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Install Snapchat Pixel on Shopify - Fastes way 2021

Published on: December 23 2022 by Oscar Schnell

Snapchat Pixel is a powerful marketing tool that allows you to track the performance of your Snapchat ads and optimize your campaigns for better results. If you're running an online store on Shopify, you can easily install the Snapchat Pixel to start tracking your campaigns and improve your ROI. In this article, we'll show you the fastest way to install the Snapchat Pixel on Shopify in 2021.

Step 1: Create a Snapchat Ads account

Before you can install the Snapchat Pixel on Shopify, you need to create a Snapchat Ads account. Here's how:

1. Go to Snapchat Ads Manager and click on Sign Up.

2. Enter your business information and follow the on-screen instructions to set up your account.

3. Once your account is created, you'll be redirected to the Ads Manager dashboard.

Step 2: Generate the Snapchat Pixel code

To install the Snapchat Pixel on Shopify, you need to generate the code first. Here's how:

1. In the Ads Manager dashboard, click on Snap Pixel under the Assets tab.

2. Click on Create Pixel and enter a name for your Pixel.

3. Follow the on-screen instructions to create your Pixel.

4. Once your Pixel is created, click on Install Pixel and select Shopify from the drop-down menu.

5. Copy the Pixel code that appears on the screen.

Step 3: Install the Snapchat Pixel on Shopify

Now that you have the Pixel code, you can install it on your Shopify store. Here's how:

1. Log in to your Shopify account and go to Online Store > Themes.

2. Click on Actions > Edit Code for the theme you want to add the Pixel to.

3. Open the theme.liquid file and paste the Pixel code just before the closing tag.

4. Save the changes and check if the Pixel is working properly using the Pixel Helper tool.

Installing the Snapchat Pixel on Shopify is a simple process that can help you track your campaigns and improve your ROI. By following the steps outlined in this article, you can install the Pixel quickly and easily, allowing you to focus on optimizing your campaigns and driving more sales. So why not give it a try today and see how the Snapchat Pixel can help grow your business?

How to Install the Snapchat Ad Pixel on Your Shopify Store

Are you interested in installing the Snapchat ad pixel on your Shopify store? In this tutorial, we will be using the method where we edit the code of your Shopify theme. If you prefer a different method, check out my other tutorial linked in the description below.


1. Log in to your Shopify store and go to Online Store > Themes.

2. Duplicate your theme in case anything goes wrong.

3. Go to Actions > Edit Code and open the theme liquid file.

4. Search for /head and make some space.

5. Log in to your Snapchat Ads Manager and select your snap pixel.

6. Make sure you're using the correct ad account and pixel, then click Manage Pixel > Set Up Pixel.

7. Copy the Snapchat pixel code and paste it above the /head text in your Shopify theme.

8. Remove insert user email and replace it with your user email.

9. Save the code to install the page view pixel event.

10. Search for the product.liquid file and paste the view product pixel event code at the bottom.

11. Add the view content text and save.

12. Search for the cart.liquid file and paste the add to cart pixel event code at the bottom.

13. Add the add to cart text and save.

14. Go to Settings > Checkout and paste the purchase pixel event code.

15. Test the pixel using the Snapchat Pixel Helper Chrome plugin to ensure it is installed correctly and firing correctly.

By following these simple steps, you can easily install the Snapchat ad pixel on your Shopify store. If you have any questions, leave them in the comments below and I will reply to you. Don't forget to like this video and subscribe to my channel for more Snapchat ad strategies for dropshipping. Thank you for watching!

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