Keyword Research Tools and Ideas
Published on: December 7 2022 by Paid Media Pros
Keyword Research Tools and Ideas
Table of Contents
Keyword Research Tools and Ideas
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | with keyword match types changing or |
| 00:00:02 | 00:00:05 | going away |
| 00:00:03 | 00:00:07 | and the lean towards automation it could |
| 00:00:05 | 00:00:08 | be easy to feel like keywords |
| 00:00:07 | 00:00:10 | aren't important anymore but that's |
| 00:00:08 | 00:00:12 | totally not true keywords are still |
| 00:00:10 | 00:00:14 | very relevant and important to building |
| 00:00:12 | 00:00:15 | a good search campaign |
| 00:00:14 | 00:00:17 | so in this video we want to show you our |
| 00:00:15 | 00:00:19 | favorite ways we conduct keyword |
| 00:00:17 | 00:00:20 | research before launching anything new |
| 00:00:19 | 00:00:22 | we're going to go over what you can do |
| 00:00:20 | 00:00:23 | by looking at your own campaigns |
| 00:00:22 | 00:00:25 | looking within the search channels |
| 00:00:23 | 00:00:26 | themselves as well as some of our |
| 00:00:25 | 00:00:28 | favorite third-party options |
| 00:00:26 | 00:00:29 | to make sure that before you launch a |
| 00:00:28 | 00:00:30 | search campaign that you have a proper |
| 00:00:29 | 00:00:32 | foundation |
| 00:00:30 | 00:00:33 | i'm not going to spend a ton of time on |
| 00:00:32 | 00:00:34 | the first two tools i'm going to tok |
| 00:00:33 | 00:00:35 | about |
| 00:00:34 | 00:00:37 | that is because we already have other |
| 00:00:35 | 00:00:39 | videos going deeper into these but |
| 00:00:37 | 00:00:40 | they're still very important to help you |
| 00:00:39 | 00:00:42 | with your keyword research |
| 00:00:40 | 00:00:44 | as you can see we're in google ads so |
| 00:00:42 | 00:00:46 | the first one is going to be the google |
| 00:00:44 | 00:00:48 | ads keyword planner no matter where you |
| 00:00:46 | 00:00:49 | are in google ads you can find this tool |
| 00:00:48 | 00:00:51 | by going up to your tools and settings |
| 00:00:49 | 00:00:52 | and all the way to the left we see |
| 00:00:51 | 00:00:54 | keyword planner you can then choose |
| 00:00:52 | 00:00:55 | discover new keywords |
| 00:00:54 | 00:00:57 | and then we have a few different options |
| 00:00:55 | 00:00:59 | on where we can begin the first option |
| 00:00:57 | 00:01:01 | you have is to just start typing in |
| 00:00:59 | 00:01:02 | a few different keywords phrases search |
| 00:01:01 | 00:01:04 | terms whatever |
| 00:01:02 | 00:01:05 | that are going to fit with the main |
| 00:01:04 | 00:01:07 | topic or subject that you want to |
| 00:01:05 | 00:01:07 | research for more additional keyword |
| 00:01:07 | 00:01:09 | ideas |
| 00:01:07 | 00:01:11 | i just typed in three options really |
| 00:01:09 | 00:01:13 | quick and then we can choose get results |
| 00:01:11 | 00:01:15 | if we look up above i'm researching the |
| 00:01:13 | 00:01:18 | entire united states |
| 00:01:15 | 00:01:19 | in the english language on just google i |
| 00:01:18 | 00:01:21 | could switch and change this to be |
| 00:01:19 | 00:01:22 | google plus search partners |
| 00:01:21 | 00:01:24 | but it's going to default to just |
| 00:01:22 | 00:01:26 | google.com and you can adjust those to |
| 00:01:24 | 00:01:28 | be whatever you want so you can research |
| 00:01:26 | 00:01:30 | the appropriate volume |
| 00:01:28 | 00:01:31 | because you're going to see differences |
| 00:01:30 | 00:01:33 | in the amount of traffic each of the |
| 00:01:31 | 00:01:35 | relevant keywords get |
| 00:01:33 | 00:01:36 | depending on how you update any of these |
