Instagram Strategy Audit: How to Renew Your Results

Published on: December 5 2022 by Social Media Examiner

Instagram Strategy Audit: How to Renew Your Results

Instagram Strategy Audit: How to Renew Your Results

Instagram Strategy Audit: How to Renew Your Results

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00:00:00	00:00:00	- That's a great question.
00:00:00	00:00:03	There's a bunch of outdated growth strategies that somebody
00:00:03	00:00:06	might be using, like the follow-unfollow method,
00:00:06	00:00:10	being in engagement groups or engagement pods,
00:00:10	00:00:13	certain giveaway strategies are outdated,
00:00:13	00:00:17	as well as doing untargeted engagement.
00:00:17	00:00:19	(upbeat music)
00:00:19	00:00:22	- Today I'm very excited to be joined by Millie Adrian,
00:00:22	00:00:23	if you don't know who Millie is,
00:00:23	00:00:24	you need to know Millie.
00:00:24	00:00:27	Millie is an online educator, influencer coach
00:00:27	00:00:29	and founder of It's Modern Millie,
00:00:29	00:00:32	a company that helps aspiring influencers and entrepreneurs
00:00:32	00:00:34	grow their income.
00:00:34	00:00:37	Her course is called The Modern Influencer.
00:00:37	00:00:39	And her YouTube channel is called Modern Millie.
00:00:39	00:00:42	Millie, welcome back to the show, how you doing today?
00:00:42	00:00:45	- I'm doing great, how are you doing?
00:00:45	00:00:46	- I'm doing awesome.
00:00:46	00:00:47	I'm cold and I'm hot.
00:00:47	00:00:49	And it's that time of year, you know, where,
00:00:49	00:00:50	depending on where you are,
00:00:50	00:00:52	it's hot or it's cold and you know,
00:00:52	00:00:54	I'm dealing with all that kind of crazy stuff.
00:00:54	00:00:56	But I'm excited to spend some time with you.
00:00:56	00:00:58	Today we're gonna explore how to audit
00:00:58	00:01:02	your existing activities on YouTube,
00:01:02	00:01:05	so that you can figure out how to actually improve.
00:01:05	00:01:07	And so many of us are doing stuff on Instagram
00:01:07	00:01:08	that we've always done,
00:01:08	00:01:11	and maybe it's time for us to like step back and take a look
00:01:11	00:01:13	and dive into what the latest and greatest stuff is.
00:01:13	00:01:16	And that's what I'm excited to tok to you about today.
00:01:16	00:01:18	So I guess my first question, Millie is,
00:01:20	00:01:24	why is it important to take a look at what we're doing
00:01:24	00:01:25	on Instagram?
00:01:25	00:01:29	Because so many of us probably have a million things
00:01:29	00:01:30	going on on our plate.
00:01:30	00:01:31	And the last thing we wanna do is look back
00:01:31	00:01:32	at what we've done.
00:01:32	00:01:35	But what do you wanna say to us as far as why
00:01:35	00:01:37	it's really important to kind of maybe step back
00:01:37	00:01:38	and take a deeper look at what we're doing?
00:01:38	00:01:40	- I think in general,
00:01:40	00:01:43	it's super important to analyze any strategy that you have
00:01:43	00:01:47	within your business, whether it's Instagram, TikTok,
00:01:47	00:01:49	YouTube, marketing, just any strategy
00:01:49	00:01:53	should be reevaluated every so often, but especially
00:01:53	00:01:58	for Instagram, that strategy can be checked month to month
00:01:58	00:02:00	or quarterly if you don't have that capacity
00:02:00	00:02:02	to check it month to month,
00:02:02	00:02:04	because the algorithm is changing so frequently
00:02:04	00:02:08	and or even the algorithms, I should say plural.
00:02:08	00:02:11	And even with all the new features, Instagram is releasing
00:02:11	00:02:16	week to week, it's important to really continue to test
00:02:16	00:02:18	what's working and what doesn't because something
00:02:18	00:02:21	that works now maybe won't work next month.
00:02:21	00:02:24	So really you want to be analyzing that strategy
00:02:24	00:02:26	on a month to month basis.
00:02:26	00:02:31	- What are some of the things that maybe you see
00:02:32	00:02:35	with your students or your clients that they've been doing
00:02:35	00:02:38	for a while but maybe don't work anymore?
00:02:38	00:02:41	I think it's always good to step back and say, "All right,
00:02:41	00:02:42	if you're doing this, this or this,
00:02:42	00:02:45	maybe you should stop doing it"
00:02:45	00:02:46	Because there's many of us that are probably doing things
00:02:46	00:02:50	that we think work, but they don't really work anymore.
00:02:50	00:02:52	So what are the things you're notiking
00:02:52	00:02:54	that are kind of outdated strategies
00:02:54	00:02:57	that a lot of marketers might still be using today?
00:02:57	00:02:58	- Yeah, that's a great question.
00:02:58	00:03:01	There's a bunch of outdated growth strategies
00:03:01	00:03:03	that somebody might be using,
00:03:03	00:03:04	like the follow-unfollow method,
00:03:04	00:03:08	being in engagement groups or engagement pods,
00:03:08	00:03:11	certain giveaway strategies are outdated,
00:03:11	00:03:15	as well as doing untargeted engagement
00:03:15	00:03:19	and even stiking to your strategy from last year,
00:03:19	00:03:22	that's gonna be an outdated strategy if you haven't changed
00:03:22	00:03:23	your strategy in a year.
00:03:23	00:03:26	So all of those things probably shouldn't be doing now.
00:03:27	00:03:30	- Well let's dive into a couple of what these are,
00:03:30	00:03:32	because maybe some people don't call 'em what you call 'em.
00:03:32	00:03:33	- Yeah. - And they might not
00:03:33	00:03:34	know what you mean.
00:03:34	00:03:35	So let's start with follow-unfollow.
00:03:35	00:03:37	I think we know what that means,
00:03:37	00:03:39	but go ahead and explain that.
00:03:39	00:03:42	- Basically the follow-unfollow method
00:03:42	00:03:45	started probably back in 2015
00:03:45	00:03:47	when like the rise of bloggers,
00:03:47	00:03:50	travel, fashion bloggers started and this strategy,
00:03:50	00:03:53	people notiked anytime you followed an account
00:03:53	00:03:56	that account was more likely to follow you back.
00:03:56	00:03:58	So a lot of people would just like spam follow people
00:03:58	00:04:01	hoping they would follow them back.
00:04:01	00:04:03	And if they didn't follow them back they would just unfollow
00:04:03	00:04:05	a bunch of accounts.
00:04:05	00:04:08	So that's kind of a growth strategy to try to get followers,
00:04:08	00:04:12	but it is not a relevant strategy these days.
00:04:12	00:04:16	I personally think that strategy is more,
00:04:17	00:04:19	what's like a nice way to say this,
00:04:19	00:04:22	it's not the nicest way to grow.
00:04:22	00:04:24	I mean we're all on our Instagram journeys,
00:04:24	00:04:25	we're all trying to grow.
00:04:25	00:04:28	And if you have a bunch of accounts that are following
00:04:28	00:04:30	and unfollowing you just because they wanna grow
00:04:30	00:04:33	their accounts themselves, it's kind of disrespectful
00:04:33	00:04:34	to other creators, other businesses,
00:04:34	00:04:37	who are really working hard trying to grow.
00:04:37	00:04:39	So that's what the unfollow method is.
00:04:39	00:04:42	- Yeah, and my guess is some people listening right now
00:04:42	00:04:46	have actually got an assistant or an automation tool
00:04:46	00:04:47	that actually does this for them.
00:04:47	00:04:51	And you're here to say, that's not really working anymore.
00:04:51	00:04:55	My guess is the algorithms understand this,
00:04:55	00:04:57	'cause they track everything, right?
00:04:57	00:05:01	And my guess is if you're employing this strategy,
00:05:01	00:05:04	you might end up getting your content maybe less
00:05:04	00:05:05	seen by people, I don't know.
00:05:05	00:05:09	I mean, like do you know it doesn't work
00:05:09	00:05:10	or have you just kind of heard?
00:05:10	00:05:12	Do you think clearly like it's a waste of time?
00:05:12	00:05:13	Like why doesn't it work?
00:05:13	00:05:15	It seems actually that it would work.
