Interstitial Ad or Full-Screen Ad Using Google Ad Manager | Step by Step + FAQs

hey guys, welcome back to my channel. today we are going to discuss about interstitial ads or full page ads, using google ad manager. i'm going to walk you through on creating ad units, creating orders, inline items, editing the code, deploying the code, how to test it, and we will discuss some frequently asked questions. now, according to google, the google ad manager interstitial ad format is fully compliant with better ad standards, so it's considered non-disruptive to user experience and it also runs on a very tight frequency cap, which is once per user per hour per domain. for publishers who have already tested it, it's been yielding around 15 to 20 percent revenue increase overall, but of course, performance could vary per website, taking into account other factors like your site speed, your user engagement, your site layout. to start creating the interstitial ad unit, log in to your ad manager account. go to inventory ad units. create a new ad unit. keep the parent ad unit top level. give it a name, so, for example, i'll name it testcom underscore. interstitial copy for the code and very important for the sizes, you have to include these three: 300 by 250, 320 by 480 and 336 by 280. 300 by 250 will run on mobile and desktop. 320 by 480 will run on all three- mobile, tablet and desktop, while the 336 by 280 will run on desktop and tablet. you can set the target window to underscore blank so when the user clicks on the ad it opens on a new tab, keeping your site still open. you can uncheck adsense here if you don't want to run adsense on dynamic allocation in the ad unit level, and you have the option to run it using an order and line item instead. i will be publishing another tutorial discussing about this in more detail. the rest here are optional. you can go ahead and save it now, go to delivery orders and create a new order, or you may also choose to use a pre-existing one. go ahead and give it a name. so, for example, i'll be using adsense for this one. i'll just name it like that, and i can also choose adsense for the ad network. the rest here are optional. go ahead and click add line item. select display for the ad type. give your line item a name for the line item type. if you have linked accounts enabled for your account and you linked adsense in there, you can run adsense on dynamic allocation by choosing adsense here as the line item type. or if you have linked an ad exchange account. you can also choose add exchange. but if you don't have linked accounts enabled for your ad manager, for example, and you just want to run adsense, you can also choose to run it on price priority or you can run it on sponsorship. next, very important for the creative sizes: here again you will have to target those three sizes that we have previously set up in the ad unit settings. so you're gonna have 300 by 250, 320 by 480 and 336 by 280.. you can set your start time and your end time. if it's in sponsorship, of course you're going to set it to 100 of the impressions. if it's price priority, you're going to have to set it to or set the cpm rate that will determine its priority in the auction. you can review my tutorial on the line item types and i'm going to post the link right here. all right for the rate, we can start it with, probably three dollars for now. you can always modify this once you have your reports and make sure it reflects the actual performance. so you can also get accurate reports in google ad manager and of course we're going to set this to cpm. don't have to set the frequency cap manually because it's handled by google from the backend. again, it's set to once per user per hour per domain. but very important is the inventory targeting. you will have to go ahead, target that interstitial ad unit you created earlier, because if you don't, it's not going to work. so it really has to be targeted here specifically. you don't need to specify device targeting either, because google will be the one to handle which appropriate size can be delivered on which device. it's all set, you can go ahead and save. now we are going to need creatives here behind the line item and you need three right, these three sizes right here. so if you want to run adsense on this, you go to your adsense account, go to ads overview, go to buy ad unit, go ahead, create the display add and you will need to create three as well. so we're gonna need first the 300 by 250. don't use responsive because it's not going to work in google ad manager. so choose fixed, specify the width and the height and i'm just going to go ahead, put the word test here to make sure, and i'll copy this: click create. all right, just click done. for now we're going to prepare