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LinkedIn Content Creation Success Tips

Published on: December 5 2022 by Social Media Examiner

LinkedIn Content Creation Success Tips

LinkedIn Content Creation Success Tips

startTime durationTime text
00:00:00 00:00:02 - If you use a ton of "I" Messages in the beginning,
00:00:02 00:00:03 four lines of your post,
00:00:03 00:00:05 there's a good chance people aren't gonna click.
00:00:05 00:00:08 They wanna know what's in it for them and why it matters
00:00:08 00:00:09 to the rest of the world.
00:00:09 00:00:10 You can tok about yourself,
00:00:10 00:00:12 but maybe save it for the next few lines.
00:00:15 00:00:16 - Today, I am extremely excited
00:00:16 00:00:18 to be joined by Daniel Kading.
00:00:18 00:00:20 If you don't know who Daniel is, he's a content strategist,
00:00:20 00:00:23 consultant and coach who helps small businesses and creators
00:00:23 00:00:26 craft compelling content that attracts customers.
00:00:26 00:00:29 He's also the author of the LinkedIn engagement playbook.
00:00:29 00:00:30 Daniel, welcome to the show.
00:00:30 00:00:32 - Thank you, I really appreciate it.
00:00:32 00:00:33 It's great to be here.
00:00:33 00:00:34 Super excited.
00:00:34 00:00:35 - I am as well.
00:00:35 00:00:36 So today, Daniel and I are gonna explore
00:00:36 00:00:38 how to create successful
00:00:38 00:00:40 content on LinkedIn.
00:00:40 00:00:42 Now, before we go there, Daniel,
00:00:42 00:00:43 I would love to hear your story.
00:00:43 00:00:44 How did you get into LinkedIn?
00:00:44 00:00:45 How'd you get into social,
00:00:45 00:00:46 what's your story?
00:00:46 00:00:48 Start wherever you wanna start.
00:00:48 00:00:50 - Cool, cool. I love this one.
00:00:50 00:00:53 So I went, started out with poetry in high school,
00:00:53 00:00:55 got really involved with writing
00:00:56 00:00:57 and I really felt like it
00:00:57 00:00:59 was a better version of art for me.
00:00:59 00:01:01 I was able to express something
00:01:01 00:01:04 that I was not able to through artwork.
00:01:04 00:01:05 It felt more vague to me,
00:01:06 00:01:08 less obvious what I was trying to communicate.
00:01:08 00:01:10 So I started writing, I picked up some Jim Morrison books.
00:01:10 00:01:12 I fell in love with that sort of poetry
00:01:12 00:01:15 and prose and sort of that dark side of it,
00:01:15 00:01:18 where you could really tok about the human condition
00:01:18 00:01:21 and all that stuff and I got really into it.
00:01:21 00:01:25 I eventually transcribed that into a bit of slam poetry
00:01:25 00:01:28 for three years and I performed
00:01:28 00:01:30 and did a whole bunch of stuff in front audiences.
00:01:30 00:01:32 - What is slam poetry for people
00:01:32 00:01:33 that don't have idea what that is?
00:01:33 00:01:35 - Performance poetry.
00:01:35 00:01:38 So you compete and you go back and forth round for round
00:01:38 00:01:41 with other performers and poets who try to win
00:01:41 00:01:44 over the crowd, win over the judges.
00:01:44 00:01:45 - Cool.
00:01:45 00:01:48 - Yeah, and so it's a different form of poetry
00:01:49 00:01:51 that really challenges you to try to find a way
00:01:51 00:01:55 to appeal to pure strangers and so through that
00:01:55 00:01:57 I really felt like I got a lot of actual copywriting
00:01:57 00:01:59 experience out of it.
00:02:00 00:02:03 And learned a lot about how to work an audience
00:02:04 00:02:06 and also to have that confidence to do that.
00:02:06 00:02:07 So when it came to actually creating content,
00:02:07 00:02:09 it wasn't nearly as scary for me
00:02:09 00:02:10 because I'd already done that.
00:02:12 00:02:14 So, you know, fast forward a few years.
00:02:14 00:02:16 I have a baby with my daughter or sorry,
00:02:16 00:02:18 a daughter with my wife.
00:02:19 00:02:21 - I get it, yeah, that would be weird
00:02:21 00:02:21 the other way around.
00:02:21 00:02:22 - Dyslexic, dyslexic, right?
00:02:22 00:02:23 - I am as well, so I get it.
00:02:23 00:02:25 - Yeah.
00:02:25 00:02:27 Yeah and that was a huge,
00:02:27 00:02:29 that was a huge turning point for me.
00:02:30 00:02:32 I gave up on the manufacturing job that I'd been working in.
00:02:32 00:02:33 I was just tired of,
00:02:33 00:02:38 depending on somebody else in a cubicle 4 floors up
00:02:38 00:02:39 to figure out whether or not
00:02:39 00:02:41 I was gonna get a promotion or not.
00:02:41 00:02:42 So I didn't like that.
00:02:42 00:02:45 And I left that job, got back into school,
00:02:45 00:02:46 finished my marketing degree.
00:02:46 00:02:48 But during that time,
00:02:48 00:02:50 I was in online school doing a lot of discussion boards
00:02:50 00:02:52 and toking to a lot of other people
00:02:53 00:02:55 and no one really seemed to be as obsessed
00:02:55 00:02:57 with these ideas as I was.
00:02:57 00:03:00 And so I started taking what I was putting in my discussion
00:03:00 00:03:03 board onto LinkedIn and I found a community.
00:03:03 00:03:05 I found a ton of people that really seemed
00:03:05 00:03:08 to like it, really enjoyed going back and forth.
00:03:08 00:03:10 I realized really quickly that there was a lot
00:03:10 00:03:12 of little tricks and ways that you could
00:03:12 00:03:14 hack the algorithm through simple
00:03:14 00:03:18 conversations and leading things forward
00:03:18 00:03:20 and creating that buzz through asking questions
00:03:21 00:03:24 and genuinely wanting to get people's insights.
