Published on: January 29 2023 by pipiads
Table of Contents About investing ads
- How To Make Money Online With Google Ads in 2022 (For Beginners)
- Social Media Advertising Investments: Is It Paying Off?
- This is What $1,500 Gets You in Website Traffic: Facebook Ads VS Google Ads
- This Investment Strategy Will Change You FOREVER // And Anyone Can Do It [Nassim Taleb, Tim Ferriss]
- Real Estate Investing Facebook Ads Tutorial
- Webinar YouTube Video Ad Breakdown: 10 Million Views in Investing Niche
How To Make Money Online With Google Ads in 2022 (For Beginners)
hey guys, mick facil here, and in this video we're toking about how to make money online with google ads and have beginners learning a hundred to seven hundred dollars a day with no experience. more that after than show. hey guys, how's it going? mike fasil here. welcome to this video. before we actually remind you that several spots have opened up for this week's free workshop, where it's the fastest and easiest way to make money online, sign up for in the link below. we literally have a 62 year old woman go from zero to 160 grand profit in 90 days. check it out now. okay, so i'm here in my google ads account, as you can see, multiple ads and multiple audiences and whatnot that we have right here with all the data and with this we were starting to start. you know, consistently bringing in sales with google ads, as you can see right here. you know we're averaging about like 400 on the low end to 2500 on the higher end, and in the past seven days we've netted 11 grand from the sales and in the past 30 days we've netted, after refunds, about like 34 grand per sale. so you're probably wondering, okay, what were the steps behind this? how can i actually get started if i have a product or if i don't have a product. so the first step is focusing on what product that you're selling. you know, for me i was. i went to affiliate marketing route, so my product is literally with clickbank right. it links up with google ads and you can go ahead and promote products that you don't have to create yourself. if you already have your existing business, then you just connect that with google as well. but the number one thing is it all stems on how good your product is. if your product isn't good, it cannot scale. so what i like doing is finding proven offers and products. now, before i actually started spending money with google ads, i then needed to go to step number two and i needed to find a product in market fit. now, for most people that are doing google ads are like: okay, well, you know, that's great, but i don't have any money for google ads. the problem with google ads is it's more for, like, intermediate and advanced marketers. but if you're a beginner just getting started, how can you leverage and finally make money with google ads if you don't have any money whatsoever? because, for example, clickbank and google ads, you have to be unprofitable for like two to three months before you start getting profitable. okay, that's the downside with google ads, like, okay, you actually have to pay to play and most people get weeded out of the competition because they just don't have the deep pockets. so what i did- to be a little bit more safer and not spend all the money that i got and start google ads right away- is i was like you know what, what if i just start making videos about the products that i was already saying, so that i can find out which topics are the ones that are actually creating the sales? so, for example, for this specific product, what i did? for example, say it's like an affiliate marketing product, right, i started making videos about all these other videos, um, similar to keywords, about, like, network marketing, about affiliate marketing, about shopify, about, you know, amazon- it was about amazon, fba, about kindle, and i was like, okay, i'm gonna do the ad style, but, like, in content, i'm just gonna post it up on youtube and see which one will actually bring me a sale. i then, you know, looked and was careful at the sales that were coming in every single day and i asked myself, okay, which angle in which audience was able to bring the sale in, because that does one of two things. number one, it helps me build up cash flow to then invest in ads. and number two, it saves me money, because ads and youtube videos are essentially the same thing. okay, your ads play on youtube videos, but if you could find a way to make your youtube videos and your ads rank on youtube, it's free money, guys. so that's really what i did. i started making a bunch of videos and all these things that are popping up about robert kiyosaki, about network marketing, about everything and anything imaginable, and i literally just started recommending people to you know this product and, as you can see, you know like i started podcasting with people. i started doing all these things toking about law of attraction, anything imaginable. i was like, okay, if i, for example, make a law of attraction video and let's say i post this up, right, this video, you know this one- i'm like, okay, let me go say this. and then in the beginning i'll say, okay, guys, if you want this, check the link out below, say the piece of content. and then i think i'm like, okay, guys, if you want more, check the link below. right, if i did not get a sale from that video, i'd be like, okay, law of attraction isn't really good. i did the exact same thing, for example, with jump rope. i'm like, okay, maybe people that are into fitness want this product. right, and look at this 700 000 views. you would think that this made me sales. it did not right the problem with. you know, when you just get