00:05:15	00:05:17	But you're saying it doesn't, I'm just curious.
00:05:17	00:05:20	- So that's a good thing to clarify.
00:05:20	00:05:25	So it can work, yes, but it's not the organic way to grow.
00:05:27	00:05:29	It's not an authentik way to grow,
00:05:29	00:05:31	it's not a genuine strategy to use it.
00:05:31	00:05:34	It's kind of wasting your time
00:05:34	00:05:37	if you're like having an assistant do this method for you,
00:05:37	00:05:40	that assistant could be focusing on a million other things
00:05:40	00:05:42	that are ultimately gonna be way more helpful
00:05:42	00:05:45	and impactful than doing this follow-unfollow method.
00:05:45	00:05:50	So yes, Instagram can track you if you're doing this
00:05:50	00:05:53	in like spam movements, you're just following a bunch
00:05:53	00:05:54	and unfollowing a bunch, you could get a little
00:05:54	00:05:57	like red flag on your account where Instagram's like,
00:05:57	00:05:59	"Hey, you're doing too much activity."
00:05:59	00:06:00	So while it's a strategy that okay,
00:06:00	00:06:03	yeah it might seem like it works for some accounts,
00:06:03	00:06:06	it is not the way to go because it is just like
00:06:06	00:06:08	a waste of time when you could be doing other things
00:06:08	00:06:10	more helpful.
00:06:10	00:06:11	- And then what is an engagement group?
00:06:11	00:06:12	What is that exactly?
00:06:12	00:06:15	- There's a lot of terms for this one, engagement groups-
00:06:15	00:06:17	- Pods - Pods, yeah all of those.
00:06:17	00:06:22	Basically when you earn like this group message on Instagram
00:06:23	00:06:25	with a bunch of other businesses
00:06:25	00:06:27	or a bunch of other creators and you're required
00:06:27	00:06:32	to engage with each other's posts on a day to day basis.
00:06:32	00:06:35	So this is one where Instagram has actually said,
00:06:35	00:06:37	if you go to their Instagram creators account,
00:06:37	00:06:39	they have like a FAQ highlight.
00:06:39	00:06:41	You can tap through that highlight.
00:06:41	00:06:45	They have said that they track engagement groups
00:06:45	00:06:47	and they don't want to support those.
00:06:47	00:06:49	So if they notike somebody in a group or a pod
00:06:49	00:06:51	where you're only engaging with the same accounts
00:06:51	00:06:54	over and over to try to increase engagement
00:06:54	00:06:57	on each other's accounts, they're gonna lower your content
00:06:57	00:07:00	or lower your reach because they track those things.
00:07:00	00:07:02	They wanna make sure engagement on Instagram
00:07:02	00:07:06	is authentik and just genuine with other creators
00:07:06	00:07:08	as opposed to, oh we're all trying to boost each other's
00:07:08	00:07:11	content for that day.
00:07:11	00:07:12	- Well and some people are like,
00:07:12	00:07:15	"Oh but my group is not on Instagram, it's on Facebook."
00:07:15	00:07:17	Well you could say, well Facebook owns Instagram
00:07:17	00:07:19	or they could say it's on some other platform.
00:07:19	00:07:22	But I would imagine the algorithms smart enough to notike
00:07:22	00:07:26	that Jack and Millie, you know,
00:07:26	00:07:31	seem to comment on on Jane and George's post
00:07:31	00:07:32	and they seem to comment on each other.
00:07:32	00:07:35	It's smart, it knows, it's gonna figure out
00:07:35	00:07:36	your game, right?
00:07:36	00:07:38	- Yeah. - So don't waste your time
00:07:38	00:07:40	is really what I'm hearing you say, right?
00:07:40	00:07:41	- Yeah. - And you know,
00:07:41	00:07:44	along these lines, what about like artificial engagement?
00:07:44	00:07:46	Like there are some people that have a strategy
00:07:46	00:07:51	where they try to comment on certain people's posts
00:07:51	00:07:54	to try to get their attention to be able to get them
00:07:54	00:07:55	to follow them back.
00:07:55	00:07:57	Do you feel like that's still a legit strategy
00:07:57	00:07:59	maybe for someone who is a salesperson
00:07:59	00:08:01	who's intentionally trying to stand out
00:08:01	00:08:03	on a couple people's accounts and not necessarily
00:08:03	00:08:06	doing it like in a mass kind of a way?
00:08:06	00:08:07	What's your thoughts on that?
00:08:07	00:08:11	- Yeah, that kind of falls into like untargeted engagement
00:08:11	00:08:13	versus targeted engagement.
00:08:13	00:08:15	So I toked about untargeted engagement being one
00:08:15	00:08:18	of the ways that, or one of the strategies that's outdated
00:08:18	00:08:21	and that's basically where you just like spam comment
00:08:21	00:08:22	on any account in every account,
00:08:22	00:08:25	there's no strategy behind it.
00:08:25	00:08:27	- But if it's targeted that's different right?
00:08:27	00:08:29	- Right, so if you're being super strategic
00:08:29	00:08:31	and you know who your target audience is
00:08:31	00:08:34	and you're taking time to leave genuine comments
00:08:34	00:08:37	on their posts or you're replying to their stories
00:08:37	00:08:41	and getting in their inbox, instead of like a cold DM.
00:08:41	00:08:43	I don't like doing cold DM's because it feels weird
00:08:43	00:08:45	for me personally.
00:08:45	00:08:47	Some people they're bomb at it.
00:08:47	00:08:51	But jumping into the DM's by like replying to their stories
00:08:51	00:08:55	and being like, "Oh my gosh, that latte looks so good.
00:08:55	00:08:56	Where'd you get it?"
00:08:56	00:08:58	You know, so you can do targeted engagement,
00:08:58	00:09:01	engaging with your target audience and spending time there
00:09:01	00:09:04	is going to be so much helpful than just like engaging
00:09:04	00:09:06	with anyone and everyone.
00:09:06	00:09:08	- I think you mentioned giveaways are not necessarily
00:09:08	00:09:10	valuable anymore.
00:09:10	00:09:13	tok to me a little bit about what's wrong with that.
00:09:13	00:09:17	- Yes, so I like to say there's two different types
00:09:17	00:09:18	of giveaways.
00:09:18	00:09:20	The giveaway that I'm referring to that is
00:09:20	00:09:21	the outdated strategy,
00:09:21	00:09:23	is when a bunch of people come together,
00:09:23	00:09:27	they put maybe $20 each into this giveaway
00:09:27	00:09:30	and they give away like a $500 gift card.
00:09:30	00:09:32	So maybe a bunch of businesses get together,
00:09:32	00:09:33	20 businesses get together,
00:09:33	00:09:38	they each pitch in 200 or $20 each, $25 each, whatever.
00:09:38	00:09:41	And it's like, oh we're gonna post this.
00:09:41	00:09:44	You have to follow each account and if after you follow
00:09:44	00:09:47	each account comment to win this gift card.
00:09:47	00:09:50	That is like the outdated giveaway strategy.
00:09:50	00:09:55	Mainly because we all know not to buy followers, right?
00:09:56	00:09:58	And everybody knows, okay, we can't buy followers.
00:09:58	00:10:00	People can tell when they're authentik or not.
00:10:00	00:10:04	And buying into a giveaway is ultimately the same thing
00:10:04	00:10:06	as buying followers.
00:10:06	00:10:08	You're just buying-
00:10:08	00:10:09	- The wrong audience, right?
00:10:09	00:10:10	You're probably attracting people that want freebies.
00:10:10	00:10:13	You're not attracting legitimate people that are gonna wanna
00:10:13	00:10:14	buy your products and services, right?
00:10:14	00:10:18	- Yeah, and that's a hard pill for some people to swallow.
00:10:18	00:10:21	Nobody wants to hear this part of the giveaway thing
00:10:21	00:10:23	is like nobody cares about you when they follow you.
00:10:23	00:10:24	They don't care about you,
00:10:24	00:10:25	they don't care about your business,
00:10:25	00:10:27	they just want the free thing that you're offering.
00:10:27	00:10:29	They're gonna follow you and then after they follow you,
00:10:29	00:10:31	what's gonna happen is either they unfollow you right away,
00:10:31	00:10:34	because they didn't win this prize and all of a sudden your
00:10:34	00:10:38	follows drop and you go into this like anxiety sad stage
00:10:38	00:10:41	or they stay around because they forget to unfollow you
00:10:41	00:10:44	making your engagement tank because
00:10:44	00:10:46	they're not engaging with your content since they never
00:10:46	00:10:48	cared about your content in the first place.
