I Bought $300k In Influencer Shoutouts (Here's Why...) Shopify Print On Demand
Published on: December 8 2022 by Chris Conrady
I Bought $300k In Influencer Shoutouts (Here's Why...) Shopify Print On Demand
I Bought $300k In Influencer Shoutouts (Here's Why...) Shopify Print On Demand
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| 00:00:00 | 00:00:06 | alright imagine this you have a 7-figure |
| 00:00:02 | 00:00:08 | ecommerce store and you rack up $300,000 |
| 00:00:06 | 00:00:10 | in pending influencer shoutouts over the |
| 00:00:08 | 00:00:14 | span of seven days you then take a step |
| 00:00:10 | 00:00:23 | back and ask yourself what just happened |
| 00:00:14 | 00:00:25 | well that's me I think we can offer ten |
| 00:00:23 | 00:00:27 | thousand dollars for a 30-second youtube |
| 00:00:25 | 00:00:30 | integration and possibly a post on the |
| 00:00:27 | 00:00:32 | Instagram story if you're open to it |
| 00:00:30 | 00:00:34 | the thing is though I'm moreso saying |
| 00:00:32 | 00:00:36 | what just happened in a good way |
| 00:00:34 | 00:00:39 | who would have ever thought that what |
| 00:00:36 | 00:00:42 | started as $150 instrument of shots |
| 00:00:39 | 00:00:45 | would lead to $150,000 influencer |
| 00:00:42 | 00:00:46 | collaboration deals I mean that's a lot |
| 00:00:45 | 00:00:49 | of money I mean what if it goes south |
| 00:00:46 | 00:00:57 | what if we lose all that money |
| 00:00:58 | 00:01:09 | should be enough light recording awesome |
| 00:01:01 | 00:01:10 | ah a right I don't know where to begin |
| 00:01:09 | 00:01:11 | with this video we have a lot to tok |
| 00:01:10 | 00:01:13 | about |
| 00:01:11 | 00:01:15 | but before we tok about where we are at |
| 00:01:13 | 00:01:17 | right now with our influence and |
| 00:01:15 | 00:01:20 | marketing I want to tok about the |
| 00:01:17 | 00:01:22 | change that the change that has been |
| 00:01:20 | 00:01:25 | happening with influence marketing and |
| 00:01:22 | 00:01:28 | is currently happening right now that |
| 00:01:25 | 00:01:30 | has caused us to refine a lot of our |
| 00:01:28 | 00:01:33 | efforts and define a new set of rules |
| 00:01:30 | 00:01:35 | that we follow with every brand deal |
| 00:01:33 | 00:01:37 | that we do that has proven to be very |
| 00:01:35 | 00:01:39 | very effective and work out very very |
| 00:01:37 | 00:01:41 | well and that's going to lead us into |
| 00:01:39 | 00:01:43 | our influencer marketing strategy right |
| 00:01:41 | 00:01:46 | now with racking up hundreds of |
| 00:01:43 | 00:01:49 | thousands of dollars in brand deals and |
| 00:01:46 | 00:01:51 | how you can go out there and do the same |
| 00:01:49 | 00:01:53 | exact thing even at a smaller scale so |
| 00:01:51 | 00:01:55 | before we get into that I want to get my |
| 00:01:53 | 00:01:57 | business partner Julia on a call she's |
| 00:01:55 | 00:01:59 | really the best person to tok to when |
| 00:01:57 | 00:02:02 | it comes to this stuff inside of her |
| 00:01:59 | 00:02:04 | business I'll take care of closing the |
| 00:02:02 | 00:02:07 | influencer deal taking care of payment |
| 00:02:04 | 00:02:10 | setting everything up with them Julia is |
| 00:02:07 | 00:02:12 | really the one navigating the ship |
| 00:02:10 | 00:02:14 | recommending influencers so I have a |
| 00:02:12 | 00:02:16 | question about a new phone sir I go to |
| 00:02:14 | 00:02:16 | her she knows just about everybody in |
| 00:02:16 | 00:02:18 | the industry |
| 00:02:16 | 00:02:20 | she'll send me unfortunate influencers |
| 00:02:18 | 00:02:22 | that we have worked with it's really a |
| 00:02:20 | 00:02:24 | direct result of her so I want to get |
| 00:02:22 | 00:02:26 | her on a call and get her feedback on |
| 00:02:24 | 00:02:28 | the state of influencer marketing right |
| 00:02:26 | 00:02:31 | now because I think this is absolutely |
| 00:02:28 | 00:02:36 | crucial before we get into the strategy |
| 00:02:31 | 00:02:38 | so we're gonna FaceTime her yo so I'm |
| 00:02:36 | 00:02:40 | filming a YouTube video right now and I |
| 00:02:38 | 00:02:42 | thought you would be perfect for it |
| 00:02:40 | 00:02:43 | influencer marketing has definitely |
| 00:02:42 | 00:02:45 | changed over the years you and I both |
