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Published on: August 5 2023 by pipiads

Title: Understanding Facebook Advertising Costs

Welcome to a new video on my channel! In this video, we will answer one of the most common questions people have when starting advertising on Facebook: How much does Facebook advertising cost? We will also discuss how prices are determined on Facebook.

Main Content:

Differentiating between Budget and Cost per Result:

- The amount we invest in Facebook advertising is based on the budget we set, which can be daily or total.

- Daily budget: We set a specific amount, such as 10 euros, that the campaign will spend each day.

- Total budget: We define a start and end date for the campaign, and the total budget will be spent within that timeframe.

Understanding Cost per Result:

- Cost per result is determined by the bidding system on Facebook and Instagram.

- An advertiser's ad competes with others to be shown to the target audience.

- The auction considers three factors: bid, expected actions, and ad quality.

- The bid is the amount an advertiser is willing to pay for a specific action, such as impressions or conversions.

- Expected actions are the chances that a specific person will perform the desired action.

- Ad quality refers to the user experience and engagement with the ad.

Factors Affecting Cost:

- The cost can vary depending on factors like competition and industry.

- Sectors with high competition will have higher advertising costs.

- Facebook charges advertisers based on impressions or clicks, which can be selected during campaign setup.

When and How to Pay:

- Facebook charges advertisers when a specific amount has been spent on their campaigns.

- The payment process and options can be customized to meet individual preferences.

Understanding Facebook advertising costs can be complex, but with this information, advertisers can make informed decisions. If you have any questions, feel free to ask in the comments section. Don't forget to like and subscribe for more helpful videos on digital marketing and online advertising.

¿Cuánto cuesta la publicidad en Instagram? 2022

How much does advertising on Instagram cost? In this video, I'll tell you all the variables that influence the cost of advertising and give you examples. If you want more messages, likes, interactions, and customers, then Instagram is one of the best platforms. However, it's important to understand the percentage of organic interaction, which is typically low. This is why advertising is important.

Now let's talk about the factors that influence the cost of advertising on Instagram. First, the objective of the campaign plays a significant role. Whether it's a campaign to sell products or to increase brand recognition, the cost will vary. Additionally, the quality of the ad design and the targeting of the audience also affect the cost. Popular interests will have higher competition and cost more.

So, what is the average cost of advertising on Instagram? Let's break it down based on different campaign objectives and locations. Please note that these values are applicable for Latin America and may differ for other regions.

- Brand Recognition Campaign: In Colombia, the cost ranges from 7,000 to 20,000 pesos per day for reaching 1,000 people. In Mexico, it's 30 to 100 pesos, and in the US, it's 2 to 5 dollars.

- Traffic Campaign: These campaigns are challenging and aim to drive users to a specific website or page. In Colombia, the cost per click ranges from 150 to 2,000 pesos, in Mexico it's 1 peso, and in the US, it's 0.04 to 0.5 dollars.

- Interaction Campaign: If you want more likes, comments, and shares on your posts, the cost per reaction ranges from 50 to 600 pesos in Colombia, 0.44 pesos in Mexico, and 0.01 to 0.02 dollars in the US.

- Lead Generation Campaign: These campaigns aim to collect customer data like emails or phone numbers. In Colombia, the cost ranges from 2,000 to 10,000 pesos, in Mexico it's 10 to 50 pesos, and in the US it's 0.5 to 2.5 dollars.

- WhatsApp Messages Campaign: The cost per message in Colombia is 500 to 2,000 pesos, in Mexico it's 3 to 10 pesos, and in the US it's 0.2 to 0.6 dollars.

- Conversion Campaign: The cost for digital products is around 20 to 30% of the product price, while for physical products, it varies based on profit margin.

Keep in mind that these are average costs and can vary depending on various factors. So, before creating your advertising campaign, consider your objectives and budget. And always remember, creating a well-designed ad will yield better results and cost you less.

Cuanto Cuesta La Publicidad En Instagram 💁🏼

Welcome back to my channel! Today, I want to show you how to do advertising on Instagram. Let's get started by recording my screen so that you can see what I'm doing while I explain. Alright, here we are on our Instagram profile. Our goal is to promote one of our posts and reach more people, get more messages, and potentially sell our product. It's really easy to do, just follow these steps:

1. Select an objective: What do you want to achieve with this ad? Do you want more profile visits, website visits, or messages? Choose the objective that aligns with your goals.

2. Choose your audience: Who do you want to target? You can select a pre-made audience or create your own. For example, if you have a clothing store or a food delivery restaurant, you can target people interested in fashion or food.

