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Published on: January 2 2023 by pipiads

The BEST Way To Advertise On Instagram In 2022 (SECRET)

there are three things you need to know,if you want to create effective high,converting and profitable instagram ads,first you need to be using the right,kind of ad format you see instagram has,changed a lot over the past few months,and there's one kind of ad format that's,working better than pretty much any,other kind of instagram ad right now if,you choose the wrong ad format or worse,just go along with the default settings,and leave it up to instagram to decide,where to show your ad it doesn't matter,how smart or funny or creative your,instagram ads are they're just not gonna,work next you need to script your ad in,a very specific way known as p-a-s-o or,paso this is going to hook your viewer,right from the start keep them engaged,throughout your ad and get them to take,action at the end but don't worry if,you've never heard of this before most,people haven't so i'm going to show you,exactly what it means and how you can,incorporate it into your instagram ads,and lastly you need to use something,called sequencing sequencing is an,advertising strategy that not a lot of,people know about but it's been proven,to increase your ads consumption by 87,and the amount of conversions you get by,56 or more understanding how sequencing,works won't just make your instagram ads,more effective but you'll see how you,can apply this to any and all marketing,and advertising you create from today,forward sequencing really is the closest,thing to a marketing magic bullet that,i've ever found,so let me show you how it's done,starting with the all-important ad,format fun fact you probably already,knew this but instagram is no longer a,photo sharing app now they all about,that video life the head of instagram,adam massari said this last year but,they backed it up by changing the,algorithm and pretty much wiping out any,hopes of organic reach from photos and,replacing everybody's feeds with video,but not just any kinds of videos a very,specific and very familiar looking kind,of video known as the instagram reel a,short form vertikal video with all the,makings of its competitor tiktok in fact,it's pretty obvious that instagram reels,is a direct copy of tiktok but all is,fair in love and war and this is war,anyway i guess instagram figured if you,can't beat tiktok you might as well join,them or at least copy exactly what,they're doing and so instagram hopped on,the tiktok bandwagon essentially,leveraging the popularity of this new,format and did everything they could to,get their existing users to adopt this,new reels feature now this next part's,worth paying extra attention to because,it's going to serve you for many years,to come anytime an app like instagram or,facebook or tiktok or whatever,launches a new feature they give that,feature a bit of a head start a little,extra push and some algorithmic support,in order to try to get it to catch on a,little faster essentially the way it,works is that they reward the creators,and advertisers who use their new,features by giving them a,disproportionate amount of new reach in,order to help them get this new feature,in front of as many people as possible,and that's what happened with reels,exactly like what happened with lives,and stories and carousels and well,anything and everything they ever,launched this is why while you want to,be careful to not chase after too many,different shiny objects you also want to,be able to capitalize on new trends,because they often offer these massive,first mover advantages to the people,that adopt those early tiknologies and,early tools long story short people like,reels and instagram wants you to use,reels and not just organically either,but is a powerful advertising tool that,right now is getting better results than,pretty much any other placement on,instagram and you can safely test out,story placements alongside your reels,placements with just the click of a,button and creating an instagram reels,only ad is really pretty simple now if,this is your first instagram ad ever,then it's important to understand that,facebook owns instagram so the way that,you create instagram ads is actually,through the facebook ads manager so in,order to run instagram ads the first,thing you need to do is sign up for a,facebook ads manager account once that's,done you're pretty much off to the races,so to set up an instagram reels ad all,you need to do is first log into your,facebook ads manager account and once,inside choose your objective and,targeting options i'll tok about that,more in just a minute and then choose,manual placements and select reels you,can upload an existing reel that you,already have or you can create a brand,new reel from scratch which is usually,what i recommend this is because when,you're upgrading your marketing strategy,from free organic traffic to paid online,advertising and real money is on the,line you want to make sure that you're,doing everything in your power to,optimize this ad for the