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I Bought $300k In Influencer Shoutouts (Here's Why...) Shopify Print On Demand

Published on: December 8 2022 by Chris Conrady

I Bought $300k In Influencer Shoutouts (Here's Why...) Shopify Print On Demand

I Bought $300k In Influencer Shoutouts (Here's Why...) Shopify Print On Demand

startTime durationTime text
00:00:00 00:00:06 alright imagine this you have a 7-figure
00:00:02 00:00:08 ecommerce store and you rack up $300,000
00:00:06 00:00:10 in pending influencer shoutouts over the
00:00:08 00:00:14 span of seven days you then take a step
00:00:10 00:00:23 back and ask yourself what just happened
00:00:14 00:00:25 well that's me I think we can offer ten
00:00:23 00:00:27 thousand dollars for a 30-second youtube
00:00:25 00:00:30 integration and possibly a post on the
00:00:27 00:00:32 Instagram story if you're open to it
00:00:30 00:00:34 the thing is though I'm moreso saying
00:00:32 00:00:36 what just happened in a good way
00:00:34 00:00:39 who would have ever thought that what
00:00:36 00:00:42 started as $150 instrument of shots
00:00:39 00:00:45 would lead to $150,000 influencer
00:00:42 00:00:46 collaboration deals I mean that's a lot
00:00:45 00:00:49 of money I mean what if it goes south
00:00:46 00:00:57 what if we lose all that money
00:00:58 00:01:09 should be enough light recording awesome
00:01:01 00:01:10 ah a right I don't know where to begin
00:01:09 00:01:11 with this video we have a lot to tok
00:01:10 00:01:13 about
00:01:11 00:01:15 but before we tok about where we are at
00:01:13 00:01:17 right now with our influence and
00:01:15 00:01:20 marketing I want to tok about the
00:01:17 00:01:22 change that the change that has been
00:01:20 00:01:25 happening with influence marketing and
00:01:22 00:01:28 is currently happening right now that
00:01:25 00:01:30 has caused us to refine a lot of our
00:01:28 00:01:33 efforts and define a new set of rules
00:01:30 00:01:35 that we follow with every brand deal
00:01:33 00:01:37 that we do that has proven to be very
00:01:35 00:01:39 very effective and work out very very
00:01:37 00:01:41 well and that's going to lead us into
00:01:39 00:01:43 our influencer marketing strategy right
00:01:41 00:01:46 now with racking up hundreds of
00:01:43 00:01:49 thousands of dollars in brand deals and
00:01:46 00:01:51 how you can go out there and do the same
00:01:49 00:01:53 exact thing even at a smaller scale so
00:01:51 00:01:55 before we get into that I want to get my
00:01:53 00:01:57 business partner Julia on a call she's
00:01:55 00:01:59 really the best person to tok to when
00:01:57 00:02:02 it comes to this stuff inside of her
00:01:59 00:02:04 business I'll take care of closing the
00:02:02 00:02:07 influencer deal taking care of payment
00:02:04 00:02:10 setting everything up with them Julia is
00:02:07 00:02:12 really the one navigating the ship
00:02:10 00:02:14 recommending influencers so I have a
00:02:12 00:02:16 question about a new phone sir I go to
00:02:14 00:02:16 her she knows just about everybody in
00:02:16 00:02:18 the industry
00:02:16 00:02:20 she'll send me unfortunate influencers
00:02:18 00:02:22 that we have worked with it's really a
00:02:20 00:02:24 direct result of her so I want to get
00:02:22 00:02:26 her on a call and get her feedback on
00:02:24 00:02:28 the state of influencer marketing right
00:02:26 00:02:31 now because I think this is absolutely
00:02:28 00:02:36 crucial before we get into the strategy
00:02:31 00:02:38 so we're gonna FaceTime her yo so I'm
00:02:36 00:02:40 filming a YouTube video right now and I
00:02:38 00:02:42 thought you would be perfect for it
00:02:40 00:02:43 influencer marketing has definitely
