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Instagram Ads Specs: Optimize Your Campaigns!

Published on: June 3 2023 by pipiads

In this video, we are going to learn everything there is to know about running ads on Instagram through the Facebook Ads manager. Instagram is one of the most popular social media platforms in the world, and we will discuss the different types of ads that can be run on this platform. We will also cover split testing and AB testing, which are important to optimize your ads for the highest rate of return.

Running ads on Instagram can be a great way to drive traffic to your business or personal account. In this article, we will break down the different types of ads that can be run on Instagram and how to implement them through the Facebook Ads manager.

Types of Ads:

1. Story ads: Ads that appear in between Instagram stories.

2. Photo ads: Ads that appear in the Instagram feed as a single photo.

3. Video ads: Ads that appear in the Instagram feed as a video up to 60 seconds long.

4. Carousel ads: Ads that showcase multiple photos that can be swiped through in the Instagram feed.

5. Collection ads: Ads that display a number of different products.

6. Explore page ads: Ads that show up in the explore page on Instagram.

Setting Up Ads:

To set up Instagram ads through the Facebook Ads manager, follow these steps:

1. Create a campaign with a marketing objective, such as traffic.

2. Choose an ad set and target a specific audience.

3. Decide on the type of Instagram ad and placement, such as explore page or feed.

4. Set a budget and bid strategy.

5. Monitor and test different ads to optimize for the highest rate of return.

Running ads on Instagram can be a powerful tool to drive traffic and increase brand awareness. By using the Facebook Ads manager, you can create effective ads and target specific audiences. Remember to monitor and test your ads to optimize for the highest rate of return.

Facebook Ad Specs and Image Sizes 2019

- Orlando Rios from Dropkick Ads welcomes everyone to 2019

- Hopes everyone's ad campaigns are doing well and conversions are high

- Acknowledges that Facebook ads can be unpredictable, but staying on top of the platform is key

Ad Creative Specs:

- Importance of having ad creative on point, including Facebook ad specs

- Facebook now allows for square images in the newsfeed, which takes up more space and could lead to more conversions/clicks

- Test out using square images to see if there is a difference in results

- Square videos perform better on Facebook than horizontal aspect ratio videos

- Make Instagram stories in the correct aspect ratio to make it look more organic and less like an ad

- Add captions to videos as most people watch without sound, and Facebook can even transcribe the video for you

Best Practices:

- Always use PNG format for images and MP4 for videos

- Check out Dropkick Ads blog for latest Facebook ad specs and best practices

- Dropkick Ads can help with creating ad creative if needed

- Stay on top of Facebook ad changes and test out different ad creative to see what works best

- Use the correct specs and formats for images and videos to optimize performance

- Check out Dropkick Ads for help with ad creative.

Facebook Ad Formats and Specs

The Facebook Ads platform offers various ad formats to help businesses reach and influence their target audience. However, many businesses make the mistake of only using single image ad creatives, leaving a lot of potential engagement on the table. In this article, we will explore the main group of ad formats available on Facebook Ads and how to start testing these different formats in your account.

Ad Formats:

There are four main categories of ads on Facebook Ads: image ads, video ads, carousel ads, and collection ads. Each ad format has its own specifications, which you can find in the Facebook Business Ads Guide. Let's take a closer look at each ad format:

1. Image Ads:

- Can use one image or video.

- Text recommendations: primary text (up to 125 characters), headline (up to 27 characters), and description (up to 27 characters).

- Aspect ratio: 1:1.

- Resolution: 1080 x 1080.

2. Video Ads:

- Can use a video from your library, video URL, or videos from your page.

- Text recommendations: primary text (up to 125 characters), headline (up to 27 characters), and description (up to 27 characters).

- Duration: 1 second to 241 minutes.

- Aspect ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only).

- Resolution: 1080 x 1080.

- Captions and sound are optional but recommended.

3. Carousel Ads:

- Can use 2 to 10 images or videos.

- Text recommendations: headline (up to 40 characters) and description (up to 20 characters).

- Aspect ratio: 1:1.

- Resolution: 1080 x 1080.

4. Collection Ads:

- Can use a cover image or video and 4 product images or videos.

- Text recommendations: headline (up to 25 characters), subheadline (up to 30 characters), and description (up to 90 characters).

- Aspect ratio: 1:1

Twitter Ad Specs and Formats

Twitter Ads: An Overview of Ad Formats and Specs

Twitter Ads offers a variety of ad formats, each with its own specs and recommendations to ensure optimal performance. In this article, we will go over some of the most popular ad formats on Twitter and the specs that Twitter recommends.

Ad Formats and Specs:

1. Promoted Text Ads:

- The maximum character limit for a promoted tweet is 280 characters.

- If a link is included, the character limit decreases by 23 characters.

- Twitter recommends using images or videos to increase engagement.

2. Promoted Image Ads:

- The recommended image width is at least 600 pixels.