| 00:01:35 | 00:01:37 | filters but we see in the left hand |
| 00:01:36 | 00:01:39 | column |
| 00:01:37 | 00:01:40 | we get a list of keywords right now |
| 00:01:39 | 00:01:42 | sorted by relevance |
| 00:01:40 | 00:01:44 | the amount of monthly searches they get |
| 00:01:42 | 00:01:46 | and the low to high ranges |
| 00:01:44 | 00:01:48 | for top of page bid estimates if i move |
| 00:01:46 | 00:01:49 | my mouse out of the way and highlight |
| 00:01:48 | 00:01:51 | the section right here |
| 00:01:49 | 00:01:53 | google does offer some suggestions to |
| 00:01:51 | 00:01:54 | broaden your reach that's not really |
| 00:01:53 | 00:01:55 | applicable to this |
| 00:01:54 | 00:01:58 | one because one the suggestions they're |
| 00:01:55 | 00:02:00 | recommending don't fit at all and two |
| 00:01:58 | 00:02:02 | i have plenty of different options down |
| 00:02:00 | 00:02:03 | below i really only look at the broad in |
| 00:02:02 | 00:02:05 | your search part |
| 00:02:03 | 00:02:07 | if i'm running out of keyword ideas or |
| 00:02:05 | 00:02:09 | anything that i typed in originally |
| 00:02:07 | 00:02:10 | did not pull up any results i was being |
| 00:02:09 | 00:02:12 | too specific |
| 00:02:10 | 00:02:14 | but if i go and select a few of these |
| 00:02:12 | 00:02:15 | options you will see a blue bar will pop |
| 00:02:14 | 00:02:17 | up where you can start creating a plan |
| 00:02:15 | 00:02:18 | it's like pretty much you're starting to |
| 00:02:17 | 00:02:20 | create your own ad group where you can |
| 00:02:18 | 00:02:22 | export the plan later on |
| 00:02:20 | 00:02:24 | you can also go up top to the top right |
| 00:02:22 | 00:02:26 | corner and download those keyword ideas |
| 00:02:24 | 00:02:28 | if you have to share with a client |
| 00:02:26 | 00:02:29 | your boss whatever to have them review |
| 00:02:28 | 00:02:31 | the keywords first to get approval |
| 00:02:29 | 00:02:32 | before you can add them into the account |
| 00:02:31 | 00:02:35 | if you're typing in keywords you can |
| 00:02:32 | 00:02:37 | only add 10 at a time so it may take a |
| 00:02:35 | 00:02:39 | few rounds of trying different keywords |
| 00:02:37 | 00:02:40 | and seeing what pops up for now i'm |
| 00:02:39 | 00:02:42 | going to clear these three out and show |
| 00:02:40 | 00:02:44 | you the other way we can research |
| 00:02:42 | 00:02:45 | keywords with the google keyword planner |
| 00:02:44 | 00:02:48 | and that is to start with a website |
| 00:02:45 | 00:02:48 | now i can enter in a specific domain and |
| 00:02:48 | 00:02:51 | i can tell |
| 00:02:48 | 00:02:53 | google to either use the entire website |
| 00:02:51 | 00:02:54 | or just use this page that would be just |
| 00:02:53 | 00:02:56 | our home page |
| 00:02:54 | 00:02:57 | we have a super small site probably most |
| 00:02:56 | 00:02:59 | of the pages on our site that has |
| 00:02:57 | 00:03:00 | keyword related content would be our |
| 00:02:59 | 00:03:02 | blog page so i would want to use the |
| 00:03:00 | 00:03:04 | entire site in our case but depending on |
| 00:03:02 | 00:03:06 | the size of your website or the specific |
| 00:03:04 | 00:03:07 | goals of a campaign or ad group you're |
| 00:03:06 | 00:03:09 | trying to research for |
| 00:03:07 | 00:03:11 | you may want to choose a specific page |
| 00:03:09 | 00:03:12 | for now i'm just going to get results |
| 00:03:11 | 00:03:15 | and then based upon the content our |
| 00:03:12 | 00:03:15 | website has we get recommendations from |
| 00:03:15 | 00:03:18 | |
| 00:03:15 | 00:03:19 | based upon the content of our website |
| 00:03:18 | 00:03:20 | and since our website toks about our |
