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Instagram Ads Tutorial For Beginners - NEW 2022 - Real Estate

Published on: December 6 2022 by Jaime Resendiz

Instagram Ads Tutorial For Beginners - NEW 2022 - Real Estate

Instagram Ads Tutorial For Beginners - NEW 2022 - Real Estate

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00:00:05 00:00:11 hey a time latekka Real Estate Advisors
00:00:08 00:00:13 today we're looking at Instagram ads now
00:00:11 00:00:15 I know we're used to running Facebook
00:00:13 00:00:18 ads and that has worked out well for us
00:00:15 00:00:21 but there is a ton of operants
00:00:18 00:00:25 opportunity in Instagram ads as well so
00:00:21 00:00:27 we're gonna look into that now if you're
00:00:25 00:00:30 new to Instagram don't have an account
00:00:27 00:00:31 or maybe have an account but don't use
00:00:30 00:00:34 it no worries
00:00:31 00:00:38 however one recommendation I have for
00:00:34 00:00:41 you is start using it and start and I
00:00:38 00:00:45 know it's very very vague and very macro
00:00:41 00:00:48 very not too detail-oriented so I want
00:00:45 00:00:51 to I want to provide some practikality
00:00:48 00:00:54 to that advice so for the next three
00:00:51 00:00:57 days post three times every single day
00:00:54 00:00:59 that's it we're not suggesting 7 days
00:00:57 00:01:02 the next three days if you have an
00:00:59 00:01:06 account start one create a little bio
00:01:02 00:01:09 show who you are and post just post
00:01:06 00:01:12 whether you're showing a home you're
00:01:09 00:01:14 taking a listing if you don't have
00:01:12 00:01:17 either or don't have clients at this
00:01:14 00:01:20 time go into your garage get your sign
00:01:17 00:01:22 out put it in your front yard take a
00:01:20 00:01:25 picture with it looking for a new home
00:01:22 00:01:29 something like that right so post
00:01:25 00:01:33 something that is visual Instagram is is
00:01:29 00:01:36 for video and picture so more visual
00:01:33 00:01:40 it's not a blog it's again very very
00:01:36 00:01:42 visual so doing something right off the
00:01:40 00:01:45 bat doing something today it's gonna
00:01:42 00:01:47 take you miles ahead there's a lot of
00:01:45 00:01:49 Instagram opportunity so that's what
00:01:47 00:01:51 we're gonna leverage so if you are new
00:01:49 00:01:53 or don't have one don't have an
00:01:51 00:01:56 Instagram add go over and play around
00:01:53 00:01:58 with it so that's one suggestion that I
00:01:56 00:02:02 have I'm not going to suggest that you
00:01:58 00:02:04 you create an ad today I'm gonna suggest
00:02:02 00:02:06 to you creating that in 3 days if you're
00:02:04 00:02:09 new to Instagram the reason I suggest
00:02:06 00:02:11 that is because I want you to be
00:02:09 00:02:12 familiar with it I want you to see what
00:02:11 00:02:13 you can and can't do I want you to see
00:02:12 00:02:16 what you
00:02:13 00:02:19 so Graham's stories are what and what
00:02:16 00:02:21 you can and can't post from dimension
00:02:19 00:02:24 standpoint what stands out what doesn't
00:02:21 00:02:27 so that would be your homework if you're
00:02:24 00:02:31 if you already have an Instagram account
00:02:27 00:02:33 and you're really phenomenal at it
00:02:31 00:02:35 meaning you're constantly posting you're
00:02:33 00:02:38 constantly engaging you know the
00:02:35 00:02:40 functionality and everything within
00:02:38 00:02:42 fantastik the one thing that I'm going
00:02:40 00:02:47 to suggest for you and this goes back
00:02:42 00:02:49 over to the Instagram newbies is to go
00:02:47 00:02:50 to this website which you're seeing
