I Spent $1,000,000 On Facebook Ads (What I Learned)
Published on: November 26 2022 by Jordan Welch
I Spent $1,000,000 On Facebook Ads (What I Learned)
Table of Contents
I Spent $1,000,000 On Facebook Ads (What I Learned)
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | in the last three years i've spent over |
| 00:00:01 | 00:00:05 | one million dollars on facebook ads and |
| 00:00:04 | 00:00:07 | in this video i'll be sharing with you |
| 00:00:05 | 00:00:09 | the four most important things that i |
| 00:00:07 | 00:00:10 | learned along the way these are the |
| 00:00:09 | 00:00:12 | things that i wish i knew before i |
| 00:00:10 | 00:00:14 | started running facebook ads and if i |
| 00:00:12 | 00:00:16 | had known them i would have saved |
| 00:00:14 | 00:00:18 | thousands of dollars in testing and |
| 00:00:16 | 00:00:20 | found my first success much quicker but |
| 00:00:18 | 00:00:21 | first let me jump into my account and |
| 00:00:20 | 00:00:23 | show you some proof this is my facebook |
| 00:00:21 | 00:00:24 | dashboard so let's take a quick look at |
| 00:00:23 | 00:00:26 | how much i've spent over the last couple |
| 00:00:24 | 00:00:27 | of years i know you guys don't care that |
| 00:00:26 | 00:00:29 | much but i just want to show you this so |
| 00:00:27 | 00:00:31 | you know it's all legit on account |
| 00:00:29 | 00:00:34 | number one i spent 22 000. on account |
| 00:00:31 | 00:00:37 | number two i spent 21 000. on this |
| 00:00:34 | 00:00:40 | account i spent 122 000 on this account |
| 00:00:37 | 00:00:43 | i spent 268 000 on this account i spent |
| 00:00:40 | 00:00:45 | 17 000 on this account i spent 60 000 |
| 00:00:43 | 00:00:49 | and lastly on this account me and a |
| 00:00:45 | 00:00:50 | partner spent around 1.1 million so i |
| 00:00:49 | 00:00:52 | don't know the grand total but i've |
| 00:00:50 | 00:00:54 | spent a lot and i've learned a lot along |
| 00:00:52 | 00:00:55 | the way so let's get started with the |
| 00:00:54 | 00:00:57 | first and one of the most important |
| 00:00:55 | 00:00:59 | lessons that i've learned so far this |
| 00:00:57 | 00:01:01 | might be a hard pill to swallow but you |
| 00:00:59 | 00:01:03 | need to hear it your strategy |
| 00:01:01 | 00:01:05 | it doesn't matter there are so many |
| 00:01:03 | 00:01:07 | different facebook ad strategies out |
| 00:01:05 | 00:01:09 | there and many beginners get caught up |
| 00:01:07 | 00:01:12 | in trying to decide which is the best |
| 00:01:09 | 00:01:14 | one and if that's you i hate to say it |
| 00:01:12 | 00:01:16 | but you are completely focusing on the |
| 00:01:14 | 00:01:18 | wrong things out of all the facebook |
| 00:01:16 | 00:01:20 | strategies that exist there's one thing |
| 00:01:18 | 00:01:24 | that stays constant amongst all of them |
| 00:01:20 | 00:01:26 | i like to call it the big three |
| 00:01:24 | 00:01:28 | well i guess that would mean there's |
| 00:01:26 | 00:01:30 | three things anyways the big three are |
| 00:01:28 | 00:01:32 | your product your creative and your |
| 00:01:30 | 00:01:34 | offer let's break each one of them down |
| 00:01:32 | 00:01:36 | there's simply no way that you can force |
| 00:01:34 | 00:01:37 | a bad product to sell on facebook so |
| 00:01:36 | 00:01:40 | here are some things to look out for |
| 00:01:37 | 00:01:42 | when trying to find a great product find |
