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Instagram Strategy Audit: How to Renew Your Results

Published on: December 5 2022 by Social Media Examiner

Instagram Strategy Audit: How to Renew Your Results

Instagram Strategy Audit: How to Renew Your Results

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00:00:00 00:00:00 - That's a great question.
00:00:00 00:00:03 There's a bunch of outdated growth strategies that somebody
00:00:03 00:00:06 might be using, like the follow-unfollow method,
00:00:06 00:00:10 being in engagement groups or engagement pods,
00:00:10 00:00:13 certain giveaway strategies are outdated,
00:00:13 00:00:17 as well as doing untargeted engagement.
00:00:17 00:00:19 (upbeat music)
00:00:19 00:00:22 - Today I'm very excited to be joined by Millie Adrian,
00:00:22 00:00:23 if you don't know who Millie is,
00:00:23 00:00:24 you need to know Millie.
00:00:24 00:00:27 Millie is an online educator, influencer coach
00:00:27 00:00:29 and founder of It's Modern Millie,
00:00:29 00:00:32 a company that helps aspiring influencers and entrepreneurs
00:00:32 00:00:34 grow their income.
00:00:34 00:00:37 Her course is called The Modern Influencer.
00:00:37 00:00:39 And her YouTube channel is called Modern Millie.
00:00:39 00:00:42 Millie, welcome back to the show, how you doing today?
00:00:42 00:00:45 - I'm doing great, how are you doing?
00:00:45 00:00:46 - I'm doing awesome.
00:00:46 00:00:47 I'm cold and I'm hot.
00:00:47 00:00:49 And it's that time of year, you know, where,
00:00:49 00:00:50 depending on where you are,
00:00:50 00:00:52 it's hot or it's cold and you know,
00:00:52 00:00:54 I'm dealing with all that kind of crazy stuff.
00:00:54 00:00:56 But I'm excited to spend some time with you.
00:00:56 00:00:58 Today we're gonna explore how to audit
00:00:58 00:01:02 your existing activities on YouTube,
00:01:02 00:01:05 so that you can figure out how to actually improve.
00:01:05 00:01:07 And so many of us are doing stuff on Instagram
00:01:07 00:01:08 that we've always done,
00:01:08 00:01:11 and maybe it's time for us to like step back and take a look
00:01:11 00:01:13 and dive into what the latest and greatest stuff is.
00:01:13 00:01:16 And that's what I'm excited to tok to you about today.
00:01:16 00:01:18 So I guess my first question, Millie is,
00:01:20 00:01:24 why is it important to take a look at what we're doing
00:01:24 00:01:25 on Instagram?
00:01:25 00:01:29 Because so many of us probably have a million things
00:01:29 00:01:30 going on on our plate.
00:01:30 00:01:31 And the last thing we wanna do is look back
00:01:31 00:01:32 at what we've done.
00:01:32 00:01:35 But what do you wanna say to us as far as why
00:01:35 00:01:37 it's really important to kind of maybe step back
00:01:37 00:01:38 and take a deeper look at what we're doing?
00:01:38 00:01:40 - I think in general,
00:01:40 00:01:43 it's super important to analyze any strategy that you have
00:01:43 00:01:47 within your business, whether it's Instagram, TikTok,
00:01:47 00:01:49 YouTube, marketing, just any strategy
00:01:49 00:01:53 should be reevaluated every so often, but especially
00:01:53 00:01:58 for Instagram, that strategy can be checked month to month
00:01:58 00:02:00 or quarterly if you don't have that capacity
00:02:00 00:02:02 to check it month to month,
00:02:02 00:02:04 because the algorithm is changing so frequently
00:02:04 00:02:08 and or even the algorithms, I should say plural.
00:02:08 00:02:11 And even with all the new features, Instagram is releasing
00:02:11 00:02:16 week to week, it's important to really continue to test
00:02:16 00:02:18 what's working and what doesn't because something
00:02:18 00:02:21 that works now maybe won't work next month.
00:02:21 00:02:24 So really you want to be analyzing that strategy
00:02:24 00:02:26 on a month to month basis.
00:02:26 00:02:31 - What are some of the things that maybe you see
00:02:32 00:02:35 with your students or your clients that they've been doing
00:02:35 00:02:38 for a while but maybe don't work anymore?
00:02:38 00:02:41 I think it's always good to step back and say, "All right,
00:02:41 00:02:42 if you're doing this, this or this,
00:02:42 00:02:45 maybe you should stop doing it"
00:02:45 00:02:46 Because there's many of us that are probably doing things
00:02:46 00:02:50 that we think work, but they don't really work anymore.
00:02:50 00:02:52 So what are the things you're notiking
00:02:52 00:02:54 that are kind of outdated strategies
00:02:54 00:02:57 that a lot of marketers might still be using today?
00:02:57 00:02:58 - Yeah, that's a great question.
00:02:58 00:03:01 There's a bunch of outdated growth strategies
00:03:01 00:03:03 that somebody might be using,
00:03:03 00:03:04 like the follow-unfollow method,
00:03:04 00:03:08 being in engagement groups or engagement pods,
00:03:08 00:03:11 certain giveaway strategies are outdated,
00:03:11 00:03:15 as well as doing untargeted engagement
00:03:15 00:03:19 and even stiking to your strategy from last year,
00:03:19 00:03:22 that's gonna be an outdated strategy if you haven't changed
00:03:22 00:03:23 your strategy in a year.
00:03:23 00:03:26 So all of those things probably shouldn't be doing now.
00:03:27 00:03:30 - Well let's dive into a couple of what these are,
00:03:30 00:03:32 because maybe some people don't call 'em what you call 'em.
00:03:32 00:03:33 - Yeah. - And they might not
00:03:33 00:03:34 know what you mean.
00:03:34 00:03:35 So let's start with follow-unfollow.
00:03:35 00:03:37 I think we know what that means,
00:03:37 00:03:39 but go ahead and explain that.
00:03:39 00:03:42 - Basically the follow-unfollow method
00:03:42 00:03:45 started probably back in 2015
00:03:45 00:03:47 when like the rise of bloggers,
00:03:47 00:03:50 travel, fashion bloggers started and this strategy,
00:03:50 00:03:53 people notiked anytime you followed an account
00:03:53 00:03:56 that account was more likely to follow you back.
00:03:56 00:03:58 So a lot of people would just like spam follow people
00:03:58 00:04:01 hoping they would follow them back.
00:04:01 00:04:03 And if they didn't follow them back they would just unfollow
00:04:03 00:04:05 a bunch of accounts.
00:04:05 00:04:08 So that's kind of a growth strategy to try to get followers,
00:04:08 00:04:12 but it is not a relevant strategy these days.
00:04:12 00:04:16 I personally think that strategy is more,
00:04:17 00:04:19 what's like a nice way to say this,
00:04:19 00:04:22 it's not the nicest way to grow.
00:04:22 00:04:24 I mean we're all on our Instagram journeys,
00:04:24 00:04:25 we're all trying to grow.
00:04:25 00:04:28 And if you have a bunch of accounts that are following
00:04:28 00:04:30 and unfollowing you just because they wanna grow
00:04:30 00:04:33 their accounts themselves, it's kind of disrespectful
00:04:33 00:04:34 to other creators, other businesses,
00:04:34 00:04:37 who are really working hard trying to grow.
00:04:37 00:04:39 So that's what the unfollow method is.
00:04:39 00:04:42 - Yeah, and my guess is some people listening right now
00:04:42 00:04:46 have actually got an assistant or an automation tool
00:04:46 00:04:47 that actually does this for them.
00:04:47 00:04:51 And you're here to say, that's not really working anymore.
00:04:51 00:04:55 My guess is the algorithms understand this,
00:04:55 00:04:57 'cause they track everything, right?
00:04:57 00:05:01 And my guess is if you're employing this strategy,
00:05:01 00:05:04 you might end up getting your content maybe less
00:05:04 00:05:05 seen by people, I don't know.
00:05:05 00:05:09 I mean, like do you know it doesn't work
00:05:09 00:05:10 or have you just kind of heard?
00:05:10 00:05:12 Do you think clearly like it's a waste of time?
00:05:12 00:05:13 Like why doesn't it work?
00:05:13 00:05:15 It seems actually that it would work.
00:05:15 00:05:17 But you're saying it doesn't, I'm just curious.
