iOS 14 Just KILLED Dropshipping & Facebook Ads?! How Can Ecommerce Survive Without Facebook Ads...
Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders
iOS 14 Just KILLED Dropshipping & Facebook Ads?! How Can Ecommerce Survive Without Facebook Ads...
Table of Contents About iOS 14 Just KILLED Dropshipping & Facebook Ads?! How Can Ecommerce Survive Without Facebook Ads...
iOS 14 Just KILLED Dropshipping & Facebook Ads?! How Can Ecommerce Survive Without Facebook Ads...
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00:00:00 | 00:00:04 | the ios 14 update from apple recently |
00:00:03 | 00:00:06 | being released |
00:00:04 | 00:00:08 | could it actually kill dropping drop |
00:00:06 | 00:00:10 | shipping are you not going to be able to |
00:00:08 | 00:00:11 | get profitable facebook ads running |
00:00:10 | 00:00:13 | anymore in today's video what we're |
00:00:11 | 00:00:16 | going to be toking about is this recent |
00:00:13 | 00:00:17 | ios 14 apple update what this means for |
00:00:16 | 00:00:19 | drop shipping e-commerce and just |
00:00:17 | 00:00:20 | advertising on facebook in general |
00:00:19 | 00:00:22 | and the most important what i'm going to |
00:00:20 | 00:00:24 | show you in today's video is actually |
00:00:22 | 00:00:25 | things that you can be doing |
00:00:24 | 00:00:27 | to actually prevent these sorts of |
00:00:25 | 00:00:31 | things to actually destroy |
00:00:27 | 00:00:31 | your business |
00:00:37 | 00:00:41 | now guys excuse the dramatik intro but i |
00:00:39 | 00:00:43 | see so many people in our community |
00:00:41 | 00:00:44 | up in errors i see the comments i saw |
00:00:43 | 00:00:48 | people posting on our facebook groups |
00:00:44 | 00:00:50 | what does this ios 14 at ios 14 |
00:00:48 | 00:00:51 | update from apple going to two to the |
00:00:50 | 00:00:52 | drop shipping industry are we going to |
00:00:51 | 00:00:54 | be able to use |
00:00:52 | 00:00:55 | facebook ads as effectively anymore and |
00:00:54 | 00:00:57 | today's video |
00:00:55 | 00:00:59 | what we're going to be toking about is |
00:00:57 | 00:01:00 | exactly that and most importantly how to |
00:00:59 | 00:01:02 | actually mitigate this because |
00:01:00 | 00:01:03 | oftentimes when things like this news |
00:01:02 | 00:01:04 | comes out people |
00:01:03 | 00:01:05 | you know throw their hands up they think |
00:01:04 | 00:01:06 | everything's not going to work anymore |
00:01:05 | 00:01:07 | and that their business is going to go |
00:01:06 | 00:01:08 | under |
00:01:07 | 00:01:10 | you got to change that mindset and |
00:01:08 | 00:01:11 | that's what today's video is all about |
00:01:10 | 00:01:13 | so if you guys haven't seen the ios 14 |
00:01:11 | 00:01:14 | update what essentially the biggest |
00:01:13 | 00:01:16 | thing guys we're not going to go |
00:01:14 | 00:01:18 | through all the privacy settings but |
00:01:16 | 00:01:20 | essentially they've really revamped the |
00:01:18 | 00:01:21 | privacy settings on iphones okay |
00:01:20 | 00:01:23 | so if your people are using iphones |
00:01:21 | 00:01:25 | which pretty much a lot of people are |
00:01:23 | 00:01:27 | right uh there's gonna they're gonna be |
00:01:25 | 00:01:28 | prompted with this kind of screen |
00:01:27 | 00:01:30 | like on facebook and different kinds of |
00:01:28 | 00:01:32 | apps okay this is gonna say something |
00:01:30 | 00:01:33 | along the lines of hey would you like |
00:01:32 | 00:01:34 | permission to track your apps and |
00:01:33 | 00:01:36 | websites |
00:01:34 | 00:01:38 | owners by other companies right so this |
00:01:36 | 00:01:39 | is going to be a hindrance |
00:01:38 | 00:01:41 | of course if somebody says ass app not |
00:01:39 | 00:01:42 | to track or they're just going to allow |