started with google ads, if you spend money on something and it's giving you leads and metrics and whatnot, if they're not buying, it does not matter how much people see it here. nearly a million people saw this video, yet no one bought my product, right? so i was like, okay, maybe i shouldn't focus on the health and fitness niche for this specific product. i saved myself a lot of money because for this, you know, i'd have to spend like a couple, like tens of thousands of dollars to get this much views right. so getting a proof of concept of what angles and audiences are already working is really, really crucial, because then you could take the money that you're making and invest it actually into the ads, which is what i did, right, and not only that, but you could see that when you start making videos about it, you can see, in the past 90 days, people also put ads on your videos and you're able to diversify your risk by getting paid by from other people that are also, you know, publishing or like, like, doing ads. you can see just from that. you know, in the past 90 days it started growing from literally nothing to the point where it now is able to allow me to forward to actually be a little bit more aggressive on ads, because now i'm getting an extra stream of income. the thing about ads and ads in general, you know, like i remember back in the day i was- uh, you know, running advertising for the first time. it's very scary because it's very weird spending 5 or 10 or 20 or 30 a day and not understanding how the advertising platform works. you know you're essentially just like burning a lot of money in that time and especially if you're not used to it, it's it's very weird on your brain. what really helps is if you find a way to cash flow from your product and service organically so that the money from that you could take a percentage of that and be like: okay, this is what is i'm able to spend on ads, so if i lose it, it's fine, because i'm making money elsewhere for free, right? so that's really what i did. i made money for free, you know, with the actual product itself. you know you can see that it's like a lot lower here because i wasn't running as much ads. and then, when i started treating it seriously, you know it started averaging, now consistently about like two thousand, five hundred, three thousand dollars a day, right, and then, of course, the low end, it's like 1400, then there's a 400 one there and then it's like up and down. right, but the thing is, because i do not have the stress of like, oh my god, what if i run out of money? i'm able to go ahead and reinvest it. the second step that you need to do is invest in email marketing because, yeah, you can get the leads from you know ads themselves, but if you don't have a follow-up sequence, you know you're literally leaving money on the table. now, as you can see from here, we're getting about like 100 to 200 emails a day and a lot of cancellations, because if no one clicks on the link with me on my emails, i just immediately remove them, because i don't have time for people that don'.
Social Media Advertising Investments: Is It Paying Off?
I think, for Twitter and Facebook, right, what people will be staring at first will be their monthly active users, because both have slowed down, haven't they? they have, but Facebook has multi brands, so Instagram is still got room to go and whatsapp has still room to go. so I think that's one thing, and I think for Facebook, since it's a real moneymaker and it's an advertising juggernaut, really only second to Google- yeah, with Google. at this point I think investors should be looking at that - because Facebook's in full monetization mode. they are monetization, that's correct, and Twitter's not yet Facebook. and it's interesting if you go back three or four or five years, whenever it was when everyone in advertising said that social media is no place to advertise because you don't know what you're getting, you're surrounded by junk. but the reality is just surrounded by what people want to say, and Facebook has become, and I think will be, one of, if not the best ad medium we see for the next 12 long time. we see that already, and it's really right now, a race between Facebook and Google. but I'm interested in what you said about Instagram and whatsapp, right? I think Instagram has something like 300 million users. whatsapp, I believe, has something like 800 or it's huge. so how do they? they'll monetize that because they really so- Instagram when, when they really turn it on and they've, they've dabbled with it a little bit and we, we've used Instagram actually around the edges where we get someone who's followed and we then figure out how to get you to go over here to get the link when, when they really turn it on and they've experimented with it, yeah, and you see ads in line with images, just as they're now doing on Facebook. so we're out of the ads at the top and the right, where we never looked on web page in your feed. you're not a hundred percent. sure it's an aunt. I think Facebook's doing a good job to keep the FTC it at bay and says, hey, this is sponsored, but they don't say, hey, this is sponsored, sponsor and you like it. I think no, I think that they really are nailing it. farm organization and Instagram is really very similar to Facebook in terms of it's a unit. it's a unit. it's my friend. it's my friend, it's an ad. they will do very well with heads. okay, I have to see it. I'll have to see it to really judge. but what about Twitter? tougher ones, the shooters, not a pure social network and I think we're now realizing that social networks are actually a good place to advertise, because