Lead Gen Ads vs Lead Generation Page Funnel

Published on: December 25 2022 by The Facebook Disrupter

Lead generation is an essential component of any business. It is the process of acquiring and converting potential customers into leads that can be further nurtured and turned into paying customers. There are two primary methods of lead generation: lead generation ads and lead generation page funnel.

Lead Gen Ads:

Lead generation ads are a type of advertising that is designed to generate leads directly from social media platforms. These ads typically consist of a brief description of a product or service and a call-to-action that encourages the user to fill out a form or provide their contact information. Some of the advantages of lead generation ads include:

- Targeted audience: Lead generation ads allow businesses to target specific audiences based on demographic, location, interests, and behavior.

- Cost-effective: Lead generation ads are cost-effective because businesses only pay when a user clicks on the ad or submits their information.

- Quick results: Lead generation ads can generate leads quickly, sometimes within minutes of launching the campaign.

Lead Generation Page Funnel:

A lead generation page funnel is a series of web pages that are designed to capture a user's information and turn them into a lead. The funnel typically consists of a landing page, a thank you page, and a confirmation page. Some of the advantages of lead generation page funnels include:

- Customizable: Lead generation page funnels can be customized to fit the specific needs of the business and the target audience.

- Higher conversion rates: Lead generation page funnels typically have higher conversion rates than lead generation ads because they provide more information and build trust with the user.

- More data: Lead generation page funnels provide more data about the user, such as their behavior on the site and their interests.

Both lead generation ads and lead generation page funnels have their advantages and disadvantages. Ultimately, the best method for lead generation will depend on the specific needs and goals of the business. It is important to carefully consider the target audience, budget, and resources available before deciding which method to use.

Table of Contents About Lead Gen Ads vs Lead Generation Page Funnel

Welcome to the definitive guide to lead generation with Facebook ads. In this article, we will cover lead formats versus running the lead gen ad unit, understanding qualification and disqualification, using pixel events, and evaluating cost and scale.

Lead Gen Ad Unit:

Facebook has the lead generation ad unit, which is easy for people to use, but also disruptive. Not everyone is interested in using the lead gen ad unit, and Facebook delivers experiences and content based on user behavior. Therefore, a vast majority of potential users will never see the lead format.

LP Form:

The other option is using a landing page form, which historically has a higher conversion rate, but is more expensive. This option allows for optimization of the landing page to qualify or disqualify people, eliminate tire kickers, and provide more context to overcome objections.

Qualification:

Qualification is key to lead generation. By understanding the level of interest, scale of the operation, and problems faced, businesses can better address the needs of their potential customers. A lead form on a website is infinitely more valuable than a Facebook lead form because it provides more information and allows for email capture and retargeting.

When it comes to lead generation with Facebook ads, businesses must decide between lead formats and the lead gen ad unit, and between quantity and quality. By optimizing their landing pages and understanding the qualification of potential customers, businesses can improve their conversion rates and find the optimal level of unit economics for their macroeconomic business.

Lead Gen Ads vs Lead Generation Page Funnel

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