highest,likelihood of success okay next up let's,tok about how to script your ad for,maximum impact because make no mistake,the advertisers that are getting the,best results with their instagram ads,right now are thoughtful and strategic,and very careful about what they say and,how they're saying it if you're the kind,of person who's comfortable just getting,in front of the camera hitting record,and trying to nail it in your first shot,that's awesome you have a gift my friend,most people though myself included are,gonna benefit by just a little bit of,prep work and some planning to make sure,that we say the right things in the,right way at the right time in fact even,after having created thousands of ads,over the past 10 years for brands and,businesses of all shapes and sizes i,still spend most of my advertising time,on writing and editing my ads in order,to make them as powerful and impactful,as possible and over the years i've,found that whenever i get stuck or just,can't seem to get inspired or come up,with anything new all i need to do is go,back to one of my favorite copywriting,frameworks of all time paso so let me,show you what that looks like now vaso,or paso stands for pain agitate solution,and outcome this is a proven formula,because it gets right to the core of,what's really important with your,message which is your customer and their,problems you then agitate the problem by,showing them just how bad it is before,moving on to the solution your solution,and then wrapping it all up with the,outcome and the results that they'll,experience now obviously you're going to,want to jazz it up just a little bit,more and make it specific to your,business and your market in your,industry but to show you what this might,look like in the real world here's an,example of a grizzly bear self-defense,course known as bare jitsu a popular and,practikal martial art up here in canada,there's nothing worse than going for a,nice walk in the woods only to be,confronted by an angry bear face to face,with this 800 pound giant of the forest,your options are extremely limited you,can't outrun it outclimb it or out fight,it that is unless you're armed with the,skills of bare jitsu a non-lethal,martial art crafted in the back country,of canada's most remote wilderness that,can help you defend yourself against one,of the forest's most dangerous predators,after you learn the art of bare jitsu,you can walk freely safely and,confidently knowing that you have the,skills and experience to conquer,anything that nature can throw at you,[Music],okay now that we've got that covered,next sequence a strategy that's been,proven to increase the consumption of,your ads by 87 and your conversions by,56 or more there was a us-based,advertising research study done by,adaptly facebook and refinery29 their,goal was to try to find out what,advertising strategy worked best option,a was to create a single ad with a,single call to action essentially one ad,one call to action which is pretty,standard in how most people do their,advertising

How to create instagram ads എങ്ങനെ എളുപ്പത്തിൽ ad ഇടാം #oriflame #instagram #ad #malayalam#paidads

subscribe,[Music],my channel notifications,foreign,foreign,selected,selection,s,ending,parenting options,okay,okay,there are initiations,foreign,foreign,again,in the um,foreign,foreign,foreign,okay,okay,thank you so much

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How to Run Ads on Instagram - Complete Instagram Ads Tutorial

everyone in today's video i want to show,you how to,run a successful instagram ad in the,previous video i showed you how to,create the actual ad itself,it was a video ad that we created from,scratch if you haven't watched that,you could watch that after this video it,walks you exactly on what platform i use,and how i create my videos right on the,computer here without really any,tiknical knowledge,but this video is focused on creating,the ad itself,targeting people running the actual,creative on the ad,titles descriptions everything you need,to know is covered in this video,for instagram ads now i mentioned this,before,in the other video but do not use,instagram,app to run ads if you have a business,account you'll see this promote,icon right here and you could do that,but it's very limited,i only do that when i only have my,mobile phone and i want to run a quick,ad and not spend a lot of money,a lot of the information on targeting a,lot of the ways you really optimize,an ad is not built into this it's built,into the facebook ad,platform that i'll show you in this,video on how to use facebook and,instagram are the same ad platform,facebook owns instagram they bought it,way back in 2012,so it's all the same the only thing that,changes between facebook ads and,instagram ads is the creative of the ad,how you lay out that how you make that,and then where the ad gets placed at the,end of the ad creation process,i'll show you all this step by step so,it's a lot more clear,rather than me toking let's jump in the,computer here and set up our instagram,ad,to get started with instagram ads go