu might be a good option if you can find people who donate to charity on a regular basis. next are around demographic milestones. we have brides and grooms to be millennials, and then a number of different parental segments based on how old the kids are, so these can be really helpful if you're trying to promote something to people who have teenagers in the house, as opposed to people with no kids or somebody who has a preschooler. moving on from demographics, let's look at interest targeting, and here we have five different cat.

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Ads On Hulu

so I know I've toked about ads before on my channel, but in this video I want to focus specifically on Hulu ads because they annoy me. ok, so I would say one of the reasons people stream stuff now instead of used cable is because, I mean one, you're in more control, which is fun to. it's more convenient. so you know it's more convenient. and three, you don't have to deal with ads because most of the time you pay for the service. but that's not the case with Hulu. on Hulu, you do get ads, but you still have to pay for it. and I just got to say, like, aren't you supposed to choose one? like, choose one. you can't have both. ok, you either pay for the thing or you watch ads, so they can still make money. look, I'm making sense. ok, if someone, for whatever reason, tries to argue with me about this, they're losing because it doesn't make sense. ok, I think it's purely greed, like there's, there's no other reason. ok, and actually I'm not joking. lucky year or two ago they started showing more ads. like you would be watching a show and there would be a commercial break and it would play like one or two ads. it would take like 30 seconds to a minute. like I can deal with that. ok, it's dumb and annoying and it makes no sense, but I can live with it. ok, but now, during like every commercial break, there's an absolute minimum of three ads, but you're always gonna get four. okay, like it's very rare that you're gonna get three- at least in my personal opinion- and they take like two to three minutes to get through them. you know, like that that doesn't sound like a lot, but I'm just trying to watch some Family Guy in peace, okay, like another big problem I have is that they they act just like TV commercials. like this is exactly what I don't want. if there was like an ad or two at the end of each episode. again, it's dumb, annoying, it makes no sense, but I could live with it. okay. but there's one after the intro plays, after like the first act- I guess you could call it one after the second act and more play at the end of the episode. if I try to watch like one episode of I don't know a show like Family Guy, I don't know why it's that episode like that was kind of weird. I think it's because I expected to say something else but didn't. but it's okay, okay. so if I try to watch like one episode of a show like Family Guy on Hulu, I have to sit through like 7 to 10 ads. that's too many, okay, I don't care what anyone says. if we pay a subscription for a streaming service, there shouldn't be ads. the end, okay. sorry guys, why don't you know? just felt like ranting about something today and I thought this could be fun to rant about. so yeah, but before I end the video, I wanted to let all of you know that I uploaded a video of me just like doing stuff in Assassin's Creed Odyssey. I spent an alright amount of time on it and it has no views, no views at all. so you know, I'll leave a link to it in the description of this video and go check it out. I would appreciate it, but I hope you guys enjoyed this video. if you did make sure to leave a like. if you didn't make sure to leave a dislike, jump off a bridge, whatever suits you. my name's white fire and I'll see you on the flipside.

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TV Advertising With Hulu Ads Manager Self Serve Paid Ads Platform - Setting Up Your First Campaign