00:05:17 00:05:20 - So that's a good thing to clarify.
00:05:20 00:05:25 So it can work, yes, but it's not the organic way to grow.
00:05:27 00:05:29 It's not an authentik way to grow,
00:05:29 00:05:31 it's not a genuine strategy to use it.
00:05:31 00:05:34 It's kind of wasting your time
00:05:34 00:05:37 if you're like having an assistant do this method for you,
00:05:37 00:05:40 that assistant could be focusing on a million other things
00:05:40 00:05:42 that are ultimately gonna be way more helpful
00:05:42 00:05:45 and impactful than doing this follow-unfollow method.
00:05:45 00:05:50 So yes, Instagram can track you if you're doing this
00:05:50 00:05:53 in like spam movements, you're just following a bunch
00:05:53 00:05:54 and unfollowing a bunch, you could get a little
00:05:54 00:05:57 like red flag on your account where Instagram's like,
00:05:57 00:05:59 "Hey, you're doing too much activity."
00:05:59 00:06:00 So while it's a strategy that okay,
00:06:00 00:06:03 yeah it might seem like it works for some accounts,
00:06:03 00:06:06 it is not the way to go because it is just like
00:06:06 00:06:08 a waste of time when you could be doing other things
00:06:08 00:06:10 more helpful.
00:06:10 00:06:11 - And then what is an engagement group?
00:06:11 00:06:12 What is that exactly?
00:06:12 00:06:15 - There's a lot of terms for this one, engagement groups-
00:06:15 00:06:17 - Pods - Pods, yeah all of those.
00:06:17 00:06:22 Basically when you earn like this group message on Instagram
00:06:23 00:06:25 with a bunch of other businesses
00:06:25 00:06:27 or a bunch of other creators and you're required
00:06:27 00:06:32 to engage with each other's posts on a day to day basis.
00:06:32 00:06:35 So this is one where Instagram has actually said,
00:06:35 00:06:37 if you go to their Instagram creators account,
00:06:37 00:06:39 they have like a FAQ highlight.
00:06:39 00:06:41 You can tap through that highlight.
00:06:41 00:06:45 They have said that they track engagement groups
00:06:45 00:06:47 and they don't want to support those.
00:06:47 00:06:49 So if they notike somebody in a group or a pod
00:06:49 00:06:51 where you're only engaging with the same accounts
00:06:51 00:06:54 over and over to try to increase engagement
00:06:54 00:06:57 on each other's accounts, they're gonna lower your content
00:06:57 00:07:00 or lower your reach because they track those things.
00:07:00 00:07:02 They wanna make sure engagement on Instagram
00:07:02 00:07:06 is authentik and just genuine with other creators
00:07:06 00:07:08 as opposed to, oh we're all trying to boost each other's
00:07:08 00:07:11 content for that day.
00:07:11 00:07:12 - Well and some people are like,
00:07:12 00:07:15 "Oh but my group is not on Instagram, it's on Facebook."
00:07:15 00:07:17 Well you could say, well Facebook owns Instagram
00:07:17 00:07:19 or they could say it's on some other platform.
00:07:19 00:07:22 But I would imagine the algorithms smart enough to notike
00:07:22 00:07:26 that Jack and Millie, you know,
00:07:26 00:07:31 seem to comment on on Jane and George's post
00:07:31 00:07:32 and they seem to comment on each other.
00:07:32 00:07:35 It's smart, it knows, it's gonna figure out
00:07:35 00:07:36 your game, right?
00:07:36 00:07:38 - Yeah. - So don't waste your time
00:07:38 00:07:40 is really what I'm hearing you say, right?
00:07:40 00:07:41 - Yeah. - And you know,
00:07:41 00:07:44 along these lines, what about like artificial engagement?
00:07:44 00:07:46 Like there are some people that have a strategy
00:07:46 00:07:51 where they try to comment on certain people's posts
00:07:51 00:07:54 to try to get their attention to be able to get them
00:07:54 00:07:55 to follow them back.
00:07:55 00:07:57 Do you feel like that's still a legit strategy
00:07:57 00:07:59 maybe for someone who is a salesperson
00:07:59 00:08:01 who's intentionally trying to stand out
00:08:01 00:08:03 on a couple people's accounts and not necessarily
00:08:03 00:08:06 doing it like in a mass kind of a way?
00:08:06 00:08:07 What's your thoughts on that?
00:08:07 00:08:11 - Yeah, that kind of falls into like untargeted engagement
00:08:11 00:08:13 versus targeted engagement.
00:08:13 00:08:15 So I toked about untargeted engagement being one
00:08:15 00:08:18 of the ways that, or one of the strategies that's outdated
00:08:18 00:08:21 and that's basically where you just like spam comment
00:08:21 00:08:22 on any account in every account,
00:08:22 00:08:25 there's no strategy behind it.
00:08:25 00:08:27 - But if it's targeted that's different right?
00:08:27 00:08:29 - Right, so if you're being super strategic
00:08:29 00:08:31 and you know who your target audience is
00:08:31 00:08:34 and you're taking time to leave genuine comments
00:08:34 00:08:37 on their posts or you're replying to their stories
00:08:37 00:08:41 and getting in their inbox, instead of like a cold DM.
00:08:41 00:08:43 I don't like doing cold DM's because it feels weird
00:08:43 00:08:45 for me personally.
00:08:45 00:08:47 Some people they're bomb at it.
00:08:47 00:08:51 But jumping into the DM's by like replying to their stories
00:08:51 00:08:55 and being like, "Oh my gosh, that latte looks so good.
00:08:55 00:08:56 Where'd you get it?"
00:08:56 00:08:58 You know, so you can do targeted engagement,
00:08:58 00:09:01 engaging with your target audience and spending time there
00:09:01 00:09:04 is going to be so much helpful than just like engaging
00:09:04 00:09:06 with anyone and everyone.
00:09:06 00:09:08 - I think you mentioned giveaways are not necessarily
00:09:08 00:09:10 valuable anymore.
00:09:10 00:09:13 tok to me a little bit about what's wrong with that.
00:09:13 00:09:17 - Yes, so I like to say there's two different types
00:09:17 00:09:18 of giveaways.
00:09:18 00:09:20 The giveaway that I'm referring to that is
00:09:20 00:09:21 the outdated strategy,
00:09:21 00:09:23 is when a bunch of people come together,
00:09:23 00:09:27 they put maybe $20 each into this giveaway
00:09:27 00:09:30 and they give away like a $500 gift card.
00:09:30 00:09:32 So maybe a bunch of businesses get together,
00:09:32 00:09:33 20 businesses get together,
00:09:33 00:09:38 they each pitch in 200 or $20 each, $25 each, whatever.
00:09:38 00:09:41 And it's like, oh we're gonna post this.
00:09:41 00:09:44 You have to follow each account and if after you follow
00:09:44 00:09:47 each account comment to win this gift card.
00:09:47 00:09:50 That is like the outdated giveaway strategy.
00:09:50 00:09:55 Mainly because we all know not to buy followers, right?
00:09:56 00:09:58 And everybody knows, okay, we can't buy followers.
00:09:58 00:10:00 People can tell when they're authentik or not.
00:10:00 00:10:04 And buying into a giveaway is ultimately the same thing
00:10:04 00:10:06 as buying followers.
00:10:06 00:10:08 You're just buying-
00:10:08 00:10:09 - The wrong audience, right?
00:10:09 00:10:10 You're probably attracting people that want freebies.
00:10:10 00:10:13 You're not attracting legitimate people that are gonna wanna
00:10:13 00:10:14 buy your products and services, right?
00:10:14 00:10:18 - Yeah, and that's a hard pill for some people to swallow.
00:10:18 00:10:21 Nobody wants to hear this part of the giveaway thing
00:10:21 00:10:23 is like nobody cares about you when they follow you.
00:10:23 00:10:24 They don't care about you,
00:10:24 00:10:25 they don't care about your business,
00:10:25 00:10:27 they just want the free thing that you're offering.
00:10:27 00:10:29 They're gonna follow you and then after they follow you,
00:10:29 00:10:31 what's gonna happen is either they unfollow you right away,
00:10:31 00:10:34 because they didn't win this prize and all of a sudden your
00:10:34 00:10:38 follows drop and you go into this like anxiety sad stage
00:10:38 00:10:41 or they stay around because they forget to unfollow you
00:10:41 00:10:44 making your engagement tank because
00:10:44 00:10:46 they're not engaging with your content since they never
00:10:46 00:10:48 cared about your content in the first place.