00:02:42 00:02:45 changed over the years you and I both
00:02:43 00:02:48 know that we started back in 2016 it was
00:02:45 00:02:50 very easy at that time to get sales you
00:02:48 00:02:52 could throw up any kind of ad on an
00:02:50 00:02:54 influencer page and be profitable right
00:02:52 00:02:58 out of the gate however as the years
00:02:54 00:03:01 went by it became increasingly more and
00:02:58 00:03:03 more complex and consumers became more
00:03:01 00:03:05 aware of what's been go
00:03:03 00:03:08 more skeptikal do shopping app sent a
00:03:05 00:03:11 dozen of social media influencers to a
00:03:08 00:03:14 trip in Fiji Oh what they basically said
00:03:11 00:03:15 is if you put our app in our company
00:03:14 00:03:17 we'll send you to an island far away
00:03:15 00:03:19 these girls who went on the trip could
00:03:17 00:03:21 easily buy a tiket to Fiji by
00:03:19 00:03:24 themselves he said they were fighting
00:03:21 00:03:26 for a spot and almost either valuing
00:03:24 00:03:28 their brand so they could go on a trip
00:03:26 00:03:30 some even saying that influencers have
00:03:28 00:03:32 become more greedy a judge approved a
00:03:30 00:03:34 request to subpoena records from Kendall
00:03:32 00:03:36 Jenner and the agencies representing
00:03:34 00:03:38 Bella Hadid and Halley Bieber among
00:03:36 00:03:40 other models performers and social media
00:03:38 00:03:42 influencers who were collectively paid
00:03:40 00:03:45 more than five million dollars to build
00:03:42 00:03:47 buzz for the now failed festival what
00:03:45 00:03:49 are your thoughts on that yeah so
00:03:47 00:03:51 basically I think everyone's been
00:03:49 00:03:55 notiking the shift if we go back to
00:03:51 00:03:58 three years ago almost like Instagram
00:03:55 00:04:00 five hundred million that's how many
00:03:58 00:04:01 people are now using Instagram to be
00:04:00 00:04:04 honest with you
00:04:01 00:04:07 today I won't I don't trust mostly
00:04:04 00:04:13 anything on Instagram swipe off swipe up
00:04:07 00:04:17 because it's not the people that I
00:04:13 00:04:21 follow and I I trusted by is a lot of
00:04:17 00:04:23 youtubers vloggers just people channels
00:04:21 00:04:25 and slowly they integrate the product
00:04:23 00:04:27 into their YouTube video right that's
00:04:25 00:04:29 just like opening up like wow okay I got
00:04:27 00:04:31 this product from this company it's
00:04:29 00:04:33 almost like they put it in their daily
00:04:31 00:04:35 life right it's a bit of big shift
00:04:33 00:04:38 coming in 2019 and 2020 so I know that
00:04:35 00:04:40 you're very familiar with James Charles
00:04:38 00:04:42 hi sisters James Tyler and welcome back
00:04:40 00:04:44 my YouTube channels and how fast he's
00:04:42 00:04:46 grown on YouTube you actually the one
00:04:44 00:04:48 that told me about him I know recently
00:04:46 00:04:50 he got called out for promoting a brand
00:04:48 00:04:52 called sugar bear put shout-out to a
00:04:50 00:04:54 sugar bear hair they just came out with
00:04:52 00:04:56 brand new vegan a sleep vitamins and
00:04:54 00:04:58 that supposedly supposedly he said it
00:04:56 00:05:00 helps with his anxiety I've been dealing
00:04:58 00:05:01 with a lot of anxiety recently and it
00:05:00 00:05:02 always comes late at night when I'm
00:05:01 00:05:03 laying and bad
00:05:02 00:05:05 so I've been taking these 32 this before
00:05:03 00:05:07 bed and they've been really really
00:05:05 00:05:08 healthy but he then later tweeted on
00:05:07 00:05:11 Twitter saying that he needs help with
00:05:08 00:05:13 anxiety he's been stuck with it and he
00:05:11 00:05:15 was looking for recommendations and it