to,business.facebook.com,this is the place where we're gonna set,up our ad accounts,it does say facebook but as i mentioned,facebook and instagram are the same ad,platform,and the reason why i want you to set,this up the business manager,is this is going to allow you to run,more than one ad account,personally you get one ad account and,even if you only plan to running one ad,for one business,this is still the best workflow you,could later request,access to other pages for from different,ad accounts,and you could assign permission to other,people to help you with your ads too,and this is just the typical workflow of,running ads on facebook and,on instagram go ahead and create an,account here,i covered this in a different video i'll,put that video link in the description,and i'm going to log into my account,here so i could show you the next step,and this is typically the next page,after you set up your ad account your,business manager account,and what we want to do is we want to,create on more tools over here and go to,our ad manager this is where everything,is going to take place,inside of ad manager now if you don't go,this route through the business manager,and you just do this from your personal,facebook account here i'm on a personal,facebook account,you could press the plus sign here and,then you could press ads,but this actually shows you a different,setup process that i'm going to show you,everything's applicable but this is just,more limited than,the workflow that i'm showing you so if,you can follow along so you come to this,page,and i'm gonna walk you through this page,here all right let's go through creating,our instagram ad and remember this is,also gonna show you how to make facebook,ads too so it's all,in one and it's basically laid out,in three sections and i'm going to walk,you through each one,at the top level you have your campaign,and then inside of that you have ad sets,and inside of ad sets will,have our actual ad so let's see what,each one is going to get us so,let's start with campaign and to create,one we just press,create right here and this is the,campaign,objective that you need to choose here,now i'm going to walk you through a few,of these,but almost every time that i use this,i'm going to choose,traffic as my campaign objective,this basically means if you go over the,eye it's going to show you,i'm going to send people to my website,that's,what my goal is for running this,instagram campaign,now if i'm selling a digital course,which i am in this case or if i'm,selling a,product or even getting information to,people this is a good one to choose but,i'll walk you through each one there's,three columns awareness,is just what it sounds like brand,awareness so coca-cola or big brands may,just do brand awareness you just want to,get your brand,in front of people same with reach you,just want to reach the maximum amount of,people,now brand awareness is a little bit,better because it actually shows you to,people that are likely to remember it,and instagram and facebook know a lot,about people on those platforms so this,is how it's able to know that,and reach is just if you wanted to be,shown to the most number of people,that you could reach now this is for you,if you don't have a goal and you're just,trying to get your brand's name,or logo out there or maybe you created a,video and you wanted to get it out there,but there's better options under,consideration so i typically pay,attention over here,traffic is you intend for the person,seeing your advertisement to go to your,website,this is very very useful and the other,one i really like is video views,if you run a video you could get a lot,of views on it using this way,and i do app install sometimes that's,obviously if you have ads,now lead generation is very useful if,your business,is a service business you want to,generate a lead so you could follow up,with that person,and let's go to the conversion column,now this gets a little more complicated,because you have to install what's,called a facebook,pixel on your website but for example,once you do that,and you choose the conversions tracking,here this option,what it's gonna do is it's gonna know,when someone's gonna go on your website,and go to your checkout page and,actually pay,this is gonna know that happened and,counted as a conversion so your,conversion,is helping someone walk them through a,sale,now the only reason you have to install,the facebook pixel because,facebook through this ad platform,and with instagram they need to know,what someone did on your website without,the facebook pixel they have no idea,then all they could tell from this page,is if they clicked on the link,from the ad to go to your website but,they're not gonna know what's happening,on your website so that's why the,conversion tracking requires facebook,pixel i'm not gonna cover conversion,tracking here,we'll do a consideration campaign but,just about every one of them except,the conversion ones are gonna have the,same process this one is just going to,require the installation of facebook,pixel,you could go ahead and google