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La Redoute Dropshipping: Streamlined eCommerce

Published on: June 4 2023 by pipiads

Lara Do: The Curated French Marketplace for Fashion and Home Decor

Lara Do is the first e-commerce platform for fashion and home decor in France. Established 180 years ago, Lara Do opened its marketplace seven years ago and has become one of the best platforms for developing business in France.

What Type of Retailers Would Do Well on Lara Do?

A mix of different panels, with half of the business being fashion. Lara Do looks for fashion, home, and independent brands. The marketplace is extremely selective and only accepts established brands.

Is Lara Do a Curated Marketplace?

Yes, Lara Do is a curated marketplace that validates each partner to ensure only established brands are featured. The goal is to give brands more control over how they present their products and pricing.

What Information Do You Need for Listing Products on Lara Do?

All data and content must be in French, correctly translated, and complete. Lara Do requests a lot of information, including language, pricing, and product attributes, to ensure the quality of data.

How Does Lara Do Ensure Low Return Rates?

Lara Do provides in-depth information in French on product pages, which leads to fewer returns. Brands that list on Lara Do have more control over their product presentations, which results in less competition and a higher standard for customer service.

Why Would Brands Choose Lara Do Over Other Marketplaces?

Lara Do allows brands to control their image and pricing, and they work with brands to ensure they meet their standards. Lara Do does not allow the listing of products from previous collections and is a great opportunity for brands to expose their in-season stock to the French market.

Lara Do is an exclusive marketplace for established brands that want to attack the French marketplace and protect their brand image and pricing structure. If you are interested in selling on Lara Do, apply through their website.

Des Collabs depuis 1969 (!) - Créer une Collab - Masterclass La Redoute

Bonjour tout le monde et bienvenue dans l'édition 3 des rendez-vous du co-marketing ! Aujourd'hui, nous allons parler de collaborations entre marques de mode. La collaboration a énormément de vertus, elle permet aux marques établies d'aller chercher un second souffle en termes de désirabilité, de créativité ou d'attractivité. Elle permet également aux petites marques d'aller chercher de la visibilité, de passer à l'échelle, de pénétrer de nouveaux circuits de distribution et de gagner en crédibilité et en savoir-faire.

La collaboration est un sujet dont tout le monde parle, mais peu savent vraiment l'établir et la normer. Trop peu de ressources existent encore sur le sujet. Dans cet article, nous allons explorer les coulisses de la collaboration entre marques de mode et les bonnes pratiques à adopter.

Comment identifier un partenaire potentiel pour une collab?

Il y a deux approches possibles pour identifier un partenaire potentiel pour une collaboration. Soit c'est la marque qui approche les créateurs, soit ce sont les créateurs qui viennent chercher la marque. Dans tous les cas, il faut que les deux parties partagent les mêmes valeurs et aient envie de faire un bout de route ensemble.

Les critères pour choisir un partenaire pour une collab

Il faut que les deux parties partagent les mêmes valeurs, notamment la créativité, l'ambition et l'exigence. Ensuite, il faut avoir envie de faire un bout de route ensemble et avoir une env

CEO da La Redoute - E-Commerce Experience Portugal 2019

The State of E-commerce in Portugal: Why We're Falling Behind

Today, we're not going to talk about La Redoute. Instead, I want to fulfill a promise I made to Doariel and Vanessa last year. I wasn't able to be here during the Christmas season, but I'm here now. I've been in the digital space since 2008, when I started a project to transform the bizarre into the digital world. And now, I feel compelled to talk about the state of e-commerce in Portugal.

Heading 1: We Have a Serious Snake Problem

I was the Vice President of CEF for many years, and I'm still involved in the industry. Right now, we have a serious snake problem in Portugal. People aren't looking at e-commerce as a strategy, and that's a big problem. E-commerce is an opportunity for us to reduce the knowledge gap between us and the rest of Europe. We need to start treating it as an obligation and not just a new management paradigm.

Heading 2: Portugal's E-commerce Market

Portugal has around 7.5 million Portuguese connected to the internet, and around 36-37% of them have access to the internet. We're lagging behind other European countries in terms of internet access. However, our technological infrastructure is up-to-date, so that's not the issue. The problem is that people aren't buying online. In fact, we have over a 10% lag in terms of e-commerce penetration compared to other European countries.