00:02:49 00:02:53 right in front of you
00:02:50 00:02:56 facebook.com business slash help and
00:02:53 00:02:59 we're gonna look at Instagram placement
00:02:56 00:03:00 so it's a very short read I know it
00:02:59 00:03:03 looks like quite a bit but you're gonna
00:03:00 00:03:04 knock this out in less than 10 minutes I
00:03:03 00:03:09 guarantee it in less than 10 minutes
00:03:04 00:03:11 it's a good it's it's a good guideline
00:03:09 00:03:14 to follow because these are the
00:03:11 00:03:17 guidelines for Instagram where you you
00:03:14 00:03:21 find out all right the length of video
00:03:17 00:03:23 that you can post what you can is if 60
00:03:21 00:03:26 seconds how many how many seconds can I
00:03:23 00:03:29 get away with in the ads feed or in the
00:03:26 00:03:31 ad stories what dimensions what type of
00:03:29 00:03:35 format so you're looking through here
00:03:31 00:03:41 and it gives you all of that you'll have
00:03:35 00:03:44 the specs create manage results all that
00:03:41 00:03:45 stuff so go through read it unless it
00:03:44 00:03:49 take you less than 10 minutes it's a
00:03:45 00:03:51 good understood I dia just understand
00:03:49 00:03:53 what Instagram placements are as far as
00:03:51 00:03:55 the functionality that's what we're
00:03:53 00:03:57 gonna cover today we're gonna run a a
00:03:55 00:04:00 Instagram ad I'm gonna say Facebook ad
00:03:57 00:04:03 because we're so used to but Instagram
00:04:00 00:04:05 ad we're gonna go over and it starts
00:04:03 00:04:08 from the same place it starts from your
00:04:05 00:04:11 ads manager everything is gonna be the
00:04:08 00:04:13 same except it's gonna be displaying in
00:04:11 00:04:15 Instagram and there are some specs that
00:04:13 00:04:19 you do want to be familiar with like as
00:04:15 00:04:21 we were looking at here in terms of the
00:04:19 00:04:23 video link what will show what won't
00:04:21 00:04:26 show what format it needs to be
00:04:23 00:04:30 and things are like so they're minor but
00:04:26 00:04:33 what that being said let's let's jump in
00:04:30 00:04:35 and let's run a an ad again we're gonna
00:04:33 00:04:37 we're more focused on the tiknical
00:04:35 00:04:40 component of it so how to actually run
00:04:37 00:04:43 it we're not gonna get too bogged down
00:04:40 00:04:44 in getting the audience just right we
00:04:43 00:04:47 are not gonna get too bogged down and
00:04:44 00:04:49 getting the perfect imagery I just want
00:04:47 00:04:51 to share with you how simple it is to
00:04:49 00:04:55 create an Instagram ad and where you
00:04:51 00:04:56 need to go to do it the ad copy is gonna
00:04:55 00:04:58 be the same that you've been running and
00:04:56 00:05:02 there's a lot of other videos in this
00:04:58 00:05:05 channel that have the ad copy to use so
00:05:02 00:05:08 we have quite a few videos about that
00:05:05 00:05:10 and with those types of videos as we're
00:05:08 00:05:13 going through and looking at every
00:05:10 00:05:15 single click that we do takes about 45
00:05:13 00:05:19 minutes this video will not be 45
00:05:15 00:05:21 minutes so let's let's go again you're
00:05:19 00:05:23 gonna log into your ad manager this
00:05:21 00:05:26 isn't new to you if you've been running
00:05:23 00:05:31 Facebook ads if you haven't then it
00:05:26 00:05:41 isn't you we're gonna put Instagram
00:05:31 00:05:45 continue Instagram up here if I could
00:05:41 00:05:47 spell it alright and then you have
00:05:45 00:05:51 choose where you want to drive traffic
00:05:47 00:05:53 so if traffic campaign will allow you to
