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increase shopify sales

Published on: January 14 2023 by pipiads

Top 5 BEST Shopify Apps to Increase Sales in 2022 | Shopify Tutorial

(gentle electronica music) - Yo, what is going on? everybody, It's your man, Mohamed Camara, and welcome back to the channel. You already know what time it is. man, In this video I got a interesting one for you all, man, you all requested it, so you know I'm gonna deliver. I got you. I'm gonna give you my top five favorite Shopify apps to use on your store. If you haven't seen the last video, go ahead and check that out. it's a must see. it's toking about copyrighting, something that I haven't seen a lot of people tok about. I'll link that up up here for you guys, if you haven't checked that out already: absolute banger. In this video, like I said, we're gonna cover my top five favorite Shopify apps, And these are either gonna help you optimize your store or it's gonna help you just increase your conversion rates, 'cause that's what it's all about. When we're toking about websites, we're toking about conversion rate. That's like the holy grail of metrics. when you're toking about just building out your store, There's a very big difference between a website that actually looks good and a website that's actually built to convert visitors into customers. So I'm gonna list out my top five favorite apps, going from least favorite to my most favorite and if you stik around towards the end, I'll definitely hook you up with a bonus as well. all right, All I ask is that you hit the like button on this video before we get into it, because you already know I'm gonna hook you all up with some value, man, come on. Okay for app number five. we're gonna start with Lucky Orange. You guys heard me tok about this app a lot on this channel, and Lucky Orange- if you haven't heard about it already, it is a perfect app to spy on your customers. I know it sounds creepy and it sounds weird, but if you think about it, your website is your digital real estate. it is your property. It's kind of like installing cameras on your building, on your rental home or your property, whatever the case may be. It's just you're doing it digitally. So Lucky Orange is the cameras, it's your security camera. And here's a look at the app in the Shopify app store right here. The great thing about the Lucky Orange app is that you can record your visitors' user sessions so you can record, basically get like a screen recording of all their behaviors, see exactly what pages they visited. you can see what buttons they clicked on. they have this cool thing: it'll create heat maps so you can actually see where did they click on their mobile device, for example, What directions their mouse was going in, So it's a very versatile app. this is a perfect app for those who are getting visitors into your store but you're not able to get actual customers. maybe you're getting a lot of abandoned carts and you don't know why. This is a perfect app 'cause you can basically, after a whole day of just driving traffic- especially when you're first starting your advertising for any new product or anything like that in the testing phase- while your ads are warming up. I advise all my students to go ahead and use the Lucky Orange app and you'll basically be able to just sit there and watch video after video of every customer that came into your store And you'll find a trend: The people who spend the longest amount of time on your store- or maybe over 30 seconds- they end up adding to cart. The people who end up spending more than a minute and a half- are the ones that actually purchase, and you'll find this trend of seeing which pages people actually bounced off of, meaning which pages people visited, and they end up having a high bounce rate and exiting out of your website and going back to social media, There might be something on that part of your website where you can actually optimize it and get people to stay a little bit longer, because if you could get them to stay above that threshold now it's gonna lead to add to cart and people making more deeper in the funnel type of actions on your website. So highly recommend this app. it is free. you get the first 500 page views for free. After that it's about like $10 a month. but I wouldn't recommend keeping it on your store. it's kind of just using it through the optimization stage and through the beginning parts of you testing out your website, you trying to optimize, see what things you wanna optimize. It'll allow you to see exactly what your customers are seeing and it's so, so helpful because you can test things out and you can go and build out the most beautiful website. but if it's not getting people to continue down into the add to cart phase, into the initiate checkout phase, then it really doesn't matter, right? So this is really gonna help you kind of visualize everything and just make sense of it, all of what your customers' journey actually looks like. Definitely check that out. Lucky Orange App number four is Feraai. This app is very versatile. it's a beasty app because it has so many things inside of it. Basically, this one app will have about, I think, 20 plus different widgets that you can add to your store. Now keep in mind I don't recommend adding tons of apps onto your store, because all that's gonna do is slow down your website, because the way that the apps actually