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I Compared Shopify Vs Amazon: Here's What Will Make You More Money

Published on: December 9 2022 by MyWifeQuitHerJob Ecommerce Channel

Are you an online entrepreneur looking to increase your profits? Are you torn between two of the biggest e-commerce platforms - Shopify and Amazon? Well, you're not alone. In this article, we will compare the two and help you make an informed decision that will make you more money.


When it comes to comparing Shopify and Amazon, there are several factors to consider. Here are some of the key differences between the two:

1. Cost: While Amazon charges a commission on each sale, Shopify offers different pricing plans with fixed monthly fees.

2. Customization: Shopify offers more customization options for your online store, while Amazon has strict guidelines for product listings.

3. Customer base: Amazon has a larger customer base, but Shopify allows you to build a more loyal customer base through personalized experiences.

4. Branding: Shopify allows you to create a unique brand image, while Amazon prioritizes its own brand over sellers' brands.

5. Marketing: Shopify offers better marketing tools, including email marketing and social media integration, while Amazon's marketing is primarily driven by its search algorithm.

So, which platform will make you more money? The answer depends on your business goals and needs. If you're looking to build a unique brand image and customer base, Shopify may be the better option. However, if you're looking to tap into Amazon's large customer base and benefit from its search algorithm, then Amazon may be the way to go. Ultimately, the key to success is to choose the platform that aligns with your business goals and strategy.

I Compared Shopify Vs Amazon: Here's What Will Make You More Money

Many people may be wondering whether they should sell on Amazon or their own online store. In this article, we compare the two platforms in terms of ease of use, pricing, payment options, design flexibility, customer support, selling features, and generating traffic and sales.

Differences between Shopify and Amazon:

- Shopify is an e-commerce platform that lets you build your own online store, while Amazon is an online marketplace where you sell your products alongside other sellers.

- Shopify requires you to learn how to market your brand and drive traffic to your website, while Amazon attracts millions of shoppers every month.

- Shopify is like renting a commercial building for your business, while selling on Amazon is more like renting a small store in a shopping mall.

- Amazon works best for individual sellers and small businesses who want a faster ramp up to sales, while Shopify is the perfect solution for businesses who want to run their own brand and website.

Shopify Pros:

- No coding skills required to build a website.

- Highly customizable with access to 7,000 apps.

- More than 100 different payment options.

- No restrictions on what you can sell, except for firearms and other dangerous or illegal products.

- Suitable for online stores of all sizes and hosts world-famous brands such as Heinz and Kylie Cosmetics.

Shopify Cons:

- You are fully responsible for building your own brand and driving traffic to your website.

- More costly to start selling on Shopify than on Amazon, with the cheapest pricing plan starting at $29 a month.

Amazon Pros:

- Products instantly become visible to hundreds of millions of users without having to learn how to drive your own traffic.

- Simple and easy to use interface.

- Unique program called fulfillment by Amazon (FBA) handles storing, packing, and shipping your products at low cost.

- Benefit from Amazon's reputation and brand authority.

- Significantly less expensive to start selling on Amazon versus Shopify.

Amazon Cons:

- High competition with over 10 million Amazon sellers and over 2 million in the US alone.

- Limited access to customer data, making it difficult to generate repeat sales.

- Restrictions on what you can sell and certain categories require Amazon's approval before selling.

- High referral fees and limited payment processing options.

Comparison between Shopify and Amazon:

- Easy to use: Amazon wins hands down as getting started selling on Amazon is much easier than Shopify.

- Cheaper to get started: It's a draw as the cost of selling on Shopify versus Amazon depends on your sales volume.

- Payment options: Shopify wins as it offers many more payment options than Amazon with greater flexibility.

- Design flexibility: Shopify wins hands down as it is significantly more flexible than Amazon when it comes to design.

- Customer support: Shopify wins as it offers much better support than Amazon hands down.

- Selling features and tools: It's a draw as both platforms have their own set of eCommerce features and tools.

- Generating traffic and sales: Amazon wins hands down due to its massive customer base and instant exposure for your products.

- Search engine optimization: Amazon wins as their listings carry massive weight with the search engines.

In conclusion, both Shopify and Amazon have their pros and cons. If you want to build your own brand and website, have more design flexibility, and generate repeat business, Shopify is the perfect solution. However, if you want instant exposure for your products, benefit from Amazon's reputation, and have lower start-up costs, Amazon is the way to go. Ultimately, it depends on your specific business needs and goals.

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