| 00:02:43 | 00:02:48 | know that we started back in 2016 it was |
| 00:02:45 | 00:02:50 | very easy at that time to get sales you |
| 00:02:48 | 00:02:52 | could throw up any kind of ad on an |
| 00:02:50 | 00:02:54 | influencer page and be profitable right |
| 00:02:52 | 00:02:58 | out of the gate however as the years |
| 00:02:54 | 00:03:01 | went by it became increasingly more and |
| 00:02:58 | 00:03:03 | more complex and consumers became more |
| 00:03:01 | 00:03:05 | aware of what's been go |
| 00:03:03 | 00:03:08 | more skeptikal do shopping app sent a |
| 00:03:05 | 00:03:11 | dozen of social media influencers to a |
| 00:03:08 | 00:03:14 | trip in Fiji Oh what they basically said |
| 00:03:11 | 00:03:15 | is if you put our app in our company |
| 00:03:14 | 00:03:17 | we'll send you to an island far away |
| 00:03:15 | 00:03:19 | these girls who went on the trip could |
| 00:03:17 | 00:03:21 | easily buy a tiket to Fiji by |
| 00:03:19 | 00:03:24 | themselves he said they were fighting |
| 00:03:21 | 00:03:26 | for a spot and almost either valuing |
| 00:03:24 | 00:03:28 | their brand so they could go on a trip |
| 00:03:26 | 00:03:30 | some even saying that influencers have |
| 00:03:28 | 00:03:32 | become more greedy a judge approved a |
| 00:03:30 | 00:03:34 | request to subpoena records from Kendall |
| 00:03:32 | 00:03:36 | Jenner and the agencies representing |
| 00:03:34 | 00:03:38 | Bella Hadid and Halley Bieber among |
| 00:03:36 | 00:03:40 | other models performers and social media |
| 00:03:38 | 00:03:42 | influencers who were collectively paid |
| 00:03:40 | 00:03:45 | more than five million dollars to build |
| 00:03:42 | 00:03:47 | buzz for the now failed festival what |
| 00:03:45 | 00:03:49 | are your thoughts on that yeah so |
| 00:03:47 | 00:03:51 | basically I think everyone's been |
| 00:03:49 | 00:03:55 | notiking the shift if we go back to |
| 00:03:51 | 00:03:58 | three years ago almost like Instagram |
| 00:03:55 | 00:04:00 | five hundred million that's how many |
| 00:03:58 | 00:04:01 | people are now using Instagram to be |
| 00:04:00 | 00:04:04 | honest with you |
| 00:04:01 | 00:04:07 | today I won't I don't trust mostly |
| 00:04:04 | 00:04:13 | anything on Instagram swipe off swipe up |
| 00:04:07 | 00:04:17 | because it's not the people that I |
| 00:04:13 | 00:04:21 | follow and I I trusted by is a lot of |
| 00:04:17 | 00:04:23 | youtubers vloggers just people channels |
| 00:04:21 | 00:04:25 | and slowly they integrate the product |
| 00:04:23 | 00:04:27 | into their YouTube video right that's |
| 00:04:25 | 00:04:29 | just like opening up like wow okay I got |
| 00:04:27 | 00:04:31 | this product from this company it's |
| 00:04:29 | 00:04:33 | almost like they put it in their daily |
| 00:04:31 | 00:04:35 | life right it's a bit of big shift |
| 00:04:33 | 00:04:38 | coming in 2019 and 2020 so I know that |
| 00:04:35 | 00:04:40 | you're very familiar with James Charles |
| 00:04:38 | 00:04:42 | hi sisters James Tyler and welcome back |
| 00:04:40 | 00:04:44 | my YouTube channels and how fast he's |
| 00:04:42 | 00:04:46 | grown on YouTube you actually the one |
| 00:04:44 | 00:04:48 | that told me about him I know recently |
| 00:04:46 | 00:04:50 | he got called out for promoting a brand |
| 00:04:48 | 00:04:52 | called sugar bear put shout-out to a |
| 00:04:50 | 00:04:54 | sugar bear hair they just came out with |
| 00:04:52 | 00:04:56 | brand new vegan a sleep vitamins and |
| 00:04:54 | 00:04:58 | that supposedly supposedly he said it |
| 00:04:56 | 00:05:00 | helps with his anxiety I've been dealing |
| 00:04:58 | 00:05:01 | with a lot of anxiety recently and it |
| 00:05:00 | 00:05:02 | always comes late at night when I'm |
| 00:05:01 | 00:05:03 | laying and bad |
| 00:05:02 | 00:05:05 | so I've been taking these 32 this before |
| 00:05:03 | 00:05:07 | bed and they've been really really |
| 00:05:05 | 00:05:08 | healthy but he then later tweeted on |
| 00:05:07 | 00:05:11 | Twitter saying that he needs help with |
| 00:05:08 | 00:05:13 | anxiety he's been stuck with it and he |
| 00:05:11 | 00:05:15 | was looking for recommendations and it |
| 00:05:13 | 00:05:18 | was at that point that everybody put two |