00:10:48 00:10:49 So it's like a lose-lose,
00:10:49 00:10:51 this type of giveaway.
00:10:51 00:10:53 - Hopefully someone who's listening to this,
00:10:53 00:10:55 maybe you who are listening or watching this right now
00:10:55 00:10:58 are saying, "Oh yeah, I know somebody who does this
00:10:58 00:10:59 kind of stuff."
00:10:59 00:11:01 Or maybe it's even you and maybe you can go to them and say,
00:11:01 00:11:05 "Hey, guess what boss or client, maybe we ought to consider
00:11:05 00:11:07 trying something new."
00:11:07 00:11:09 So let's assume we're not doing any of these things.
00:11:10 00:11:13 But it's been a while since we've taken a look
00:11:13 00:11:16 at our account, our profile on Instagram.
00:11:16 00:11:19 You know, let's just start with that.
00:11:19 00:11:21 Like what can we do?
00:11:21 00:11:24 'Cause it seems like the profile is one of the last things
00:11:24 00:11:24 we think about, right?
00:11:24 00:11:27 Like we think about what we post probably a lot more
00:11:27 00:11:30 than we think about what happens when people see our posts
00:11:30 00:11:31 and they go to check us out, right?
00:11:31 00:11:35 So how can we maybe update our Instagram profile
00:11:35 00:11:39 to bring it up to modern era, if you will?
00:11:39 00:11:41 - Yeah, I'm so glad you brought this up
00:11:41 00:11:43 because this is a common complaint that I get
00:11:43 00:11:46 with some students or some followers, is they'll be like,
00:11:46 00:11:49 "Millie, I had this real blow up.
00:11:49 00:11:52 It's gone viral and I didn't get any followers.
00:11:52 00:11:54 Like what the heck happened?"
00:11:54 00:11:58 And it's because they were so focused on creating content
00:11:58 00:12:01 that they forgot about their profile.
00:12:01 00:12:03 What does their profile look like?
00:12:03 00:12:05 How is their current conversion rate of their profile?
00:12:05 00:12:07 So when people land on your profile,
00:12:07 00:12:10 what's the conversion rate of people actually pressing
00:12:10 00:12:13 that follow button based off of how it's currently set up?
00:12:13 00:12:18 So how you set up your account is probably just as important
00:12:18 00:12:20 as the type of content you create.
00:12:20 00:12:24 When you do set up your account, some things to look for
00:12:24 00:12:27 is making sure you have a clear call to action
00:12:27 00:12:30 in your bio leading to a lead magnet.
00:12:30 00:12:33 That's something that a lot of people leave out.
00:12:33 00:12:34 Ultimately we don't have control
00:12:34 00:12:35 over the Instagram algorithm,
00:12:35 00:12:38 but we do have control over our email lists.
00:12:38 00:12:42 So even if you're starting from zero, priority number one,
00:12:42 00:12:45 have some sort of lead magnet and direct people to that
00:12:45 00:12:47 to get them on your email list.
00:12:47 00:12:49 - Let me pause you real quick right there.
00:12:49 00:12:51 - Yeah. - So I got a couple
00:12:51 00:12:52 clarifying questions.
00:12:52 00:12:55 So obviously most people already have an Instagram account,
00:12:55 00:12:56 right?
00:12:56 00:12:58 So when we say set it up, we really mean like revisit it
00:12:58 00:12:59 right, and edit it.
00:13:00 00:13:04 So the conversion rate, you mentioned conversion rate
00:13:04 00:13:05 of your profile.
00:13:05 00:13:08 Like most people are like how do I even measure that?
00:13:08 00:13:09 Like let's just start there.
00:13:09 00:13:11 Like what are we measuring exactly
00:13:11 00:13:13 and where do we find this data
00:13:13 00:13:15 for our conversion rate of our profile?
00:13:15 00:13:18 - Yeah, so if you go to your Instagram analytiks right now
00:13:18 00:13:22 and you look at your number of profile visits
00:13:22 00:13:24 over the past maybe 28 days,
00:13:24 00:13:29 versus the amount of follows over the past 28 days,
00:13:29 00:13:31 that's how you could find the percentage of, okay,
00:13:31 00:13:35 how many people who visit your profile are following you.
00:13:35 00:13:36 And of course the profile visits,
00:13:36 00:13:39 that number's gonna vary because some might be people
00:13:39 00:13:40 who already follow you,
00:13:40 00:13:44 but that's the closest we have to analyze and figure out
00:13:44 00:13:46 what that conversion rate is.
00:13:46 00:13:49 - And from your opinion, and I know it's variable
00:13:49 00:13:51 depending on what kind of an account you have,
00:13:51 00:13:54 but what are the kind of the ranges of high and low
00:13:54 00:13:55 for conversion rates?
00:13:55 00:13:59 Meaning the visits to follow a ratio on an Instagram account
00:13:59 00:14:02 from your opinion?
00:14:02 00:14:05 - Yeah, so the more followers you have,
00:14:05 00:14:08 the lower that conversion rate's going to be naturally.
00:14:08 00:14:11 So if somebody who has like 100,000 followers,
00:14:11 00:14:14 their conversion rate might be lower than somebody
00:14:14 00:14:16 who has under 10K followers.
00:14:16 00:14:20 So I try to tell people to shoot for a 10% conversion rate.
00:14:20 00:14:23 And if you are starting out and you don't have that 10%
00:14:23 00:14:25 conversion rate, ask yourself, "Okay, what can I change
00:14:25 00:14:30 with how my profile looks, before like the type of content
00:14:30 00:14:31 that I'm creating.
00:14:31 00:14:32 How does my profile look?
00:14:32 00:14:34 What do I need to change to get people to press
00:14:34 00:14:37 the follow button and then focus on the content?
00:14:37 00:14:39 - Well and the analytikal side of me says,
00:14:39 00:14:40 "Hey, you know what,
00:14:40 00:14:43 if you can take your last, what is it, 28 days or 30 days,"
00:14:43 00:14:45 what's the range, default?
00:14:45 00:14:47 - 28 is like, I think what Instagram-
00:14:47 00:14:49 - So if you look at the last 28 and that's your number,
00:14:49 00:14:51 right, you wanna grow it,
00:14:51 00:14:54 maybe you just agree to come increase that by 10%.
00:14:54 00:14:57 So let's say it's 5%, increasing that by 10%
00:14:57 00:14:59 would be a 1% growth, right?
00:14:59 00:15:04 Because it's 10% of five, is I think if I'm doing right,
00:15:04 00:15:05 no, it might be five and a half percent growth.
00:15:05 00:15:07 So maybe you just try to beat yourself right,
00:15:07 00:15:09 in the beginning probably, right?
00:15:09 00:15:12 And then I would imagine by making some of the changes
00:15:12 00:15:14 we're toking about, you could actually increase
00:15:14 00:15:17 the likelihood that you get more of these followers, right?
00:15:17 00:15:19 And that's kinda exciting.
00:15:19 00:15:22 So you toked about creating a lead magnet.
00:15:22 00:15:25 So I think a lot of people,
00:15:25 00:15:28 depending on what their business is about
00:15:28 00:15:29 and what their account is about,
00:15:29 00:15:32 might just send people over to their website
00:15:32 00:15:34 or they might send 'em through a link tree kind of account
00:15:34 00:15:36 where they have 10,000 different things in there.
00:15:36 00:15:40 So tell me a little bit about the lead magnet concept
00:15:40 00:15:44 and whether we should have just one single thing in there
00:15:44 00:15:45 depending on-
00:15:45 00:15:46 Like let's tok about that a little bit
00:15:46 00:15:48 because I think that's kind of a fascinating concept.
00:15:48 00:15:52 - Yeah, so I feel like the answer here might vary
00:15:52 00:15:53 depending on who you ask.
00:15:53 00:15:55 But for me, what I'm teaching,
00:15:55 00:15:59 I have a LinkedIn bio platform that I use
00:15:59 00:16:04 and I try to have maybe like five buttons, maximum
00:16:04 00:16:05 for people to choose from.
00:16:05 00:16:06 Like five max.
00:16:06 00:16:08 The fewer options you have, the better.