00:05:13 00:05:18 was at that point that everybody put two
00:05:15 00:05:21 and two together and realized that he
00:05:18 00:05:25 wasn't actually using what he was
00:05:21 00:05:27 endorsing now you being somebody that
00:05:25 00:05:30 likes James Charles and follows his
00:05:27 00:05:32 content what did you think about this
00:05:30 00:05:48 putting yourself in the shoes of
00:05:32 00:05:49 consumer he's a sellout until you need
00:05:48 00:05:58 to turn to this before bed and they
00:05:49 00:06:00 better really really do this deal
00:05:58 00:06:02 because he was ordered they passionately
00:06:00 00:06:05 agreed that he wanted to check you out
00:06:02 00:06:12 of the company was gonna get him there
00:06:05 00:06:16 was nothing about my skin it was just
00:06:12 00:06:19 about that paycheck and almost valuing
00:06:16 00:06:21 their brand it was nothing nothing nope
00:06:19 00:06:22 nothing short of that and most people
00:06:21 00:06:25 will say oh if I could get a deal with
00:06:22 00:06:26 that I would put as well but to the to
00:06:25 00:06:29 the consumers to me and you and Hanna
00:06:26 00:06:30 consumers we just see it as being almost
00:06:29 00:06:32 like a sellout against the YouTube
00:06:30 00:06:33 paycheck wasn't big enough so you know
00:06:32 00:06:35 where the makeup paycheck wasn't big
00:06:33 00:06:36 enough now I know you've seen that
00:06:35 00:06:40 recent video that's been going by roll
00:06:36 00:06:43 with influencers promoting Grabel
00:06:40 00:06:46 congratulations you are now proud owner
00:06:43 00:06:49 or pastor me I'm actually proud owner of
00:06:46 00:06:51 the Maine oh my god on their Instagram
00:06:49 00:06:53 stories and they're thinking that
00:06:51 00:06:54 they're promoting rocks from the moon
00:06:53 00:07:00 it's crazy
00:06:54 00:07:02 Thank You Space Center cheers guys
00:07:00 00:07:03 so yeah just want to say a big thank you
00:07:02 00:07:05 to all obviously it was all stunned all
00:07:03 00:07:07 of it was faked and it just made the
00:07:05 00:07:10 influencers look really really bad and
00:07:07 00:07:11 shows that they're not researching what
00:07:10 00:07:14 they're promoting it just bad I want to
00:07:11 00:07:16 ask you can you think of any influencers
00:07:14 00:07:18 because we see these situations like
00:07:16 00:07:19 this all the time it seems like nowadays
00:07:18 00:07:22 can you think of any influencers that
00:07:19 00:07:25 you follow that you actually trust when
00:07:22 00:07:27 something is being promoted and do they
00:07:25 00:07:29 have any kind of specific formula that
00:07:27 00:07:31 they might be following so if I could
00:07:29 00:07:32 give an example I know a lot of people
00:07:31 00:07:37 there's controversy around her name's
00:07:32 00:07:40 Trisha Paytas what is up today she is a
00:07:37 00:07:42 certified [ __ ] her in a vlogger and
00:07:40 00:07:45 basically in her vlogs she makes it very
00:07:42 00:07:46 seamless into the video so for example
00:07:45 00:07:49 she does her daily routine and her vlogs
00:07:46 00:07:52 which I follow I enjoy watching vloggers
00:07:49 00:07:54 and she doesn't when she so for example
00:07:52 00:07:56 there was a backpack she was toking
00:07:54 00:07:58 about she pulled it out like she like
00:07:56 00:08:01 she got in the mail it she basically
00:07:58 00:08:03 said I ordered this so keyword I ordered
00:08:01 00:08:06 this she makes it seem very authentik
00:08:03 00:08:08 and like she engaged in it and then they
00:08:06 00:08:10 gave her a discount code when really you
00:08:08 00:08:12 know if there's money involved they want
00:08:10 00:08:14 it kind of her audience but I have