| 00:03:19 | 00:03:22 | latest videos |
| 00:03:20 | 00:03:24 | and we have a few blogs up there that |
| 00:03:22 | 00:03:26 | have transcripts for our videos |
| 00:03:24 | 00:03:27 | we see that the keyword suggestions are |
| 00:03:26 | 00:03:29 | very relevant so just like the other |
| 00:03:27 | 00:03:31 | option i could choose to select certain |
| 00:03:29 | 00:03:32 | keywords and add them to a plan how |
| 00:03:31 | 00:03:34 | about that one keyword |
| 00:03:32 | 00:03:36 | advertise youtube video on youtube has a |
| 00:03:34 | 00:03:37 | top of bid high range of a thousand |
| 00:03:36 | 00:03:38 | dollars in the us |
| 00:03:37 | 00:03:40 | not going to go after that one but |
| 00:03:38 | 00:03:41 | that's okay again this is one where we |
| 00:03:40 | 00:03:43 | already have a video |
| 00:03:41 | 00:03:45 | that goes much more in depth about the |
| 00:03:43 | 00:03:46 | keyword planner tool and you can watch |
| 00:03:45 | 00:03:48 | that one right here i didn't want to |
| 00:03:46 | 00:03:49 | spend too much time on it so let's hop |
| 00:03:48 | 00:03:51 | into our second tool |
| 00:03:49 | 00:03:53 | and that is going to be microsoft |
| 00:03:51 | 00:03:54 | advertising intelligence now you may |
| 00:03:53 | 00:03:56 | think we should hop right into microsoft |
| 00:03:54 | 00:03:57 | ads but that's not what i'm going to do |
| 00:03:56 | 00:03:59 | for this one i'm actually going to open |
| 00:03:57 | 00:04:01 | up microsoft excel |
| 00:03:59 | 00:04:03 | as i mentioned before we already have a |
| 00:04:01 | 00:04:03 | video covering microsoft advertising |
| 00:04:03 | 00:04:06 | intelligence |
| 00:04:03 | 00:04:08 | there is a lot to cover on how this |
| 00:04:06 | 00:04:09 | keyword research tool works so i really |
| 00:04:08 | 00:04:10 | suggest |
| 00:04:09 | 00:04:12 | checking that one out it's going to |
| 00:04:10 | 00:04:13 | cover way more than what i could do in |
| 00:04:12 | 00:04:15 | this compilation video |
| 00:04:13 | 00:04:16 | a big reason to check it out is how to |
| 00:04:15 | 00:04:18 | download |
| 00:04:16 | 00:04:20 | this feature into microsoft excel this |
| 00:04:18 | 00:04:21 | is a plugin you have to download |
| 00:04:20 | 00:04:23 | separately it does not come |
| 00:04:21 | 00:04:25 | automatikally with microsoft excel |
| 00:04:23 | 00:04:26 | but as you follow my mouse i'm hovering |
| 00:04:25 | 00:04:29 | over it right now |
| 00:04:26 | 00:04:31 | and if i click on it we can see we now |
| 00:04:29 | 00:04:34 | have a variety of keyword research tools |
| 00:04:31 | 00:04:35 | added into microsoft excel so let me go |
| 00:04:34 | 00:04:37 | over just a few of them |
| 00:04:35 | 00:04:38 | and i'm going to jump cut really quick |
| 00:04:37 | 00:04:40 | because you will have to sign into a |
| 00:04:38 | 00:04:41 | microsoft ads account |
| 00:04:40 | 00:04:43 | before you can start pulling some of |
| 00:04:41 | 00:04:44 | this data now that i'm signed in i can |
| 00:04:43 | 00:04:46 | show you just a few of these tools |
| 00:04:44 | 00:04:47 | and some of my favorite tools are |
| 00:04:46 | 00:04:49 | actually hidden under more research |
| 00:04:47 | 00:04:51 | so similar to google we see web page |
| 00:04:49 | 00:04:52 | keywords if i go and actually type in a |
| 00:04:51 | 00:04:55 | website url |
| 00:04:52 | 00:04:56 | and have a maximum of 100 keywords now |
| 00:04:55 | 00:04:58 | i'm going to hit submit |
| 00:04:56 | 00:05:01 | and here we get a list of keywords based |
| 00:04:58 | 00:05:02 | upon the url that we gave microsoft |
| 00:05:01 | 00:05:04 | very similar to what we just went over |
