Etsy vs Shopify - Is Shopify the Future?

if you're looking to start a side hustle selling products online, one of the two biggest platforms you can use right now is Etsy and Shopify. I started my stiker shop two years ago and I've used both platforms pretty extensively. so today I'm going to be going through six different criteria. I'm just going to be giving my thoughts, based off of my experience, in hopes that'll help you make the right decision on what's best for your shop. Okay, so let's start off with everybody's favorite topic, and it might be the most important one, depending on your budget, which is cost. so, as of today, if you're based in the US or Canada, this is how the fees break down: Etsy charges 20 cents per listing which lasts four months, and they have a transaction fee of 6.5 percent. they also have a three percent plus 25 cent payment processing fee, as well as a 12 off-site ad fee. so let's just tok about this off-site ad fee for a little bit. this is a fee that Etsy will take when they're advertising your products in your store to the outside world of the internet. so they'll take your product and advertise them on places like Google and Facebook, and if somebody clicks on that ad and buys your item, that's the only time you get charged at 12. so you only get charges fee when you make a sale in this specific way. but toking to a lot of people, a lot of you guys really have an issue with this partikular fee because there's no way to opt out and it is a really high percentage, like 12 in addition to all the other fees that SC is charging is pretty high. but for me, and my source specifically, it's really been a non-factor. I looked into my Etsy stats and it turns out that out of the 5 000 sales that I've had on Etsy, only four of them have come through this method. so I've only been charged 12 these four times. so yeah, I don't know if that's typical, I don't know if that's high or low, I don't know if there's a reason etsy's not advertising my shop as aggressively as others. but I'm actually curious now, like maybe you can do me a favor and check your own stats and let me know down in the comments, like what percentage of them are coming from off-site sales. but getting into shopify's fees now, you can see that they have a different payment structure completely. they're charging monthly plans and the cheapest one starts at 29 a month. they also have a payment processing fee, which is 2.9 percent plus 25 cents per order, and there may be some other charges as well. if you're use using a paid theme or paid plugins. those are usually charged on a monthly basis as well and will add to this cost. so which one wins here really depends on your volume of sales. if you're selling a thousand dollars a month or tens of thousand dollars a month, Shopify is going to win here because you're paying a flat monthly fee versus the 6.5 that Etsy is charging. but if you're just starting out, which most of you are, and you're not sure if you're going to get many sales yet, I'd actually recommend Etsy, because that 6.5 extra fee on Etsy isn't going to cut into your profits as much as shopify's flat fee. and when you're just starting out and you're starting from zero customers and zero sales, it just doesn't feel the best to be having 29 taken from your account every month, regardless of whether you're making sales or not. like on Etsy, you can start with a really small investment, like just ten dollars, and that'll get you 50 listings that you can post and they'll last for four months and you're not going to be charged anything extra until you make a sale. so for the winner- for cause I'm actually going to give this one to Etsy- just because it has a lower upfront cost. I feel like it's better for the majority of people who are just starting out a business online. I think when you're you're first starting a business, it's really important to keep your upfront costs as low as possible, because you don't know if you're going to get sales right away. you don't know if you're going to get customers, and starting a business is already really risky, and having a high upfront cost and investing a lot of your money into it, in my opinion, is just not a good idea. so, moving on into the next category, which is easy to get started. so starting with Etsy again, Etsy has really streamlined the process of making a shop. it's really as easy as signing up for any online account, like if you're signing up for an email address or a social media or something like that. you're going to be very familiar with the process. so after filling in all the basic information, like your name, address, and I guess the only extra thing is your bank account- the only thing left you have to do is to update your banner on your store Page and your profile picture, which they're really simple and really easy to do. I think for me, when I was first starting up my Etsy shop, getting everything set up and having a listing ready for sale, it only took me like an afternoon to do it, like it's not hard at all. it's not very complicated and I think anyone can do it in a very short amount of time. which Shopify is a little more involved, because you really have to worry about how everything in your store is going to look and even if you're using themes, you're still going to have to dial those themes in. like you're going to have to choose the colors, the fonts, the pictures that go on every page. it's a lot more work