| 00:01:40 | 00:01:43 | something that is already selling well |
| 00:01:42 | 00:01:45 | on the platform you don't have to |
| 00:01:43 | 00:01:46 | reinvent the wheel and find the next big |
| 00:01:45 | 00:01:48 | thing you can simply look at what's |
| 00:01:46 | 00:01:49 | already working and figure out how to do |
| 00:01:48 | 00:01:51 | it better try to find products that have |
| 00:01:49 | 00:01:53 | been launched somewhat recently so you |
| 00:01:51 | 00:01:54 | can jump on the trend as it's happening |
| 00:01:53 | 00:01:56 | and not after it's well passed and |
| 00:01:54 | 00:01:57 | lastly look for a product that's |
| 00:01:56 | 00:01:59 | somewhat evergreen you don't want to |
| 00:01:57 | 00:02:00 | find stuff that's only hot for a month |
| 00:01:59 | 00:02:02 | you want to find those products that can |
| 00:02:00 | 00:02:03 | sell for months even years those are the |
| 00:02:02 | 00:02:06 | ones that you'll be able to make |
| 00:02:03 | 00:02:07 | millions off of next up is the creative |
| 00:02:06 | 00:02:09 | now i can make a whole video about |
| 00:02:07 | 00:02:11 | creatives themselves and i actually have |
| 00:02:09 | 00:02:13 | in the past so we're not going to dig |
| 00:02:11 | 00:02:14 | too deep into this topic but even if you |
| 00:02:13 | 00:02:16 | have the best product in the world if |
| 00:02:14 | 00:02:19 | you have a bad creative the product is |
| 00:02:16 | 00:02:21 | not going to be able to sell at all a |
| 00:02:19 | 00:02:22 | great creative can actually save a |
| 00:02:21 | 00:02:24 | mediocre product but it doesn't |
| 00:02:22 | 00:02:26 | necessarily work the other way around |
| 00:02:24 | 00:02:28 | being able to create a high quality |
| 00:02:26 | 00:02:30 | video or photo ad for your product is |
| 00:02:28 | 00:02:32 | the number one skill that you need to be |
| 00:02:30 | 00:02:35 | a successful marketer on facebook or any |
| 00:02:32 | 00:02:36 | other platform lastly you need a good |
| 00:02:35 | 00:02:38 | offer that allows you to profitably |
| 00:02:36 | 00:02:40 | scale your product you can do all kinds |
| 00:02:38 | 00:02:42 | of stuff with offers like bundles |
| 00:02:40 | 00:02:44 | upsells subscription models but for the |
| 00:02:42 | 00:02:46 | most part i try to keep it as simple as |
| 00:02:44 | 00:02:47 | possible so it's easy for the customer |
| 00:02:46 | 00:02:49 | to understand and if you're able to |
| 00:02:47 | 00:02:50 | combine these three things you'll be |
| 00:02:49 | 00:02:52 | able to find success with facebook no |
| 00:02:50 | 00:02:55 | matter what strategy you're using this |
| 00:02:52 | 00:02:56 | brand is called the ocean project and |
| 00:02:55 | 00:02:58 | basically all they're doing is selling |
| 00:02:56 | 00:03:00 | simple jewelry but because they've |
| 00:02:58 | 00:03:01 | combined the big three they're able to |
| 00:03:00 | 00:03:03 | scale this product really high the |
| 00:03:01 | 00:03:05 | product is really simple it is this |
| 00:03:03 | 00:03:07 | turtle necklace but the big selling |
| 00:03:05 | 00:03:09 | point is that with every sale you can |
| 00:03:07 | 00:03:12 | track a turtle you can help save the |
| 00:03:09 | 00:03:14 | turtles and every dollar goes to funding |
| 00:03:12 | 00:03:15 | ocean cleanups so not only are they |
| 00:03:14 | 00:03:17 | buying the necklace but they're buying |
| 00:03:15 | 00:03:18 | the peace of mind that they're giving |