that and,look it up on youtube a lot of videos,covering that,let's choose traffic and as you can see,send people to a destination like a,website,or app in this case i want to send,people to a website,and i'm going to skip this optional,section because we're going to walk,through that,through the next step let's press,continue now once we,create our campaign which is the highest,level here,it's going to bring us to our ad set so,this is where,everything is going to happen as far as,targeting the right people that we want,to target,as you can see on the right side this is,going to show audience definition,this is going to show how many people,your ad could potentially,reach right now it's based in the us so,it's 230 million people,which is how many people are on facebook,in the us and the world is closer to 3,billion people,so this is fairly broad i'm going to,tok more about this but let's go back,to our campaign level,so i could show you some things that we,skipped on the campaign creation because,it just brought me here but you may,still be on the new campaign section,you could name your campaign so type out,the name of your campaign whatever it,may be,and then the buying type of your,campaign right now is set to auction,this may change depending on what t

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I Found the BEST Way to Run Instagram Ads in 2023

if you've ever run Instagram ads and it,didn't go so well it's probably because,you were just blending in with every,other Advertiser with no real strategy,before you do that did you know that,there's a better way to run Instagram,ads that are going to get you much more,profitable long-term results and spend,way less of your money well I found it,and in this video I'm going to break,down my exact strategy so you can get,your results from this to this using,just one ad type in a very affordable,budget and the reason this ad strategy,works so well is because it plays into,actual human psychology and known buying,Behavior,the big mistake that most small,businesses make when it comes to,advertising on Instagram is they run an,ad to a cold audience who doesn't know,them yet asking for a sale or for their,email address but the problem is buying,decisions just aren't made that quickly,so you end up spending a lot to,advertise to people who just aren't,worth the money because they aren't,ready to buy yet they're not warmed up,to you as a business yet so how can we,reach those same people for a lot less,money that's what this video is all,about I call it the omnipresent reels,strategy omnipresent just means showing,up over and over again in a smart,sequence of ads that consistently put,you in front of your target audience,more often than your competition and it,mimics the way people might naturally,find you online gradually getting to,know like and trust you this sequence,just puts it all on hyperdrive helping,quickly move people from never heard of,you before all the way through I'm ready,to take my money now Meanwhile your,competition will just fall away into the,sea of mediocre Instagram advertisers,banging their heads on the propeller of,negative Roi and this strategy works,best using the Instagram reels ad,placement it's where the most eyeballs,are on the platform right now since it's,what Instagram's pushing the most,they're no longer an image sharing app,they're in this short form video,business and they want you to be making,reels so if you give them what they want,they'll reward you with more views for,less money now this is a two-phase,strategy so phase one involves just a,single specific real ad designed to,attract your ideal customers and then,phase two involves a specific variety of,reels each created to hit on a different,psychological trigger that all add up to,your prospects feeling like they know,you and what you can do for them so this,works dramatikally better than just,throwing out a single ad asking for a,sale and just hoping it hits because it,never does does so let's jump right into,phase one where we'll create what I call,your magnet ad so this ad shouldn't even,remotely resemble an ad okay it isn't,going to mention your business or your,paid services at all the only goal of,this reel is to attract the right people,who would be perfect customers and get,them to watch at least part of your,video and to get everyone else to just,swipe on past and the way you're going,to do this is to Simply create a really,short clip that's closely related to,your business Niche that either informs,or inspires on that topic then the idea,is anyone who's interested enough to,watch it would likely be your perfect,customer so what could this video be,about first of all you don't need to,dance or point or dance and point or,follow any of the latest trends from,tiktok in fact I would definitely,advise against going with anything,trendy because those Trends change all,the time and the beauty of this strategy,is however green it's designed to be so,you should be able to create the,sequence just once and have it last you,for a year or more and in case you're,stuck for