okay. so I'm over here on the Hulu ad manager platform and I'm going to walk you through how to create your first ad on Hulu. so what you're going to do is you're going to go over here to create campaign and we're going to make an ad for six figure insider. so I'm just gonna go ahead and create that. so six figure insider marketing plan. we're giving away a free marketing plan to help businesses get more leads. so that is our campaign name. now I'm going to click on next and we're going to click that link here and then I'm going to put in our campaign date range. so our campaign is actually going to kick off. let's see, um, they said three days, so let's go five, six, seven. so let's start it Tuesday the 8th. um, at least three business days. so, yeah, maybe they'll let us go the eighth, okay, and then there's no end date right now and so we'll just go with that. so we're gonna go with no end date. now here's a cool thing is you can actually schedule your ad um out in advance. so let's say that you had something that was time. you know time restraints around it. let's say Black Friday sale, let's say a Christmas sale, whatever the case is holiday sales. you can pre-schedule your ads. or you want ads to kick off right at the start of the new year. you could actually pre-schedule those, which is also pretty awesome and highly advised, because then they would be approved, right? so I'm gonna make sure I give ourselves the three days for this first ad. so we're gonna kick this off in just a few days from now of creating this and, oh, let's select the end dates of our campaign. so we're gonna run this campaign for two weeks and click on. done so, we do need to select to start an end date. so there we go. now we're going to pick what our budget is going to be. so they want a minimum budget of 500 to get started. so that is definitely something that we're going to want to do. so we're going to put in 500, okay, just to kick it off and test it out and see. so start with their minimum and give it a shot. so, again, these are going to- uh, you know- people's homes. this is going to be streaming. it's. it's an awesome opportunity to gain additional reach through Hulu. so do put in the budget. you can start off with their minimum. so that's quite a few impressions for that amount and you know we'll see what it ends up translating to after we run the ad. but let's at least get the ball moving. so go ahead with their minimum budget, which is 500, and then click on next. and then now this is where you can choose location targeting. so you could actually narrow down and say: I'm going to Target people in certain zip codes, certain geographical regions. so you could actually do that and really narrow it down and say, okay, I'm going to Target people by region and those types of things. if you were had a localized type ad that you wanted to get exposure on, or if you want to do like a certain State, you could do that as well. so let's go, let's see if we can get this down to United States, I think. actually it looks like again this is brand new here- looks like we could actually skip this step because we don't have location targeting for this ad. okay, so now we're going to go at gender and age targeting for us. our ads suit all genders and we're also going to select the different age groups. so you've got ages 18 to 24. they're generally not the audience for us. generally we're kind of in this wheelhouse of 25 to 50 plus, people that have a business, wanting to get help with their marketing. so that's generally where we are. so we're going to click on next, here and now let's go to audience Target. so this is where we can get specific. this is where you can drill down to the audience targeting here and you can Target People based on Behavior, demographics, interest and those types of things. so we're going to start off with behavior and we're going to say their behavior: are they in a market? based on their behavior, their searching habits. are they looking for a car? are they looking for appliances? um, what kind of things are they in the market for? so let's scroll down here. let's say luxury Shoppers and luxury Vehicles, because we want to Target people that are business owners, that have some money to spend, that are a little more affluent and notike- they're going to say low daily Impressions because I haven't finished this yet. so we're gonna go for people that are luxury Shoppers and let's see what other opportunities we have here. so we've got purchase. these are things that they maybe they've purchased in the past, and so if you're doing supplements, you could actually Target people that are more affluent, looking for luxury items that are also they are. you know they shop for vitamins, you know, and that could be a way you could really narrow it down. so some interesting behavioral targets you can do there. demographic targeting: this I like a lot because you can actually Target people that are c-level Executives, which in our case, would be awesome, because that we also have plans that can actually suit corporations. we actually work with corporations in marketing. we also work with entrepreneurs and startups. we actually have programs for both. so I'm actually going to choose entrepreneurs, startup, small business owners. I am going to choose self-employed people and small business decision makers. so that is actually quite the list. it's actually pretty lengthy. there you can also narrow down by education. so I could say: are they a college graduate, continuing education, currently learning some college education? and as far as education goes, for what we're targeting for, we don't- we don't care about that as much- Financial. so this would be: you know kind of where they are financially and generally we're going to say between 100 and 150 000. uh, let's see what other demographics Milestones. all right, here we go: brides and grooms to be new parents, parents with grade schoolers, parents with kids 0 to 12.. imagine the targeting you can do there: parents with teens, parents with teens with college interests- so lots of matches there that you can dig into. now, under interest targeting, we've got entertainment- that's a big one. so entertainment, uh, category, so you can actually see what kind of things are they interested in: Beach days, Gamers, hip-hop lovers, live events, those types of things. moviegoers, online movie streamers, racing, video games, Sports enthusiasts, sports fans- so you could actually narrow down by entertainment if it suited your audience. you also have food and drink options, notike all these options. home interior: you've got DIY interior Decor design. you've got lifestyle- that's a big one. so you can actually- you know people that are into Beauty, car enthusiasts, those types of things. that's a big big one. working out travel, business Travelers, Adventure Seekers, Family Travel- I'm actually going to go for people that are into luxury travel because those tend to be people that want to really take their business to another level. they are also into Family Travel because they care about building for their family. and then, of course, business travel is the other Target there. so I love these interest targetings. there's a lot of options there. ownership targeting would be kind of: what kind of vehicle do they own? home would be: are they homeowner, home renter, which does not matter as much some of our people. they are not homeowners, they just like the laptop lifestyle. so, cat owners, dog owner, so had you been targeting an offer that was, let's say, specific only to cat or dog owners, you could actually run an ad very specific to them. so we actually have a decent amount of targets here. we actually went with luxury Shoppers, with c-level Executives, entrepreneurs, self-employed. so really good, um you know, really good opportunity there. so now let's go and take a look at the cost per view and we could see what the CPM is. so that's the cost per 1000 views. so 34.50 cost review is about a little under three cents per view. 14 000 Impressions, they say a daily impression is going to be low, but I am very happy with this targeting. I feel like w.