00:01:41 | 00:01:44 | tracking of course if somebody just says |
00:01:42 | 00:01:46 | a lot of tracking it's business as usual |
00:01:44 | 00:01:48 | retargeting campaigns are going to be |
00:01:46 | 00:01:50 | able to work just fine however |
00:01:48 | 00:01:52 | right a lot of people are probably going |
00:01:50 | 00:01:53 | to set no as well i would say there's |
00:01:52 | 00:01:54 | probably going to be you know i would |
00:01:53 | 00:01:57 | say 70 |
00:01:54 | 00:01:59 | 70 30 divide here okay so |
00:01:57 | 00:02:00 | what does this mean how how what is this |
00:01:59 | 00:02:01 | going to do to our ads now again we'll |
00:02:00 | 00:02:03 | legally |
00:02:01 | 00:02:05 | i'll leave a link down below of a full |
00:02:03 | 00:02:06 | full video that i came across on youtube |
00:02:05 | 00:02:08 | toking about all the different privacy |
00:02:06 | 00:02:09 | settings that come up with this ios 14. |
00:02:08 | 00:02:11 | there's a lot |
00:02:09 | 00:02:13 | but really the big one that i want to |
00:02:11 | 00:02:16 | speak to you guys about today is the ios |
00:02:13 | 00:02:18 | 14 for drop shipping ecommerce and us |
00:02:16 | 00:02:19 | advertisers on facebook that's what |
00:02:18 | 00:02:21 | that's the key |
00:02:19 | 00:02:22 | okay there's so many other privacy |
00:02:21 | 00:02:23 | settings of course all good things as |
00:02:22 | 00:02:25 | well so we'll leave a link down below in |
00:02:23 | 00:02:26 | the description of today's video if you |
00:02:25 | 00:02:27 | guys want to kind of get more into the |
00:02:26 | 00:02:29 | nerdy stuff |
00:02:27 | 00:02:30 | of it okay so here's the big one all |
00:02:29 | 00:02:32 | right so |
00:02:30 | 00:02:33 | this is going to change a few things in |
00:02:32 | 00:02:34 | your facebook ad campaigns we'll leave a |
00:02:33 | 00:02:37 | link down below for this |
00:02:34 | 00:02:38 | um but basically uh apple or facebook |
00:02:37 | 00:02:40 | released this kind of you know |
00:02:38 | 00:02:42 | a little bit of a white papers if you |
00:02:40 | 00:02:42 | want to call it that of things to kind |
00:02:42 | 00:02:44 | of |
00:02:42 | 00:02:46 | understand and be familiar with with |
00:02:44 | 00:02:48 | this ios 14 |
00:02:46 | 00:02:49 | and facebook advertising because this is |
00:02:48 | 00:02:50 | where the biggest change is going to |
00:02:49 | 00:02:51 | happen now |
00:02:50 | 00:02:53 | they've actually instituted a few more |
00:02:51 | 00:02:54 | changes not so much so like if they |
00:02:53 | 00:02:56 | you know your retargeting ads aren't |
00:02:54 | 00:02:57 | going to perform as well right there's a |
00:02:56 | 00:02:59 | few more things in here |
00:02:57 | 00:03:01 | that really if you're advertising on |
00:02:59 | 00:03:02 | facebook you kind of need to to |
00:03:01 | 00:03:03 | understand what's going on so we'll |
00:03:02 | 00:03:04 | leave a link to this and you guys can |
00:03:03 | 00:03:07 | watch it the first thing |
00:03:04 | 00:03:08 | right the first thing is you need to |
00:03:07 | 00:03:09 | make sure you verify your website domain |
00:03:08 | 00:03:10 | again we're not gonna |
00:03:09 | 00:03:12 | i'm not gonna read all this out to you |
00:03:10 | 00:03:13 | guys but this is the first thing if you |
00:03:12 | 00:03:14 | plan to deliver ads for conversion |
00:03:13 | 00:03:15 | events if |
00:03:14 | 00:03:16 | some of you don't know what a conversion |
00:03:15 | 00:03:18 | event it means it's like if somebody |
00:03:16 | 00:03:19 | opt-in right that's a lead |
00:03:18 | 00:03:21 | or somebody initiates checkout somebody |
00:03:19 | 00:03:24 | makes a purchase those are called |
00:03:21 | 00:03:26 | conversion events those are events that |
00:03:24 | 00:03:27 | spark some sort of conversion those of |
