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Lead Magnets, VSL, and Facebook Ads by Feedbackwrench - How to generate B2B leads

Published on: December 6 2022 by FeedbackWrench

Lead Magnets, VSL, and Facebook Ads by Feedbackwrench - How to generate B2B leads

Lead Magnets, VSL, and Facebook Ads by Feedbackwrench - How to generate B2B leads

hey what's going on guys rob at feedback
ranch we help small businesses
accountants bookkeepers
tax professionals financial services
company construction companies
with their websites and to generate
leads and sales
with digital marketing so we do search
engine optimization and we do paid ads
and what i want to show you today
is how we generate leads using
the lead magnet system or how do we use
facebook how do we use
linkedin to generate leads now i'm going
to show you how i do it with
our website we do this with a whole
bunch of different customers and there's
a little bit of client confidentiality
that goes into it so what i'm going to
do is i'm going to show you
um how we do this now first off what i
want you to know is there's a lot of
gurus out there
every sector whether it's the accountant
world or even if you're looking at
builders or construction
they have you come along and buy their
course for like two thousand dollars
that shows you
you can generate sales all you have to
do is run a facebook
ad with a giveaway some sort of lead
magnet
a book something that adds value or
maybe a webinar that adds value in
exchange for their email address and
then
you have them go to your sales page and
when they land on the sales page
you can tok them through and hopefully
they'll become a customer eventually as
you
email them so i'm going to show you how
we do this now what you'll see from most
competitors
is they recommend using a system like
click funnels or these
cheap chinsy little setups that really
don't
do very well for any customers
whatsoever i'm going to show you how we
do this for our websites
and then i'm going to jump into what a
real full-fledged accounting system sure
not accounting system marketing system
should look like
this is whether you're in the financial
services or construction i'm going to
show you how do you actually
win and get sales and really there's two
core approaches i'll hit on it real
quick
one is that you have to win in search
engines how do you
take market share by winning the core
searches and making sure that you
dominate there we have a strategy that
works and then over here
you want to go after your niche and
build a relationship with them
this requires you to write emails run
these lead magnet type ads but let me
show you how we do this we build
websites that do
some really cool stuff so the first part
is that you would write some sort of
whether it's a guide that's written or a
video that
actually helps people okay so what we've
done here this is called the sales page
okay
and the sales page is supported by a
facebook ad and let me show you so this
is the landing page i'll show you what
my
facebook ad looks like um i took a
screenshot of it
and basically what you'll see is i have
kind of a story or some copy right here
it's funny i'm toking about facebook
lead ads and here i say
i don't even say the word facebook lead
ad um
but the idea is that we will help you
build an ad that's targeted to people
then what we do is we push them towards
a squeeze page and this is a sales page
here so now in this instant we've made
it look like it's a master class we're
trying to embody this idea that they're
going to get something right maybe it's
a quick guide maybe it's a
e-book whatever it is but we want to be
very clear about what we're doing so
this is a video on how to grow a super
profitable accounting business
which i did in the past so that's the
first thing is you have to have a
relevant
good thing in fact this pushes to a
video for me that has
tens of thousands of views people watch
it for over eight minutes
um and i'll get to that in just a second
so we've got this graphic that we create
for you we've got about
12 different graphics we can create and
then we have
a little bit of sales copy here and then
a very simple form fill-up
if you hit the play button we have a
video that will actually pull up and
this
guys my name is rob video i own feedback
we help accountants and bookkeepers tax
professionals other businesses but
what i want to show you here is i've got
a download this is a video that you're
going to be able to watch that's about
20 minutes of
the best advice that i have for
accountants and bookkeepers
so long story short that's all very true
this is my most successful accountant
video
and uh i'm bringing it to the facebook
community and the facebook community
and what i'm doing here is i'm helping
them get it so a little explainer there
um a little bit of sales copy the video
is full of practikal actionable advice
now here's what happens when i fill this
out
this is going to trigger what's called a
custom conversion okay
so when i fill out this form it's going
to push me to the place where they can
actually
watch this the other thing i'm going to
do is now i'm going to email them a link
to this resource or it could be the actu
a pdf of what we're about to give away
but the idea here is they'll come and
they'll fill this up they do this after
clicking the facebook ad and as you hit
this
what you'll see is that this redirects
to a sales page
and this sales page now this is my
actual resource here
um this video is what they're going to
want to watch it provides
excellent value i have a second artikle
or a second
um video that i made about
entrepreneurship versus just being an
accountant and then underneath it we
have
our full-fledged sales content right
i've got everything from my reviews
to customer testimonials to what our
websites look like
and we build this for other customers so
the keys to have this
going well is now i have the email
address now i'm able to
um swoop in and provide good value and
that's the idea
is that you don't spam people but if you
show up in their inbox periodically
on a consistent basis with actual
valuable content
you're able to build a relationship now
besides
just setting this up again if you take a
look at this
these are clean we have a full-time
designer that makes them
really nice we are able to do really
simple pages like this this is a squeeze
page
and we can have more information on
there if we want
but the principle is we will make this
look
excellent most of the other solutions
out there like click funnels and all
these other websites
they look like trash their whole
marketing system is based on simplicity
we got you for simplicity we got this we