| 00:05:02 | 00:05:06 | with google now most likely |
| 00:05:04 | 00:05:08 | every keyword that they suggest is not |
| 00:05:06 | 00:05:09 | going to be relevant and i'm not saying |
| 00:05:08 | 00:05:10 | the ones i'm going to select are going |
| 00:05:09 | 00:05:11 | to be relevant |
| 00:05:10 | 00:05:13 | but i'm just going to choose a few |
| 00:05:11 | 00:05:14 | options let's pretend these highlighted |
| 00:05:13 | 00:05:16 | options |
| 00:05:14 | 00:05:17 | are the ones i would want to go after in |
| 00:05:16 | 00:05:20 | a paid search campaign |
| 00:05:17 | 00:05:21 | i can highlight those go up to keyword |
| 00:05:20 | 00:05:23 | suggestions |
| 00:05:21 | 00:05:25 | click selected items the ones i have |
| 00:05:23 | 00:05:26 | highlighted and then we see another tab |
| 00:05:25 | 00:05:28 | is going to be generated |
| 00:05:26 | 00:05:30 | with keyword suggestions based upon the |
| 00:05:28 | 00:05:31 | ones i have highlighted now i pulled |
| 00:05:30 | 00:05:33 | those from |
| 00:05:31 | 00:05:35 | another tool the web page tool those |
| 00:05:33 | 00:05:37 | were a separate list of results but you |
| 00:05:35 | 00:05:39 | can paste in a list of your own keywords |
| 00:05:37 | 00:05:41 | just like you're typing them in |
| 00:05:39 | 00:05:43 | highlight that entire list and find |
| 00:05:41 | 00:05:43 | keyword suggestions based upon microsoft |
| 00:05:43 | 00:05:46 | data |
| 00:05:43 | 00:05:47 | and we can get more specific because we |
| 00:05:46 | 00:05:49 | see this data |
| 00:05:47 | 00:05:52 | is broken up by match type and they're |
| 00:05:49 | 00:05:54 | pulling in the generated keyword based |
| 00:05:52 | 00:05:55 | upon the ones i had highlighted so it |
| 00:05:54 | 00:05:57 | gets a little bit more in depth than |
| 00:05:55 | 00:05:58 | what we can get within google but |
| 00:05:57 | 00:05:59 | understand this is from the microsoft |
| 00:05:58 | 00:06:00 | network |
| 00:05:59 | 00:06:03 | i'm going to switch back to web page |
| 00:06:00 | 00:06:05 | keywords as the tab on the bottom |
| 00:06:03 | 00:06:06 | keep those same options highlighted go |
| 00:06:05 | 00:06:08 | to more research |
| 00:06:06 | 00:06:10 | and then look at searches with your |
| 00:06:08 | 00:06:12 | keyword we get another tab |
| 00:06:10 | 00:06:13 | with the keyword that i had highlighted |
| 00:06:12 | 00:06:16 | in the first column and then a search |
| 00:06:13 | 00:06:18 | query that has been typed on microsoft |
| 00:06:16 | 00:06:20 | that contains that keyword |
| 00:06:18 | 00:06:22 | another way for us to get more specific |
| 00:06:20 | 00:06:23 | and then if any of those search queries |
| 00:06:22 | 00:06:25 | look relevant i could highlight those |
| 00:06:23 | 00:06:27 | get even more suggestions |
| 00:06:25 | 00:06:28 | on and on and on and on and those are |
| 00:06:27 | 00:06:30 | just a few tools i did not even cover |
| 00:06:28 | 00:06:32 | everything that this keyword suggestion |
| 00:06:30 | 00:06:34 | tool offers that's why i love this thing |
| 00:06:32 | 00:06:36 | you can really go down a rabbit hole |
| 00:06:34 | 00:06:38 | and sometimes i take these ideas and new |
| 00:06:36 | 00:06:39 | keyword suggestions that i find within |
| 00:06:38 | 00:06:41 | microsoft |
| 00:06:39 | 00:06:43 | take them back to google and sometimes i |
| 00:06:41 | 00:06:45 | will see a volume difference between |
| 00:06:43 | 00:06:46 | google and microsoft so these two tools |
| 00:06:45 | 00:06:47 | can actually really complement each |
| 00:06:46 | 00:06:49 | other |
| 00:06:47 | 00:06:51 | to help you find new keyword ideas on |