ideas here a great all-purpose,prompt for your reel would be to think,of your ideal customer's biggest problem,or stumbling block that's in their way,right now then just make a short video,giving them the one piece of advice or,the three tips or the truth behind the,common myth that's standing in their way,the idea is you're inspiring them that,what they want is possible and maybe,you're even giving them a shortcut to a,quick win that they can achieve on their,own for instance if you're a window,cleaning company you might start out,saying something like if you can't keep,the outsides of your second story,windows clean here's a secret trick you,can use then you'd simply teach them the,trick or the three tips or give them the,best expert advice on your subject now,this is the part I always get the most,questions about in the comments so come,back to me here you're going to want to,choose the engagement objective at the,can campaign level then when you get to,the ad set level they're going to ask,you to set your conversion location,you'll choose on your ad and then under,engagement type you'll choose video,views then when it comes to budget I,recommend starting out setting this,right around 10 or so this is going to,be enough to start building your custom,audience of your best customer matches,so who will you show your phase one,magnet ad to generally speaking the more,wide open you can leave your targeting,the more leeway you're giving Facebook,to put its algorithm to good use and,spoiler alert the Facebook algorithm is,smarter than any human brain could ever,hope to be so trust it to work out for,itself who your best prospects would be,the only reason you might want to narrow,it down is if you're a local business in,which case you'll specify the geographic,area you want your ads to show in or if,you're a super Niche business like if,only hair stylists or classic car,collectors would be interested in what,you have to offer in that that case you,might want to apply a very basic,interest targeting option but easy does,it here you definitely don't want to get,too granular and restrict that algorithm,from doing its thing we want big,audiences for phase one so now that our,phase one magnet ads are running,attracting new prospects to your,business every single day it's time for,phase two and here's where things get,really interesting because phase two,involves 10 different reels ads that,each satisfy a specific objective it'll,be shown to your prospects in a repeated,rotation so you show up in front of your,audience on a set schedule of two ads,per day now if that sounds like a lot or,if you're confused at all by it don't,worry I'm about to explain everything so,let's start off with the ads themselves,that I recommend you create and keep in,mind these should all be very short they,can be up to 90 seconds long but,honestly I'd keep them anywhere from 30,to 60 seconds if you can so we're not,toking about producing 10 big big long,videos here if they're simple they're,short and you can do this I promise okay,so here are the different ad types that,you'll need so first you should start,with two helpful tips or how to style,videos these are all just about,delivering even more value to your,custom ad audience so they're pretty,much in the same style as your magnet ad,each delivering a quick tip or two orb,action steps it'll help them get a,result that they're after and for extra,bonus points here if you happen to have,any clips of you delivering these tips,from a stage or during a podcast where,you were interviewed as an expert guest,anything that puts you in the spotlight,as the expert by all means use that next,you want to create two advice Style,videos so these are a little different,because you're not giving Specific,Instructions you're just giving them,your two cents you know the same kind of,advice you'd find yourself giving to,your customers or clients all the time,just keep it to one piece of advice in,each video to make them super super,simple and really easy to understand,next you want to create one,inspirational video so this is where you,essentially let them know what's,possible like if you're an accountant,you might tok about how structuring,your business as an S corp can save you,a bunch on taxes

How to Run Instagram Ads, Complete Instagram Advertisement Tutorial, Freelancing Tips and Tricks