3. Set your budget: How much do you want to spend on your ad? You can set a daily budget and choose the duration of your ad. It's really flexible and affordable.

4. Review and confirm: Double-check all the details of your ad, including your objective, audience, and budget. Once you're satisfied, confirm and proceed to payment.

And that's it! You've successfully created an ad on Instagram. It's a simple and cost-effective way to reach your target audience and promote your content. Whether you have a restaurant, a clothing store, or any other business, Instagram advertising can help you expand your reach and grow your business. Give it a try and see the results for yourself!

So, now you know how to do advertising on Instagram. I hope this tutorial was helpful and that you've learned something new today. If you enjoyed this video, don't forget to give it a like and subscribe to my channel for more helpful content. Thank you for watching and see you in the next video!

💸¿Cuánto INVERTIR en mis campañas de Facebook e Instagram ADS - Deja de tirar tu dinero a la BASURA❌

When should I invest in Facebook and Instagram advertising? Hi, I'm Juana from Traficar y Estratega Digital. I have invested over $1.3 million in digital advertising on Facebook and Instagram, and today I want to share my experience with you to help take your business to the next level. In this video, we will address one of the biggest questions we have when starting our campaigns on Facebook and Instagram - when should I invest in digital advertising? Should it be $1, $100, $10,000, or even $1 million? I will answer this question based on my own experience.

- My experience investing in digital advertising on Facebook and Instagram.

- The importance of knowing when to invest in advertising.

When to invest:

- Start with a small budget to allow the AI to gather data.

- Don't invest too much in the beginning when the AI has limited data.

- Give the AI time to optimize your campaigns before increasing your budget.

- Share an example of starting with a $1 daily budget and gradually increasing it.


- Test different variables such as audience, creatives, and interests.

- Use open audiences to allow the AI to gather more data.

- Share an example of testing different audiences and the cost per conversation.

Optimization and scaling:

- After 7 days, start optimizing and scaling the campaigns.

- Do not exceed a 25% increase in the daily budget to avoid poor results.

- Emphasize the importance of letting the AI work for you.

- Recap the importance of starting with a small budget and gradually increasing it.

- Encourage viewers to subscribe to the channel for more tips and strategies.

- Sign off and invite viewers to the next video.

Precio de la publicidad en instagram

How does advertising on Instagram work? How much should I invest to promote my project or brand and get likes and sales through internet advertising? What can we analyze and understand about the cost per click, cost per impressions, and payments on Instagram and Facebook, and in general on all platforms where advertising is done? How to advertise in different countries and determine the price? What is the difference between promoting a project in Mexico City to a group of 20-25 year olds interested in rock music compared to promoting a product in the beauty or fitness industry? The price of advertising varies depending on the product and target audience. It is important to create relevant ads based on segmentation to achieve marketing goals. Instagram aims to show relevant ads to users based on segmentation. Different objectives can be set for advertising, and segmentation can be done based on product and user interests. There are various factors that influence the cost of advertising, including demographics, interests, campaign objectives, and ad placement. Cost per click (CPC) and cost per thousand impressions (CPM) are important variables to consider when calculating advertising costs. The demographic, interests, campaign objectives, and ad placement determine the cost of advertising. To calculate how much to invest, one can run a campaign for a few days and assess the cost per click. Based on the product, one can estimate the number of clicks needed for sales and calculate the investment required. The minimum daily investment is $1, and this can generate a certain number of clicks. The cost per click on Facebook and Instagram is predetermined based on the factors mentioned earlier. It is important to create relevant ads that appeal to the target audience to get better prices. The cost per click can vary depending on the segmentation, interests, and demographics. It is important to analyze the conversion rate and the percentage of people interested in clicking on the ad. Multiplying the cost per click by the desired number of clicks can give an estimate of the investment required. The cost per click can vary depending on the industry and the specific product. It is important to analyze the cost per click in relation to the results obtained. The overall message is to create relevant ads and consider the various factors that influence the cost of advertising.

PAGUE 200 PESOS en publicidad en INSTAGRAM, ¿vale la pena?

- Instagram is becoming one of the most popular social media platforms.

- Having a large following on Instagram is important for many people.

- I conducted an experiment to see if promoting my Instagram posts would result in more followers and engagement.

Promoting Instagram Posts:

- I decided to promote my posts to see if it would increase my followers.

- The first five minutes after posting are crucial for Instagram's algorithm.

- I spent a small amount of money on promoting my posts to reach a larger audience.

