I Had To Close My Shopify Store
Published on: December 4 2022 by Hayden Bowles
I Had To Close My Shopify Store
Table of Contents
I Had To Close My Shopify Store
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | you know not everything you do is gonna |
| 00:00:02 | 00:00:05 | work out especially inside of the |
| 00:00:04 | 00:00:08 | e-commerce industry i |
| 00:00:05 | 00:00:09 | constantly have ads that underperform |
| 00:00:08 | 00:00:11 | products that fail |
| 00:00:09 | 00:00:12 | and the occasional store that needs to |
| 00:00:11 | 00:00:15 | be completely shut down |
| 00:00:12 | 00:00:16 | not even just paused and there's |
| 00:00:15 | 00:00:18 | arguably a great learning experience |
| 00:00:16 | 00:00:19 | inside of that even more so than going |
| 00:00:18 | 00:00:20 | through an example of something that's |
| 00:00:19 | 00:00:22 | working because |
| 00:00:20 | 00:00:23 | not everything will work so today i'm |
| 00:00:22 | 00:00:26 | going to be toking about |
| 00:00:23 | 00:00:26 | why i closed a store why i'm not mad |
| 00:00:26 | 00:00:27 | about it |
| 00:00:26 | 00:00:29 | and we're going to go through all the |
| 00:00:27 | 00:00:30 | specifics and if you stik until the end |
| 00:00:29 | 00:00:32 | i'm actually going to show you the |
| 00:00:30 | 00:00:34 | product that i was selling i wanted to |
| 00:00:32 | 00:00:35 | go through that just to show |
| 00:00:34 | 00:00:36 | um you know not that the product's a bad |
| 00:00:35 | 00:00:38 | product whatever i just wanted to tok |
| 00:00:36 | 00:00:39 | about it and tok about my experience |
| 00:00:38 | 00:00:40 | selling the product |
| 00:00:39 | 00:00:42 | so you can get a great understanding of |
| 00:00:40 | 00:00:42 | things that might work things that might |
| 00:00:42 | 00:00:44 | not |
| 00:00:42 | 00:00:46 | and just see yet another live example |
| 00:00:44 | 00:00:47 | okay so before we get too deep into this |
| 00:00:46 | 00:00:49 | i want to let you guys know the |
| 00:00:47 | 00:00:51 | performance drop shipping program |
| 00:00:49 | 00:00:53 | is finally officially launched you can |
| 00:00:51 | 00:00:54 | check that out in one of the top links |
| 00:00:53 | 00:00:55 | in the description |
| 00:00:54 | 00:00:57 | uh we knocked the price down by a couple |
| 00:00:55 | 00:00:59 | hundred bucks for the next few days as |
| 00:00:57 | 00:01:00 | we open it up to a bunch of people so |
| 00:00:59 | 00:01:02 | feel free to check that out you will |
| 00:01:00 | 00:01:04 | have all the bonus modules unlocked plus |
| 00:01:02 | 00:01:05 | all the industry connections like the |
| 00:01:04 | 00:01:07 | emails and phone numbers |
| 00:01:05 | 00:01:08 | for the different suppliers that we use |
| 00:01:07 | 00:01:10 | everything inside of there it's a |
| 00:01:08 | 00:01:10 | complete guide and a step-by-step |
| 00:01:10 | 00:01:12 | program |
| 00:01:10 | 00:01:14 | we opened up a beta group for it a |
| 00:01:12 | 00:01:16 | little over a month ago and we were just |
| 00:01:14 | 00:01:17 | collecting feedback we closed that off |
| 00:01:16 | 00:01:18 | after about five days |
| 00:01:17 | 00:01:20 | and we've been collecting feedback for |
| 00:01:18 | 00:01:22 | more videos you guys wanted to see |
| 00:01:20 | 00:01:24 | more stuff a lot of people are asking |
| 00:01:22 | 00:01:25 | about ad account security ad account |
| 00:01:24 | 00:01:27 | safety a lot of stuff around facebook |
| 00:01:25 | 00:01:28 | as well as many other topics so we've |
| 00:01:27 | 00:01:29 | added that stuff in all the stuff is |
| 00:01:28 | 00:01:31 | inside of there you're going to be |
| 00:01:29 | 00:01:32 | getting full access to that if you have |
| 00:01:31 | 00:01:34 | not yet enrolled in there |
| 00:01:32 | 00:01:36 | you'll learn how to not only build a |
| 00:01:34 | 00:01:37 | profitable e-commerce business but also |