00:03:24 00:03:26 So I eventually started meeting with other creators
00:03:26 00:03:27 and a lot of the stuff I knew
00:03:27 00:03:30 was really not as obvious to them as it was to me.
00:03:31 00:03:33 And I started freelancing,
00:03:33 00:03:34 selling that information to other people
00:03:34 00:03:36 and coaching others.
00:03:36 00:03:37 - Just outta curiosity. - Yeah.
00:03:37 00:03:38 - When was that?
00:03:38 00:03:39 When did you start this LinkedIn journey?
00:03:39 00:03:41 How many years ago was that do you think?
00:03:41 00:03:42 When do you think that was?
00:03:42 00:03:44 - I'd say I fully committed
00:03:44 00:03:46 at the start of the pandemic basically and then.
00:03:46 00:03:47 - Okay, cool.
00:03:47 00:03:50 - The freelancing started about halfway through that.
00:03:51 00:03:52 So yeah, I'd say two years now,
00:03:52 00:03:55 roughly maybe a little bit more so.
00:03:55 00:03:57 - So you're on LinkedIn and you're creating,
00:03:57 00:03:58 what kind of content were you creating on LinkedIn
00:03:58 00:03:59 just outta curiosity?
00:03:59 00:04:00 - In the very beginning,
00:04:00 00:04:03 it was all about just telling stories from the road
00:04:03 00:04:06 of like being in sales
00:04:06 00:04:07 and working in this application startup that I had,
00:04:07 00:04:09 I was in for a little bit,
00:04:10 00:04:12 and it was a restaurant app,
00:04:12 00:04:14 deals from discounts for college kids.
00:04:14 00:04:15 So it was all about the college kids.
00:04:15 00:04:18 And I would write about all these crazy weird stories
00:04:18 00:04:19 and interactions I would have
00:04:19 00:04:21 trying to boost this platform all over town,
00:04:21 00:04:24 toking to so many random people,
00:04:24 00:04:26 and it's amazing how hard it is to get a college kid
00:04:26 00:04:30 to spend five bucks on a sub subscription, on an app.
00:04:30 00:04:32 But anyways, that's another story for another day,
00:04:32 00:04:34 but you know, all these things I started learning
00:04:34 00:04:37 and I'd share those sales experiences
00:04:37 00:04:38 and tag sales people
00:04:38 00:04:40 and a few other tags and get other sales people
00:04:40 00:04:41 to share their insights.
00:04:41 00:04:45 And yeah, that was kind of the very beginning for me,
00:04:45 00:04:47 was toking about just stuff that was happening around me.
00:04:47 00:04:50 And I'm still doing that so.
00:04:50 00:04:55 - So when you started to get traction on LinkedIn,
00:04:55 00:04:57 you started right around the pandemic it sounds like.
00:04:57 00:04:58 So somewhere along the line,
00:04:58 00:05:01 I think you mentioned that you started doing courses,
00:05:01 00:05:04 or I don't know, some sort of taking on clients or whatever.
00:05:04 00:05:06 Tell us a little bit about that business journey
00:05:06 00:05:08 and maybe bring us up to the present as well.
00:05:08 00:05:10 - Oh, yeah, the process
00:05:10 00:05:12 of getting from that point to this point.
00:05:12 00:05:14 - Yeah, just, just a little more of that story,
00:05:14 00:05:15 yeah, exactly.
00:05:15 00:05:15 - Oh, yeah.
00:05:15 00:05:17 In the beginning, I was like, I'm a freelancer.
00:05:17 00:05:19 Yeah, I'm offering services.
00:05:19 00:05:20 I don't know what to charge.
00:05:20 00:05:22 I was like, what is this worth?
00:05:22 00:05:24 I didn't even know what it was worth yet.
00:05:24 00:05:28 In the beginning I got the idea from a friend on Twitter.
00:05:28 00:05:30 I basically did a Twitter thread and I was like,
00:05:30 00:05:32 dude, did I do okay on this?
00:05:32 00:05:33 Like what, what went wrong?
00:05:33 00:05:35 And I sent it to him and then he screenshotted it
00:05:35 00:05:39 and gave me some little pointers and left a comment box.
00:05:39 00:05:41 And I was like, whoa, I'm like, that is,
00:05:43 00:05:44 the lights went on and I was like,
00:05:44 00:05:46 I could do this for people on LinkedIn.
00:05:46 00:05:47 And so I was like,
00:05:47 00:05:49 I could check people's stuff and I could give them feedback.
00:05:49 00:05:52 And so it started out as like this content check
00:05:52 00:05:53 where I would check people's content, give them feedback,
00:05:53 00:05:55 help them improve what they're doing.
00:05:55 00:05:58 And then it really quickly it became,
00:05:58 00:06:00 they needed me to ghost write for them
00:06:00 00:06:01 and they needed me to do more for them.
00:06:01 00:06:03 But yeah, the first few clients
00:06:03 00:06:04 I had my head in the clouds,
00:06:05 00:06:06 I had no idea what I was doing.
00:06:06 00:06:08 Had no idea who to appeal to.
00:06:08 00:06:09 I was like, oh, you wanna work with me?
00:06:09 00:06:10 Let's do this
00:06:12 00:06:14 and very quickly I realized that I really wanted
00:06:14 00:06:16 to work with people that believed in LinkedIn,
00:06:16 00:06:19 at least to some regard to start out with.
00:06:19 00:06:22 People that had that already in advance,
00:06:22 00:06:24 had bought into the fact
00:06:24 00:06:26 that they could build a business by simply
00:06:26 00:06:28 sharing their stories in a very consistent manner
00:06:29 00:06:31 on LinkedIn and the yield would be higher
00:06:31 00:06:32 and they'd be able to do more with it.
00:06:32 00:06:34 And those connections would mean
00:06:34 00:06:36 so much more than just customers,
00:06:36 00:06:38 but partnerships and relationships
00:06:38 00:06:41 and loyal fans too, so yeah.