install into your store is it adds some sort of code and layers of code into your website theme, and the more code that you put on your theme, the more it slows it down as far as load time and web speed and things like that. So if you use this app, don't just go and add all types of crazy widgets. Let me go over some of the widgets that you can use. So if I go and add this new widget right here, what we could see is it'll give us a list of things. so we have widgets to increase our average order value. So there's a free shipping bar, buy one, get one free pop up, upsell in the cart. so a bunch of things here and it can kind of be overwhelming. but I recommend only doing about two to three widgets max on your website because you don't wanna overload your theme with so much code. Okay, right here, increasing urgency, you could do a timer in cart slash checkout- This is one that I really like- and a get it by timer- Basically let the customers know when they can expect their orders. that's gonna be one of the biggest objections. so if you can overcome that and just put it on the product page, you'll see more add to carts and more conversions there. This app, like I said, it's beasty and it's a little bit too much. you can have a lot of fun, but I'm telling you, if you decide to use this, I recommend to just limit yourself to two to three widgets max. you don't wanna do too much. You have a bunch of things here to increase social proof, for example, increasing trust, decreasing cart abandonment, Okay. so the two widgets that I use out of this app is actually the get it by timer and I use the logo showcase banner. This is a basically as seen on CBS. it says, like as seen on Fox, CNN, that kind of social proof bar that you could put on the bottom of your site. You can add that there. You could do a get it by timer as well. basically, like I said, letting people know when they can expect their orders And it'll actually give you stats and you can see the stats here: 7,000 people seen this actual widget in the past month, so it's active, it's doing its thing and it'll actually let you know, okay, how much revenue it's actually responsible for. So they do a good job making sure that it's showing you the ROI that you're getting off of the app. So definitely check out Feraai. it's like 20 plus different apps in one And the hard part is not using all the apps. App number three we're gonna keep counting down here. app number three is a very simple one, but so, so effective. This app right here is called the Stiky Add to Cart. just type it in here: Stiky Add to Cart. I'll show you the exact one And basically the way it works is when you have a long form sales page and you got.

How To Get Your First 100 Sales On Shopify In 2023

so here's the deal. as a new Shopify store owner, it can be extremely easy to focus on things that ultimately don't have a major impact on your sales. you have probably spent hours picking out the right theme, fonts and colors, and I get it. you want your store to be perfect. but what if I told you none of these things really matter? they ain't complain with me? well, not until you actually get your Shopify store in the eyes of enough people. you see, the number one thing you need to focus on when you are first starting out is traffic and exposing your Shopify store to as many people as you possibly can. only then, with hard data, will you know if your Shopify store resonates with your target audience or not. so in this video, I'm going to give you the best marketing strategies you need to use and focus on over these next 30 days to help you get your first hundred sales now, before you can even think about starting your marketing tactiks, you want to make sure you can accurately track the performance of your Shopify store, so the very first application that you want to connect to your Shopify store is Google analytiks. this allows you just to get a complete overview on how people are interacting with your store. now, I don't have any tutorials on Google analytiks on my channel, but there are plenty of good videos out there on YouTube that can walk you through how to set everything up step by step step. trust me, the more information you can get on your website visitors and how they are interacting with your Shopify store, the better you can serve your customers, which will help you get way more sales. now, the very first marketing strategy I recommend you implementing is using your existing Network, so a great place to start is just reaching out to your friends and family. you might be surprised how many people are willing to support your Shopify store just by telling them that they exist in the first place. so, for all my introverts out there, being shy will definitely keep you broke, okay, so get comfortable being uncomfortable. I guarantee you that your courage will be worth it. from there, you want to promote your Shopify store on various social media platforms. now, one of the best social media platforms you want to be using right now is tiktok, and I created a whole video on how to promote your Shopify. so, on tiktok, that I definitely recommend that you check out. however, when you are creating your content, you always want to have your ideal customer in mind. ask yourself: what are your customers pain points? from there, you want to think about how you can showcase your products, solving these problems in a fun and entertaining way. also, you