| 00:01:36 | 00:01:39 | sustain it |
| 00:01:37 | 00:01:41 | and for most people inside the industry |
| 00:01:39 | 00:01:42 | those two really don't go hand in hand |
| 00:01:41 | 00:01:43 | especially when they're drop shipping |
| 00:01:42 | 00:01:45 | that's a huge issue so |
| 00:01:43 | 00:01:47 | we help you combat that we give you all |
| 00:01:45 | 00:01:49 | the connections everything you are ever |
| 00:01:47 | 00:01:50 | going to need is inside of that program |
| 00:01:49 | 00:01:52 | so be sure to |
| 00:01:50 | 00:01:54 | reference the link in the description |
| 00:01:52 | 00:01:55 | below for that and without further ado |
| 00:01:54 | 00:01:56 | we're going to jump into this video i |
| 00:01:55 | 00:01:57 | wanted to go through this example again |
| 00:01:56 | 00:01:59 | because |
| 00:01:57 | 00:02:01 | almost a failed experience versus |
| 00:01:59 | 00:02:01 | something that works and makes a ton of |
| 00:02:01 | 00:02:03 | money |
| 00:02:01 | 00:02:04 | there is arguably a bigger learning |
| 00:02:03 | 00:02:05 | experience than that so i have products |
| 00:02:04 | 00:02:07 | that fail all the time |
| 00:02:05 | 00:02:08 | and we're going to tok about a store |
| 00:02:07 | 00:02:09 | that i had actually started myself and |
| 00:02:08 | 00:02:11 | just played around with |
| 00:02:09 | 00:02:12 | that did not work okay so make sure to |
| 00:02:11 | 00:02:14 | drop a quick like down below i always |
| 00:02:12 | 00:02:16 | try to be as transparent |
| 00:02:14 | 00:02:17 | with you as possible um there's really |
| 00:02:16 | 00:02:19 | nothing to hide here it's just another |
| 00:02:17 | 00:02:19 | example of what happens inside the ecom |
| 00:02:19 | 00:02:22 | space |
| 00:02:19 | 00:02:23 | so i lost around a total of 610 bucks |
| 00:02:22 | 00:02:27 | that's my |
| 00:02:23 | 00:02:28 | fair estimate of what i lost ouch yeah |
| 00:02:27 | 00:02:29 | whatever that's just kind of part of the |
| 00:02:28 | 00:02:31 | game as you're testing a product now |
| 00:02:29 | 00:02:32 | there's a slight difference between how |
| 00:02:31 | 00:02:34 | i teach |
| 00:02:32 | 00:02:35 | what i do versus what i actually do the |
| 00:02:34 | 00:02:37 | reason for that what i |
| 00:02:35 | 00:02:38 | teach as well as what we do for our |
| 00:02:37 | 00:02:39 | clients inside our agency when we're |
| 00:02:38 | 00:02:41 | starting from scratch |
| 00:02:39 | 00:02:43 | is a little bit of a lower budget more |
| 00:02:41 | 00:02:44 | efficient testing strategy so for an |
| 00:02:43 | 00:02:45 | example if you're inside the performance |
| 00:02:44 | 00:02:46 | dropshipping program |
| 00:02:45 | 00:02:48 | you'll see exactly how we start our ads |
| 00:02:46 | 00:02:51 | it's very cost efficient |
| 00:02:48 | 00:02:52 | you probably won't lose 610 testing a |
| 00:02:51 | 00:02:54 | product |
| 00:02:52 | 00:02:56 | however i have been doing this for a |
| 00:02:54 | 00:02:58 | long long time and i'm super comfortable |
| 00:02:56 | 00:02:59 | spending more money faster |
| 00:02:58 | 00:03:01 | just to get the process out of the way |
| 00:02:59 | 00:03:02 | quicker i'm comfortable with that i have |
| 00:03:01 | 00:03:04 | the budget for that |
| 00:03:02 | 00:03:05 | so you just have to kind of play it |
| 00:03:04 | 00:03:07 | based on your situation if you have a |
| 00:03:05 | 00:03:08 | much larger startup budget |
| 00:03:07 | 00:03:10 | and a couple thousand dollars is nothing |
| 00:03:08 | 00:03:11 | then that's fine you could accelerate |
| 00:03:10 | 00:03:12 | things launch more ads a little higher |
| 00:03:11 | 00:03:14 | budget ads |
| 00:03:12 | 00:03:15 | but just be aware of that you know it's |
| 00:03:14 | 00:03:17 | not always the best situation so |
| 00:03:15 | 00:03:19 | i lost 610 bucks this product i'm going |