than it is on Etsy. not only that, a lot of stores on Shopify use plugins as well and you're gonna have to go through different plugins and get them set up and make sure they're compatible with your theme and other plugins that are on your store. so you might run into some issues getting all that sorted out as well. for me- and this might be because I'm such a perfectionist- it took me about a month to get my store set up in a way that I was happy with and ready to launch. so, yeah, that's definitely a big difference in the afternoon that it took me to set up my Etsy. so for that reason, Etsy wins this one too. next up is customizability, and you'll see that this category is really a trade-off of the last one. what makes Etsy really easy to get started on also makes it very limited. if you're browsing through your Etsy settings and looking for ways to make your shop stand out, you'll see that there's not really that many ways to do it. like I said before, the only things that you can really change are your shop banner and your profile picture. you really don't have any control over how your shop looks, other than those two things. with Shopify, the sky is really the limit. you can have as many pages as you want, and every page can look different and specific to how you want it to go like. you can add different pictures, use different fonts, you can adjust the headings, the menus, the Footers- anything you really want to change you can do it. another great thing about Shopify is that they have tons of themes to choose from. they have both freed and paid themes available which you can go and choose, and you can tweak them as much as you want or, if you know how to code, you can actually start completely from scratch and code your own theme, so you really have full control over how your shop is going to feel and how it's going to look. another feature Shopify has is the ability to customize your messaging. when someone signs up for an account on your store or they make an order, you can actually customize what notifications they'll receive through email and SMS. you can add pictures to the emails and you can really customize exactly how you're communicating with your customers, which is something that Essie just doesn't allow at all. if you've been following the channel, you know how important I think think branding is when starting a business, and changing the way your shop looks and the way you communicate with customers is a really great way to show who you are as a company, as a great way to build a strong brand. so the winner for this one is clearly Shopify. the next category is customer support. customer support is something that you don't deal with every day, like

Stop Selling T-Shirts With Printful On Etsy/Shopify Print On Demand Stores In 2022

what are the biggest problems facing print-on-demand sellers in the year 2022? it's not the continuation of the rising facebook ad costs or even the big mystery around why some people get banned from running facebook ads. it's also not the continuation of the increases to fees on etsy. it's also not the inability by some to actually get approved to sell products on merch by amazon. in fact, the biggest problem facing print-on-demand sellers is the constant promotion of selling t-shirts by some of the most popular youtube channel. in 2019, i made this video here, where i started to tok about not selling t-shirts. in 2020, i made this video here, where i continued to make that point. and in 2021, i continued with more videos trying to tell people not to sell shirt. on those videos, i got comments like these: it's not about the t-shirt or whatever you're selling. people buy your stuff because they like your design. if they like your design, they'll spend that money. or this one guy who failed with shopify and printful is all over youtube toking about nothing. or even this one here for every here is how to make money video. there is a don't do this or you will lose money video and people wonder why everyone is so indecisive and, honestly, the majority of the people that made comments like that likely closed their print-on-demand store a long time ago because it probably didn't work out. there was, however, a lot of really positive comments on those videos that i just referenced, so before you comment on this one, please watch the whole video so that way you can understand exactly what i am trying to say. so now, in 2022, i am still going, and over the last few months inside of my print on demand facebook group, i've been giving tips and keeping people updated as i've scaled one of my newest stores to over six figures in sales. now i certainly don't claim to have all the answers, but what i do try to do is share some of the most up-to-date information about what's working right now with print on demand. a lot of the other channels out there just sort of recycle content about things that they did back in 2017, trying to convince you that those things still work today. now here's the basic premise of what i do with my print-on-demand stores. the first is i need to choose a great niche. this is what gets people interested. secondly, i choose high profit products and then i make a great design, and the key here is: i really do recommend shopify and i recommend people to go all in on paid traffic, whether it's with an instagram ad or a facebook ad. to me, that is the quickest way to make real money with print on demand in the year 