00:16:08 00:16:10 'Cause it's gonna be easy for people to just be like, oh,
00:16:10 00:16:13 one, two, three, let's do two.
00:16:13 00:16:16 And it just increases those conversions of people
00:16:16 00:16:17 actually clicking those buttons,
00:16:17 00:16:19 whether they go to your website or your freebie
00:16:19 00:16:20 or lead magnet.
00:16:21 00:16:21 - Okay, so five max,
00:16:21 00:16:25 but do you use some of your description in your bio
00:16:25 00:16:30 to actually encourage them to find a specific offer
00:16:30 00:16:33 or do you let that link be generic?
00:16:33 00:16:34 tok to me a little bit about that.
00:16:34 00:16:38 - Yes, so my bio is crafted and how I tell everybody
00:16:38 00:16:40 to craft their bio, first things first,
00:16:40 00:16:42 don't tok about yourself in your bio.
00:16:42 00:16:46 You wanna tell them the value that they will get
00:16:46 00:16:48 from pressing follow.
00:16:48 00:16:50 So instead of me being like, I'm Millie,
00:16:50 00:16:53 I'm in a social media coach and I love long walks
00:16:53 00:16:54 on the beach, you know,
00:16:54 00:16:59 I say how to grow on Instagram through authentik
00:17:00 00:17:01 growth strategies.
00:17:01 00:17:04 Like that tells them, "okay, if I press follow,
00:17:04 00:17:05 this is what I'm getting."
00:17:05 00:17:06 So that's the first thing.
00:17:06 00:17:10 And then I do the call to action leading people
00:17:10 00:17:11 to my LinkedIn bio.
00:17:11 00:17:14 So I say, here's a free training,
00:17:14 00:17:17 this is your 100 day Instagram roaDMap.
00:17:17 00:17:19 And then they click the LinkenIn bio,
00:17:19 00:17:23 the very first button up top is "register now for your
00:17:23 00:17:25 hundred day Instagram roaDMap."
00:17:25 00:17:28 So that's how I lay everything out.
00:17:28 00:17:31 - I like this and I want to dissect this a little bit.
00:17:31 00:17:32 So first of all,
00:17:32 00:17:35 the first thing you say in your bio isn't like the founder
00:17:35 00:17:37 of It's Modern Millie.
00:17:37 00:17:38 You say, you say instead,
00:17:40 00:17:43 and it might vary depending on if you work for a business
00:17:43 00:17:45 that's well known or something, right?
00:17:45 00:17:46 - Right. - But in your
00:17:46 00:17:49 partikular case, but it sounds like actually
00:17:49 00:17:52 you would advocate probably this in almost
00:17:52 00:17:53 all situations, right?
00:17:56 00:17:58 Learn how to blank, right, in your case,
00:17:58 00:18:01 learn how to improve your Instagram sales conversions,
00:18:01 00:18:02 for example, hypothetikally, right?
00:18:02 00:18:04 - Yeah. - Do do you say,
00:18:04 00:18:05 "Follow me to learn?"
00:18:05 00:18:07 I mean do you actually want to say that
00:18:07 00:18:09 or do you encourage not even to waste any words on that?
00:18:09 00:18:13 - No, I don't 'cause we have like that character limit
00:18:13 00:18:14 in the bio.
00:18:14 00:18:17 So I'll say who I'm trying to target
00:18:17 00:18:19 and what they're going to gain.
00:18:19 00:18:23 So teaching influencers or teaching content creators
00:18:23 00:18:26 how to grow on Instagram for real.
00:18:26 00:18:29 Like how to actually grow on Instagram.
00:18:29 00:18:30 That's what I say.
00:18:30 00:18:31 - And how many characters do you know
00:18:31 00:18:34 off the top of your head do you get on Instagram from.
00:18:34 00:18:36 - 300, I can check?
00:18:36 00:18:37 - Oh really, you get that many?
00:18:37 00:18:39 That's quite a bit, okay, let's see.
00:18:39 00:18:40 Well and that's interesting.
00:18:40 00:18:42 So you actually first make a claim,
00:18:42 00:18:46 this is what you will learn if you follow me.
00:18:46 00:18:48 And then you have this second part of this,
00:18:48 00:18:53 which is kind of like, "Here's something for you
00:18:53 00:18:54 to go deeper", right?
00:18:54 00:18:55 And that's- - Yeah.
00:18:55 00:18:57 - Do you use emojis to separate out these two things
00:18:57 00:19:00 or do you just write it all out as like one long string
00:19:00 00:19:02 of text or how do you do that?
00:19:02 00:19:03 - I do have emojis.
00:19:03 00:19:06 I think they help through almost like visual storytelling.
00:19:06 00:19:11 Like some people they prefer picture books, you know,
00:19:11 00:19:13 so I have maybe two emojis in my bio.
00:19:13 00:19:16 I try not to overdo it with like a million or five.
00:19:16 00:19:20 I just like have two that make sense with what I'm saying.
00:19:20 00:19:22 So if I'm saying how to grow on Instagram,
00:19:22 00:19:25 I'll use the little graph emoji with the arrow going up,
00:19:25 00:19:27 or I'll use the phone emoji.
00:19:27 00:19:29 I want it to be relevant to what I'm saying
00:19:29 00:19:32 and not distract from what I'm saying.
00:19:32 00:19:35 - You know, and I'm literally pulling up Instagram
00:19:35 00:19:39 while we're toking right here just to look at my profile.
00:19:39 00:19:41 So it looks like you have about three or four lines of text
00:19:41 00:19:43 according to what I have on mine, right?
00:19:43 00:19:46 I say founder and CEO of social media examiner and host of-
00:19:46 00:19:48 I just throw my credentials out there,
00:19:48 00:19:50 which probably isn't what I should be doing,
00:19:50 00:19:53 but I'm not using Instagram the right way.
00:19:53 00:19:56 I mean, let's just aDMit that, I am not good on Instagram.
00:19:58 00:20:03 The photograph, do you have any tips on the picture of you?
00:20:04 00:20:07 Should it just be the good old fashioned headshot?
00:20:07 00:20:10 I know you don't have a lot of real estate in there,
00:20:10 00:20:12 but any thoughts on that,
00:20:12 00:20:15 and maybe even the highlights that are down below.
00:20:15 00:20:17 Should we tok about that a little bit too?
00:20:17 00:20:22 - Yeah, with my profile photo, avatar, header, image,
00:20:22 00:20:23 whatever you wanna call it,
00:20:23 00:20:28 I try to have a good headshot and I try to tell people,
00:20:28 00:20:31 like have a good headshot where it's waist up,
00:20:31 00:20:34 you're making eye contact to the camera, smiling.
00:20:34 00:20:39 And on top of that, having it make sense with your business
00:20:39 00:20:41 or your industry.
00:20:41 00:20:43 So if you're in the real estate industry,
00:20:43 00:20:46 obviously a more professional headshot might make sense.
00:20:46 00:20:49 Maybe something outdoors or in front of a house, right?
00:20:49 00:20:53 So having that setting be part of the storytelling.
00:20:53 00:20:55 And even for businesses where you're like,
00:20:55 00:20:58 "Well I don't really have a face to my business,
00:20:58 00:21:00 like I have this logo."
00:21:00 00:21:04 I still encourage people to create a face for your business
00:21:04 00:21:07 because a lot of people, right now they're craving
00:21:07 00:21:10 authentikity and it's so much easier to connect
00:21:10 00:21:13 with a human being and a person than it is to connect
00:21:13 00:21:14 with a logo.
00:21:16 00:21:20 - Underneath the name, in my case it says entrepreneur,
00:21:20 00:21:22 I don't know what those labels are called.
00:21:22 00:21:24 But do you have to have a certain kind of account?
00:21:24 00:21:26 And do you recommend putting that label under the name
00:21:26 00:21:29 to somehow identify what you're all about?
00:21:29 00:21:30 Do you understand what I'm asking?
00:21:30 00:21:32 - Right, there's different labels depending
00:21:32 00:21:34 on what kind of account you have.
00:21:34 00:21:37 So if anybody's like, wait, what are you toking about?
00:21:37 00:21:38 So when you're looking at Instagram,
00:21:38 00:21:40 you have the profile photo.
00:21:40 00:21:44 On your profile photo, there's the name that you actually
00:21:44 00:21:45 put into Instagram.