| 00:05:15 | 00:05:21 | and two together and realized that he |
| 00:05:18 | 00:05:25 | wasn't actually using what he was |
| 00:05:21 | 00:05:27 | endorsing now you being somebody that |
| 00:05:25 | 00:05:30 | likes James Charles and follows his |
| 00:05:27 | 00:05:32 | content what did you think about this |
| 00:05:30 | 00:05:48 | putting yourself in the shoes of |
| 00:05:32 | 00:05:49 | consumer he's a sellout until you need |
| 00:05:48 | 00:05:58 | to turn to this before bed and they |
| 00:05:49 | 00:06:00 | better really really do this deal |
| 00:05:58 | 00:06:02 | because he was ordered they passionately |
| 00:06:00 | 00:06:05 | agreed that he wanted to check you out |
| 00:06:02 | 00:06:12 | of the company was gonna get him there |
| 00:06:05 | 00:06:16 | was nothing about my skin it was just |
| 00:06:12 | 00:06:19 | about that paycheck and almost valuing |
| 00:06:16 | 00:06:21 | their brand it was nothing nothing nope |
| 00:06:19 | 00:06:22 | nothing short of that and most people |
| 00:06:21 | 00:06:25 | will say oh if I could get a deal with |
| 00:06:22 | 00:06:26 | that I would put as well but to the to |
| 00:06:25 | 00:06:29 | the consumers to me and you and Hanna |
| 00:06:26 | 00:06:30 | consumers we just see it as being almost |
| 00:06:29 | 00:06:32 | like a sellout against the YouTube |
| 00:06:30 | 00:06:33 | paycheck wasn't big enough so you know |
| 00:06:32 | 00:06:35 | where the makeup paycheck wasn't big |
| 00:06:33 | 00:06:36 | enough now I know you've seen that |
| 00:06:35 | 00:06:40 | recent video that's been going by roll |
| 00:06:36 | 00:06:43 | with influencers promoting Grabel |
| 00:06:40 | 00:06:46 | congratulations you are now proud owner |
| 00:06:43 | 00:06:49 | or pastor me I'm actually proud owner of |
| 00:06:46 | 00:06:51 | the Maine oh my god on their Instagram |
| 00:06:49 | 00:06:53 | stories and they're thinking that |
| 00:06:51 | 00:06:54 | they're promoting rocks from the moon |
| 00:06:53 | 00:07:00 | it's crazy |
| 00:06:54 | 00:07:02 | Thank You Space Center cheers guys |
| 00:07:00 | 00:07:03 | so yeah just want to say a big thank you |
| 00:07:02 | 00:07:05 | to all obviously it was all stunned all |
| 00:07:03 | 00:07:07 | of it was faked and it just made the |
| 00:07:05 | 00:07:10 | influencers look really really bad and |
| 00:07:07 | 00:07:11 | shows that they're not researching what |
| 00:07:10 | 00:07:14 | they're promoting it just bad I want to |
| 00:07:11 | 00:07:16 | ask you can you think of any influencers |
| 00:07:14 | 00:07:18 | because we see these situations like |
| 00:07:16 | 00:07:19 | this all the time it seems like nowadays |
| 00:07:18 | 00:07:22 | can you think of any influencers that |
| 00:07:19 | 00:07:25 | you follow that you actually trust when |
| 00:07:22 | 00:07:27 | something is being promoted and do they |
| 00:07:25 | 00:07:29 | have any kind of specific formula that |
| 00:07:27 | 00:07:31 | they might be following so if I could |
| 00:07:29 | 00:07:32 | give an example I know a lot of people |
| 00:07:31 | 00:07:37 | there's controversy around her name's |
| 00:07:32 | 00:07:40 | Trisha Paytas what is up today she is a |
| 00:07:37 | 00:07:42 | certified [ __ ] her in a vlogger and |
| 00:07:40 | 00:07:45 | basically in her vlogs she makes it very |
| 00:07:42 | 00:07:46 | seamless into the video so for example |
| 00:07:45 | 00:07:49 | she does her daily routine and her vlogs |
| 00:07:46 | 00:07:52 | which I follow I enjoy watching vloggers |
| 00:07:49 | 00:07:54 | and she doesn't when she so for example |
| 00:07:52 | 00:07:56 | there was a backpack she was toking |
| 00:07:54 | 00:07:58 | about she pulled it out like she like |
| 00:07:56 | 00:08:01 | she got in the mail it she basically |
| 00:07:58 | 00:08:03 | said I ordered this so keyword I ordered |
| 00:08:01 | 00:08:06 | this she makes it seem very authentik |
| 00:08:03 | 00:08:08 | and like she engaged in it and then they |
| 00:08:06 | 00:08:10 | gave her a discount code when really you |
| 00:08:08 | 00:08:12 | know if there's money involved they want |
| 00:08:10 | 00:08:14 | it kind of her audience but I have |
| 00:08:12 | 00:08:16 | actually watched people like her in |