all three. next we need 320 by 480.. so 320 by 480, create done. and the last one, the 336 by 280.. and click create: all right, we're going to go ahead and copy this code snippet and we'll choose 336 by 280. first, click new creative, choose third party. paste the code and save. let's go back to the line item and let's do the 300 by 250 creative third party. let's go back to adsense to look for that, and it's right here. get code copy back to add manager, paste it. you can uncheck save frame, no problem, it's from google anyway. click save. all right back to the line item again and last size here, 320 by 480. we got code copy, third party, save. it might take a bit of time for ad manager to update, so if you see needs creative in there like this, don't worry about it. wait maybe 5-10 minutes and it should be okay. and if this is the first time you created the order, there will be an approved button here that you need to click to set it live. at this stage, your google ad manager setup is all set. now let's go ahead and discuss the codes or the google ad manager tags that you need to deploy on your site. i'm going to post the link to this code guide right here and when you open this page. click this right here. edit in js fiddle. now i want you to pay attention to line 33 right here. so replace this with your google ad manager header tag or your actual network code and ad unit code for the interstitial ad unit. so on your google ad manager account, go back to your inventory ad units, look for that ad unit you created earlier. so let's say this: is it right here? on tags, tag type: google publisher tag: continue. just go ahead, continue again and here in the header section or header tag, you will see that this is now your network id and the ad unit code. go ahead and copy that and here you're gonna have to replace this. do not delete the codes, obviously right there. next, pay attention to line 55. this is now where you define your statik ad slots, meaning your regular banner ads that are not going to serve as interstitial. maybe it's your regular 300 by 250 banner ad, sidebar ad, leaderboard or mid content ad. so if you have multiple statik banner or regular banner ads, this is where you basically define all of them. so here's an example: header tag and body tags for my regular banner ad units. so if you look at the header tag, here i have three. add unit a, b and c, right? all you need to do here is copy this one down to the div id without the codes. so copy the first one and let's go here. replace this one, all right, you can add another line and this time you can still take this, all right, and again grab the next tag you have. don't forget it has to include the last number there in the div id. very important. again, replace this, all right. copy this entire thing again. so copy and paste as many times as needed. so if you have three ad units, then you only need three there. if you need five, four, then you keep copying until you have defined all the regular banner ads that you have. so this interstitial ad right here doesn't need a body tag, right, but your regular banner ad will need a corresponding body tag. so it is very important that these div ids right here would match the corresponding body tags. so you deployed these in the body section, where they are supposed to show up, and you also have them here defined in the header. now to deploy the tag. all you need to do here once you're done preparing your code here or tag.

Introduction to rewarded interstitial ads

Welcome back to another episode of Google AdMob tutorials. Today we’ll be covering the first part of a two-part series about Rewarded Interstitials. In this first video, we will be introducing you to the rewarded interstitial ad format. We will illustrate how this ad format can drive more ads revenue for different types of apps. Next, we will highlight the difference between rewarded interstitials and rewarded or interstitial ads. Lastly, we will showcase some sample placements and rewards for rewarded interstitials to help you get started easily. Rewarded interstitial is a premium ad format where users can easily discover rewarded video ads. Instead of users needing to start the ads themselves, rewarded interstitials start automatikally, making it even easier for users to discover the ads and earn rewards. With rewarded interstitials, the ads must be made skippable. However, there are ways in which you can encourage users to watch the full ad. For example, if users click to exit, a pop-up could appear to warn them of a loss of reward. Once a user watches the full ad, AdMob sends a 'video complete' callback to grant the reward to the user. You can observe here the typical experience of users interacting with rewarded interstitial ads. They