can do this okay
and not only that but our system
integrates just with your normal website
and that normal website will cause those
email leads we can connect it via zapier
or whatever it is to your crm to your
email
automation system and now we can create
one or two more sales pages
that ultimately just helps you sell
yourself
over and over and over again hopefully
they'll book a consultation with you
right
that's another thing that we do is when
you go to schedule consultation here
and if you were to now i i focus on
myself often here because
i have so many youtube videos but if you
come here and fill out
um so rob
what you'll see here oh i don't need
that um
what you'll see here is that this
redirects to my calendly link and now
people can schedule their own initial
consultation
now here's real quick i'm just going to
end on this if you want to do this
you need to do it right so we will make
it look great we will have it function
well we will set in a whole bunch of
automation for you
but here's the other key is that we're
going to
set up what's called the machine
learning system and basically what this
is is we set up your conversions and
your audiences
well in google and in facebook and on
linkedin
so that the conversion action triggers
the machine learning systems and here's
what that means to you
over time we will tell google and
facebook that we want
these specific things to happen this
form in partikular is what i want to
have occur
and what will happen over time is it
will improve on itself
it will start to realize who is it
that's actually converting
and it knows that if it creates more of
that you'll be more likely to spend more
often
so it knows that you will spend more
money and you will be more thrilled
about using them
if you have success and that's what taps
into like google is monitoring
um and facebook is monitoring all sorts
of creepy stuff about us
that's how you tap into the best version
that will create the most
um wealth in your favor really so if you
like the idea of getting this
setup set up well and you want a website
that actually converts
that actually helps you close clients
that has
trust factors like reviews testimonials
and showing your work
if you want to have good clear messaging
if you want to have some
amazing gorgeous websites
you know i would just tell you give us a
call
head to schedule a consultation on my
website here
and we will help you build more so my
kids are going crazy out there
we'll help you fill your sales funnel
and that's really what it is
our values are to be trustworthy
competent enjoyable
and rigorous as we serve you we're a
small business we're based out of
minneapolis here and when we work with
you
i think this is what's much different
than most folks
first of all i unders we understand
excellent design
amazing copywriting like sales
copywriting and we know the marketing
systems
and seo deeply and i think that we're
unique there most firms are either
getting
i do facebook ads or i do paid search
ads but none of them understand
how to really wrap it all together to
create
sales and how to create sales in a
growing fashion over time
the other thing is is that we understand
customers
i i was a salesperson at best buy
for 10 years i was a sales per i was a
restaurant server i have served and sold
to
thousands and thousands of people before
i even got into b2b
sales i have my series 7 series 66
investment licenses
i had my life in health insurance
investment i did that for just a little
bit
and then i built my own accounting firm
and i built it from zero to 150 small
businesses
just hustling as hard as i could i
understand value i understand how
customers think
i understand how b2b works and i
understand how direct to consumer works
we are able to put sophistikated
psychological
um signals in your website to cause
people to lean in
and we do it for you that's the other
thing is that
we're gonna take on all your homework
and finish this for you and i think
that's a big differentiator you're going
to go to a lot of folks
you're going to spend 2 000 or 4
thousand dollars on some sort of course
that's going to tell you now go do
homework
we're going to do your homework for you
and we're going to do it you know this
is a calling for us i would just add
um i'm jesus boy i'm a christian and
it's okay if you're not
but for me this is all about being an
excellent
steward with every single opportunity
that we have we want to follow through
and this is why we have 76 five-star
reviews right now
because when we work on behalf of a
customer we're acting as though
this was ourselves and that's not to say
we don't have troubles every once in a
while but
um this is truly a calling we want to
maximize your business profits
because i know it'll help your your
family i know that your marriage will
benefit if we get your
sales right in your business i know that
your communities will do better i know
that you'll be able to provide jobs i'm
kind of a liberty based guy
um and we'd love to help you so if you
like the idea of doing that
and our setups are you know probably we
do small medium and large you know i'll
hit on pricing
let's just tok about pricing real quick
when you come here all you'll see is
that we kind of have a small
medium and large okay and depending on
what you're doing it's either 750 to
1500
1500 to 6500 or 6500 to 15 000. that
might
sound huge but here's what i'll tell you
we're gonna do
all the writing for you we're gonna
deeply understand your customer
if you tok to any of my clients they
will tell you that i understand how
customers think
and what will cause people to trust you
and choose you better than just about
anybody else that you're going to visit
with
you know everything that we do it's
about messaging
the website the marketing machine hookup
ads and we will make sure that when
you're done
you have a tool that absolutely helps
you dominate
and i tell you what most small
businesses you know they're between this
usually between 1500 and 6500 for
good small businesses that want to have
something that will create sales
and i know this sounds typical but i'm
telling you we will make sure that you
this website pays for itself so
drastikally
um that you won't know what to do and we
really serve as your outsourced team too
we can we serve as a web team for people
we will
do the stuff for you run the campaigns
we make life easy for you
so good luck god bless if you like the
idea working with us
i tell you what just go to my website
hit schedule a consultation
fill out your simple information um you
can book on my calendar and we'd be
honored to earn your business
thank you so much for your time