always want to show the benefits of the product and not describe the features of it. for example, let's just say you sell a skincare product geared towards young adults. as a person that has always struggled with acne, I could care less about what peroxides and acids you use in your product as long as my face is clear. so showcasing before and after videos and sharing customer testimonials would be far more impactful than just describing what ingredients are in your skin care product. now you also want to remember to use a strong call to action to get them to check out your store, so offering some type of discount can be really powerful as well. another free traffic source that you want to use is online communities, so Reddit and Facebook groups can be a gold mine when used properly. now I'm telling you: do not go going through these groups and spam the link to your Shopify store, because it is not going to work. if anything, this is going to be the fastest way to get kicked out of these groups. what you want to do is build real and genuine relationships with your fellow community members and plug your Shopify store only when it makes sense and you are generally providing value for them. moving forward, the next marketing strategy you want to use is code Outreach. remember when I said: get comfortable being uncomfortable? well, this definitely applies with this marketing strategy as well. when it comes to code Outreach, there is a lot of nuances to it. honestly, though, it can be the best way to build your brand credibility and generate massive amount of sales at the same exact time. so the first group of people that you want to reach out to are bloggers and Publications in your Niche. now, there are multiple ways to approach this, but here are a few ways to think about. first thing you can do is ask for a product reviews. so give your product to a blogger for free in exchange for a review. the second thing you can do is write and submit a guest post. this is just where you share your expertise about your niece and use your author bio to subscribe and link to your Shopify store. lastly, you can pitch your brand story. so if you have an interesting and compelling Brand Story of either how you became an entrepreneur or you just have a super unique product that you think could get you know a bloggers and Publications attention. so when picking bloggers and Publications to reach out, to start with those that have a smaller audience size first. now most blog sites have some type of form you can fill out, or submission request form you can fill out as well. also, you could try to look for editors on LinkedIn and try to build your Rapport that way. the second group of people that you want to reach out to are influencers. now you may be thinking you need to be some super big brand to work with influencers, but that simply isn't the case. but plus, I have found that working with smaller influencer anyway typically have a higher return on investment and don't cost nearly as much as you may think. now, when it comes to reaching out to influencers, you can DM them or email them directly, or you can use some type of Creator Marketplace. if you want a full list of marketplaces to check out, I will provide a link in the description down below. when reaching out to influencers, you always want to request a Media Kit, which should contain their rates and their current demographics and how well their content performs. this is super important information to have, just to make sure you're investing your money with the right influencer. the third strategy you want to implement is paid advertising. now, this strategy isn't beginner friendly at all, and I recommend mastering using the other strategies first before you ever think about running paid ads. however, if you really want fast results and you're willing to spend money to get them, paid advertising is the best way to go hands down. in my opinion, the best advertising platform to start off with is either Facebook ads or tik-tok ads, and I have tutorials on how to get started with both on this channel. now I will say: if you have a budget that is below 20 a day, I recommend using Facebook ads first, since tiktok ads have a budget limit of at least 20 a day to run ads on their platform. when it comes to paid advertising, though, the most important aspect of your advertising campaign is the creative itself, so I recommend testing your creatives organically first before you ever run them as ads. the creators that perform the best for organically IE get the most likes, shares and comments. turn those into ads, and the ones that don't perform well, well, be happy, you didn't waste money testing them. also, before you run your first campaign, make sure you have your Facebook and tiktok pixel installed. this just allows Facebook and tiktok to properly track user behavior on their website and better Target consumers on Facebook and tiktok that will be more likely to purchase from your Shopify store. I have personally managed millions of dollars worth of Facebook ads been, and it still amazes me how precise machine learning can be once you have your ads really dialed in. okay, so at this point a month or so has passed and hopefully you have been able to try most, if not all, of these marketing strategies and you now see a big jump in your website visitors and hopefully you're closer to your first 100 sales. now I hate to be t.


