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linkedin ads 2022

Published on: June 29 2023 by pipiads

Hey guys, Yvonne here and in this video, I want to show you how to create LinkedIn ads in 2022. LinkedIn is an amazing place for you guys to advertise on, often neglected and forgotten about because everybody's so focused on Facebook nowadays. But as you can see here, LinkedIn has over 722 million members and 310 million monthly active users. That is a lot of people you guys can reach. In addition, the targeting options on LinkedIn are very specific and detailed, and you can definitely use that to your advantage to run your ads to the right people. I'm gonna show you how to do everything here in this video as you watch behind my shoulder. That said, let's get straight into it.

- LinkedIn is an amazing platform for advertising

- Over 722 million members and 310 million monthly active users

- Specific and detailed targeting options

- Tutorial on how to create LinkedIn ads in 2022

How to create LinkedIn ads:

1. Create a LinkedIn profile

- Click on Advertise button

- No need to fill in profile details, just need to see Advertise button

2. Create a LinkedIn account

- Click on Create button

- Name the account and select currency

- Create a business page (similar to Facebook)

- Fill in details such as name, URL, website, industry, company size, type, logo, and tagline

- Click on Create page

3. Set up a campaign group

- Click on Create button under Campaign Groups

- Name the campaign group and set the start date

- Choose the objective (e.g. website visits)

4. Set up the audience

- Select the location (e.g. Canada, USA)

- Narrow down the audience by demographics, job experience, education, interests, etc.

- Choose the company name, revenue, interests, and trades (e.g. guitar forum, guitar playing member skills)

- Change the name of the campaign to reflect the targeting (e.g. Canada/USA - Guitar Forum)

5. Create the ads

- Select the ad format (e.g. sponsored content, message ads)

- Choose the ad language and format (e.g. image, video, carousel)

- Write the ad copy and add the image or video

- Preview the ad and publish it

- LinkedIn is a great platform for advertising

- Specific and detailed targeting options

- Follow the steps to create LinkedIn ads in 2022

LinkedIn Ads 2022 - for B2B Lead Generation

In this video, the speaker talks about what is working from a B2B lead generation perspective on LinkedIn ads in 2022. The speaker is an expert in the field and oversees the paid social practice for Brain Labs, a global advertising agency. The video is not about repeating tactics that have worked in the past but about adding new insights to the strategies.

Key points discussed in the video include:

- The cost of advertising on LinkedIn in 2022, which can be quite expensive compared to other markets. The speaker suggests that advertisers need to have the right budget to see success for their campaigns. A report called an exposure analysis report can help advertisers understand the right budget to spend against audiences for each campaign to ensure they are driving as many conversions as possible.

- The type of content that is needed to dominate LinkedIn campaigns, which can change year over year. The speaker highlights that the content needs to be developed for different stages of the buying journey. Examples include reports and eBooks for top of the funnel content, webinars for users who are already aware of a challenge, case studies and comparison guides for an audience that is closer to making a purchase decision, and testimonials for someone that is already familiar with the challenge and has done some research.

- Third party data providers, which can help advertisers go beyond LinkedIn's native data. Axiom and Bombora are two third party data providers that work with LinkedIn and allow advertisers to access other types of audiences. Bombora, for example, is a repository of over 5000 websites where a lot of B2B IT decision makers tend to do some research, and its technology allows advertisers to detect where a specific company is in a particular market.

- A reframing of the way that advertisers think about the sales cycle in the sales funnel. The speaker suggests that most people before they get to the point where they are ready to make a buying decision have already chosen the brands they want to do business with, so it's important to talk to these audiences before they're ready to buy.

In conclusion, the video provides valuable insights into what is working in B2B lead generation on LinkedIn ads in 2022. Advertisers need to have the right budget, create content for different stages of the buying journey, explore third party data providers, and talk to audiences before they're ready to buy.