00:08:12 00:08:16 actually watched people like her in
00:08:14 00:08:18 different bloggers and see products they
00:08:16 00:08:19 tok about instantly go to the website
00:08:18 00:08:21 and say okay well Trisha like said
00:08:19 00:08:22 Trisha and then what another thing
00:08:21 00:08:24 Trisha does is she takes that product
00:08:22 00:08:28 and she places and behind her in spots
00:08:24 00:08:31 and other videos so honestly a lot of
00:08:28 00:08:33 Instagram stories and stuff like that
00:08:31 00:08:36 it's so so it depends on who the person
00:08:33 00:08:38 is by I think YouTube is the new ways I
00:08:36 00:08:40 think that's the new shift people live
00:08:38 00:08:41 and die by their each person who they
00:08:40 00:08:43 like it's almost like it's from footing
00:08:41 00:08:45 tray I mean I know a lot of its edited
00:08:43 00:08:48 but it's almost like wrong footage where
00:08:45 00:08:51 reality TV reality TV that is so edited
00:08:48 00:08:53 and scripted where and again I know
00:08:51 00:08:54 YouTube is but they make it more raw
00:08:53 00:08:55 like you're in their life right like
00:08:54 00:08:57 when I wake up and I see a new cloth I
00:08:55 00:08:58 feel like I'm sitting right there with
00:08:57 00:09:00 that youtuber I feel like I'm sitting
00:08:58 00:09:01 right there with James Charles while
00:09:00 00:09:04 he's putting his makeup on and doing
00:09:01 00:09:07 tok time these youtubers have really
00:09:04 00:09:09 adapted to what their viewers like I
00:09:07 00:09:12 rather invest more money on on something
00:09:09 00:09:14 for example like YouTube or any other
00:09:12 00:09:16 different streaming platform because
00:09:14 00:09:19 there's forever where I'd Instagram a
00:09:16 00:09:21 story close to that's gone in 24 hours
00:09:19 00:09:23 where YouTube is there forever I can
00:09:21 00:09:24 search for years from now it's still
00:09:23 00:09:27 there yeah you get that long-term
00:09:24 00:09:28 traffic you pay for a one time and you
00:09:27 00:09:31 have traffic still coming in six months
00:09:28 00:09:33 later a year down the road I think
00:09:31 00:09:35 that's a massive advantage that a lot of
00:09:33 00:09:37 people overlook traffic's still coming
00:09:35 00:09:39 into six months later a year down the
00:09:37 00:09:41 road all right let me rewind to one
00:09:39 00:09:47 thing that Julia said for the people in
00:09:41 00:09:50 the back that made out of purpose that's
00:09:47 00:09:53 gone in 24 hours YouTube content lives
00:09:50 00:09:54 forever that is the biggest advantage
00:09:53 00:09:56 here and I understand that with
00:09:54 00:09:59 Instagram you can do a feed post and
00:09:56 00:10:01 it'll also mess forever however with a
00:09:59 00:10:03 statik image it's not the same as a
00:10:01 00:10:06 YouTube channel video where you can see
00:10:03 00:10:09 the connection that the influencer has
00:10:06 00:10:11 with the brand and the product ask Julia
00:10:09 00:10:13 not to give away too much information so
00:10:11 00:10:15 that I could save it until right now
00:10:13 00:10:16 pretty chicly embedded the strategies to
00:10:15 00:10:18 be at the end so that you can hear us
00:10:16 00:10:19 tok about influencer marketing where
00:10:18 00:10:22 it's going so that you can kind of
00:10:19 00:10:24 program your mind from what I'm about to
00:10:22 00:10:26 share a few months ago I made a video
00:10:24 00:10:29 outlining how we make over $20,000 from
00:10:26 00:10:30 influencer stories on Instagram and I
00:10:29 00:10:32 know this might sound very
00:10:30 00:10:34 counterintuitive because the first half
00:10:32 00:10:35 of this video were essentially bashing
00:10:34 00:10:37 Instagram