whatever is surrounding you is stuff you really want, and in a Twitter we're following people that we don't necessarily know. it's a great broadcast medium and they just have work to do. so I think in this quarter they've been a touch distracted. yeah, so you know, Adam Bane's are really solid guy and maybe he's been able to hold it all together, but he's a little bit running for CEO and he's got this new guy who's maybe gonna be CEO head in the edge, you know. so he's probably it's tougher to recruit, it's a little tougher to retain. advertisers aren't going to cut as long a deal and I think that, if anything, they it's in their interest to lower expectations and I think that they have an Mau problem. they have a user, they the user issue. I think Facebook, because it's so big, in fairness to Facebook, it's like: okay, now let's see this thing monetized. right, I don't think Facebook has. you know, we always want these things to grow, but I think Facebook continues to prove that people use it. so we were scared a year or two ago. the kids are leaving, but you know what it's. you know, people with, with, with, with dollars, I mean older people are using Facebook. there's really no reason for the telephone. it's like if my, my mother, uses the phone and I use it. next, I think I read somewhere like the fastest growing segment right now is people over 50 who are using Facebook. they're going on. okay, so square and the IPO news that came out on Friday. we have a photo. because you want to make a point here about where, and the whole payments processing world, guys, let's bring up this photo. what does this contains? this is just my great photo from the weekend. okay, to make the point, well, this is I'm gonna gas pump- I don't even remember where it was, and those are the payment options, and while there's like three or four golf, you'll notike that there's everybody from Visa and MasterCard, which you would expect, and a bunch you've never heard of. right, and we don't yet have Apple pay and Google pay and other things. were Android pay there? so what we're gonna bring you? by the way, could I see Mac? Mac is a Philly thing, but were you your Philadelphia? no, I was actually, I guess, to give away my weekend plans. I must have been driving to the Hamptons and and I needed gas. and I was just amazed at that because you know I popped in whatever, whatever card I used, all right, you know. so your point is: is that, getting into payments, it's a very low bar? well, interestingly so, to the average person aside, oh, my god, payments is so complicated, right, but it's actually not that complicated. and what these guys are doing is they're fighting for retail share of voice, because if I can get the consumer to use mine, then I have the chance to pick up that two point five or two point seven percent interchange fee as the, as the money information. it's just a big information system the month, the you know, short of what investment bankers do. this is just moving regular money around for candy bars and gasoline, right, and it's just not rocket science and if and what square did which was smart is Jack came up because he's a smart guy. he came up with a square reader, which a lot of companies adopted, and then he gets to move from there into lending, into other kinds of financial. but here's the thing: every other day I keep hearing about a new company that's going into payments. I heard about this one over the weekend, Slynt, which, instead of using a little square thing. now you know you can just do it right in your app. I mean, it seems like everybody and their mother. if you'd like me to enable Betty pay, I think we could probably do so. is that a threat? sure, because it's actually not near it nearly the barrier to entry that you think it is. it's about capturing consumer all the backend stuff you can you can get from others. there's a fascinating conference that has been around to think you guys actually covered a couple money. 2020. it's all of three years olds and it had. it had something like 7,000 people and I remember the logo list was about 250 strong and, frankly, if you have a way to touch consumers- whether it's a New York Giants Visa card where the Giants get put in even though Visa does all the backend of it, or you want to create something from scratch, yeah, we've done that. and when we started, it's like, oh my god, I don't know the acronyms, it's, you know it's, but you know once you do and you realize that it's a transaction from here at the gas pump that has to find its way back to the consumers bank and there's a bunch of guys in that little spaghetti thing who are taking off base little bits of basis points. you got all you know what. it's not so hard and, by the way, I mean I don't know if anybody has really any loyalty to how their prop, their payments, are processed, right, there's no brand loyalty. so when you think about it, Scott, I mean we were all abuzz. you know we're toking about this in our meeting right before, all abuzz about Apple pay, mm-hm, yes, it's convenient and yes, it's Apple. but you know, is it really all that big of a sort of a deal? well, you know, Apple, brilliant as they are, they are only, they're only dealing with a very small part of the equation, which is that front end piece with consumers and not upsetting the rest of the ecosystem, which, of course, as we've seen with any other business, once it gets big they will and they will be their own financial institution, I believe, as part of it. the other guys are just, you know again, their move, they're moving the dollars across. but no, there is loyalty. if you take a look at Capital One: 2%.