00:21:45 00:21:49 This is the bold part, mine says Millie, Influencer Coach,
00:21:49 00:21:50 I gave myself a title.
00:21:50 00:21:52 - You you add stuff into your name,
00:21:52 00:21:56 that's more descriptive for you, that's fascinating, okay.
00:21:56 00:22:01 - Yeah, so that bold part is the most search engine friendly
00:22:01 00:22:02 on Instagram right now.
00:22:02 00:22:04 So if you want to be discovered,
00:22:04 00:22:08 you're putting in keywords into the bold part.
00:22:08 00:22:12 - Okay, but right underneath that is this label, right?
00:22:12 00:22:12 What is that thing called?
00:22:12 00:22:14 I mean do you have to have a creator account
00:22:14 00:22:17 to be able to have that or do you know how that works?
00:22:17 00:22:20 - Yeah, so then under that there's like that lighter font.
00:22:20 00:22:22 And that's the label.
00:22:22 00:22:24 There's different labels depending if you're a creator
00:22:24 00:22:26 or a business account.
00:22:26 00:22:28 So each account has different types of labels.
00:22:28 00:22:33 For creators you might get labels like artist,
00:22:33 00:22:35 entrepreneur, blogger, right?
00:22:35 00:22:37 You'll get those kind of labels.
00:22:37 00:22:41 For the business accounts, it's more business type labels.
00:22:41 00:22:43 Some of them do overlap,
00:22:43 00:22:47 they do help categorize your account in like a overall
00:22:47 00:22:49 point of view for Instagram,
00:22:49 00:22:51 knowing who to push your content to.
00:22:51 00:22:55 But there's not too much of a strategic element there.
00:22:57 00:23:00 - I want to tok about stories a little bit.
00:23:00 00:23:03 Some people are super good at it, like you are Millie,
00:23:03 00:23:04 I think, if I'm not mistaken,
00:23:04 00:23:06 you're probably posting stories almost every day.
00:23:06 00:23:08 Is that advantageous?
00:23:08 00:23:11 Do when people do come to your account through a reel
00:23:12 00:23:14 or through some other way,
00:23:14 00:23:16 do they tend to click on the face
00:23:16 00:23:17 and watch the stories of the day?
00:23:17 00:23:19 Or is it more the highlights that you think are more
00:23:19 00:23:21 important, which is below the bio?
00:23:22 00:23:24 - Ooh, I mean it's hard to compare-
00:23:24 00:23:25 - Or are they all important?
00:23:25 00:23:28 - Importance between stories and highlights?
00:23:28 00:23:29 It's like apples and oranges.
00:23:29 00:23:33 I do think if you are posting to your stories consistently
00:23:33 00:23:37 and a new follower or a new person comes to your profile,
00:23:37 00:23:42 seeing that like rainbow pinkish bubble is so entiking.
00:23:43 00:23:46 It's like clearing a notification when you get
00:23:46 00:23:48 a notification on your phone.
00:23:48 00:23:50 Sometimes you just click it to clear it.
00:23:50 00:23:52 Same thing when somebody new lands on your profile.
00:23:52 00:23:54 If you have an active story or that bubble there,
00:23:54 00:23:57 they're gonna click on it naturally.
00:23:57 00:24:00 So that's kind of how I see people, new converting
00:24:00 00:24:02 to stories.
00:24:02 00:24:03 Do you want me to go more into stories
00:24:03 00:24:04 or tok about highlights?
00:24:04 00:24:05 - I wanna tok about highlights,
00:24:05 00:24:08 because I feel like that could be a really strategic thing.
00:24:09 00:24:11 Like tok to me a little bit about how we could
00:24:11 00:24:12 strategically use highlights.
00:24:12 00:24:14 'Cause I would think people would go right to highlights
00:24:14 00:24:15 when they click on your bio, especially
00:24:15 00:24:17 if there's no stories right?
00:24:17 00:24:19 - Right, I love highlights.
00:24:19 00:24:24 I feel like they're so underused and not taken advantage of.
00:24:24 00:24:28 So when I'm auditing an account and I do the profile thing,
00:24:28 00:24:31 like we did the bold part, the bio, the link,
00:24:31 00:24:33 like I'll go down, I look at highlights next.
00:24:33 00:24:37 And depending on how your business is structured
00:24:37 00:24:40 or what your goals are with your Instagram page,
00:24:40 00:24:44 that'll definitely change the type of highlights you have.
00:24:44 00:24:48 I love having highlights that are kind of categorized
00:24:48 00:24:50 by my goals or content pillars.
00:24:50 00:24:55 For example, I have seven freebies on my website
00:24:55 00:25:00 and people aren't gonna go to my website
00:25:00 00:25:02 to go find these freebies.
00:25:02 00:25:04 So I have a highlight that says free gifts.
00:25:04 00:25:07 And so they click on that highlight and there's a link,
00:25:07 00:25:10 because everybody has access to the link stiker now.
00:25:10 00:25:13 And so every slide they tapped through,
00:25:13 00:25:15 there's a link to that free offer.
00:25:15 00:25:18 - Oh I love that, I hadn't even thought about that.
00:25:18 00:25:21 - Yeah, and same thing for if you're selling products,
00:25:21 00:25:25 having a highlight that says products and then listing each
00:25:25 00:25:27 of your products or doing screenshots of what it looks like
00:25:27 00:25:30 on your bio with the link directing people
00:25:30 00:25:33 to buy that product or your affiliate links, your tools,
00:25:33 00:25:36 categorizing it so it's so much easier for people
00:25:36 00:25:39 to find that content instead of going to your website,
00:25:39 00:25:41 just have it organized there.
00:25:41 00:25:43 - Okay, this is a big deal and for some people listening,
00:25:43 00:25:46 this is like the biggest aha moment for them because,
00:25:46 00:25:49 let's say you've got a launch coming up for a conference
00:25:49 00:25:52 or a product or a course or whatever, right?
00:25:52 00:25:54 You could intentionally create a bunch of stories,
00:25:54 00:25:56 with the understanding that you're gonna save them
00:25:56 00:26:00 into a highlights, whatever they call that.
00:26:00 00:26:00 What do they call it?
00:26:00 00:26:01 A highlight, just a highlight?
00:26:01 00:26:02 - Yeah, highlights.
00:26:02 00:26:04 - But when you save them-
00:26:04 00:26:08 But when you use the link stiker and that's the key thing,
00:26:08 00:26:11 right, this gives you more ways for people
00:26:11 00:26:13 to essentially get outside of just the biolink, right?
00:26:13 00:26:16 It gives them more ways to get to all the things
00:26:16 00:26:17 you have to offer.
00:26:17 00:26:22 So when you're moving something into the highlights,
00:26:22 00:26:23 you have to be careful about the order
00:26:23 00:26:25 in which you move them in in order for it to be-
00:26:25 00:26:27 Can you tok to us a little bit about that?
00:26:27 00:26:30 - Yes, so all highlights are made up of stories
00:26:30 00:26:32 that have been posted before.
00:26:32 00:26:34 So you can't just upload something from your camera roll
00:26:34 00:26:36 directly to a highlight.
00:26:36 00:26:39 It has to come from your stories and it has to be posted
00:26:39 00:26:44 in order chronologically, of how you want it to appear
00:26:44 00:26:45 in your highlights.
00:26:45 00:26:47 You can't rearrange the order after.
00:26:47 00:26:51 - Does this mean first in, always stays first in or does it
00:26:51 00:26:52 become the second in once you post another one?
00:26:52 00:26:54 Do you understand what I'm asking?
00:26:54 00:26:55 - Yeah, it's chronological.
00:26:55 00:27:00 So if I post at 2:00 PM and then the next slide
00:27:00 00:27:04 was at 2:02, 2:05 and then I saved those to my highlights,
00:27:04 00:27:07 it's gonna put it in order of the time that I uploaded it.
00:27:07 00:27:08 So the first one was at 2:02,
00:27:08 00:27:11 That'll be the first slide in my highlight.
00:27:11 00:27:13 Or two o'clock, and then 2:02, that'll be the next one.
00:27:13 00:27:14 2:05, that'll be the next one.
00:27:14 00:27:17 So it goes off of the time you uploaded it to your stories.
00:27:17 00:27:21 - Can you go back and go back and use old stories
00:27:21 00:27:23 that are in your archives and get them into highlights?