If you want to increase Instagram followers or you have a product that you want to sell.,If you also have a client for which you want to run ads on Instagram.,So in this video, I will tell you completely about Instagram ads.,How do you run your Instagram feed and story ads?,I will tell you everything in this video.,So watch the complete video and subscribe to the channel.,If you want more content like this.,This skill also has a high demand on Fiverr.,As you see, I searched Instagram ads, and we got 5,400 services.,You can easily outrank this If you follow the Fiverr methodology series.,This skill is very important. I will tell you in detail about that skill in this video.,If you guys like my work? You can support it on pateron.com/letsuncover.,The link is in the description. Go and check that.,The important thing I want to tell you here is, If you don't know running Facebook ads.,That video link is also in the description. I will tell you about everything in that video.,I already make videos on YouTube, Google, and LinkedIn ads.,That videos link is also in the description. Make sure to watch them.,Those videos will be beneficial for you.,If you want to sell these skills online. This is an excellent skill and has high demand online.,Because you are bringing customers for clients.,If you also want to sell your own products. I think this is a basic skill,that a Freelancer knows about.,Because you need this skill once in your career.,for example, you have a skill, and you want to sell it's services online.,You can find clients through advertisements.,So let's go to the Pc screen and see how we do this work.,As you see, I am on my PC screen, and my Facebook account is opened.,There is an Ads manager option on the left side of ads. Click on it, and you see Ads Manager is open.,In my Facebook ads video, I will tell you how you create a Business Manager account.,And create an ad account in it.,Everything is in it; you can watch many things in that video. The link is in the description.,After going there, you also go to the ads manager from here.,If you click on home, all your business accounts are opened.,We can go back to the ads manager.,The first thing is you have to create a campaign.,Click on create, and here, enter your goal for the campaign.,We select traffic because we want traffic on our link. After selecting, we continue it.,Now we have a name option. We write Instagram ads.,After that, enter your camping details. We select auction, and for the camping objective, we choose traffic.,You can enter your spending limit. But we set it later.,After that, we click on next. You have to double-check that the traffic you select is the website.,Scroll down and select the budget. Select thousand rupees budget.,You can select the schedule of the ad. As you see our start date is 3 March and the end date is 6 March.,Here at the bottom, you have the audience option.,If you have any save the audience, you can select them.,But if you don't have any save audience, you can create them.,For example, I have my website where I sell tee-shirt, shoes, etc.,I have to show my advertisement to these types of people.,We are toking about Instagram, so we have to make sure to target Instagram.,In Location, you can select Pakistan or any specific location you can.,For example, I select Lahore, and you see we have an area option.,We can increase or decrease it. After that, If you want to add more audience to it, you can.,For example, I also add Multan. We can also set the radius of it.,After doing this, we come to the age section.,So you have to identify what type of age group you must show your product to.,As an example, If you are selling sneakers.,Obviously, You will not select an old audience because they will not purchase your product.,If I am running Freelancing ads, I will select between 18-40. Or it may be 35.,I can identify the age group in my YouTube analytiks. And add them here.,So in the gender, we will select all.,If you have any specific product for a gender. You can select it from here.,You must select all in one case if your product is for both genders.,After doing this, you have detailed targeting. There we can select interests and behavior.,For example, If someone has an interest in shoes. You can select from here.,It takes some time, but you will get them as you see a lot of interest shown here.,For example, I select shoes and write Nike shoes. You see, we got a lot of options.,I select Air Jordan. I am selecting the type of people who are interested in these things.,If I want someone whose interest is in clothing or tee shirts.,As you see a lot of interest shown. You can select all of them.,But we only select tee-shirt. If, for example, you want to reach people beyond these targeting details.,That helps you to increase the ad performance.,Basically, Facebook identifies this and shows what type of people this ad will be shown.,If you want to select this, you can. But it will require some additional cost.,Below all languages, you can select the languages.,For example, if I don't want to share the ads with those who like my Facebook or Instagram page.,Or I can also target people who like my page, Friends of people who like my page.,I have all of the options I can set. For now, we will leave this.,For example, If I want to show my ads to new people. I can select this option.,And add my page link here.,In placement, we have automatik and manual placement options.,This is very important if you want to run Instagram ads.,You have to select manual placement after selecting it.,You have to unselect Facebook, audience network, and messenger.,Below are some options, you just have to select Instagram stories.,Like this, I have done. Now there is just Instagram, and we only want to run ads on Instagram stories.,If you want to run ads on your Instagram