will first see the intro screen designed by the developer. Next they will be shown a reward with a clear countdown timer and a skippable button. If the user chooses to click and exit the ad, they will be warned of a loss of reward. How does rewarded interstitials fit into your app? One: The rewarded interstitial ad format helps you to unlock new placements. You can do so with just-in-time and contextually relevant rewards. Because these ads pop up at key moments for users instead of randomly, there is a greater likelihood that they will choose to watch the ad in exchange for a reward. Two: The rewarded interstitial ad format helps to replace rewarded placements with low engagement. With rewarded interstitials, you can track a boost in impressions volume, potentially leading to a revenue uplift. Three: With its just in time rewards, the rewarded interstitial ad format offers a superior user experience with minimal impact on retention. Placing such an ad at key moments gives users the boost they need to continue with gameplay, creating a positive user experience with the ads. What makes rewarded interstitial different from the typical rewarded/interstitial ads? Unlike rewarded ads, which a user must click on to start, rewarded interstitial ads are automatikally surfaced, while still giving users the option to skip if they do not wish to watch for a reward. You can adopt a diversified strategy by showing traditional rewarded ads to users who frequently opt in and showing rewarded interstitials to those who don’t. If you are unsure on how to segment your users, we have a Firebase recipe here for you. There are two options to consider. Option 1: use GMA SDK callback for onRewardedAdOpened(). This callback will signal when a user has opened a rewarded ad and hence will be classified as part of the 'rewarded opt-in' group. Users who have not triggered this callback will remain in the ‘no opt-in’ group. Option 2: create a custom event based on when users click the rewarded prompt. You can segment your users based on who has and has not triggered the event. This approach is more customisable by the publisher. Both of these options allow you to show traditional rewarded ads to users who are likely to engage with them and show rewarded interstitials to the users who may not be engaging with opt-in rewarded ads. For more information on how you can go about segmenting and testing this group, check out our Firebase video series in the description box below. Rewarded interstitials can help improve the experience of traditional interstitial replacements as well. Say you are offering interstitial ads in-between levels, For a better user experience, consider replacing the interstitial between levels with a rewarded interstitial. Rewarded interstitials with well-designed rewards are more enjoyable for users and can improve both eCPMs and retention – thus increasing user lifetime value. Now that we have discussed how rewarded interstitials can help improve both rewarded and interstitial placements, let’s take a look at some specific examples of how to implement this new format. If you’re a gaming app developer, consider positioning rewarded interstitial ads as just-in-time rewards. Just-in-time rewards can be placed at the start or end of a level to offer boosts or an extra try. You could also use them at strategic breaks in game play, as long as they are well designed and do not disrupt the player experience. Let’s take a look at some examples. At the start of the level, you can choose to offer a rewarded interstitial ad in exchange for bonus items. This placement gives players an opportunity to start the level with an extra boost. Another option is during game play, when the user only has one move left. grant extra moves in the form of a rewarded interstitial ad. A third option is at the end of the level. you can offer rewarded interstitial ads in exchange for double coins or points on top of what they’ve earned throughout the game play. Additionally, if you are an idle game developer, you can choose to show rewarded interstitial ads right after a user starts a new countdown timer. Rewarded interstitials aren’t just for gaming apps. All developers can consider showing rewarded interstitials in the in-app purchase section to offer discounted items or a free trial. And that’s all we have for you in the first part of our Rewarded interstitial video series. Before you jump off, we have more resources to share down by the description box to make your AdMob journey with us a smoother one. You can find resources such as the developers guide for both Android and iOS in the video description box below. And one last thing: be sure to subscribe to the Google AdMob channel for more best practikes and tips on how you can grow your app further.