How To 4X Your Shopify Conversion Rate in 2023

so what you're about to learn is not just the framework for Shopify conversion rates that has generated hundreds of millions of dollars on Shopify, but has generated billions of dollars on shopbot. it's more than just a four-phase step process that shows you how to add an extra six figure, seven figures or more with your shop by store. instead, these are the tikniques that will disrupt your Market, turn your shop by store into a cash converting machine and only make your competition envy, and today I'm going to show you how to take full advantage of that. so let's get started. so now we're going to be covering the Shopify conversion rate optimization course. the first thing we want to focus on is simplifying the user experience. it only takes .05 seconds for a customer to form a first impression of your website. that is less than a second and less than a point one second- in fact, that's 50 milliseconds only for somebody to decide whether or not they like your website, trust it, feel that they want to shop on it or not. so you have to be able to capture their attention quite immediately in order for them to be able to be willing to click on other links on your site to actually purchase, and 86 of all website visitors want to see information about your products on the home page. lots of you don't even list your product to be purchased on your home page and it's not very visual or you can't even see your products on your home page in some cases. that is definitely hindering performance. and then 88 of consumers Trust online reviews. so if you don't have reviews on your website, you're definitely going to want them, and user generated content results in 29 higher conversion four sites with it than those without it. essentially, what that means is is having content of people who've actually purchased your product on your website. this can definitely help with your conversion rate and your conversion rate is essentially when somebody visits your website purchases. you want to know what that conversion rate number is and, on average conversion rates for e-commerce sites, around 2.86 percent on Shopify and for new store owners, it's normal to be around a 1 to 2 percent conversion rate, and that is because, initially, you don't have all the information about your product listed yet. maybe you haven't added any other conversion rate factors that increase that. you might not have reviews yet. these are going to be things that we're going to be covering today so that way you can understand exactly what you need to add to your website so that way you can increase the overall sales and conversion rates. so some of the things you want to focus on are having a banner at the top at all times. this is where you can have important call outs around free shipping. we know free shipping is an offer that people love and if they can get free shipping- whether it's free shipping after fifty dollars or after seventy five dollars or after a hundred dollars- as long as you're offering free shipping to some degree- whether it's incentivize or if you apply it across site wide- it's definitely going to help increasing your conversion rate, because when people add your product to cart and then they find out they have to pay for shipping, they're less likely to convert, thus decreasing your conversion rate. it's also a good spot to house your special offer, so in their case, all birds put, for limited time, up to fifty percent off select style. this is the banner at the top at all times. it is a super valuable way to deliver information and it's definitely going to help you increase your shop by conversion rate. then you're going to want to add reviews, if you have them. this will definitely increase the trust. it's going to make it easier for people to you know, be able to see exactly what others are saying, so that way they can purchase. then you're going to want to make sure that if your product has sizes, colors, selections, you want to make it easy to use. you want to have color swatches that are visual. you want to make the sizing very clear, your size guides all compact, very understandable, on one line if possible, and then keep your description concise and clear, describe exactly what you're selling, include all the information necessary for somebody you want to purchase. if you only have one or two bullets, that might not be enough information. or if you have 50 bullets, that might be too much and there's probably a better way to organize it and make sure to have additional details. so many people miss out on a product description. they show their product but sometimes they don't even understand that. the consumer might not even know what it is or how to use it. so you're going to want to put additional information in there. this is also where you can share you know the size guide, if you have one. this is where you can share your shipping information so people know how long it takes. the return policy, the refund policy, the policies that are important for people to make a decision to purchase, because they want to know what happens after if they don't like it. and then having special offers to capture email. these are through form pop-ups on your website where you can enter in your email and get a special offer. this is how you build your email list. another factor for increasing Shopify conversion rates: an inconsistent branding throughout. a lot of times, people have a very Base website: it's just on a white background, which is totally fine, but their branding is clashing. it has different colors that just don't mix together. they have, you know, colors all over the place. nothing really flows. images are different sizes, their logo is in random places and and they just really don't have a cohesive brand that flows through. wow. and then, finally, you're going to want to have automatik geolocation for language and currency if you sell to different countries. this is important because a lot of times, people in the UK will try to Target the us, but then they don't know that the location is different. so therefore, when somebody pulls open their website, it shows their UK pricing when in reality it should show the US pricing. vice versa, if you're in the US and selling elsewhere, you're going to want to make sure you have a way to automatikally know where their location is, to show that Dynamic currency. and here's an example of what it can look like over the course of a few months when you're optimizing to increase your conversion rates. let's say, for example, on month one, you make your branding very consistent, you add product descriptions, you add in shipping information about how long it takes, what they can expect, how to contact you, trust badges in the form of payment, in the form of actually listing secure checkout. these types of things definitely help increase your conversion rate. and an example of this would be: you're averaging a 2.7, six percent conversion rate, which isn't bad. and then, by month three, now that you've had some customers and you're getting product reviews, you're able to list those and that's going to help lift your overall conversion rate. and now, because you have enough people adding to cart, you're sending out email sequences and SMS cart recovery. and because people signed up for special offers, but maybe they didn't purchase, they just gave you your email- well, you can send out a blast email to get them to buy, thus increasing conversion rates even further. and now that you start to understand your sales data, you're able to analyze it and say, hey, we're going to run a specific offer that we know is going to convert on this day, which increases your conversion rate, and then cart goals, which is free shipping after 75 dollars. so maybe they add multiple items to cart, they get the free shipping and now they're more likely to go through and having a skip card. a lot of times people take people to a page, a cart page, and it's just friction, rather than having a drawer cart or slide cart, and then, let's say, by month six you're getting a 5.62 conversion rate and now your product tagging.