00:10:48	00:10:49	So it's like a lose-lose,
00:10:49	00:10:51	this type of giveaway.
00:10:51	00:10:53	- Hopefully someone who's listening to this,
00:10:53	00:10:55	maybe you who are listening or watching this right now
00:10:55	00:10:58	are saying, "Oh yeah, I know somebody who does this
00:10:58	00:10:59	kind of stuff."
00:10:59	00:11:01	Or maybe it's even you and maybe you can go to them and say,
00:11:01	00:11:05	"Hey, guess what boss or client, maybe we ought to consider
00:11:05	00:11:07	trying something new."
00:11:07	00:11:09	So let's assume we're not doing any of these things.
00:11:10	00:11:13	But it's been a while since we've taken a look
00:11:13	00:11:16	at our account, our profile on Instagram.
00:11:16	00:11:19	You know, let's just start with that.
00:11:19	00:11:21	Like what can we do?
00:11:21	00:11:24	'Cause it seems like the profile is one of the last things
00:11:24	00:11:24	we think about, right?
00:11:24	00:11:27	Like we think about what we post probably a lot more
00:11:27	00:11:30	than we think about what happens when people see our posts
00:11:30	00:11:31	and they go to check us out, right?
00:11:31	00:11:35	So how can we maybe update our Instagram profile
00:11:35	00:11:39	to bring it up to modern era, if you will?
00:11:39	00:11:41	- Yeah, I'm so glad you brought this up
00:11:41	00:11:43	because this is a common complaint that I get
00:11:43	00:11:46	with some students or some followers, is they'll be like,
00:11:46	00:11:49	"Millie, I had this real blow up.
00:11:49	00:11:52	It's gone viral and I didn't get any followers.
00:11:52	00:11:54	Like what the heck happened?"
00:11:54	00:11:58	And it's because they were so focused on creating content
00:11:58	00:12:01	that they forgot about their profile.
00:12:01	00:12:03	What does their profile look like?
00:12:03	00:12:05	How is their current conversion rate of their profile?
00:12:05	00:12:07	So when people land on your profile,
00:12:07	00:12:10	what's the conversion rate of people actually pressing
00:12:10	00:12:13	that follow button based off of how it's currently set up?
00:12:13	00:12:18	So how you set up your account is probably just as important
00:12:18	00:12:20	as the type of content you create.
00:12:20	00:12:24	When you do set up your account, some things to look for
00:12:24	00:12:27	is making sure you have a clear call to action
00:12:27	00:12:30	in your bio leading to a lead magnet.
00:12:30	00:12:33	That's something that a lot of people leave out.
00:12:33	00:12:34	Ultimately we don't have control
00:12:34	00:12:35	over the Instagram algorithm,
00:12:35	00:12:38	but we do have control over our email lists.
00:12:38	00:12:42	So even if you're starting from zero, priority number one,
00:12:42	00:12:45	have some sort of lead magnet and direct people to that
00:12:45	00:12:47	to get them on your email list.
00:12:47	00:12:49	- Let me pause you real quick right there.
00:12:49	00:12:51	- Yeah. - So I got a couple
00:12:51	00:12:52	clarifying questions.
00:12:52	00:12:55	So obviously most people already have an Instagram account,
00:12:55	00:12:56	right?
00:12:56	00:12:58	So when we say set it up, we really mean like revisit it
00:12:58	00:12:59	right, and edit it.
00:13:00	00:13:04	So the conversion rate, you mentioned conversion rate
00:13:04	00:13:05	of your profile.
00:13:05	00:13:08	Like most people are like how do I even measure that?
00:13:08	00:13:09	Like let's just start there.
00:13:09	00:13:11	Like what are we measuring exactly
00:13:11	00:13:13	and where do we find this data
00:13:13	00:13:15	for our conversion rate of our profile?
00:13:15	00:13:18	- Yeah, so if you go to your Instagram analytiks right now
00:13:18	00:13:22	and you look at your number of profile visits
00:13:22	00:13:24	over the past maybe 28 days,
00:13:24	00:13:29	versus the amount of follows over the past 28 days,
00:13:29	00:13:31	that's how you could find the percentage of, okay,
00:13:31	00:13:35	how many people who visit your profile are following you.
00:13:35	00:13:36	And of course the profile visits,
00:13:36	00:13:39	that number's gonna vary because some might be people
00:13:39	00:13:40	who already follow you,
00:13:40	00:13:44	but that's the closest we have to analyze and figure out
00:13:44	00:13:46	what that conversion rate is.
00:13:46	00:13:49	- And from your opinion, and I know it's variable
00:13:49	00:13:51	depending on what kind of an account you have,
00:13:51	00:13:54	but what are the kind of the ranges of high and low
00:13:54	00:13:55	for conversion rates?
00:13:55	00:13:59	Meaning the visits to follow a ratio on an Instagram account
00:13:59	00:14:02	from your opinion?
00:14:02	00:14:05	- Yeah, so the more followers you have,
00:14:05	00:14:08	the lower that conversion rate's going to be naturally.
00:14:08	00:14:11	So if somebody who has like 100,000 followers,
00:14:11	00:14:14	their conversion rate might be lower than somebody
00:14:14	00:14:16	who has under 10K followers.
00:14:16	00:14:20	So I try to tell people to shoot for a 10% conversion rate.
00:14:20	00:14:23	And if you are starting out and you don't have that 10%
00:14:23	00:14:25	conversion rate, ask yourself, "Okay, what can I change
00:14:25	00:14:30	with how my profile looks, before like the type of content
00:14:30	00:14:31	that I'm creating.
00:14:31	00:14:32	How does my profile look?
00:14:32	00:14:34	What do I need to change to get people to press
00:14:34	00:14:37	the follow button and then focus on the content?
00:14:37	00:14:39	- Well and the analytikal side of me says,
00:14:39	00:14:40	"Hey, you know what,
00:14:40	00:14:43	if you can take your last, what is it, 28 days or 30 days,"
00:14:43	00:14:45	what's the range, default?
00:14:45	00:14:47	- 28 is like, I think what Instagram-
00:14:47	00:14:49	- So if you look at the last 28 and that's your number,
00:14:49	00:14:51	right, you wanna grow it,
00:14:51	00:14:54	maybe you just agree to come increase that by 10%.
00:14:54	00:14:57	So let's say it's 5%, increasing that by 10%
00:14:57	00:14:59	would be a 1% growth, right?
00:14:59	00:15:04	Because it's 10% of five, is I think if I'm doing right,
00:15:04	00:15:05	no, it might be five and a half percent growth.
00:15:05	00:15:07	So maybe you just try to beat yourself right,
00:15:07	00:15:09	in the beginning probably, right?
00:15:09	00:15:12	And then I would imagine by making some of the changes
00:15:12	00:15:14	we're toking about, you could actually increase
00:15:14	00:15:17	the likelihood that you get more of these followers, right?
00:15:17	00:15:19	And that's kinda exciting.
00:15:19	00:15:22	So you toked about creating a lead magnet.
00:15:22	00:15:25	So I think a lot of people,
00:15:25	00:15:28	depending on what their business is about
00:15:28	00:15:29	and what their account is about,
00:15:29	00:15:32	might just send people over to their website
00:15:32	00:15:34	or they might send 'em through a link tree kind of account
00:15:34	00:15:36	where they have 10,000 different things in there.
00:15:36	00:15:40	So tell me a little bit about the lead magnet concept
00:15:40	00:15:44	and whether we should have just one single thing in there
00:15:44	00:15:45	depending on-
00:15:45	00:15:46	Like let's tok about that a little bit
00:15:46	00:15:48	because I think that's kind of a fascinating concept.
00:15:48	00:15:52	- Yeah, so I feel like the answer here might vary
00:15:52	00:15:53	depending on who you ask.
00:15:53	00:15:55	But for me, what I'm teaching,
00:15:55	00:15:59	I have a LinkedIn bio platform that I use
00:15:59	00:16:04	and I try to have maybe like five buttons, maximum
00:16:04	00:16:05	for people to choose from.
00:16:05	00:16:06	Like five max.