| 00:03:17 | 00:03:20 | to show to you in a minute i was selling |
| 00:03:19 | 00:03:22 | for 19.99 |
| 00:03:20 | 00:03:24 | i was confident i could eventually bump |
| 00:03:22 | 00:03:25 | that up to like 24.99 something like |
| 00:03:24 | 00:03:28 | that |
| 00:03:25 | 00:03:29 | but i did 700 in sales while spending in |
| 00:03:28 | 00:03:32 | total |
| 00:03:29 | 00:03:34 | about a thousand dollars on the ads okay |
| 00:03:32 | 00:03:36 | now when you factor in the product cost |
| 00:03:34 | 00:03:38 | plus the store fee for one month and |
| 00:03:36 | 00:03:40 | there's two apps that i was using that |
| 00:03:38 | 00:03:42 | had just expired on the free trial so |
| 00:03:40 | 00:03:44 | came out to whatever was like 65 bucks |
| 00:03:42 | 00:03:45 | for the store and app fee i lost about |
| 00:03:44 | 00:03:47 | 600 |
| 00:03:45 | 00:03:49 | which is totally cool right so off that |
| 00:03:47 | 00:03:50 | 700 fulfilling the product which was |
| 00:03:49 | 00:03:52 | eight dollars we'll tok about all the |
| 00:03:50 | 00:03:53 | cost was eight dollars per product |
| 00:03:52 | 00:03:55 | um you can kind of do the math on |
| 00:03:53 | 00:03:57 | whatever that was selling it for 20. i |
| 00:03:55 | 00:03:59 | lost a little over 600 bucks |
| 00:03:57 | 00:04:00 | it's really not the end of the world now |
| 00:03:59 | 00:04:02 | what you might notike here |
| 00:04:00 | 00:04:03 | the seven hundred dollars in sales while |
| 00:04:02 | 00:04:05 | spending a thousand dollars |
| 00:04:03 | 00:04:07 | whether these numbers were flip-flopped |
| 00:04:05 | 00:04:08 | or not let's say i made a thousand while |
| 00:04:07 | 00:04:10 | only spending 700 |
| 00:04:08 | 00:04:12 | you're still around that break even |
| 00:04:10 | 00:04:13 | number it's nothing phenomenal |
| 00:04:12 | 00:04:15 | but i want to prepare you if you're |
| 00:04:13 | 00:04:17 | getting into the e-commerce space |
| 00:04:15 | 00:04:19 | a lot of stuff is testing a lot of stuff |
| 00:04:17 | 00:04:21 | is testing oriented you got to build |
| 00:04:19 | 00:04:22 | data especially on facebook even with |
| 00:04:21 | 00:04:24 | tik-tok ads |
| 00:04:22 | 00:04:26 | this product also was very much so a |
| 00:04:24 | 00:04:28 | younger demographic we were targeting |
| 00:04:26 | 00:04:29 | so being around that break even mark |
| 00:04:28 | 00:04:32 | somewhere in that ballpark |
| 00:04:29 | 00:04:34 | i'm totally okay with sitting there so |
| 00:04:32 | 00:04:34 | factoring in again that product cost in |
| 00:04:34 | 00:04:36 | store |
| 00:04:34 | 00:04:38 | lost like 600 bucks i like to test fast |
| 00:04:36 | 00:04:40 | there was two products actually i tried |
| 00:04:38 | 00:04:41 | to sell a second one after the first |
| 00:04:40 | 00:04:44 | didn't even get a single sale so i just |
| 00:04:41 | 00:04:46 | cut that off but this was uh you know |
| 00:04:44 | 00:04:47 | doing okay and it was slowly building |
| 00:04:46 | 00:04:49 | data |
| 00:04:47 | 00:04:51 | somewhere near the one row ads you know |
| 00:04:49 | 00:04:51 | doing 700 bucks in sales spending a |
| 00:04:51 | 00:04:52 | thousand |
| 00:04:51 | 00:04:55 | some of these ads were up there like a |
| 00:04:52 | 00:04:57 | 1.3 1.1 like it was around that range i |
| 00:04:55 | 00:04:58 | knew i was losing basically operational |
| 00:04:57 | 00:04:59 | costs |
| 00:04:58 | 00:05:01 | but i was willing to build the data |
| 00:04:59 | 00:05:01 | because the product might start picking |
| 00:05:01 | 00:05:03 | up traction |
| 00:05:01 | 00:05:04 | it did not so we're going to tok about |
| 00:05:03 | 00:05:06 | those issues now |
| 00:05:04 | 00:05:08 | one thing that really shied me away from |
| 00:05:06 | 00:05:09 | this product as i started to get some |
| 00:05:08 | 00:05:11 | sales coming in |
| 00:05:09 | 00:05:12 | it was getting an alarming amount of |