2022, and i know there are other ways to sell print on demand products and i'm sure there are people out there that do very well. i will even address some of those other methods in this video today and tok about why i think, as beginners out there, you might not have as much success with those methods. now, before you say what some of the other people on some of those other videos said, keep in mind i started my first print on demand store in 2016.. i eventually had some success with t-shirts in 2017.. i had a store where i was selling shirts. i was using facebook ads, i was using instagram influencers and i was growing my own social media pages to make my sales. i eventually ended up selling that store on something called the shopify store exchange. this is a website where you can list stores for sale. shopify handles the entire transaction to make sure that both sides cannot get ripped off. basically, what i'm saying is: i've had success with shirts. however, it was a long time ago and then something happened. not only were facebook ad costs continuing to rise, but tons of different print on demand companies started to innovate and they started to offer some much cooler product, and when i say cooler, i mean things that customers were going to get much more excited about. i also mean products that were going to make a lot more profit margins for me on my store. now i've been making print-on-demand content and posting about my journey for a while, and i dug up some of these old posts. this one here was made back in 2018, when i started selling hooded blankets from a print-on-demand company called wc fulfillment. over the years, even throughout 2019, 2020 and 2021, and even now, i've continued to try to sell a lot more unique products that make me a lot more profits on my stores. i'm toking about things like car seat covers from the pillow profits print on demand company. toking about all over print hoodies or other oliver printed apparel from companies like printfy or subliminator. toking about print-on-demand jewelry from a print-on-demand company called shine on, and so many more. if you want to check out some of the other videos on my channel, i show some of these awesome products all the time. so this takes us to today, where i'm still making videos like this, and there will definitely be people out there that don't want to hear it. they want to continue to try and sell t-shirts on etsy or on shopify or wherever, and ultimately those people can do what they want. but for those that are interested in learning some things that might be a little bit different than what you're used to hearing, definitely stik around, because in this video i'm going to be breaking down a whole bunch of things that can help you to be successful with some of these higher profit products. so i'm not sure if i actually said this earlier, but my name is joe robert. i make videos here on my channel to help you start grower scale your print on demand store on shopify. if you want to access my free course, there's over 20 step-by-step videos that will help you to get started to actually build your store and get started with facebook and instagram ads. check the link down in the description. you can also check out the pod ninjas facebook group. there's over 50 000 store members inside of that group. there's a link for that as well down in the description. now, the first reason to not sell shirts in the year 2022 is the saturation, no matter what platform you are selling on, whether it is shopify, amazon, etsy, redbubble or anywhere else- they are all saturated. now, this book here was written by someone named dan kennedy, and he is a marketing genius. he toks about a concept called a red ocean, and this, right here, is a red ocean: tons of different sellers, tons of sharks eating all of the fish, causing the water to be red. if you're starting an etsy store in 2022, you're instantly putting yourself in direct competition with hundreds of thousands of other sellers, and if you're doing t-shirts or even mugs, it's likely that your designs look exactly like everybody else's. that's because with those products, it's pretty difficult to make your stuff actually stand out. in this book, he also toks about a concept called a blue ocean, which is an ocean that doesn't have a lot of sharks in it. there's not a lot of blood in the water, which means there is less competition. this to me, in the year 2022, means building your own website where you are actually off on your own and you're not competing with everybody else on a platform for limited amounts of organic traffic. what i would say to do from there is to build your own communities on social media and go all in on driving paid traffic to your store. some of the biggest print on demand stores out there are doing just that, and one of the keys to actually succeeding with that method is choosing better products, things that make you more profits, and avoiding things like a t-shirt or a mug. now let's break this down. earlier, i mentioned that facebook ad costs have been rising. this certainly doesn't mean that we cannot use them. it just means that we need to do things a little bit differently than we did back in 2017.. it means we just have to adapt and choose new products and get out of our comfort zone and get away from some of the things that we are so used to seeing when it comes to print on demand product. take a look at this study here it shows on aver.