00:06:41 00:06:44 But it very quickly moved into that.
00:06:44 00:06:47 And I feel like I've gotten to that point
00:06:47 00:06:48 where I've reached that stride where I'm,
00:06:48 00:06:50 I feel like I'm charging the right amount
00:06:50 00:06:53 and I have the right kind of people coming to me
00:06:53 00:06:54 and that's because I've worked tirelessly
00:06:54 00:06:56 on my brand and trying
00:06:56 00:06:59 to make sure that when people come to my page,
00:06:59 00:07:01 they know why I'm here and what I'm here to do.
00:07:01 00:07:03 And hopefully they're inspired by some of what I'm saying.
00:07:03 00:07:04 So, yeah.
00:07:04 00:07:05 - Excellent.
00:07:05 00:07:08 So today, what are you doing?
00:07:08 00:07:10 What are the services that you're offering?
00:07:10 00:07:11 Just tell us that a little bit,
00:07:11 00:07:15 is it the same kind of things you were doing two years ago?
00:07:15 00:07:16 - So right now I'm writing
00:07:16 00:07:18 my biggest thing is doing ghost writing
00:07:18 00:07:19 for LinkedIn creators
00:07:19 00:07:22 and business professionals of all sorts,
00:07:22 00:07:24 in any kind of industry,
00:07:24 00:07:27 but anybody that has a compelling, just has a lot to say,
00:07:27 00:07:29 and they need someone to help them figure out
00:07:29 00:07:31 which direction to place it.
00:07:31 00:07:32 So, yeah, right now I'm doing that.
00:07:32 00:07:36 And I do 12 pieces of content for each each one.
00:07:36 00:07:37 That's three a week.
00:07:37 00:07:39 They can fill in the gaps in between if they want,
00:07:39 00:07:40 or three is probably a good amount
00:07:41 00:07:44 and will be perfectly suitable in the algorithm.
00:07:44 00:07:45 And yeah, so I help 'em write it.
00:07:45 00:07:49 I also not only develop the content for them,
00:07:49 00:07:53 but I also bake in all the calls to conversation
00:07:53 00:07:54 and calls to action
00:07:54 00:07:57 and all the storytelling features that you would wanna see.
00:07:57 00:08:00 I try to make it very approachable and dialogue-based
00:08:00 00:08:02 and conversational because there's too much snooty stuff
00:08:02 00:08:04 on LinkedIn already.
00:08:04 00:08:05 So I figure let's keep it casual.
00:08:05 00:08:07 Let's make it fun for people.
00:08:08 00:08:10 And it also makes it more enjoyable for everybody
00:08:10 00:08:13 to respond and get involved in the conversation too.
00:08:13 00:08:14 So, yeah.
00:08:14 00:08:15 - Excellent.
00:08:16 00:08:17 So what I love about your story
00:08:17 00:08:19 is you went from X to Y, right?
00:08:19 00:08:22 Went from working the job you really didn't enjoy doing
00:08:22 00:08:24 to experimenting with LinkedIn
00:08:24 00:08:26 and realizing you could build a business for yourself
00:08:26 00:08:28 on LinkedIn and then began helping
00:08:28 00:08:29 others do it as well.
00:08:29 00:08:31 So there's a lot of people listening right now
00:08:31 00:08:33 that might be a skeptikal a little bit about LinkedIn.
00:08:33 00:08:36 Maybe they're more on Twitter or Instagram or Facebook,
00:08:36 00:08:40 and they don't realize maybe the potential of LinkedIn.
00:08:40 00:08:43 So what do you wanna say to those listening right now,
00:08:43 00:08:46 whether they be creators or marketers or entrepreneurs.
00:08:46 00:08:49 What is it about LinkedIn in partikular that they ought to
00:08:49 00:08:50 pay attention to?
00:08:50 00:08:51 Why is it such a good platform?
00:08:53 00:08:54 - So let's tell a story,
00:08:54 00:08:57 'cause that's the best way to do it.
00:08:57 00:08:59 And this is something that happened to me
00:08:59 00:09:02 kind of early on when I just got started
00:09:02 00:09:03 with my freelancing stuff.
00:09:03 00:09:06 I was literally just analyzing brands
00:09:06 00:09:08 I thought were doing a really cool thing with their
00:09:08 00:09:12 communication of how they appealed to their audience.
00:09:12 00:09:14 And so I took the Gong brand for instance
00:09:14 00:09:15 and I just am in,
00:09:15 00:09:17 I was in love with the way they had presented themselves.
00:09:17 00:09:20 And I worked in a SaaS floor or I worked on a SaaS
00:09:20 00:09:23 company and I was doing email and I was trying to sell,
00:09:23 00:09:24 sell over the phone.
00:09:24 00:09:26 And whenever someone hit the end of the month
00:09:26 00:09:28 and they got their sales quota, they hit the Gong.
00:09:28 00:09:29 And I was just like,
00:09:29 00:09:31 that's exactly the value pitch in the name.
00:09:31 00:09:35 And so I wrote a whole piece about how nuanced it was
00:09:35 00:09:36 and I thought it was super cool
00:09:36 00:09:39 and one of their like SDRs or something commented on it.
00:09:39 00:09:42 And then a few other people started commenting on it.
00:09:42 00:09:46 And before I know it, I have the CMO Udi Ledergor,
00:09:46 00:09:48 who I had literally just listened to on a podcast
00:09:48 00:09:50 a few weeks before that,
00:09:50 00:09:52 toking just amazingly smart stuff.
00:09:52 00:09:54 And then all of a sudden he's commenting on my post
00:09:54 00:09:57 and he's joining in on the conversation.
00:09:57 00:09:59 And the whole reason that happened is because LinkedIn
00:09:59 00:10:00 is set up like that.
00:10:00 00:10:01 They want you to,
00:10:01 00:10:02 they want to have you
00:10:02 00:10:04 on the platform for as long as possible,
00:10:04 00:10:05 just like any other.
