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Insta Ads: Boost Your Business

Published on: June 4 2023 by pipiads

Creating effective, high-converting, and profitable Instagram ads requires using the right ad format, scripting your ad in a specific way known as PASO (pain, agitate, solution, and outcome), and using sequencing. Here are the three things you need to know:

1. Use the right kind of ad format: Instagram Reels is the best kind of ad format on Instagram right now. Instagram has changed a lot over the past few months, and Reels is a direct copy of TikTok. Instagram is pushing Reels hard, so it's important to take advantage of it.

2. Script your ad using the PASO framework: This framework helps you hook your viewer, keep them engaged throughout your ad, and get them to take action at the end. It involves identifying your customer's pain, agitating it, providing a solution, and highlighting the outcome.

3. Use sequencing: This strategy involves guiding your customer through a series of sequential steps that build up trust and lead to a call to action. It has been proven to increase the consumption of your ads by 87% and your conversions by 56% or more.

To implement this strategy, create two ads. The first ad should provide value to your target audience and run as an ad with the video views objective. The second ad should have a clear call to action and target a custom audience based on people who watched three seconds of your first ad. Over time, you can scale up with more ads, more budget, and more placements.

Remember to prioritize clarity over creativity and make it clear what you do, who you do it for, and why.

I Found the BEST Way to Run Instagram Ads in 2023

Have you ever run Instagram ads and felt like you were just blending in with every other advertiser, with no real strategy? If so, there's a better way to run Instagram ads that will get you more profitable, long-term results while spending less money. It's called the Omnipresent Reels Strategy, and it works because it plays into human psychology and buying behavior.

The biggest mistake most small businesses make when advertising on Instagram is running an ad to a cold audience who doesn't know them yet, asking for a sale or email address. But buying decisions aren't made that quickly, and you end up wasting money advertising to people who aren't ready to buy yet. The Omnipresent Reels Strategy involves a two-phase approach using the Instagram reels ad placement.

Phase one involves creating a magnet ad that attracts your ideal customers without mentioning your business or paid services. The goal is to get them to watch at least part of your video, so you can warm them up and move them to phase two. Phase two involves 10 different reels ads, each satisfying a specific objective, that will be shown to your prospects in a repeated rotation.

The 10 ad types you'll need are:

1. Two helpful tips or how-to style videos

2. Two advice-style videos

3. One inspirational video

4. One hot take ad

5. Two exhibit A and B ads

6. One coffee date ad

7. One offer they can't refuse ad

To ensure your audience sees all 10 ads, you'll want to run them under the awareness objective and create a custom audience of people who viewed at least three seconds of your magnet ad. You'll also want to set a frequency cap of one impression every five days for each ad.

Overall, this strategy can be implemented for just $20 per day or $600 per month, and it's a cost-effective way to get long-term results from your Instagram ads. So, don't blend in with the sea of mediocre advertisers. Use the Omnipresent Reels Strategy to stand out and see the results you deserve.

Ultimate Instagram Ads Tutorial for Beginners (2022): Step-by-Step Process For Running Instagram Ads

- Welcome to High Season, a social media agency

- Today's video is about how to optimize Instagram ads for high performance

- Instagram ads can drive sales, increase brand awareness, and reach target audiences

- Ads are a powerful way to break the algorithm and achieve business objectives

- We created an Instagram ads checklist to help you through this video


- Beginner-level video for those new to running ads

- Emphasize importance of being intentional with target audience

- Three types of audiences: core, custom, and lookalike

Campaign Objective:

- Choose an objective that matches business goals

- Video views objective is recommended for engagement and data gathering

- Awareness objective for showing ads to as many people as possible

- Consideration objective for encouraging specific actions

- Conversion objective for getting sales or other desired actions

Ad Set:

- Ad sets include placement, targeting, budget, and timing

- Use descriptive names for ad sets to track targets

- Choose engagement type based on objective and desired audience behavior

- Consider budget and schedule for optimal ad performance

- Audience section is crucial for effective targeting

- Running optimized Instagram ads can drive business results

- Being intentional with target audience and objective is key

- Custom audiences are powerful for retargeting interested customers

- Video ads are highly effective for engagement and data gathering

- Use ads manager to optimize performance and break the algorithm.

[Anleitung] Instagram Ads in 2022 - Vom Anfänger zum Experten in 40 Minuten 🚀

Are you looking to advertise on Instagram and want to know how to do it effectively? In this article, we will show you how to set up your Facebook Business Manager account, create your first ad campaign, and give you some tips and tricks on how to create effective ads that will bring in more sales and customers.