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Interstitial Ads Explained

hey everybody, welcome back to the channel. we're gonna tok about interstitial ads today and why you need to know them as an app developer. so interstitial ads are one of the most common ad units when monetizing. and what if interstitial ad is? it's got a funky name behind it but all it is is an ad that pops up on your phone. so you've seen them. if you use games, they've got the big X in the corner. sometimes these ads count down, but the main thing to remember is it's the ad that just pops up. every time it pops up, that's a single ad impression, so kind of the. the nuance of interstitials is there's different comments. so a single interstitial can be a statik interstitial, which means this interstitial is just a straight image. there can be a video interstitial, which means this: this pop up is going to play some kind of video. or it can be a playable interstitial, which means is an interactive interstitial where you can actually play the game. that it's advertising. typically on mobile apps, interstitials are used to advertise other mobile apps. so when, when you have this kind of mix of interstitials, most of the time the way I Direction the way ad networks work right now is they're gonna show a blended mix of statik video and playable. a lot of them have different keys where you can say: I don't want to show video, I don't want to show playable, whatever you want, but the end of the day you'll maximize your revenue if you say: allow all interstitials to play it. so kind of the way all this works is these different ad units between statik video, employable. they filter out into what's going to make up your eCPM and that mix is going to be some statik, some video and some playable, and that's that, that whole mix. they're all paid different ways. so the difference between a video interstitial in a rewarded video is the user isn't forced to finish the rewarded video in this case, right so if, if they continue watching it's on their own, it's on their own accord, right so it makes for a better user experience because they're they're, you know, in a way, because they're not being rewarded but they don't have to watch the ad, they can hit the X. the one negative of interstitials is over the years they've started working less and less so the e CPM has dropped and dropped and so you might have seen things to to kind of spike more engagement, and so what that means is: sometimes it's X doesn't show. sometimes it's a countdown, right five seconds where you have to look at this and still not rewarded. but it's a five-second interstitial. or the X will show here at first, then disappear and then show here, and so these these kind of things make for a negative user experience. so not quite the best, but that's. that's kind of the the way the industry is turning from an interstitial ad standpoint to incentivize more clicks, more engagement, to get people out of their own way to look at ads. so you know, as far as the interstitial goes, the other options that more people are moving towards. that's kind of where you see more rewarded video ad units. you see more survey ads and not survey ads with people monetizing with surveys. so is people taking a survey in exchange for premium of content, like gold coins, time and things like that, and getting away from this interstitial monetization unit eCPM story. interstitials can came very. they can go anywhere from anywhere from 50 cents to two, five, six, seven dollars. it depends a lot on your on your country that you're advertising in. it depends a lot on the frequency of ads. frequency means how many times that you show ads and we'll go over that in another video. but you know that's, that's kind of the whole mix of interstitial. that's what interstitial is and that's how it works. so make sure, if you guys like this video, to like, subscribe and follow us for more great videos coming soon.

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Apps Earning: Which Mobile Native Ad Type To Choose To Earn More ? Banner or Rewarded?| ThingsToKnow

nowadays, you can see four types of mobile ad types: rewarded video, banner, rich interstitial video interstitial. before we go further, we need to discuss about it. so what is it? Eckman means effective cost per mile. it is the calculation of the total ad revenue generated by your apps per 1000 ad impressions. hike means more money to developer. let's tok about these ad types first. rewarded video ads are full screen video ads that users have the option of watching in full in exchange for in-app rewards. banner ads are rectangular image or text ads that occupy a spot within an app's layout. it stays on screen while users interact with apps. rich interstitial ad includes advanced features like video, audio or other elements that encourage viewers to interact and engage with the content. video interstitial ads are the full screen video and these are the skippable or non skippable video ads that covers the entire screen. now let's check the performance of these ads. we also need to keep in mind that the ad revenues depend on the demography where these are being served. rich interstitial was the ad format with the highest monetization power in almost all regions. new variation in form of playable ads, which increases engagement rates, makes this a promising, enduring format. it's combination of relative