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LA FORMULE POUR RÉUSSIR SUR INTERNET : KNOW - LIKE - TRUST

Published on: December 22 2022 by Coachs en Mission avec Ling-en Hsia

In today's digital age, having an online presence has become crucial for businesses and individuals alike. However, simply having a website or social media account is not enough. In order to succeed on the internet, one must establish a strong relationship with their audience. This can be achieved through the Know, Like, Trust formula.

Know:

The first step in the formula is to make yourself known to your audience. This can be done through various methods such as search engine optimization (SEO), social media marketing, and content creation. It is important to create content that is relevant and valuable to your audience, as this will help establish your authority and expertise in your field.

Like:

Once you have established yourself as a credible source of information, the next step is to make your audience like you. This can be achieved through engaging with your audience on social media, responding to comments and messages, and creating a personal connection with your followers. People are more likely to do business with someone they like and trust.

Trust:

The final step in the formula is to build trust with your audience. This can be done through providing excellent customer service, being transparent and honest in your business practices, and showcasing social proof such as customer testimonials and reviews. By establishing trust, you are more likely to convert your audience into loyal customers.

In conclusion, the Know, Like, Trust formula is essential for success on the internet. By following these steps, businesses and individuals can establish a strong relationship with their audience, which will ultimately lead to increased visibility, credibility, and profitability. Remember, it's not enough to simply exist online. You must make yourself known, make your audience like you, and build trust in order to truly succeed.

LA FORMULE POUR RÉUSSIR SUR INTERNET : KNOW - LIKE - TRUST

In this video, we will be discussing the concept of know, like, and trust in business. Bob Burke, who first mentioned this idea in his sales book, believes that people prefer to do business with those they know, like, and trust. Therefore, it is important to understand and implement this formula in our business strategies.

Know:

To establish business relationships, people must first know about you and your brand. This can be achieved through social media, web optimization, and networking. If people are not aware of your existence, it will be difficult to do business with them.

Like:

However, just being known is not enough. People also need to like you and your brand. Personal branding and storytelling are effective ways to establish a likable image. Regular communication and showing your expertise can also contribute to building trust and likability.

Trust:

Ultimately, gaining trust is crucial in business. It is the factor that separates successful entrepreneurs from their competitors. Being responsive, reliable, and keeping promises can build trust quickly. With trust, people will come to you first when they have a need, rather than considering other options.

The know, like, and trust formula is a powerful tool in business. By understanding and implementing this concept, entrepreneurs can gain a competitive edge and build long-lasting relationships with their clients. So, what can you do to make yourself known, likable, and trustworthy in your industry? Start by taking action and consistently demonstrating your expertise and reliability.

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