| 00:03:17 | 00:03:20 | back to the earth in regards to the |
| 00:03:18 | 00:03:21 | creative they've done a good job by |
| 00:03:20 | 00:03:23 | keeping it simple and straight to the |
| 00:03:21 | 00:03:25 | point they show the product they show |
| 00:03:23 | 00:03:27 | the benefits in the actual copy they |
| 00:03:25 | 00:03:29 | give a review from somebody that has |
| 00:03:27 | 00:03:31 | ordered they give the main features and |
| 00:03:29 | 00:03:33 | benefits of ordering from them money |
| 00:03:31 | 00:03:36 | back guarantee high reviews 50 000 |
| 00:03:33 | 00:03:38 | customers the perfect gift it is really |
| 00:03:36 | 00:03:40 | simple but it gets the job done and as |
| 00:03:38 | 00:03:42 | you can see it has a ton of engagement |
| 00:03:40 | 00:03:44 | people are really pleased with the |
| 00:03:42 | 00:03:46 | product let's see here they say i got |
| 00:03:44 | 00:03:49 | mine i love it you get the idea here my |
| 00:03:46 | 00:03:50 | son bought this as a gift for me people |
| 00:03:49 | 00:03:52 | really like this product |
| 00:03:50 | 00:03:54 | and lastly i think the best thing they |
| 00:03:52 | 00:03:56 | have going for them is their offer so |
| 00:03:54 | 00:03:59 | you see that they are selling just one |
| 00:03:56 | 00:04:01 | at a time but every single purchase |
| 00:03:59 | 00:04:03 | allows you to track a turtle so instead |
| 00:04:01 | 00:04:04 | of just saying hey guys we're gonna sell |
| 00:04:03 | 00:04:07 | you this necklace that you can wear |
| 00:04:04 | 00:04:08 | we're gonna sell you this necklace and |
| 00:04:07 | 00:04:11 | allow you to donate money with your |
| 00:04:08 | 00:04:13 | purchase and allow you to track a turtle |
| 00:04:11 | 00:04:17 | with your purchase so the value of |
| 00:04:13 | 00:04:19 | spending 25 has now gone up tremendously |
| 00:04:17 | 00:04:21 | making for a great offer let me say one |
| 00:04:19 | 00:04:23 | last thing about their offer so as you |
| 00:04:21 | 00:04:27 | can see they put it at 50 off and it's |
| 00:04:23 | 00:04:29 | 25 for one necklace conveniently they |
| 00:04:27 | 00:04:32 | put free shipping over 49 |
| 00:04:29 | 00:04:33 | so if you bought two necklaces you get |
| 00:04:32 | 00:04:35 | free shipping so what do you think the |
| 00:04:33 | 00:04:37 | average consumer is going to do with a |
| 00:04:35 | 00:04:39 | brand like this they can target these |
| 00:04:37 | 00:04:41 | simplest audiences and run a basic |
| 00:04:39 | 00:04:43 | strategy and beat everybody in their |
| 00:04:41 | 00:04:46 | market because they focused on what |
| 00:04:43 | 00:04:48 | truly matters the most so stop looking |
| 00:04:46 | 00:04:50 | for that secret strategy focus on |
| 00:04:48 | 00:04:53 | becoming a better marketer and finding a |
| 00:04:50 | 00:04:55 | great product that is how you're gonna |
| 00:04:53 | 00:04:57 | truly have success with facebook ads |
| 00:04:55 | 00:04:58 | let's move on to tip number two here's |
| 00:04:57 | 00:05:01 | the truth about facebook the person that |
| 00:04:58 | 00:05:03 | can spend the most will always win now |
| 00:05:01 | 00:05:05 | wait don't freak out just yet because |
| 00:05:03 | 00:05:07 | i'm not toking about the person that |
| 00:05:05 | 00:05:08 | has the most money or the highest budget |
| 00:05:07 | 00:05:10 | i'm toking about the person that can |
