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ios 14 impact on google ads

Published on: June 18 2023 by pipiads

Apple's recent update to iOS 14 has focused on privacy, specifically their app tracking transparency policy, which could negatively impact digital marketers. This article breaks down the update and its impact on Google Ads and Facebook Ads.

Apple's update to iOS 14 has focused on privacy, with their app tracking transparency policy impacting digital marketers.

Impact on Google Ads:

The update will impact apps more than the search side of Google Ads. Google's technology used for iOS device users and app builders to access user data is called IDFA, which will generate the prompt for users to share data with apps. Google is moving to a different tracking technology called SK Ad Network to continue getting user data, but this technology is not as strong, and cross-device attribution becomes more difficult.

Impact on Facebook Ads:

Facebook Ads will be massively impacted because the majority of users on Facebook use the mobile app, and most of them use iOS devices. If users opt-out of sharing data with Facebook, the Facebook Pixel cannot gather the data it needs against their user's profile, leading to a massive disconnect in terms of ad quality. Facebook has released an SDK specifically for the iOS 14 update, allowing for enhanced options and more visibility in terms of data sharing. However, it's still not going to be as good as it was before.

Apple's update to iOS 14 has caused concerns for digital marketers, with Google Ads and Facebook Ads being the two biggest platforms impacted. Google Ads will see a small issue with some data restriction, while Facebook Ads will be massively impacted due to the majority of users on Facebook using iOS devices. However, workarounds are available, and both companies are fighting back to improve tracking technology and data sharing. The impacts of the update are still being seen, but the future will be interesting to watch.

Mysterious Impact of iOS 14.5 on Google Ads

Welcome to Red Track Stream number 20, where we will be discussing unexpected news about the impact of iOS 14 updates on app tracking and privacy towards Google Ads. This was not planned, but we decided to change our plans as it has a significant impact on affiliates working with Google Ads, especially on YouTube.

Here's a brief summary of what we will cover in this stream:

- Google's click ID and how it works

- Changes in Google Ads after iOS 14 update

- Issues with sending conversions back to Google

- Lack of solutions for affiliates working with Google Ads and YouTube

- Changes in ad tracking and attribution

- Importance of independent attribution

- No accurate conversion tracking with third-party cookies

Let's move on to the details:

- Red Track Stream number 20

- Unexpected news about the impact of iOS 14 updates on app tracking and privacy towards Google Ads

- Changes in Google Ads and issues with sending conversions back to Google

- Lack of solutions for affiliates working with Google Ads and YouTube

- Changes in ad tracking and attribution

- Importance of independent attribution

- No accurate conversion tracking with third-party cookies

Impact of iOS 14 on Google Ads

- Google's click ID and how it works

- Changes in Google Ads after iOS 14 update

- Issues with sending conversions back to Google

- Lack of solutions for affiliates working with Google Ads and YouTube

Ad Tracking and Attribution

- Changes in ad tracking and attribution

- Importance of independent attribution

- No accurate conversion tracking with third-party cookies

- Affiliates working with Google Ads and YouTube are facing challenges due to the impact of iOS 14 updates on app tracking and privacy.

- Changes in ad tracking and attribution are expected, and independent attribution is crucial for accurate conversion tracking.

- We hope that Google will fix the issues soon, and we will keep you updated with any new developments.

Thank you for joining us in this stream, and if you have any questions, please feel free to ask in our Facebook group or in the comments section below. Don't forget to like, subscribe, and leave your comments, as it helps us to get noticed by YouTube and reach more people. See you in the next stream!

How Apple's ATT Policies Are Impacting Google Ads

Old news can still be relevant, especially when it comes to the impact of the iOS 14 update on Google. This article discusses the changes Google made to comply with Apple's App Tracking Transparency policies, which resulted in the replacement of GCLID with new tagging nomenclature like G braid and W braid. The article also addresses the impact of these changes on campaigns and conversion modeling.

Key Points:

- Google replaced GCLID with new tags like G braid and W braid to comply with Apple's policies.

- The new parameter W braid helps attribute conversions back to ad campaigns and work with conversion modeling.

- Google has automatically enabled first-party data tracking to fill the gaps left by the iOS 14 update.

- For video discovery campaigns, enabling audience expansion and similar audiences can help replace the lost audience.

- Google models conversions based on observed links between ads and conversions and trains machine learning models to determine the likelihood of conversions across all users that interact with ads.

- It's essential to update any scripts or queries that use GCLID with the new parameters like G braid and W braid.

- The new tagging nomenclature uses aggregation techniques that ensure it cannot be tied to any individual user.

- There is no shared identifier between interactions and conversions or when conversions can't be measured, Google separates interactions and identifies common denominators to model conversions.