| 00:05:11 | 00:05:14 | negative feedback |
| 00:05:12 | 00:05:15 | which is kind of interesting you'll |
| 00:05:14 | 00:05:16 | notike especially if you're drop |
| 00:05:15 | 00:05:17 | shipping a product |
| 00:05:16 | 00:05:19 | you'll get people even if you just |
| 00:05:17 | 00:05:19 | started your store today and you started |
| 00:05:19 | 00:05:21 | your first ad |
| 00:05:19 | 00:05:22 | you look at people saying oh my gosh i |
| 00:05:21 | 00:05:24 | ordered you know four months ago and i |
| 00:05:22 | 00:05:26 | never got the product this is a scam |
| 00:05:24 | 00:05:27 | and you can't reply with saying that's |
| 00:05:26 | 00:05:30 | completely ridiculous |
| 00:05:27 | 00:05:31 | we've been open for a day right because |
| 00:05:30 | 00:05:33 | that doesn't make you look good |
| 00:05:31 | 00:05:34 | but people are going to naturally assume |
| 00:05:33 | 00:05:35 | it's just you and that's ridiculous i |
| 00:05:34 | 00:05:36 | don't know how people possibly think |
| 00:05:35 | 00:05:38 | about that |
| 00:05:36 | 00:05:39 | maybe if you stole the ad from the |
| 00:05:38 | 00:05:40 | original one they saw that's why we |
| 00:05:39 | 00:05:42 | don't like to steal content i'm going to |
| 00:05:40 | 00:05:44 | tok about content in a moment |
| 00:05:42 | 00:05:46 | but it just was getting so much negative |
| 00:05:44 | 00:05:48 | feedback so i guess some other companies |
| 00:05:46 | 00:05:49 | had ruined it which wasn't good to see |
| 00:05:48 | 00:05:51 | you probably could have grinded it out i |
| 00:05:49 | 00:05:52 | probably could have pushed and gotten |
| 00:05:51 | 00:05:53 | that data got it to the point where it |
| 00:05:52 | 00:05:55 | might have been profitable |
| 00:05:53 | 00:05:56 | and then started scaling trying other |
| 00:05:55 | 00:05:58 | similar products but it's a lot more |
| 00:05:56 | 00:06:00 | work and by doing that you're risking |
| 00:05:58 | 00:06:01 | two things a lot more money to try and |
| 00:06:00 | 00:06:03 | grind it out |
| 00:06:01 | 00:06:05 | as well as a lot more time because you |
| 00:06:03 | 00:06:07 | have to watch those ads really closely |
| 00:06:05 | 00:06:08 | when they're not performing very well |
| 00:06:07 | 00:06:10 | i'm killing stuff a lot sooner i'm |
| 00:06:08 | 00:06:11 | making sure that i modify stuff |
| 00:06:10 | 00:06:13 | and you know especially when you're not |
| 00:06:11 | 00:06:14 | in that profit range you definitely are |
| 00:06:13 | 00:06:16 | just going to be more analytikal |
| 00:06:14 | 00:06:18 | with your ads and that takes more time |
| 00:06:16 | 00:06:20 | okay so before i show you the product |
| 00:06:18 | 00:06:22 | i want to tok about the additional cost |
| 00:06:20 | 00:06:23 | so some stuff on top of that 600 bucks |
| 00:06:22 | 00:06:24 | it might have been 700 that i lost in |
| 00:06:23 | 00:06:25 | total |
| 00:06:24 | 00:06:27 | additional costs from the video ad |
| 00:06:25 | 00:06:28 | perspective i did not |
| 00:06:27 | 00:06:30 | rip a video ad from anyone else i didn't |
| 00:06:28 | 00:06:31 | steal pictures from anyone else |
| 00:06:30 | 00:06:32 | this is why it was a little bit |
| 00:06:31 | 00:06:34 | ridiculous to see a ton of negative |
| 00:06:32 | 00:06:34 | comments and if you get negative |
| 00:06:34 | 00:06:36 | comments |
| 00:06:34 | 00:06:38 | one quick tip i have for you if you're |
| 00:06:36 | 00:06:40 | on facebook hide the comment |
| 00:06:38 | 00:06:41 | do not delete the comment the reason you |
| 00:06:40 | 00:06:43 | want to do that is because if you're |
| 00:06:41 | 00:06:46 | deleting a bunch of comments on facebook |
| 00:06:43 | 00:06:47 | on an advertisement right a paid ad |
| 00:06:46 | 00:06:49 | facebook's going to view that as a red |
| 00:06:47 | 00:06:51 | flag why are they deleting |