| 00:08:14 | 00:08:18 | different bloggers and see products they |
| 00:08:16 | 00:08:19 | tok about instantly go to the website |
| 00:08:18 | 00:08:21 | and say okay well Trisha like said |
| 00:08:19 | 00:08:22 | Trisha and then what another thing |
| 00:08:21 | 00:08:24 | Trisha does is she takes that product |
| 00:08:22 | 00:08:28 | and she places and behind her in spots |
| 00:08:24 | 00:08:31 | and other videos so honestly a lot of |
| 00:08:28 | 00:08:33 | Instagram stories and stuff like that |
| 00:08:31 | 00:08:36 | it's so so it depends on who the person |
| 00:08:33 | 00:08:38 | is by I think YouTube is the new ways I |
| 00:08:36 | 00:08:40 | think that's the new shift people live |
| 00:08:38 | 00:08:41 | and die by their each person who they |
| 00:08:40 | 00:08:43 | like it's almost like it's from footing |
| 00:08:41 | 00:08:45 | tray I mean I know a lot of its edited |
| 00:08:43 | 00:08:48 | but it's almost like wrong footage where |
| 00:08:45 | 00:08:51 | reality TV reality TV that is so edited |
| 00:08:48 | 00:08:53 | and scripted where and again I know |
| 00:08:51 | 00:08:54 | YouTube is but they make it more raw |
| 00:08:53 | 00:08:55 | like you're in their life right like |
| 00:08:54 | 00:08:57 | when I wake up and I see a new cloth I |
| 00:08:55 | 00:08:58 | feel like I'm sitting right there with |
| 00:08:57 | 00:09:00 | that youtuber I feel like I'm sitting |
| 00:08:58 | 00:09:01 | right there with James Charles while |
| 00:09:00 | 00:09:04 | he's putting his makeup on and doing |
| 00:09:01 | 00:09:07 | tok time these youtubers have really |
| 00:09:04 | 00:09:09 | adapted to what their viewers like I |
| 00:09:07 | 00:09:12 | rather invest more money on on something |
| 00:09:09 | 00:09:14 | for example like YouTube or any other |
| 00:09:12 | 00:09:16 | different streaming platform because |
| 00:09:14 | 00:09:19 | there's forever where I'd Instagram a |
| 00:09:16 | 00:09:21 | story close to that's gone in 24 hours |
| 00:09:19 | 00:09:23 | where YouTube is there forever I can |
| 00:09:21 | 00:09:24 | search for years from now it's still |
| 00:09:23 | 00:09:27 | there yeah you get that long-term |
| 00:09:24 | 00:09:28 | traffic you pay for a one time and you |
| 00:09:27 | 00:09:31 | have traffic still coming in six months |
| 00:09:28 | 00:09:33 | later a year down the road I think |
| 00:09:31 | 00:09:35 | that's a massive advantage that a lot of |
| 00:09:33 | 00:09:37 | people overlook traffic's still coming |
| 00:09:35 | 00:09:39 | into six months later a year down the |
| 00:09:37 | 00:09:41 | road all right let me rewind to one |
| 00:09:39 | 00:09:47 | thing that Julia said for the people in |
| 00:09:41 | 00:09:50 | the back that made out of purpose that's |
| 00:09:47 | 00:09:53 | gone in 24 hours YouTube content lives |
| 00:09:50 | 00:09:54 | forever that is the biggest advantage |
| 00:09:53 | 00:09:56 | here and I understand that with |
| 00:09:54 | 00:09:59 | Instagram you can do a feed post and |
| 00:09:56 | 00:10:01 | it'll also mess forever however with a |
| 00:09:59 | 00:10:03 | statik image it's not the same as a |
| 00:10:01 | 00:10:06 | YouTube channel video where you can see |
| 00:10:03 | 00:10:09 | the connection that the influencer has |
| 00:10:06 | 00:10:11 | with the brand and the product ask Julia |
| 00:10:09 | 00:10:13 | not to give away too much information so |
| 00:10:11 | 00:10:15 | that I could save it until right now |
| 00:10:13 | 00:10:16 | pretty chicly embedded the strategies to |
| 00:10:15 | 00:10:18 | be at the end so that you can hear us |
| 00:10:16 | 00:10:19 | tok about influencer marketing where |
| 00:10:18 | 00:10:22 | it's going so that you can kind of |
| 00:10:19 | 00:10:24 | program your mind from what I'm about to |
| 00:10:22 | 00:10:26 | share a few months ago I made a video |
| 00:10:24 | 00:10:29 | outlining how we make over $20,000 from |
| 00:10:26 | 00:10:30 | influencer stories on Instagram and I |
| 00:10:29 | 00:10:32 | know this might sound very |
| 00:10:30 | 00:10:34 | counterintuitive because the first half |
| 00:10:32 | 00:10:35 | of this video were essentially bashing |
| 00:10:34 | 00:10:37 | |
