I Tried Dropshipping For One Week! (From Scratch)
Published on: November 26 2022 by Jordan Welch
I Tried Dropshipping For One Week! (From Scratch)
Table of Contents
I Tried Dropshipping For One Week! (From Scratch)
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | over the last three years i've made |
| 00:00:01 | 00:00:05 | millions in sales from dropshipping |
| 00:00:03 | 00:00:06 | products on shopify but what would |
| 00:00:05 | 00:00:09 | happen if i had to start all over again |
| 00:00:06 | 00:00:12 | with just 250 and try to build a |
| 00:00:09 | 00:00:14 | profitable store from scratch in just a |
| 00:00:12 | 00:00:15 | couple of days well |
| 00:00:14 | 00:00:17 | it's time to find out |
| 00:00:15 | 00:00:20 | the rules of this challenge are simple i |
| 00:00:17 | 00:00:22 | have four days to turn 250 into a |
| 00:00:20 | 00:00:24 | profitable shopify store i have to start |
| 00:00:22 | 00:00:26 | this from scratch i can't use any of the |
| 00:00:24 | 00:00:28 | products or stores that i've used in the |
| 00:00:26 | 00:00:29 | past if the store fails and is not |
| 00:00:28 | 00:00:31 | profitable i'm going to be giving away |
| 00:00:29 | 00:00:33 | 500 to somebody watching this video but |
| 00:00:31 | 00:00:35 | if the store is profitable i'm gonna |
| 00:00:33 | 00:00:37 | give the store away to one of my |
| 00:00:35 | 00:00:40 | subscribers to help you kickstart your |
| 00:00:37 | 00:00:45 | ecommerce journey in 2022. but first i |
| 00:00:40 | 00:00:45 | need a product so let's go find one |
| 00:00:56 | 00:01:00 | i think i found the perfect product the |
| 00:00:57 | 00:01:02 | product is this custom photo necklace |
| 00:01:00 | 00:01:04 | and honestly i think this product is |
| 00:01:02 | 00:01:06 | gonna go crazy here's why we're on the |
| 00:01:04 | 00:01:08 | holiday season right now and most people |
| 00:01:06 | 00:01:10 | are mainly shopping for gifts for their |
| 00:01:08 | 00:01:12 | friends and family and this product is a |
| 00:01:10 | 00:01:14 | perfect gift and the supplier looks to |
| 00:01:12 | 00:01:16 | be really good they have a lot of |
| 00:01:14 | 00:01:18 | positive feedback the product quality |
| 00:01:16 | 00:01:20 | itself looks really nice lastly the |
| 00:01:18 | 00:01:22 | product has already been validated you |
| 00:01:20 | 00:01:24 | can see this store has launched the |
| 00:01:22 | 00:01:26 | product with the most simple basic |
| 00:01:24 | 00:01:28 | advertisement and run up a ton of likes |
| 00:01:26 | 00:01:30 | comments and shares which usually |
| 00:01:28 | 00:01:31 | translates to sales and the most |
| 00:01:30 | 00:01:33 | important thing that i look for with any |
| 00:01:31 | 00:01:36 | product that i'm considering to sell is |
| 00:01:33 | 00:01:37 | room for improvement now this simple ad |
| 00:01:36 | 00:01:40 | worked for them but i know for a fact we |
| 00:01:37 | 00:01:42 | can do something better this ad copy is |
| 00:01:40 | 00:01:45 | not the greatest the photo is literally |
| 00:01:42 | 00:01:48 | the default photo from aliexpress and |
| 00:01:45 | 00:01:49 | their website itself works but it's not |
| 00:01:48 | 00:01:51 | the best i've ever seen so we have a |
| 00:01:49 | 00:01:53 | great product with a trustworthy |
| 00:01:51 | 00:01:55 | supplier that's already been validated |
| 00:01:53 | 00:01:57 | and has room for improvement |
| 00:01:55 | 00:01:58 | it's time to put the work in after about |
| 00:01:57 | 00:02:00 | 30 minutes of trying to come up with a |
| 00:01:58 | 00:02:02 | name i think i've got a good one the |
| 00:02:00 | 00:02:05 | name that we're gonna roll with is |
| 00:02:02 | 00:02:06 | eternalized |
| 00:02:05 | 00:02:08 | shout out to ubereats for getting me |
| 00:02:06 | 00:02:10 | through this late night sesh but i think |