| 00:06:49 | 00:06:53 | comments from potential customers it's a |
| 00:06:51 | 00:06:54 | red flag it'll probably demote your ad |
| 00:06:53 | 00:06:55 | account your ads will probably reach |
| 00:06:54 | 00:06:56 | less people |
| 00:06:55 | 00:06:58 | it can actually get you disabled it's |
| 00:06:56 | 00:07:00 | one thing that can happen so |
| 00:06:58 | 00:07:02 | for a video ad perspective most people |
| 00:07:00 | 00:07:03 | think oh well yeah you know i'll order |
| 00:07:02 | 00:07:05 | the product and take a super cool video |
| 00:07:03 | 00:07:06 | once it's making sales |
| 00:07:05 | 00:07:08 | that's completely backwards thinking |
| 00:07:06 | 00:07:09 | this is literally how everybody in the |
| 00:07:08 | 00:07:09 | industry thinks pretty much it's |
| 00:07:09 | 00:07:11 | ridiculous |
| 00:07:09 | 00:07:13 | they'll think oh yeah i'll order once |
| 00:07:11 | 00:07:14 | it's working or i'll buy a course to |
| 00:07:13 | 00:07:16 | learn how to run ads |
| 00:07:14 | 00:07:18 | once my ads make me the money to do that |
| 00:07:16 | 00:07:20 | i'll you know pay for med school once i |
| 00:07:18 | 00:07:21 | make enough money to pay for it by being |
| 00:07:20 | 00:07:23 | a doctor |
| 00:07:21 | 00:07:24 | it makes no sense so what i did i didn't |
| 00:07:23 | 00:07:25 | even order this product |
| 00:07:24 | 00:07:27 | at all i don't like to order until i |
| 00:07:25 | 00:07:28 | kind of see it's going to start working |
| 00:07:27 | 00:07:31 | but what i do in the meantime i use a |
| 00:07:28 | 00:07:31 | vea creative viral ecom ads we've toked |
| 00:07:31 | 00:07:33 | about that |
| 00:07:31 | 00:07:35 | for each product so i just started out |
| 00:07:33 | 00:07:35 | with one it was super simple i don't |
| 00:07:35 | 00:07:37 | know that cost |
| 00:07:35 | 00:07:38 | like 40 bucks and you send them a |
| 00:07:37 | 00:07:39 | picture we'll go through this in a |
| 00:07:38 | 00:07:41 | second |
| 00:07:39 | 00:07:42 | i send a picture of the product the |
| 00:07:41 | 00:07:44 | picture was sent to me by the supplier |
| 00:07:42 | 00:07:47 | so i got a unique photo wasn't anything |
| 00:07:44 | 00:07:47 | special but i had an entire animated |
| 00:07:47 | 00:07:49 | creative |
| 00:07:47 | 00:07:51 | with real clips mixed inside of there |
| 00:07:49 | 00:07:52 | from viral ecom ads so |
| 00:07:51 | 00:07:54 | for 40 bucks i got like a two day |
| 00:07:52 | 00:07:56 | turnaround time with a video ad that's |
| 00:07:54 | 00:07:57 | what i always recommend when you start |
| 00:07:56 | 00:07:59 | now as soon as |
| 00:07:57 | 00:08:00 | sales started coming in from this like i |
| 00:07:59 | 00:08:02 | saw some signs of life |
| 00:08:00 | 00:08:03 | i bought another one so i had two and |
| 00:08:02 | 00:08:05 | now what i did i started duplicating |
| 00:08:03 | 00:08:06 | every single ad that was around that |
| 00:08:05 | 00:08:07 | break even mark |
| 00:08:06 | 00:08:09 | and i just inputted the new creative i |
| 00:08:07 | 00:08:10 | didn't change anything else there was no |
| 00:08:09 | 00:08:11 | targeting difference no nothing |
| 00:08:10 | 00:08:13 | i just tried the different creative to |
| 00:08:11 | 00:08:13 | see hey is this one going to perform |
| 00:08:13 | 00:08:15 | better |
| 00:08:13 | 00:08:16 | it performed the same so you know it was |
| 00:08:15 | 00:08:18 | starting to work it was probably the |
| 00:08:16 | 00:08:18 | product i notiked a lot of negative |
| 00:08:18 | 00:08:21 | feedback |
| 00:08:18 | 00:08:22 | it just is what it is that happens so as |
| 00:08:21 | 00:08:24 | i was duplicating those you know i kind |
| 00:08:22 | 00:08:25 | of notiked that nothing popped very well |
| 00:08:24 | 00:08:27 | again i think the best individual ad set |
| 00:08:25 | 00:08:29 | was like a 1.3 row as |
| 00:08:27 | 00:08:31 | consistently you know there was a day |