00:03:26 | 00:03:28 | you i'm sure those of you that run |
00:03:27 | 00:03:30 | advertising know that already |
00:03:28 | 00:03:31 | but those of you that aren't really on |
00:03:30 | 00:03:33 | facebook that's what a conversion event |
00:03:31 | 00:03:34 | is that's how you're able to track |
00:03:33 | 00:03:36 | hey when somebody opts into my funnel |
00:03:34 | 00:03:38 | somebody adds the card to my shopify |
00:03:36 | 00:03:39 | store if somebody actually purchases |
00:03:38 | 00:03:41 | right that's how the facebook algorithm |
00:03:39 | 00:03:42 | grows right so |
00:03:41 | 00:03:44 | this is the first thing if you plan to |
00:03:42 | 00:03:46 | deliver ads for conversion events that |
00:03:44 | 00:03:48 | occur on your business's website |
00:03:46 | 00:03:49 | you may need to verify your website to |
00:03:48 | 00:03:51 | me don't it's not a med you need to do |
00:03:49 | 00:03:51 | it okay so we'll leave a link you just |
00:03:51 | 00:03:53 | click that link you'll |
00:03:51 | 00:03:54 | have to fill out a couple of things |
00:03:53 | 00:03:56 | verify your domain that's the first |
00:03:54 | 00:03:58 | thing you need to do |
00:03:56 | 00:04:00 | okay now there's another big one that |
00:03:58 | 00:04:01 | happened here okay there's a few things |
00:04:00 | 00:04:02 | that i want to kind of like touch on |
00:04:01 | 00:04:04 | in this kind of white paper i think are |
00:04:02 | 00:04:05 | going to be the the really the most the |
00:04:04 | 00:04:07 | most important |
00:04:05 | 00:04:08 | there's are going to be a few |
00:04:07 | 00:04:10 | limitations |
00:04:08 | 00:04:11 | that they that they put in place which |
00:04:10 | 00:04:12 | you know is kind of shocking i didn't |
00:04:11 | 00:04:15 | really |
00:04:12 | 00:04:16 | dig in so much soda as to why why |
00:04:15 | 00:04:18 | they're doing this |
00:04:16 | 00:04:20 | but this is a big one um right here your |
00:04:18 | 00:04:23 | pixel right your pixel may only |
00:04:20 | 00:04:24 | optimize for a maximum of eight |
00:04:23 | 00:04:26 | conversion events |
00:04:24 | 00:04:27 | it's interesting i you know i under i |
00:04:26 | 00:04:29 | maybe understand like maybe people are |
00:04:27 | 00:04:31 | getting super granular i think in drop |
00:04:29 | 00:04:33 | shipping specifically |
00:04:31 | 00:04:34 | um eight conversion events is more than |
00:04:33 | 00:04:35 | enough so think about it like most drop |
00:04:34 | 00:04:37 | shipping stores |
00:04:35 | 00:04:39 | right your com what are your conversion |
00:04:37 | 00:04:40 | events right the you know it's you know |
00:04:39 | 00:04:42 | paid you right |
00:04:40 | 00:04:43 | uh you know initiate checkout and |
00:04:42 | 00:04:44 | purchase right those are some of the big |
00:04:43 | 00:04:46 | ones and of course you can get pretty |
00:04:44 | 00:04:46 | granular as you start scaling your |
00:04:46 | 00:04:48 | campaigns |
00:04:46 | 00:04:50 | kind of doing different kinds of |
00:04:48 | 00:04:50 | tracking events so that is a limitation |
00:04:50 | 00:04:52 | right now |
00:04:50 | 00:04:54 | right that that is a limitation that |
00:04:52 | 00:04:56 | that is going to be on the pixel your |
00:04:54 | 00:04:57 | pixel may only optimize for a maximum of |
00:04:56 | 00:04:59 | eight conversion events |
00:04:57 | 00:05:00 | for each domain which is interesting |
00:04:59 | 00:05:01 | when you think about that right for each |
00:05:00 | 00:05:03 | domain so |
00:05:01 | 00:05:04 | what does that tell me right there's |
00:05:03 | 00:05:06 | gonna be ways around this if you need it |
00:05:04 | 00:05:06 | right you can you know link up a new |
00:05:06 | 00:05:08 | domain |
00:05:06 | 00:05:10 | and set up like let's say you have |
00:05:08 | 00:05:11 | funnel one going to you know xyz domain |