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Shopify vs Etsy Which To Sell On This Year?? THE FEES! PROS & CONS

hello everyone. welcome back to my channel. i am katrina and today i'm going to be toking to you about the pros and cons of etsy and shopify, two of the largest platforms for e-commerce today. so i'm gonna be giving you my honest opinion on both, because i do sell them both. i have my clothing brand on shopify and i do have my craft store on etsy. so i'm going to be giving you the major differences, why you might consider one over the other or you might want to consider changing platforms. so i'm just gonna dive right in and give you all the different pros and cons and give you some tips to help you decide. make sure you watch all the way into the end so that way you can make a sound decision for you and your business. and don't forget to like and subscribe, because i'll bring you weekly videos to help you start and grow your business. now we're going to jump right into it now. shopify and etsy are two completely different platforms. one is more for handmade goods, one is more for branding, but you can intermingle them both. it's all about how you use the platforms. i'm going to start off with etsy now. etsy is a world known. pretty much everybody named mama know, etsy is the go-to for handmade goods, one-of-a-kind goods. it's where you go when you want to buy unique gifts, when you want to buy something special with an extra touch or when you want to buy something that is customizable, that you can't really get in the store. etsy is the go-to. etsy is pretty much already the marketplace. it's set up, it's already been established. thousands and thousands, if not millions, shop on etsy and they go to it without having to be told to go to it. so when you create your page or your landing page on etsy, just know that etsy is not your own. etsy is not your own website. you can't have your own domain. you have to really follow all the policies and the guidelines that etsy has put forth. that's probably the biggest con- well, not the biggest, we'll get to the biggest soon. but etsy is a place where you only think you can really customize are the photos you put out, um, and the banner at the top. of course you have your shop name, but there's no actual domain name. if etsy shuts down tomorrow, your shop is gone. don't want to scare you, but just want to be realistik. so with etsy, it's a platform, of course, where you have already people coming to shop, but you're competing with other shop owners. so with etsy, people can be selling the similar listings to you. you're competing for that number one spot. it's almost like you know you're winning the race and you're trying to see who's going to get to the finish line first. now i don't want to scare you from etsy at all. etsy is a great marketplace and it's great for beginners. why? because you don't really have to do too much to drive people to your site. people are already going there. so that's the one good thing about etsy. etsy is already a site that people go to to shop, so you already have a customer base pretty much. you do need to run a few ads, you know, to get yourself high on the rankings, because trying to get your products to list on the number one spot is key, is priority. so now, another big pro to etsy is, if you use someone like me, you can get your first 40 listings for free. so, depending upon how many items you want to list, your first 40 listings can be free if you use the link down below. not everyone gets that because every listing is typically 20 cents to list. there are a lot of fees with etsy. that's a major con and you do have to consider that when you're listing your prices. but if you use your first 40 listings, you get your first 40 listings free. everything after that is 20 cents every time you list an item. now let's tok about these fees. etsy got some fees, y'all. i'm just letting you know. beware, you have to consider that when you're listing your price, every time you list an item, it's 20 cents. every time you sell an item, it's 20 cents. every time you renew an item, it's 20 cents. that's not all, y'all. plus there's transaction fees. i think the transaction fees are about three percent. and then there's, you know, processing fees. i don't know why they have all these fees, but the processing fees is six and a half percent. i might be mixing up the percentage between the transaction fee and the processing fee, but just know it's about a good nine to ten percent off of every single thing you sell. so the more you sell, the bigger your shop is, the more fees you have to pay. just consider that. to give you an example, i had a sale recently that was well over a thousand dollars. they took out about two hundred dollars for me. your girl was hot, because you have to consider that. you have to fact that in into the price, especially if you're factoring in shipping. now when you're considering the fees that have to come out of every item that's being sold and you have to consider: do you want to hide the shipping and that makes the items go up. so it's really competitive, of course, when you're pricing your items compared to other people's listings as well. so those are the major cons with etsy: it's all the fees. that's a deterrent. so a lot of people build up their customer base on etsy and they drive them over to another site. once you start getting used to etsy and once you get that customer base- for those people who are starting out brand new and you do not have a custom base, you can use etsy's platform as a way to get new customers, to get people to trust you, because etsy is the trusted site. if you're brand new, they don't trust you. yet if i'm just starting out selling hand soaps or if i'm selling, you know, bath bombs or i'm selling jewelry, they don't know me from a hole in the wall. so why would they buy for me? but they'll buy off of etsy, even though etsy has so many different crafters, um, and entrepreneurs and boss people out there making all these things. they might not trust you per se, but they trust the site once people get to know you as the owner, as a shop owner, when you're sending out those personal touches, once you build up all those reviews and you get all those repeat customers, now you want to drive them over to another site. that way you don't have to have all those fees. so people normally link a website that they have off etsy on their page and people tend to buy from that site. that's how you can merge and transition from etsy to your own site. so now another con to etsy. some people don't see it as a con, but i don't really like it. so now you know, when you go on etsy and you shop and you know you click on a listing, at the bottom of the page there's ads or there's other similar products to yours. oh, i hate that because it could actually deter someone from your page. if they click on your listing and they don't really like it, at the bottom it'll show similar listings which might potentially take them from your store and take them to another store. so now if i'm on my shopify site, it's all my products, it's just me. i'm not competing against anyone versus etsy. i'm competing literally against everyone. so now on etsy they change the policy to where if you have free shipping, or if you spend 35 or more in the shop and you- yum, you get free shipping. those listings rank higher than someone who shop who does not offer free shipping. so it's not really fair to some people who might be, say, selling heavy items, that you have to pay for that shipping. i'm not going to pay for shipping because if i hide the shipping- and of course it's going to make it go high- there's some items like, let's say, um, huge signs or people who are making woodwork or different things, those items might be heavy to ship. so if i charge on an extra 20 or 30 in my actual listing, it might deter people from the sale because they see that the item costs too much when they're not realizing. oh, i'm actually it's, the shipping is in the course. so just some things to consider. so you are competing with other shop owners as well. you're competing for that number one landing page, because i might click on one or two pages, but but after that i'm tired of looking.

