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Link Retargeting - How To Retarget People from Any Link You Share Using PixelMe

Published on: December 2 2022 by Tatiana James

Link Retargeting - How To Retarget People from Any Link You Share Using PixelMe

Link Retargeting - How To Retarget People from Any Link You Share Using PixelMe

startTime durationTime text
00:00:00 00:00:03 have you ever heard of the rule of seven
00:00:02 00:00:05 it states
00:00:03 00:00:06 that a prospective customer needs to see
00:00:05 00:00:10 your product not
00:00:06 00:00:13 once not twice not even three times
00:00:10 00:00:16 but at least seven times before
00:00:13 00:00:17 they buy i'm tatiana and today we're
00:00:16 00:00:20 going to be toking about
00:00:17 00:00:22 url link shorteners and retargeting ads
00:00:20 00:00:24 why they're important for your business
00:00:22 00:00:26 and how to use them
00:00:24 00:00:27 so a few days ago i was reading a
00:00:26 00:00:30 hardcover book
00:00:27 00:00:32 and the author wanted to include a url
00:00:30 00:00:34 that would lead to a webpage that would
00:00:32 00:00:35 be beneficial for his readers
00:00:34 00:00:37 and i was certainly interested in
00:00:35 00:00:39 visiting that web page but when i saw
00:00:37 00:00:42 how long the url
00:00:39 00:00:43 was i had to chuckle it was so long that
00:00:42 00:00:44 it would have taken me at least a few
00:00:43 00:00:47 minutes
00:00:44 00:00:48 just to type it in my web browser and
00:00:47 00:00:51 had i gotten a number
00:00:48 00:00:53 or a letter wrong then it would not have
00:00:51 00:00:54 worked and i would have to type it in
00:00:53 00:00:56 all over again
00:00:54 00:00:57 so unfortunately although i was
00:00:56 00:01:01 interested
00:00:57 00:01:01 in the content on that web page i did
00:01:01 00:01:04 not take
00:01:01 00:01:05 action simply because the url was too
00:01:04 00:01:08 long
00:01:05 00:01:09 so if you have an online business or an
00:01:08 00:01:12 amazon store
00:01:09 00:01:14 and you are directing people using long
00:01:12 00:01:17 tail urls the urls
00:01:14 00:01:18 as they come then you are doing it wrong
00:01:17 00:01:19 and you may be losing potential
00:01:18 00:01:23 customers
00:01:19 00:01:26 just as the way the author had lost me
00:01:23 00:01:29 so that's where url link shorteners come
00:01:26 00:01:30 in they will help you shorten a very
00:01:29 00:01:32 long link
00:01:30 00:01:34 so that it's more aesthetikally pleasing
00:01:32 00:01:37 it's easier for someone to actually
00:01:34 00:01:38 manually type into the browser it helps
00:01:37 00:01:40 with your branding
00:01:38 00:01:42 and improves your click-through rate now
00:01:40 00:01:44 the url link shortener that i recommend
00:01:42 00:01:47 is called pixel
00:01:44 00:01:47 me you may have heard of a shortener
00:01:47 00:01:50 called
00:01:47 00:01:50 bitly before it's very popular pixel me
00:01:50 00:01:53 offers
00:01:50 00:01:55 everything that bitly offers but more
00:01:53 00:01:56 not only will they help you to shorten
00:01:55 00:01:59 your links
00:01:56 00:02:02 but they also embed a pixel
00:01:59 00:02:04 in each and every one of their links
00:02:02 00:02:05 that means that whoever clicks on your
00:02:04 00:02:08 link
00:02:05 00:02:10 will be pixeled and you can now retarget
00:02:08 00:02:12 them with retargeting ads
00:02:10 00:02:13 on facebook or instagram youtube
00:02:12 00:02:16 whatever
00:02:13 00:02:16 uh whatever marketing platform you wish
00:02:16 00:02:19 to use
00:02:16 00:02:20 so i'm going to give you an example you