00:05:10 | 00:05:13 | you have funnel two going to x-ray so |
00:05:11 | 00:05:14 | each of those can have their own |
00:05:13 | 00:05:15 | conversion events you can have eight for |
00:05:14 | 00:05:17 | the domain a |
00:05:15 | 00:05:18 | and eight for domain two that's my |
00:05:17 | 00:05:20 | understanding of it that's what it says |
00:05:18 | 00:05:21 | right here okay correct me if i'm wrong |
00:05:20 | 00:05:22 | in the comments section |
00:05:21 | 00:05:23 | uh if you know it better than me but |
00:05:22 | 00:05:25 | that's sort of that's the way i'm |
00:05:23 | 00:05:25 | reading that that if you need to get |
00:05:25 | 00:05:28 | around it |
00:05:25 | 00:05:30 | you probably you you pretty much can so |
00:05:28 | 00:05:31 | there's a couple other things okay |
00:05:30 | 00:05:34 | uh that you need to understand right |
00:05:31 | 00:05:37 | here ad creation limitations |
00:05:34 | 00:05:38 | ad creation limitations so here's a |
00:05:37 | 00:05:39 | here's a big one right each app is |
00:05:38 | 00:05:43 | limited |
00:05:39 | 00:05:43 | to nine right nine ios 14 campaigns at |
00:05:43 | 00:05:46 | once |
00:05:43 | 00:05:48 | right each campaign is limited to five |
00:05:46 | 00:05:49 | sets of the same optimization |
00:05:48 | 00:05:52 | type now this is interesting to me |
00:05:49 | 00:05:53 | because i think what's gonna happen |
00:05:52 | 00:05:54 | with campaign structures and this is |
00:05:53 | 00:05:55 | something that we're gonna have to go |
00:05:54 | 00:05:57 | and test out so |
00:05:55 | 00:05:59 | make sure you subscribe to the channel |
00:05:57 | 00:06:00 | smash that like button show some love in |
00:05:59 | 00:06:01 | the comments section |
00:06:00 | 00:06:03 | um but we're gonna have to go out and |
00:06:01 | 00:06:05 | test this out because when i read this |
00:06:03 | 00:06:06 | and i saw each app is limited to nine |
00:06:05 | 00:06:09 | ios 14 cam |
00:06:06 | 00:06:10 | ios 14 campaigns at once each campaign |
00:06:09 | 00:06:12 | is limited to five ad sets |
00:06:10 | 00:06:14 | of the same optimization type what |
00:06:12 | 00:06:16 | that's telling me is that we're probably |
00:06:14 | 00:06:19 | going to have to separate |
00:06:16 | 00:06:21 | ios stuff in its own separate campaigns |
00:06:19 | 00:06:22 | right because to me like when you're |
00:06:21 | 00:06:24 | doing something with like desktop or |
00:06:22 | 00:06:25 | android users |
00:06:24 | 00:06:27 | or you know different kinds of pcs and |
00:06:25 | 00:06:29 | stuff out there we probably don't |
00:06:27 | 00:06:30 | necessarily want these ios devices kind |
00:06:29 | 00:06:31 | of lumped in with that |
00:06:30 | 00:06:32 | right now again this is something that's |
00:06:31 | 00:06:34 | gonna be test is it gonna make a huge |
00:06:32 | 00:06:36 | make or break difference |
00:06:34 | 00:06:37 | i don't necessarily know again i don't |
00:06:36 | 00:06:37 | have the data you always have to look at |
00:06:37 | 00:06:40 | data |
00:06:37 | 00:06:41 | for this to actually make sense um but |
00:06:40 | 00:06:43 | these are some of the that's a |
00:06:41 | 00:06:44 | pretty big update so to me it's like |
00:06:43 | 00:06:45 | okay well maybe we need to isolate these |
00:06:44 | 00:06:47 | kind of campaigns |
00:06:45 | 00:06:49 | that are going to apple devices and kind |
00:06:47 | 00:06:50 | of like keep them in their own separate |
00:06:49 | 00:06:52 | campaigns and not let it kind of like |
00:06:50 | 00:06:54 | you know co-mingle with the you know the |
00:06:52 | 00:06:56 | desktop android users and |
00:06:54 | 00:06:57 | and etc i know some people already do |
00:06:56 | 00:06:58 | that they split things up by mobile and |
00:06:57 | 00:06:59 | desktop |
00:06:58 | 00:07:00 | absolutely you know i've recommended |