| 00:02:08 | 00:02:12 | this name perfectly represents the brand |
| 00:02:10 | 00:02:14 | you're taking a family member or a |
| 00:02:12 | 00:02:16 | memory and eternalizing it so the game |
| 00:02:14 | 00:02:19 | plan is to build a store that's all |
| 00:02:16 | 00:02:21 | around custom memorabilia based products |
| 00:02:19 | 00:02:23 | to eternalize your loved ones let's see |
| 00:02:21 | 00:02:25 | what i come up with but first i gotta |
| 00:02:23 | 00:02:29 | eat this food |
| 00:02:25 | 00:02:32 | so right now it is about one in the |
| 00:02:29 | 00:02:34 | morning and your boy is feeling it so |
| 00:02:32 | 00:02:36 | tomorrow the goal is to go through and |
| 00:02:34 | 00:02:39 | optimize everything set up my product |
| 00:02:36 | 00:02:41 | page and launch my first ads i would |
| 00:02:39 | 00:02:44 | love to do all this tonight but i'm |
| 00:02:41 | 00:02:44 | tired and i'm ready to clock out |
| 00:02:44 | 00:02:49 | it's time i've spent all day working on |
| 00:02:47 | 00:02:51 | this store perfecting each and every |
| 00:02:49 | 00:02:53 | little thing and i finally feel like |
| 00:02:51 | 00:02:55 | it's ready to go so let's take a look i |
| 00:02:53 | 00:02:57 | finished up the homepage last night so |
| 00:02:55 | 00:02:58 | it didn't really need that much work i |
| 00:02:57 | 00:03:00 | pretty much spent the majority of my |
| 00:02:58 | 00:03:02 | time today working on this product page |
| 00:03:00 | 00:03:04 | and making sure the whole custom photo |
| 00:03:02 | 00:03:06 | functionality thing was working as you |
| 00:03:04 | 00:03:08 | can see i took the time to find the best |
| 00:03:06 | 00:03:10 | quality images and even photoshop our |
| 00:03:08 | 00:03:12 | logo into some of them this just |
| 00:03:10 | 00:03:14 | increases the perceived value and makes |
| 00:03:12 | 00:03:16 | your website look much more trustworthy |
| 00:03:14 | 00:03:18 | i kept the photos really simple just |
| 00:03:16 | 00:03:20 | mainly trying to show the level of |
| 00:03:18 | 00:03:22 | detail that these necklaces actually |
| 00:03:20 | 00:03:25 | have for the title i kept it as basic as |
| 00:03:22 | 00:03:27 | possible and then i used an app to set |
| 00:03:25 | 00:03:29 | up these custom variants so people can |
| 00:03:27 | 00:03:31 | upload their own photos and put a name |
| 00:03:29 | 00:03:32 | for the necklace the product is |
| 00:03:31 | 00:03:34 | self-explanatory so we didn't need some |
| 00:03:32 | 00:03:36 | super long description i just wanted to |
| 00:03:34 | 00:03:38 | keep it straight and to the point so i |
| 00:03:36 | 00:03:40 | went for the angle of keep your loved |
| 00:03:38 | 00:03:42 | ones close to your heart i put a picture |
| 00:03:40 | 00:03:44 | here showing the before and after and |
| 00:03:42 | 00:03:47 | then i toked about what we offer the |
| 00:03:44 | 00:03:49 | benefits of ordering from us and every |
| 00:03:47 | 00:03:51 | order comes with a gift box but i |
| 00:03:49 | 00:03:53 | decided to frame it as a free gift box |
| 00:03:51 | 00:03:55 | just to increase the value in the eyes |
| 00:03:53 | 00:03:57 | of the customer i put some basic order |
| 00:03:55 | 00:04:00 | instructions and then i added some |
| 00:03:57 | 00:04:02 | reviews from aliexpress directly onto |
| 00:04:00 | 00:04:04 | the website and obviously i had to spend |
| 00:04:02 | 00:04:06 | like an hour today setting up all these |
| 00:04:04 | 00:04:10 | pages so we have a contact us page an |
| 00:04:06 | 00:04:12 | faq page track your order page |
| 00:04:10 | 00:04:14 | everything that you need to legally run |
| 00:04:12 | 00:04:15 | your business it's all good to go for |
| 00:04:14 | 00:04:16 | every app that i used on this store i |
| 00:04:15 | 00:04:18 | tried to make sure they all had a free |
