Is This The DEATH Of Google Ads? (Dropshipping Secrets Revealed)

Published on: December 6 2022 by Shri Kanase

Is This The DEATH Of Google Ads? (Dropshipping Secrets Revealed)

Is This The DEATH Of Google Ads? (Dropshipping Secrets Revealed)

Is This The DEATH Of Google Ads? (Dropshipping Secrets Revealed)

startTime	durationTime	text
00:00:00	00:00:04	yo what is going on everybody shri
00:00:02	00:00:06	kanasa here so is google ads dying
00:00:04	00:00:07	this is one important question a lot of
00:00:06	00:00:09	people
00:00:07	00:00:11	nowadays seem to have regarding google
00:00:09	00:00:13	ever since those google merchant center
00:00:11	00:00:15	account banks really started
00:00:13	00:00:16	and that was basically the only thing
00:00:15	00:00:18	that started people thinking
00:00:16	00:00:21	if google was even worth it and if you
00:00:18	00:00:23	could even dropship anymore with google
00:00:21	00:00:25	ads i've made a lot of videos showcasing
00:00:23	00:00:27	exactly why it still is completely fine
00:00:25	00:00:29	to dropship via google as and how to
00:00:27	00:00:31	keep your merchant center account
00:00:29	00:00:32	alive and thriving during these
00:00:31	00:00:34	difficult times however
00:00:32	00:00:36	recently there have been some new issues
00:00:34	00:00:38	a lot of dropshippers
00:00:36	00:00:40	have been facing with google ads and
00:00:38	00:00:41	these issues have directly to do with
00:00:40	00:00:43	lower amount of sales
00:00:41	00:00:45	lower return on ad spend which leads a
00:00:43	00:00:47	lot of people to think again
00:00:45	00:00:49	if google ads is actually dying and
00:00:47	00:00:51	personally i've also notiked this
00:00:49	00:00:52	and that's why i'm making a video to go
00:00:51	00:00:55	over kind of my thoughts and what
00:00:52	00:00:56	is going on basically and why if you're
00:00:55	00:00:58	already using google
00:00:56	00:01:00	you may be facing some lower amounts of
00:00:58	00:01:01	conversions return on aspen you might
00:01:00	00:01:02	even be barely profitable and just
00:01:01	00:01:04	getting by
00:01:02	00:01:06	compared to how you were doing before so
00:01:04	00:01:07	let's just get right into it
00:01:06	00:01:09	the first thing you'll have to do in
00:01:07	00:01:10	order to find any type of success with
00:01:09	00:01:12	this video however
00:01:10	00:01:13	is to destroy that like button until it
00:01:12	00:01:15	turns blue i promise
00:01:13	00:01:16	not going to take more than two quick
00:01:15	00:01:18	seconds okay hopefully you have
00:01:16	00:01:20	destroyed the like button down below but
00:01:18	00:01:21	in order to kind of discuss this let's
00:01:20	00:01:24	start looking at my
00:01:21	00:01:25	own google ads account for my main
00:01:24	00:01:27	general drop shipping store to see
00:01:25	00:01:28	exactly what is going on with the data
00:01:27	00:01:29	so right here
00:01:28	00:01:32	i'm looking at the chart for the last 30
00:01:29	00:01:32	days and we're looking at the daily time
00:01:32	00:01:34	period
00:01:32	00:01:36	for the last 30 days let's go ahead and
00:01:34	00:01:37	take a look at all of the overall
00:01:36	00:01:39	conversion value over cost meaning
00:01:37	00:01:40	return on ad spend so
00:01:39	00:01:42	as you guys can see it has been
00:01:40	00:01:44	fluctuating up and down tremendously
00:01:42	00:01:46	but if we now start looking a little bit
00:01:44	00:01:47	back maybe let's look at the last 90
00:01:46	00:01:49	days up to today
00:01:47	00:01:51	we can see exactly why people may be
00:01:49	00:01:52	thinking that google ads is starting to
00:01:51	00:01:54	die out and again
00:01:52	00:01:55	as i said i've also faced some issues
00:01:54	00:01:57	similar to this
00:01:55	00:01:58	with my own ads account starting around