00:06:59 | 00:07:02 | that in the past as well but even more |
00:07:00 | 00:07:02 | so now that's probably gonna be the way |
00:07:02 | 00:07:04 | to go |
00:07:02 | 00:07:05 | don't just take that as face value guys |
00:07:04 | 00:07:06 | we're gonna have to go test this out and |
00:07:05 | 00:07:08 | actually see |
00:07:06 | 00:07:10 | if it even makes sense to do but that's |
00:07:08 | 00:07:12 | just from my understanding now |
00:07:10 | 00:07:13 | is this going to kill drop shipping guys |
00:07:12 | 00:07:15 | is this gonna absolutely not |
00:07:13 | 00:07:16 | absolutely not these are some of the big |
00:07:15 | 00:07:18 | updates of course right this is |
00:07:16 | 00:07:19 | the biggest things that you guys need to |
00:07:18 | 00:07:20 | understand if you're drop shipping |
00:07:19 | 00:07:21 | e-commerce you need to be aware of is |
00:07:20 | 00:07:23 | those three things i uh |
00:07:21 | 00:07:25 | uh told you right for apple devices it's |
00:07:23 | 00:07:26 | going to ask them if they want to be |
00:07:25 | 00:07:27 | tracked okay |
00:07:26 | 00:07:29 | understand that that doesn't mean you're |
00:07:27 | 00:07:30 | not going to advertise to them right |
00:07:29 | 00:07:32 | because i think people don't understand |
00:07:30 | 00:07:33 | you can still advertise to these people |
00:07:32 | 00:07:34 | right but your just your |
00:07:33 | 00:07:35 | targeting campaigns aren't going to be |
00:07:34 | 00:07:37 | able to perform that well to those |
00:07:35 | 00:07:39 | people okay |
00:07:37 | 00:07:40 | second make sure make sure your website |
00:07:39 | 00:07:41 | domain gets |
00:07:40 | 00:07:43 | verified we'll leave a link down below |
00:07:41 | 00:07:45 | in the description go verify the domain |
00:07:43 | 00:07:46 | okay and then thirdly you're only going |
00:07:45 | 00:07:47 | to be able to have eight conversion |
00:07:46 | 00:07:49 | events okay |
00:07:47 | 00:07:51 | and then the last one the fourth thing |
00:07:49 | 00:07:53 | is the nine campaigns at once now again |
00:07:51 | 00:07:54 | this is something that's worth testing i |
00:07:53 | 00:07:55 | don't think it's necessarily something |
00:07:54 | 00:07:58 | you should be losing sleep over |
00:07:55 | 00:07:59 | now this will this kill drop shipping |
00:07:58 | 00:08:00 | absolutely not |
00:07:59 | 00:08:01 | right first of all drop shipping has |
00:08:00 | 00:08:02 | been around forever right it's simply |
00:08:01 | 00:08:04 | just a method of you know |
00:08:02 | 00:08:05 | your product getting shipped to your |
00:08:04 | 00:08:07 | customer from your suppliers behalf |
00:08:05 | 00:08:08 | that's all drop shipping is it's not |
00:08:07 | 00:08:09 | tied to aliexpress it's not tied to |
00:08:08 | 00:08:10 | alibaba |
00:08:09 | 00:08:12 | right for me my supplement ontap |
00:08:10 | 00:08:14 | tapfocus shameless plug go visit |
00:08:12 | 00:08:14 | ontapfocus.com to get the world's number |
00:08:14 | 00:08:16 | one |
00:08:14 | 00:08:17 | best entrepreneur supplement of course |
00:08:16 | 00:08:19 | um but |
00:08:17 | 00:08:21 | uh it's drop shipped right my supplier |
00:08:19 | 00:08:22 | makes the product they store the product |
00:08:21 | 00:08:22 | they ship the product when they buy it |
00:08:22 | 00:08:24 | right |
00:08:22 | 00:08:25 | simple right that's what drop shipping |
00:08:24 | 00:08:25 | is so will it kill dropshipping will it |
00:08:25 | 00:08:27 | keep |
00:08:25 | 00:08:29 | ecommerce online businesses absolutely |
00:08:27 | 00:08:30 | not is it going to change things yes |
00:08:29 | 00:08:32 | right absolutely it's going to change |
00:08:30 | 00:08:35 | things right these this is just what |
00:08:32 | 00:08:36 | business is guys right changes happen |