00:02:19 00:02:22 are an amazon seller
00:02:20 00:02:23 and you would like to do a promotion for
00:02:22 00:02:25 your brand uh
00:02:23 00:02:26 on amazon and you're going to use
00:02:25 00:02:29 instagram to do that
00:02:26 00:02:31 so on your instagram page you do a post
00:02:29 00:02:32 toking about your promotion and you
00:02:31 00:02:33 tell people to click on the link in your
00:02:32 00:02:36 bio
00:02:33 00:02:37 that link is going to be a pixel me link
00:02:36 00:02:39 and you can direct it
00:02:37 00:02:41 straight to your amazon listing and so
00:02:39 00:02:42 you have followers that are interested
00:02:41 00:02:43 in this
00:02:42 00:02:45 and they go and they click on the link
00:02:43 00:02:46 in your bio
00:02:45 00:02:49 they go to your amazon listing and for
00:02:46 00:02:52 whatever reason they decide not to
00:02:49 00:02:55 buy well because you have
00:02:52 00:02:58 a pixel on that link it's not a lost
00:02:55 00:03:01 sale you still have the potential for
00:02:58 00:03:02 to capture that sale and you do that by
00:03:01 00:03:05 retargeting them
00:03:02 00:03:06 with ads so maybe a few days later
00:03:05 00:03:09 they're on instagram
00:03:06 00:03:11 and now they start to see ads from you
00:03:09 00:03:14 promoting your product that they were
00:03:11 00:03:16 looking at just a few days ago on amazon
00:03:14 00:03:18 and remember guys it doesn't take one
00:03:16 00:03:19 time for someone to see your product and
00:03:18 00:03:22 buy it it takes at least
00:03:19 00:03:24 seven times for them for you to be
00:03:22 00:03:25 putting this product in front of their
00:03:24 00:03:27 eyes
00:03:25 00:03:29 marketing your benefits of your product
00:03:27 00:03:30 marketing why they should be buying your
00:03:29 00:03:32 product
00:03:30 00:03:33 at least seven times before they will go
00:03:32 00:03:35 ahead and make that purchase
00:03:33 00:03:37 and quite frankly i think that number is
00:03:35 00:03:40 a lot higher in this day and age
00:03:37 00:03:42 we are being marketed so many things we
00:03:40 00:03:44 there's advertisements everywhere
00:03:42 00:03:46 on your social media platforms at the
00:03:44 00:03:48 malls when you're driving
00:03:46 00:03:49 it's very easy for us to just kind of
00:03:48 00:03:52 put blinders on
00:03:49 00:03:53 and kind of block out these
00:03:52 00:03:55 advertisements
00:03:53 00:03:56 so i think the number's a lot higher
00:03:55 00:03:59 than seven these days
00:03:56 00:04:01 so as an online business owner as
00:03:59 00:04:02 someone who's doing e-commerce it's
00:04:01 00:04:05 really your responsibility
00:04:02 00:04:06 to make sure that you are retargeting
00:04:05 00:04:08 people
00:04:06 00:04:09 and you may have experienced this
00:04:08 00:04:11 yourself personally
00:04:09 00:04:13 i know i have where i've done some
00:04:11 00:04:16 online shopping gone to an
00:04:13 00:04:18 online store browsed the clothing
00:04:16 00:04:20 decided that i didn't want to purchase
00:04:18 00:04:22 and then all of a sudden i go on my
00:04:20 00:04:25 facebook page and i see
00:04:22 00:04:25 ads from that brand i go on my youtube
00:04:25 00:04:28 channel
00:04:25 00:04:31 and i see ads from that brand and
00:04:28 00:04:33 sometimes these ads are so specific
00:04:31 00:04:34 sometimes they are advertising the exact
00:04:33 00:04:37 product
00:04:34 00:04:39 that i was looking at on their website
00:04:37 00:04:41 so i could be browsing facebook and i
00:04:39 00:04:42 see that product i'm like oh yeah i did
00:04:41 00:04:44 like that product