A Step by Step Guide to Marketing Your Business on LinkedIn

In this episode, we learn how to effectively market our business on LinkedIn. The first step is to identify and locate our target market, as this will allow us to properly categorize and connect with them. We should create a customer avatar to ensure we're targeting the right kind of person for our business. Going too broad in our messaging will water it down and make it less effective, so it's important to speak our target market's language and address their specific pains and problems.

Fortunately, LinkedIn has a powerful business-specific search engine that allows us to hone in on our ideal customer or client. We can even use a rough formula to estimate a company's revenue based on their employee count. Once we've found our target market, we can start creating content that addresses their miracles (goals) and miseries (problems). By providing value ahead of time, we can position ourselves as a valuable resource and someone they can rely on for help.

To make sure our content is effective, we should create a LinkedIn marketing funnel that optimizes the customer journey. This means having a dedicated lead magnet available for download on our profile and using gated and ungated content to capture leads and provide value. Ultimately, we want to transfer our leads into customers through our conversion mechanism, whether that's a sales call, in-person meeting, or demo.

Finally, we should take advantage of the LinkedIn marketing blog, which provides valuable insights and trends that can inform our content strategy. By following these steps and strategies, we can effectively market our business on LinkedIn and generate more leads, customers, and sales.

The Ultimate LinkedIn Ads Guide 2022 - [🚀DOUBLE Your Results!🔥]

LinkedIn Ads: The Ultimate Guide to Exploding Your Growth in 2022

LinkedIn is one of the most efficient methods of acquiring new clients through paid advertising for B2B companies. In this video, we will guide you through everything you need to know to explode your growth with LinkedIn Ads in 2022.

What makes LinkedIn Ads so amazing?

- Insane targeting: LinkedIn is a B2B social media platform where professionals submit loads of information about their career, making it easy to target very specific roles.

- High-quality leads: LinkedIn tends to give you very high-quality leads compared to other platforms like Facebook or Google PPC.

The cons of LinkedIn Ads:

- Expensive: LinkedIn is one of the most expensive advertising platforms due to its targeting capabilities.

- Not easy: You need to be experienced with running ads to make LinkedIn Ads work for you.

Mistakes to avoid:

- Treating LinkedIn Ads like Google PPC Ads

- Creating narcissistic ads that only talk about the company

- Not using efficient funnels

How to figure out if LinkedIn Ads are right for you:

- Check your average order value

- Have a follow-up process in place

- Take advantage of LinkedIn's targeting

- Have a proven track record of selling your service outside of LinkedIn

Typical LinkedIn Ads funnel:

- Create a specific industry-specific job title, roles, etc., that you want to go after.

- Offer a lead magnet, like a white paper, to acquire leads.

- Use a lead form instead of a landing page for a more efficient funnel.

- Nurturing leads with sales development reps and follow-up processes.

LinkedIn Ads can be a powerful tool for B2B companies to acquire new clients. By following our guide, you can explode your growth with LinkedIn Ads in 2022. Remember, there are exceptions to all of the rules, but 80 to 90% of people will need to follow what we have outlined in this video.

The BEST LinkedIn Marketing Strategy For 2022! (Step By Step)

- Welcome to another video on LinkedIn marketing strategies for 2022

- This article will provide valuable tips and information to take your LinkedIn game to the next level

- Grab a pen and paper to take notes

Step One:

- Optimize your profile to make a good first impression

- Add a nice headshot and a compelling banner image

- Include all the necessary information about who you are and how you can help potential customers

Step Two:

- Determine what types of content your audience would be interested in

- Consider industry news, common pain points, and cliche scenarios

- Videos and polls are currently popular

- Slides are a great alternative to presenting in front of the camera

- Use images to support your copy

Step Three:

- Grow your network by connecting with people in your target audience

- Provide valuable content to encourage engagement and sharing

- Utilize LinkedIn groups to share intimate and detailed content with a more targeted audience

Step Four:

- Use groups to further narrow down your target audience

- Invite people to a specific industry or service-specific group

- Use this as an opportunity to pitch to a more engaged audience

Step Five:

- Consistency is crucial on LinkedIn

- Update your profile regularly and post relevant content

- Grow your network each week

- Stay consistent and watch engagement and followers increase

- LinkedIn is an important platform for business marketing

- Take action and implement these strategies to stay ahead

- Check out the valuable links in the description for additional resources

LINKEDIN ADS TUTORIAL for BEGINNERS: How to run your campaign in 2022.