00:08:35 | 00:08:38 | like this in business |
00:08:36 | 00:08:39 | all of the time and this is part of |
00:08:38 | 00:08:40 | entrepreneurship |
00:08:39 | 00:08:42 | and you have to brace yourself because |
00:08:40 | 00:08:44 | changes will be happening in |
00:08:42 | 00:08:45 | in ecommerce dropshipping especially as |
00:08:44 | 00:08:47 | ecommerce continues to boom |
00:08:45 | 00:08:48 | you just have to be prepared for it one |
00:08:47 | 00:08:50 | of my biggest biggest recommendations is |
00:08:48 | 00:08:51 | to be around people that are in this |
00:08:50 | 00:08:53 | each and every single day |
00:08:51 | 00:08:55 | right for example in our academy or our |
00:08:53 | 00:08:57 | inner circle members or |
00:08:55 | 00:08:59 | accelerator members you know our private |
00:08:57 | 00:09:00 | clients right |
00:08:59 | 00:09:02 | around people that are doing this day in |
00:09:00 | 00:09:03 | and day out that they can help you |
00:09:02 | 00:09:04 | because you know why a lot of people |
00:09:03 | 00:09:05 | quit in ecommerce and dropshipping |
00:09:04 | 00:09:08 | because you're looking for |
00:09:05 | 00:09:09 | excuses to quit so i can tell you a lot |
00:09:08 | 00:09:10 | of people |
00:09:09 | 00:09:12 | are like oh i can't do dropshipping |
00:09:10 | 00:09:15 | anymore because this this this this |
00:09:12 | 00:09:16 | privacy settings came out from ios 14 |
00:09:15 | 00:09:17 | right which killed drop shipping that's |
00:09:16 | 00:09:18 | not the case right that's just kind of |
00:09:17 | 00:09:21 | that that |
00:09:18 | 00:09:21 | that losing mentality which again people |
00:09:21 | 00:09:23 | are just |
00:09:21 | 00:09:25 | looking for excuses to kind of quit and |
00:09:23 | 00:09:26 | not try something so 100 not killing |
00:09:25 | 00:09:28 | drop shipping will it hurt |
00:09:26 | 00:09:30 | retargeting campaigns absolutely so |
00:09:28 | 00:09:31 | let's tok about some tips |
00:09:30 | 00:09:33 | right what do i usually say on this |
00:09:31 | 00:09:35 | channel guys build assets for your |
00:09:33 | 00:09:36 | business you know what retargeting ads |
00:09:35 | 00:09:38 | absolutely they're the best |
00:09:36 | 00:09:40 | however that shouldn't be the only place |
00:09:38 | 00:09:42 | you're retargeting people that's why we |
00:09:40 | 00:09:42 | use sales funnels not shopify no amazon |
00:09:42 | 00:09:44 | none of that stuff |
00:09:42 | 00:09:46 | we drive people to a sales funnel where |
00:09:44 | 00:09:48 | we can capture that email lead |
00:09:46 | 00:09:50 | and then retarget that person how we see |
00:09:48 | 00:09:51 | fit right through back-end email |
00:09:50 | 00:09:53 | automations |
00:09:51 | 00:09:55 | texting whatever right so if you're not |
00:09:53 | 00:09:57 | using a funnel |
00:09:55 | 00:09:58 | you got to be using a funnel right a lot |
00:09:57 | 00:10:00 | of people that are just stuck on shopify |
00:09:58 | 00:10:02 | yes they're going to be so |
00:10:00 | 00:10:04 | devas hurt by this a lot of them are i |
00:10:02 | 00:10:05 | don't want to say devastated but a lot |
00:10:04 | 00:10:06 | of them will be because you don't have a |
00:10:05 | 00:10:07 | sales funnel in place you have |
00:10:06 | 00:10:10 | the only way you're retargeting and |
00:10:07 | 00:10:12 | toking to cut your potential customers |
00:10:10 | 00:10:14 | is through retargeting facebook ads |
00:10:12 | 00:10:15 | which is horrible absolutely not right |
00:10:14 | 00:10:16 | so you want to make sure you're getting |
00:10:15 | 00:10:18 | these |
00:10:16 | 00:10:19 | you're not buying buyers on facebook |
00:10:18 | 00:10:22 | guys what you're buying is |
00:10:19 | 00:10:23 | leads right and data right so you need |
00:10:22 | 00:10:24 | to use a funnel you need to capture |