00:10:35 00:10:40 there is a bottom line to this when we
00:10:37 00:10:41 do Instagram story promotions we try not
00:10:40 00:10:44 to make that our only outlet for
00:10:41 00:10:46 reaching that influencers followers I
00:10:44 00:10:49 think it's very limited if you do that I
00:10:46 00:10:51 like to think of influencer stories as
00:10:49 00:10:52 retargeting you have Facebook think
00:10:51 00:10:55 about Facebook you have retargeting
00:10:52 00:10:56 that's how I think of Instagram stories
00:10:55 00:10:58 when you're working with an influencer
00:10:56 00:10:59 what reach out to influencers on YouTube
00:10:58 00:11:01 do a promotion with them set everything
00:10:59 00:11:03 up all the followers and subscribers
00:11:01 00:11:05 will see it and then after we'll do an
00:11:03 00:11:06 attack on Instagram followers will be
00:11:05 00:11:08 able to see it again anybody that
00:11:06 00:11:09 follows the influencer are on Instagram
00:11:08 00:11:11 will see it again we're establishing all
00:11:09 00:11:13 these touch points and building this
00:11:11 00:11:15 relationship and at that point it's so
00:11:13 00:11:16 much easier for them to swipe out go to
00:11:15 00:11:19 the website and be able to buy this is a
00:11:16 00:11:21 very similar strategy that multi-million
00:11:19 00:11:22 hundred million dollar company barkbox
00:11:21 00:11:24 bond was one of my favorite e-commerce
00:11:22 00:11:26 companies out there a simple keyword
00:11:24 00:11:29 search for barkbox into YouTube reveals
00:11:26 00:11:32 hundreds of product integrations and
00:11:29 00:11:35 sponsorships by youtubers showing off
00:11:32 00:11:36 their barkbox and a lot of these
00:11:35 00:11:38 influencers a lot of the bigger ones I
00:11:36 00:11:41 follow I follow them on YouTube and
00:11:38 00:11:43 Instagram so I'm able to see exactly
00:11:41 00:11:46 what barkbox is doing phase number one
00:11:43 00:11:48 is a YouTube integration so integrating
00:11:46 00:11:50 the product into the youtubers video or
00:11:48 00:11:53 sponsoring the entire video itself and
00:11:50 00:11:54 then phase number two is at the attack
00:11:53 00:11:56 on the instrument whether it's via a
00:11:54 00:11:58 feed posts or story post and getting the
00:11:56 00:12:00 followers to swipe up go right to the
00:11:58 00:12:01 website so that the form of quanta court
00:12:00 00:12:03 retargeting then they toked about
00:12:01 00:12:05 earlier now we don't follow the strategy
00:12:03 00:12:06 every single time sometimes we'll just
00:12:05 00:12:08 do a brand deal with an influencer on
00:12:06 00:12:11 Instagram and that's it we won't worry
00:12:08 00:12:13 about YouTube however as time progressed
00:12:11 00:12:15 this year and really specifically these
00:12:13 00:12:17 last few months it's gotten harder and
00:12:15 00:12:19 harder especially with Instagram
00:12:17 00:12:21 throttling arranged more and more and
00:12:19 00:12:24 now they want to hide likes and photos
00:12:21 00:12:27 it's getting more complex and with this
00:12:24 00:12:30 whole hashtag add culture on Instagram
00:12:27 00:12:31 and all these ads you see on influence
00:12:30 00:12:33 or stories I feel like there's just this
00:12:31 00:12:35 perception at least from what we've seen
00:12:33 00:12:37 perception and consumers Minds when they
00:12:35 00:12:39 see that regardless of whether or not
00:12:37 00:12:41 the product is good or not they think a
00:12:39 00:12:42 certain way it now going back to YouTube
00:12:41 00:12:45 the first time he switched flip the
00:12:42 00:12:47 switch and try to YouTube promo was last
00:12:45 00:12:48 year and we did 16
00:12:47 00:12:52 dollars off of it let me tell you how