00:05:51 00:05:54 put a link to an external source so
00:05:53 00:05:56 where do you want it to go do you want
00:05:54 00:05:59 to go to a website to an app to your
00:05:56 00:06:01 messenger what's app we're gonna select
00:05:59 00:06:03 website and then you're gonna see some
00:06:01 00:06:06 options depending on when you're
00:06:03 00:06:09 watching this video what's going on with
00:06:06 00:06:12 the mouse depending on when you're
00:06:09 00:06:15 watching this video these options of a
00:06:12 00:06:17 dynamic creative or an offer they may or
00:06:15 00:06:20 may not be there so Facebook is under
00:06:17 00:06:25 going through well they always do so
00:06:20 00:06:27 they put out demos or betas or trying
00:06:25 00:06:28 different things out and then the next
00:06:27 00:06:31 day they're gone so we're not gonna dig
00:06:28 00:06:32 into too much of these because we're
00:06:31 00:06:35 depending on when you're watching it
00:06:32 00:06:37 these features may not be around
00:06:35 00:06:39 because there's always that testing like
00:06:37 00:06:41 well what does work what doesn't work
00:06:39 00:06:43 very similar to us in our businesses we
00:06:41 00:06:45 try out different things to see what
00:06:43 00:06:46 works and what doesn't work so we're not
00:06:45 00:06:51 gonna get bogged down in the
00:06:46 00:06:53 externalities or special features we're
00:06:51 00:06:58 gonna go straight to the to the main
00:06:53 00:07:02 course alright let's see where do we
00:06:58 00:07:05 want to market today in our Instagram
00:07:02 00:07:06 Arlene Graham that's where we want to
00:07:05 00:07:09 market all right we're gonna select
00:07:06 00:07:13 Arlington which is in the dallas-fort
00:07:09 00:07:15 Worth Metroplex where the Dallas Cowboys
00:07:13 00:07:19 play I am NOT a Cowboys fan
00:07:15 00:07:21 I am a Minnesota Vikings fan so there's
00:07:19 00:07:29 that just need her to make that
00:07:21 00:07:35 distinction but let's narrow it down ten
00:07:29 00:07:37 miles and we aren't gonna go after home
00:07:35 00:07:41 buyers so I'll give you just a quick
00:07:37 00:07:44 overlay of an audience that that that is
00:07:41 00:07:50 working right now we are gonna have
00:07:44 00:07:55 interest in Zillow we are gonna have
00:07:50 00:08:02 interest in Trulia we are gonna have
00:07:55 00:08:05 interest in realtor calm okay now that's
00:08:02 00:08:06 good and we're gonna breeze right
00:08:05 00:08:09 through this again there's more detailed
00:08:06 00:08:11 videos in this channel which I highly
00:08:09 00:08:13 suggest that you subscribe and hit that
00:08:11 00:08:18 notification button so you know when
00:08:13 00:08:20 when the next video drops there's I've
00:08:18 00:08:23 been promising two videos per week
00:08:20 00:08:25 lately it's been five videos per week so
00:08:23 00:08:27 take advantage of that I'm not sure how
00:08:25 00:08:30 long I can keep that production because
00:08:27 00:08:32 I do have other businesses to run so
00:08:30 00:08:35 we'll we'll see how long that lasts so
00:08:32 00:08:37 for the time being know that we're at
00:08:35 00:08:40 five videos a week so take advantage of
00:08:37 00:08:45 it and we wouldn't an arrow the audience
00:08:40 00:08:46 as you saw there just so you see it we
00:08:45 00:08:48 want to narrow the audience and we want
00:08:46 00:08:51 to layer in something else
00:08:48 00:08:55 to get us more detailed targeting you
00:08:51 00:08:58 see that there's 200,000 people that are
00:08:55 00:09:02 interested in or have shown interest in
00:08:58 00:09:03 realtor Trulia Zillow the big players in