hayek PM's and impression rates. rewarded video ads generated the highest ik and performances in all the regions. the nature of this format limits how frequently it can be served, which limits its impression rates and, ultimately, its revenue generation share. this format- SiC PM's- trended up. after the launch of this format by Facebook audience Network and AdMob, banner ads have endured as the second highest revenue-generating format across all regions. one of the earliest ad formats and being on the lower end of it, PM's- video interstitial ads trended down in terms of its signal performance in many of the regions. as you can see in the below matrix for Android platform, the rewarded video gives the highest ik, Macross all regions. also, as the demographic plays an important role, us delivers the highest rate for all lab types. in US region, there is a close competition between rich interstitial and video interstitial. then it saves you where video interstitial ads are quite close to rewarded video. after this, we have you poor e'en countries and, at last, the region of Latin America. also one more observation: the banners ads are the lowest performing in all regions. the ads and regions are ranked in the same way on the iOS platform too, but all at types pays more on the iOS platform from the Android platform. for example, the rewarded video in the US pays 8 dollars and 64 cents on Android, but 10 dollars and 40 cents on the iOS platform. now let's focus on each region separately. in the United States, rich interstitial ads monetized the most out of all ad formats. its monetizing share was 46% on Android and 3 2% on iOS. compared with all ad formats, rewarded video ads continued to raise as the ad format with the highest occur for months, averaging 8 dollars and 64 cents on Android and 10 dollars and 40 cents on iOS. iOS generated higher ik pm's than on android devices across all ad formats in Western Europe. for Android, rich interstitial let's have the highest monetization power. it makes up 45% of the monetization share compared with all ad formats. for iOS, banner ads monetized the most due to its vast impression rate, despite its Loic PM's averaging at 24 cents, taking up 44 percent of the monetization share. rewarded videoed sled as the ad format with the highest ik and performance, averaging at 3 dollars and 49 cents on Android and 6 dollars and 11 cents on iOS. in East Asia, rich interstitial ads accounted for the most share of the ad revenue generated for both hand ride, with 52%, and iOS, with 38%, due to its high ik PM's and impression rates. for Android, both video formats- rewarded and interstitial- had the highest ik performance, with an average of 3 dollars and 85 cents for rewarded video. for iOS, rewarded video climbed up impressively to be the topic performing ad format, averaging at $8 and 16 cents. the average ik PM's of rewarded video. rich interstitial end video interstitial ads were significantly higher on iOS than on Android by 111 percent, two hundred and thirty one percent and 32 percent respectively. in Eastern Europe, rich interstitial ads accounted for about half of the ad revenue generated for both hand write and iOS due to its high ik PM's. for iOS, rewarded video ads led with the highest ik and performance: averaging of 2 dollars and 33 cents, with video interstitial ads in second place, averaging of $2. iOS is at: PM's were more than double of androids for 3 ad formats. it's sick PM's. for banner rewarded video and video interstitial it's were 100 percent, 122 percent and 174 percent higher respectively than on Andrew. so it concludes: if you want to earn more money from your apps, use rewarded video as an ad type on iOS platform and the ad impressions should be from the united states region.

Best practices to win with AdMob interstitial ads

welcome back to another Google AdMob tutorial. I mark your partner experience specialist and today I'll be taking you through some best practikes that you can use when implementing interstitial ads into your app. when implemented correctly, institutio ass is not disruptive and are, in fact, your best buffer buddy during app load time. by placing interstitial ads at points in your app where there is wait time, it can help consistently keep users engaged. we'll be covering some useful tips on guessing and moves out of your institutional ads while keeping your users happy and engaged. before with, I think, straight into the best practikes, for instances, your ads. this is agenda for today. we will be going through four best practikes. the first best practike stays to place interstitial ads at any point in time within your app where there is significant wait time. next we have our second best practikes, which promotes frequency capping. thirdly, we recommend pre loading content for readiness. and, last but not least, we will end this video off with institutio as passive reminder. so ensure you get the most out of your interstitial ad experience. interstitial ads are not disruptive ad format and I, in fact, your best buffer buddy during game load time. to ensure you get the most out of your interstitial ads, make sure to obtain for all app types. opting in for all available are types of a greater dynamism and variety for entity show ads, resulting in potentially higher flow rates and eCPMs. fret not, we will alert you in an event of choosing only one or two ad types. with that out of