| 00:08:29 | 00:08:31 | where one of these was like a 2.7 or |
| 00:08:31 | 00:08:33 | whatever |
| 00:08:31 | 00:08:35 | but consistently over like a one week |
| 00:08:33 | 00:08:36 | period um and i didn't have this running |
| 00:08:35 | 00:08:38 | for very long it was under two weeks |
| 00:08:36 | 00:08:40 | but over that week period you know the |
| 00:08:38 | 00:08:42 | best one that was consistent was a 1.3 |
| 00:08:40 | 00:08:44 | roads which is around break even so |
| 00:08:42 | 00:08:45 | yeah that's one of the key things to |
| 00:08:44 | 00:08:46 | think about and when you're testing |
| 00:08:45 | 00:08:48 | products definitely be sure to check out |
| 00:08:46 | 00:08:49 | viral ecom ads |
| 00:08:48 | 00:08:50 | you can find them linked below in the |
| 00:08:49 | 00:08:52 | description i have a little code there |
| 00:08:50 | 00:08:53 | coupon code i think you can save 20 |
| 00:08:52 | 00:08:55 | bucks or 20 |
| 00:08:53 | 00:08:56 | with code bulls20 but that's one of the |
| 00:08:55 | 00:08:58 | things and one of the resources we show |
| 00:08:56 | 00:09:00 | inside of our program as well just an |
| 00:08:58 | 00:09:01 | easy way to get creatives without |
| 00:09:00 | 00:09:03 | needing to spend a lot of time |
| 00:09:01 | 00:09:05 | or money you know i spent 30 40 bucks |
| 00:09:03 | 00:09:05 | getting creative to test a product with |
| 00:09:05 | 00:09:06 | so |
| 00:09:05 | 00:09:09 | you know as soon as i saw some signs |
| 00:09:06 | 00:09:11 | life to another and just kept going so |
| 00:09:09 | 00:09:12 | let's tok about the product now i want |
| 00:09:11 | 00:09:13 | to make this clear before i go through |
| 00:09:12 | 00:09:15 | this |
| 00:09:13 | 00:09:16 | there's a bajillion products you could |
| 00:09:15 | 00:09:18 | sell in fact i recently made a video |
| 00:09:16 | 00:09:19 | toking about 16 different products that |
| 00:09:18 | 00:09:20 | i |
| 00:09:19 | 00:09:21 | literally found in like 20 minutes that |
| 00:09:20 | 00:09:23 | are pretty good that are working you can |
| 00:09:21 | 00:09:23 | go check that out it was a couple weeks |
| 00:09:23 | 00:09:25 | ago |
| 00:09:23 | 00:09:26 | but this is just an idea it doesn't mean |
| 00:09:25 | 00:09:27 | this product can't work one of the |
| 00:09:26 | 00:09:28 | reasons i wanted to try something |
| 00:09:27 | 00:09:30 | similar to this |
| 00:09:28 | 00:09:32 | is because i saw an ad that clearly was |
| 00:09:30 | 00:09:34 | working someone paid a tiktoker with |
| 00:09:32 | 00:09:36 | like 30 million followers |
| 00:09:34 | 00:09:38 | to make an ad around this that is where |
| 00:09:36 | 00:09:40 | it sparks the idea |
| 00:09:38 | 00:09:42 | the reason someone would pay someone |
| 00:09:40 | 00:09:43 | with 30 million followers probably 10 |
| 00:09:42 | 00:09:44 | grand 20 grand |
| 00:09:43 | 00:09:46 | 50 grand i have no idea probably |
| 00:09:44 | 00:09:48 | something like that is because it's |
| 00:09:46 | 00:09:49 | working so i had an idea that there was |
| 00:09:48 | 00:09:50 | a market for the product i saw a lot of |
| 00:09:49 | 00:09:53 | engagement on that ad |
| 00:09:50 | 00:09:55 | but i'll be honest i was selling this |
| 00:09:53 | 00:09:58 | and it did not work for me |
| 00:09:55 | 00:10:00 | now this is a photo from an aliexpress |
| 00:09:58 | 00:10:01 | listing so when i find products i want |
| 00:10:00 | 00:10:03 | to sell the way that i work with my |
| 00:10:01 | 00:10:05 | sourcing agent that i scale with i'll |
| 00:10:03 | 00:10:07 | send them an aliexpress link of the |
| 00:10:05 | 00:10:08 | product if i can find it and then they |
| 00:10:07 | 00:10:10 | can give me all of the different options |
| 00:10:08 | 00:10:11 | that they can source of products that |
| 00:10:10 | 00:10:13 | are similar to that |
| 00:10:11 | 00:10:14 | as well as similar variations of that |