00:16:06	00:16:08	The fewer options you have, the better.
00:16:08	00:16:10	'Cause it's gonna be easy for people to just be like, oh,
00:16:10	00:16:13	one, two, three, let's do two.
00:16:13	00:16:16	And it just increases those conversions of people
00:16:16	00:16:17	actually clicking those buttons,
00:16:17	00:16:19	whether they go to your website or your freebie
00:16:19	00:16:20	or lead magnet.
00:16:21	00:16:21	- Okay, so five max,
00:16:21	00:16:25	but do you use some of your description in your bio
00:16:25	00:16:30	to actually encourage them to find a specific offer
00:16:30	00:16:33	or do you let that link be generic?
00:16:33	00:16:34	tok to me a little bit about that.
00:16:34	00:16:38	- Yes, so my bio is crafted and how I tell everybody
00:16:38	00:16:40	to craft their bio, first things first,
00:16:40	00:16:42	don't tok about yourself in your bio.
00:16:42	00:16:46	You wanna tell them the value that they will get
00:16:46	00:16:48	from pressing follow.
00:16:48	00:16:50	So instead of me being like, I'm Millie,
00:16:50	00:16:53	I'm in a social media coach and I love long walks
00:16:53	00:16:54	on the beach, you know,
00:16:54	00:16:59	I say how to grow on Instagram through authentik
00:17:00	00:17:01	growth strategies.
00:17:01	00:17:04	Like that tells them, "okay, if I press follow,
00:17:04	00:17:05	this is what I'm getting."
00:17:05	00:17:06	So that's the first thing.
00:17:06	00:17:10	And then I do the call to action leading people
00:17:10	00:17:11	to my LinkedIn bio.
00:17:11	00:17:14	So I say, here's a free training,
00:17:14	00:17:17	this is your 100 day Instagram roaDMap.
00:17:17	00:17:19	And then they click the LinkenIn bio,
00:17:19	00:17:23	the very first button up top is "register now for your
00:17:23	00:17:25	hundred day Instagram roaDMap."
00:17:25	00:17:28	So that's how I lay everything out.
00:17:28	00:17:31	- I like this and I want to dissect this a little bit.
00:17:31	00:17:32	So first of all,
00:17:32	00:17:35	the first thing you say in your bio isn't like the founder
00:17:35	00:17:37	of It's Modern Millie.
00:17:37	00:17:38	You say, you say instead,
00:17:40	00:17:43	and it might vary depending on if you work for a business
00:17:43	00:17:45	that's well known or something, right?
00:17:45	00:17:46	- Right. - But in your
00:17:46	00:17:49	partikular case, but it sounds like actually
00:17:49	00:17:52	you would advocate probably this in almost
00:17:52	00:17:53	all situations, right?
00:17:56	00:17:58	Learn how to blank, right, in your case,
00:17:58	00:18:01	learn how to improve your Instagram sales conversions,
00:18:01	00:18:02	for example, hypothetikally, right?
00:18:02	00:18:04	- Yeah. - Do do you say,
00:18:04	00:18:05	"Follow me to learn?"
00:18:05	00:18:07	I mean do you actually want to say that
00:18:07	00:18:09	or do you encourage not even to waste any words on that?
00:18:09	00:18:13	- No, I don't 'cause we have like that character limit
00:18:13	00:18:14	in the bio.
00:18:14	00:18:17	So I'll say who I'm trying to target
00:18:17	00:18:19	and what they're going to gain.
00:18:19	00:18:23	So teaching influencers or teaching content creators
00:18:23	00:18:26	how to grow on Instagram for real.
00:18:26	00:18:29	Like how to actually grow on Instagram.
00:18:29	00:18:30	That's what I say.
00:18:30	00:18:31	- And how many characters do you know
00:18:31	00:18:34	off the top of your head do you get on Instagram from.
00:18:34	00:18:36	- 300, I can check?
00:18:36	00:18:37	- Oh really, you get that many?
00:18:37	00:18:39	That's quite a bit, okay, let's see.
00:18:39	00:18:40	Well and that's interesting.
00:18:40	00:18:42	So you actually first make a claim,
00:18:42	00:18:46	this is what you will learn if you follow me.
00:18:46	00:18:48	And then you have this second part of this,
00:18:48	00:18:53	which is kind of like, "Here's something for you
00:18:53	00:18:54	to go deeper", right?
00:18:54	00:18:55	And that's- - Yeah.
00:18:55	00:18:57	- Do you use emojis to separate out these two things
00:18:57	00:19:00	or do you just write it all out as like one long string
00:19:00	00:19:02	of text or how do you do that?
00:19:02	00:19:03	- I do have emojis.
00:19:03	00:19:06	I think they help through almost like visual storytelling.
00:19:06	00:19:11	Like some people they prefer picture books, you know,
00:19:11	00:19:13	so I have maybe two emojis in my bio.
00:19:13	00:19:16	I try not to overdo it with like a million or five.
00:19:16	00:19:20	I just like have two that make sense with what I'm saying.
00:19:20	00:19:22	So if I'm saying how to grow on Instagram,
00:19:22	00:19:25	I'll use the little graph emoji with the arrow going up,
00:19:25	00:19:27	or I'll use the phone emoji.
00:19:27	00:19:29	I want it to be relevant to what I'm saying
00:19:29	00:19:32	and not distract from what I'm saying.
00:19:32	00:19:35	- You know, and I'm literally pulling up Instagram
00:19:35	00:19:39	while we're toking right here just to look at my profile.
00:19:39	00:19:41	So it looks like you have about three or four lines of text
00:19:41	00:19:43	according to what I have on mine, right?
00:19:43	00:19:46	I say founder and CEO of social media examiner and host of-
00:19:46	00:19:48	I just throw my credentials out there,
00:19:48	00:19:50	which probably isn't what I should be doing,
00:19:50	00:19:53	but I'm not using Instagram the right way.
00:19:53	00:19:56	I mean, let's just aDMit that, I am not good on Instagram.
00:19:58	00:20:03	The photograph, do you have any tips on the picture of you?
00:20:04	00:20:07	Should it just be the good old fashioned headshot?
00:20:07	00:20:10	I know you don't have a lot of real estate in there,
00:20:10	00:20:12	but any thoughts on that,
00:20:12	00:20:15	and maybe even the highlights that are down below.
00:20:15	00:20:17	Should we tok about that a little bit too?
00:20:17	00:20:22	- Yeah, with my profile photo, avatar, header, image,
00:20:22	00:20:23	whatever you wanna call it,
00:20:23	00:20:28	I try to have a good headshot and I try to tell people,
00:20:28	00:20:31	like have a good headshot where it's waist up,
00:20:31	00:20:34	you're making eye contact to the camera, smiling.
00:20:34	00:20:39	And on top of that, having it make sense with your business
00:20:39	00:20:41	or your industry.
00:20:41	00:20:43	So if you're in the real estate industry,
00:20:43	00:20:46	obviously a more professional headshot might make sense.
00:20:46	00:20:49	Maybe something outdoors or in front of a house, right?
00:20:49	00:20:53	So having that setting be part of the storytelling.
00:20:53	00:20:55	And even for businesses where you're like,
00:20:55	00:20:58	"Well I don't really have a face to my business,
00:20:58	00:21:00	like I have this logo."
00:21:00	00:21:04	I still encourage people to create a face for your business
00:21:04	00:21:07	because a lot of people, right now they're craving
00:21:07	00:21:10	authentikity and it's so much easier to connect
00:21:10	00:21:13	with a human being and a person than it is to connect
00:21:13	00:21:14	with a logo.
00:21:16	00:21:20	- Underneath the name, in my case it says entrepreneur,
00:21:20	00:21:22	I don't know what those labels are called.
00:21:22	00:21:24	But do you have to have a certain kind of account?
00:21:24	00:21:26	And do you recommend putting that label under the name
00:21:26	00:21:29	to somehow identify what you're all about?
00:21:29	00:21:30	Do you understand what I'm asking?
00:21:30	00:21:32	- Right, there's different labels depending
00:21:32	00:21:34	on what kind of account you have.
00:21:34	00:21:37	So if anybody's like, wait, what are you toking about?
00:21:37	00:21:38	So when you're looking at Instagram,
00:21:38	00:21:40	you have the profile photo.