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SHOULD YOU SELL ON ETSY OR SHOPIFY, Pros & Cons of Etsy Vs. Shopify

have you been trying to make a decision between whether you should saw on Etsy or Shopify? well, today I'm gonna be sharing with you guys the pros and cons to both. hey guys, welcome back to my channel if you are new here. hey hi, hello, my name is Lauren. I'm really excited for today's video because this is something that I myself have been struggling with back and forth between for quite some time. if you guys don't know, I actually sell print-on-demand products on Etsy and on Shopify now. so I've kind of been on both sides of the spectrum and I'm here to share with you guys today the pros and cons of selling on both. so, without further adieu, guys, let's jump into it, because I know y'all are here for the important stuff. starting off, I'm gonna tok about Shopify first and I'm gonna share with you guys both the pros and cons to Shopify. this is going to be a clear indicator on whether or not Shopify might be right for you. one of the best reasons to be selling on Shopify is that there are no limits. Shopify is fully customizable. you can sell whatever it is that you'd like and paying your Shopify monthly bill, and that's about it. going off of that. one of the best things about Shopify is that you can pretty much customize anything you want. so, as people are coming to your shop, you can actually have a domain name. you can have your own website where you build it and structure it however you want for people to come and find your items. with Shopify, there is only a monthly fee that you pay in order to use the program to host your website and your store, whereas for Etsy, there are quite a few more fees, and we'll get into that a little bit later. overall, I found that Shopify is better if you are looking to scale your business to a larger size or if you're just wanting to have freedom in general. overall, it is cheaper to host on Shopify if you choose so, just due to the fact that if you are creating a larger number of orders and you're going to having a lot of items in your shop, then you're not having to pay those fines every single time you want to list a new item, we want to renew a new item, or every time that someone purchases something, and you're not getting all these transaction fees as well. so that is the big, big plus to Shopify as well. now, one not-so-good feature about choppa is that, unlike Etsy, you are going to be having to drive all of your traffic to your shop, so they're not going to push your shop out to their audience of people that they already have. they're not going to have a Shopify website where they can people can come and shop your stores. they are not going to do that. you are going to be completely responsible for bringing in your traffic. so if you're a brand new shop who is starting up, it can be extremely difficult to get that initial traffic boost and to get people to your shop, to trust your shop, to purchase from it and then eventually build your brand. however, I do think that if you already have a brand that's been built up, if you already have a following, then Shopify is definitely going to be the route you want to go because you already have traffic that can make its way to your website as an already established brand. you have that audience that's going to be willing to go to your website and check it out, which makes it different than Etsy because you do have more traffic that's already being pushed there that you're not having to go out and find. I do believe that Shopify can be a con as far as pricing goes if you are a newer shop- so, for instance, if you're selling handmade items and you do not have a very large variety in items and you're not looking to invest a lot of money up front in your business, then I do think that Shopify's price can outweigh what you would pay on Etsy. it honestly just depends, because if you are wanting to make sales overall, Shopify is gonna be your better bet money-wise and expenses. why so? just to recap, some of my positives for Shopify would be that you have the customizable ability for your website, for your landing page, for as many items as you want and what they look like, your descriptions, all that kind of good stuff. not only that, but it is actually cheaper for you to be hosting on Shopify because you don't have all of the fees and listing fees and different types of fees that Etsy likes to include. however, you are drawing most of the traffic to your site by yourself, so if you already have a great following, that's good, because you want to worry about that, whereas if you are building up your brand, it might take some time to see those sales, whereas otherwise, on FB, you might see more sales. so now let's tok a little bit about Etsy and tok about the pros vs cons of Etsy. starting with the pros of Etsy, the number one thing is traffic. Etsy is amazing because it is now a trusted website. it has been around for several years. people love it. people go there looking for specific items- gifts most specifically- and it's a great way for people to find unique things. so there is a very wide audience that's already on Etsy that's coming there to look for items. that is why this reason is the number one reason why I would use Etsy, because it does give you that traffic and that traffic is going to likely lead to more sales, whereas your Shopify page, if you don't get traffic, you don't