- The results of the promotion were positive, with an increase in followers and engagement.


- I started with 802 followers and ended with 842 after the promotion.

- The promoted posts received more likes and comments than usual.

- The promotion attracted more male viewers than female viewers.

- I gained 300 new likes from the promotion.

- I received 14,400 discoveries, meaning my posts appeared on more people's feeds.

- Promoting Instagram posts can be an effective way to gain more followers and engagement.

- It is important to choose the target audience carefully when promoting posts.

- However, if Instagram is just a hobby and not a business, paying for promotions may not be worth it.

- It is crucial to have good content to attract and retain followers.

- Ultimately, the decision to pay for promotions on Instagram depends on individual goals and circumstances.

Cómo hacer publicidad en instagram ads 2022 Paso a paso

Today I'm going to teach you how to advertise and promote effectively on Instagram, even if you don't have a website. I will show you how to increase your sales and attract more clients using Instagram ads. Let's get started!

There are two ways to create ads on Instagram: using the promotion button directly on Instagram, or using the Facebook Ads Manager, which is the professional platform for creating Instagram ads. In this article, I will explain why you should use the Ads Manager and share real-life cases to support my point.

When you promote with the Instagram button, you only have one action available. However, if you use the Ads Manager, you can tailor your ads to specific objectives and business needs. For example, if you have an online store, your goal might be to sell products through your website. The Ads Manager allows you to create campaigns specifically designed to drive sales on your website.

On the other hand, if you offer a service and want potential clients to message you, the Ads Manager can help you achieve that too. It allows you to create campaigns that encourage people to reach out to you via messages. This is particularly useful if you need to collect important customer information such as name, email, and phone number.

In this tutorial, we will cover the following topics:

1. Introduction to the Ads Manager and how to use it to create Instagram campaigns.

2. Adding your credit card or payment method to avoid any payment issues.

3. Creating a campaign to increase sales by generating messages from interested individuals.

4. Setting a budget for your campaign.

5. Finding your ideal customer and correctly targeting your ads to attract interested individuals.

Now, let's dive into the Ads Manager on Facebook. From here, you can access the professional platform for managing your ads and find the Ads Manager button. To get started, go to business.facebook.com and click on the Ads Manager button.

Once you're in the Ads Manager, you'll see different tabs and options. The first tab is the Campaigns tab, where you can create and manage your campaigns. You can also access advanced features that are not available on the mobile app.

To create your first ad, click on the Create button. You'll be taken to the latest interface, which is the most up-to-date platform for running ads on Facebook and Instagram. Here, you can choose from six objectives for your campaign. For this tutorial, we will select the Engagement objective.

Now, give your campaign a name that reflects its purpose. For example, if you're promoting a course, you can name your campaign Course Sales. It's important to choose a clear and descriptive name that will help you identify the type of campaign.

Next, you will see an option to activate the campaign budget optimization. This feature allows Facebook and Instagram to better manage your budget based on your segmentation preferences. It's an advanced feature that optimizes your budget across different ad sets. For now, we won't enable this option.

Now, let's talk about the budget for your campaign. Instagram requires a minimum daily budget of $1. You should consider how much you want to sell, how many messages you want to receive, and the cost per message. Based on these factors, you can determine your budget. For example, if you receive five messages with a $1 budget, you can calculate that you would need to spend $4 to receive 20 messages.

Keep in mind that the cost of your ads can vary depending on various factors, including your industry and location. In general, if you're in Latin America, a minimum budget of $1 per day is recommended. If you're in the US or Europe, a minimum budget of $3 to $5 per day is recommended.

In this tutorial, let's start with a budget of $2 per day. This will allow us to collect enough data to evaluate the effectiveness of our campaign. Remember, it's better to start with a slightly higher budget to gather more information.

Now that we have set the budget, we can move on to creating the actual ad. In the Ads Manager, you'll find various options for creating your ad, such as choosing your audience, selecting ad placements, and creating the ad itself. These steps are more advanced and will require further explanation.

To summarize, in this article, we have covered the importance of using the Ads Manager instead of the Instagram promotion button to create effective Instagram ads. We have discussed how to set a budget for your campaign based on your objectives, and we have briefly touched on the process of creating an ad within the Ads Manager.

Remember, advertising on Instagram can be a powerful tool to increase sales and attract more clients. By utilizing the Ads Manager and following the steps outlined in this tutorial, you can create successful Instagram campaigns that yield positive results for your business.

So, are you ready to take your Instagram advertising to the next level? Let's get started and boost your sales and client base!

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