00:09:02 00:09:06 the space when it comes to the real
00:09:03 00:09:07 estate industry so there's a little
00:09:06 00:09:12 there's a level of interest when it
00:09:07 00:09:15 comes to real estate so we want to layer
00:09:12 00:09:21 in an additional an additional target
00:09:15 00:09:26 interest and we're gonna go after
00:09:21 00:09:26 married individuals so when you marry
00:09:27 00:09:35 here we go and engaged most likely when
00:09:34 00:09:38 you're engaged or married
00:09:35 00:09:41 there's real estate consideration
00:09:38 00:09:45 whether you each Eve's into the bride
00:09:41 00:09:49 the groom if they own homes then
00:09:45 00:09:52 possibly one gets old or gets used as a
00:09:49 00:09:55 as a rental property then they move into
00:09:52 00:09:57 one or they sell both then they get into
00:09:55 00:09:58 that'd be great right kidding
00:09:57 00:10:01 getting all three deals selling both
00:09:58 00:10:04 homes and then getting a adel a larger
00:10:01 00:10:06 home that would be cool but the majority
00:10:04 00:10:09 of the home buyers especially with the
00:10:06 00:10:12 criteria that we've selected - now will
00:10:09 00:10:14 probably be renting and then they'll be
00:10:12 00:10:16 looking at their first home purchase
00:10:14 00:10:18 then we're gonna exclude a few folks
00:10:16 00:10:26 real quick we're gonna exclude other
00:10:18 00:10:30 people like myself Realtors and we're
00:10:26 00:10:35 looking for job professions we're not
00:10:30 00:10:38 looking for interests and then you would
00:10:35 00:10:40 go through you you can select Keller
00:10:38 00:10:45 Williams you can select century 21 you
00:10:40 00:10:47 can select Remax you can select several
00:10:45 00:10:49 others right now even though it's a
00:10:47 00:10:52 large brokerage you can't select
00:10:49 00:10:54 exb Realtors I'll confirm that for you
00:10:52 00:10:54 right now
00:10:56 00:11:01 yeah so I
00:10:59 00:11:03 that job title to be added very time
00:11:01 00:11:06 very very shortly because there are a
00:11:03 00:11:09 lot of a lot of real estate agents that
00:11:06 00:11:17 I've joined exp so that is that it's
00:11:09 00:11:19 gonna be coming just so you see it again
00:11:17 00:11:22 you're looking for employers on the
00:11:19 00:11:23 right hand side but don't I don't want
00:11:22 00:11:26 to continue going down that rabbit hole
00:11:23 00:11:28 this is the important part this is gonna
00:11:26 00:11:32 drive what we're doing which essentially
00:11:28 00:11:34 is Instagram at right eye
00:11:32 00:11:35 I have not suggested automatik
00:11:34 00:11:37 placements in the past and I don't think
00:11:35 00:11:40 that I will in the future unless I see
00:11:37 00:11:42 with my split tests I see something
00:11:40 00:11:45 drastikally different we would
00:11:42 00:11:48 traditionally go to edit placement and
00:11:45 00:11:50 unselect everything else if we were
00:11:48 00:11:53 running a traditional Facebook ad
00:11:50 00:11:56 independent of a messenger at but in
00:11:53 00:11:57 this case instead of us unselecting
00:11:56 00:12:02 Instagram we're going to unselect
00:11:57 00:12:10 Facebook and we solely want to run this
00:12:02 00:12:14 ad on Instagram now this this how I'll
00:12:10 00:12:18 leave up to you but know that you can
00:12:14 00:12:21 select to only market to desktop or only
00:12:18 00:12:23 market to mobile for this example I'm
00:12:21 00:12:26 gonna leave both but if you wanted to be
00:12:23 00:12:28 conservative with your ad spend or if
00:12:26 00:12:31 you wanted to split test this this would
00:12:28 00:12:34 be a phenomenal way to do it run an ad