| 00:05:08 | 00:05:12 | profitably spend the most to get a |
| 00:05:10 | 00:05:16 | customer let me explain we have two |
| 00:05:12 | 00:05:17 | stores store a and store b store a buys |
| 00:05:16 | 00:05:19 | their product for five dollars and sells |
| 00:05:17 | 00:05:21 | it for twenty dollars which means they |
| 00:05:19 | 00:05:23 | can afford to spend fifteen dollars to |
| 00:05:21 | 00:05:25 | get a customer store b buys their |
| 00:05:23 | 00:05:27 | product for ten dollars and sells it for |
| 00:05:25 | 00:05:29 | forty dollars which means they can spend |
| 00:05:27 | 00:05:31 | thirty dollars to get a customer |
| 00:05:29 | 00:05:34 | considering that facebook is an auction |
| 00:05:31 | 00:05:36 | based platform if store a and store b |
| 00:05:34 | 00:05:39 | are running ads to the same audience |
| 00:05:36 | 00:05:40 | store b is going to win all day long |
| 00:05:39 | 00:05:43 | they're going to be able to consistently |
| 00:05:40 | 00:05:45 | outbid store a because they can afford |
| 00:05:43 | 00:05:48 | to spend more money per customer so what |
| 00:05:45 | 00:05:50 | can you do to be more like store b well |
| 00:05:48 | 00:05:52 | it's it's simple really first find |
| 00:05:50 | 00:05:54 | products with above a 25 profit margin |
| 00:05:52 | 00:05:56 | this is going to make advertising so |
| 00:05:54 | 00:05:57 | much easier let's say your profit margin |
| 00:05:56 | 00:05:58 | on your product is ten dollars that |
| 00:05:57 | 00:06:00 | means you're going to have to be |
| 00:05:58 | 00:06:02 | consistently getting customers for |
| 00:06:00 | 00:06:05 | around five dollars which is almost |
| 00:06:02 | 00:06:07 | impossible on facebook nowadays secondly |
| 00:06:05 | 00:06:09 | use upsells and bundles to massively |
| 00:06:07 | 00:06:11 | increase your average order value this |
| 00:06:09 | 00:06:12 | will make it so much easier to advertise |
| 00:06:11 | 00:06:14 | on facebook because you're going to make |
| 00:06:12 | 00:06:15 | more money per visitor that comes to |
| 00:06:14 | 00:06:17 | your site just find products that |
| 00:06:15 | 00:06:19 | complement the main one that you're |
| 00:06:17 | 00:06:21 | selling and use an app like one click |
| 00:06:19 | 00:06:23 | upsell to maximize your profits on each |
| 00:06:21 | 00:06:25 | sale and no this video is not sponsored |
| 00:06:23 | 00:06:27 | by them i actually use their app and |
| 00:06:25 | 00:06:29 | it's pretty good and lastly use email |
| 00:06:27 | 00:06:31 | and sms marketing to get your existing |
| 00:06:29 | 00:06:34 | customers to come back and buy again |
| 00:06:31 | 00:06:35 | this is called lifetime value after you |
| 00:06:34 | 00:06:37 | run a product for a long time this |
| 00:06:35 | 00:06:39 | becomes your most important metric to |
| 00:06:37 | 00:06:42 | focus on it's a lot more expensive to |
| 00:06:39 | 00:06:43 | acquire a new customer than to just take |
| 00:06:42 | 00:06:45 | care and sell more to the existing |
| 00:06:43 | 00:06:47 | customers you already have by focusing |
| 00:06:45 | 00:06:49 | on these things i've been able to out |
| 00:06:47 | 00:06:51 | scale all of my competition and keep my |
| 00:06:49 | 00:06:53 | product running longer than any of them |
| 00:06:51 | 00:06:56 | and the reason is simple it's because i |
| 00:06:53 | 00:06:57 | can spend more to get a customer as more |