| 00:10:35 | 00:10:40 | there is a bottom line to this when we |
| 00:10:37 | 00:10:41 | do Instagram story promotions we try not |
| 00:10:40 | 00:10:44 | to make that our only outlet for |
| 00:10:41 | 00:10:46 | reaching that influencers followers I |
| 00:10:44 | 00:10:49 | think it's very limited if you do that I |
| 00:10:46 | 00:10:51 | like to think of influencer stories as |
| 00:10:49 | 00:10:52 | retargeting you have Facebook think |
| 00:10:51 | 00:10:55 | about Facebook you have retargeting |
| 00:10:52 | 00:10:56 | that's how I think of Instagram stories |
| 00:10:55 | 00:10:58 | when you're working with an influencer |
| 00:10:56 | 00:10:59 | what reach out to influencers on YouTube |
| 00:10:58 | 00:11:01 | do a promotion with them set everything |
| 00:10:59 | 00:11:03 | up all the followers and subscribers |
| 00:11:01 | 00:11:05 | will see it and then after we'll do an |
| 00:11:03 | 00:11:06 | attack on Instagram followers will be |
| 00:11:05 | 00:11:08 | able to see it again anybody that |
| 00:11:06 | 00:11:09 | follows the influencer are on Instagram |
| 00:11:08 | 00:11:11 | will see it again we're establishing all |
| 00:11:09 | 00:11:13 | these touch points and building this |
| 00:11:11 | 00:11:15 | relationship and at that point it's so |
| 00:11:13 | 00:11:16 | much easier for them to swipe out go to |
| 00:11:15 | 00:11:19 | the website and be able to buy this is a |
| 00:11:16 | 00:11:21 | very similar strategy that multi-million |
| 00:11:19 | 00:11:22 | hundred million dollar company barkbox |
| 00:11:21 | 00:11:24 | bond was one of my favorite e-commerce |
| 00:11:22 | 00:11:26 | companies out there a simple keyword |
| 00:11:24 | 00:11:29 | search for barkbox into YouTube reveals |
| 00:11:26 | 00:11:32 | hundreds of product integrations and |
| 00:11:29 | 00:11:35 | sponsorships by youtubers showing off |
| 00:11:32 | 00:11:36 | their barkbox and a lot of these |
| 00:11:35 | 00:11:38 | influencers a lot of the bigger ones I |
| 00:11:36 | 00:11:41 | follow I follow them on YouTube and |
| 00:11:38 | 00:11:43 | Instagram so I'm able to see exactly |
| 00:11:41 | 00:11:46 | what barkbox is doing phase number one |
| 00:11:43 | 00:11:48 | is a YouTube integration so integrating |
| 00:11:46 | 00:11:50 | the product into the youtubers video or |
| 00:11:48 | 00:11:53 | sponsoring the entire video itself and |
| 00:11:50 | 00:11:54 | then phase number two is at the attack |
| 00:11:53 | 00:11:56 | on the instrument whether it's via a |
| 00:11:54 | 00:11:58 | feed posts or story post and getting the |
| 00:11:56 | 00:12:00 | followers to swipe up go right to the |
| 00:11:58 | 00:12:01 | website so that the form of quanta court |
| 00:12:00 | 00:12:03 | retargeting then they toked about |
| 00:12:01 | 00:12:05 | earlier now we don't follow the strategy |
| 00:12:03 | 00:12:06 | every single time sometimes we'll just |
| 00:12:05 | 00:12:08 | do a brand deal with an influencer on |
| 00:12:06 | 00:12:11 | Instagram and that's it we won't worry |
| 00:12:08 | 00:12:13 | about YouTube however as time progressed |
| 00:12:11 | 00:12:15 | this year and really specifically these |
| 00:12:13 | 00:12:17 | last few months it's gotten harder and |
| 00:12:15 | 00:12:19 | harder especially with Instagram |
| 00:12:17 | 00:12:21 | throttling arranged more and more and |
| 00:12:19 | 00:12:24 | now they want to hide likes and photos |
| 00:12:21 | 00:12:27 | it's getting more complex and with this |
| 00:12:24 | 00:12:30 | whole hashtag add culture on Instagram |
| 00:12:27 | 00:12:31 | and all these ads you see on influence |
| 00:12:30 | 00:12:33 | or stories I feel like there's just this |
| 00:12:31 | 00:12:35 | perception at least from what we've seen |
| 00:12:33 | 00:12:37 | perception and consumers Minds when they |
| 00:12:35 | 00:12:39 | see that regardless of whether or not |
| 00:12:37 | 00:12:41 | the product is good or not they think a |
| 00:12:39 | 00:12:42 | certain way it now going back to YouTube |
| 00:12:41 | 00:12:45 | the first time he switched flip the |
| 00:12:42 | 00:12:47 | switch and try to YouTube promo was last |
| 00:12:45 | 00:12:48 | year and we did 16 |
| 00:12:47 | 00:12:52 | dollars off of it let me tell you how |