00:01:57	00:02:00	late april
00:01:58	00:02:02	early may is when things kind of started
00:02:00	00:02:04	to become shaky as you guys see
00:02:02	00:02:05	my robust was still absolutely amazing i
00:02:04	00:02:07	was getting 7.21
00:02:05	00:02:09	return on ad spend and if we change this
00:02:07	00:02:10	to weekly we can see that overall within
00:02:09	00:02:12	those
00:02:10	00:02:14	few weeks it was still above a 4.0 which
00:02:12	00:02:16	is again absolutely amazing and i
00:02:14	00:02:19	couldn't ask for better results however
00:02:16	00:02:20	if we look at the entire chart starting
00:02:19	00:02:22	from the last 90 days
00:02:20	00:02:24	up until today weekly we can also see
00:02:22	00:02:27	the overall trend and exactly
00:02:24	00:02:28	what is going on with the roes for me
00:02:27	00:02:30	personally in this ad account as the
00:02:28	00:02:32	cost started to increase
00:02:30	00:02:33	the conversion value over cost actually
00:02:32	00:02:36	started to decrease so it was
00:02:33	00:02:37	in the peak time around 6.09 within that
00:02:36	00:02:40	week so i made about 24
00:02:37	00:02:42	000 in the week of may 3rd and onwards
00:02:40	00:02:43	and it slowly started to go down as you
00:02:42	00:02:44	guys can see it was still
00:02:43	00:02:47	a little bit stagnant during this time
00:02:44	00:02:48	period but since about end of may early
00:02:47	00:02:50	june basically
00:02:48	00:02:51	is when it really started to go down and
00:02:50	00:02:53	right now when i'm recording this video
00:02:51	00:02:54	it's beginning of july july
00:02:53	00:02:56	7th and things are still starting to go
00:02:54	00:02:58	down and this is just not me
00:02:56	00:03:00	a lot of other individuals have been
00:02:58	00:03:02	starting to face similar issues
00:03:00	00:03:04	when it comes to google ads and as you
00:03:02	00:03:07	guys can see i'm still doing pretty well
00:03:04	00:03:08	lowest row as was about 3.27 which is
00:03:07	00:03:10	considered high for a lot of people
00:03:08	00:03:13	using facebook ads so
00:03:10	00:03:14	overall it was not bad but from the
00:03:13	00:03:16	beginning if you look at early may we
00:03:14	00:03:18	can see that there has been
00:03:16	00:03:19	about half of a decrease in the return
00:03:18	00:03:20	on ad spend which is absolutely
00:03:19	00:03:22	concerning
00:03:20	00:03:23	for a lot of individuals now because
00:03:22	00:03:24	i've been doing drop shipping and i've
00:03:23	00:03:26	been using google ads for
00:03:24	00:03:28	quite some time now i know how the
00:03:26	00:03:30	overall chart works i know which months
00:03:28	00:03:32	are good which ones are bad and so forth
00:03:30	00:03:32	this is not too big of a deal for me
00:03:32	00:03:34	however
00:03:32	00:03:36	for the rest of you guys who may just be
00:03:34	00:03:37	starting out with google ads or you
00:03:36	00:03:38	may have been using google ads for a
00:03:37	00:03:39	while but just don't know how to deal
00:03:38	00:03:40	with this
00:03:39	00:03:42	here is exactly what is going on right
00:03:40	00:03:43	now we all know that last year was a
00:03:42	00:03:44	very
00:03:43	00:03:46	interesting year with so many different
00:03:44	00:03:48	changes a lot of the things that were
00:03:46	00:03:49	working in the previous years basically
00:03:48	00:03:51	stopped working overnight
00:03:49	00:03:53	within the last year and these things
00:03:51	00:03:54	started to work within the last year so
00:03:53	00:03:55	because of that last year was
00:03:54	00:03:57	interesting we can't really take that
00:03:55	00:03:59	into account however
00:03:57	00:04:01	during the middle portion of this year
00:03:59	00:04:03	so basically starting june is when
00:04:01	00:04:05	things started to get back to normal