get any sales. so if you are a new shop or a new store or a new brand or business and you are looking to just get started, Etsy might be your better option because you're going to be able to get your business in front of more people's faces. however, I will preface this by saying that you do have to be really invested in your SEO and your photos in order for the traffic to come to your shop. you cannot just upload a listing and then just it magically appear. I have a ton of videos on my channel all about doing well on Etsy and how to improve your listings, improve your shop and do great. so I will link that playlist up here for you guys if you want to go and check that out next. the next Pro for SC that I have is actually the messaging system that they provide. I believe that this is really important because it makes it really simple to get in contact with the people who are buying your items. so if you have an issue, or if you have an issue with the address or maybe a concern that has been brought up or you know that there is going to be a delay in your shipping or a change in pricing, you can speak with them directly through the messaging and it's very safe. it does not give any of their private information or yours, so it keeps that kind of confidentiality and allows for that messaging back and forth between you and the customer. Shopify does offer certain features like this and I'm sure you can download different apps and kind of plug-ins for your website to allow this as well, but I do think that Etsy's is very simple and simply stated, so it's very easy to work around. my last Pro for Etsy kind of goes back to the beginning, where I was, that Etsy is very good for driving traffic to your shop. Etsy is also great for bringing in trusted buyers. it is already a proven, successful website in business. people come to se daily for new things, for gifts, for ideas for presents, for take or whatever it is guys people are constant at. people are constantly shopping on Etsy and because of this, Ezio's truly built up their brand, which has allowed them to build a name for themselves in a trusted name. people trust the website so they're more willing to come on there and spend money. first is your own small personal brand, where people might not be so sure about it. people don't know you personally and so they feel like maybe they can't trust a website if it doesn't look secure or professional. do you really got to make sure those things are in line? if you're gonna be using Shopify now for my Etsy cons- and I'm sure you guys can kind of see where this is gonna go based off of our conversation we had about Shopify- the number one reason why I would not choose @ze over Shopify would be because of the fees. I quite honestly c

Etsy vs Shopify: Which is the Better Ecommerce Platform?

in this video, we'll compare etsy and shopify, arming you with the confidence and knowledge to make the best decision for your e-commerce business. and spoiler alert: even though we are shopify, there are absolutely situations where we would recommend you choose etsy over us. welcome to learn with shopify. in this video, we'll explore the differences, similarities and use cases you should consider when vetting etsy and shopify as your ecommerce platform of choice when you're just starting out on your entrepreneurial journey. in order to give you the most value in this breakdown, i believe the best prism through which to examine shopify versus etsy is all about your desired outcomes as a new entrepreneur, whether you're currently just at the idea stage or you're in your first few months of selling. we'll be exploring, with a quick overview of each platform, the speed and ease to get started, customizability, features for sellers, customer acquisition, price versus cost- and yes, those are two wildly different things- limitations to items you can sell and, finally, the bottom line, which one you should choose depending on your products and goals. without further ado, let's jump right into part one, a quick overview of each platform. etsy is an incredible marketplace, launched primarily for artisanal makers, crafters and artists to sell their creations. in 2021, etsy saw over 90 million active buyers from across the world make purchases through their site. shopify, on the other hand, enables over a million regular folks just like us to have their very own website to sell online, and, in 2021, saw those websites sell well in excess of 150 billion dollars from every corner of the globe. from a straight up platform to platform comparison, the most major immediate difference is that etsy is a marketplace where every single seller competes directly with every other seller in the same environment, whereas shopify is, at its core, an enabler of independent ownership where your site is truly your site. but let's head on over to some head-to-head comparisons, beginning with the speed and ease of getting started with selling. with etsy, signing up for an account is quick and in fact they sort of forced you into it, since you can't even complete signing up until you have created at least one listing. if you have a few photos of what you want to sell, going from sign up to cell ready on etsy can take just 45 minutes or less with shopify. this is your site and even though there are boatloads of beautiful and effective templates to make creating your site efficiently, the very nature of it being your site means you're naturally going to