00:10:05 00:10:07 But the way they do that is by connecting people
00:10:07 00:10:10 that know each other on a one-on-one basis
00:10:10 00:10:12 and people that may be associated.
00:10:13 00:10:14 And so if I had at the time,
00:10:14 00:10:16 if I was like ready for that,
00:10:16 00:10:18 ready to catch lightning like I could have,
00:10:18 00:10:21 I could have stayed in Udi's circle and I could have
00:10:21 00:10:23 continued to post content because as soon as Udi
00:10:23 00:10:26 had commented on my post and I responded to it,
00:10:26 00:10:27 the algorithm was saying,
00:10:27 00:10:30 we know each other and now it's gonna match up our
00:10:30 00:10:32 algorithms to some degree.
00:10:33 00:10:35 And so if I had just posted,
00:10:35 00:10:37 the next day and I'm toking to Udi again
00:10:37 00:10:39 the next day in the comments,
00:10:39 00:10:41 that post will show up in his feed.
00:10:41 00:10:43 And before, you know, it,
00:10:43 00:10:46 you're on the main page of a top executive
00:10:46 00:10:47 and a huge company
00:10:48 00:10:51 that you just were listening to on a podcast.
00:10:51 00:10:54 So I think there's a lot of power there for entrepreneurs
00:10:54 00:10:56 and people that wanna scale their businesses,
00:10:56 00:10:58 or just build a small service based
00:10:59 00:11:03 10 client business that they wanna work from their laptop.
00:11:03 00:11:05 You can create that content.
00:11:05 00:11:08 You can build an incredible message and you can actually get
00:11:08 00:11:10 connected with big names
00:11:10 00:11:13 at big companies on accident, really.
00:11:13 00:11:16 But if you're putting a strategy behind it
00:11:16 00:11:19 and you're thinking ahead about what each one of those
00:11:19 00:11:21 touchpoint is gonna do,
00:11:21 00:11:24 you can send a DM at a certain point and say,
00:11:24 00:11:26 thank you so much for engaging with my content
00:11:26 00:11:28 and being in my circle.
00:11:28 00:11:31 And I appreciate that so much.
00:11:31 00:11:32 And if that person responds to you,
00:11:32 00:11:34 even if you're not sending them a sales DM,
00:11:34 00:11:36 now all of a sudden LinkedIn's paying attention to that.
00:11:36 00:11:37 And they're like, oh, they're toking in the DM's.
00:11:37 00:11:39 These guys are close.
00:11:39 00:11:40 And so before you know it,
00:11:40 00:11:41 you're seeing their content,
00:11:41 00:11:44 they're seeing your content and you never send a sales DM,
00:11:44 00:11:47 but your content can do a ton of passive selling
00:11:47 00:11:49 about who you are and what you do with your clients.
00:11:49 00:11:51 And you get to tell that story.
00:11:51 00:11:54 So I think it's really impactful because that content
00:11:54 00:11:56 becomes a part of your social selling strategy,
00:11:56 00:11:59 because it builds trust passively with people like Udi
00:11:59 00:12:01 or a whole bunch of other people.
00:12:02 00:12:04 And I've had so many moments like that where yeah,
00:12:04 00:12:06 you end up connected with people you would never expect.
00:12:06 00:12:09 And I think that's what's really cool about it.
00:12:10 00:12:11 - What I really like about what you're toking about
00:12:11 00:12:13 is if you think about Twitter,
00:12:13 00:12:15 it's really hard to say very much because you're gonna have
00:12:15 00:12:17 to do a tweet thread with a bunch of them,
00:12:17 00:12:18 a bunch of tweets.
00:12:18 00:12:19 - Yeah.
00:12:19 00:12:20 - Or if you think of Facebook,
00:12:20 00:12:21 Facebook is the only other real platform
00:12:21 00:12:24 that allows you to write really long comments.
00:12:24 00:12:27 But the algorithm on Facebook is different
00:12:27 00:12:28 than the algorithm on LinkedIn.
00:12:28 00:12:31 What I love about the algorithm on LinkedIn is the moment
00:12:31 00:12:35 someone comments on LinkedIn, their network sees it, right?
00:12:35 00:12:35 - Yes.
00:12:35 00:12:36 - That's not how it works on Facebook.
00:12:36 00:12:39 When you comment on Facebook,
00:12:39 00:12:42 only the people who are following that page
00:12:42 00:12:44 and happen to be in your network see it, right?
00:12:44 00:12:46 So it's far more granular.
00:12:47 00:12:49 And I love the fact that every comment
00:12:49 00:12:52 does open up a whole new possible exposure
00:12:52 00:12:55 to people to see that written word content.
00:12:55 00:12:56 - Absolutely.
00:12:56 00:12:59 - So let's tok about your strategy, like at a high level,
00:12:59 00:13:01 obviously we're toking about written,
00:13:01 00:13:02 but there's more to it.
00:13:02 00:13:03 We're gonna get into that little bit,
00:13:03 00:13:05 but what is your strategy,
00:13:05 00:13:08 your LinkedIn content strategy at a macro level?
00:13:08 00:13:10 tok to me about that.
00:13:10 00:13:13 - I hope I answer the question correctly,
00:13:13 00:13:17 minus the big terms like macro and micro so.
00:13:17 00:13:19 - Well, let me rephrase.
00:13:19 00:13:21 What is your content strategy at a high level?
00:13:21 00:13:22 Let's tok about that on LinkedIn.
00:13:22 00:13:25 - Yeah, I'll just, I'll get into the weeds with you.
00:13:25 00:13:30 Yeah so I post twice a day minimum to LinkedIn.
00:13:30 00:13:33 I try to do a contextual post every morning if I can.
00:13:33 00:13:35 What I mean by that is something that's more flushed out,
00:13:35 00:13:37 really goes in into detail
00:13:38 00:13:40 and gives people something to chew on for sure.