00:04:03	00:04:07	as they usually were this means that
00:04:05	00:04:08	more and more people especially here in
00:04:07	00:04:10	the united states
00:04:08	00:04:11	if you are targeting your shopping camps
00:04:10	00:04:13	to the u.s only
00:04:11	00:04:15	started to go out more the restrictions
00:04:13	00:04:16	were loosened up so more people started
00:04:15	00:04:18	shopping outside instead of just sitting
00:04:16	00:04:20	on their computers at home
00:04:18	00:04:21	shopping this is one of the main reasons
00:04:20	00:04:23	why you can see
00:04:21	00:04:24	a little bit of a dip starting beginning
00:04:23	00:04:26	of june and especially
00:04:24	00:04:28	after the middle of june is when things
00:04:26	00:04:30	start to go down once again so
00:04:28	00:04:31	this is what i like to call the normalcy
00:04:30	00:04:34	curve this means
00:04:31	00:04:34	things are now going back to normal but
00:04:34	00:04:35	before
00:04:34	00:04:37	it really starts to settle down and go
00:04:35	00:04:38	back to normal there is going to be a
00:04:37	00:04:41	huge dip
00:04:38	00:04:42	upwards or a huge dip downwards because
00:04:41	00:04:43	people were not used to the normal
00:04:42	00:04:45	within the past year
00:04:43	00:04:48	everything was crazy everybody was going
00:04:45	00:04:48	crazy so with this new freedom you could
00:04:48	00:04:50	say
00:04:48	00:04:51	people are starting to get a little bit
00:04:50	00:04:53	overly excited they're starting to spend
00:04:51	00:04:54	more time than usual outdoors
00:04:53	00:04:57	they're trying to stay away from the
00:04:54	00:04:58	computers laptops and prevent basically
00:04:57	00:04:59	shopping online because that's all they
00:04:58	00:05:01	did last year so
00:04:59	00:05:02	because they want to kind of get back to
00:05:01	00:05:04	normal now they're just enjoying their
00:05:02	00:05:05	new days of freedom
00:05:04	00:05:07	until they get bored of it and that is
00:05:05	00:05:09	exactly what is happening here and that
00:05:07	00:05:11	is exactly why
00:05:09	00:05:13	so many people are seeing a big dip
00:05:11	00:05:14	downwards in the overall ad spend for
00:05:13	00:05:16	their ads and the overall
00:05:14	00:05:18	broads for their campaigns so that is
00:05:16	00:05:19	one of the main reasons however now
00:05:18	00:05:20	let's take a little bit of a bigger look
00:05:19	00:05:23	and look at all time
00:05:20	00:05:24	and we're gonna adjust this chart to now
00:05:23	00:05:26	look at monthly
00:05:24	00:05:27	so as you guys can see within the past
00:05:26	00:05:28	year as i already mentioned
00:05:27	00:05:30	it was a very interesting year we can't
00:05:28	00:05:33	really take that too much into account
00:05:30	00:05:33	however looking at last year it did
00:05:33	00:05:35	follow
00:05:33	00:05:37	somewhat of a similar curve to what was
00:05:35	00:05:38	going on during this time period as well
00:05:37	00:05:39	and by the way in case you're wondering
00:05:38	00:05:41	how much
00:05:39	00:05:43	in total this ad account did and this
00:05:41	00:05:45	specific general store did we spent
00:05:43	00:05:47	about 265 thousand dollars since
00:05:45	00:05:49	beginning of 2020 to generate over 1.3
00:05:47	00:05:51	million dollars so that's a
00:05:49	00:05:53	amazing return on aspen and if you want
00:05:51	00:05:54	to watch a case study on this i already
00:05:53	00:05:55	made a video on that i'll leave the link
00:05:54	00:05:57	in the description below
00:05:55	00:05:59	but we're again looking at why this is
00:05:57	00:06:02	happening and why this happens
00:05:59	00:06:04	over a period of time so a lot of people
00:06:02	00:06:04	get overly excited when things start to
00:06:04	00:06:06	go up like this
00:06:04	00:06:07	they think google ads is working and it