dedicate more time and generosity of thought to represent you and your products exactly the way you want to. i liken this comparison of the speed and ease of getting started to the difference between renting an apartment and building your dream home. you see, with etsy you are essentially a unit in a wonderful apartment building, whereas with shopify, you are designing and building to your exacting specifications and standards, a dream home that you own. if we're just looking at the speed and ease of going from sign up to ready to sell, etsy definitely takes the point over here. next up, customizability. with etsy, there's unfortunately no real customization available to make your shop stand out again. etsy is a marketplace much like amazon or ebay, so your products all sit within the design, aesthetik and user interface set forth by etsy. you're basically limited to changing the structure of your collection and product pages. a pro tip, by the way: if you do decide to sell on etsy, a great way to differentiate yourself from your competitors is to have a unique colored and textured background for the main photo of all your listings so they pop off the search results page compared to everyone else's listing. but, sliding back to the comparison, your products are essentially tenants in etsy's apartment building. on shopify, you can design your website any way you want. customization is nearly infinite. you can choose from dozens of themes, edit, code and brand your website your way, so fonts, images, image placement pages, categories, heck- everything down to the shape and color of your buttons is entirely up to you. you can start with one of the countless themes available to you and make it truly your own. and beyond that, the tremendous catalog of apps and plugins available to you enable not just a limitless aesthetik customization, but the customization of functional and value added features are limitless as well. when it comes to making your online selling presence unique, there's no contest here. point goes to shopify. moving on to features and value-added tools, when it comes to shopify, the list is so extensive. we could make an hour-long video and it would still just barely scratch the surface, but a few key standouts include built-in tools like abandoned cart recovery, where your site automatikally emails visitors who added items to their cart but never checked out, reminding them of what they were planning on buying. shopify also offers integrations to various social networks, including facebook and instagram, so social scrollers can buy directly in their favorite social media platforms without ever needing to leave those apps. shopify even offers a built-in blog to publish relevant content, marketing pieces that build traffic, greater brand loyalty, while simultaneously improving your seo rankings. you'll also get robust third-party calculated shipping rates for accuracy and offering options to your customers, just to name a few. with etsy, you're really being forced to play entirely by their rules. of course, they do have extra tools and features as well. like shopify, they have a mobile app that lets you manage your store on the go, and, like shopify, they offer you discounts on postage, albeit less of a discount than what shopify offers. etsy also has paid add-ons, like etsy plus and pattern by etsy. a few other features are added, like the ability for your customers to request stok alerts, but again, all of these and way more are already included with the most basic shopify plan. no contest here, when it comes to tools and features, point confidently goes to shopify. next on the list to compare discoverability and customer acquisition. etsy being a marketplace, means that their existing customer base of millions are already there searching for unique crafts and art to buy. although the competition can be fierce, the fact that your products are potentially discoverable by a large customer group that's already on a website with buying on their minds is really awesome. it's your job, however, to stand out from the crowd, but the crowd is already there and, although you'll reap the benefits of free traffic, keep in mind you don't actually own your audience. shopify gives you more control over your marketing as you are the owner of your website. for example, shopify has built-in marketing features and apps to help you drive traffic to your site so that you can build your audience. with shopify's built-in blog, you can help people find your store with seo tools to edit title tags, meta descriptions and product details. you can even create online marketing campaigns to promote your products, like email marketing, facebook ads and google smart shopping, so that the right people see your store i mean. shopify even has a marketing dashboard where you can pull actionable insights to improve your marketing efforts. the ability to own your marketing is one of the absolute best reasons for choosing shopify over etsy, and because of this, i'll have to get the point here to shopify. continuing on, though, let's compare the price versus the cost of both platforms. it's important to understand the difference between price and cost, and one of the easiest product categories to demonstrate this with are cars. you see, the price of a car might be 25 000, sure, but the cost is that 25 000 plus 200 a month for insurance, plus 150 a month for gas, plus 700 a year on average for scheduled maintenance and re.