Google has made significant changes to comply with Apple's policies and fill in the gaps left by the iOS 14 update. The new tagging nomenclature and machine learning models help attribute conversions back to ad campaigns and determine the likelihood of conversions across all users that interact with ads. It's essential to update any scripts or queries that use GCLID with the new parameters like G braid and W braid. Overall, Google's approach to the iOS 14 update highlights the importance of smart bidding and a more algorithmic approach in the current ecosystem.

How to Survive the IOS 14 Update if You're Running Paid Ads

How to Survive the iOS Changes and Facebook vs. Apple War

The ongoing war between Facebook and Apple is impacting ad managers and small business owners. The iOS 14 update is limiting visibility, and data sets are becoming less reliable. To survive this storm, ad managers need to look at different vantage points and become more omnichannel.

1. Use Third-Party Data Tools:

Wicked Reports and other third-party data tools can help fill in the gaps that Facebook and Google are no longer providing. These tools can capture data points that are not available in the dashboard or through analytics.

2. Go Omni Channel:

Being omnichannel means collecting as many vantage points as possible. Remarketing campaigns can be set up through Google and other conduits to collect data that might not be visible on Facebook. Google Display Network is especially helpful if visibility is limited.

3. Capture Data with Both Hands:

Capturing data from as many sources as possible is essential to survival. Different sources can give different data sets that can be combined to gain better insights. Once you figure out which KPIs to pay attention to, it becomes easier to interpret the data.

The fallout from this war will be significant, and those who are not paying attention will suffer. Being omnichannel, using third-party data tools, and capturing data from different sources are essential to surviving this storm.

What You Need To Know About The Apple iOS14 Update and It's Impact On Facebook & Google Ads

still got your email addresson file? Does that mean they can stilltarget you using that information?Yes, that's correct. They can stilltarget you using your email addresseven if you have opted out of trackingwith your phone number. However, it'simportant to note that the audience sizewill likely be reduced due to thechanges and targeting may not be asprecise as it was before.

🔴 How does iOS 14 impact tracking and analytics?

Facebook is upset with Google a little bit and Apple is really happy with the new iOS 14, which is changing our app-tracking world and our digital marketing world around. In this article, we will discuss the recent changes made in iOS 14 and how it impacts your tracking.

- Facebook upset with Google and Apple happy with iOS 14 changes

- iOS 14 changing app-tracking and digital marketing

Changes Leading Up to iOS 14:

- GDPR and CCPA privacy changes

- Apple branding themselves as privacy-conscious company

- Facebook and Google relying on advertising for revenue

Changes in iOS 14:

- IDFA used for mobile device tracking

- Privacy policy required for apps with strict rules

- Pop-up asking for permission for tracking

Impact on App Developers:

- Compliance with privacy rules

- Lower revenue for free apps reliant on advertising

- Possibility of switching to subscription or paid apps

- Apple profits from taking cut of payment for apps

Impact on Advertisers:

- Facebook has own system for identifying users

- Newsfeed ads won't go away, but inventory will decrease

- Price for slots may increase due to more bidding

- Small businesses can target through Facebook news feed or AdWords

Workarounds:

- Trade-off between privacy compliance and tracking

- Mechanism to identify user without using IDFA

- iOS 14 changes impact app developers and advertisers

- Facebook has own system for identifying users

- Trade-off between privacy compliance and tracking

How iOS 14 is Affecting YouTube Ads (And What We’re Doing to Combat It)

Hey guys, in this video we cover how iOS 14 is affecting YouTube ads and what we're doing to deal with it. As you may be aware, iOS 14 has rolled out and it's causing a lot of issues with tracking. People are missing a lot of data, pixels are less accurate, and it's just causing a lot of issues. Raphael, one of our media trainers, explains that iOS 14 is the update where Apple doesn't want you to be tracked without permission. This is causing issues with mobile traffic, including YouTube app traffic. Due to the high opt-out rates, people are seeing calls for conversions going up, and campaigns stop spending. Data that was not accurate before is now a lot less accurate.

Raphael explains that there is a new parameter called wbraid that Google has created, which is being passed on from iOS 14 devices. This is causing major issues with G clicks when it's coming from iOS 14. Raphael suggests using Hiros because it is server-side tracking, unlike Google Pixel or Facebook Pixel. Server-side tracking is something that you set up on your website, and it's not something that's being done through an app. This is a much more accurate way of tracking.

Google has not yet gotten around to actually applying the methodology where they're going to send conversions back into the Google Ads platform. Raphael suggests that third-party tracking platforms are necessary to track parameters and send that information either back to the platform itself or back to Google. The main difference between cookies and parameters is that cookies are like a javascript that follows you around, while parameters are usually that thing you see whenever you do a Google search. The most important parameters for YouTube would be campaign ID, creative ID, and device.

Raphael advises using Hiros as it is the tool that we know works, and it's easy to use. If it's too expensive for you, you can pass along campaign and ad parameters, but you're not going to get the same level of accuracy as you would with Hiros. The long and short of it is that iOS 14 is causing issues with tracking, and Hiros is the best tool to deal with it.

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