00:12:31 00:12:36 solely for mobile or running that solely
00:12:34 00:12:39 for desktop and see what the differences
00:12:36 00:12:43 look like for our purposes we're gonna
00:12:39 00:12:45 leave both of them so I just want to
00:12:43 00:12:50 point that out that you can certainly do
00:12:45 00:12:53 that we have 50,000 people that were
00:12:50 00:12:57 reaching so we're gonna select $1.00 per
00:12:53 00:12:59 10,000 so we're gonna say $5 a week you
00:12:57 00:13:01 can select you can select more you can
00:12:59 00:13:05 select less I like to go with $1 for
00:13:01 00:13:07 10,000 people reach or you can do a
00:13:05 00:13:10 lifetime budget so the lifetime budget
00:13:07 00:13:12 you can give it a hundred dollars for
00:13:10 00:13:18 the week and then it wouldn't
00:13:12 00:13:22 break it down to an even split it's not
00:13:18 00:13:23 if you if you do $100 for 20 days it's
00:13:22 00:13:25 not gonna break it down into five five
00:13:23 00:13:27 five five five it's gonna break it down
00:13:25 00:13:29 to where the engagement is you're gonna
00:13:27 00:13:31 see some days that your abs we're only
00:13:29 00:13:34 you're at spin was only three dollars or
00:13:31 00:13:35 so you'll see some days where your Aspen
00:13:34 00:13:39 was eight ten dollars
00:13:35 00:13:41 so the algorithm Facebook's algorithm is
00:13:39 00:13:44 adjusting based off of the lifetime
00:13:41 00:13:48 budget so don't expect a lean your spend
00:13:44 00:13:50 expect something a little bit more
00:13:48 00:13:51 sporadic and for us it's gonna be
00:13:50 00:13:54 sporadic because we don't necessarily
00:13:51 00:13:57 understand the Facebook algorithm in its
00:13:54 00:14:03 entirety but we know enough to expect
00:13:57 00:14:05 that and then here we'll go into the
00:14:03 00:14:08 differentiation between landing page
00:14:05 00:14:11 views and link clicks if you do link
00:14:08 00:14:14 clicks every time you click on it that
00:14:11 00:14:16 is a spin there so that is you get
00:14:14 00:14:20 charged for that the difference between
00:14:16 00:14:23 that and landing page views is if you
00:14:20 00:14:26 choose landing page views it will wait
00:14:23 00:14:29 until your page actually low so a few of
00:14:26 00:14:31 us if you know that your website is slow
00:14:29 00:14:33 or if you don't have landing pages and
00:14:31 00:14:35 you know that there's a lot of
00:14:33 00:14:37 multimedia on your website it would be
00:14:35 00:14:40 of benefit to you to go ahead and click
00:14:37 00:14:41 landing page views because you know that
00:14:40 00:14:44 your website is not the most functional
00:14:41 00:14:48 and it takes a bit longer for it to
00:14:44 00:14:50 actually upload and if you're going on
00:14:48 00:14:52 the link clicks then you're gonna be
00:14:50 00:14:54 charged whether that web site loads or
00:14:52 00:14:57 not so if you have a high bounce rate
00:14:54 00:15:00 because your website is loading slower
00:14:57 00:15:02 then that's gonna be an issue you may be
00:15:00 00:15:04 better off with doing landing page views
00:15:02 00:15:07 so I did want to point that out because
00:15:04 00:15:09 that is one of the one of the most
00:15:07 00:15:11 common questions that I get when someone
00:15:09 00:15:17 is running Instagram ads for the first
00:15:11 00:15:17 time when you go to continue
00:15:20 00:15:24 it's gonna keep we're just gonna keep
00:15:22 00:15:26 posting that and then this is where you
00:15:24 00:15:29 would select your Instagram account
00:15:26 00:15:30 mine's already connected so select the
00:15:29 00:15:33 Instagram account to represent your