Heading 3: Mobile Usage

In terms of mobile usage, Portugal has a 70-75% mobile traffic rate, but only around 50% of people use their phones to make purchases. This is a huge gap compared to other countries, such as Spain, where 70% of purchases are made through mobile. We need to start taking advantage of mobile commerce, as it presents a unique opportunity for us to catch up with the rest of Europe.

Heading 4: Top E-commerce Players

Looking at the top e-commerce players in Europe, we can see that Amazon is the number one player, followed by companies such as Zalando and the Otto Group. In Spain, Amazon is also the number one player, followed by El Corte Inglés and AliExpress. In Portugal, our e-commerce market is still small, with only a 2% share of the fashion market.

In conclusion, we need to start treating e-commerce as an opportunity and not just a new management paradigm. We need to take advantage of mobile commerce, as it presents a unique opportunity for us to catch up with the rest of Europe. We also need to start looking at the top e-commerce players in Europe and learn from them. If we don't start taking e-commerce seriously, we're going to fall further behind.

How Application Modernization Supports Business Transformation | Antoine Craske, La Redoute

about speed and agility. This led us to focus on modernization and transformational business models, as well as the development of new products and technologies. We faced challenges in terms of complex processes and systems, but we were able to overcome them through innovation and collaboration. Our focus on customer intelligence and global operations has enabled us to deliver value and stay ahead of the competition. In the end, it was all about making the right choices and taking bold steps towards a more agile and efficient future.


les collections, les marges sonttr s int ressantes les prix de ventesdes mappemondes et planisph res sont eneffet plut t levs et on peut doncprendre des marges confortables sur chaquevente de produit et puisque les produitsne sont pas saisonniers on peut visertoute l ann e avec des ventes constanteset un trafic chaud qui peut tre facilementcapt sur google ads ainsi que sur les r seauxsociaux en ce qui concerne les challengesde cette niche je dirais qu il estdifficile de trouver des fournisseurshaut de gamme et de qualit pour lesproduits car les mappemondes doivent trepr cises et d taill es et il est doncimportant de trouver des fournisseurstr s fiables pour proposer des produitshaut de gamme enfin pour l estimationdes ventes mensuelles sur cette niche jepense qu il est possible de viser unt rafic d environ 10 000 visiteurs parmois sur la boutique avec un taux deconversion de 2% et un panier moyen auxalentours de 150 euros cela nous donneun chiffre d affaires mensuel d environ30000 euros ce qui est tr s int ressantpour une niche de ce type enfin onencha ne avec la derni re niche qui estcelle des produits d entretien la derni reniche que je vous pr sente aujourd huic est la niche des produits d entretienpour la maison et pour le linge alorscette niche est tr s int ressante car elleest intemporelle et permet de toucherune client le tr s large en effet tout lemonde a besoin de produits d entretienpour sa maison et son linge donc on esten pr sence d une niche tr s facilementaccessible et attractive pour lesconsommateurs en termes de mots cl sveille tra ne on a des volumes assezimportant avec par exemple les motscl s comme nettoyant multi usage avec3900 recherches par mois lessive bioavec 5400 recherches par mois d sinfectantmaison avec 4400 recherches par moisetc il y a donc de quoi cr er des pagesde collection avec des mots cl s courtetra ne tr s int ressants pour ce quiconcerne les mots cl s longue tra ne ilest facile d en trouver des dizaines de milliers en associant les produitset les caract ristiques par exemple lessive bio sans parfum ou nettoyantmulti usage sans ammoniaque etc en cequi concerne les produits de collectionon peut cr er des sous collections commepar exemple les produits d entretienpour les vitres les produits d entretienpour les sols les produits d entretienpour les textiles etc ce qui permet defacilement ajouter des centaines deproduits sur la boutique et toucher unt rafic extr mement large pour leschallenges de cette niche on peut citer lapression concurrentielle qui esttr s forte sur ce march en effet il y ade nombreux acteurs qui sont d j tr spo sit ionn s mais il est possible de faireface cette concurrence en proposantdifferents angles d attaque commepar exemple les produits d entretienbio ou les produits d entretien pour lespersonnes allergiques il est galementimportant de trouver des fournisseursde qualit pour les produits afin deproposer des produits efficaces etrespectueux de l environnement enfinen termes d estimation des ventesmensuelles sur cette niche je pense qu il estpossible de viser un trafic d environ 20mille visiteurs par mois avec un taux deconversion de 2% et un panier moyen auxalentours de 30 euros cela nous donneun chiffre d affaires mensuel d environ12 000 euros ce qui est tr s int ressantpour une niche de ce type voil doncces trois niches qui sont tr s int ressanteset qui ont un fort potentiel en 2022 j esp reque cet article vous aura t utilepour trouver des id es de niches et qu ilvous permettra de trouver des produits int ressants et profitables pour votreboutique en ligne n oubliez pas quechoisir une bonne niche est la premi re tapepour r ussir dans le commerce lectroniquealors prenez le temps de faire desrecherches et d analyser les diff rentespossibilit s avant de vous lancerdans la cr ation de votre boutique enligne n h sitez pas partager voscommentaires et vos id es de niches dansles commentaires ci dessous et si vousavez aim cet article n oubliez pas deliker et de partager avec vos amis mercide m avoir suivi jusqu ici et j esp revous retrouver tr s bient t pour deprochaines vid os et de nouveaux articles