00:21:40	00:21:44	On your profile photo, there's the name that you actually
00:21:44	00:21:45	put into Instagram.
00:21:45	00:21:49	This is the bold part, mine says Millie, Influencer Coach,
00:21:49	00:21:50	I gave myself a title.
00:21:50	00:21:52	- You you add stuff into your name,
00:21:52	00:21:56	that's more descriptive for you, that's fascinating, okay.
00:21:56	00:22:01	- Yeah, so that bold part is the most search engine friendly
00:22:01	00:22:02	on Instagram right now.
00:22:02	00:22:04	So if you want to be discovered,
00:22:04	00:22:08	you're putting in keywords into the bold part.
00:22:08	00:22:12	- Okay, but right underneath that is this label, right?
00:22:12	00:22:12	What is that thing called?
00:22:12	00:22:14	I mean do you have to have a creator account
00:22:14	00:22:17	to be able to have that or do you know how that works?
00:22:17	00:22:20	- Yeah, so then under that there's like that lighter font.
00:22:20	00:22:22	And that's the label.
00:22:22	00:22:24	There's different labels depending if you're a creator
00:22:24	00:22:26	or a business account.
00:22:26	00:22:28	So each account has different types of labels.
00:22:28	00:22:33	For creators you might get labels like artist,
00:22:33	00:22:35	entrepreneur, blogger, right?
00:22:35	00:22:37	You'll get those kind of labels.
00:22:37	00:22:41	For the business accounts, it's more business type labels.
00:22:41	00:22:43	Some of them do overlap,
00:22:43	00:22:47	they do help categorize your account in like a overall
00:22:47	00:22:49	point of view for Instagram,
00:22:49	00:22:51	knowing who to push your content to.
00:22:51	00:22:55	But there's not too much of a strategic element there.
00:22:57	00:23:00	- I want to tok about stories a little bit.
00:23:00	00:23:03	Some people are super good at it, like you are Millie,
00:23:03	00:23:04	I think, if I'm not mistaken,
00:23:04	00:23:06	you're probably posting stories almost every day.
00:23:06	00:23:08	Is that advantageous?
00:23:08	00:23:11	Do when people do come to your account through a reel
00:23:12	00:23:14	or through some other way,
00:23:14	00:23:16	do they tend to click on the face
00:23:16	00:23:17	and watch the stories of the day?
00:23:17	00:23:19	Or is it more the highlights that you think are more
00:23:19	00:23:21	important, which is below the bio?
00:23:22	00:23:24	- Ooh, I mean it's hard to compare-
00:23:24	00:23:25	- Or are they all important?
00:23:25	00:23:28	- Importance between stories and highlights?
00:23:28	00:23:29	It's like apples and oranges.
00:23:29	00:23:33	I do think if you are posting to your stories consistently
00:23:33	00:23:37	and a new follower or a new person comes to your profile,
00:23:37	00:23:42	seeing that like rainbow pinkish bubble is so entiking.
00:23:43	00:23:46	It's like clearing a notification when you get
00:23:46	00:23:48	a notification on your phone.
00:23:48	00:23:50	Sometimes you just click it to clear it.
00:23:50	00:23:52	Same thing when somebody new lands on your profile.
00:23:52	00:23:54	If you have an active story or that bubble there,
00:23:54	00:23:57	they're gonna click on it naturally.
00:23:57	00:24:00	So that's kind of how I see people, new converting
00:24:00	00:24:02	to stories.
00:24:02	00:24:03	Do you want me to go more into stories
00:24:03	00:24:04	or tok about highlights?
00:24:04	00:24:05	- I wanna tok about highlights,
00:24:05	00:24:08	because I feel like that could be a really strategic thing.
00:24:09	00:24:11	Like tok to me a little bit about how we could
00:24:11	00:24:12	strategically use highlights.
00:24:12	00:24:14	'Cause I would think people would go right to highlights
00:24:14	00:24:15	when they click on your bio, especially
00:24:15	00:24:17	if there's no stories right?
00:24:17	00:24:19	- Right, I love highlights.
00:24:19	00:24:24	I feel like they're so underused and not taken advantage of.
00:24:24	00:24:28	So when I'm auditing an account and I do the profile thing,
00:24:28	00:24:31	like we did the bold part, the bio, the link,
00:24:31	00:24:33	like I'll go down, I look at highlights next.
00:24:33	00:24:37	And depending on how your business is structured
00:24:37	00:24:40	or what your goals are with your Instagram page,
00:24:40	00:24:44	that'll definitely change the type of highlights you have.
00:24:44	00:24:48	I love having highlights that are kind of categorized
00:24:48	00:24:50	by my goals or content pillars.
00:24:50	00:24:55	For example, I have seven freebies on my website
00:24:55	00:25:00	and people aren't gonna go to my website
00:25:00	00:25:02	to go find these freebies.
00:25:02	00:25:04	So I have a highlight that says free gifts.
00:25:04	00:25:07	And so they click on that highlight and there's a link,
00:25:07	00:25:10	because everybody has access to the link stiker now.
00:25:10	00:25:13	And so every slide they tapped through,
00:25:13	00:25:15	there's a link to that free offer.
00:25:15	00:25:18	- Oh I love that, I hadn't even thought about that.
00:25:18	00:25:21	- Yeah, and same thing for if you're selling products,
00:25:21	00:25:25	having a highlight that says products and then listing each
00:25:25	00:25:27	of your products or doing screenshots of what it looks like
00:25:27	00:25:30	on your bio with the link directing people
00:25:30	00:25:33	to buy that product or your affiliate links, your tools,
00:25:33	00:25:36	categorizing it so it's so much easier for people
00:25:36	00:25:39	to find that content instead of going to your website,
00:25:39	00:25:41	just have it organized there.
00:25:41	00:25:43	- Okay, this is a big deal and for some people listening,
00:25:43	00:25:46	this is like the biggest aha moment for them because,
00:25:46	00:25:49	let's say you've got a launch coming up for a conference
00:25:49	00:25:52	or a product or a course or whatever, right?
00:25:52	00:25:54	You could intentionally create a bunch of stories,
00:25:54	00:25:56	with the understanding that you're gonna save them
00:25:56	00:26:00	into a highlights, whatever they call that.
00:26:00	00:26:00	What do they call it?
00:26:00	00:26:01	A highlight, just a highlight?
00:26:01	00:26:02	- Yeah, highlights.
00:26:02	00:26:04	- But when you save them-
00:26:04	00:26:08	But when you use the link stiker and that's the key thing,
00:26:08	00:26:11	right, this gives you more ways for people
00:26:11	00:26:13	to essentially get outside of just the biolink, right?
00:26:13	00:26:16	It gives them more ways to get to all the things
00:26:16	00:26:17	you have to offer.
00:26:17	00:26:22	So when you're moving something into the highlights,
00:26:22	00:26:23	you have to be careful about the order
00:26:23	00:26:25	in which you move them in in order for it to be-
00:26:25	00:26:27	Can you tok to us a little bit about that?
00:26:27	00:26:30	- Yes, so all highlights are made up of stories
00:26:30	00:26:32	that have been posted before.
00:26:32	00:26:34	So you can't just upload something from your camera roll
00:26:34	00:26:36	directly to a highlight.
00:26:36	00:26:39	It has to come from your stories and it has to be posted
00:26:39	00:26:44	in order chronologically, of how you want it to appear
00:26:44	00:26:45	in your highlights.
00:26:45	00:26:47	You can't rearrange the order after.
00:26:47	00:26:51	- Does this mean first in, always stays first in or does it
00:26:51	00:26:52	become the second in once you post another one?
00:26:52	00:26:54	Do you understand what I'm asking?
00:26:54	00:26:55	- Yeah, it's chronological.
00:26:55	00:27:00	So if I post at 2:00 PM and then the next slide
00:27:00	00:27:04	was at 2:02, 2:05 and then I saved those to my highlights,
00:27:04	00:27:07	it's gonna put it in order of the time that I uploaded it.
00:27:07	00:27:08	So the first one was at 2:02,
00:27:08	00:27:11	That'll be the first slide in my highlight.
00:27:11	00:27:13	Or two o'clock, and then 2:02, that'll be the next one.
00:27:13	00:27:14	2:05, that'll be the next one.
00:27:14	00:27:17	So it goes off of the time you uploaded it to your stories.