| 00:06:49 | 00:06:53 | either google or microsoft ads so to |
| 00:06:51 | 00:06:55 | watch the video we made on microsoft |
| 00:06:53 | 00:06:55 | advertising intelligence that's going to |
| 00:06:55 | 00:06:57 | go |
| 00:06:55 | 00:06:59 | much more in depth on a lot of these |
| 00:06:57 | 00:07:00 | tools i could not cover today |
| 00:06:59 | 00:07:02 | check out this video right here let's |
| 00:07:00 | 00:07:04 | move on to the third option i like to |
| 00:07:02 | 00:07:07 | use for keyword research |
| 00:07:04 | 00:07:08 | and that's heading to google.com because |
| 00:07:07 | 00:07:10 | you can just go to google |
| 00:07:08 | 00:07:13 | start typing in a search query and you |
| 00:07:10 | 00:07:14 | will get a list of suggested keywords |
| 00:07:13 | 00:07:17 | i use the core head phrase of small |
| 00:07:14 | 00:07:18 | business crm but then we get variants |
| 00:07:17 | 00:07:20 | that make this a little bit longer |
| 00:07:18 | 00:07:22 | tailed but it can't give me some other |
| 00:07:20 | 00:07:24 | specific keyword ideas to go after |
| 00:07:22 | 00:07:26 | now besides looking these for new |
| 00:07:24 | 00:07:28 | keyword ideas i love |
| 00:07:26 | 00:07:29 | using this tool to be proactive about |
| 00:07:28 | 00:07:31 | negative keyword research |
| 00:07:29 | 00:07:33 | if i'm a sas company who's looking to |
| 00:07:31 | 00:07:35 | sell my product to small businesses |
| 00:07:33 | 00:07:36 | i'm trying to make money so when i see |
| 00:07:35 | 00:07:38 | keyword suggestions of small business |
| 00:07:36 | 00:07:40 | crm free |
| 00:07:38 | 00:07:42 | small business crm software free small |
| 00:07:40 | 00:07:43 | business crm reddit |
| 00:07:42 | 00:07:45 | those definitely don't have the intent |
| 00:07:43 | 00:07:46 | of someone who's willing to spend money |
| 00:07:45 | 00:07:49 | and if these are common keyword |
| 00:07:46 | 00:07:49 | suggestions and people go and type these |
| 00:07:49 | 00:07:51 | keywords |
| 00:07:49 | 00:07:53 | fairly frequently when looking for |
| 00:07:51 | 00:07:56 | anything related to small business crms |
| 00:07:53 | 00:07:57 | i can probably go in create a negative |
| 00:07:56 | 00:07:58 | keyword list |
| 00:07:57 | 00:08:00 | and start adding some of these as |
| 00:07:58 | 00:08:02 | negatives now these are just probably |
| 00:08:00 | 00:08:02 | the top suggestions but if i add another |
| 00:08:02 | 00:08:04 | space |
| 00:08:02 | 00:08:06 | type in another letter we get even more |
| 00:08:04 | 00:08:08 | options that's just typing |
| 00:08:06 | 00:08:09 | m what about t there are some valuable |
| 00:08:08 | 00:08:11 | ones |
| 00:08:09 | 00:08:13 | top small business crm small business |
| 00:08:11 | 00:08:16 | crm tools makes complete sense |
| 00:08:13 | 00:08:17 | one more platform programs and project |
| 00:08:16 | 00:08:19 | management there'll see a few different |
| 00:08:17 | 00:08:21 | relevant options that i'll probably want |
| 00:08:19 | 00:08:22 | to add a few different ad groups for |
| 00:08:21 | 00:08:24 | now if you know they're relevant feel |
| 00:08:22 | 00:08:25 | free to just add them and test them but |
| 00:08:24 | 00:08:26 | if you don't want to add a ton of low |
| 00:08:25 | 00:08:28 | volume |
| 00:08:26 | 00:08:29 | keywords to your account take them write |
| 00:08:28 | 00:08:31 | down all the suggestions |
| 00:08:29 | 00:08:33 | copy them into google keyword planner or |
| 00:08:31 | 00:08:36 | the microsoft advertising intelligence |
| 00:08:33 | 00:08:37 | get an idea of the volume and possibly |
| 00:08:36 | 00:08:40 | use those important keywords to find new |