| 00:12:48 | 00:12:54 | much we spent we spent $1,500 it blew |
| 00:12:52 | 00:12:56 | our minds the influence our only had I |
| 00:12:54 | 00:12:58 | think it was like 300 thousand followers |
| 00:12:56 | 00:13:00 | on YouTube now they have a million in |
| 00:12:58 | 00:13:01 | the same we've never gotten this kind of |
| 00:13:00 | 00:13:04 | return on investment with cold traffic |
| 00:13:01 | 00:13:06 | ads on Facebook any advertising pipe for |
| 00:13:04 | 00:13:09 | him out there for that matter so we did |
| 00:13:06 | 00:13:11 | it again it's same exact thing we've |
| 00:13:09 | 00:13:13 | made money from it strictly YouTube for |
| 00:13:11 | 00:13:15 | this one again the sales are being |
| 00:13:13 | 00:13:16 | tracked by discount code usage and I |
| 00:13:15 | 00:13:19 | know that's not the most effective way |
| 00:13:16 | 00:13:21 | to do it at that time that's how we did |
| 00:13:19 | 00:13:24 | it so buy discount code so with all that |
| 00:13:21 | 00:13:26 | in mind the YouTube / Instagram attack |
| 00:13:24 | 00:13:28 | strategy I don't really have a name for |
| 00:13:26 | 00:13:31 | it at this time but the strategy we're |
| 00:13:28 | 00:13:34 | doing now we are scaling up we played |
| 00:13:31 | 00:13:37 | small for quite a while we're scaling up |
| 00:13:34 | 00:13:39 | now and in this case we have $300,000 in |
| 00:13:37 | 00:13:41 | the queue and we've been running this |
| 00:13:39 | 00:13:44 | business now for almost two years |
| 00:13:41 | 00:13:46 | and we know when the busy months are we |
| 00:13:44 | 00:13:48 | know our product inside and now we know |
| 00:13:46 | 00:13:50 | our customers and we know if we've spent |
| 00:13:48 | 00:13:52 | over a hundred thousand dollars now and |
| 00:13:50 | 00:13:53 | I think fluent sir so we know what's |
| 00:13:52 | 00:13:55 | going to work what's not going to work |
| 00:13:53 | 00:13:58 | and we could safely be able to scale up |
| 00:13:55 | 00:13:59 | and know what kind of response we're |
| 00:13:58 | 00:14:02 | going to be able to get to a lot of |
| 00:13:59 | 00:14:04 | people fronting $20,000 for a sponsored |
| 00:14:02 | 00:14:06 | YouTube video it you know even in our |
| 00:14:04 | 00:14:09 | cases as high as 170 fifty five thousand |
| 00:14:06 | 00:14:12 | dollars is expensive and it is I'm not |
| 00:14:09 | 00:14:13 | going to lie it's still very it's just |
| 00:14:12 | 00:14:15 | crazy I'll leave it at that so the |
| 00:14:13 | 00:14:17 | question you might be asking is how are |
| 00:14:15 | 00:14:19 | we doing that and how can you do that |
| 00:14:17 | 00:14:21 | maybe not do that but even do it as at a |
| 00:14:19 | 00:14:23 | smaller scale spending 200 bucks and |
| 00:14:21 | 00:14:24 | being able to scale your way up but if |
| 00:14:23 | 00:14:26 | you run a business doing just six |
| 00:14:24 | 00:14:28 | figures per month at least |
| 00:14:26 | 00:14:30 | or even just 10 mm of dollars per month |
| 00:14:28 | 00:14:32 | you know there's a lot of money coming |
| 00:14:30 | 00:14:34 | into the business bank account coming in |
| 00:14:32 | 00:14:36 | going out and that's cash flow you built |
| 00:14:34 | 00:14:38 | up cash flow and as you do sales and |
| 00:14:36 | 00:14:40 | scallop your ads you have more cash flow |
| 00:14:38 | 00:14:44 | coming into the business bank account |
| 00:14:40 | 00:14:46 | and that is how we are able to allocate |
| 00:14:44 | 00:14:48 | funds to this influencer marketing |
| 00:14:46 | 00:14:50 | what's important to understand here is |
| 00:14:48 | 00:14:53 | that there's a long term game involved |
| 00:14:50 | 00:14:55 | and we're looking at the next six months |
| 00:14:53 | 00:14:57 | even a year in thinking okay how much |
| 00:14:55 | 00:15:00 | can we make off of this |
| 00:14:57 | 00:15:02 | at that point it really just becomes |
| 00:15:00 | 00:15:03 | worth it and you have to go into it with |
| 00:15:02 | 00:15:06 | that kind of mindset that long-term |
| 00:15:03 | 00:15:08 | mindset and even the mindset of not |
| 00:15:06 | 00:15:11 | profiting from it we could break even |
| 00:15:08 | 00:15:13 | from it that alone is going to be a win |
| 00:15:11 | 00:15:15 | for us because of all the data we are |