| 00:06:56 | 00:06:59 | people jump onto facebook and instagram |
| 00:06:57 | 00:07:01 | ads they're only going to continue to |
| 00:06:59 | 00:07:03 | get more expensive so this is more |
| 00:07:01 | 00:07:05 | important than ever before third thing |
| 00:07:03 | 00:07:07 | that i learned is that facebook is |
| 00:07:05 | 00:07:09 | constantly changing and in 2021 we saw |
| 00:07:07 | 00:07:12 | the biggest change to facebook that |
| 00:07:09 | 00:07:14 | we've ever seen with ios 14. ios 14 |
| 00:07:12 | 00:07:16 | basically destroyed facebook's tracking |
| 00:07:14 | 00:07:19 | system which made it much harder for us |
| 00:07:16 | 00:07:20 | advertisers to scale our business and |
| 00:07:19 | 00:07:22 | right now making sure your ads are |
| 00:07:20 | 00:07:24 | tracking properly is crucial to your |
| 00:07:22 | 00:07:26 | success it doesn't matter if you're a |
| 00:07:24 | 00:07:28 | beginner still testing products or |
| 00:07:26 | 00:07:30 | running a brand making over six figures |
| 00:07:28 | 00:07:31 | a month you need to be tracking your ads |
| 00:07:30 | 00:07:33 | properly so there are many tools that |
| 00:07:31 | 00:07:35 | you could use to track your ads some are |
| 00:07:33 | 00:07:37 | extremely expensive some cost next to |
| 00:07:35 | 00:07:39 | nothing i'll share with you the one that |
| 00:07:37 | 00:07:40 | i use first hand and it barely costs you |
| 00:07:39 | 00:07:42 | any money so this app is called be |
| 00:07:40 | 00:07:44 | profit and i literally check it every |
| 00:07:42 | 00:07:46 | single day when i log into my shopify |
| 00:07:44 | 00:07:47 | store they give you a daily profit |
| 00:07:46 | 00:07:49 | calculator which essentially adds up |
| 00:07:47 | 00:07:51 | your cost of goods ad spend and other |
| 00:07:49 | 00:07:53 | expenses and then subtracts it from your |
| 00:07:51 | 00:07:55 | revenue to tell you exactly how much |
| 00:07:53 | 00:07:56 | money you made but the most important |
| 00:07:55 | 00:07:59 | thing that has helped me tremendously |
| 00:07:56 | 00:08:01 | with ios 14 is their utm attribution |
| 00:07:59 | 00:08:02 | once you set it up you'll be able to |
| 00:08:01 | 00:08:05 | clearly see exactly how much money |
| 00:08:02 | 00:08:07 | you're generating from each platform and |
| 00:08:05 | 00:08:09 | ad campaign with extremely accurate data |
| 00:08:07 | 00:08:10 | so if you want to check out be profit |
| 00:08:09 | 00:08:12 | i'll put a link to it in the description |
| 00:08:10 | 00:08:15 | down below so now let's tok about the |
| 00:08:12 | 00:08:17 | most important lesson i've learned so i |
| 00:08:15 | 00:08:21 | hate to say it but if you're not testing |
| 00:08:17 | 00:08:22 | you're dying this is by far the biggest |
| 00:08:21 | 00:08:24 | and most painful lesson that i've |
| 00:08:22 | 00:08:27 | learned along my journey in the |
| 00:08:24 | 00:08:29 | beginning testing is the most important |
| 00:08:27 | 00:08:30 | thing it's the only thing that will |
| 00:08:29 | 00:08:32 | allow you to find a winning product an |
| 00:08:30 | 00:08:34 | ad and finally make some money at the |
| 00:08:32 | 00:08:36 | start you have to test as many products |
| 00:08:34 | 00:08:37 | and ads as you can it's really one of |
| 00:08:36 | 00:08:39 | the only things that matters and the |
| 00:08:37 | 00:08:41 | reality is no matter how much money |