If you're a B2B marketer, LinkedIn is one of the most powerful marketing tools you can use. In this video, we'll show you step by step how to create a LinkedIn ad campaign.

- LinkedIn is a powerful B2B marketing tool

- B2B content is more relevant on LinkedIn than other social platforms

Creating a LinkedIn Ad Account:

- Go to Work and then Advertise

- Click Create and then Account

- Choose currency and associate LinkedIn page with account (optional)

Understanding Campaign Groups, Campaigns, and Ads:

- Campaign Groups add grouping level to ad account

- Campaigns are under Campaign Groups and contain individual ads

- Ads are under Campaigns and are individual ad formats

Creating a Campaign Group:

- Click Create and then Campaign Group

- Name the group and set start date

- Repeat for different target priorities

Creating a Campaign:

- Select a Campaign Group

- Choose objective (Website Visits, Lead Generation, etc.)

- Select target audience (location, job experience, interests, etc.)

- Choose ad format (Single Image Ad, Carousel Ad, etc.)

- Set budget (lifetime or daily)

- Optimize goals with bidding (maximum delivery or target cost)

- Set up conversion tracking (optional)

Creating an Ad:

- Click Create New Ad

- Upload image and give ad a name

- Add URL and consider adding a UTM tag

- LinkedIn is a valuable tool for B2B marketers

- Creating a LinkedIn ad campaign involves understanding Campaign Groups, Campaigns, and Ads

- Choose your objective and target audience wisely for best results

- Consider optimizing your goals with bidding and setting up conversion tracking for extra reporting and visibility.

LinkedIn Ads For Beginners: How To Run Your First Campaign

LinkedIn Advertising: The Ultimate Guide to Setting Up Your First Ad Campaign

If you're a B2B marketer looking to generate leads and market to influential professionals, LinkedIn Advertising is the platform for you. With LinkedIn's audience of executives and decision-makers, you can leverage their buying power to grow your business. In this video, we'll show you how to set up your first ad campaign and share four tips to make your ad convert.

1. Set up your campaign:

- Create a campaign group to control budget and reporting.

- Choose a name, start date, end date, and budget.

- Add campaigns to your group to target specific audiences.

2. Target your audience:

- Use data to back up your decisions.

- Consider past clients and social media following.

- Use Google Trends, Reddit forums, and competitive research to make educated decisions.

- Play around with audience settings until you find your winning combination.

3. Choose your ad format:

- Sponsored content (video, photo, or job ad).

- Direct sponsored content (test audiences and create different versions of your ads).

- Sponsored inMail (message ads).

- Dynamic ads (personalized for each individual).

- Text ads (show up in the right column or on top of the page).

- Message ads (set up multiple call-to-action buttons).

4. Set your budget and schedule:

- Set both a daily and lifetime budget.

- Choose to deliver ads to members most likely to click on your landing page.

- Choose to enable audience expansion to show your ad to similar LinkedIn members.

5. Create your ad:

- Use a clear call-to-action and relevant imagery.

- Keep content short and people-centric.

- Call out noteworthy stats, quotes, and testimonials.

- Follow through with an irresistible offer.

LinkedIn Advertising is a powerful platform for B2B marketers looking to generate leads and market to influential professionals. By following these five steps, you can set up your first ad campaign and start growing your business today. Don't forget to sign up for our free 30-minute webinar to level up your digital marketing skills.

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