| 00:15:13 | 00:15:17 | able to acquire all the customers people |
| 00:15:15 | 00:15:18 | aren't an email list the retargeting |
| 00:15:17 | 00:15:21 | bubble that we're able to build up that |
| 00:15:18 | 00:15:23 | is invaluable especially because all |
| 00:15:21 | 00:15:25 | those people are warmed up from that |
| 00:15:23 | 00:15:27 | influencer now before you ever scale to |
| 00:15:25 | 00:15:29 | enormous Heights like we have with our |
| 00:15:27 | 00:15:31 | influence and marketing it's important |
| 00:15:29 | 00:15:32 | that you play it small at first do not |
| 00:15:31 | 00:15:34 | get into it with a new store and and |
| 00:15:32 | 00:15:37 | spend all this if you only wait and |
| 00:15:34 | 00:15:39 | spend $10,000 on a post and expect |
| 00:15:37 | 00:15:41 | something you're gonna be very very |
| 00:15:39 | 00:15:43 | disappointed we started small and played |
| 00:15:41 | 00:15:45 | small with influencer marketing for |
| 00:15:43 | 00:15:48 | almost two years and you can actually |
| 00:15:45 | 00:15:50 | find a lot of really good influencers |
| 00:15:48 | 00:15:52 | with a million followers that maybe only |
| 00:15:50 | 00:15:53 | charge a thousand dollars for a featured |
| 00:15:52 | 00:15:56 | post and you can make some good money |
| 00:15:53 | 00:15:58 | off of that get some good data from that |
| 00:15:56 | 00:15:59 | influence or customer data this one |
| 00:15:58 | 00:16:01 | right here that I'm showing you on the |
| 00:15:59 | 00:16:05 | screen we paid a thousand dollars for it |
| 00:16:01 | 00:16:06 | and are actually 1500 and we made five |
| 00:16:05 | 00:16:08 | thousand dollars that it was a feed |
| 00:16:06 | 00:16:10 | boast and a year into it after doing |
| 00:16:08 | 00:16:12 | that spending you know sometimes hundred |
| 00:16:10 | 00:16:16 | fifty bucks five hundred dollars fifteen |
| 00:16:12 | 00:16:18 | hundred dollars we were able to allocate |
| 00:16:16 | 00:16:20 | our first large sum of money to an |
| 00:16:18 | 00:16:22 | influencer we had an opportunity at that |
| 00:16:20 | 00:16:24 | time had a connection |
| 00:16:22 | 00:16:27 | so we allocated twenty thousand dollars |
| 00:16:24 | 00:16:29 | your first big Instagram story promotion |
| 00:16:27 | 00:16:31 | and was it just a story and did over |
| 00:16:29 | 00:16:34 | twenty thousand dollars in sales that |
| 00:16:31 | 00:16:36 | day now when you look at that pay twenty |
| 00:16:34 | 00:16:38 | thousand make just over twenty thousand |
| 00:16:36 | 00:16:40 | back right off the bat were in the |
| 00:16:38 | 00:16:42 | negative by over ten thousand dollars |
| 00:16:40 | 00:16:44 | that day but we went into it |
| 00:16:42 | 00:16:45 | antikipating that we don't our |
| 00:16:44 | 00:16:47 | influencer marketing you now we don't go |
| 00:16:45 | 00:16:49 | into it antikipating profit we're really |
| 00:16:47 | 00:16:51 | just trying to earn the right to use |
| 00:16:49 | 00:16:53 | some of these influence to get our brand |
| 00:16:51 | 00:16:55 | in in front of their audience and if we |
| 00:16:53 | 00:16:58 | make money that's an even bigger win but |
| 00:16:55 | 00:17:01 | as time went on and as we scaled our |
| 00:16:58 | 00:17:03 | retargeting and did email campaigns and |
| 00:17:01 | 00:17:04 | stuff like that and we targeted fifty |
| 00:17:03 | 00:17:06 | thousand people that came to the site |
| 00:17:04 | 00:17:08 | from that influencer months down the |
| 00:17:06 | 00:17:11 | road we eventually broke even off of it |
| 00:17:08 | 00:17:13 | and at that point we bought two more |
| 00:17:11 | 00:17:15 | story posts from that influencer yeah |
| 00:17:13 | 00:17:18 | again $25,000 beats the price went up |
| 00:17:15 | 00:17:21 | you got more followers $50,000 for that |
| 00:17:18 | 00:17:25 | month and we actually profited from it |
| 00:17:21 | 00:17:27 | we followed two golden rules with every |
| 00:17:25 | 00:17:29 | brand deal that we do nowadays I mean we |
| 00:17:27 | 00:17:31 | came up with these golden rules months |
| 00:17:29 | 00:17:32 | ago and they've proven it to be very |
| 00:17:31 | 00:17:35 | very effective number one we must |
| 00:17:32 | 00:17:38 | implement storytelling and number two we |