feed. Just select it and unselect the remaining options.,On the right, you can see what it will look like.,You can also see Instagram and Facebook stories.,We can run ads on Instagram feeds, stories, and explore sections.,If, for example, I upload a video or post on my Instagram page. Its reach will not be much.,Here if you want to select a specific Device or operating system.,Or if you want to target someone only when they are on wifi. You have all of these options.,Here is a brand safety option. If you don't want to show your ad with specific content.,You can do this from here.,Below you have optimization and delivery option.,So our primary goal is Links clicks. People swipe up more and more.,There are also some other options you can see.,On link clicks, Instagram only shows ads to people that were interested in it.,On cost control, we can enter the maximum cost for one link.,Select the impressions it is also best.,As you know, we select links to click in delivery and optimization.,This aim is that Instagram will only show your ads to those who are willing to click.,And at the bottom, you can select how you get charged.,After doing this, click on next. Now here we have to create an ad.,Enter the ad name; for example, we write Let's Uncover.,And you have Facebook and Instagram page options.,Obviously, we have to run ads on Instagram, so that's why we select Instagram.,Switch the preview on. After that, we have a format option.,You can choose a single image or video, carousel, and collection.,You have to select a single image or video.,After that, go to add media and enter the image if you want to run an image ad.,Or, if you want to run a video, enter the video ad.,For example, I click on a video ad and enter a short video I made for my channel.,This is a 59-second video, and I enter it. Now we have a preview of how our ad will show.,After that, we have some options. We select on the website, so enter the URL.,For example, I wish more and more subscribers on my channel. This is just an example I am giving.,You have to select website URLs and targeting by yourself.,Like on start, we have target shoes.,You have to enter your

Instagram Ads Tutorial 2020 (Step by Step)

so in this video I'm gonna show you,everything that you need to know when it,comes to running ads on Instagram,now look Instagram is owned by Facebook,and so if you're interested in running,ads on this platform you could do it,through Instagram through the app or,what I would suggest doing and what I'm,gonna show you in this video is how to,actually run Instagram ads through the,Facebook Ads manager okay and so that's,how we're gonna do it for this video if,you are familiar with Instagram I'm,going to assume that you already are but,it is one of the most popular social,media platforms in the world and so,we're gonna discuss that in this video,on how we can run ads with this we do,tok about Facebook ads Google Ads,YouTube ads everything else on this,channel as well so if you're new here,and you want to learn more about running,ads on some of these different platforms,on these social platforms then make sure,you hit the subscribe button and let's,just get started with this video we're,gonna try to break this down as simple,as possible here and first of all let me,just show you the different types of ads,that we can run and then tok about some,of the pros and cons of each one of,those different types of ads that we put,on Instagram and then how we can,implement those two to really get the,highest rate of return for whatever we,might be doing for these ads okay so,this is actually just business on,Instagram this is part of their website,and this kind of goes over some of the,different ads that you can run on their,platform so the first one here that,we're going to see a story's ads right,and this is actually kind of a newer,type of ad that we've seen on Instagram,obviously Instagram has been around,since I believe 2011 2012 around that is,when it started and so stories didn't,come around until much later probably,about I'm gonna take a guess if I can,remember correctly probably about 2016,maybe 2015 stories came out on Instagram,all right and so you can actually run,ads in between stories for Instagram so,they're much longer the size of,somebody's phone most likely and a lot,of companies do like to run these ads,I'm gonna show you how to do this in,this video and then we're going to look,at some different types as well so photo,ads just basic photo ads in the feed,okay so when you're scrolling down and,you see an ad that comes across here,this is just a singular photo this can,be effective you could get a pretty low,CPC for this but we're gonna tok about,that then we're going to tok about,video ads within the feed as well so,this is nuts stories this is within the,actual feed that you're scrolling,through and this can be up to 60 seconds,long for a video ad now there are some,other options as well so carousel ads,this is one of my favorites I think this,this only really is going to be,applicable if it's the case where maybe,you're doing e-commerce