| 00:08:37 | 00:08:41 | suggestions itself but the autosuggest |
| 00:08:40 | 00:08:43 | is a great way |
| 00:08:41 | 00:08:44 | to find new keywords again for free |
| 00:08:43 | 00:08:47 | besides the tools |
| 00:08:44 | 00:08:49 | that google and microsoft offers there |
| 00:08:47 | 00:08:51 | are a lot of third-party tools out there |
| 00:08:49 | 00:08:52 | most of them do come with a charge but |
| 00:08:51 | 00:08:54 | some of the third-party tools or |
| 00:08:52 | 00:08:56 | websites out there have some free |
| 00:08:54 | 00:08:58 | options one of my favorite ones is |
| 00:08:56 | 00:08:59 | answer the public so to start off i'm |
| 00:08:58 | 00:09:01 | going to go down and type in the same |
| 00:08:59 | 00:09:02 | query i typed in when we're looking at |
| 00:09:01 | 00:09:04 | the google auto suggest |
| 00:09:02 | 00:09:06 | and then we can click search so we see |
| 00:09:04 | 00:09:08 | next to small business crm |
| 00:09:06 | 00:09:10 | it says 19 questions remember that |
| 00:09:08 | 00:09:12 | questions so as i scroll down |
| 00:09:10 | 00:09:14 | we get a pretty cool visualization but |
| 00:09:12 | 00:09:16 | these are questions |
| 00:09:14 | 00:09:17 | related to the search term i typed into |
| 00:09:16 | 00:09:19 | the tool let me highlight this right |
| 00:09:17 | 00:09:21 | here because it's the easiest to read |
| 00:09:19 | 00:09:22 | what's small business crm what does |
| 00:09:21 | 00:09:25 | small business crm mean |
| 00:09:22 | 00:09:26 | in this case probably not that relevant |
| 00:09:25 | 00:09:28 | if i'm looking to try to get someone |
| 00:09:26 | 00:09:30 | wanting to buy something i don't want to |
| 00:09:28 | 00:09:31 | explain to people what my product is |
| 00:09:30 | 00:09:33 | i want to get people who already know |
| 00:09:31 | 00:09:34 | what it is and need a suggestion or need |
| 00:09:33 | 00:09:36 | the tool itself |
| 00:09:34 | 00:09:38 | however there are going to be plenty of |
| 00:09:36 | 00:09:40 | other industries or accounts out there |
| 00:09:38 | 00:09:42 | where you could have the answer to a |
| 00:09:40 | 00:09:43 | problem or a solution so finding these |
| 00:09:42 | 00:09:45 | question type queries |
| 00:09:43 | 00:09:47 | could be very helpful if we scroll down |
| 00:09:45 | 00:09:49 | a little bit now we see |
| 00:09:47 | 00:09:50 | search term recommendations that involve |
| 00:09:49 | 00:09:51 | prepositions so let me scroll down a |
| 00:09:50 | 00:09:53 | little bit more |
| 00:09:51 | 00:09:54 | and these are more appealing for me or |
| 00:09:53 | 00:09:55 | people looking for something with a |
| 00:09:54 | 00:09:58 | little bit more intent |
| 00:09:55 | 00:09:59 | small business crm for mac small |
| 00:09:58 | 00:10:00 | business crm |
| 00:09:59 | 00:10:03 | with email marketing and if we keep |
| 00:10:00 | 00:10:04 | going down we see comparisons |
| 00:10:03 | 00:10:06 | and if you're not down with the visuals |
| 00:10:04 | 00:10:08 | you just want a straight up list |
| 00:10:06 | 00:10:09 | here we go this is something pretty |
| 00:10:08 | 00:10:10 | similar to what i was doing in auto |
| 00:10:09 | 00:10:11 | suggest |
| 00:10:10 | 00:10:14 | typing in the main keyword and then |
| 00:10:11 | 00:10:15 | going abc with different letters |
| 00:10:14 | 00:10:17 | that will give you a lot of different |
| 00:10:15 | 00:10:18 | keyword ideas and this is just one |
| 00:10:17 | 00:10:20 | keyword |
| 00:10:18 | 00:10:21 | small business crm look at all the |
| 00:10:20 | 00:10:23 | different keywords you have |
| 00:10:21 | 00:10:25 | possibly pull your best performing ones |