00:27:17	00:27:21	- Can you go back and go back and use old stories
00:27:21	00:27:23	that are in your archives and get them into highlights?
00:27:23	00:27:24	And if you do,
00:27:24	00:27:25	do you have to be careful about what order you add them in
00:27:25	00:27:27	or does it always go in date order?
00:27:27	00:27:29	Do you understand what I'm asking?
00:27:29	00:27:31	- Yes, it always goes in date order.
00:27:31	00:27:34	You can add highlights from old, old stories,
00:27:34	00:27:37	so long as you have your story archive on.
00:27:37	00:27:40	So some people might not even have their story archive on,
00:27:40	00:27:42	so it's not saving.
00:27:42	00:27:44	But if you have story archive flipped on
00:27:44	00:27:47	and you wanna go back to like six months ago
00:27:47	00:27:47	and you're like, ooh,
00:27:47	00:27:50	this would make sense in a product highlight.
00:27:50	00:27:52	So you add it to the product highlight,
00:27:52	00:27:55	it's going to have the one from six months ago
00:27:55	00:27:57	be the first thing people see in your slide
00:27:57	00:28:00	'cause it was uploaded first to your stories
00:28:00	00:28:01	long, long time ago.
00:28:01	00:28:03	- However, if you added one that's like two months ago,
00:28:03	00:28:05	it's gonna go above the one from six months ago
00:28:05	00:28:07	in the highlights, is that right?
00:28:07	00:28:08	You understand?
00:28:08	00:28:09	- No, it always- - It's whatever order
00:28:09	00:28:10	you add them in?
00:28:10	00:28:15	- Yeah, always chronological, of the time it was uploaded.
00:28:15	00:28:17	- Right, but let me clarify.
00:28:17	00:28:20	So let's say that I have one post,
00:28:20	00:28:21	one story I did yesterday,
00:28:21	00:28:24	one I did a week ago and when I did two weeks ago.
00:28:24	00:28:26	And let's say I start by taking the one two weeks ago
00:28:26	00:28:28	and add it into my highlights real, okay.
00:28:28	00:28:29	Then I take the one I did from yesterday
00:28:29	00:28:31	and add it into my highlights reel.
00:28:32	00:28:34	Which one's gonna be the first thing they see
00:28:34	00:28:35	in the highlights reel?
00:28:35	00:28:36	The one the most recent one.
00:28:36	00:28:38	- Two weeks ago. One.
00:28:38	00:28:39	- Oh, so it's,
00:28:39	00:28:41	it's whatever order you add them into the highlights reel,
00:28:41	00:28:43	is that what you're saying?
00:28:43	00:28:45	And the highlights not reel, the highlights,
00:28:45	00:28:46	whatever you call the highlights.
00:28:46	00:28:51	- Your stories, so if you had one from today,
00:28:51	00:28:53	one from a week ago, one from two weeks ago,
00:28:53	00:28:55	that were just like in your archive,
00:28:55	00:28:58	somewhere in your archive and then you wanna add them
00:28:58	00:28:59	to your stories.
00:28:59	00:29:01	So you add the one from today first
00:29:01	00:29:04	and then you add the one from two weeks ago
00:29:04	00:29:06	and then you add the one from one week ago,
00:29:06	00:29:08	Instagram's still gonna rearrange it and say
00:29:08	00:29:11	"Nope, the order is, two weeks ago 'cause that's the oldest"
00:29:11	00:29:12	- Ah. - one week ago.
00:29:12	00:29:12	Cause that's the oldest.
00:29:12	00:29:13	- Got it. - And a day ago.
00:29:13	00:29:14	So that's the order.
00:29:14	00:29:15	- That was part I clarity on, yeah.
00:29:15	00:29:17	So it's always based on
00:29:17	00:29:18	when it was actually filmed basically.
00:29:18	00:29:20	- Yes. - The oldest will always
00:29:20	00:29:21	be first. - Yes.
00:29:21	00:29:22	- Is that what I'm hearing you say?
00:29:22	00:29:22	Okay, good.
00:29:22	00:29:24	That's really important to understand.
00:29:24	00:29:26	Okay, I apologize for the confusion,
00:29:26	00:29:27	but I sure if I was confused,
00:29:27	00:29:29	maybe some other people were confused.
00:29:29	00:29:33	Now if you want to strategically create stories
00:29:33	00:29:35	for highlights, is there anything in partikular
00:29:35	00:29:37	we need to be thinking about?
00:29:37	00:29:39	I would imagine putting the link in the stories
00:29:39	00:29:40	is the key thing, right?
00:29:40	00:29:42	And do you wanna put that at the first story?
00:29:42	00:29:46	Every story, the last in the highlights?
00:29:46	00:29:48	What's your thoughts on that?
00:29:48	00:29:51	- Yeah, so usually for at least like the one
00:29:51	00:29:53	that I have that says free gifts,
00:29:53	00:29:54	when you click on free gifts,
00:29:54	00:29:58	the first thing is me and my face and I explain
00:29:58	00:30:01	"This is da da da da da, I'm gonna go over,
00:30:01	00:30:03	here's the seven free products that I have to offer for you,
00:30:03	00:30:06	or like seven free gifts that I have for you.
00:30:06	00:30:08	Tap ahead to see all of the goodness, right?
00:30:08	00:30:11	So then somebody taps and then it's not me anymore,
00:30:11	00:30:13	it's a screenshot of what that freebie looks like,
00:30:13	00:30:16	the value that they get if they download it with the link.
00:30:16	00:30:19	So just visually on your phone,
00:30:19	00:30:22	the screenshot with the link, explaining the value.
00:30:22	00:30:25	Next slide, screenshot with the link explaining the value.
00:30:25	00:30:28	Next slide, and that's how I have it set up.
00:30:30	00:30:32	- Can you put some sort of a custom thumbnail
00:30:32	00:30:34	on these highlights or is it just, you can?
00:30:34	00:30:35	- Yeah - Okay.
00:30:35	00:30:39	Any thoughts on how we ought to maybe think about this?
00:30:39	00:30:43	- Yeah, I like to have my highlight covers
00:30:43	00:30:46	be part of my brand colors or business colors,
00:30:46	00:30:50	mainly because if you're just like keeping random covers
00:30:50	00:30:53	from different parts of your videos
00:30:53	00:30:55	and it's like one's your head and then one's a screenshot
00:30:55	00:30:57	and then one's like this weird link,
00:30:57	00:30:59	like it kind of looks messy and it gets confusing for people
00:30:59	00:31:01	to digest when they first land on your page.
00:31:01	00:31:03	So if it's just nice and clean,
00:31:03	00:31:07	you could do colors or you can make a make them in Canva
00:31:07	00:31:09	and do different images.
00:31:09	00:31:12	So maybe one is about free gifts.
00:31:12	00:31:15	So you make go to Canva and you add a little gift logo
00:31:15	00:31:18	and you make that the cover image.
00:31:18	00:31:20	Cover images are the only thing, this is really cool,
00:31:20	00:31:23	that you don't have to upload as a story.
00:31:23	00:31:27	So you can edit, highlight cover images without uploading
00:31:27	00:31:28	it to stories.
00:31:29	00:31:31	- But generally you don't recommend putting words in there
00:31:31	00:31:33	I would imagine, it's mostly images, is that the idea?
00:31:33	00:31:34	Cause it's so tiny.
00:31:34	00:31:38	- Yeah, either just a simple color or a image that explains
00:31:38	00:31:41	what that highlight's about.
00:31:41	00:31:43	- What about titling the actual highlight?
00:31:43	00:31:44	Do you have any tips on that?
00:31:44	00:31:46	'Cause I think you only get a very small amount
00:31:46	00:31:47	of characters don't you, before it's like
00:31:47	00:31:49	dot, dot dot, right?
00:31:49	00:31:51	- Yeah, I try to just keep it one word.
00:31:51	00:31:52	- One word, okay cool.
00:31:54	00:31:58	Back to the lead magnets, just out of curiosity,
00:31:58	00:32:01	how successful could you be getting someone to your profile
00:32:01	00:32:05	and ultimately clicking on your LinkedIn bio
00:32:05	00:32:09	or clicking on your highlights and ultimately
00:32:10	00:32:11	going to your lead magnet?
00:32:11	00:32:15	I mean it seems to me that Instagram historically
00:32:15	00:32:17	has been built to keep you on the platform, right?