| 00:10:13 | 00:10:16 | exact same spec |
| 00:10:14 | 00:10:17 | so that's something super important that |
| 00:10:16 | 00:10:19 | i like to do i'm not actually sourcing |
| 00:10:17 | 00:10:20 | off aliexpress that would be ridiculous |
| 00:10:19 | 00:10:22 | and inside the performance dropshipping |
| 00:10:20 | 00:10:24 | program we focus on again giving you the |
| 00:10:22 | 00:10:25 | supplier giving you the names phone |
| 00:10:24 | 00:10:27 | numbers emails all that stuff |
| 00:10:25 | 00:10:28 | so you can source from the right area |
| 00:10:27 | 00:10:29 | and not only have a better product |
| 00:10:28 | 00:10:31 | quality |
| 00:10:29 | 00:10:32 | and not chinese crappy packaging but |
| 00:10:31 | 00:10:34 | your shipping time's not 30 days |
| 00:10:32 | 00:10:36 | you know my average shipping time is |
| 00:10:34 | 00:10:38 | five to nine days that's an amazing |
| 00:10:36 | 00:10:39 | window that is a window that basically |
| 00:10:38 | 00:10:40 | competes with every single e-commerce |
| 00:10:39 | 00:10:42 | brand |
| 00:10:40 | 00:10:43 | that has a warehouse with inventory and |
| 00:10:42 | 00:10:46 | that's great you might tack on |
| 00:10:43 | 00:10:48 | a couple extra days but for the |
| 00:10:46 | 00:10:49 | additional ease of testing products not |
| 00:10:48 | 00:10:50 | needing the upfront capital i |
| 00:10:49 | 00:10:52 | certainly didn't have half a million |
| 00:10:50 | 00:10:53 | dollars when i was starting to order |
| 00:10:52 | 00:10:55 | inventory i didn't know anything about |
| 00:10:53 | 00:10:57 | warehousing logistiks packaging |
| 00:10:55 | 00:10:59 | employees payroll like none of that so |
| 00:10:57 | 00:11:00 | it's a lot more stuff to work on and |
| 00:10:59 | 00:11:02 | that's something that we tok about we |
| 00:11:00 | 00:11:03 | do tok about how to hold inventory |
| 00:11:02 | 00:11:04 | inside the program |
| 00:11:03 | 00:11:05 | but that's something down the road when |
| 00:11:04 | 00:11:06 | you're making money you're looking for |
| 00:11:05 | 00:11:08 | tax benefits |
| 00:11:06 | 00:11:10 | all that fun stuff so i was selling this |
| 00:11:08 | 00:11:12 | it didn't work it was eight dollars |
| 00:11:10 | 00:11:14 | initial cost so my product cost was |
| 00:11:12 | 00:11:15 | almost 40 roughly it was about 40 |
| 00:11:14 | 00:11:17 | of what i was selling it for i was |
| 00:11:15 | 00:11:18 | selling it for a lower price point just |
| 00:11:17 | 00:11:20 | to see you know kind of the market and |
| 00:11:18 | 00:11:21 | see if it gets some sales first |
| 00:11:20 | 00:11:23 | but i knew this product also because i |
| 00:11:21 | 00:11:23 | toked to my supplier could go down to |
| 00:11:23 | 00:11:26 | like |
| 00:11:23 | 00:11:28 | six dollars 580 570 550 as it was |
| 00:11:26 | 00:11:30 | working so this product |
| 00:11:28 | 00:11:32 | is something that stiks to a wall to a |
| 00:11:30 | 00:11:34 | mirror to a surface |
| 00:11:32 | 00:11:36 | so it's very much so it looks cool but |
| 00:11:34 | 00:11:37 | it's also in my opinion kind of oriented |
| 00:11:36 | 00:11:40 | towards people who do social media |
| 00:11:37 | 00:11:41 | you know you could upsell a ring light |
| 00:11:40 | 00:11:42 | so you have a ring light |
| 00:11:41 | 00:11:44 | and you put the phone on something like |
| 00:11:42 | 00:11:45 | you know for people who do tiktoks or |
| 00:11:44 | 00:11:46 | whatever so this could probably crush it |
| 00:11:45 | 00:11:48 | with tiktok ads i was running |
| 00:11:46 | 00:11:49 | facebook ads but it's definitely |
| 00:11:48 | 00:11:51 | something that was interesting so i knew |
| 00:11:49 | 00:11:52 | there was potential to go downwards in |
| 00:11:51 | 00:11:53 | cost |
| 00:11:52 | 00:11:55 | as i started scaling as well as being |
| 00:11:53 | 00:11:56 | able to raise the price because i was |