00:12:48 00:12:54 much we spent we spent $1,500 it blew
00:12:52 00:12:56 our minds the influence our only had I
00:12:54 00:12:58 think it was like 300 thousand followers
00:12:56 00:13:00 on YouTube now they have a million in
00:12:58 00:13:01 the same we've never gotten this kind of
00:13:00 00:13:04 return on investment with cold traffic
00:13:01 00:13:06 ads on Facebook any advertising pipe for
00:13:04 00:13:09 him out there for that matter so we did
00:13:06 00:13:11 it again it's same exact thing we've
00:13:09 00:13:13 made money from it strictly YouTube for
00:13:11 00:13:15 this one again the sales are being
00:13:13 00:13:16 tracked by discount code usage and I
00:13:15 00:13:19 know that's not the most effective way
00:13:16 00:13:21 to do it at that time that's how we did
00:13:19 00:13:24 it so buy discount code so with all that
00:13:21 00:13:26 in mind the YouTube / Instagram attack
00:13:24 00:13:28 strategy I don't really have a name for
00:13:26 00:13:31 it at this time but the strategy we're
00:13:28 00:13:34 doing now we are scaling up we played
00:13:31 00:13:37 small for quite a while we're scaling up
00:13:34 00:13:39 now and in this case we have $300,000 in
00:13:37 00:13:41 the queue and we've been running this
00:13:39 00:13:44 business now for almost two years
00:13:41 00:13:46 and we know when the busy months are we
00:13:44 00:13:48 know our product inside and now we know
00:13:46 00:13:50 our customers and we know if we've spent
00:13:48 00:13:52 over a hundred thousand dollars now and
00:13:50 00:13:53 I think fluent sir so we know what's
00:13:52 00:13:55 going to work what's not going to work
00:13:53 00:13:58 and we could safely be able to scale up
00:13:55 00:13:59 and know what kind of response we're
00:13:58 00:14:02 going to be able to get to a lot of
00:13:59 00:14:04 people fronting $20,000 for a sponsored
00:14:02 00:14:06 YouTube video it you know even in our
00:14:04 00:14:09 cases as high as 170 fifty five thousand
00:14:06 00:14:12 dollars is expensive and it is I'm not
00:14:09 00:14:13 going to lie it's still very it's just
00:14:12 00:14:15 crazy I'll leave it at that so the
00:14:13 00:14:17 question you might be asking is how are
00:14:15 00:14:19 we doing that and how can you do that
00:14:17 00:14:21 maybe not do that but even do it as at a
00:14:19 00:14:23 smaller scale spending 200 bucks and
00:14:21 00:14:24 being able to scale your way up but if
00:14:23 00:14:26 you run a business doing just six
00:14:24 00:14:28 figures per month at least
00:14:26 00:14:30 or even just 10 mm of dollars per month
00:14:28 00:14:32 you know there's a lot of money coming
00:14:30 00:14:34 into the business bank account coming in
00:14:32 00:14:36 going out and that's cash flow you built
00:14:34 00:14:38 up cash flow and as you do sales and
00:14:36 00:14:40 scallop your ads you have more cash flow
00:14:38 00:14:44 coming into the business bank account
00:14:40 00:14:46 and that is how we are able to allocate
00:14:44 00:14:48 funds to this influencer marketing
00:14:46 00:14:50 what's important to understand here is
00:14:48 00:14:53 that there's a long term game involved
00:14:50 00:14:55 and we're looking at the next six months
00:14:53 00:14:57 even a year in thinking okay how much
00:14:55 00:15:00 can we make off of this
00:14:57 00:15:02 at that point it really just becomes
00:15:00 00:15:03 worth it and you have to go into it with
00:15:02 00:15:06 that kind of mindset that long-term
00:15:03 00:15:08 mindset and even the mindset of not
00:15:06 00:15:11 profiting from it we could break even
00:15:08 00:15:13 from it that alone is going to be a win
00:15:11 00:15:15 for us because of all the data we are