More:wix and shopify

How To DOUBLE Your Shopify Conversion Rate in 2022

one of the most underutilized ways to increase your sales on shopify is by increasing your actual conversion rate. in fact, cro is a big thing and being able to actually increase your overall sales volume and make your ads convert even better. so many people really focus on their creatives, they focus on their targeting, but they never think to focus on the actual landing page that is going to be converting the individuals through the actual funnel, and that's exactly what we're going to be covering today. so let's go ahead and get into the video now. if you're new here, my name is chase chapel and over the last seven years, we've grown over 250 different brands and businesses and so many different niches and we've collectively generated over a billion dollars in sales. and that's all through managing facebook ads, tik-tok ads and even google ads, and we've gained a lot of experience through the agency, after having advised on over 200 million in ad spend across facebook's products and spending 600 000 in the last 90 days on tiktok. so let's go ahead and jump into the video so that way we can go over the conversion rate optimization for your shopify store, so that way you can 2x your conversion rates. so we're going to be covering how to 2x your conversion rates and to 2x a shopify store conversion rate isn't as hard as you think. there's a few key actual designs and items that you need on your actual landing page to increase trust, to actually add authority and, you know, drive more individuals to be able to convert. just by making the process super simple, in fact actually lowering the number of clicks somebody actually has to make from an ad like facebook or tiktok, you're actually going to get better cpms, because the faster somebody can actually check out, the quicker they can get back to scrolling on their social media feed, which is what these big tik companies want, especially if you're running ads. so you need a very fluid process to bring people through your funnel and that is through your shopify store. and so when we're looking at the landing page, some of the things you really need to focus in on- and these are some of the top things that we always see convert best and what actually makes a big difference in your overall conversion rate, we're toking about like, if you're actually spending, you know, a thousand dollars and you're getting back 5 000 in actual sales, well, if you actually double your conversion rate, you're quite literally going to see a huge increase in your overall sales without spending any more money. so you know, the practikal thing to do here is to maximize the overall conversion rate growth so that way you can get as many sales as possible. one of those first things is testing your website on both desktop and mobile to ensure the most important information is always appearing above the fold. and essentially, above the fold is whenever the actual website loads on your mobile screen or desktop screen. above the fold is everything within view upon the load, and that's really important because you want to have the actual product. you want to actually have the name of the product. you want to have all the relevant information above the fold so that way people can see what they need right away without having to scroll to find it. and then the main thing is you're going to need to create a strong and clear, bold header title, and that is having a strong, clear, actual header here with your actual product name. sometimes people make really thin text for their- you know- product titles and it's really hard to read. you want to make sure it's very clear and bold so that way people can read immediately and know what it is that you're selling. the other thing is you want a direct product image. if you have models showing off your- you know- clothing or you have a model showing off the actual item or doing a how-to, it's good to have those in the second, third, fourth, fifth image or video on your actual product image page rather than showing it as the first one. you want to make sure the first image is always super direct and focused on the exact item itself. that way there's no confusion and people can see exactly what it is that they're purchasing right away and know that they made it to the right landing page. if you're running ads and then the next thing is we're going to need a strong call to action button and full color add to carts is really increasing overall add to cart click the rates, which is driving more people through your actual funnel. so having a full colored added cart, it makes it bold, it stands out. if you have an outlined, you know- add to cart where it's white and then you have to buy it now that's full, you know. a full color add to cart is actually going to really increase your overall add to cart conversion rate, which is going to help you get more people to actually, you know, make it to the checkout process which you can then get them to actually make it to the purchase. and the next thing is having your contact details, and you want to have that in the actual footer of your website. you want to make sure people know how to contact your brand. you want the shipping information so that way they know how long it takes. you need your policy. information makes people feel more comfortable because they like to read these things to ensure that you know who they're buying from, they're going to receive the product, that's going to be safe and they understand all the terms down there. and if you're actually sharing that information, it just makes it easier for somebody to actually make a purchase, whether they read it or not. just having it down there just gives them a visual, so that way they know that you know there is information. if they want to look at it, it is there and they can find it easily. and then some other items here that are really, really important: the banner at the top at all times. so many stores i see that are just recently launching and they don't use this