00:10:23 | 00:10:26 | those leads those assets for your |
00:10:24 | 00:10:27 | business that you can then retarget to |
00:10:26 | 00:10:29 | and sell additional products and |
00:10:27 | 00:10:30 | services too right or get them to make |
00:10:29 | 00:10:33 | that first purchase |
00:10:30 | 00:10:34 | building assets your text list your |
00:10:33 | 00:10:36 | phone email list |
00:10:34 | 00:10:37 | right those are the keys that's what |
00:10:36 | 00:10:38 | these platforms are for and i don't |
00:10:37 | 00:10:40 | think a lot of people realize that it's |
00:10:38 | 00:10:41 | not about just throwing a shopify store |
00:10:40 | 00:10:42 | or a funnel |
00:10:41 | 00:10:44 | together or launching ads to it and |
00:10:42 | 00:10:46 | making a crap ton of money it doesn't |
00:10:44 | 00:10:47 | work that way this is a business right |
00:10:46 | 00:10:50 | the purpose of these kind of platforms |
00:10:47 | 00:10:51 | and places to advertise is simply to |
00:10:50 | 00:10:53 | take those customers |
00:10:51 | 00:10:55 | and turn them into your customers and |
00:10:53 | 00:10:56 | leads that's all it is and then you've |
00:10:55 | 00:10:57 | set up your business in a way to |
00:10:56 | 00:10:58 | actually |
00:10:57 | 00:11:00 | make money from those people i think a |
00:10:58 | 00:11:02 | lot of people forget about that |
00:11:00 | 00:11:03 | right with that said right start looking |
00:11:02 | 00:11:04 | at other places on advertising right |
00:11:03 | 00:11:06 | there is |
00:11:04 | 00:11:07 | people think that especially with |
00:11:06 | 00:11:08 | dropshipping because facebook ads or |
00:11:07 | 00:11:10 | shows they get up and running |
00:11:08 | 00:11:11 | that's the only place to advertise |
00:11:10 | 00:11:13 | absolutely not you have google right |
00:11:11 | 00:11:14 | google banner ads google search and |
00:11:13 | 00:11:16 | display ads |
00:11:14 | 00:11:17 | um you have youtube obviously youtube |
00:11:16 | 00:11:18 | ads you're probably watching this on |
00:11:17 | 00:11:19 | youtube |
00:11:18 | 00:11:21 | uh you have influencer marketing you |
00:11:19 | 00:11:23 | have snapchat you have tiktok i mean |
00:11:21 | 00:11:25 | like every single platform out there |
00:11:23 | 00:11:26 | taboola outbrain right there's so many |
00:11:25 | 00:11:27 | places for you to advertise your |
00:11:26 | 00:11:29 | business |
00:11:27 | 00:11:30 | here's the thing traffic's never the |
00:11:29 | 00:11:31 | issue right you can go out there you can |
00:11:30 | 00:11:33 | pay people money |
00:11:31 | 00:11:35 | jv's you know all these ad platforms out |
00:11:33 | 00:11:37 | there and they can drive you traffic |
00:11:35 | 00:11:38 | it's about what you do with that traffic |
00:11:37 | 00:11:40 | when it's sent to you |
00:11:38 | 00:11:41 | that's gonna make or break your business |
00:11:40 | 00:11:42 | and that's what this channel is all |
00:11:41 | 00:11:43 | about we tok about how do we actually |
00:11:42 | 00:11:45 | take those things |
00:11:43 | 00:11:47 | that traffic convert it into leads which |
00:11:45 | 00:11:49 | cover it into buyers which converts into |
00:11:47 | 00:11:49 | even more buyers to increase our average |
00:11:49 | 00:11:52 | court |
00:11:49 | 00:11:53 | uh if average car value okay and that's |
00:11:52 | 00:11:54 | the absolute key |
00:11:53 | 00:11:55 | so if you're thinking about starting a |
00:11:54 | 00:11:56 | drop you're thinking about starting |
00:11:55 | 00:11:57 | e-commerce and you're worried about this |
00:11:56 | 00:11:59 | upstate don't |
00:11:57 | 00:12:01 | update don't be it's just something that |
00:11:59 | 00:12:01 | happens you know these kind of updates |
00:12:01 | 00:12:03 | happen |
00:12:01 | 00:12:04 | all of the time right and at the end of |