Setting Up Your Facebook Business Manager Account

To start advertising on Instagram, you first need to set up your Facebook Business Manager account. This is the platform through which you will create and manage your ads. To create an account, go to business.facebook.com and click on the Create Account button in the upper right corner. Once you have created an account, you can log in and access the Ads Manager, where you can set up your first ad campaign.

Creating Your First Ad Campaign

To create your first ad campaign, go to the Ads Manager and click on the Create button. You can choose from several ad formats, including photo ads, video ads, carousel ads, and more. Once you have chosen your ad format, you can set your targeting options, such as age, gender, interests, and location. You can also set your budget and bidding options, and create your ad copy and creative.

Tips and Tricks for Effective Ads

To make your ads more effective, here are some tips and tricks to keep in mind:

- Use eye-catching visuals and high-quality images or videos that will grab your audience's attention.

- Write compelling ad copy that highlights the benefits of your product or service and encourages people to take action.

- Use targeting options to reach your ideal audience and make sure your ads are seen by the people who are most likely to be interested in what you have to offer.

- Test different ad formats and creative to see what works best for your audience and adjust your strategy accordingly.

- Monitor your ad performance and make changes as needed to improve your results and maximize your ROI.

Advertising on Instagram can be a powerful way to reach your target audience and grow your business. By following these tips and tricks and using the right strategies, you can create effective ads that will bring in more sales and customers. So why not give it a try and see how Instagram advertising can help you achieve your business goals?

The BEST Instagram Advertising Strategy for 2022: Cheap & it WORKS!

Instagram has changed significantly in the past few months, requiring businesses to adapt their ad strategies to get more love from the algorithm and achieve more profitable ads. The head of Instagram has stated that the app is no longer just an image sharing platform, with video content, specifically Reels, being the focus. To make the most of this change, businesses should use the brand new Reels ad placement in a smart sequence to mimic the way people naturally find them online.

The sequence involves two levels of real ads, starting with the Magnet ad, a short clip closely related to the business niche that informs or inspires people on that topic. The aim of this ad is to attract the right people who would be perfect customers and repel the wrong ones.

The Offer They Can't Refuse ad is the next step, which offers an irresistible offer to get a new customer in the door. This could be a free consultation call, a free month's worth of service as a trial, or a discount. This ad is shown to everyone who watched the Magnet ad, and businesses can target people based on interests or a look-alike audience of previous buyers.

For a more advanced version of the strategy, businesses can add in three more ads: the Hot Take ad, the Humble Brag ad, and the Coffee Date ad. These ads are designed to mimic the organic experience of someone stumbling across a business online, gradually getting to know, like, and trust them.

By showing all four messages, businesses can convince a higher percentage of prospects to work with them. This sequence helps warm up potential customers, making them much more likely to take up a paid offer.

Businesses can also use free strategies, such as the five-minute Instagram marketing strategies, to help their business grow quickly without costing anything.

How to Run Ads on Instagram - Complete Instagram Ads Tutorial

In this video, the speaker focuses on how to create a successful Instagram ad. The previous video covered how to create the actual ad itself, and this video focuses on creating the ad, targeting people, and running the actual creative on the ad.

1. Setting Up Ad Accounts:

- Go to business.facebook.com to set up an ad account.

- Choose Business Manager to run more than one ad account.

- Create an account and log in to proceed.

2. Creating a Campaign:

- Choose a campaign objective, such as traffic, video views, or lead generation.

- Set a daily or lifetime budget.

- Choose a start and end date for the campaign.

- A/B test ads to optimize for audience engagement.

3. Creating an Ad Set:

- Define the location, age, gender, and interests of the target audience.

- Narrow the audience down by excluding certain demographics.

- Choose manual placement to control where the ad appears.

- Optimize for Instagram feed and explorer page for a square or 4x5 size ad.

To create a successful Instagram ad, it's important to have a clear campaign objective and a targeted audience. With the right setup and ad set, you can optimize your ads for maximum engagement and reach on Instagram.

Instagram Ads Tutorial 2020 (Step by Step)

In this video, the speaker provides a comprehensive guide to running ads on Instagram through Facebook Ads manager. They discuss the different types of ads available on Instagram, including photo ads, video ads, carousel ads, and collection ads, and provide insights into their pros and cons. The speaker emphasizes the importance of split testing and A/B testing to find the most effective ad for your target audience. They walk through the process of setting up a campaign, ad set, and ad in Facebook Ads manager, including selecting a marketing objective, setting a budget, and targeting a specific audience based on demographics and interests. The speaker also discusses the importance of choosing the right placement for your ad, such as Instagram feed or explore page, and avoiding automatic placements that may not be relevant to your target audience. By following the steps outlined in this video, businesses and individuals can create successful Instagram ads that drive traffic and sales.

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