00:32:17	00:32:21	Even though now that stories link thing that we just toked
00:32:21	00:32:24	about is available to everyone, I'm just curious,
00:32:24	00:32:26	like is it still safe to assume most people
00:32:26	00:32:30	are never gonna actually go off of Instagram?
00:32:30	00:32:33	Or is it actually, can it be quite successful
00:32:33	00:32:36	to generate leads emails, dot, dot, dot, dot?
00:32:36	00:32:37	What are your thoughts on that?
00:32:37	00:32:39	- Yeah, I think it can be really successful
00:32:39	00:32:43	so long as your strategy that's in place
00:32:43	00:32:45	is very intentional.
00:32:45	00:32:48	Like you're speaking directly to your target audience.
00:32:48	00:32:51	You know exactly what they want and what they're dying for.
00:32:51	00:32:54	I get a lot of people joining my free webinar
00:32:54	00:32:56	on a day-to-day basis.
00:32:56	00:32:58	And I'm not running ads telling people,
00:32:58	00:32:59	"Hey join this webinar."
00:32:59	00:33:03	I only link the webinar in my link in bio on Instagram
00:33:03	00:33:05	and in my YouTube descriptions.
00:33:05	00:33:08	So Instagram is kind of creating this evergreen traffic
00:33:08	00:33:11	for me because I know what my target audience wants
00:33:11	00:33:14	and needs, and I'm giving it to them for free.
00:33:14	00:33:18	So if you have that entiking offer where you know exactly
00:33:18	00:33:19	what your audience needs,
00:33:19	00:33:20	that conversion will come really naturally.
00:33:20	00:33:22	Something else that helps, which is like,
00:33:22	00:33:24	we can tok about like what's working
00:33:24	00:33:27	is those DM automation tools.
00:33:27	00:33:32	Using DM automations help me with those funnels.
00:33:33	00:33:34	- Yeah, I wanna come back to that.
00:33:34	00:33:37	Just one quick question.
00:33:37	00:33:40	Instagram seems to be moving towards reels now a lot more
00:33:40	00:33:42	obviously than they were before.
00:33:42	00:33:44	And it seems to be like the predominant thing,
00:33:44	00:33:47	which is video, short form, you know, vertikal video.
00:33:47	00:33:50	Do you find that one of the best ways to get people to your
00:33:50	00:33:54	Instagram profile these days is with reels,
00:33:54	00:33:56	because there's so much reach potential with reels
00:33:56	00:33:58	outside of your existing audience?
00:33:58	00:34:01	- Yes, if your goal is to reach new eyes,
00:34:01	00:34:03	reels is gonna be the way to go.
00:34:03	00:34:07	That's just how their algorithm is explained with reels.
00:34:07	00:34:09	There's an Instagram post if anybody wants to-
00:34:09	00:34:12	Or a blog post that if anybody wants to read about it,
00:34:12	00:34:14	it's called how the algorithm Works.
00:34:14	00:34:16	Literally just go to Google,
00:34:16	00:34:18	type in how the Instagram algorithm works.
00:34:18	00:34:20	There's a blog post from Instagram themselves
00:34:20	00:34:25	explaining the algorithm, and they tell you that reels
00:34:25	00:34:27	was designed to reach new eyes.
00:34:27	00:34:29	So if your goal is to reach new people,
00:34:29	00:34:30	reels should be your strategy.
00:34:30	00:34:32	If your goal is to reach your current audience,
00:34:32	00:34:35	you don't have to create reels.
00:34:36	00:34:39	- Do you ever recommend in your reels,
00:34:39	00:34:42	saying "There's more where that count came from.
00:34:42	00:34:43	Check out my bio."?
00:34:43	00:34:45	Like do you ever recommend or even writing the text
00:34:45	00:34:46	on the screen.
00:34:46	00:34:48	- In your Yeah, every reel I have,
00:34:48	00:34:50	I try to have some sort of call to action,
00:34:50	00:34:52	especially if it's like a toking head video,
00:34:52	00:34:53	where I'm educating.
00:34:53	00:34:55	Sometimes those trends,
00:34:55	00:34:56	I do those trends so fast I forget to do those
00:34:56	00:34:58	call to actions.
00:34:58	00:35:00	But you wanna have those call to actions at the end
00:35:00	00:35:03	where you're like, okay, for more tips, give me a follow.
00:35:03	00:35:06	Or if you want more information on this product,
00:35:06	00:35:09	insert product name here, comment the word,
00:35:10	00:35:14	give me now the phrase, give me now in the comments.
00:35:14	00:35:16	And then set up those automation so that
00:35:16	00:35:18	they're getting links to all the proper things.
00:35:18	00:35:21	So having some sort of call to action is huge.
00:35:21	00:35:23	- Okay, well that's a perfect setup for what's working
00:35:23	00:35:26	these days, and you mentioned automation.
00:35:26	00:35:29	So tok to me a little bit about how you're doing,
00:35:29	00:35:29	what you're doing.
00:35:30	00:35:32	You just mentioned one of them,
00:35:32	00:35:35	which is really cool and I'm assuming you're using something
00:35:35	00:35:38	like Minichat, but tok a little bit about how this works,
00:35:38	00:35:40	because some people are like, what?
00:35:40	00:35:42	Like I have some people doing this with comments
00:35:42	00:35:44	and how does that all work?
00:35:44	00:35:45	Maybe you can explain that a little bit.
00:35:45	00:35:47	- So yes, I am using the Minichat.
00:35:47	00:35:49	My team and I are using that.
00:35:49	00:35:53	I was somebody that I refused to set up,
00:35:53	00:35:57	bot automation or like, yeah, DM automation,
00:35:57	00:36:00	because I was like, "No, the Instagram algorithm's
00:36:00	00:36:03	gonna hate me, they hate bots, blah blah blah."
00:36:03	00:36:07	But as my profile grew and the more DM's that I got
00:36:07	00:36:10	asking for certain links to things and all this stuff,
00:36:10	00:36:14	I was like, okay, we're gonna need DM automation
00:36:14	00:36:15	for a few things.
00:36:15	00:36:18	And it's actually been really cool to see the conversions.
00:36:18	00:36:21	So for each of my freebies, like I said, we have seven,
00:36:21	00:36:24	each of my freebies, we have a specific word.
00:36:24	00:36:27	So if somebody DM's me that word,
00:36:27	00:36:29	they will get that link sent to them right away
00:36:29	00:36:32	so they can download the freebie basically
00:36:32	00:36:34	within it staying in the Instagram app.
00:36:34	00:36:37	So they just go to the link into their email address
00:36:37	00:36:39	and then boom, the freebie's on their way,
00:36:39	00:36:41	they like close the little popup
00:36:41	00:36:43	and they're still on Instagram.
00:36:43	00:36:46	So DM automation has been huge for getting people
00:36:46	00:36:48	onto my email list and once they're on my email list,
00:36:48	00:36:51	we have backend funnels that they're gonna be now
00:36:51	00:36:53	going through.
00:36:53	00:36:57	- Well and tok about the chat automation as well
00:36:57	00:36:59	because you, you were just mentioning something
00:36:59	00:37:02	that didn't involve DMs, presumably it was a reel,
00:37:02	00:37:03	where you can leave a comment
00:37:03	00:37:05	and somehow this is monitoring the comments,
00:37:05	00:37:07	maybe explain how that works,
00:37:07	00:37:10	'cause my gut would tell me the algorithm would punish you
00:37:10	00:37:12	if it sees a bunch of the same comments in there.
00:37:12	00:37:15	But that's not been the truth for you, huh?
00:37:15	00:37:18	- At least not from what we've tested out.
00:37:18	00:37:23	We've had maybe three reels where we used the DM,
00:37:23	00:37:24	the word blah blah blah for this.
00:37:24	00:37:28	So basically how this works on Minichat
00:37:28	00:37:30	will have a specific phrase.
00:37:30	00:37:34	So I did a collaboration, let's say notch, right?
00:37:34	00:37:37	And at the end of the video in the reel I say,
00:37:37	00:37:41	"Comment the word notch to get DM'd the link so you could
00:37:41	00:37:43	set up a quote", whatever.
00:37:43	00:37:46	So anybody who comments the word notch,
00:37:46	00:37:51	then this bot DM's them the link with the pre-written
00:37:51	00:37:54	message like "Hey, here's the link for blah blah blah blah."