banner, and the banners are huge in terms of actual conversion rates. this is where you have a special offer. call out whether it's free shipping over a certain amount of money or it's just free shipping. in general, cuts is doing free shipping over 150. this is where you call out if it's us shipping, international shipping, or if you want to tok about a special offer. that's you know it's day. only sell 20 off, get use code. these are the types of things you have in this banner here and that's really important to have because it has a distinct call out so people know immediately. okay, if i buy this item, i'm not gonna have to pay for shipping. if it's over this, or if i buy this item, i know i get this percent off. or here's what i know based off that banner. it's where you want your big special offer callout to be immediately, so that way people know, you know what the actual offer is in addition to what they're buying. and then you're going to want to have reviews. if you have them, this will increase trust. a lot of stores that are just starting out they don't necessarily have reviews, and that's fine. you can turn them off and then, when you get some sales later on, you can add an app, send out an email and get all the reviews and then activate them. but if you do have your reviews, you want to make sure it's very visible so that way people can actually check out all the reviews, and the more reviews you have the better, because it increases overall trust and allows people to see how other people have experienced the product. people like to read reviews and it builds trust and really gains a higher conversion rate for your overall store. if you're just starting out, it's okay not to have them initially, but eventually you're going to want to add them, because it only gets better when you do, and then you want to make sure that your sizes, colors and selections are easy to see. specifically, you want to have it on one line so you can see here that the actual staple colors that they have for this product are all on one line and then their seasonal colors are on another.

5 Tips Increase Shopify Sales in 2022

what's going on everyone? it's jamie here from shopify masterclass, and today we're going to be looking at five tips to increase sales for your shopify store. these tips are all going to be easy to implement, yet highly effective, increasing the amount of sales. and, don't worry, these tips aren't just going to be spend a bunch more money on ads. these are tips you can implement in your shopify store. they're going to help increase your sales. so make sure you stay to the end of the video here if you're enjoying any of the content along the way. i would love it so much if you hit that like and subscribe button below, as that really helps the channel out on our road to 2 000 subscribers here. i also want to quickly thank our sponsor, profitcalc. the one click profit calculator app available on the shopify app store comes with a 15 day free trial. this is gonna allow you to skip those spreadsheets and get back to growing your store with real-time profit calculations. now i'm going to show a quick video detailing their full feature set. are you a shopify business owner who spends hours doing your accounting? have messy spreadsheets kept you from growing your business? discover profit calc, the affordable and easy to set up shopify app that crunches your numbers in just one click. it automatikally syncs with all your accounts and expenses to calculate your profit, displaying everything in an easy to read dashboard so you understand your business in real time. start for free on the shopify app store today. so let's dive into our five tips here to increase sales. and let's just dive straight into our first one, and that one's going to be email signups. so this could be email. it also could be sms or whatsapp or even facebook messenger. but the idea behind this is that you want to be collecting customer information with their consent when they hit your website. so you can do this through pop-ups or gamified pop-ups, such as using guilio, and what this means is going to let you retarget cheaply. so, let's say, a customer hits your website, they're going to get a pop-up in exchange for their contact information. you can provide them something with a discount code. this can allow you to keep customers in your funnel. we can start emailing them helpful tips or advice or information on your products. it's also going to allow you to have effective abandoned cart retargeting. so, let's say, a customer just hits their card. they don't go through the checkout sequence. you have their email address and so what these apps allow you to do. there are quite a few of them in the shopify app store. it's going to let you easily retarget these people. it could be an email saying: hey, come back, your cart is still here, we've saved it for you. could be offering a discount code, but it lets you set up automated funnels here and it all starts with the email signup. if we take a look at something like wheelio, this is a gamified pop-up where it's a spin to win, so if you enter your email here, you can spin to win and it's gonna make it a more gamified experience. but it's an easy way to collect emails and this can integrate with different platforms such as clavio, letting you re-target those customers. next, it's going to be remarketing everywhere. remarketing ppc campaigns are going to be your most profitable paid campaigns and you want to set these up with all your platforms. you're going to start with facebook and google, as that allows you to do facebook display remarketing. we're going to show the exact products that a customer visited to them on facebook. google is great because it has broad reach. we can also consider tik tok, snapchat, pinterest, twitter ads, even reddit ads as well. they all have their own pixels in which you can create retargeting campaigns so you can be almost everywhere for the customer. so they come visit your website. they're going to be seeing everywhere. you're going to be top of mind. there