00:15:13 00:15:17 able to acquire all the customers people
00:15:15 00:15:18 aren't an email list the retargeting
00:15:17 00:15:21 bubble that we're able to build up that
00:15:18 00:15:23 is invaluable especially because all
00:15:21 00:15:25 those people are warmed up from that
00:15:23 00:15:27 influencer now before you ever scale to
00:15:25 00:15:29 enormous Heights like we have with our
00:15:27 00:15:31 influence and marketing it's important
00:15:29 00:15:32 that you play it small at first do not
00:15:31 00:15:34 get into it with a new store and and
00:15:32 00:15:37 spend all this if you only wait and
00:15:34 00:15:39 spend $10,000 on a post and expect
00:15:37 00:15:41 something you're gonna be very very
00:15:39 00:15:43 disappointed we started small and played
00:15:41 00:15:45 small with influencer marketing for
00:15:43 00:15:48 almost two years and you can actually
00:15:45 00:15:50 find a lot of really good influencers
00:15:48 00:15:52 with a million followers that maybe only
00:15:50 00:15:53 charge a thousand dollars for a featured
00:15:52 00:15:56 post and you can make some good money
00:15:53 00:15:58 off of that get some good data from that
00:15:56 00:15:59 influence or customer data this one
00:15:58 00:16:01 right here that I'm showing you on the
00:15:59 00:16:05 screen we paid a thousand dollars for it
00:16:01 00:16:06 and are actually 1500 and we made five
00:16:05 00:16:08 thousand dollars that it was a feed
00:16:06 00:16:10 boast and a year into it after doing
00:16:08 00:16:12 that spending you know sometimes hundred
00:16:10 00:16:16 fifty bucks five hundred dollars fifteen
00:16:12 00:16:18 hundred dollars we were able to allocate
00:16:16 00:16:20 our first large sum of money to an
00:16:18 00:16:22 influencer we had an opportunity at that
00:16:20 00:16:24 time had a connection
00:16:22 00:16:27 so we allocated twenty thousand dollars
00:16:24 00:16:29 your first big Instagram story promotion
00:16:27 00:16:31 and was it just a story and did over
00:16:29 00:16:34 twenty thousand dollars in sales that
00:16:31 00:16:36 day now when you look at that pay twenty
00:16:34 00:16:38 thousand make just over twenty thousand
00:16:36 00:16:40 back right off the bat were in the
00:16:38 00:16:42 negative by over ten thousand dollars
00:16:40 00:16:44 that day but we went into it
00:16:42 00:16:45 antikipating that we don't our
00:16:44 00:16:47 influencer marketing you now we don't go
00:16:45 00:16:49 into it antikipating profit we're really
00:16:47 00:16:51 just trying to earn the right to use
00:16:49 00:16:53 some of these influence to get our brand
00:16:51 00:16:55 in in front of their audience and if we
00:16:53 00:16:58 make money that's an even bigger win but
00:16:55 00:17:01 as time went on and as we scaled our
00:16:58 00:17:03 retargeting and did email campaigns and
00:17:01 00:17:04 stuff like that and we targeted fifty
00:17:03 00:17:06 thousand people that came to the site
00:17:04 00:17:08 from that influencer months down the
00:17:06 00:17:11 road we eventually broke even off of it
00:17:08 00:17:13 and at that point we bought two more
00:17:11 00:17:15 story posts from that influencer yeah
00:17:13 00:17:18 again $25,000 beats the price went up
00:17:15 00:17:21 you got more followers $50,000 for that
00:17:18 00:17:25 month and we actually profited from it
00:17:21 00:17:27 we followed two golden rules with every
00:17:25 00:17:29 brand deal that we do nowadays I mean we
00:17:27 00:17:31 came up with these golden rules months
00:17:29 00:17:32 ago and they've proven it to be very
00:17:31 00:17:35 very effective number one we must
00:17:32 00:17:38 implement storytelling and number two we