Etsy Vs Shopify | The Difference, Fees Explained, and Why You Should Use Both

what's up? my name is rich and today I'm gonna discuss the differences between Etsy and Shopify. so I see this question pop up a lot: what's the difference between the two and why you should be using Etsy or why you should be using Shopify? so what's the difference between the two? well, they shouldn't really even be compared because they're two totally different things. but in a sense is the same because it's all ecommerce. but Etsy is a marketplace. Shopify is a standalone ecommerce platform. so what does that mean? se is like having a shop in the middle of downtown in the major city. or imagine being at a physical marketplace event where you have standalone tent amongst other tents, excuse me, oh, and there's traffic already there. there's traffic. people are walking around the event, or people are walking around downtown and they see your store. so you already have traffic coming in and out looking at your products. what needs to happen is you need to have the right product for them to purchase. do you have an item that they're going to like? Shopify is like having a store way across town, 30 minutes away. nobody rarely ever drives on that road. probably one person drives by that road once a month, or probably nobody at all. so the thing is you have to drive your own traffic there. you got to put up ads on Facebook. you gotta call your friends- hey, I open up shop. you gotta get on social media. hey, you come to my website, check out my products. you got to have a reason for people to come to you. so that's the difference between the two. one is a platform that has traffic, I don't one. you have to drive traffic to it. so that's why there's a difference in cost, right? so I don't have the exact metrics up, but I'll probably pull it up here or here or put it over here. so Etsy is 8%. mind you, I'm not being exact, but I'll put it up. you have the Etsy Lessing fees, like 27 per item, and then, as he takes a five percent, and then I think, like a two point something in transaction fee for people who use their cards and whatnot, right, and then you can also use ads, their platform. so that's like, say, you're at a physical marketplace event and you have to pay for certain spots, right, the entrance, right, when people walk into the marketplace. it's like you paying for a two hundred dollar spot to be seen first instead of paying for a fifty dollar fee or $0 fee to be in the back of the event, or say, like a downtown location, right, it's like say you pay two thousand dollars for the corner spot because there's more people there. or you pay five hundred dollars a month to be in the back store but there's still people coming in and out. and for Shopify it's just a three percent transaction fee or whatever plan you decide to pay per month. there's different plans and you have to pay per month. for Shopify for se. you do not have to pay per month, unless you want those plus and something else package. I don't know the specifics, but I promise you I'll put it up. so those are the main differences between the two. so which one is for you if you already know for a fact, you have a product that's hot, you know how to manage your traffic, you know how to run ads or your social media expert, and Shopify is for you. but if you haven't been able to succeed on Etsy and trying to give Shopify a chance, then it's not gonna happen. you're not going to be able to succeed on Shopify if you're not able to succeed on Etsy. some people might say otherwise, but letting you know that's what's gonna happen because, as he already has traffic. Shopify does not have traffic. so the end goal, what you really want to do, is learn as you build a great brand on Etsy, drive all kinds of traffic to Etsy, right, they have that larger fee, around eight percent each right. meanwhile, three percent on Shopify- that looks intriguing. even after the month it's a payment, so that's like a whole five percent you could take back. so if you're able to dominate on Etsy, build a great-looking brand and what you want to do is make it look cohesive, right, you still have to follow as these rules in terms, but what you want to do, the end goal, what you want to do, is drive your Etsy traffic to your Shopify store. that way, you can save that five percent back, but you have to do it while still following its these rules. how can do that is by building a brand that is cohesive. so whenever somebody sees your brand on Etsy, if they type it on, the first thing comes up is your Shopify store, or if you put it in a thank-you card in your packages, or if your Instagram and whatnot. and when people come to your Instagram, the link on your Instagram is your Shopify site. so there's multiple ways to do this. you got to get creative. make sure you read the rules, make sure you don't violate anything. that's one great way you can convert your Etsy customers to be your Shopify customers. so that's basically the difference between the two ones: a marketplace, one's a standalone store, so one has traffic. I don't when you get a drive traffic to it. so now that you know the difference, it's time to give the hustling once again. my name is rich. appreciate ya'll watching. please hit subscribe and I'll see you on [Music]. [Music].