is some statistiks somewhere where i believe it's six to seven times a customer needs to see before making a purchase on average. i'm not sure on the full accuracy of that, but if you just take that into consideration, you want to be setting up remarketing. you want to market to a warm audience here because they're going to have interaction with your brand previously. the third one here is just going to be an easy tip and that's going to having free shipping on your shopify store. you just need to have it plain and simple. customers are now used to free shipping options. many sites, such as amazon, have really ruined the idea of paying for shipping as everyone gets to prime day shipping, so customers are very used to it. so at the very least you need to have a free shipping option where a conscious mirror reaches a threshold- let's say it's a hundred hundred fifty dollars- before they reach free shipping could be fifty dollars. another way you could do this is you can offer free shipping on everything and simply build the shipping cost into the margins. it's been shown that customers would rather pay for increased product cost and free shipping, then lower product costs with paid shipping. that seems a little counter-intuitive, but it's been shown that customers do prefer that, even if they don't realize it. so you do need a free shipping option. using a threshold for shipping can be great as well. this is going to increase your average order value as customers are going to try to reach that threshold just so they can save on shipping costs. number four is going to be upsells. these are going to increase the sales in each of your transactions, as you can be selling multiple products to the same customer. this can also be cross selling or down selling as well, but the idea here is just to be increasing the aov of each order, as you're gonna have spent money on each customer. so if you can get them to purchase multiple products in one order, it's gonna increase your profit margin tremendously. if you simply search upsell in the shopify app store, there's a ton of different apps here making it really easy to upsell your customers. you can create different funnel sequences. you can post it on the thank you page. it can be before the thank you page in the add to cart section really up to your imagination, as almost every opera is going to cover just about every option for upsells here. many of them do have a free plan to start and it's gonna be based on your order value. so there's almost no cost to start here, and upsells have been shown to be a great way to increase sales. now let's look at our last tip here, and that's gonna be to increase your purchase frequency. so this is going to be how many times a customer orders from you. it's been shown that it's 25 times more expensive to acquire a new customer. but why not focus on your previous customers? just don't focus on a one and done sale. focus on nurturing a good relationship. you can do this through everything, from end to end. so you want to make sure it's a good checklist experience, it's a good shipping experience, it's a good unboxing experience. you can also create email flows and retargeting flows to help customers along their journey. so if you can create that good relationship on the outset, it's much easier to retarget them again. with things such as a repurchasing email campaign where, let's say, 30, 60 days down the line after initial order, it can seem quite far in terms of generating sales. but if you're gonna email them and set up an automated sequence where you're asking them to come back to your website, you're giving them a discount code they give you across selling related products. it can be a great way to increase sales, especially over the long term, as margins are quite slim in the e-commerce industry. so if you just simply look at 25 times more expensive to acquire a new customer, increase your purchasing frequency is a great way to mitigate that.

FREE Apps To Increase Your Shopify Sales! | Entrepreneur Life, Small Business Tips

hey guys, welcome back to my channel. in today's video, we're going to tok about ways to increase your sales using shopify apps. i've been recommending shopify as the go-to e-commerce platform for a few years now, ever since i started using shopify and i saw my sales go up thanks to apps like the ones i'm gonna mention in this video. now, with shopify, it comes standard, which is great, so you are able to sell and get sales just from a standard store, with no apps. but the best thing about shopify is those extra apps you can add to your store just to take things to the next level. so make sure you have a pen and paper, because i'm going to show you some of my favorite apps that help to increase sales on your shopify store. all of these apps are free, so i'm just going to run through them and actually share the benefits of each. number one is bundler. now, bundler is a way for you to put together items and offer a discount. so, for example, on our website at the moment, we have a bundle deal for one bonnet and one satin pillow case. so if you buy a bonnet and a pillow case, you get a discount. so you get two for 40 pound instead of being like 50 pounds something, so you're saving about 10 pounds when you buy two products together. now the good thing about this is you're increasing your average cart value because before that bundle, some people may have just bought the one and not the two because they thought it was too expensive. but if they see there's an option to actually get the two items they wanted at a cheaper price, they are more likely to actually get that bundle and just go ahead with buying the two instead of the one. with bundled, you can customize the little notification but it pops up on your buy page. so if a customer was to go on the satin pillowcase page or the bonnet page, they will see a little square box just by the buy button and it will tell them if they buy the bonnet and the pillowcase together, they will save this amount. so it actually shows you how much they're saving as