00:17:35 00:17:40 must choose authentikity let me explain
00:17:38 00:17:42 number one storytelling I want you to
00:17:40 00:17:44 think of all the influencers you follow
00:17:42 00:17:46 and why you followed them and it all
00:17:44 00:17:48 comes down to stories whether they are
00:17:46 00:17:49 putting out daily vlogs and you're
00:17:48 00:17:51 following their life they're providing
00:17:49 00:17:53 guru advice or they're making stunt
00:17:51 00:17:55 videos the bottom line is you're
00:17:53 00:17:57 following their journey and their story
00:17:55 00:17:59 with all this content that they put out
00:17:57 00:18:02 and stories are what people relate to
00:17:59 00:18:03 and they are what what's memorable so
00:18:02 00:18:06 for example let's say that you're
00:18:03 00:18:08 selling a teeth what you get it would be
00:18:06 00:18:11 very wise to have that influencer tok
00:18:08 00:18:13 about the problem that was solved for
00:18:11 00:18:16 them upon using your product hey ever
00:18:13 00:18:19 since I was a kid I've always had yellow
00:18:16 00:18:20 teeth um you know its genetik whatever I
00:18:19 00:18:22 don't know much about the teeth
00:18:20 00:18:24 whitening industry but what we're doing
00:18:22 00:18:26 is we're telling a story to the audience
00:18:24 00:18:28 and right there you can see how much
00:18:26 00:18:30 more effective that would be than just
00:18:28 00:18:33 telling the audience hey look at this it
00:18:30 00:18:37 works swipe up and go check it out
00:18:33 00:18:38 number two authentikity you need to find
00:18:37 00:18:41 influencers that you think will really
00:18:38 00:18:43 match your brand and not just work with
00:18:41 00:18:45 them because of the number of powers
00:18:43 00:18:47 they have and the high level engagement
00:18:45 00:18:49 that does not mean anything that's a
00:18:47 00:18:51 quick way way to lose a lot of money
00:18:49 00:18:53 that's we lost last year eight thousand
00:18:51 00:18:54 dollars by getting sucked into them now
00:18:53 00:18:57 if I was sugar bear hair
00:18:54 00:18:59 James chocolates would not hit passed my
00:18:57 00:19:01 test of time asking myself these
00:18:59 00:19:03 questions I know this and you know I
00:19:01 00:19:04 would have determined this by following
00:19:03 00:19:07 the influencer so following James
00:19:04 00:19:10 Charles you want to do a thorough
00:19:07 00:19:12 inspection of who you're looking to do
00:19:10 00:19:14 or promotion with who you're researching
00:19:12 00:19:15 are there any controversies with them
00:19:14 00:19:18 are they growing or dying
00:19:15 00:19:21 are there other brands working with them
00:19:18 00:19:22 to know them inside and out who you are
00:19:21 00:19:23 working with and that's gonna help you
00:19:22 00:19:26 get the best bang for your bucket and
00:19:23 00:19:28 allow you to save a lot of time and
00:19:26 00:19:31 money alright guys that is only half for
00:19:28 00:19:33 you on this video if you had value from
00:19:31 00:19:34 it please let me know in the comment if
00:19:33 00:19:37 you have any questions of things I did
00:19:34 00:19:39 not answer let me know drop them like if
00:19:37 00:19:40 you got value just or smash that like
00:19:39 00:19:41 button just don't break your phone and
00:19:40 00:19:44 if you haven't already join my facebook
00:19:41 00:19:46 group I try to post in there I may try
00:19:44 00:19:48 to get back into posting in there a lot
00:19:46 00:19:50 more with more value outside YouTube
00:19:48 00:19:52 channel ask questions in there I hope to
00:19:50 00:19:55 see you inside and with that I will see
00:19:52 00:19:55 you guys in next week's video

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