00:13:40 00:13:43 And then I'll post that in the morning,
00:13:43 00:13:45 sometime the range of 10 to 12 o'clock and then I'll do
00:13:45 00:13:49 another post in the afternoon, three to 6:00 p.m., whatever.
00:13:49 00:13:51 And it could be something really experimental,
00:13:51 00:13:53 whether it's a series of pictures,
00:13:53 00:13:55 a carousel that I've repurposed from a tweet thread
00:13:56 00:13:58 or a video that I've repurposed from TikTok,
00:13:58 00:14:00 something that maybe is repurposed and taken somewhere else.
00:14:00 00:14:04 And I share that process behind it.
00:14:04 00:14:06 But the big thing is that I try to make sure
00:14:06 00:14:09 that I have a very good system
00:14:09 00:14:13 of note taking so that I have that in place at all times.
00:14:13 00:14:14 And you can call them content buckets.
00:14:14 00:14:16 You can call them content pillars,
00:14:16 00:14:17 whatever you wanna call them.
00:14:17 00:14:20 But places where you collect your ideas
00:14:20 00:14:22 under a specific umbrella
00:14:23 00:14:25 and you come in there and you pluck them out
00:14:25 00:14:27 and you flush them out at a later time.
00:14:27 00:14:29 But you remember to keep them because I feel
00:14:29 00:14:30 like the biggest insights come
00:14:30 00:14:31 and I've toked about this before,
00:14:31 00:14:33 but like the biggest insights are when you don't have time
00:14:33 00:14:34 for those insights.
00:14:34 00:14:36 And so if you are able to capture those and allow those
00:14:36 00:14:38 interruptions into your life
00:14:38 00:14:40 and keep them and save them for later,
00:14:40 00:14:43 you can expand on them because it's that some of my greatest
00:14:43 00:14:45 pieces of work have started with one line
00:14:45 00:14:48 that just kept playing in my head until eventually I did,
00:14:48 00:14:50 until I eventually I did something about it.
00:14:50 00:14:52 So that's one aspect of it.
00:14:52 00:14:54 And then making sure
00:14:55 00:14:57 that when I'm creating the content,
00:14:57 00:14:59 I'm paying attention to the way the audience
00:14:59 00:15:00 is taking it in.
00:15:00 00:15:03 Are they really getting a ton of value from this?
00:15:03 00:15:05 Am I toking a lot about myself,
00:15:05 00:15:06 or am I toking more about the things
00:15:06 00:15:09 that would be of interest that are separate from myself?
00:15:09 00:15:11 If you use a ton of iMessages in the beginning,
00:15:11 00:15:12 four lines of your post,
00:15:12 00:15:14 there's a good chance people aren't gonna click.
00:15:14 00:15:17 They wanna know what's in it for them
00:15:17 00:15:18 and why it matters to the rest of the world.
00:15:18 00:15:19 You can tok about yourself,
00:15:19 00:15:22 but maybe save it for the next few lines, you know?
00:15:22 00:15:25 And so anyways, those things come into play and yeah,
00:15:25 00:15:28 but I really try to focus on that design, yeah.
00:15:28 00:15:31 - So a couple things that we did tok about when we were
00:15:31 00:15:33 prepping for this thing was this concept
00:15:33 00:15:34 of engagement marketing, does that?
00:15:34 00:15:35 - Yeah.
00:15:35 00:15:36 - Trigger any bells?
00:15:36 00:15:37 Content plus community a little bit.
00:15:37 00:15:38 Riff on that a little bit.
00:15:38 00:15:41 - Yeah so I was just about to turn towards that.
00:15:41 00:15:42 So yeah, like when you get ready
00:15:42 00:15:43 and you actually start posting
00:15:43 00:15:47 this content and when people are actually toking to you,
00:15:47 00:15:50 I see so many people that just leave the comments
00:15:50 00:15:51 completely left alone,
00:15:51 00:15:54 and they don't realize that the person that commented
00:15:54 00:15:57 has a huge network and you not responding,
00:15:57 00:15:59 basically leaves that off the table.
00:15:59 00:16:01 But as soon as you respond,
00:16:01 00:16:04 it's a conversation and LinkedIn values that
00:16:04 00:16:06 if it's five plus words, even better.
00:16:06 00:16:09 So if you do that and you respond every single time
00:16:09 00:16:12 to each person that drops into your comments,
00:16:12 00:16:14 not only with a thank you for swinging by
00:16:15 00:16:16 because they dropped a comment.
00:16:16 00:16:19 That is a literal reshare on their profile.
00:16:19 00:16:23 And it's also going out to a huge swath of their followers.
00:16:23 00:16:24 And so when they comment,
00:16:24 00:16:26 they're literally sharing your posts.
00:16:26 00:16:28 So I think there's a thanks in order,
00:16:28 00:16:29 especially if they're a new person
00:16:29 00:16:30 and you want them to come back,
00:16:30 00:16:32 treat it like you're a restaurant owner,
00:16:32 00:16:34 and they're stepping through the door
00:16:34 00:16:35 and you want to make them feel
00:16:35 00:16:38 like this is a hospitable space where they can
00:16:38 00:16:41 share their ideas, get some genuine feedback, whatever.
00:16:41 00:16:42 Think about that stuff.
00:16:42 00:16:45 I think that's so important and it's really left out
00:16:45 00:16:48 and so respond and then ask an open-ended question,
00:16:48 00:16:49 keep the conversation going.
00:16:49 00:16:52 If someone leaves out context, ask for more.
00:16:52 00:16:55 If someone says, this is a great idea,
00:16:55 00:16:59 ask why and then put a curious reaction on your response,
00:16:59 00:17:00 because you're curious,
00:17:00 00:17:02 and it's another touch point because why not?
00:17:02 00:17:03 LinkedIn doesn't hate on it?
00:17:03 00:17:06 Twitter would, but LinkedIn doesn't.
00:17:07 00:17:09 So yeah, all those little micro touch points
00:17:09 00:17:10 are so important.