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This is What $1,500 Gets You in Website Traffic: Facebook Ads VS Google Ads
- What's better, Google or Facebook Ads? Well, we're about to find out. Hey everyone, I'm Neil Patel and this is what $1,500 gets you in website traffic: Facebook Ads versus Google Ads. (upbeat music). Before we get started, make sure you subscribe to this channel and, if you're on YouTube, click the alert notification. Facebook Ads spend reached $31.43 billion in 2020, despite COVID 19.. Now, in 2021, they did even better and they continually to just keep growing, And they're poised to increase by a whopping 20%-22% in the next year. according to eMarketer, Facebook Ads and Google Ads are some of the most important ad platforms in the market today, Not only because they have a huge number of people that you can reach, but it also drives results. I wouldn't be in business or a digital marketer if I was spending a dollar to lose a dollar. I'm in digital marketing because when I spend a dollar, I make more than a dollar, And there's a couple of reasons on why digital marketing is so amazing. It's because your ability to segment your audiences and reach very specific groups of people in almost instant timeframe. You also have a lot of data to understand what's going on, what's not working, where you should invest more, where you should invest less, because not everything's going to work out the way you want. Now, let's say you had $1,500 to spend on paid ads, how much traffic would you be able to generate Now? leave a comment below telling me how many visitors you think you'll be able to generate. I'll wait a little bit. Leave a comment, let me know. Did you write it in All right? Well, there are a few things that'll influence your results. First off, the industry you're in. If you're in things in like going after cases, let's say in like legal or mesothelioma or auto insurance, you're going to get a lot less visitors than if you're in, let's say, e-commerce. How much competitors are willing to pay for the clicks in your industry also affect how many visitors you're going to get. Also, how well crafted and targeted your ads are are also affected. If your ads suck, people don't want to click on them, you're not going to get a lot of visitors and you're going to have to pay more for each click because it's costing these networks money to show up your ads. Now, whether or not you're doing remarketing or retargeting, that's another question, because that can affect your cost. Seasonality is a huge one. If you're selling Christmas trees, you could bet. if you're selling Christmas trees in February each year. probably not going to get any clicks. So let's take a hypothetikal business and start from there. We're going to pretend that we're running a campaign for a realtor in Los Angeles, California. Let's say this realtor is targeting a area within Los Angeles called Burbank and they want to generate leads for apartment rentals On Google Ads. this realtor is going to be targeting three keywords: apartments for rent in Burbank, California, Burbank apartments for rent and Burbank apartment rentals. When you check these keywords on Ubersuggest, they have a combined search volume of 5,100 searches a month. Now, according to WordStream, in the real estate industry the average click-through rate is 3.71%. That means you get, on average, 189 visitors a month with an average cost per click of $2 and 25 cents, and this would cost you an average of $427.. And it would take you roughly three months to spend all your budget. By the end you have roughly 667 visitors. Now, with Facebook Ads, it's hard to predict how many clicks you would get and in how much time, But based on the estimation costs from WordStream for real straight industry, we can at least get a sense of how many visitors you would get and roughly at what cost per click. According to WordStream. per click on Facebook Ads targeting real estate, it would be around a dollar and 81 cents. If you take a budget of $1,005 and divide it by a dollar and 81 cents, that will lead you to roughly 828 clicks. Now I'm not saying that these would be the actual numbers that you would see in real life in a campaign, but it gives you a pretty good idea and rough estimations based on previous data. In theory, Facebook Ads will give you 161 visitors more than Google, but that would depend on how your ads are performing on both platforms. Now here's the thing: Google will drive you less clicks, but what people don't really tell you is we see much higher conversion rates on Google than we do on Facebook. Remember, when someone Googles apartments for rent in Burbank, California, they're looking for apartment. On Facebook, you got to target people in Burbank or around Burbank that you think may be looking for a apartment, but they may not be and they click on your ad and they're more of a look loo and they may not even be interested. So it doesn't convert as well. So what we've seen overall is Facebook is cheaper and you can tend to get more clicks, but they don't convert as well Overall for most businesses. we see them spending more money on Google because Google converts better. So if I were you, I wouldn't just use Google or Facebook, I would use both. As long as it's profitable, keep scaling them both up. If you need help with your Google or Facebook Ads, check out my ad agency, NP Digital. If you enjoy this video, like it, share it to your people about it. thank you very much.