00:27:23 00:27:24 And if you do,
00:27:24 00:27:25 do you have to be careful about what order you add them in
00:27:25 00:27:27 or does it always go in date order?
00:27:27 00:27:29 Do you understand what I'm asking?
00:27:29 00:27:31 - Yes, it always goes in date order.
00:27:31 00:27:34 You can add highlights from old, old stories,
00:27:34 00:27:37 so long as you have your story archive on.
00:27:37 00:27:40 So some people might not even have their story archive on,
00:27:40 00:27:42 so it's not saving.
00:27:42 00:27:44 But if you have story archive flipped on
00:27:44 00:27:47 and you wanna go back to like six months ago
00:27:47 00:27:47 and you're like, ooh,
00:27:47 00:27:50 this would make sense in a product highlight.
00:27:50 00:27:52 So you add it to the product highlight,
00:27:52 00:27:55 it's going to have the one from six months ago
00:27:55 00:27:57 be the first thing people see in your slide
00:27:57 00:28:00 'cause it was uploaded first to your stories
00:28:00 00:28:01 long, long time ago.
00:28:01 00:28:03 - However, if you added one that's like two months ago,
00:28:03 00:28:05 it's gonna go above the one from six months ago
00:28:05 00:28:07 in the highlights, is that right?
00:28:07 00:28:08 You understand?
00:28:08 00:28:09 - No, it always- - It's whatever order
00:28:09 00:28:10 you add them in?
00:28:10 00:28:15 - Yeah, always chronological, of the time it was uploaded.
00:28:15 00:28:17 - Right, but let me clarify.
00:28:17 00:28:20 So let's say that I have one post,
00:28:20 00:28:21 one story I did yesterday,
00:28:21 00:28:24 one I did a week ago and when I did two weeks ago.
00:28:24 00:28:26 And let's say I start by taking the one two weeks ago
00:28:26 00:28:28 and add it into my highlights real, okay.
00:28:28 00:28:29 Then I take the one I did from yesterday
00:28:29 00:28:31 and add it into my highlights reel.
00:28:32 00:28:34 Which one's gonna be the first thing they see
00:28:34 00:28:35 in the highlights reel?
00:28:35 00:28:36 The one the most recent one.
00:28:36 00:28:38 - Two weeks ago. One.
00:28:38 00:28:39 - Oh, so it's,
00:28:39 00:28:41 it's whatever order you add them into the highlights reel,
00:28:41 00:28:43 is that what you're saying?
00:28:43 00:28:45 And the highlights not reel, the highlights,
00:28:45 00:28:46 whatever you call the highlights.
00:28:46 00:28:51 - Your stories, so if you had one from today,
00:28:51 00:28:53 one from a week ago, one from two weeks ago,
00:28:53 00:28:55 that were just like in your archive,
00:28:55 00:28:58 somewhere in your archive and then you wanna add them
00:28:58 00:28:59 to your stories.
00:28:59 00:29:01 So you add the one from today first
00:29:01 00:29:04 and then you add the one from two weeks ago
00:29:04 00:29:06 and then you add the one from one week ago,
00:29:06 00:29:08 Instagram's still gonna rearrange it and say
00:29:08 00:29:11 "Nope, the order is, two weeks ago 'cause that's the oldest"
00:29:11 00:29:12 - Ah. - one week ago.
00:29:12 00:29:12 Cause that's the oldest.
00:29:12 00:29:13 - Got it. - And a day ago.
00:29:13 00:29:14 So that's the order.
00:29:14 00:29:15 - That was part I clarity on, yeah.
00:29:15 00:29:17 So it's always based on
00:29:17 00:29:18 when it was actually filmed basically.
00:29:18 00:29:20 - Yes. - The oldest will always
00:29:20 00:29:21 be first. - Yes.
00:29:21 00:29:22 - Is that what I'm hearing you say?
00:29:22 00:29:22 Okay, good.
00:29:22 00:29:24 That's really important to understand.
00:29:24 00:29:26 Okay, I apologize for the confusion,
00:29:26 00:29:27 but I sure if I was confused,
00:29:27 00:29:29 maybe some other people were confused.
00:29:29 00:29:33 Now if you want to strategically create stories
00:29:33 00:29:35 for highlights, is there anything in partikular
00:29:35 00:29:37 we need to be thinking about?
00:29:37 00:29:39 I would imagine putting the link in the stories
00:29:39 00:29:40 is the key thing, right?
00:29:40 00:29:42 And do you wanna put that at the first story?
00:29:42 00:29:46 Every story, the last in the highlights?
00:29:46 00:29:48 What's your thoughts on that?
00:29:48 00:29:51 - Yeah, so usually for at least like the one
00:29:51 00:29:53 that I have that says free gifts,
00:29:53 00:29:54 when you click on free gifts,
00:29:54 00:29:58 the first thing is me and my face and I explain
00:29:58 00:30:01 "This is da da da da da, I'm gonna go over,
00:30:01 00:30:03 here's the seven free products that I have to offer for you,
00:30:03 00:30:06 or like seven free gifts that I have for you.
00:30:06 00:30:08 Tap ahead to see all of the goodness, right?
00:30:08 00:30:11 So then somebody taps and then it's not me anymore,
00:30:11 00:30:13 it's a screenshot of what that freebie looks like,
00:30:13 00:30:16 the value that they get if they download it with the link.
00:30:16 00:30:19 So just visually on your phone,
00:30:19 00:30:22 the screenshot with the link, explaining the value.
00:30:22 00:30:25 Next slide, screenshot with the link explaining the value.
00:30:25 00:30:28 Next slide, and that's how I have it set up.
00:30:30 00:30:32 - Can you put some sort of a custom thumbnail
00:30:32 00:30:34 on these highlights or is it just, you can?
00:30:34 00:30:35 - Yeah - Okay.
00:30:35 00:30:39 Any thoughts on how we ought to maybe think about this?
00:30:39 00:30:43 - Yeah, I like to have my highlight covers
00:30:43 00:30:46 be part of my brand colors or business colors,
00:30:46 00:30:50 mainly because if you're just like keeping random covers
00:30:50 00:30:53 from different parts of your videos
00:30:53 00:30:55 and it's like one's your head and then one's a screenshot
00:30:55 00:30:57 and then one's like this weird link,
00:30:57 00:30:59 like it kind of looks messy and it gets confusing for people
00:30:59 00:31:01 to digest when they first land on your page.
00:31:01 00:31:03 So if it's just nice and clean,
00:31:03 00:31:07 you could do colors or you can make a make them in Canva
00:31:07 00:31:09 and do different images.
00:31:09 00:31:12 So maybe one is about free gifts.
00:31:12 00:31:15 So you make go to Canva and you add a little gift logo
00:31:15 00:31:18 and you make that the cover image.
00:31:18 00:31:20 Cover images are the only thing, this is really cool,
00:31:20 00:31:23 that you don't have to upload as a story.
00:31:23 00:31:27 So you can edit, highlight cover images without uploading
00:31:27 00:31:28 it to stories.
00:31:29 00:31:31 - But generally you don't recommend putting words in there
00:31:31 00:31:33 I would imagine, it's mostly images, is that the idea?
00:31:33 00:31:34 Cause it's so tiny.
00:31:34 00:31:38 - Yeah, either just a simple color or a image that explains
00:31:38 00:31:41 what that highlight's about.
00:31:41 00:31:43 - What about titling the actual highlight?
00:31:43 00:31:44 Do you have any tips on that?
00:31:44 00:31:46 'Cause I think you only get a very small amount
00:31:46 00:31:47 of characters don't you, before it's like
00:31:47 00:31:49 dot, dot dot, right?
00:31:49 00:31:51 - Yeah, I try to just keep it one word.
00:31:51 00:31:52 - One word, okay cool.
00:31:54 00:31:58 Back to the lead magnets, just out of curiosity,
00:31:58 00:32:01 how successful could you be getting someone to your profile
00:32:01 00:32:05 and ultimately clicking on your LinkedIn bio
00:32:05 00:32:09 or clicking on your highlights and ultimately
00:32:10 00:32:11 going to your lead magnet?
00:32:11 00:32:15 I mean it seems to me that Instagram historically
00:32:15 00:32:17 has been built to keep you on the platform, right?