for example and,you have a product like these shoes here,I'm gonna show you how to do that we're,probably just going to do a mock ads for,some shoes later on in this video but,this is great for selling a product,displaying a product or maybe you are a,real estate agent and you want to show a,house right and so you can make this,carousel ad where it is within the feed,and is photos but they can swipe and see,a number of different photos different,perspectives so this is something that,can be very effective as well and it is,one of my favorites is the one that we,would likely use most often in a lot of,cases so then we also have something,called collection ads this is something,that I've seem to be a little bit newer,to and so this is for example here we're,looking at Ashley home store right there,selling furniture so once again a lot of,products you might be selling something,that you want to display a number of,different products this could be a great,option for you but then there's one,other here which is another thing that I,still relatively new it's it's been,around for a little while but I didn't,see it on this Instagram business,advertising page until recently and then,it's actually having ads in the explore,page so this would be very similar to,the other ads that you create for,Instagram but when you go over to this,tab to the little magnifying glass here,your ads to be showing up in the explore,page which could be very effective now,what I'm going to do today in this video,is we're gonna go over to Facebook's ads,manager and we're gonna walk through,every step of the process of setting up,those Instagram ads but I think what's,incredible about this is that when we're,using social media marketing you can,essentially target very very specific,people so if you are say you are a,company that does tourism attractions in,your local area in your local city right,let's say Philadelphia and you you you,give tours of the city right you can,target Philadelphia you can target that,specific city and then you can target,people who are just visiting that city,but are in the city at the moment it's,incredible the types of demographics so,we can tap into and and really kind of,focus on and so let's get over to so,let's go over to Facebook right now,actually and I'm going to assume that,you have,Facebook account if you don't just go,and create one and once you're on your,Facebook account it's actually pretty,easy to get into the ads manager so this,is the the front page of Facebook here,from my account and all we're going to,do is go up over to create so if you can,see where my mouse is it's it's right up,in the sort of upper right hand corner,of the screen and you click on create,right here okay so it's right after Nate,and home here is create okay so I'm,gonna click and create and then we have,a number of different things we can,create well we're gonna go for an ad and,this is actually gonna launch us into,our Facebook Ads manager okay and so,let's just wait for this to load all,right so it just loaded and you're gonna,see something that looks like this and,you know it can look a little bit,complicated at first but don't get,overwhelmed with it trust me we've done,these ads for Google and YouTube and,various other platforms and you're going,to notike a common trend that if you,look on the left side of the screen here,when you open up your Facebook Ads,manager you're gonna see three things,you're gonna see campaign and they're,gonna see another block here which is ad,set and then you gonna see another block,here which is ads so if you're ever,running ads on say Google or many other,platforms it's gonna be very very,similar to this okay so you first create,your campaign then you create an ad set,within that campaign then you create an,ad within that okay and so what we're,first going to do is create our very,first campaign this is going to be,pretty simple setup and then we're gonna,decide what Instagram ad we believe,would be most effective for us now you,need to keep in mind that whenever,running ads there's something called,split testing and a be testing and this,is really important to understand,because I think the problem that people,face when they run ads on Instagram or,any other social media platform is they,think that this there's one ad that they,create is going to be the end-all-be-all,ad for them and it's going to make them,so much money or drive so much traffic,to their business but the truth is in,just about every case and professional,marketers do this every day they will do,split testing they'll do a/b testing so,the first ad that you create for,Instagram might not be the best one the,key here is to create multiple different,ads okay so you create three or four or,five different ads see which one is,performing best then start to tweak that,ad and then test the tweet ad versus the,non tweaked ad and continue to tweak it,until you get,and higher and higher conversion rates,or more sales or more leads by kind of,modifying that ad so that's what I'm,gonna have to do to really make sure,that we're getting the