| 00:08:39 | 00:08:43 | you're making this doesn't change at all |
| 00:08:41 | 00:08:46 | you know when you're up and doing well |
| 00:08:43 | 00:08:48 | it can just be easy to kick back and let |
| 00:08:46 | 00:08:50 | your ads print money all day but i'm |
| 00:08:48 | 00:08:52 | telling you this is a critikal mistake |
| 00:08:50 | 00:08:54 | that i see so many people making and |
| 00:08:52 | 00:08:56 | i've been guilty of this as well at all |
| 00:08:54 | 00:08:58 | stages of your advertising journey you |
| 00:08:56 | 00:09:00 | have to remain diligent and keep testing |
| 00:08:58 | 00:09:03 | no matter what even if you're making 10 |
| 00:09:00 | 00:09:04 | to 20 000 a day you still need to |
| 00:09:03 | 00:09:06 | constantly be testing new ads so that |
| 00:09:04 | 00:09:08 | way you can prevent yourself from dying |
| 00:09:06 | 00:09:10 | out this is really the secret to |
| 00:09:08 | 00:09:12 | maintaining a product for a long period |
| 00:09:10 | 00:09:14 | of time i've been able to sell the same |
| 00:09:12 | 00:09:16 | two products now for almost two years |
| 00:09:14 | 00:09:18 | and the biggest reason for this is that |
| 00:09:16 | 00:09:19 | we're constantly testing new ads though |
| 00:09:18 | 00:09:21 | in the last two to three months we |
| 00:09:19 | 00:09:22 | haven't been testing as much and as a |
| 00:09:21 | 00:09:24 | result we've seen a decline in our |
| 00:09:22 | 00:09:26 | performance so there is a direct |
| 00:09:24 | 00:09:29 | correlation between those two things so |
| 00:09:26 | 00:09:30 | moral of the story you must keep testing |
| 00:09:29 | 00:09:32 | no matter what stage you're at |
| 00:09:30 | 00:09:34 | especially when things are going good |
| 00:09:32 | 00:09:36 | because that is when it is the most |
| 00:09:34 | 00:09:38 | important by the way trying to learn all |
| 00:09:36 | 00:09:39 | this on your own can be extremely |
| 00:09:38 | 00:09:42 | challenging you have to learn how to |
| 00:09:39 | 00:09:44 | find products create ads write copy |
| 00:09:42 | 00:09:46 | launch campaigns as a beginner learning |
| 00:09:44 | 00:09:47 | all these things can get really |
| 00:09:46 | 00:09:49 | overwhelming so if you're looking for a |
| 00:09:47 | 00:09:51 | personal mentorship throughout the |
| 00:09:49 | 00:09:53 | entire process i've partnered directly |
| 00:09:51 | 00:09:55 | with beyond six figures to provide the |
| 00:09:53 | 00:09:57 | best coaching program in the game we'll |
| 00:09:55 | 00:09:59 | be taking you through six months of |
| 00:09:57 | 00:10:01 | personal mentorship that'll take you all |
| 00:09:59 | 00:10:02 | the way from starting to scaling to |
| 00:10:01 | 00:10:04 | turning your business into a long-term |
| 00:10:02 | 00:10:05 | brand so if you're interested in that |
| 00:10:04 | 00:10:07 | there will be more information in the |
| 00:10:05 | 00:10:09 | link down below i hope you found this |
| 00:10:07 | 00:10:11 | video extremely valuable if you did |
| 00:10:09 | 00:10:13 | please drop a like and subscribe i'm |
| 00:10:11 | 00:10:15 | dropping new videos every single friday |
| 00:10:13 | 00:10:16 | that's all for now i wish you the best |
| 00:10:15 | 00:10:18 | of luck in your advertising journey i |
| 00:10:16 | 00:10:20 | hope you have a great day and i'll tok |
| 00:10:18 | 00:10:23 | to you very soon |
| 00:10:20 | 00:10:23 | peace |
| 00:10:24 | 00:10:28 | [Applause] |