The 10 Popular Commercials of 2022 ( so far )

my fellow gods. the dark skies have spoken. it is time for susan i to retire. but where will you go, zeus? sorry, loose, i need a charge in this. oh, thanks. [Music]. i'm heading out. don't forget to take peggy for a walking. what yo, zeus? ah, a little juice. that's it. i'm done with this place. we'll see about that. everything okay out there, baby. yeah, oh, peggy, a little walk, i figure you could use a little picnia. all electric, all electric. the bmw ix: electricity in its ultimate form. bmw, the ultimate electric driving machine. [Music] nice ride, want to give it a spin. coffee's. enough excitement for me, come on. [Music]. very nice, catherine. what the hell? hey, all right, is that eugene levy? [Music]. well, cock-a-doodle-doo, watch the coffee. [Applause]. i'll drive shotgun. [Music]: ah, yes, oh, baby, baby, but baby, baby, baby, baby, but baby, baby, nope. [Applause]. [Music] mcdonald's, may i take your order? hi, can i get a? oh, can i get a? okay, get in the mcdonald's. can i get off? can i get a? yeah, [Music]. [Applause]. hey, can i get a 10 piece chicken mcnuggets? and what sauce would you like with that playoff time? baby games, snacks, drinks, i mean. what else can you ask for, bro, really? hey, pass me a pepsi. i mean, can you drink any louder? that's how i drink. loud like that, drink loud, i like to enjoy it. toss me some ways. did you eat any louder? it's normal to eat loud. drinking loud makes no sense. peyton, eli, road trip to a super bowl. hard pass playoffs are on. you're paying for that door. by the way, i got a bus. the bus has got a bus. let's go home. can we go see the bus? what up, eli? make your cruise. i miss you buddy. i miss you too. man, super bowl, baby, let's go. we're not going. i'm going to get more chips and drinks. do not leave this room. i got you, i got you. whoa, here we go. are you kidding me tiknically? i didn't leave the room. i'm polar mom. after i finish these chips, how much longer you drive weird. plus, are we there yet? no, hey, bus, we got to pull over for some more chips and drinks. oh, you got it. hey guys, look who i found bradshaw. hey guys, got room for one more. got doritos, got mountain dew. do we really want to bring him? it might start to feel crowded. i mean, maybe if you had a little. oh, please don't. i know you don't say it. i love me some salsa. all right, i got an idea. we got one seat left and it's special just for you. let's do it is like a convertible, itself a whole lot better. [Music]. [Music]. [Music]. do you remember december 14th? when we try to be everything, they remember all of the things we promised to each other. [Music]. how can i trust my judgment when my heart's in the pavement screaming: please, please, love me, love [Music], me, please. [Music]. 300 million years ago there was no africa, asian americas or europe. [Music]. just one big super continent, pangaea. and today there is still a force connecting those divided by distance, reversing millions of years of rifting, making far feel close, bringing bear to here turkish allies. barbie really wants this dream house. it's got stunning views and a slide. barbie's ready for fun. so cool. and barbie found out about this dream house with an alert from rocket homes. she did well. it's a super competitive market. everyone wants to buy the dream house. better off a betty. i'll go 10 over asking cash over carl street cash house. super skipper, let's you vultures. you're gonna start a bidding war. this is less than ideal. oh no, don't worry. barbie has a verified approval that shows her finances are backed by rocket mortgage. so barbie wins, but we need a house. oh, i found a fixer-upper castle on rocket homes. it has good bones but really bad neighbors. i like his vibe. get your dream house all in one place with rocket homes and rocket mortgage for a better way to find and finance rocket can. thanks for helping. no problem, it's good for my glutes. people are wondering. she's never been sharper. this basketball star married himself in 1996.. who is dennis roberts correct? she's sleeping better than ever, which the paparazzi aren't thrilled about. she's even more productive. trading duis for diy. the verdict is gorgeous. maybe it's not what's gotten into lens, it's what lindsay's gotten into. hey, william, planet fitness. get glowing and feel spectacular. [Music], [Music] oh. [Music]. [Music] no, no. [Music]. closing time. get out. please stop playing. please, let's go. folks, come on, let's go. [Music]. [Applause]. [Music]. [Music]: you.