00:17:10 00:17:11 And then beyond that,
00:17:11 00:17:14 like after you've gotten a conversation started
00:17:14 00:17:16 and a comment has officially hit that post,
00:17:16 00:17:19 you can now go back in and you can comment on your own
00:17:19 00:17:21 content and LinkedIn isn't gonna know it's you.
00:17:21 00:17:23 And so you can drop a comment.
00:17:23 00:17:25 You can ask an additional follow up question,
00:17:25 00:17:28 say you left some context out in the post to get people
00:17:28 00:17:30 thinking like, what is he toking about?
00:17:30 00:17:32 They wanna ask a question,
00:17:32 00:17:33 if you leave a few things out,
00:17:33 00:17:34 it's just kind of part of the strategy.
00:17:34 00:17:36 But at that point you could add in that context,
00:17:36 00:17:39 in the bottom and then when people
00:17:39 00:17:40 respond to a comment that's already
00:17:40 00:17:42 been created, that's a conversation.
00:17:42 00:17:43 It's not a comment.
00:17:43 00:17:46 It's not just a solo comment from some random person,
00:17:46 00:17:48 that's someone toking.
00:17:49 00:17:51 So that adds even more touch points on top of that.
00:17:51 00:17:53 And then like at the end of the day,
00:17:53 00:17:57 the comment section inside your content is your domain.
00:17:57 00:17:59 So at that point you should drop a calendar link
00:17:59 00:18:00 and you should say,
00:18:00 00:18:03 does anybody here wanna work with me for X, Y, Z?
00:18:03 00:18:05 At that point, this is your area.
00:18:05 00:18:06 This your dojo.
00:18:06 00:18:09 Let people know that you're here for a reason.
00:18:09 00:18:10 You wanna share great value,
00:18:10 00:18:11 but you're also here for a reason,
00:18:11 00:18:13 if anybody wants to work with you.
00:18:13 00:18:16 Feel free to click the link and that's huge.
00:18:16 00:18:18 And those just create more touch points.
00:18:18 00:18:21 It just creates more engagement on the post.
00:18:23 00:18:24 And there's even more.
00:18:24 00:18:25 You can screenshot the comments.
00:18:25 00:18:28 You can turn that into content in the future.
00:18:28 00:18:30 There's so many insights that happen.
00:18:31 00:18:32 And so it fuels your content machine.
00:18:34 00:18:35 So that's the engagement side,
00:18:35 00:18:39 but all of that sort of fosters a community of people
00:18:39 00:18:40 that legit love you.
00:18:40 00:18:43 Like you respond to them, you tok to them.
00:18:43 00:18:44 There's so many people out there
00:18:44 00:18:48 that just act like they're too cool for school, you know?
00:18:48 00:18:50 But even people like Justin Welsh who are huge names
00:18:50 00:18:54 on LinkedIn will respond to every single one
00:18:54 00:18:56 of their comments because they know how important it is.
00:18:56 00:18:58 So if Justin Welsh is doing it, why can't you?
00:18:59 00:19:01 - Well, this is fascinating.
00:19:01 00:19:03 We're gonna get back to your posting tikniques
00:19:03 00:19:04 in bit here.
00:19:04 00:19:05 - Yeah, yeah.
00:19:05 00:19:06 But I want to tok about this.
00:19:06 00:19:08 So what I heard you say is obviously when you create
00:19:08 00:19:11 your content and people go to the effort
00:19:11 00:19:14 of commenting and most people don't, right?
00:19:14 00:19:17 So those that do are doing it for a reason.
00:19:17 00:19:18 And if we're in intellectually honest,
00:19:18 00:19:19 some of those people
00:19:19 00:19:22 might be trying to do the same thing you're doing, right?
00:19:22 00:19:23 Some of them might be salespeople
00:19:23 00:19:26 or marketers trying to engage with you,
00:19:26 00:19:28 irregardless though, those that go out of their way
00:19:28 00:19:31 to leave a thoughtful comment, not just nice work,
00:19:31 00:19:34 but something perhaps more like,
00:19:34 00:19:35 hey, I totally agree with what you're saying.
00:19:35 00:19:38 I really resonate with your point on X, Y, or Z, right?
00:19:38 00:19:42 So many of us feel like our job is done once we do the post,
00:19:42 00:19:45 but we don't realize that there's so much more opportunity
00:19:45 00:19:45 if we engage them.
00:19:45 00:19:47 And this is not just on LinkedIn,
00:19:47 00:19:49 frankly, it's almost on all platforms, right?
00:19:49 00:19:51 We don't think to engage
00:19:52 00:19:55 and that's not scalable, but, right'
00:19:55 00:19:57 Some of the best clients
00:19:57 00:19:59 probably come through these engagements, am I close?
00:19:59 00:20:00 Am I right?
00:20:00 00:20:02 - Oh, yeah, I mean, that's the thing,
00:20:03 00:20:05 it's not scale or it's not like
00:20:05 00:20:09 you can just put a number sign right next to it.
00:20:09 00:20:13 But I literally landed a awesome role at a agency,
00:20:13 00:20:14 a TikTok agency,
00:20:14 00:20:17 simply because of a conversation in the comments
00:20:17 00:20:18 and that was on TikTok.
00:20:18 00:20:20 And so it does go everywhere else.
00:20:20 00:20:22 I do think it's all over the place
00:20:22 00:20:25 and we should be engaging and there's,
00:20:25 00:20:28 I think there's like the opportunity of it too.
00:20:28 00:20:29 Like there's so many people out there that aren't responding
00:20:29 00:20:32 with legit questions
00:20:32 00:20:35 and really going the extra mile to create a conversation
00:20:35 00:20:37 that gives you an opportunity to be that person.
00:20:37 00:20:39 And so when you do that stands out
00:20:41 00:20:43 and my biggest growth in the beginning on LinkedIn
00:20:43 00:20:45 was just by toking to people in the bottom of the comments.