00:06:06	00:06:08	doesn't really matter what advertising
00:06:07	00:06:10	platform you use
00:06:08	00:06:12	they think that that is the best
00:06:10	00:06:13	advertising platform in the world and
00:06:12	00:06:15	nothing can bring them down
00:06:13	00:06:16	that is exactly what happens during this
00:06:15	00:06:18	curve upwards however
00:06:16	00:06:20	you reach a peak at some point because
00:06:18	00:06:22	nothing can keep on going
00:06:20	00:06:23	up nothing can keep on going down and
00:06:22	00:06:24	after that peak
00:06:23	00:06:26	is when things start to turn around for
00:06:24	00:06:28	me it was in march of 2020
00:06:26	00:06:30	i had one main winning product related
00:06:28	00:06:31	to the events going on in the world
00:06:30	00:06:33	during that time period which is why i
00:06:31	00:06:35	had such crazy results but once more
00:06:33	00:06:36	competitors started to get in the market
00:06:35	00:06:37	once more people started to copy my
00:06:36	00:06:38	product
00:06:37	00:06:40	that's when things started to go down
00:06:38	00:06:41	and as you guys can see every single
00:06:40	00:06:44	month after that time period
00:06:41	00:06:44	it did start to go down however these
00:06:44	00:06:47	specific
00:06:44	00:06:49	periods right here of time of months are
00:06:47	00:06:51	usually the slowest months in my own
00:06:49	00:06:53	experience not with just this store
00:06:51	00:06:54	but other stores as well so usually june
00:06:53	00:06:57	july and august
00:06:54	00:06:58	is the time period when more people are
00:06:57	00:07:00	outdoors they're traveling
00:06:58	00:07:02	they don't really have time to spend on
00:07:00	00:07:03	their computers laptop shopping
00:07:02	00:07:05	and this often leads to a lot of people
00:07:03	00:07:06	just not buying
00:07:05	00:07:08	things online this does not mean that
00:07:06	00:07:10	online buying is dead historically
00:07:08	00:07:11	however with my own general store and
00:07:10	00:07:13	even my niche store
00:07:11	00:07:14	i've notiked that these time periods are
00:07:13	00:07:16	often the slowest and we can see
00:07:14	00:07:18	the same thing happening in june july
00:07:16	00:07:21	and august of 2020.
00:07:18	00:07:22	in july the robust was about 3.63 so not
00:07:21	00:07:24	the best compared to where i was
00:07:22	00:07:25	previously at 13. so that was a really
00:07:24	00:07:27	big drop
00:07:25	00:07:30	in august it was even lower than july so
00:07:27	00:07:31	3.30 so that doesn't mean that i did
00:07:30	00:07:33	anything different that doesn't mean i
00:07:31	00:07:35	started adding less products i was still
00:07:33	00:07:35	doing the same strategies i always teach
00:07:35	00:07:38	you guys
00:07:35	00:07:40	however just because of the seasonality
00:07:38	00:07:41	of the time period of the year
00:07:40	00:07:44	this is what was going on during that
00:07:41	00:07:46	time period but once august started
00:07:44	00:07:47	to come to an end that is when things
00:07:46	00:07:50	really picked up and in september we saw
00:07:47	00:07:51	a 4.97 roast and in october we saw a
00:07:50	00:07:53	6.21
00:07:51	00:07:55	and november it was around 4.36 because
00:07:53	00:07:56	it was during the time period i was
00:07:55	00:07:57	really scaling this campaign
00:07:56	00:07:59	as you guys can see it did kind of
00:07:57	00:08:00	return back to normal during these time
00:07:59	00:08:01	periods and then
00:08:00	00:08:04	it went back down in january until going
00:08:01	00:08:05	back up in february march and april
00:08:04	00:08:07	of this eve so what i wanted to tell you
00:08:05	00:08:09	guys from these statistiks and overall
00:08:07	00:08:11	what people are facing is
00:08:09	00:08:13	it is absolutely normal to have really a