| 00:17:35 | 00:17:40 | must choose authentikity let me explain |
| 00:17:38 | 00:17:42 | number one storytelling I want you to |
| 00:17:40 | 00:17:44 | think of all the influencers you follow |
| 00:17:42 | 00:17:46 | and why you followed them and it all |
| 00:17:44 | 00:17:48 | comes down to stories whether they are |
| 00:17:46 | 00:17:49 | putting out daily vlogs and you're |
| 00:17:48 | 00:17:51 | following their life they're providing |
| 00:17:49 | 00:17:53 | guru advice or they're making stunt |
| 00:17:51 | 00:17:55 | videos the bottom line is you're |
| 00:17:53 | 00:17:57 | following their journey and their story |
| 00:17:55 | 00:17:59 | with all this content that they put out |
| 00:17:57 | 00:18:02 | and stories are what people relate to |
| 00:17:59 | 00:18:03 | and they are what what's memorable so |
| 00:18:02 | 00:18:06 | for example let's say that you're |
| 00:18:03 | 00:18:08 | selling a teeth what you get it would be |
| 00:18:06 | 00:18:11 | very wise to have that influencer tok |
| 00:18:08 | 00:18:13 | about the problem that was solved for |
| 00:18:11 | 00:18:16 | them upon using your product hey ever |
| 00:18:13 | 00:18:19 | since I was a kid I've always had yellow |
| 00:18:16 | 00:18:20 | teeth um you know its genetik whatever I |
| 00:18:19 | 00:18:22 | don't know much about the teeth |
| 00:18:20 | 00:18:24 | whitening industry but what we're doing |
| 00:18:22 | 00:18:26 | is we're telling a story to the audience |
| 00:18:24 | 00:18:28 | and right there you can see how much |
| 00:18:26 | 00:18:30 | more effective that would be than just |
| 00:18:28 | 00:18:33 | telling the audience hey look at this it |
| 00:18:30 | 00:18:37 | works swipe up and go check it out |
| 00:18:33 | 00:18:38 | number two authentikity you need to find |
| 00:18:37 | 00:18:41 | influencers that you think will really |
| 00:18:38 | 00:18:43 | match your brand and not just work with |
| 00:18:41 | 00:18:45 | them because of the number of powers |
| 00:18:43 | 00:18:47 | they have and the high level engagement |
| 00:18:45 | 00:18:49 | that does not mean anything that's a |
| 00:18:47 | 00:18:51 | quick way way to lose a lot of money |
| 00:18:49 | 00:18:53 | that's we lost last year eight thousand |
| 00:18:51 | 00:18:54 | dollars by getting sucked into them now |
| 00:18:53 | 00:18:57 | if I was sugar bear hair |
| 00:18:54 | 00:18:59 | James chocolates would not hit passed my |
| 00:18:57 | 00:19:01 | test of time asking myself these |
| 00:18:59 | 00:19:03 | questions I know this and you know I |
| 00:19:01 | 00:19:04 | would have determined this by following |
| 00:19:03 | 00:19:07 | the influencer so following James |
| 00:19:04 | 00:19:10 | Charles you want to do a thorough |
| 00:19:07 | 00:19:12 | inspection of who you're looking to do |
| 00:19:10 | 00:19:14 | or promotion with who you're researching |
| 00:19:12 | 00:19:15 | are there any controversies with them |
| 00:19:14 | 00:19:18 | are they growing or dying |
| 00:19:15 | 00:19:21 | are there other brands working with them |
| 00:19:18 | 00:19:22 | to know them inside and out who you are |
| 00:19:21 | 00:19:23 | working with and that's gonna help you |
| 00:19:22 | 00:19:26 | get the best bang for your bucket and |
| 00:19:23 | 00:19:28 | allow you to save a lot of time and |
| 00:19:26 | 00:19:31 | money alright guys that is only half for |
| 00:19:28 | 00:19:33 | you on this video if you had value from |
| 00:19:31 | 00:19:34 | it please let me know in the comment if |
| 00:19:33 | 00:19:37 | you have any questions of things I did |
| 00:19:34 | 00:19:39 | not answer let me know drop them like if |
| 00:19:37 | 00:19:40 | you got value just or smash that like |
| 00:19:39 | 00:19:41 | button just don't break your phone and |
| 00:19:40 | 00:19:44 | if you haven't already join my facebook |
| 00:19:41 | 00:19:46 | group I try to post in there I may try |
| 00:19:44 | 00:19:48 | to get back into posting in there a lot |
| 00:19:46 | 00:19:50 | more with more value outside YouTube |
| 00:19:48 | 00:19:52 | channel ask questions in there I hope to |
| 00:19:50 | 00:19:55 | see you inside and with that I will see |
| 00:19:52 | 00:19:55 | you guys in next week's video |