00:20:45 00:20:47 I would go all the way to the bottom
00:20:47 00:20:49 on the biggest names, on the biggest accounts.
00:20:49 00:20:51 And I'd find all the comments
00:20:51 00:20:52 that had been completely ignored.
00:20:52 00:20:55 And so I'd find the people that said something awesome.
00:20:55 00:20:57 And I'd tell 'em it was great.
00:20:57 00:20:59 I'm happy you shared this.
00:20:59 00:21:01 I'd ask 'em a question and engage them and they'd respond
00:21:01 00:21:05 and be like, whoa, who's this guy, like, how'd you find me?
00:21:05 00:21:07 No one else saw this and then I'd go to their profile.
00:21:07 00:21:09 That would send another notification
00:21:09 00:21:10 that I viewed their page,
00:21:10 00:21:12 because LinkedIn is one of the first places to do that.
00:21:12 00:21:14 Now TikTok's doing it, but anyways
00:21:15 00:21:16 and so now you have that touchpoint.
00:21:16 00:21:18 And then if you comment on the post,
00:21:18 00:21:21 you also are going to send an alert to every single person
00:21:21 00:21:23 that also commented on that post.
00:21:23 00:21:25 So if you're one of the people that also enjoins
00:21:25 00:21:28 in that conversation, that's another notification.
00:21:28 00:21:29 And then you go back through
00:21:29 00:21:30 and you react to a few other people
00:21:30 00:21:34 and those little things drive people to your page.
00:21:34 00:21:36 And if you have an optimized profile that looks great
00:21:36 00:21:39 and you're sending a good vibe and you're clear
00:21:39 00:21:41 about why you're here people are gonna follow you
00:21:41 00:21:43 and they're gonna be like,
00:21:43 00:21:44 this guy's doing stuff.
00:21:44 00:21:45 like everybody else is out here
00:21:45 00:21:48 just updating the world on their new job,
00:21:48 00:21:50 this person's creating content
00:21:51 00:21:52 and sharing that insight.
00:21:52 00:21:55 So, yeah, I think, and that builds the community
00:21:55 00:21:56 and that community growth is what,
00:21:56 00:21:58 because think about this way,
00:21:58 00:22:00 those people that are just random accounts,
00:22:00 00:22:01 just barely,
00:22:01 00:22:03 they're commenting on stuff, but they're like,
00:22:03 00:22:04 not quite sure what they're doing yet,
00:22:04 00:22:06 they're here and they wanna do something.
00:22:06 00:22:07 They wanna tok to people.
00:22:07 00:22:09 And so if you're the person
00:22:09 00:22:10 ends up speaking to them,
00:22:10 00:22:12 all of a sudden the algorithm is gonna be putting your piece
00:22:12 00:22:14 of content in their feed every single day.
00:22:14 00:22:16 And they're gonna be reacting to it and commenting on it
00:22:16 00:22:19 because you went the extra mile for them.
00:22:19 00:22:20 And they're gonna love you from the beginning.
00:22:20 00:22:23 And I have so many people like a squad of people like that.
00:22:23 00:22:24 And I just love 'em.
00:22:25 00:22:28 I'll respond to any DM they send me.
00:22:28 00:22:30 And so that's that community side of it.
00:22:31 00:22:33 And those people are growing their businesses
00:22:33 00:22:34 at the same time.
00:22:34 00:22:35 They're building their networks.
00:22:35 00:22:37 And every single time they comment
00:22:37 00:22:38 and tok to you back and forth,
00:22:38 00:22:40 it's a cross pollinating effect
00:22:40 00:22:42 and you both validate each other.
00:22:42 00:22:44 And so a lot of the people
00:22:44 00:22:46 that got started when I got started are still growing,
00:22:46 00:22:50 because they're toking to me and I'm toking to them
00:22:50 00:22:52 and so LinkedIn keeps that connection going,
00:22:52 00:22:54 which I think is just so powerful.
00:22:54 00:22:55 - This is awesome.
00:22:55 00:22:56 - Okay, earlier you mentioned
00:22:56 00:22:58 that you're posting twice a day
00:22:58 00:23:01 and in the mornings you're doing these contextual posts.
00:23:01 00:23:03 And then I think you said in the afternoons,
00:23:03 00:23:05 you're doing experiments, right?
00:23:05 00:23:05 Yeah.
00:23:05 00:23:07 So we're gonna get into the different kinds
00:23:07 00:23:08 of content that you produce,
00:23:08 00:23:11 but I'm curious about the topics that you choose.
00:23:11 00:23:13 Give me an example of a contextual post
00:23:13 00:23:15 and gimme an example of an experiment,
00:23:15 00:23:17 maybe something you plan to do tomorrow
00:23:17 00:23:18 or something you did today,
00:23:18 00:23:19 just so people can have an understanding
00:23:19 00:23:21 of what we're toking about here.
00:23:21 00:23:25 - Yeah, an experiment would be me,
00:23:25 00:23:27 an experiment would be me doing carousels
00:23:27 00:23:28 or something like that,
00:23:28 00:23:32 which is a set of slides, like a presentation style.
00:23:33 00:23:35 And I've been repurposing my tweet threads
00:23:35 00:23:37 and turning them into really quick carousels.
00:23:37 00:23:39 And I love it because I don't have to do the text.
00:23:39 00:23:41 I don't have to do the emojis.
00:23:41 00:23:44 My image is in every single slide.
00:23:44 00:23:45 It's just really easy.
00:23:46 00:23:49 And I'm becoming sort of like a thin to win creator
00:23:49 00:23:50 when it comes to that,
00:23:50 00:23:51 'cause I don't wanna put too much time into that.
00:23:51 00:23:52 So that's like an experiment.
00:23:52 00:23:55 That would be something I would run in the afternoon
00:23:55 00:23:58 and just throw it out there to see what people think.
00:23:58 00:23:59 And plus I have a global audience,
00:23:59 00:24:00 so I don't wanna just post in the morning.