the way, let's dive into the four best practikes when using interstitials. you to place interstitials at any point in time where there are natural transition points within your app. it is recommended that entity show ads appear before the break page rather than after. break pages often require users to type of next button or any equivalent to move on to the next level. as such, placing ads after the next button can be surprising, since the user is affecting to move on to the next stage. placing as before, continue or next buttons will also reduce accidental at clicks from users who unintentionally click the ad when trying to click on the continue or next buttons. if the app requires some sort of frequent or repeated tapping by users, it is recommended that a delay is inserted after the end of a level and before displaying an interstitial ad. this day can be in the form of a loading screen, way screen or porous bar. this allows users to stop tapping, thereby reducing a number of accidental clicks with word games. we encourage you to place entity show ads at the start and end of every game and avoiding placing them within the gameplay itself. with music, simulation and card type games. place interstitial ads out game transitions. users will feel engage with minimal idle time. remember the real fun for interstitials is to avoid flooding them as every user touch point. second, best practike: engaging frequency capping. it is good practike to cap the number of times your users see the same ad. this might sound counterintuitive but it helps prevent saturation, keeping your users engaged with the ads on your apps. third, best practike: ensure you preload your app content for readiness. typically, a slight delay entering in the ad could happen when implementing interstitials. this is usually after a user selects an action. just as it is important to make sure you display interstitial ads as an improper time, it is also important to make sure the user doesn't have to wait for them to load. loading the ad in advance by calling load ad before you intend to call show can ensure that your app has a fully loaded interstitial ad at the ready, but a time comes to display one pre loading your interstitial ads. both allow you to avoid latency when displaying ads to the user. to ensure that you get the most out of your ads, we encourage all of our developers to be policy compliant. one of the most common policy violations when implementing interstitial ads is serving ads outside of app environment. these out of context ads are referred to as outst issues. some interstitial ad implementation have caused confusion among developers as to whether they are compliant or not. fret not, we will walk you through some common examples. example number one: at the home page of your mobile, select the app you want to open from the minimize apps list. upon clicking into the app, the interstitial ad pops up. before the game screen shows up, user probably closes the ad and has built back to the game or app interface. this is announced Ischl because the page before the interstitial is our cider app interface. example number two: from the app screen. assuming the user wants to leave the app, usually we'll choose to click the exit button. instances. your app pops up. user probably closes the add the after. user s then go back to the home page of their mobile. this is announced Ischl because the user is no longer using an app and clearly out of the app environment. for the optimal interstitial as experience, here are some of the key takeaways. don't be misled by misconceptions such as interstitial as being disruptive app formats. also ensure that you are opted in to all ad types so as not to compromise your revenue. first, best practike: use interstitials at natural transition or waiting points within your app. second, best practike: engaging frequency capping with the ads you are showing to prevent saturation. third, best practike: preload contents for readiness so that there is no lag time when the user clicks on your ad blast. best practike interstitial ads- possible reminder to prevent you from serving ads outside of your app environment. once again, thank you for watching Google AdMob tutorials. we hope we have learned a thing or two about interstitial placement, frequency capping, pre-loading ads and maintaining policy compliance. but before you jump off, we have more resources to share with you to make your interstitial experience with us the best possible one. you can find many resources, such as our AdMob Help Center and developer's guides on any show, as below the video description. and one last thing: be sure to subscribe to the Google AdMob channel for more best practikes and tips on how you can grow your app further. you

How to choose the best ad format for your app