00:08:11	00:08:14	lot of ups and downs in e-commerce and
00:08:13	00:08:15	in drop shipping
00:08:14	00:08:17	as you guys can see the ups can be
00:08:15	00:08:18	really tremendous ups the downs can be
00:08:17	00:08:19	really low
00:08:18	00:08:21	downs and especially right now with
00:08:19	00:08:23	what's going on and more people starting
00:08:21	00:08:25	to go outside there are just some things
00:08:23	00:08:27	which are out of your hand so if you are
00:08:25	00:08:28	doing all of the right things if you're
00:08:27	00:08:29	consistently adding new products every
00:08:28	00:08:31	single day
00:08:29	00:08:33	if you're optimizing your campaigns
00:08:31	00:08:33	every 7 to 14 days like i tell you guys
00:08:33	00:08:34	too
00:08:33	00:08:36	and you're still seeing that your sales
00:08:34	00:08:37	are not where you want them to be you're
00:08:36	00:08:39	not really profitable
00:08:37	00:08:40	all you have to do is give it time to
00:08:39	00:08:42	get back to normal that is
00:08:40	00:08:44	one of the main solutions i've found
00:08:42	00:08:46	time and time again
00:08:44	00:08:48	after running shopify stores for such a
00:08:46	00:08:50	long time you can do a lot of things
00:08:48	00:08:52	such as stop the campaigns restart them
00:08:50	00:08:54	at smart shopping
00:08:52	00:08:55	optimize them even more but all that is
00:08:54	00:08:57	going to do is
00:08:55	00:08:58	even increase the acceleration of this
00:08:57	00:08:59	decrease
00:08:58	00:09:01	in the curve and with google ads that
00:08:59	00:09:03	can actually be the reason for your dawn
00:09:01	00:09:05	fault simply because with google
00:09:03	00:09:07	it is a patient-based platform it is a
00:09:05	00:09:08	time-based platform
00:09:07	00:09:10	you cannot be making decisions too
00:09:08	00:09:10	quickly because all that's going to
00:09:10	00:09:13	happen is
00:09:10	00:09:14	your ros is going to start tanking very
00:09:13	00:09:16	very quickly so instead
00:09:14	00:09:18	what you want to do is just give it time
00:09:16	00:09:19	that is exactly what i did during the
00:09:18	00:09:21	months of june july and august it was
00:09:19	00:09:23	not a pleasant feeling
00:09:21	00:09:24	seeing the robots dip over time however
00:09:23	00:09:26	there was nothing else that i could
00:09:24	00:09:27	personally do and because i already knew
00:09:26	00:09:29	that if i tried to
00:09:27	00:09:30	do a little bit too much that could end
00:09:29	00:09:32	up ruining the campaign
00:09:30	00:09:34	overall i just decided to stay back and
00:09:32	00:09:36	just let the campaign perform
00:09:34	00:09:38	i changed my optimization time frame
00:09:36	00:09:39	from seven days to 14 and i just let
00:09:38	00:09:40	things run in the background because a
00:09:39	00:09:41	lot of the times
00:09:40	00:09:43	what you will see is that just letting
00:09:41	00:09:44	things run not really playing around too
00:09:43	00:09:45	much with them
00:09:44	00:09:47	and just letting them do its thing can
00:09:45	00:09:49	work to your advantage when it comes to
00:09:47	00:09:51	google and that is exactly
00:09:49	00:09:53	what happened after june july and august
00:09:51	00:09:54	because august again was the lowest
00:09:53	00:09:56	time period for me with the lowest
00:09:54	00:09:58	amount of profits but after that without
00:09:56	00:10:00	even changing anything by just
00:09:58	00:10:02	consistently adding new products every
00:10:00	00:10:04	single day it changed literally
00:10:02	00:10:06	within a matter of a few days so this
00:10:04	00:10:08	just lets you know that seasonality with
00:10:06	00:10:10	google ads specifically
00:10:08	00:10:12	has a very big role of course even with
00:10:10	00:10:13	any other advertising platforms