| 00:10:23 | 00:10:26 | or ones that you just want to get more |
| 00:10:25 | 00:10:28 | traffic for |
| 00:10:26 | 00:10:29 | and start trying these if you're not |
| 00:10:28 | 00:10:31 | seeing anything |
| 00:10:29 | 00:10:33 | relevant within keyword planner auto |
| 00:10:31 | 00:10:34 | suggest advertising intelligence |
| 00:10:33 | 00:10:35 | whatever |
| 00:10:34 | 00:10:37 | maybe try a tool like answer the public |
| 00:10:35 | 00:10:39 | you might get some longer tail keywords |
| 00:10:37 | 00:10:41 | they may not have a lot of volume but at |
| 00:10:39 | 00:10:43 | least to give you something new |
| 00:10:41 | 00:10:45 | and then we have tools like semrush if |
| 00:10:43 | 00:10:46 | we look in the left hand navigation |
| 00:10:45 | 00:10:48 | there are a few different options that |
| 00:10:46 | 00:10:50 | we can use i'm just going to click on |
| 00:10:48 | 00:10:51 | keyword overview and then type in the |
| 00:10:50 | 00:10:53 | same keyword i've been using so far the |
| 00:10:51 | 00:10:54 | country i have is united states so we |
| 00:10:53 | 00:10:56 | can click analyze |
| 00:10:54 | 00:10:58 | then they're giving me stats related to |
| 00:10:56 | 00:11:00 | that one partikular keyword but if we go |
| 00:10:58 | 00:11:02 | down to the second section |
| 00:11:00 | 00:11:05 | we see keyword variations and they found |
| 00:11:02 | 00:11:07 | 760 of them within the united states |
| 00:11:05 | 00:11:09 | as well as 60 questions about that |
| 00:11:07 | 00:11:10 | keyword so it kind of overlaps what the |
| 00:11:09 | 00:11:12 | ask the people tool can do |
| 00:11:10 | 00:11:14 | if i click on this button right here to |
| 00:11:12 | 00:11:16 | view all the 760 keyword variations |
| 00:11:14 | 00:11:19 | they only give me 10 of them for free |
| 00:11:16 | 00:11:20 | and if we scroll down i have to pay if i |
| 00:11:19 | 00:11:22 | want to unlock all of them |
| 00:11:20 | 00:11:23 | so this is a valuable tool but to get |
| 00:11:22 | 00:11:25 | all the features |
| 00:11:23 | 00:11:26 | you're going to have to pay for it and |
| 00:11:25 | 00:11:27 | they do have a similar tool that can |
| 00:11:26 | 00:11:29 | help you |
| 00:11:27 | 00:11:30 | look at your competitors we can type in |
| 00:11:29 | 00:11:32 | a domain |
| 00:11:30 | 00:11:33 | similar to what we did in google after i |
| 00:11:32 | 00:11:35 | hit enter |
| 00:11:33 | 00:11:37 | we can pull up a specific domain and |
| 00:11:35 | 00:11:39 | then we scroll down a little bit |
| 00:11:37 | 00:11:40 | we get top organic keywords which you |
| 00:11:39 | 00:11:43 | can potentially export and use to see |
| 00:11:40 | 00:11:46 | what a certain website is ranking for |
| 00:11:43 | 00:11:48 | if we keep scrolling down if that domain |
| 00:11:46 | 00:11:50 | is running ads and sending users to a |
| 00:11:48 | 00:11:53 | landing page that has that domain in it |
| 00:11:50 | 00:11:54 | you can get ideas of top paid keywords |
| 00:11:53 | 00:11:56 | i'm not saying copy and paste everything |
| 00:11:54 | 00:11:58 | your competitor's doing or another |
| 00:11:56 | 00:12:00 | website but it can at least give you an |
| 00:11:58 | 00:12:00 | idea of potentially new keywords to go |
| 00:12:00 | 00:12:02 | after |
| 00:12:00 | 00:12:04 | and just like the other keyword tool i |
| 00:12:02 | 00:12:05 | showed you within semrush |
| 00:12:04 | 00:12:07 | and since i already did a few research |
| 00:12:05 | 00:12:10 | here they're making me pay for it |
| 00:12:07 | 00:12:11 | again it's a valuable tool but is it |
| 00:12:10 | 00:12:13 | worth the cost |