| 00:04:16 | 00:04:20 | trial so the only thing i've spent money |
| 00:04:18 | 00:04:24 | on so far is the domain and it cost me |
| 00:04:20 | 00:04:26 | 25 so now i only have a 225 budget to |
| 00:04:24 | 00:04:27 | work with for the ads but i think we can |
| 00:04:26 | 00:04:29 | do something with that so now i'm gonna |
| 00:04:27 | 00:04:30 | go through and set up some facebook ads |
| 00:04:29 | 00:04:31 | and i'll show you the finished product |
| 00:04:30 | 00:04:33 | when it's all done the ads are |
| 00:04:31 | 00:04:35 | officially live so let's take a look so |
| 00:04:33 | 00:04:37 | i went with a very simple structure of |
| 00:04:35 | 00:04:38 | just running one campaign with a hundred |
| 00:04:37 | 00:04:40 | dollar daily budget inside of this |
| 00:04:38 | 00:04:42 | campaign i have five different ad sets |
| 00:04:40 | 00:04:44 | targeting a couple different angles and |
| 00:04:42 | 00:04:45 | i'm only targeting the us right now |
| 00:04:44 | 00:04:47 | because that's where the majority of |
| 00:04:45 | 00:04:48 | christmas shopping happens for the ad |
| 00:04:47 | 00:04:50 | creative i put three different |
| 00:04:48 | 00:04:52 | variations the only thing that's |
| 00:04:50 | 00:04:53 | different between these three ads is the |
| 00:04:52 | 00:04:55 | actual photos so you can see in the |
| 00:04:53 | 00:04:57 | first one we have a middle aged kid and |
| 00:04:55 | 00:05:00 | the second one we have grandma right |
| 00:04:57 | 00:05:01 | here and in the third one we have the |
| 00:05:00 | 00:05:04 | original photo that worked well for the |
| 00:05:01 | 00:05:05 | competitor so the goal of this campaign |
| 00:05:04 | 00:05:07 | is to see which audience and which |
| 00:05:05 | 00:05:09 | creative people like the most hopefully |
| 00:05:07 | 00:05:11 | get some sales and then we can cut off |
| 00:05:09 | 00:05:13 | the ones that aren't performing and put |
| 00:05:11 | 00:05:15 | the rest of our budget into the top |
| 00:05:13 | 00:05:17 | performing audience and create it and if |
| 00:05:15 | 00:05:19 | none of this ends up working i'm gonna |
| 00:05:17 | 00:05:21 | have to make a huge pivot but for now |
| 00:05:19 | 00:05:24 | let's let's spend some money and see the |
| 00:05:21 | 00:05:24 | results |
| 00:05:25 | 00:05:28 | i folded a folder that folded i folded i |
| 00:05:27 | 00:05:30 | folded unfolded |
| 00:05:28 | 00:05:31 | i'm down bad |
| 00:05:30 | 00:05:32 | it's been a couple hours since the ad |
| 00:05:31 | 00:05:34 | started spending and i've pretty much |
| 00:05:32 | 00:05:36 | been checking it non-stop and the |
| 00:05:34 | 00:05:39 | results are not that good i've had about |
| 00:05:36 | 00:05:41 | 51 visitors come to the website with no |
| 00:05:39 | 00:05:43 | add to carts and no sales whatsoever |
| 00:05:41 | 00:05:44 | cost per click on facebook was way too |
| 00:05:43 | 00:05:46 | high as well so i think i need to go |
| 00:05:44 | 00:05:48 | back to the drawing board but for now i |
| 00:05:46 | 00:05:50 | just decided to come outside enjoy some |
| 00:05:48 | 00:05:52 | of the miami vibes and get back to it |
| 00:05:50 | 00:05:53 | tonight it's like no matter how long |
| 00:05:52 | 00:05:54 | i've been doing this or how many |
| 00:05:53 | 00:05:56 | projects i've started starting something |
| 00:05:54 | 00:05:58 | new is always a super big challenge and |
| 00:05:56 | 00:05:59 | extremely stressful so if you're |
| 00:05:58 | 00:06:00 | starting a new business and you're going |
| 00:05:59 | 00:06:02 | through that just know that it's totally |
| 00:06:00 | 00:06:04 | normal and part of the process we got |
| 00:06:02 | 00:06:04 | this |
| 00:06:05 | 00:06:09 | it's another late night right now it's |
| 00:06:07 | 00:06:11 | about 1am on the second day let me show |