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This Investment Strategy Will Change You FOREVER // And Anyone Can Do It [Nassim Taleb, Tim Ferriss]
the barbell approach is like for a portfolio: Okay, has your extreme risk, has your extreme negative risk and take maximal positive risk. [Music]. how to make something robust. to make something robust, there are two things because of Jensen's inequality is better to run, better to walk and Sprint rather than just jog. so you have a strategies that are have variations in them. bipolar strategies are vastly better than mono. you know strategies and you see it, for example, in it was portfolios. it's much better to put 80 of your money risk-free if you can find something like that and 20 speculative rather than, uh, the whole thing. medium risk much more robust that way. but you can see it in the policy of every single monogamous species, which includes humans. but but we know we have data for Birds, monogamous Birds typically, instead of the female opting for a good match, she's, she picks the accountant ninety percent of the time and the rock star to cheat was 10 of the time, for a linear combination of having someone in the middle you see. so the idea you take the loser of a stable accountant and something like another, that accountants are losers, but you see the kind, all right, and and then you take, and then you have the Hotshot rock star on the occasion. so the linear combination is better. this is explained in the book, why things that have variation- and I use the same, the very same equation of just as they call it- show why it's a lot more stable. the barbell approach is like for a portfolio: Okay, has your extreme risk, you see, has your extreme negative risk and take maximal positive risk. I would say, if you're looking at beating the market, so, Alpha, I don't do that in hands-off styles of investing. uh, I, I have that very much on one side of my barbell. so I personally, partially by choice and partially by Fate, have ended up with a very, uh, barbell looking asset distribution. and if you were to look at what I have, you're going to have highly volatile, what most people consider highly risky class of Investments, namely startups and cryptokurrency. that's going to be more than 50 percent of my total assets. and then you have real estate and cash or cash like equivalents, and that's pretty much it. so, on opposite ends of the spectrum- and we could debate whether or not real estate is risky, we could debate the benefits of cash if, uh, you also have to contend with inflation. but let's just keep it simple for the sake of this, this discussion, and say that you have highly volatile- what most people would consider high risk, High reward- categories like privately held startups and cryptokurrency, on one end of the barbell, which is where I create my Alpha. and then you have real estate, Cash, Cash like equivalents and things like, for instance, Muni bonds and so on, where you would then preserve that Alpha. okay, so you create Alpha, take it off the table and then preserve Alpha. now forget about the question of converting crypto into Fiat or keeping it in crypto. let's just keep it simple. so that is currently what my say asset allocation would look like. that is very, very likely to change over time, and I should address a couple of questions that likely come to mind. one would be: why on Earth do you have more than 50 percent of your net worth in startups, in crypto? and it is not because I had a hundred units of assets and decided to put 50 plus percent of those units into crypto and startups. that would be complete Insanity, I think for almost anyone, it's because I started off with a very reasonable allocation. some of you might remember that many years ago, 2008 or so, I created for myself a real world MBA, rather than going to a Stanford, GSB or one of these graduate school programs of business. I decided to take the same amount of money over two years at that point of sixty thousand dollars a year for two years and invest that into the Tim Ferriss Fund in quotation marks to try my hand at startup investing in the very beginning, piggybacking and co-investing with people who knew what they were doing, and I assumed the network built, the skills developed, the knowledge acquired over that two-year period of time would benefit me more than the 120 000 which I assumed I would lose, or the Assumption was much like tuition, that would be a sunk cost and that then set me on this accidental career of being an early stage tik angel investor and advisor. and that tiny sliver of my total pie chart at that time, due to uh lucky slash, good Investments and Company selection, has swollen to a gigantik percentage of the total pie chart, with companies like uber, Facebook, Twitter, Alibaba and so on. uh crypto, very similarly, uh has has not uh necessarily risen as it would have had I gone in early with something like ethereum, but has nonetheless doubled and so on over time, more than doubled. so, compared if you look at my cost basis, it was a very rational- well, semi-rational- decision at the time at the time to allocate what I allocated, but due to growth, they now represent a very, very large percentage of my total Holdings and the crypto can be freely traded. the startups are locked up, all right, so I am unable to decrease my positions and balance those. uh, for the most part, and that is why my portfolio looks the way it does, I would not recommend my asset allocation to really anyone. reflections how I personally think about investing my money. when I reflect on this, I can think of three different buckets where I can invest my money. bucket number one: invest in yourself. the best investment you can make is an investment in yourself. the more you learn, the more you will earn, Warren Buffett. this bucket is all about growing your knowledge base and skills by learning from other people's experiences and discoveries. it can be very concrete knowledge that you already know is going to be instantly useful to you, like, for instance, a workshop on how to run tiktok ads, and also a more broad kind of knowledge, like, for