| 00:12:11 | 00:12:15 | we do have a lot of free tools out there |
| 00:12:13 | 00:12:16 | i only got to go over just a few of the |
| 00:12:15 | 00:12:17 | third-party keyword research tools that |
| 00:12:16 | 00:12:19 | are out there |
| 00:12:17 | 00:12:21 | we did go over ask the people semrush |
| 00:12:19 | 00:12:23 | but there are similar tools out there |
| 00:12:21 | 00:12:25 | like spyfu |
| 00:12:23 | 00:12:27 | suggests moz has a keyword tool and a |
| 00:12:25 | 00:12:29 | few other ones but these are the tools |
| 00:12:27 | 00:12:30 | that i have personally used the most |
| 00:12:29 | 00:12:33 | some have free options where you can at |
| 00:12:30 | 00:12:35 | least get some data before paying more |
| 00:12:33 | 00:12:37 | others are straight up paid so it |
| 00:12:35 | 00:12:38 | depends on how desperate you are for |
| 00:12:37 | 00:12:40 | keywords as well as your marketing |
| 00:12:38 | 00:12:41 | budget to see if it's worth going after |
| 00:12:40 | 00:12:43 | some of these tools |
| 00:12:41 | 00:12:45 | but check some of these out and if i |
| 00:12:43 | 00:12:46 | missed any or you have a favorite one |
| 00:12:45 | 00:12:47 | that you want to share with the |
| 00:12:46 | 00:12:48 | community please let us know in the |
| 00:12:47 | 00:12:50 | comments below |
| 00:12:48 | 00:12:51 | even though these were all just fake |
| 00:12:50 | 00:12:53 | examples i was using for the sake of |
| 00:12:51 | 00:12:55 | this video we saw how high some of the |
| 00:12:53 | 00:12:56 | keyword volume was |
| 00:12:55 | 00:12:58 | for some of these search terms the |
| 00:12:56 | 00:13:00 | keyword is not dead it is extremely |
| 00:12:58 | 00:13:02 | valuable and it's still |
| 00:13:00 | 00:13:03 | important to find new ways to reach your |
| 00:13:02 | 00:13:05 | users |
| 00:13:03 | 00:13:06 | on search to capitalize on deeper intent |
| 00:13:05 | 00:13:08 | while i still |
| 00:13:06 | 00:13:10 | love the tools that are available within |
| 00:13:08 | 00:13:12 | google and microsoft we see there are |
| 00:13:10 | 00:13:14 | many other ways |
| 00:13:12 | 00:13:16 | that we can find new keywords it may |
| 00:13:14 | 00:13:16 | take a little bit more work than it used |
| 00:13:16 | 00:13:18 | to |
| 00:13:16 | 00:13:20 | but so many times we've seen when you |
| 00:13:18 | 00:13:21 | spend that little bit extra effort |
| 00:13:20 | 00:13:23 | in finding some of the longer tail |
| 00:13:21 | 00:13:24 | keywords that are still specific you can |
| 00:13:23 | 00:13:26 | still reap the rewards |
| 00:13:24 | 00:13:28 | and get a new batch of keywords that |
| 00:13:26 | 00:13:30 | could be less competitive thus being |
| 00:13:28 | 00:13:31 | more profitable for your business |
| 00:13:30 | 00:13:33 | hopefully the tools that i showed you |
| 00:13:31 | 00:13:35 | helped again check out some of those |
| 00:13:33 | 00:13:36 | extra videos where we get a little bit |
| 00:13:35 | 00:13:37 | more specific |
| 00:13:36 | 00:13:39 | but i guarantee with at least some of |
| 00:13:37 | 00:13:40 | the tools that we suggested or showed |
| 00:13:39 | 00:13:42 | you in this video |
| 00:13:40 | 00:13:43 | you'll be able to find new variations |
| 00:13:42 | 00:13:44 | that you can start adding |
| 00:13:43 | 00:13:46 | immediately thanks for watching our |
| 00:13:44 | 00:13:47 | video if you found it useful give us a |
| 00:13:46 | 00:13:48 | thumbs up below |
| 00:13:47 | 00:13:50 | we release a new video at least once a |
| 00:13:48 | 00:13:53 | week so if you want to see more from the |
| 00:13:50 | 00:13:53 | paid media pros channel be sure to |
| 00:13:59 | 00:14:02 | subscribe |
