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I spent 200$ on Pinterest Ads Part 2 | Pinterest Ads Tutorial 2021

Published on: December 23 2022 by Oscar Schnell

- Pinterest Ads have become a popular choice for businesses to reach their target audience

- This article will focus on the author's experience spending $200 on Pinterest Ads

Heading 1: Setting up the Campaign

- Creating a Pinterest Ads account

- Choosing the objective for the campaign

- Setting a budget and bid strategy

- Selecting targeting options for the audience

Sub-heading: Targeting Options

- Choosing interests and keywords

- Selecting demographic and location targeting

- Exploring options for retargeting and lookalike audiences

Heading 2: Creating the Ad

- Designing the visual components of the ad

- Writing effective ad copy

- Choosing the right call-to-action for the campaign

Sub-heading: A/B Testing

- Testing different variations of the ad

- Analyzing the performance of each variation

- Adjusting the ad based on the results

Heading 3: Monitoring and Optimizing the Campaign

- Tracking the performance of the ad

- Analyzing metrics such as clicks, impressions, and conversions

- Making adjustments to the targeting and ad creative as needed

Sub-heading: Budget Management

- Keeping track of spending and ROI

- Adjusting the budget based on performance

- Deciding when to end the campaign

- Pinterest Ads can be a valuable tool for businesses to reach their target audience

- Proper planning, creative design, and constant optimization can lead to a successful campaign

- It's important to track and analyze metrics to make informed decisions about budget and targeting.

In this article, I will summarize the key takeaways from a call with a Pinterest representative regarding advertising on their platform. The previous video in this series tested out Pinterest ads with a $200 budget, but the results were not optimal. However, after the video, the Pinterest rep reached out to offer insights and knowledge about advertising on their platform.

The main focus of the call was on e-commerce and dropshipping. The rep emphasized that Pinterest can be a good platform for conversions and shopping campaigns. However, it is important to keep in mind that the majority of Pinterest users are female, so it is essential to create ads that appeal to both genders or are female-specific.

In terms of creatives, it is recommended to use more than three creatives and to avoid plain product images with white backgrounds. Video creatives can be used, but images tend to have a higher click-through rate and are less expensive.

Keyword targeting is essential, and it is recommended to use at least 100 to 200 keywords per campaign. Start with level one interests and only later test lower levels. It is also important to let the ads run for at least one day to start running properly and to spend at least $1,000 to $2,000 for optimal results.

Overall, Pinterest can be a valuable advertising platform, especially for e-commerce and dropshipping, but it is essential to keep in mind the majority of users are female and to create ads that appeal to both genders.

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