00:15:30 00:15:34 business in your Instagram app to manage
00:15:33 00:15:36 available Instagram accounts contact
00:15:34 00:15:38 your business manager admin so mine's
00:15:36 00:15:41 already connected you're gonna be asked
00:15:38 00:15:43 to connect your your Instagram account
00:15:41 00:15:46 here this is the first time that you're
00:15:43 00:15:49 running it but it shouldn't be too
00:15:46 00:15:53 difficult for you what is going on with
00:15:49 00:15:56 my mouse it's it's dancing quite a bit
00:15:53 00:16:00 alright and at the format very similar
00:15:56 00:16:02 there's not much difference from your
00:16:00 00:16:04 traditional Facebook ads to your
00:16:02 00:16:06 Instagram ads as you saw the the
00:16:04 00:16:09 interface is essentially the same the
00:16:06 00:16:11 only edit that we've done differently
00:16:09 00:16:14 than our traditional Facebook ads has
00:16:11 00:16:17 been unselecting Facebook altogether and
00:16:14 00:16:19 only running Instagram you don't even
00:16:17 00:16:23 have to do that you could actually run
00:16:19 00:16:26 the same ad on both both interfaces I
00:16:23 00:16:28 don't suggest that because I I want
00:16:26 00:16:29 there to actually be a split test I want
00:16:28 00:16:31 to be that just I want to see a
00:16:29 00:16:33 distinction between each and I want to
00:16:31 00:16:36 be more intentional with the type of ad
00:16:33 00:16:39 that I run and the format that I run in
00:16:36 00:16:41 it so that's the reason but there's
00:16:39 00:16:44 nothing stopping you from running the ad
00:16:41 00:16:46 across all channels across your
00:16:44 00:16:49 messenger across your across your
00:16:46 00:16:53 newsfeed across your Instagram stories
00:16:49 00:16:55 or or anything of the light so feel free
00:16:53 00:16:57 to include all of them but this is very
00:16:55 00:17:01 intentional a Facebook I'm sorry
00:16:57 00:17:06 a Instagram ad we're gonna select a
00:17:01 00:17:09 video and you'll see that those
00:17:06 00:17:11 recommendations or these specifications
00:17:09 00:17:13 that we saw at the beginning of the
00:17:11 00:17:16 video and this link will be in the
00:17:13 00:17:19 description below but know that you can
00:17:16 00:17:22 just google you can just go with this
00:17:19 00:17:26 information and it'll come up but the
00:17:22 00:17:28 specs are here as well to give you a a
00:17:26 00:17:31 speedy version so cliffnotes of what you
00:17:28 00:17:33 can and can't upload they'll they'll of
00:17:31 00:17:36 course tell you hey the ad was rejected
00:17:33 00:17:40 for x y&z reason but this gives you a
00:17:36 00:17:43 upfront information of hey what exactly
00:17:40 00:17:48 will go wrong with my ad if in case it
00:17:43 00:17:52 gets rejected let's see we'll just
00:17:48 00:17:54 browse library for this example this one
00:17:52 00:17:59 looks good duration 21 seconds I like
00:17:54 00:18:01 that that's not too lengthy again these
00:17:59 00:18:03 features this feature just came online a
00:18:01 00:18:05 few weeks ago I'm not gonna bother going
00:18:03 00:18:07 down that rabbit hole because again
00:18:05 00:18:12 depending on what you watch this video
00:18:07 00:18:19 it'll change it just will change so I
00:18:12 00:18:23 know enough to know that your perfect ad
00:18:19 00:18:27 copy here and then when you're gonna go
00:18:23 00:18:31 grab your website URL I'm just gonna go
00:18:27 00:18:34 and grab the URL of one of my funnels
00:18:31 00:18:37 just to have something in place and then
00:18:34 00:18:39 very similar again you see the interface