Hulu Subscription with Ads. How often ads come up in TV Shows. 30sec ad then 2min, and 1.5min ads

if you're thinking sign up for hulu with ads. hulu handles ads differently for tv shows and movies. today i'm going to be toking about tv shows here. i had i love lucy about to play, and i love lucy is around 23 to 25 minutes, so usually those are around four commercials. you have one commercial in the very beginning. it can span anywhere from 15 seconds to 30 seconds. usually it's 30 seconds and then literally a minute or two later is a ad around two minutes long, and usually you can tell there's going to be an ad because you see these little tiks over here. it's like little spots that that lets you know there's going to be an ad. so on here there's going to be three ads plus the very beginning ad. these subsequent ads will only be one minute, 30 seconds or less. usually. sometimes it could be two minutes, but typically what i've seen is these follow-up ads are one minute and 30 seconds. the second ad is usually two minutes, and so i did a test for different tv shows. i love lucy- this is what i saw, for 24-minute shows- expect four ads. first, one should be 30 seconds. second, one should be two minutes. third, one should be a minute around minute thirty. and the fourth one is a minute thirty round. it could be lower, it could be about a minute 15.. uh, even the 2 minute ad could be a minute 30 or even less. the 30 second ad could be more or less so it's. this is what it roughly does. like here i did, uh, mary tyler moore show and i saw that the first one was 30 seconds. second commercial was two minutes and this was right. a little a minute after playing the video, at the 11 minute mark it was a minute in 30 seconds and at the 23 minute mark is a minute 30 seconds. so where the ads show up can vary depending on the tv show, and so i also tried out a 40, 45, 44 minute shows, these three different shows, and they came out to be consistent. you'll see: the first commercials, 30 seconds. second commercial is two minutes and then subsequent uh ads can be around a minute 30 seconds. uh, again, it's. it's not an exact science. sometimes it's five commercials for a form five-minute show, or it could be six commercials or five commercials. i try this with longer tv shows as a kdrama and actually saw that the time can vary. it doesn't have to be one minute 30 seconds or 1.5 minutes, it could also be one minute and 15 seconds sometimes, or less. even for that second ad you can see that it's not always two minutes, it could be less. i mean 15 seconds or minute and 40 seconds, so it can vary. movies are a different story and i'll tok about that.