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Keep Your Facebook Ad Account Safe in 2022

Published on: November 17 2023 by Courage Ngele

Keep Your Facebook Ad Account Safe in 2022

Table of Contents

  1. Introduction
  2. Recent Facebook Ad Account Bans and Restrictions
  3. Ways to Keep Your Facebook Account Safe
    1. Avoid Using Before and After Pictures
    2. Don't Delete Comments on Your Ads
    3. Advertise with Single Website Domain
    4. Avoid Using Copyrighted Materials
    5. Don't Make Bogus Claims in Your Ads
    6. Limit the Use of Trigger Words
    7. Never Allow Your Ad Account to Reach Zero Balance
    8. Avoid Masking Your URL
    9. Limit the Use of "You" and "Your" in Ad Copy
    10. How to Appeal if Your Account Gets Restricted or Banned
  4. Conclusion

10 Strategies to Keep Your Facebook Ad Account Safe

If you have been using Facebook for advertising, you may have noticed an increasing number of ad account bans and restrictions. This can be frustrating, especially for business owners, e-commerce professionals, and marketers who heavily rely on Facebook to reach their target audience. In this article, we will discuss 10 strategies that can help you keep your Facebook ad account safe and avoid restrictions or bans.

1. Avoid Using Before and After Pictures

One common mistake that can lead to ad account restrictions or bans is the use of before and after pictures in your ad images or on your sales page. Facebook closely scrutinizes the content of your ads and sales pages before approving them. If they find before and after pictures that go against their advertising policies, they may not approve your ads. Instead, get creative and use before and after pictures within a video, making sure to present them in a compelling and explanatory way.

2. Don't Delete Comments on Your Ads

When running ads on Facebook, it's not uncommon to receive nasty or negative comments from users. Deleting these comments may seem tempting, but it can actually have a negative impact on your ad account. Facebook considers deleting comments as a form of negative feedback, which can trigger restrictions on your account. Rather than deleting, consider hiding or reporting inappropriate comments. Respond politely to negative comments, showing other users that you are addressing the issue professionally.

3. Advertise with Single Website Domain

To keep your ad account safe, it is crucial to avoid advertising multiple website domains on the same account. Each ad account should be dedicated to promoting a specific domain or business. Register different domains for different accounts to maintain clarity and consistency. Advertising multiple domains on one account can confuse Facebook's algorithms and potentially lead to restrictions.

4. Avoid Using Copyrighted Materials

Using copyrighted materials such as music, celebrity pictures, or videos without permission can quickly get your ad account restricted or banned. Facebook has mechanisms in place to identify copyrighted content, and using such content without legal rights is a violation of their policies. Always create your own content or use royalty-free materials to ensure you stay compliant.

5. Don't Make Bogus Claims in Your Ads

Making bogus claims, especially in sensitive areas like finances or health, is a surefire way to attract attention from Facebook's ad reviewers. Claims that cannot be verified or seem too good to be true will raise red flags and potentially lead to account restrictions. Instead, focus on providing accurate and verifiable information in your ad copy, avoiding any claims that may violate Facebook's guidelines.

6. Limit the Use of Trigger Words

Using trigger words in your ads, such as weight-related or personal attribute-related terms, can also land you in trouble. Facebook wants to ensure a safe and inclusive environment for its users, so it's best to avoid personal attributes and trigger words. This includes words related to body image, religion, sexuality, or mental health. Focus on delivering your message in a way that is respectful and sensitive to the diverse Facebook community.

7. Never Allow Your Ad Account to Reach Zero Balance

Always ensure that your ad account has a sufficient balance to cover your ad costs. If your account balance runs out while your ads are still active, it can lead to limited reach or even account restrictions. Facebook tries to charge your account when it reaches a certain threshold or after a specific period. Letting your account balance hit zero may cause issues with billing and affect the performance of your ads.

8. Avoid Masking Your URL

Facebook does not tolerate URL masking, where a website's URL is hidden or redirected. Masking URLs is against their policies, as they prefer transparency and authentic website representation. Avoid using URL masking techniques to maintain a healthy ad account and prevent potential restrictions or bans. Be upfront and honest with your audience about the destination they will be directed to.

9. Limit the Use of "You" and "Your" in Ad Copy

Using too many instances of "you" or "your" in your ad copy can make it sound like you're personally targeting or singling out individuals. Facebook discourages this style of advertising and considers it a violation of their policies. Instead, focus on using more inclusive language, such as "we," "our," or "my students." This helps create a sense of community and avoids potential issues with targeting specific individuals.

10. How to Appeal if Your Account Gets Restricted or Banned

In the unfortunate event that your ad account gets restricted or banned, don't panic. There is still a chance to appeal and reinstate your account. When appealing, be polite, calm, and professional in your message. Clearly state that you believe your account was restricted or banned in error and provide details about your business, target audience, and adherence to Facebook's policies. Request a review of your account and express your commitment to following their guidelines. Be patient and wait for their response before taking any further steps.

Conclusion

Keeping your Facebook ad account safe from restrictions and bans requires adherence to their policies and best practices. By avoiding common mistakes like using before and after pictures, deleting comments, advertising multiple domains, using copyrighted materials, making bogus claims, using trigger words, letting your account balance hit zero, masking URLs, using excessive "you" language, and following the proper appeal process, you can significantly reduce the risk of account restrictions. Stay informed, be proactive, and continually update your knowledge of Facebook's advertising policies to ensure long-term success and a healthy ad account.

Highlights

  • Avoid using before and after pictures in your ads and sales pages.
  • Don't delete comments on your ads; hide or report inappropriate comments instead.
  • Advertise with a single website domain per account.
  • Avoid using copyrighted materials.
  • Don't make bogus claims or use trigger words in your ads.
  • Keep a sufficient balance in your ad account to avoid restrictions.
  • Don't mask your URL; be transparent with your audience.
  • Limit the use of "you" language in your ad copy.
  • Appeal politely if your account gets restricted or banned.

FAQ

Q: Can I use before and after pictures in my ads?

A: It's best to avoid using before and after pictures in your ad images or sales pages, as they can lead to restrictions or bans on your Facebook ad account. If necessary, use them creatively within a video.

Q: Should I delete negative comments on my ads?

A: It's advisable not to delete negative comments on your ads. Instead, hide or report inappropriate comments and respond politely to negative feedback to maintain a professional image.

Q: Can I advertise multiple website domains on the same ad account?

A: It's recommended to dedicate each ad account to a specific website domain. Advertising multiple domains on one ad account can confuse Facebook's algorithms and potentially lead to restrictions.

Q: Can I use copyrighted materials in my ads?

A: No, using copyrighted materials without permission is a violation of Facebook's policies and can result in account restrictions or bans. Create your own content or use royalty-free materials to avoid any issues.

Q: Can I make claims in my ads?

A: While claims are allowed, it's important to ensure they are accurate, verifiable, and not misleading. Avoid making bogus claims, especially in sensitive areas like finances or health.

Q: Should I use trigger words in my ad copy?

A: It's best to avoid using trigger words related to personal attributes like weight, religion, or mental health in your ad copy. Facebook aims to create a safe and inclusive environment and discourages the use of such language.

Q: Is it necessary to maintain a balance in my ad account?

A: Yes, keeping a sufficient balance in your ad account is crucial. Allowing your account to reach zero balance while ads are still active can lead to restrictions. Facebook tries to charge your account before it reaches zero.

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