00:18:37 00:18:41 and the way to create it is pretty much
00:18:39 00:18:44 identikal it's just the placement and
00:18:41 00:18:47 the intentionality of what its gonna
00:18:44 00:18:49 look like so you're seeing the demo over
00:18:47 00:18:52 here on what the feed is gonna show and
00:18:49 00:18:54 then the Instagram stories so for
00:18:52 00:18:58 Instagram stories I would choose
00:18:54 00:19:00 something a little bit more vertikal and
00:18:58 00:19:04 that's a distinction that I would do for
00:19:00 00:19:08 this demo we're not too worried about it
00:19:04 00:19:12 but you see the clear difference of the
00:19:08 00:19:14 way that it's presented you want on your
00:19:12 00:19:17 Instagram feed you see some a more
00:19:14 00:19:19 horizontal layout versus the Instagram
00:19:17 00:19:22 stories you see a little bit more
00:19:19 00:19:25 vertikal so it would be to your benefit
00:19:22 00:19:28 to provide either a image or a video
00:19:25 00:19:31 that's a bit more vertikal to use to use
00:19:28 00:19:35 up a little bit more real estate
00:19:31 00:19:38 unintended that you're that you're
00:19:35 00:19:43 trying to to run and then you just hit
00:19:38 00:19:46 confirm and you're off and running so
00:19:43 00:19:47 going back to the let's just make sure
00:19:46 00:19:53 it goes to confirm
00:19:47 00:19:56 confirmed going back to the the business
00:19:53 00:19:59 help again it would be good idea just
00:19:56 00:20:03 run through this once and you're good to
00:19:59 00:20:05 go if you're if you're new to Facebook
00:20:03 00:20:07 I'm sorry if you're new to Instagram go
00:20:05 00:20:08 ahead and create your account go ahead
00:20:07 00:20:12 and play around with it a little bit
00:20:08 00:20:14 further get your get your bearings on
00:20:12 00:20:16 what you can and can't do it's a little
00:20:14 00:20:18 bit different from Facebook so you may
00:20:16 00:20:20 have tried to log in before and it just
00:20:18 00:20:22 became too cumbersome and you just stuck
00:20:20 00:20:24 with Facebook but now's the time to go
00:20:22 00:20:27 ahead and jump over to Instagram it's
00:20:24 00:20:29 continuing to grow a lot of your clients
00:20:27 00:20:31 should be there and are there so it's a
00:20:29 00:20:33 good benefit for you to learn it already
00:20:31 00:20:35 and there's a lot of assets a lot of
00:20:33 00:20:38 digital assets that you can leverage
00:20:35 00:20:40 which are phenomenal pictures of a home
00:20:38 00:20:43 or something interactive there's a lot
00:20:40 00:20:44 of people that are seeking engagement
00:20:43 00:20:49 from people that are active in the sense
00:20:44 00:20:52 of there is something about being out on
00:20:49 00:20:53 the road in between the hours of 9:00
00:20:52 00:20:56 and 5:00 which a lot of people don't
00:20:53 00:20:59 have that luxury if you will as they're
00:20:56 00:21:02 in their place of work but anyway that
00:20:59 00:21:04 is Instagram ads if there's any
00:21:02 00:21:06 questions comments or concerns as always
00:21:04 00:21:08 please leave them in the comment section
00:21:06 00:21:11 below I'll get to them and I'll reply to
00:21:08 00:21:13 every single one of them also like
00:21:11 00:21:14 comment share and subscribe with anybody
00:21:13 00:21:15 I'm sorry
00:21:14 00:21:17 subscribe and hit that notification
00:21:15 00:21:20 button but share with anybody that you
00:21:17 00:21:22 think will benefit from this this goes
00:21:20 00:21:23 beyond just real estate this goes for
00:21:22 00:21:27 any entrepreneur out there that's trying
00:21:23 00:21:27 to get a client or a customer
00:21:42 00:21:44 you