00:10:12	00:10:14	you cannot expect to sell a portable air
00:10:13	00:10:16	conditioner during the months of
00:10:14	00:10:17	december and january
00:10:16	00:10:19	because those are the coldest months so
00:10:17	00:10:21	seasonality is going to be an important
00:10:19	00:10:23	factor regardless of what
00:10:21	00:10:24	advertising platform you use but with
00:10:23	00:10:26	google it is just a little bit extra
00:10:24	00:10:27	simply because if you're running a
00:10:26	00:10:29	general store you're going to have a lot
00:10:27	00:10:30	of products within different collections
00:10:29	00:10:32	categories
00:10:30	00:10:34	some may be seasonal some may be
00:10:32	00:10:35	consistent because of that is just going
00:10:34	00:10:37	to fluctuate tremendously
00:10:35	00:10:39	however if you continue following all of
00:10:37	00:10:40	the tutorials that i have on youtube
00:10:39	00:10:42	regarding google
00:10:40	00:10:43	if you consistently add new products
00:10:42	00:10:44	within a wide variety of different
00:10:43	00:10:46	collections
00:10:44	00:10:47	then you will see that overall it does
00:10:46	00:10:49	still stay consistent
00:10:47	00:10:51	instead of just going up really quickly
00:10:49	00:10:52	and then down all the way to zero
00:10:51	00:10:53	because that is what a lot of facebook
00:10:52	00:10:55	advertisers face
00:10:53	00:10:56	where they have an amazing month where
00:10:55	00:10:58	they do five hundred thousand dollars in
00:10:56	00:10:59	sales in a single month
00:10:58	00:11:01	but in the next month it is 5 000 and
00:10:59	00:11:02	the next one is zero dollars in sales
00:11:01	00:11:04	and
00:11:02	00:11:06	that is simply because they rely on one
00:11:04	00:11:07	product too much so with google
00:11:06	00:11:09	you have the ability to advertise
00:11:07	00:11:10	multiple different products inside of
00:11:09	00:11:13	one general testing campaign
00:11:10	00:11:14	without going crazy handling all of the
00:11:13	00:11:16	different campaigns so
00:11:14	00:11:17	that is exactly what you should be doing
00:11:16	00:11:19	don't worry too much
00:11:17	00:11:21	about the downs because over time if you
00:11:19	00:11:23	just let it run let it optimize
00:11:21	00:11:24	it is going to go up over time and as
00:11:23	00:11:26	you guys can see over time the campaign
00:11:24	00:11:28	spend did start to increase
00:11:26	00:11:29	and with the increase the rows did
00:11:28	00:11:31	slightly dip but overall
00:11:29	00:11:32	in a lot of the months it was very
00:11:31	00:11:33	consistent like for example in the
00:11:32	00:11:35	months of may
00:11:33	00:11:36	and april and may i was able to achieve
00:11:35	00:11:38	a 5.0
00:11:36	00:11:40	and above roast so that is absolutely
00:11:38	00:11:42	amazing that is only with google ad so
00:11:40	00:11:43	this is a platform which requires time
00:11:42	00:11:44	and patience
00:11:43	00:11:46	so just keep at it and let it run in the
00:11:44	00:11:47	background without making too many
00:11:46	00:11:48	optimizations
00:11:47	00:11:50	but if you're wanting some more help
00:11:48	00:11:52	regarding google ads specifically
00:11:50	00:11:53	you're needing maybe one-on-one
00:11:52	00:11:55	mentoring i do currently take on
00:11:53	00:11:56	students every single month to do
00:11:55	00:11:57	one-on-one google
00:11:56	00:11:58	ads mentoring let me know down in the
00:11:57	00:11:59	comment section if that is something
00:11:58	00:12:01	that interests you
00:11:59	00:12:03	or you can send me a message on
00:12:01	00:12:04	instagram dedicated young but
00:12:03	00:12:06	if you find any type of value in this
00:12:04	00:12:07	video destroy that like button and
00:12:06	00:12:10	destroy that subscribe button
00:12:07	00:12:10	and i'll see you guys next time