00:32:17 00:32:21 Even though now that stories link thing that we just toked
00:32:21 00:32:24 about is available to everyone, I'm just curious,
00:32:24 00:32:26 like is it still safe to assume most people
00:32:26 00:32:30 are never gonna actually go off of Instagram?
00:32:30 00:32:33 Or is it actually, can it be quite successful
00:32:33 00:32:36 to generate leads emails, dot, dot, dot, dot?
00:32:36 00:32:37 What are your thoughts on that?
00:32:37 00:32:39 - Yeah, I think it can be really successful
00:32:39 00:32:43 so long as your strategy that's in place
00:32:43 00:32:45 is very intentional.
00:32:45 00:32:48 Like you're speaking directly to your target audience.
00:32:48 00:32:51 You know exactly what they want and what they're dying for.
00:32:51 00:32:54 I get a lot of people joining my free webinar
00:32:54 00:32:56 on a day-to-day basis.
00:32:56 00:32:58 And I'm not running ads telling people,
00:32:58 00:32:59 "Hey join this webinar."
00:32:59 00:33:03 I only link the webinar in my link in bio on Instagram
00:33:03 00:33:05 and in my YouTube descriptions.
00:33:05 00:33:08 So Instagram is kind of creating this evergreen traffic
00:33:08 00:33:11 for me because I know what my target audience wants
00:33:11 00:33:14 and needs, and I'm giving it to them for free.
00:33:14 00:33:18 So if you have that entiking offer where you know exactly
00:33:18 00:33:19 what your audience needs,
00:33:19 00:33:20 that conversion will come really naturally.
00:33:20 00:33:22 Something else that helps, which is like,
00:33:22 00:33:24 we can tok about like what's working
00:33:24 00:33:27 is those DM automation tools.
00:33:27 00:33:32 Using DM automations help me with those funnels.
00:33:33 00:33:34 - Yeah, I wanna come back to that.
00:33:34 00:33:37 Just one quick question.
00:33:37 00:33:40 Instagram seems to be moving towards reels now a lot more
00:33:40 00:33:42 obviously than they were before.
00:33:42 00:33:44 And it seems to be like the predominant thing,
00:33:44 00:33:47 which is video, short form, you know, vertikal video.
00:33:47 00:33:50 Do you find that one of the best ways to get people to your
00:33:50 00:33:54 Instagram profile these days is with reels,
00:33:54 00:33:56 because there's so much reach potential with reels
00:33:56 00:33:58 outside of your existing audience?
00:33:58 00:34:01 - Yes, if your goal is to reach new eyes,
00:34:01 00:34:03 reels is gonna be the way to go.
00:34:03 00:34:07 That's just how their algorithm is explained with reels.
00:34:07 00:34:09 There's an Instagram post if anybody wants to-
00:34:09 00:34:12 Or a blog post that if anybody wants to read about it,
00:34:12 00:34:14 it's called how the algorithm Works.
00:34:14 00:34:16 Literally just go to Google,
00:34:16 00:34:18 type in how the Instagram algorithm works.
00:34:18 00:34:20 There's a blog post from Instagram themselves
00:34:20 00:34:25 explaining the algorithm, and they tell you that reels
00:34:25 00:34:27 was designed to reach new eyes.
00:34:27 00:34:29 So if your goal is to reach new people,
00:34:29 00:34:30 reels should be your strategy.
00:34:30 00:34:32 If your goal is to reach your current audience,
00:34:32 00:34:35 you don't have to create reels.
00:34:36 00:34:39 - Do you ever recommend in your reels,
00:34:39 00:34:42 saying "There's more where that count came from.
00:34:42 00:34:43 Check out my bio."?
00:34:43 00:34:45 Like do you ever recommend or even writing the text
00:34:45 00:34:46 on the screen.
00:34:46 00:34:48 - In your Yeah, every reel I have,
00:34:48 00:34:50 I try to have some sort of call to action,
00:34:50 00:34:52 especially if it's like a toking head video,
00:34:52 00:34:53 where I'm educating.
00:34:53 00:34:55 Sometimes those trends,
00:34:55 00:34:56 I do those trends so fast I forget to do those
00:34:56 00:34:58 call to actions.
00:34:58 00:35:00 But you wanna have those call to actions at the end
00:35:00 00:35:03 where you're like, okay, for more tips, give me a follow.
00:35:03 00:35:06 Or if you want more information on this product,
00:35:06 00:35:09 insert product name here, comment the word,
00:35:10 00:35:14 give me now the phrase, give me now in the comments.
00:35:14 00:35:16 And then set up those automation so that
00:35:16 00:35:18 they're getting links to all the proper things.
00:35:18 00:35:21 So having some sort of call to action is huge.
00:35:21 00:35:23 - Okay, well that's a perfect setup for what's working
00:35:23 00:35:26 these days, and you mentioned automation.
00:35:26 00:35:29 So tok to me a little bit about how you're doing,
00:35:29 00:35:29 what you're doing.
00:35:30 00:35:32 You just mentioned one of them,
00:35:32 00:35:35 which is really cool and I'm assuming you're using something
00:35:35 00:35:38 like Minichat, but tok a little bit about how this works,
00:35:38 00:35:40 because some people are like, what?
00:35:40 00:35:42 Like I have some people doing this with comments
00:35:42 00:35:44 and how does that all work?
00:35:44 00:35:45 Maybe you can explain that a little bit.
00:35:45 00:35:47 - So yes, I am using the Minichat.
00:35:47 00:35:49 My team and I are using that.
00:35:49 00:35:53 I was somebody that I refused to set up,
00:35:53 00:35:57 bot automation or like, yeah, DM automation,
00:35:57 00:36:00 because I was like, "No, the Instagram algorithm's
00:36:00 00:36:03 gonna hate me, they hate bots, blah blah blah."
00:36:03 00:36:07 But as my profile grew and the more DM's that I got
00:36:07 00:36:10 asking for certain links to things and all this stuff,
00:36:10 00:36:14 I was like, okay, we're gonna need DM automation
00:36:14 00:36:15 for a few things.
00:36:15 00:36:18 And it's actually been really cool to see the conversions.
00:36:18 00:36:21 So for each of my freebies, like I said, we have seven,
00:36:21 00:36:24 each of my freebies, we have a specific word.
00:36:24 00:36:27 So if somebody DM's me that word,
00:36:27 00:36:29 they will get that link sent to them right away
00:36:29 00:36:32 so they can download the freebie basically
00:36:32 00:36:34 within it staying in the Instagram app.
00:36:34 00:36:37 So they just go to the link into their email address
00:36:37 00:36:39 and then boom, the freebie's on their way,
00:36:39 00:36:41 they like close the little popup
00:36:41 00:36:43 and they're still on Instagram.
00:36:43 00:36:46 So DM automation has been huge for getting people
00:36:46 00:36:48 onto my email list and once they're on my email list,
00:36:48 00:36:51 we have backend funnels that they're gonna be now
00:36:51 00:36:53 going through.
00:36:53 00:36:57 - Well and tok about the chat automation as well
00:36:57 00:36:59 because you, you were just mentioning something
00:36:59 00:37:02 that didn't involve DMs, presumably it was a reel,
00:37:02 00:37:03 where you can leave a comment
00:37:03 00:37:05 and somehow this is monitoring the comments,
00:37:05 00:37:07 maybe explain how that works,
00:37:07 00:37:10 'cause my gut would tell me the algorithm would punish you
00:37:10 00:37:12 if it sees a bunch of the same comments in there.
00:37:12 00:37:15 But that's not been the truth for you, huh?
00:37:15 00:37:18 - At least not from what we've tested out.
00:37:18 00:37:23 We've had maybe three reels where we used the DM,
00:37:23 00:37:24 the word blah blah blah for this.
00:37:24 00:37:28 So basically how this works on Minichat
00:37:28 00:37:30 will have a specific phrase.
00:37:30 00:37:34 So I did a collaboration, let's say notch, right?
00:37:34 00:37:37 And at the end of the video in the reel I say,
00:37:37 00:37:41 "Comment the word notch to get DM'd the link so you could
00:37:41 00:37:43 set up a quote", whatever.
00:37:43 00:37:46 So anybody who comments the word notch,
00:37:46 00:37:51 then this bot DM's them the link with the pre-written
00:37:51 00:37:54 message like "Hey, here's the link for blah blah blah blah."
