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La fin de Facebook Ads sur les appareils Apple ? | Saad ben mentor e-commerce

Published on: December 17 2022 by Saad Ben

In recent news, it has been reported that Facebook Ads will no longer be available on Apple devices. This has caused concern for many e-commerce businesses, including Saad Ben Mentor E-commerce. In this article, we will explore the reasons behind this decision and its potential impact on businesses.

Reasons behind the decision:

1. Privacy concerns: Apple has always been known for its strong stance on privacy, and with the recent scandals surrounding Facebook and its handling of user data, Apple has decided to take action.

2. Ad tracking: Facebook Ads use tracking pixels to monitor user behavior and target ads accordingly. However, Apple's new iOS 14 update requires apps to obtain user consent before tracking their data. This has caused a major disruption in Facebook's ad targeting capabilities.

Impact on businesses:

1. Limited audience targeting: With Facebook Ads no longer available on Apple devices, businesses will have limited access to a large portion of their audience. This could result in a decrease in ad effectiveness and ROI.

2. Increase in ad costs: With a smaller audience to target, businesses may have to increase their ad spend to maintain the same level of exposure.

3. Search for alternative platforms: With Facebook Ads no longer an option, businesses may have to explore alternative platforms to reach their target audience.

The end of Facebook Ads on Apple devices is a significant development that will impact businesses across various industries. While this decision may lead to challenges for e-commerce businesses like Saad Ben Mentor E-commerce, it also presents an opportunity to explore new advertising avenues and strategies. It will be interesting to see how this decision plays out in the coming months and how businesses adapt to this change.

La fin de Facebook Ads sur les appareils Apple ? | Saad ben mentor e-commerce

This week, there have been some concerns among Instagram users due to a major Apple update that is taking place. Essentially, Apple is going to eliminate all tracking, including tracking from Facebook. This means that all Apple users will have the option to tell Apple that they do not want to be tracked by Facebook. This has caused a clash between the two companies, and Facebook has even paid for advertisements in newspapers, claiming that Apple is killing the internet.

Solutions:

1. Work on your backend - have a base of returning customers who will bring in more money.

2. Focus on LTV (lifetime value) - if you don't have it, your business will not survive. Companies like Amazon and Netflix have a high LTV.

3. Stay calm and pragmatic - don't panic and make emotional decisions.

4. There will always be new obstacles in the world of technology and entrepreneurship, but there will also always be solutions. Don't give up.

The clash between Apple and Facebook may cause some issues for businesses, but there are ways to work around it. By focusing on your backend, LTV, and staying calm and pragmatic, you can continue to thrive in the world of entrepreneurship. Don't let new obstacles discourage you, but rather look for solutions and opportunities to improve your business.

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