well, which is just a great way for you to gain, you know, that extra sale and that extra item and you want to make sure you get the most out of the customer when they are on your store the first time around. so the next one is sales pop and this is a way to gain social proof and really encourage scarcity on your website. if you're shopping on the store, you will see a little pop-up and you can customize where the pop-up comes. i like it in the bottom left corner and it will say: someone in london, uk, bought a bonnet four hours ago and this just really shows that, okay, people are actually shopping on this site. it's not just me. like this isn't a fake site. like it gives them a bit more social proof and trust within your brand and it also prompts them to buy. i don't know about you, but some clothing brands that i shop on it will tell you how many people had bought that item within the last hour and it makes me want to buy it because i'm like: okay, this is a popular product, this must be, you know, the thing that everyone's buying, and it also gets you a little bit scared that it's going to sell out. so that is stuff that you can do with the app sales pop. with the free version, i think you're only allowed a hundred views of the pop-up, so that means you can only have like 100 visitors on your site and then it will stop using the sales pop app. i mean, it's better than nothing. so if you don't want to pay for sales, pop, at least just get the free version. it may only be seen by a hundred people, but if you are new you may only have a hundred people within a month- you and your store anyway, so it's not, you know, too much of a big deal. next one is back in stok product alerts. this one is great if you are new and you have, you know, not a lot of inventory available to hand and you find that you're often out of stok. when you are out of stok, it puts customers off, so they will see that our products out stok and they'll probably just exit the shop and not think to even come back and check. whereas if you have a notification on the buy button that says this product is out of stok, put in your email here to get a notification as soon as it's back in stok. most people do go ahead and put their email in. i know me as a shopper myself. if i'm shopping on a website and there's a product i really, really want and it's out of stok, i do sign up for the out of stok alert. back in stok alert, sorry. so i would recommend that you have that on your site if you are out of stok a lot, and the fun part is, when you do actually restok that item on the back end of shopify, it automatikally sends out an email to all of those customers. you don't have to do a thing, it does it all automatikally, and you'll find that a lot of sales come in like within that same day because it's from people that actually signed up to the. so my next one is go af pro, and this is about starting your own affiliate referral program. if you have been a fan of a certain brand or a certain store, you may have signed up to their affiliate program so that you get points or you get money off or even payment for referring that brand or that product to other people. so that's something that you can actually set up for free. you can make your own affiliate program and it will manage all the affiliates for you so you can see how many people have used sarah's code and then at the end of the month you can pay sarah her commission via paypal. so that is all managed within go after pros. if you've been wanting to set up an affiliate program but you want it to be connected to your shopify, that's something you can do within shop. so the next is stiky add to cart. this is another great app that i love and has made a difference. it's basically a way for when someone adds an item to cart, they won't just forget about their cart, because it actually pops up, it shows them what's in their cart and if they scroll through the website, it actually follows them. i know it can be kind of annoying, but it does work. these things. as a business owner, you sometimes get scared, for example, with emails. i find a lot of business owners get scared to email their customers too much, but it works, so i wouldn't be scared of things like this. there's actually another app i will tell you about in a future video- that records your website, so you will see what turns people off on your website. the next one is pre-order- now i think it's called. i'll put the link to all of the apps in the description box down below. but this is really good to those who haven't yet launched or people that are starting a new product and launching a new product but haven't yet got the stok in. you can actually make a product available for pre-order and still collect that money from the order, and then you just have to obviously ship it out to the customer once that product is available. a lot of customers actually don't mind pre-ordering a product, as long as you make it clear when it's going to come whether they're going to get like a discount because they've pre-ordered. that's another good way for you to actually get that order in. but pre-order now is something good to add to your site if you still haven't launched that product but you do want to kind of collect it around. the last app that i want to mention is countdown timer bar. this is a great one for if you have a cell or any kind of offer on your website but you want to make it very clear and kind of give some scarcity to the customer that that offer is going to be ending soon. so what it will do is have a bar at the top or the bottom of your website with a countdown timer saying that this cell is ending in 24 hours or one hour, and that will hopefully rush them to actually buy and make sure they don't miss out on that offer. and it's fully customizable. you may have to purchase the full plan if you want to make certain edits, but with the free plan you can do quite a lot with it. so i really like that for when i'm running any kind of black friday sale or a big sale that i want to get as many sales as possible, because if they see