00:37:54	00:37:58	So we do get a lot of comments with the same words,
00:37:58	00:38:02	but I find that helps with like more comments,
00:38:02	00:38:03	more engagement.
00:38:03	00:38:05	We're replying to those comments with different things.
00:38:05	00:38:09	So we're not saying "Thanks, thanks, thanks" all the time,
00:38:09	00:38:11	we're changing up how we're replying.
00:38:11	00:38:15	So it has the variety of comments within there.
00:38:15	00:38:20	The only thing with the like reels comments automation
00:38:21	00:38:24	is that has to be set up after a reel goes up.
00:38:24	00:38:26	So with the DM's, that's kind of like an evergreen,
00:38:26	00:38:30	you can have keywords in the system ready for funnels,
00:38:30	00:38:31	but when you upload a reel,
00:38:31	00:38:34	you have to go right into Minichat, set up the automation,
00:38:34	00:38:37	choose the reel that the word is going to work on.
00:38:37	00:38:39	It's not just like, hey, this one word,
00:38:39	00:38:42	anytime anybody ever comments it,
00:38:42	00:38:45	you have to like set it up specifically for the content
00:38:45	00:38:46	that you made.
00:38:46	00:38:48	- Is it smart enough to know if you said
00:38:48	00:38:51	"I want notch" versus "notch", that it's the same thing,
00:38:51	00:38:52	will it look for the word notch inside
00:38:52	00:38:54	or does it just have to be the word notch?
00:38:54	00:38:55	Is that that's smart.
00:38:55	00:38:55	I mean I'm just-
00:38:55	00:38:57	you know what I'm saying, with Minichat?
00:38:57	00:39:02	- Yeah, I haven't notiked any.
00:39:02	00:39:03	- I guess this has probably got logic
00:39:03	00:39:06	that says contains notch, equals notch.
00:39:06	00:39:09	I'm sure it's like your typical kind of bullying logic
00:39:09	00:39:10	kind of stuff.
00:39:10	00:39:11	- Yeah. - So beyond the DM's
00:39:11	00:39:15	and the automation, what else is working now for you?
00:39:15	00:39:16	'Cause I know there's a lot more stuff
00:39:16	00:39:19	that's working for you that we haven't even broached yet.
00:39:19	00:39:22	- So we have DM automations, highlights,
00:39:22	00:39:24	being strategic with highlights,
00:39:24	00:39:26	testing different content types.
00:39:26	00:39:28	It's kind of like brings us to the very first thing
00:39:28	00:39:30	we were toking about, how it's important to re study
00:39:30	00:39:32	your Instagram strategy.
00:39:32	00:39:36	Because what's really interesting for me right now
00:39:36	00:39:40	is that my Instagram photos are actually performing
00:39:40	00:39:45	better than the educational graphic carousels,
00:39:45	00:39:47	which those used to like pop off for me.
00:39:47	00:39:50	And all of a sudden like when reels came out, photos tanked,
00:39:50	00:39:52	but now all of a sudden my photos are doing better.
00:39:52	00:39:55	So continuing to test different content types,
00:39:55	00:39:59	even when you feel like you have it figured out,
00:39:59	00:40:00	that is work.
00:40:00	00:40:02	Like changing up the type of content you're posting,
00:40:02	00:40:04	works like a charm.
00:40:04	00:40:05	- So what are you measuring?
00:40:05	00:40:06	Are you measuring...
00:40:06	00:40:08	What's the metric you're looking for when you're comparing
00:40:08	00:40:11	like a photo post versus a carousel post?
00:40:12	00:40:15	- That's going to vary depending on somebody's goals.
00:40:15	00:40:18	So if somebody wants to increase reaching grow followers,
00:40:18	00:40:21	they're probably gonna wanna look to see which post
00:40:21	00:40:24	had the most shares, because it's reaching new people
00:40:24	00:40:27	and which posts have the most reach.
00:40:27	00:40:29	So that's probably what you're gonna look for there.
00:40:29	00:40:31	For me, I'm not thinking about growth,
00:40:31	00:40:33	I just want to engage my community.
00:40:33	00:40:37	So what I'm looking for is, depending on which account
00:40:37	00:40:39	you have, the analytik will say engagement
00:40:39	00:40:42	or post interactions.
00:40:42	00:40:43	So just the overall engagement of that post
00:40:43	00:40:46	and how it's performing.
00:40:46	00:40:47	- Yeah, it's kind of fascinating.
00:40:47	00:40:51	I think it intuitively makes sense that these carousels
00:40:51	00:40:53	would degrade over time because they're work
00:40:53	00:40:54	to to move through them.
00:40:54	00:40:55	You know what I mean?
00:40:55	00:40:57	Like if the first frame in the carousel doesn't capture you,
00:40:57	00:41:00	no one's gonna go all the way to the end of the darn thing.
00:41:00	00:41:01	- Yeah. - Cause you gotta slide
00:41:01	00:41:03	to the side and everybody wants to slide down, right?
00:41:03	00:41:08	So it kind of makes sense that photographs would be easy.
00:41:08	00:41:11	And are you also experimenting with caption length
00:41:11	00:41:13	and caption stories versus, I don't know,
00:41:13	00:41:16	just stuff inside of the captions?
00:41:16	00:41:18	- Not often.
00:41:18	00:41:22	I know my audience likes long form captions,
00:41:22	00:41:24	like they actually read the captions.
00:41:24	00:41:27	I even did a test, because I saw somebody was saying,
00:41:27	00:41:30	"Nobody ever gets captions, who cares about captions?"
00:41:30	00:41:32	Don't use, like just the first line.
00:41:32	00:41:34	So I was like, was like, "Okay, I wanna test this."
00:41:34	00:41:38	I did just like a generic first line, wrote kind of a novel
00:41:38	00:41:39	of like unrelated something.
00:41:39	00:41:43	And at that very bottom I said, this was a test.
00:41:43	00:41:45	If you read this far comment, the phrase,
00:41:45	00:41:47	Love you Millie or something.
00:41:47	00:41:51	And so many people commented the secret phrase
00:41:51	00:41:54	and I was like, people are actually reading for me,
00:41:54	00:41:55	my captions.
00:41:55	00:41:57	So it's gonna vary per account,
00:41:57	00:42:00	like every strategy and everything will.
00:42:00	00:42:03	But for my audience, they love the long form caption.
00:42:04	00:42:07	- Millie, this has been super, super helpful
00:42:07	00:42:09	and I know I've asked a million questions
00:42:09	00:42:11	and it's pretty obvious to you and probably everyone
00:42:11	00:42:13	who's listening that I am a complete noob
00:42:13	00:42:15	when it comes to Instagram.
00:42:15	00:42:19	But it is also hopeful that some that are listening
00:42:19	00:42:20	have discovered some new things.
00:42:20	00:42:22	And there's so much more where that came from.
00:42:22	00:42:24	You've got an incredible YouTube channel,
00:42:24	00:42:27	you've got the Instagram account and a lot of other stuff
00:42:27	00:42:30	that's going on, so if people wanna follow you,
00:42:30	00:42:32	what's your preferred social channel?
00:42:32	00:42:34	And then if people want to go check out whatever
00:42:34	00:42:37	you have to offer, do you have a place you wanna send them?
00:42:37	00:42:39	- Yeah, so if you're looking for more
00:42:39	00:42:41	educational type content and you're like,
00:42:41	00:42:42	"Wow, this podcast was so good,
00:42:42	00:42:45	I'd love to learn more about Instagram, YouTube, TikTok,
00:42:45	00:42:47	anything social media."
00:42:47	00:42:49	My YouTube is my main platform where I teach.
00:42:49	00:42:51	So that channel is Modern Millie.
00:42:51	00:42:54	And if you just wanna hang out with me,
00:42:54	00:42:55	see behind the scenes of my business,
00:42:55	00:42:58	I'm on Instagram and TikTok, the handle is
00:42:58	00:43:00	@itsmodernmillie.
00:43:01	00:43:04	- Millie, Adrian, thank you so much for coming back
00:43:04	00:43:06	on the show and sharing your wisdom with us.
00:43:06	00:43:07	We're way better because of it.
00:43:07	00:43:08	Thank you again.
00:43:08	00:43:09	- Yeah, of course.
00:43:09	00:43:10	Thank you so much for having me.