7 Fournisseurs Dropshipping Français (Livraison Rapide) - Gratuits

In this article, we will be discussing seven French dropshipping suppliers with fast and free delivery. Dropshipping can be an excellent way to start a business quickly and easily without having to worry about stocking inventory. It's essential to find reliable suppliers who can offer fast and free shipping, so your customers remain satisfied with their purchases.


1. Fnac: This supplier offers a vast and comprehensive catalog of products ranging from video games, music, and electronics to appliances and DIY supplies. They have an excellent website and provide fast shipping and reasonable prices.

2. Rakuten: With an extensive range of products, including books, DVDs, and video games, Rakuten is an excellent choice for dropshipping. They offer fast delivery and reasonable prices.

3. La Redoute: This supplier focuses on fashion, home decor, and beauty products. They have fast shipping and offer a wide range of items at reasonable prices.

4. Auchan: Auchan is an online marketplace with a wide range of products, including electronics, home goods, and toys. They offer fast delivery and reasonable prices.

5. Monoprix: Monoprix offers a wide range of products, including fashion, home decor, and leisure items. They have fast shipping and competitive prices.

6. Carrefour: This supplier is known for offering excellent prices and fast shipping on a wide range of products, including home goods, electronics, and more.

7. Mano Mano: If you're looking for a niche supplier, Mano Mano is an excellent choice for DIY and home improvement products. They offer fast delivery and a wide range of items.

When it comes to dropshipping, finding reliable suppliers with fast and free shipping is crucial to your success. These seven French suppliers offer a wide range of products at reasonable prices and provide fast shipping, making them excellent choices for dropshipping. Remember, it's essential to find the right products first and then look for the best suppliers to ensure your business's success.

Pierre Repp "La recette des crêpes" | Archive INA

In this article, we will be discussing an extraordinary recipe for crêpes, shared by Pierre Repp. He reveals his passion for cooking and how he enjoys making crêpes, which he believes is a skill just like his love for horse riding and collecting objects.

The Recipe:

- 300g of flour

- 3 eggs

- 3 cups of water

- 3 tablespoons of butter

- 1 teaspoon of oil

- A pinch of salt

- A splash of milk


1. In a mixing bowl, combine the flour, eggs, water, and salt. Mix well until the batter has a smooth consistency.

2. Heat a non-stick pan over medium heat and add a small amount of oil.

3. Using a ladle, pour a small amount of batter onto the pan and swirl it around to spread it out evenly.

4. Cook the crêpe for 1-2 minutes on each side until it is lightly golden brown.

5. Once cooked, transfer the crêpe to a plate and repeat the process until you have used all the batter.


- To make the crêpes sweeter, add a teaspoon of sugar to the batter.

- To make the crêpes more flavorful, add a pinch of cinnamon or vanilla extract to the batter.

- Serve the crêpes with your favorite toppings, such as Nutella, fruit, whipped cream, or maple syrup.

In conclusion, Pierre Repp's recipe for crêpes is a simple yet delicious treat that can be enjoyed any time of the day. With a few basic ingredients and some cooking skills, you can whip up a batch of tasty crêpes that will impress your family and friends. So why not give it a try and see how easy it is to make these French delicacies in your own kitchen?

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