00:04:42 00:04:46 why did i not buy it maybe i should
00:04:44 00:04:48 reconsider that decision
00:04:46 00:04:50 so that's how retargeting ads work
00:04:48 00:04:51 that's why it's important for you and
00:04:50 00:04:53 your business
00:04:51 00:04:54 so pixelme is a big company they've
00:04:53 00:04:58 helped over 20 000
00:04:54 00:05:01 amazon sellers send people to amazon
00:04:58 00:05:04 through paid ads or social media posts
00:05:01 00:05:05 and later retarget those same people
00:05:04 00:05:08 they've worked with big companies like
00:05:05 00:05:11 procter and gamble gucci and sephora
00:05:08 00:05:14 and not only will they pixel each link
00:05:11 00:05:16 but you can also brand each link so that
00:05:14 00:05:18 means that if you own your own domain
00:05:16 00:05:20 name you can actually
00:05:18 00:05:22 insert your domain name into the link so
00:05:20 00:05:25 that it just looks more professional
00:05:22 00:05:26 it helps with your branding it also
00:05:25 00:05:29 helps with your click-through rate
00:05:26 00:05:30 in addition to that they custom track
00:05:29 00:05:32 everything
00:05:30 00:05:34 so every link that's clicked will be
00:05:32 00:05:35 tracked and that's going to help you to
00:05:34 00:05:38 evaluate
00:05:35 00:05:40 to measure to see the success of those
00:05:38 00:05:42 links which instagram post was more
00:05:40 00:05:43 successful which promotion was more
00:05:42 00:05:46 successful which
00:05:43 00:05:48 facebook ad converted better and they
00:05:46 00:05:51 also allow you to create a custom
00:05:48 00:05:53 audience with every url so
00:05:51 00:05:55 i'm going to do a demo for you to show
00:05:53 00:05:58 you how easy it is to use pixel me but
00:05:55 00:06:00 before i do that i want to let you know
00:05:58 00:06:02 that pixelmy has offered my viewers
00:06:00 00:06:05 today a really awesome discount
00:06:02 00:06:06 you can get 20 off your first six months
00:06:05 00:06:08 membership
00:06:06 00:06:10 by going to my affiliate link
00:06:08 00:06:13 tatianajames.com
00:06:10 00:06:13 pixelme and then entering in the coupon
00:06:13 00:06:17 code
00:06:13 00:06:19 tatiana james 2020 underscore
00:06:17 00:06:20 monthly and so then you can take
00:06:19 00:06:22 advantage of that offer
00:06:20 00:06:24 so let me hop behind the computer to do
00:06:22 00:06:24 a little demo and show you exactly how
00:06:24 00:06:26 this works
00:06:24 00:06:28 the first thing i'm going to do is show
00:06:26 00:06:30 you how to create a link using pixelme
00:06:28 00:06:32 just hit create link enter your
00:06:30 00:06:34 destination url so in this case maybe
00:06:32 00:06:36 your amazon listing
00:06:34 00:06:37 then select the different ad platforms
00:06:36 00:06:40 that you want to use
00:06:37 00:06:41 for your pixels and you can select a
00:06:40 00:06:44 folder if you want to you know stay
00:06:41 00:06:46 organized to create some folders
00:06:44 00:06:49 really up to you and then just create
00:06:46 00:06:52 their link so it's super simple
00:06:49 00:06:53 then once you do that you will see your
00:06:52 00:06:56 link
00:06:53 00:06:57 in your folder and then you can go ahead
00:06:56 00:06:59 and use that link
00:06:57 00:07:01 anywhere you please now i'm going to
00:06:59 00:07:04 show you how to create a custom audience
00:07:01 00:07:08 on facebook using pixel me so go ahead
00:07:04 00:07:08 and click on audiences
00:07:10 00:07:17 click on create audience custom
00:07:14 00:07:20 audience and select your source
00:07:17 00:07:23 so in this case a website