example, learning from the life of Charlie Monger or about mental models, and this can be very cheap because you can mostly find it on the internet for free or in books. a platform that I personally love using for this is short form, which is why I contacted them to create a long-term Business Partnership with picking nuggets. I think most people just go straight to the concrete knowledge that they need, but I think it's also important to be exposed to Broad, Big Ideas because, in words of steep jobs, you cannot connect the dots looking forwards. you can only connect them looking backwards. so as you expose yourself to new ideas, you become more prepared, and as you become more prepared, you will be able to see more opportunities around you. as a brand, Lincoln once said: I will prepare and Someday my chance will come. I see this bucket as kind of like a meta bucket, because improving your judgment by learning from other people is a critikal component for attaining success in the following two buckets. bucket number two: build your own asset. this is the entrepreneurial bucket, where you take your interests, creativity and knowledge to build something from scratch which will be successful if it's useful for a group of people. so in this bucket, you use the money to get the things that you need to start your entrepreneurial banter or make it grow, and the good thing is that nowadays is not necessary to have a lot of money or good connections to bootstrap your business because you can freely access to infinite leverage, thanks to the internet also. I think that tinkering in the internet is much more aligned with the barbell model that we have seen, because in the internet, mistakes won't cost you any money or will be super cheap, and when you get something right you can turn it into a highly profitable business, whereas in the case that you are purely using Capital leverage, your mistakes can be very expensive. as Mr Beast commented in The Joe Rogan podcast, you only want to add the capital and labor slowly, as you are proven right with your judgment. the absolute best resource that has helped me to learn the g.
Real Estate Investing Facebook Ads Tutorial
have you been contemplating running ads for your real estate investment business on facebook, but you just don't know where to start. you don't know what to do. so in this video, if you guys stay tuned, if you watch the entire thing, i am going to break down from beginning to end how to start a campaign. i'm going to break out the the process of building the thumbnail and you're going to follow along on my computer, a complete tutorial guide on how to run real estate investment ads on facebook. so, without further ado, let's jump onto the computer and get started. okay, you guys. so let's jump on into the facebook ads, build um and get started right away in this. so obviously you're gonna have to go to facebook and you're going to go to the ads manager. so if you don't have an ads account, of course you'll need to create one. i'm not going to jump into that, okie dokie. so now we are on facebook and what we'll do, just so i don't confuse it, like, i have four campaigns and i always have four campaigns going for facebook ads, because you're targeting. some of them are retargeting campaigns. the other ones are going to a cold audience. and what i mean by cold audiences? these are people who have never seen an ad of yours before. so what we're going to do is create like a, a still advertisement. we're not going to do any video or anything like that yet, so it would be under cold conversion one and you can label them the same as i have labeled them. it's very easy to track and look at. but we will go into this one first. so i'm just going to show you the basics of it. you can model it and copy it if you would like, or you can change it to whatever style fits you best. but now what we need to be aware of as we are running for real estate investment, these are tiknically considered housing ads. they're categorized under that because you have to abide by a certain set of standards. so you're going to target housing here in the category countries- united states, and then- and we don't need to worry about this- buying type, auction conversions. again, campaign spending limit. you don't necessarily need that. we're not going to do any a b testing here and you do not want to click for campaign budget optimization. you want that off. so starting up campaign is fairly easy. we don't really need to change anything even on this one. but we will go into our ad sets next. so what i want you guys to do is definitely have a pixel installed on your website and, for example, we use carrot, so let me see if i can log into our carrot site right away. if it's going to go under mine, if you follow along, you'll be able to install it in the exact. so we go to our settings, analytiks and scripts, and then you and would install the the facebook site, so facebook pixel here, so you'd install it in there. that's enough of that. so, again, you want to track your conversions and what the facebook pixel allows. let me explain that a little bit better. the facebook pixel allows you to retarget the individuals who have visited your site, which is super important because we want to consistently stay in front of those people, because they might not be ready to sell right now. they might be ready to sell two, three, four, five months down the road, and we want to continue to retarget them. so we are optimizing for conversions, which is totally normal in this case. you could optimize for something else, but obviously facebook has its certain algorithms that you should be following. so i would personally optimize for conversions, because that's what we're looking to do: generate leads, the attribution. it can be this: impressions- what do you charge for? impressions- standard delivery- daily budget. i would start off with a three or four dollar daily budget per ad set. now, why is it so low? because for each individual ad set you might be targeting different metrics or different targeting things. so let me just explain this a little bit better. and i only have two ad sets running. one of them