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Learn How to Sell Your Online Course Without Spending Money on Ads!

Published on: November 17 2023 by Dan Henry

Learn How to Sell Your Online Course Without Spending Money on Ads!

Table of Contents:

  1. Introduction
  2. The Importance of Customers for Online Courses
  3. Building a Community
  4. Testing Theories
  5. Creating a Beta Version of the Course
  6. Selling the Beta Version
  7. Gathering Feedback and Refining the Course
  8. Launching the Refined Version
  9. Making Sales through Webinars
  10. Scaling with Ads
  11. The Role of Help and Support
  12. The Sold Out Courses Program
  13. Book a Strategy Session
  14. Conclusion


Have you ever wondered how to get customers for your online course without spending a fortune on ads? In this article, I will share with you a step-by-step strategy that helped me make $100,000 in just 30 days, mostly through organic methods. I will guide you through the process of building a community, testing your course idea, selling a beta version, refining your course based on feedback, launching the refined version, and finally scaling your course with ads. Plus, I will introduce you to the Sold Out Courses program, where you can learn the exact strategies I used to achieve success.

The Importance of Customers for Online Courses

Before we dive into the strategy, let's understand the importance of customers for your online course. Without a steady stream of customers, your course will not generate revenue or achieve its purpose of helping others. Many course creators believe that they need a large ad budget to attract customers, but that's not always the case. With the right approach, you can start getting customers even without spending a dime on ads.

Building a Community

The first step in this strategy is to build a community around your course topic. By creating a community, you can connect with potential customers, gain insights, and test your course ideas. There are various organic methods you can use to build your community, such as engaging on social media, participating in relevant forums, or starting a blog. The key is to provide value and establish yourself as an authority in your niche.

Testing Theories

Once you have a community, it's time to test your course theories. This involves sharing your ideas and getting feedback from your community members. By testing your theories, you can ensure that your course will be valuable and appealing to your target audience. Pay attention to their responses, take note of any confusion or suggestions, and use this feedback to shape your course.

Creating a Beta Version of the Course

With your theories tested, it's time to create a beta version of your course. This stripped-down version will serve as a preview for your audience. The promise is that they will have the opportunity to learn from you live and receive the refined version of the course when it becomes available. Create a webinar or a series of lessons that cover the core concepts of your course.

Selling the Beta Version

Now that you have the beta version ready, it's time to sell it to your community. Utilize your organic methods to promote the beta version and highlight the value it offers. Emphasize the exclusivity and the opportunity to be one of the first learners. Offer a limited number of spots and set a deadline to create a sense of urgency. By selling the beta version, you not only generate revenue but also gain valuable beta students who will provide feedback and testimonials.

Gathering Feedback and Refining the Course

With the beta version sold, it's time to gather feedback from your beta students. Conduct live lessons and interact with your students to identify areas for improvement. Take note of their questions, confusion, and suggestions. Use this feedback to refine your course, making it even better and more impactful. By involving your students in the course development process, you create a sense of ownership and enhance their learning experience.

Launching the Refined Version

Once you have refined your course based on the feedback, it's time to launch the refined version. Announce it to your community and create excitement around the updated course. Highlight the improvements you have made and the results your beta students have achieved. Use the success stories to build credibility and showcase the value of your course. Consider offering limited-time bonuses or discounts to incentivize early enrollment.

Making Sales through Webinars

To generate sales for your course, webinars can be a powerful tool. Conduct live webinars where you teach valuable content and offer a preview of your course. Share success stories from your beta students and address common objections. Use persuasive techniques to encourage attendees to take action and enroll in your course. You can also offer exclusive bonuses or discounts for webinar attendees to create a sense of urgency.

Scaling with Ads

Once you have made some initial sales and have revenue at your disposal, it's time to scale your course with ads. Use the knowledge and insights you gained from the beta process and refine your ad strategy. Create targeted ads that speak directly to your ideal customers, highlighting the benefits and results they can achieve through your course. As you start spending money on ads, monitor your conversion rates and make adjustments to optimize your campaigns.

The Role of Help and Support

Throughout this journey, it's important to seek help when needed. While it is possible to achieve success on your own, having the right support can accelerate your progress. Consider investing in courses, mentorship, or joining a community of like-minded course creators. Surround yourself with people who understand your challenges and can provide guidance and accountability.

The Sold Out Courses Program

If you are looking for a comprehensive program that covers all aspects of creating and selling online courses, the Sold Out Courses program might be the perfect fit for you. Created by renowned course creator Dan Henry, this program offers step-by-step guidance on everything from creating a beta version to mastering ads and scaling your course. It includes weekly calls where you can get personalized advice and support from Dan and his team.

Book a Strategy Session

If you're interested in learning more about the Sold Out Courses program and how it can help you achieve your course business goals, book a free 45-minute strategy session with Dan's team. During this session, you will discuss your course idea or business and receive valuable insights and feedback. If it's determined that the program is a good fit for you, you will learn more about the program details and the benefits of working with Dan and his team.


Getting customers for your online course doesn't necessarily require a huge ad budget. By following a strategic approach and utilizing organic methods, you can attract customers and generate revenue. The key is to build a community, test your course theories, sell a beta version, gather feedback, refine your course, and launch it to the public. Once you have a solid foundation, you can leverage ads to scale your course and achieve even greater success. Remember, the journey may involve challenges, but with the right support and guidance, you can overcome them and thrive as a course creator.

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