| 00:06:09 | 00:06:12 | you where i'm at yesterday in total i |
| 00:06:11 | 00:06:14 | spent 37 |
| 00:06:12 | 00:06:17 | on facebook ads i decided to trim the |
| 00:06:14 | 00:06:19 | budget down from 100 to 50 because none |
| 00:06:17 | 00:06:21 | of these ad sets were really performing |
| 00:06:19 | 00:06:24 | that well as you can see the cpms are |
| 00:06:21 | 00:06:26 | relatively high and the cost per link |
| 00:06:24 | 00:06:27 | clicks were pretty insane i killed the |
| 00:06:26 | 00:06:29 | two worst performing ad sets and now |
| 00:06:27 | 00:06:31 | have these three left honestly i don't |
| 00:06:29 | 00:06:33 | feel that optimistik about this campaign |
| 00:06:31 | 00:06:34 | anymore because i realized i made a few |
| 00:06:33 | 00:06:37 | crucial mistakes the first mistake was |
| 00:06:34 | 00:06:39 | only targeting the us this made sense |
| 00:06:37 | 00:06:41 | when i said it earlier but every brand |
| 00:06:39 | 00:06:43 | is spending as much money as they can on |
| 00:06:41 | 00:06:44 | this market so it's super expensive to |
| 00:06:43 | 00:06:46 | advertise here i think the second |
| 00:06:44 | 00:06:48 | mistake i made is putting too many |
| 00:06:46 | 00:06:50 | different ads inside of each ad set this |
| 00:06:48 | 00:06:52 | is something that i always do but i'm |
| 00:06:50 | 00:06:54 | not used to being on such a tight budget |
| 00:06:52 | 00:06:56 | so what's happening is that it's not |
| 00:06:54 | 00:06:58 | able to really spend as much as i need |
| 00:06:56 | 00:07:00 | on each of these to get a fair test and |
| 00:06:58 | 00:07:02 | the last mistake that i think i made is |
| 00:07:00 | 00:07:04 | doing photo ads now i notiked the top |
| 00:07:02 | 00:07:05 | competitor was running a photo out so |
| 00:07:04 | 00:07:07 | that's what made me want to use that but |
| 00:07:05 | 00:07:09 | pretty much the majority of all my |
| 00:07:07 | 00:07:11 | success with shopify has come from video |
| 00:07:09 | 00:07:13 | ads thankfully this product was uploaded |
| 00:07:11 | 00:07:15 | to my software viral vault about a month |
| 00:07:13 | 00:07:17 | ago and there was a ready to go video ad |
| 00:07:15 | 00:07:18 | already inside of there so i set up this |
| 00:07:17 | 00:07:20 | campaign to fix these problems as you |
| 00:07:18 | 00:07:22 | can see i shifted from targeting the us |
| 00:07:20 | 00:07:25 | to targeting the big four countries i |
| 00:07:22 | 00:07:27 | only put one ad in each ad set and i |
| 00:07:25 | 00:07:29 | changed it to this video ad right here |
| 00:07:27 | 00:07:31 | tomorrow is pretty much the last day of |
| 00:07:29 | 00:07:34 | the challenge so i'm really hoping that |
| 00:07:31 | 00:07:34 | this works but for now |
| 00:07:37 | 00:07:42 | so i'm sitting here having my morning |
| 00:07:38 | 00:07:45 | coffee and we just got the first sale |
| 00:07:42 | 00:07:46 | let's go i was really starting to get |
| 00:07:45 | 00:07:48 | discouraged that nobody was gonna buy |
| 00:07:46 | 00:07:50 | this at all but that feeling of getting |
| 00:07:48 | 00:07:52 | the first sale just gave me so much |
| 00:07:50 | 00:07:54 | optimism i'm gonna work on ads a little |
| 00:07:52 | 00:07:56 | bit more hit the gym and see what we can |
| 00:07:54 | 00:07:58 | do today right now it's about 10 p.m and |
| 00:07:56 | 00:08:01 | my luck has turned around so far on the |
| 00:07:58 | 00:08:02 | day the store has generated 209 dollars |
| 00:08:01 | 00:08:04 | in sales this only came from three |
| 00:08:02 | 00:08:06 | orders one of them was huge they ordered |
| 00:08:04 | 00:08:08 | three necklaces and the other two were |
| 00:08:06 | 00:08:09 | just individual orders since it's the |
| 00:08:08 | 00:08:11 | last night of this challenge i'm gonna |
| 00:08:09 | 00:08:13 | go ahead and kill the worst forming ad |