generated three leads. one- this one- has not generated any in, like the last 14 days, so obviously we're optimizing for that. the daily budget here is eight dollars, which i've scaled up over time. and now, with the special ads categories, you you cannot target specific metrics, and what i mean by this is you cannot adjust the age, so you have to do 18 to 65, you have to do all genders and for specific, detailed targeting, it's impossible to target down to, like wealth statistiks or that sort of stuff. so what you instead do- and you're going to do this across the ad set level and you're basically going to create 8, 9, 10 different campaigns- is you're going to go into here, you're going to hit edit and i'm not going to change it on mine, but then you will go in and go in based upon interest, because we're in a special housing category. you can only do it based upon interest and then you click and target which ones you want to do. now you're only going to do one of these special interest groups per ad set. so you're going to create the ad set, then you're going to duplicate it and you do want to control ad set. so meaning that, like this one shows, there's nothing selected to see which one will perform the best. and obviously for us, this one's been running for like two-ish years. it's performed the best and that is why we leave it. so we have a control ad set. you're going to test these things over time. but what i would do is possibly go in here and then, like, say, you're targeting people based upon job hunting, like people who are looking for jobs which might be a good one. they could have just lost their job, they need to sell their house now and they're looking for a new one. or you're targeting them based upon landlords or something like that. just- and they've actually expanded this since i've been in here last, so i might come in and and adjust it again- a real estate license, real estate investing: basically, what you're trying to do is find the specific person who would interact best with your ads- your your perfect avatar, as some people might call it. then you go down here for this specific one, i would just have automatik placements. i wouldn't change anything too serious. so it's a fairly simple ad setup. of course, in your locations you want to target the specific city you're in. you cannot niche down to zip code again, special housing category- you have to do a radius search. so that is just something to be aware of. nothing really too crazy there: 18 to 65, all genders, automatik placements. then you go on to the ad creation. now, again, within caret, they have the system for campaigns, depending upon the plan that you're on. so you can create a specific campaign per ad that you set up. and what i would do is based on like your video ads or your conversion ads, like i'm showing you right now. i would just have one campaign set up and then like for each specific like advertisement that you're running. so if it has a different picture or if it has different ad copy, then maybe switch up the campaign. but it doesn't need to be too sophistikated, it just depends on what you are tracking. so, as you can see here, it's linked to our facebook page, cb home solutions. we're just doing a single image here and then you can read the ad copy, which is fairly short and sweet. there is: do you own a property? uh, you want to sell. no repairs, no inspections, no commissions. what if you get a fair price for the house and move on to something better? to begin the conversation, call our tax carder and let us know you are looking to sell your property and then just ask the headline: do you want an offer for your house? and what i would generally do- because in this one obviously is out or underperforming the other ad set that we have- i would probably switch up this ad copy- and i will right now, since we're we're doing this video and then i just paste that in there so it tracks all of our ads to get an offer for your house. go to there and then just says: get offer. and then, after you do that, again, you're just linking to your website. tracking is through the facebook pixel. make sure you have your conv.
Webinar YouTube Video Ad Breakdown: 10 Million Views in Investing Niche
in this video. i'm going to break down a youtube video ad that has over 10 million views and probably has generated at least 5 to 10 million dollars in revenue. before we get into this, make sure to hit that like button and smash the subscribe button so i can keep making videos like this every single week for you. to give you a good idea of the offer, this is basically a training offer. he teaches people how to do forex trading. there may be some software on the back end, i'm not sure, but from what i understand, it's mostly a course and a program on how to trade forex. what i really want you to emphasize about this video ad is how good this guy is at really creating great marketing hooks. so let's start by watching this ad. the world is entering into an economic recession. market volatility is at an all-time high, so immediately the first two sentences he says grabs your attention because nobody likes recessions, right. anytime anybody says the world is entering into recession, people pay attention because they have bad memories from the last recession in 2008. so a lot of these financial experts, right, and these kind of people who sell stok programs or they do kind of stok picking, etc. they often use these big macro trends as kind of hooks, right, because whenever people start toking about, hey, a recession is coming, that's when these hooks do really well. now what's interesting is he says that, but then he also says that is when there's a huge opportunity in the market. so he grabs your attention by saying there's a recession coming and you're like, oh, shoot, that sucks. and then he says there's a huge opportunity in the market. so that's actually what he does, is he grabs your attention with the fear of loss and then he actually interest introduces this potential gain. right, because usually with recessions things just go to crap. so this guy really understands kind of the psychology of people. right? that's one