00:07:20 00:07:25 and then you have to select the pixel
00:07:23 00:07:25 meet
00:07:26 00:07:30 and you're going to say people who
00:07:29 00:07:32 visited the webpage and you can select
00:07:30 00:07:36 how many days you want to
00:07:32 00:07:39 stay pixeled so in this case 180
00:07:36 00:07:45 and you can insert any urls in there
00:07:39 00:07:45 and then you can just name your audience
00:07:46 00:07:50 and then that's it and then you just
00:07:47 00:07:50 create audience
00:07:54 00:08:01 and then you hit done
00:07:58 00:08:03 there you go all done now i'm going to
00:08:01 00:08:05 show you how to create a retargeting ad
00:08:03 00:08:06 on facebook so go ahead and create a new
00:08:05 00:08:10 campaign
00:08:06 00:08:12 uh select traffic for your marketing
00:08:10 00:08:16 objective
00:08:12 00:08:16 create a campaign name
00:08:18 00:08:22 and then you just hit continue
00:08:23 00:08:27 and then select an ad set name
00:08:33 00:08:36 create an audience
00:08:37 00:08:40 using the one that we had already
00:08:39 00:08:43 created so we previously created this
00:08:40 00:08:43 audience
00:08:43 00:08:46 and then the location you can deselect
00:08:45 00:08:48 you can just put
00:08:46 00:08:50 i mean you know so at this point you
00:08:48 00:08:51 know who your audience is who your
00:08:50 00:08:52 demographic is who's buying your
00:08:51 00:08:54 products
00:08:52 00:08:55 so you can select specific countries or
00:08:54 00:08:58 states you can select
00:08:55 00:08:59 specific ages specific genders this is
00:08:58 00:09:01 where
00:08:59 00:09:03 that's why facebook advertising can be
00:09:01 00:09:03 cool because you can specify all those
00:09:03 00:09:06 things
00:09:03 00:09:07 and you know who your audience is best
00:09:06 00:09:08 but that's pretty much it then you just
00:09:07 00:09:10 say continue
00:09:08 00:09:12 so once again guys if you go to tatiana
00:09:10 00:09:13 james.com pixel me
00:09:12 00:09:14 this is what you will see you'll be
00:09:13 00:09:16 brought to this webpage where you'll
00:09:14 00:09:19 learn more about
00:09:16 00:09:20 pixel me and you can get a free trial
00:09:19 00:09:22 that's not
00:09:20 00:09:24 you don't need to input your credit card
00:09:22 00:09:27 even if you do go ahead and sign
00:09:24 00:09:28 up with a paid membership if you want to
00:09:27 00:09:31 take advantage of the 20
00:09:28 00:09:32 off for six months that they are
00:09:31 00:09:36 offering all of my viewers
00:09:32 00:09:38 you'll still get that free trial and
00:09:36 00:09:40 all you have to do is click on sign up
00:09:38 00:09:43 and then just enter the coupon code
00:09:40 00:09:46 tatiana james 2020 underscore
00:09:43 00:09:48 monthly all right guys so i hope that
00:09:46 00:09:51 you enjoyed this video
00:09:48 00:09:52 remember the importance of retargeting
00:09:51 00:09:55 ads
00:09:52 00:09:56 it takes someone several times of seeing
00:09:55 00:09:58 your product
00:09:56 00:10:00 hearing the benefits before they
00:09:58 00:10:01 actually make the decision to buy your
00:10:00 00:10:04 product
00:10:01 00:10:04 so if you're only marketing to them once
00:10:04 00:10:07 then you
00:10:04 00:10:09 are losing potential sales and so
00:10:07 00:10:10 definitely explore that learn more about
00:10:09 00:10:13 retargeting ads
00:10:10 00:10:14 and you can start by using pixel me
00:10:13 00:10:15 links will be in the description box
00:10:14 00:10:16 below
00:10:15 00:10:18 thanks for watching if you have
00:10:16 00:10:21 questions comment down below and i'll
00:10:18 00:10:21 see you in the next video