00:37:54 00:37:58 So we do get a lot of comments with the same words,
00:37:58 00:38:02 but I find that helps with like more comments,
00:38:02 00:38:03 more engagement.
00:38:03 00:38:05 We're replying to those comments with different things.
00:38:05 00:38:09 So we're not saying "Thanks, thanks, thanks" all the time,
00:38:09 00:38:11 we're changing up how we're replying.
00:38:11 00:38:15 So it has the variety of comments within there.
00:38:15 00:38:20 The only thing with the like reels comments automation
00:38:21 00:38:24 is that has to be set up after a reel goes up.
00:38:24 00:38:26 So with the DM's, that's kind of like an evergreen,
00:38:26 00:38:30 you can have keywords in the system ready for funnels,
00:38:30 00:38:31 but when you upload a reel,
00:38:31 00:38:34 you have to go right into Minichat, set up the automation,
00:38:34 00:38:37 choose the reel that the word is going to work on.
00:38:37 00:38:39 It's not just like, hey, this one word,
00:38:39 00:38:42 anytime anybody ever comments it,
00:38:42 00:38:45 you have to like set it up specifically for the content
00:38:45 00:38:46 that you made.
00:38:46 00:38:48 - Is it smart enough to know if you said
00:38:48 00:38:51 "I want notch" versus "notch", that it's the same thing,
00:38:51 00:38:52 will it look for the word notch inside
00:38:52 00:38:54 or does it just have to be the word notch?
00:38:54 00:38:55 Is that that's smart.
00:38:55 00:38:55 I mean I'm just-
00:38:55 00:38:57 you know what I'm saying, with Minichat?
00:38:57 00:39:02 - Yeah, I haven't notiked any.
00:39:02 00:39:03 - I guess this has probably got logic
00:39:03 00:39:06 that says contains notch, equals notch.
00:39:06 00:39:09 I'm sure it's like your typical kind of bullying logic
00:39:09 00:39:10 kind of stuff.
00:39:10 00:39:11 - Yeah. - So beyond the DM's
00:39:11 00:39:15 and the automation, what else is working now for you?
00:39:15 00:39:16 'Cause I know there's a lot more stuff
00:39:16 00:39:19 that's working for you that we haven't even broached yet.
00:39:19 00:39:22 - So we have DM automations, highlights,
00:39:22 00:39:24 being strategic with highlights,
00:39:24 00:39:26 testing different content types.
00:39:26 00:39:28 It's kind of like brings us to the very first thing
00:39:28 00:39:30 we were toking about, how it's important to re study
00:39:30 00:39:32 your Instagram strategy.
00:39:32 00:39:36 Because what's really interesting for me right now
00:39:36 00:39:40 is that my Instagram photos are actually performing
00:39:40 00:39:45 better than the educational graphic carousels,
00:39:45 00:39:47 which those used to like pop off for me.
00:39:47 00:39:50 And all of a sudden like when reels came out, photos tanked,
00:39:50 00:39:52 but now all of a sudden my photos are doing better.
00:39:52 00:39:55 So continuing to test different content types,
00:39:55 00:39:59 even when you feel like you have it figured out,
00:39:59 00:40:00 that is work.
00:40:00 00:40:02 Like changing up the type of content you're posting,
00:40:02 00:40:04 works like a charm.
00:40:04 00:40:05 - So what are you measuring?
00:40:05 00:40:06 Are you measuring...
00:40:06 00:40:08 What's the metric you're looking for when you're comparing
00:40:08 00:40:11 like a photo post versus a carousel post?
00:40:12 00:40:15 - That's going to vary depending on somebody's goals.
00:40:15 00:40:18 So if somebody wants to increase reaching grow followers,
00:40:18 00:40:21 they're probably gonna wanna look to see which post
00:40:21 00:40:24 had the most shares, because it's reaching new people
00:40:24 00:40:27 and which posts have the most reach.
00:40:27 00:40:29 So that's probably what you're gonna look for there.
00:40:29 00:40:31 For me, I'm not thinking about growth,
00:40:31 00:40:33 I just want to engage my community.
00:40:33 00:40:37 So what I'm looking for is, depending on which account
00:40:37 00:40:39 you have, the analytik will say engagement
00:40:39 00:40:42 or post interactions.
00:40:42 00:40:43 So just the overall engagement of that post
00:40:43 00:40:46 and how it's performing.
00:40:46 00:40:47 - Yeah, it's kind of fascinating.
00:40:47 00:40:51 I think it intuitively makes sense that these carousels
00:40:51 00:40:53 would degrade over time because they're work
00:40:53 00:40:54 to to move through them.
00:40:54 00:40:55 You know what I mean?
00:40:55 00:40:57 Like if the first frame in the carousel doesn't capture you,
00:40:57 00:41:00 no one's gonna go all the way to the end of the darn thing.
00:41:00 00:41:01 - Yeah. - Cause you gotta slide
00:41:01 00:41:03 to the side and everybody wants to slide down, right?
00:41:03 00:41:08 So it kind of makes sense that photographs would be easy.
00:41:08 00:41:11 And are you also experimenting with caption length
00:41:11 00:41:13 and caption stories versus, I don't know,
00:41:13 00:41:16 just stuff inside of the captions?
00:41:16 00:41:18 - Not often.
00:41:18 00:41:22 I know my audience likes long form captions,
00:41:22 00:41:24 like they actually read the captions.
00:41:24 00:41:27 I even did a test, because I saw somebody was saying,
00:41:27 00:41:30 "Nobody ever gets captions, who cares about captions?"
00:41:30 00:41:32 Don't use, like just the first line.
00:41:32 00:41:34 So I was like, was like, "Okay, I wanna test this."
00:41:34 00:41:38 I did just like a generic first line, wrote kind of a novel
00:41:38 00:41:39 of like unrelated something.
00:41:39 00:41:43 And at that very bottom I said, this was a test.
00:41:43 00:41:45 If you read this far comment, the phrase,
00:41:45 00:41:47 Love you Millie or something.
00:41:47 00:41:51 And so many people commented the secret phrase
00:41:51 00:41:54 and I was like, people are actually reading for me,
00:41:54 00:41:55 my captions.
00:41:55 00:41:57 So it's gonna vary per account,
00:41:57 00:42:00 like every strategy and everything will.
00:42:00 00:42:03 But for my audience, they love the long form caption.
00:42:04 00:42:07 - Millie, this has been super, super helpful
00:42:07 00:42:09 and I know I've asked a million questions
00:42:09 00:42:11 and it's pretty obvious to you and probably everyone
00:42:11 00:42:13 who's listening that I am a complete noob
00:42:13 00:42:15 when it comes to Instagram.
00:42:15 00:42:19 But it is also hopeful that some that are listening
00:42:19 00:42:20 have discovered some new things.
00:42:20 00:42:22 And there's so much more where that came from.
00:42:22 00:42:24 You've got an incredible YouTube channel,
00:42:24 00:42:27 you've got the Instagram account and a lot of other stuff
00:42:27 00:42:30 that's going on, so if people wanna follow you,
00:42:30 00:42:32 what's your preferred social channel?
00:42:32 00:42:34 And then if people want to go check out whatever
00:42:34 00:42:37 you have to offer, do you have a place you wanna send them?
00:42:37 00:42:39 - Yeah, so if you're looking for more
00:42:39 00:42:41 educational type content and you're like,
00:42:41 00:42:42 "Wow, this podcast was so good,
00:42:42 00:42:45 I'd love to learn more about Instagram, YouTube, TikTok,
00:42:45 00:42:47 anything social media."
00:42:47 00:42:49 My YouTube is my main platform where I teach.
00:42:49 00:42:51 So that channel is Modern Millie.
00:42:51 00:42:54 And if you just wanna hang out with me,
00:42:54 00:42:55 see behind the scenes of my business,
00:42:55 00:42:58 I'm on Instagram and TikTok, the handle is
00:42:58 00:43:00 @itsmodernmillie.
00:43:01 00:43:04 - Millie, Adrian, thank you so much for coming back
00:43:04 00:43:06 on the show and sharing your wisdom with us.
00:43:06 00:43:07 We're way better because of it.
00:43:07 00:43:08 Thank you again.
00:43:08 00:43:09 - Yeah, of course.
00:43:09 00:43:10 Thank you so much for having me.