| 00:08:11 | 00:08:15 | sets let the best ones keep running and |
| 00:08:13 | 00:08:18 | tomorrow morning i'll update you with |
| 00:08:15 | 00:08:20 | the final results of this challenge |
| 00:08:18 | 00:08:22 | so after a long night of partying |
| 00:08:20 | 00:08:23 | literally zero hours of sleep i'm here |
| 00:08:22 | 00:08:24 | to share the final results of the |
| 00:08:23 | 00:08:26 | challenge with you i started this |
| 00:08:24 | 00:08:28 | challenge with a budget of 250 and on |
| 00:08:26 | 00:08:29 | the first day i didn't spend any money |
| 00:08:28 | 00:08:31 | and i didn't make any sales so the |
| 00:08:29 | 00:08:33 | profit for day one is zero dollars on |
| 00:08:31 | 00:08:35 | day two i officially launched the |
| 00:08:33 | 00:08:36 | website so i bought the domain which |
| 00:08:35 | 00:08:39 | cost me twenty five dollars and i spent |
| 00:08:36 | 00:08:41 | thirty seven dollars in ads to generate |
| 00:08:39 | 00:08:44 | zero sales leaving the profit for day |
| 00:08:41 | 00:08:46 | number two at negative 62 on day three |
| 00:08:44 | 00:08:48 | things started to turn around a little |
| 00:08:46 | 00:08:52 | bit i spent 155 dollars in ads to |
| 00:08:48 | 00:08:54 | generate 209 in sales but after all the |
| 00:08:52 | 00:08:56 | fulfillment cost of fifty two dollars i |
| 00:08:54 | 00:08:58 | was left with a grand total of two |
| 00:08:56 | 00:08:59 | dollars in profit and for today which is |
| 00:08:58 | 00:09:02 | the last day of the challenge so far i |
| 00:08:59 | 00:09:04 | spent fifty dollars in ads to generate |
| 00:09:02 | 00:09:07 | eighty dollars in sales but after the 24 |
| 00:09:04 | 00:09:09 | fulfillment cost i was left with a six |
| 00:09:07 | 00:09:10 | dollar profit which leaves the grand |
| 00:09:09 | 00:09:13 | total for this entire challenge at |
| 00:09:10 | 00:09:14 | negative 54 in profit so what's the |
| 00:09:13 | 00:09:16 | lesson here even though i've been doing |
| 00:09:14 | 00:09:18 | this for years and sold millions of |
| 00:09:16 | 00:09:20 | dollars worth of products it still takes |
| 00:09:18 | 00:09:22 | time to build a profitable business i am |
| 00:09:20 | 00:09:23 | extremely confident that if i kept |
| 00:09:22 | 00:09:25 | working on this store i could really |
| 00:09:23 | 00:09:27 | turn into a profitable long-term |
| 00:09:25 | 00:09:29 | business but it's almost impossible to |
| 00:09:27 | 00:09:30 | do that overnight i think there's way |
| 00:09:29 | 00:09:32 | too many videos on youtube that set an |
| 00:09:30 | 00:09:34 | unrealistik expectation for what it |
| 00:09:32 | 00:09:35 | really takes to build a proper business |
| 00:09:34 | 00:09:37 | so if you're working on building your |
| 00:09:35 | 00:09:39 | own business right now trust the process |
| 00:09:37 | 00:09:41 | have patience and just know that your |
| 00:09:39 | 00:09:43 | time will come don't worry about how |
| 00:09:41 | 00:09:44 | successful everybody else is and how |
| 00:09:43 | 00:09:47 | fast they're doing it because a lot of |
| 00:09:44 | 00:09:49 | times it's bs and rules are rules i lost |
| 00:09:47 | 00:09:51 | the challenge so i'm gonna give 500 on |
| 00:09:49 | 00:09:52 | paypal away to somebody who drops a |
| 00:09:51 | 00:09:54 | comment down below and the giveaway |
| 00:09:52 | 00:09:56 | winner from my last video is going to be |
| 00:09:54 | 00:09:58 | freddy sanchez go ahead and shoot me a |
| 00:09:56 | 00:10:00 | dm and i'll make sure to get you your |
| 00:09:58 | 00:10:02 | 100 on paypal man what a crazy week this |
| 00:10:00 | 00:10:04 | has been i built an unprofitable |
| 00:10:02 | 00:10:06 | business i sent somebody 500 and i'm |
| 00:10:04 | 00:10:11 | about to dish out another hundred |
| 00:10:06 | 00:10:11 | pray for me y'all thanks for watching |