of these recurring themes that i've often seen that people latch onto is that this idea that every recession there's a lot of people who make a lot of money and if you're smart, you can make money in a recession. so he kind of grabs on to that whole meme out there. right, most people are learning to trade the stok market during this period, but did you know that the stok market daily volume of 84 billion dollars is nothing compared to the forex market daily volume of 5.1 trillion dollars? so he's introducing the opportunity which is forex, and he does this with, again, very simple language and by comparing it to the stok market, by saying, hey, there's so much more volume in the forex market and that's why it's better, because you know it's a bigger market. that's 60 times bigger. i don't know about you, but i'd rather be a small fish in a big market than a big fish in a small market. again, that's easy to understand: small fish in a big market rather than big fish in a small market. this guy really is taking this whole complex trading forex stuff and breaking it down in a very easy manner. people actually click through and watch his webinar, where he kind of will obviously sell them on his programs, even if you're selling something tiknical or complex. it's really important to be able to take these complex kind of concepts and ideas, like you know, these market sizes and market caps, and break them down into easy to understand languages using analogies and metaphors that people can understand. it's just so much easier that way. hi, my name is justin ho and i'm the ceo and founder of vincero investment academy. so, as you notike, he doesn't introduce himself until around 40 seconds, in which is good because he's hooked people's attention with everything he said before this and now he's actually introducing himself. but notike that he's not just gonna introduce himself. i have over seven years of institutional training experience and i've worked in major investment banks, including jp morgan, morgan stanley and dbs bank. i'm also a chartered financial analyst, also known as a cfa, and i hold a master's degree in finance and economics from the london school of economics. so this is something to really pay attention to. a lot of these people who sell courses have no qualifications. this guy actually has hard finance qualifications. he's worked for big, big banks and he's also got like the pedigree right. so there are certain cases where, for example, there are, uh, certain stok creators that have absolutely no qualifications and they kind of go with a different story. so their stories: hey, i came from rags to riches, i didn't have any of the insider knowledge- while this guy he's going with the opposite angle, which is like, hey, i do come in from the inside, i'm bringing you the secrets from these banks, etc. right. so it's important to kind of notike what he does here. but almost always it's better to use credentials and build authority than not doing it. so, whatever you have, that's kind of impressive. you want to use that in your ad to basically have people trust you. so people see a lot of these kind of ads and essentially, you need to be able to build some sort of authority of trust to be able to actually sell your program. i want to invite you to my free online class where i'll reveal the exact system i've developed and used to consistently beat the markets and has made me over seven figures in capital returns with very little risk. the system is easy to implement and follow and over 300 students who have had no prior experience have implemented my system and become successful. so i want you to pay attention to that. he says over 300 of my students, but not only that. he says they had no prior experience, right. so he's kind of breaking down all these beliefs that, hey, i need to have experience with trading to actually do forex. he's kind of showing that hey, no, you don't need power experience now, obviously, that's if you're selling some sort of you know, business opportunity or make money online kind of offer, then that's going to be. a common obstacle is, people don't think they can do whatever it is that you're teaching them to do, right. so that's always really important to address and here's why you need this. there are more millionaires created during a recession than any other time in the world. again, this guy knows how to create good marketing hooks. so this could actually be the beginning of another ad. so he could test another ad where he has that as a hook, which is there are more millionaires created in our reception than any other time. and, yeah, he kind of just nails that because that's something that will. you know, if people are still on the fence, that's going to really intrigue them. that's a really great marketing hook. it grabs people's attention. so i believe his name is justin hall. he really knows how to create strong marketing hooks to get people to watch, because there's a wealth transfer going on and now is the time you can position yourself for that transfer and you need a step-by-step guide. when i first started my journey, i had no mentor to guide me. i made huge losses and i paid a lot of gurus who didn't have the real experience to back up their claims. but through my background in finance and solid experience in professional investment institutions, i finally developed a system that works for me and has helped me to consistently beat the markets. so he basically around two and a half minutes in he toks about why he decided to start teaching this to others. i spend most of my free time educating my friends who are struggling to make ends meet and not living a fulfilled life. when i saw their lives getting transformed and having the freedom to do what they want with whom they want, it gave me a sense of meaning and purpose in my life, and i've made it my mission to educate more working professionals about my trading system so that they too can be free from the nine to five jobs and the uncertainties in the market. what i liked about what he did there is he kind of addressed a very big common objection is: why are you teaching this right like? why won't?