- If the height is more than the width, the image will be cropped to a one to one square ratio.

- Twitter recommends using PNG or JPEG file types.

3. Promoted Video Ads:

- The video ratio needs to be 16 by 9 or a one to one square ratio.

- Twitter recommends using MOV or MP4 files.

- The file size for your video can be a maximum of 1 gigabyte.

4. Carousel Ads:

- You can have two to six photos or videos.

- The recommended ratio is one to one or 1.91 to 1.

- The website or app destination URL is the same for all cards.

5. App Install Cards:

- The tweet copy rules stay the same.

- The recommended image ratio is 1.91 to 1 or one to one.

- GIFs will be rendered as static images.

6. Followers Campaigns:

- Text-only tweets are recommended for this campaign type.

- Image or video tweets will not render within this campaign type.

7. Twitter Audience Platform:

- Different ad formats and sizes are available.

- Twitter recommends testing a variety of ad formats.

Understanding the specs and recommendations for each ad format on Twitter is crucial to ensuring the success of your campaigns. By using the recommended ratios and file types, you can create eye-catching ads that engage your target audience. Testing different ad formats can also help you determine which ones are most effective for your campaign goals.

How to CRUSH Instagram Reels in 2022! | My SECRET for Viral Reels!

- Instagram 2022 and my strategy for growth

- Reels is dominant for growth on Instagram

- My initial hesitation with short-form content

Why Reels is the Best Way to Grow on Instagram:

- Reels recommended to new accounts

- Reels can showcase cinematography and photography

- Targeting and developing relationships with current audience

- Getting new followers and potential clients from all around the world

My Formula for a High-Performing Reel:

- Hooking the viewer in the first one to three seconds

- Impressing the viewer with good shots or a good edit

- Encouraging viewers to watch over and over again

- Increasing watch time to improve algorithm performance

Playing the Instagram Algorithm:

- Making content for personal enjoyment

- No need to cater to algorithm every time

- Instagram Reels is still super weird

- Success with over 10,000 organic followers in the past few months

- Expert settings for Instagram Reels video coming soon

- Follow for more reels and to help reach 100k milestone

- Understanding of how the Instagram algorithm and Reels work

Pinterest Ad Formats and Specs

Ad Formats:

- Static ads: The most common format with one image, using a 2:3 ratio and a max file size of 20 MB. The headline can be up to 100 characters, and the description up to 500 characters.

- Video ads: Two subcategories: standard and max-width video ads. Both use an aspect ratio shorter than 1:2 and taller than 1.91:1, and file types of MP4, M4V, or MOV. Standard video ads can be up to 15 minutes long, while max-width video ads require a cover image.

- App install ads: Use a static image or video ad with a valid iTunes or Android App Store URL. The file size limit is 32 MB per image, and videos must be uploaded directly to Pinterest.

- Carousel ads: Available only on Pinterest business accounts, carousel ads require at least two images and allow up to five. The aspect ratio can be 1:1 or 2:3, and each image can have a different title and description.

- Shopping ads: Single creative ads featuring one product image or video, with specifications similar to static or video ads.

- Collection ads: A hero image with smaller images below, using 1:1 or 2:3 aspect ratios and a file size limit of 10 MB per image. Video ads can only be used for the hero creative.

How to Create Engaging Instagram Carousels-Carousels size and specs.

How to Create Engaging Instagram Carousels

Instagram carousels are a great way to increase reach and engagement on your Instagram posts. By using up to 10 photos or videos in a single post, you can share more content and encourage your followers to interact with your post. In this article, we will provide tips and guidelines for creating engaging Instagram carousels.

Benefits of Instagram Carousels:

- Instagram carousels get 1.5 times more reach and three times more engagement than regular Instagram posts.

- Instagram carousels can include a caption, alt image text, geotag, and account and product tags on each image.

- People can like, comment, and share your carousel post.

How to Create an Instagram Carousel:

1. Select the images or videos you want to include in your carousel.

2. Choose a theme or story for your carousel.

3. Decide on the order of your images or videos.

4. Write a compelling caption that encourages engagement.

5. Add alt image text, geotag, and account and product tags if applicable.

6. Publish your carousel post.

Instagram Carousel Sizes and Specs:

- Instagram carousels can be published in square, landscape, and portrait formats.

- Landscape: 1080 by 566 pixels

- Portrait: 1080 by 1350 pixels

- Square: 1080 by 1080 pixels

- Recommended image size: width of 1080 pixels, height between 566 and 1350 pixels depending on whether the image is landscape or portrait.

- Video length: 3 to 60 seconds

- Recommended video formats: mp4 and mov

- Aspect ratios: landscape (1.91:1), square (1:1), vertical (4:5)

- Maximum video size: four gigabytes

By following these guidelines and best practices, you can create engaging Instagram carousels that will increase your reach and engagement on the platform. Use your creativity to tell a story and share content that resonates with your audience. Happy carousel creating!

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