| 00:11:55 | 00:11:58 | pricing this less |
| 00:11:56 | 00:11:59 | than other people so i knew that if it |
| 00:11:58 | 00:12:00 | was going to work it would work with the |
| 00:11:59 | 00:12:02 | price and i had it |
| 00:12:00 | 00:12:03 | now again absolutely not source enough |
| 00:12:02 | 00:12:05 | aliexpress this is just like the options |
| 00:12:03 | 00:12:07 | from the supplier so |
| 00:12:05 | 00:12:08 | that was the product that was how much i |
| 00:12:07 | 00:12:08 | lost that was a little bit about the |
| 00:12:08 | 00:12:11 | targeting |
| 00:12:08 | 00:12:12 | the cost and everything else associated |
| 00:12:11 | 00:12:14 | with it so i hope you enjoyed this |
| 00:12:12 | 00:12:14 | breakdown this open and honest thing of |
| 00:12:14 | 00:12:16 | uh |
| 00:12:14 | 00:12:17 | i guess a product just not working you |
| 00:12:16 | 00:12:20 | know it's not like that's really an |
| 00:12:17 | 00:12:21 | l i lost maybe 700 bucks when you factor |
| 00:12:20 | 00:12:22 | everything all in which really isn't |
| 00:12:21 | 00:12:24 | that bad you know you just got to make |
| 00:12:22 | 00:12:25 | sure you have enough startup budget |
| 00:12:24 | 00:12:27 | to give yourself enough runway to find a |
| 00:12:25 | 00:12:28 | winner which is why i always say and i |
| 00:12:27 | 00:12:30 | will say it again |
| 00:12:28 | 00:12:31 | never spend 100 of your budget on your |
| 00:12:30 | 00:12:33 | first product okay |
| 00:12:31 | 00:12:34 | those are the principles that we teach |
| 00:12:33 | 00:12:35 | inside of our performance dropshipping |
| 00:12:34 | 00:12:37 | program |
| 00:12:35 | 00:12:38 | as well as all the ad strategies we give |
| 00:12:37 | 00:12:40 | you all the resources we tok through |
| 00:12:38 | 00:12:41 | every possible little component |
| 00:12:40 | 00:12:43 | because there's hundreds of them and |
| 00:12:41 | 00:12:44 | they're all uniquely important so |
| 00:12:43 | 00:12:46 | if you are serious about making an |
| 00:12:44 | 00:12:47 | e-commerce store work maybe you don't |
| 00:12:46 | 00:12:48 | have something working yet or you're |
| 00:12:47 | 00:12:49 | having issues with finding the right |
| 00:12:48 | 00:12:51 | suppliers |
| 00:12:49 | 00:12:52 | maybe you're having payment processor |
| 00:12:51 | 00:12:54 | and ad account issues all of that stuff |
| 00:12:52 | 00:12:55 | we cover inside of the performance drop |
| 00:12:54 | 00:12:56 | shipping program which is finally |
| 00:12:55 | 00:12:58 | available |
| 00:12:56 | 00:13:00 | i know i know it's been a little bit of |
| 00:12:58 | 00:13:01 | a while putting all that stuff together |
| 00:13:00 | 00:13:04 | but there's so much good stuff in there |
| 00:13:01 | 00:13:04 | not even just content-wise but resource |
| 00:13:04 | 00:13:06 | wise so |
| 00:13:04 | 00:13:08 | super excited to hear your feedback |
| 00:13:06 | 00:13:09 | again um during the launch right now you |
| 00:13:08 | 00:13:10 | can save a couple hundred bucks not |
| 00:13:09 | 00:13:11 | really a big deal |
| 00:13:10 | 00:13:12 | but we wanted to make sure that you can |
| 00:13:11 | 00:13:14 | get in there for a good price to get |
| 00:13:12 | 00:13:15 | things started and make sure you have |
| 00:13:14 | 00:13:17 | that startup budget to start testing |
| 00:13:15 | 00:13:19 | with okay so if you have any questions |
| 00:13:17 | 00:13:20 | about this video maybe this product |
| 00:13:19 | 00:13:21 | which wasn't that good in my opinion |
| 00:13:20 | 00:13:23 | be sure to leave it in the comment |
| 00:13:21 | 00:13:23 | section down below if you got any value |
| 00:13:23 | 00:13:25 | from the video |
| 00:13:23 | 00:13:29 | smash a quick like and with that being |
| 00:13:25 | 00:13:29 | said i'll see you in the next video |
| 00:13:32 | 00:13:35 | peace |
| 00:13:36 | 00:13:38 | you |
