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Published on: December 23 2022 by David Cantero

Landing page email automation software is a tool designed to help businesses and marketers increase their conversions and generate leads. With this software, you can create landing pages, automate email campaigns, and track the performance of your marketing efforts. Here are some key features and benefits of using landing page email automation software.


- Customizable landing pages: You can create landing pages that are tailored to your specific needs and goals. This includes adding images, videos, forms, and calls-to-action (CTAs).

- Email automation: You can set up automated email campaigns that are triggered by certain actions, such as filling out a form or clicking a link.

- A/B testing: You can test different variations of your landing pages and emails to see which ones perform best.

- Analytics: You can track the performance of your landing pages and emails to see how many visitors you're getting, how many leads you're generating, and how many conversions you're making.

- Integration: You can integrate your landing page email automation software with other marketing tools, such as CRM software or social media platforms.


- Increased conversions: By using landing page email automation software, you can create more effective campaigns that are targeted to specific audiences, which can lead to higher conversion rates.

- Time savings: By automating your email campaigns, you can save time and focus on other important tasks.

- Improved tracking: With analytics, you can track the performance of your campaigns and make data-driven decisions to improve your marketing efforts.

- Better engagement: By creating more personalized and relevant content, you can increase engagement with your audience and build stronger relationships.

- More leads: By generating more leads, you can expand your customer base and increase revenue.

Overall, landing page email automation software is a valuable tool for businesses and marketers looking to improve their marketing efforts. With customizable landing pages, email automation, A/B testing, analytics, and integration, this software can help you increase conversions, save time, improve tracking, increase engagement, and generate more leads.


In this article, we will discuss the importance of using Kartra to manage your email campaigns and how to use it effectively. We will cover everything from lists to sequences to automations.

Lists and Forms:

To start using Kartra, you need to create a form and a landing page. The form collects the name and email address of the lead, and once they submit it, they are added to your list. Every landing page has a form, and every lead goes onto a list. You can view your lists by clicking on List under My Communications.


Once you have a list, you can create a sequence. A sequence is a series of emails that go out to the lead after they opt-in to your form. You can have as many emails as you want in a sequence. You can also tie a sequence to a specific list. Sequences are located under Communications and Sequences.


Automations are powerful tools in Kartra. You can set up automations to unsubscribe leads from a sequence and add them to a different list. You can also send a broadcast email to a specific list or segment of a list. Automations are located under Automations.

Using Kartra to manage your email campaigns is essential for any business owner. With Kartra, you can create forms, landing pages, lists, sequences, and automations. By using these tools effectively, you can nurture your leads and keep them top of mind. Remember to segment your lists, categorize your files, and attend the Tuesday and Thursday calls for more guidance.

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