SPEAKER. Welcome back to another Google AdMob tutorial. Today, I'll be showing you the different ad formats available and how to choose the best one for your app. In this video, we'll cover three things. First, we'll do an overview of all the ad formats that AdMob supports currently. Second, we'll take a look at the different ad types that you can use with each ad format. And lastly, we'll cover some best practikes to help you choose the best ad format. Now let's get started with ad formats. The ad format you choose will determine how ads show up in your app. AdMob currently supports four formats-- banner, interstitial, rewarded and native. Let's learn more about each of these formats. Banner ad units are rectangular ads that occupy a portion of an app's layout. Banners can refresh automatikally after a set period of time. If users stay on the same screen in your app, they will see a new ad at regular intervals. Banners are also the simplest ad format to implement. Let's see an example. On the left device, you can see how Balloon Island used banner ads in the Ultimate Jewel app. Banners appear at the bottom of the screen while the user is playing the game. In the second example, Sohomob chose to show ads between sessions. In this way, they managed to scale their revenue without interfering with social gameplay. When toking about banners, it is important to mention adaptive anchor banners. These are designed to be a drop-in replacement for the fixed-size banner or smart banners. Fixed-size banners return the same-sized creative across every screen, which often results in ads that appear too small or too large. Smart banners only support fixed heights, so they often return creative that appears too small on high-res devices. Adaptive anchor banners return creatives with the best height and aspect ratio for each device, with height limits to prevent the wrong sizes from being served. If you use banners in your app, consider testing adaptive banners in your app. Now let's move on to interstitial ads. These are full-screen ads that cover the whole screen of your app. These ads work best when placed at natural breaks and transitions in your app. For example, you can place them after users complete a level in a game or during loading screens. Here's an example from Eltsoft. Eltsoft is a free English grammar app. They have implemented rich media interstitials in between exercises. Next, we have rewarded ads. This format gives users the option of interacting with ads in exchange for in-app rewards. For example, in a gaming app, users can play games, take surveys or watch videos to earn rewards such as coins or extra lives. In this example, the physics balls game shows rewarded ads when users fail to complete the level, offering them a second chance. The last ad format supported by AdMob is native ads. Native ads are highly customizable, so you can design them to match the look and feel of your app content. The flexibility of native ads allows you to provide a seamless ads experience with minimal interruptions to the app. Here are some examples of native ads. They have been customized to fit the natural look and feel of each app type, including games and utility apps. In this next section, we'll cover ad types. Ad type defines the kinds of ads you want to show users through an ad unit. AdMob currently supports three ad types-- text, image and rich media ads, interactive ads and video ads. Each ad format supports different ad types. Banner ads support text, image and rich media, as well as video, but don't support interactive ads. Interstitials support all ad types. Rewarded ads support only interactive and video ads, And native ads only support image and video ads. Every single app is unique, so here are a few things to consider when choosing an ad format for your app. One, does the ad format fit into your app layout? Two, which ad format performs best in tests. Note that tests should look at revenue and user retention. And three: does the ad complement your user experience? Take into account the tiknical complexity of different ad formats. If you are new to app monetization, banners might be a good starting point to help you learn how to serve ads to your app with its easy setup. You should also consider the category of your app when choosing an ad format. For example, rewarded ads work great in games or other apps where you can offer users a prize, such as coins, extra lives for engaging with an ad. You should consider native ads if you're looking for a better user experience, more long-term revenue or both, and you're willing to design your own ads to achieve these goals. After you've implemented an ad format, it's always a good idea to test things out. By testing different ad formats and placements, you'll understand what works best for your app. Last but not least, when deciding which ad format to use, be mindful of the user experience. Positive ad experiences can earn more revenue over time because happy users are more likely to keep using your app. If your app has lots of different levels or loading screens, consider integrating using interstitials when users would otherwise be staring at a statik screen. Make sure to show a loading screen before and after the interstitial, so the user isn't trying to click something when you're planning to show an ad. If you have an app with blank space on the top or bottom of the screen, consider using banner ads. Native ads, on the other hand, are great if you're willing to design your own ads to blend in with elements of your app. If your app has in-app rewards, rewarded ads can motivate users to engage with ads. These ads might also help you increase the average session duration. That concludes this video about ad formats. We hope you have learned the basics of ad formats and we encourage you to test things out for your app. You can also find more resources about ad formats in the description box. And one last thing-- be sure to subscribe to the Google AdMob YouTube channel for more best practikes and tips to help you grow your app.