00:12:03 | 00:12:06 | the day these are good things that our |
00:12:04 | 00:12:07 | facebook's doing within people's privacy |
00:12:06 | 00:12:09 | and things like that with all these |
00:12:07 | 00:12:10 | privacy concerns that are out there |
00:12:09 | 00:12:11 | right so we'll leave a link in the |
00:12:10 | 00:12:13 | description this video for these two |
00:12:11 | 00:12:14 | artikles i'll leave a video |
00:12:13 | 00:12:15 | uh that kind of goes more in depth for |
00:12:14 | 00:12:17 | all the tik nerdy stuff that i know |
00:12:15 | 00:12:18 | some of you probably want to know about |
00:12:17 | 00:12:19 | all these different privacy settings |
00:12:18 | 00:12:21 | some of them are really really good and |
00:12:19 | 00:12:21 | i'm happy that they're doing this kind |
00:12:21 | 00:12:23 | of stuff |
00:12:21 | 00:12:24 | right let's people take control a little |
00:12:23 | 00:12:26 | bit more of their data and then second |
00:12:24 | 00:12:26 | we'll leave this artikle so you guys can |
00:12:26 | 00:12:28 | start doing this |
00:12:26 | 00:12:29 | but those of you that are looking to get |
00:12:28 | 00:12:31 | started with drop shipping e-commerce |
00:12:29 | 00:12:32 | and you want to learn how to do this |
00:12:31 | 00:12:33 | what we're toking about building sales |
00:12:32 | 00:12:35 | funnels collecting assets you know |
00:12:33 | 00:12:36 | building subscription into your business |
00:12:35 | 00:12:37 | check the link in the description of |
00:12:36 | 00:12:38 | this video it would be the very first |
00:12:37 | 00:12:40 | link it's called a seven figure |
00:12:38 | 00:12:41 | ecommerce master class |
00:12:40 | 00:12:43 | watch it's about an hour and a half long |
00:12:41 | 00:12:45 | transit completely open your eyes |
00:12:43 | 00:12:46 | to how these sales funnels work okay |
00:12:45 | 00:12:48 | take that |
00:12:46 | 00:12:49 | remember it's this if i can leave you |
00:12:48 | 00:12:50 | with anything and let me know in the |
00:12:49 | 00:12:52 | comments |
00:12:50 | 00:12:54 | if you understand what i'm saying |
00:12:52 | 00:12:57 | traffic the purpose of your traffic |
00:12:54 | 00:12:58 | isn't necessarily always to convert them |
00:12:57 | 00:13:00 | right away |
00:12:58 | 00:13:02 | because then most of them will not right |
00:13:00 | 00:13:04 | most of them will not convert away |
00:13:02 | 00:13:05 | convert right away the purpose of that |
00:13:04 | 00:13:08 | traffic is to get it |
00:13:05 | 00:13:09 | right and then turn it into an actual |
00:13:08 | 00:13:12 | asset for your business |
00:13:09 | 00:13:13 | email phone number right and then |
00:13:12 | 00:13:14 | present them the opportunity to buy |
00:13:13 | 00:13:16 | absolutely key and that's what that |
00:13:14 | 00:13:17 | seven figure e-commerce master class |
00:13:16 | 00:13:18 | will teach you |
00:13:17 | 00:13:20 | down below in the description of today's |
00:13:18 | 00:13:21 | video guys if you enjoyed it smash that |
00:13:20 | 00:13:22 | like button let me know in the comments |
00:13:21 | 00:13:23 | if you enjoyed today's video what are |
00:13:22 | 00:13:26 | you worried about |
00:13:23 | 00:13:27 | in this ios 14 update or how you've been |
00:13:26 | 00:13:29 | impacted on this and if you're not |
00:13:27 | 00:13:30 | subscribed already make sure to |
00:13:29 | 00:13:31 | subscribe and hit that notification bell |
00:13:30 | 00:13:33 | on |
00:13:31 | 00:13:34 | as well we release new e-commerce |
00:13:33 | 00:13:36 | content here each and every single |
00:13:34 | 00:13:37 | monday wednesday friday guys as always |
00:13:36 | 00:13:39 | have a fantastik rest of your day and |
00:13:37 | 00:13:41 | remember your empire starts |
00:13:39 | 00:13:41 | now |
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