00:24:00 00:24:03 I wanna post in the evening too sometimes.
00:24:03 00:24:06 And so I think it's good to put content out at different
00:24:06 00:24:08 times of the day and just have fun with it
00:24:09 00:24:12 because LinkedIn is all over the world at this point.
00:24:12 00:24:14 So, you could have people in the Philippines
00:24:14 00:24:15 or you could have people in India.
00:24:15 00:24:17 And so it doesn't really matter what time of day.
00:24:20 00:24:22 But in regards to, what was your original question?
00:24:22 00:24:23 - The context,
00:24:23 00:24:25 give us the contextual morning example.
00:24:25 00:24:27 - Oh yeah, contextual morning.
00:24:27 00:24:28 So I would, yeah,
00:24:28 00:24:30 I would do basically something that has to do with my
00:24:30 00:24:34 industry essentially or something that has
00:24:34 00:24:35 like in the mornings on Mondays,
00:24:35 00:24:37 a contextual post would be something
00:24:37 00:24:38 that has to do with storytelling.
00:24:38 00:24:40 I usually focus on storytelling on Monday.
00:24:40 00:24:42 People are coming off the weekend.
00:24:42 00:24:44 I probably thought of something that really inspired me
00:24:44 00:24:46 over the weekend about my past or something.
00:24:46 00:24:48 I've worked a ton of random jobs and I love bringing that
00:24:48 00:24:50 stuff up and bringing it into the now
00:24:50 00:24:53 and toking about how it has affected my current.
00:24:53 00:24:55 And I think people really enjoy that stuff
00:24:55 00:24:56 on Mondays and Tuesdays,
00:24:56 00:24:58 I jump into a tangible tips and tricks about LinkedIn.
00:24:58 00:25:00 And so I'll try to focus on something
00:25:00 00:25:02 that is super actionable.
00:25:02 00:25:03 You can do it right now.
00:25:03 00:25:06 It has to do with engagements, content creation,
00:25:06 00:25:09 things that are reachable and easy for people to grasp onto
00:25:09 00:25:11 and just bring up something they've never thought about.
00:25:11 00:25:14 And then Wednesday, I do a process based piece,
00:25:14 00:25:17 but frankly everything's becoming a process based piece.
00:25:17 00:25:20 But on Wednesday I tok about something that I discovered
00:25:20 00:25:22 while being a creator that other creators
00:25:22 00:25:23 could benefit from.
00:25:23 00:25:24 And so that one's for like the homies,
00:25:24 00:25:27 the people in my crew that I really want to help out,
00:25:27 00:25:29 and just keep everybody inspired.
00:25:29 00:25:32 And then Thursday I'll return to like some of my branding
00:25:32 00:25:35 pillars of branding, engagement, community, content,
00:25:35 00:25:38 social media, all that jazz.
00:25:38 00:25:40 And so I'll just kind of keep it random on Thursdays.
00:25:40 00:25:41 And then Fridays,
00:25:41 00:25:43 I used to do like a community based post
00:25:43 00:25:45 where I'd shout people out.
00:25:45 00:25:46 And then on the weekends,
00:25:46 00:25:49 I keep it really fresh and I just do what I can really,
00:25:51 00:25:52 but I do a lot of random stuff on the weekends
00:25:52 00:25:54 'cause everybody's on and you know,
00:25:54 00:25:58 like you get a different flock of engagement.
00:25:58 00:26:00 So maybe you focus on something a little bit outside
00:26:00 00:26:02 your niche on those days, so yeah.
00:26:02 00:26:04 And that those execution strategies help me stay
00:26:04 00:26:06 sort of grounded in what I'm doing
00:26:06 00:26:08 and it makes it so that my content's appealing
00:26:08 00:26:10 to a wide reaching group of people,
00:26:11 00:26:14 not just one specific target audience.
00:26:14 00:26:15 - Okay.
00:26:15 00:26:16 So you mentioned earlier
00:26:16 00:26:20 that you're on TikTok and you also mentioned,
00:26:20 00:26:23 we started the interview toking about the written word.
00:26:23 00:26:26 I would love to explore the different content types,
00:26:26 00:26:28 written and video and images
00:26:28 00:26:32 and kind of how you use them differently
00:26:32 00:26:33 or what your thoughts are
00:26:33 00:26:35 on using each of them.
00:26:35 00:26:37 Feel free to start wherever you wanna start.
00:26:37 00:26:40 - So when it comes to all the different content forms?
00:26:40 00:26:42 - Well, yeah, because we've got like, what works, right?
00:26:42 00:26:46 Does long form text, short form text.
00:26:46 00:26:49 Let's tok about video, let's tok about images.
00:26:49 00:26:51 Let's go through the medium, if you will,
00:26:51 00:26:53 of communication a little bit.
00:26:53 00:26:54 What works for you?
00:26:54 00:26:55 - Yeah. Yeah.
00:26:55 00:27:00 On LinkedIn, yeah. the long form 700 to 1300 characters
00:27:00 00:27:01 has been long,
00:27:01 00:27:03 the standing amount
00:27:04 00:27:07 that the algorithm wants to see and also
00:27:07 00:27:10 not shared content or whatever, that means original.
00:27:10 00:27:12 You wrote it, you posted it content.
00:27:12 00:27:16 And actually LinkedIn does not enjoy shared content,
00:27:16 00:27:17 considers it redundant.
00:27:17 00:27:18 And a lot of times,
00:27:18 00:27:19 even if you share something,
00:27:19 00:27:22 it actually doesn't do anything to really boost the content,
00:27:22 00:27:25 especially when you consider a comment is essentially
00:27:25 00:27:27 a social share.
00:27:27 00:27:28 So yeah, those are some.
00:27:28 00:27:29 - Let's tok about that for a second.
00:27:29 00:27:31 So the written word.
00:27:32 00:27:35 Are you publishing this on your personal profile?
00:27:35 00:27:35 Are you publishing?
00:27:35 00:27:37 I don't know what they call it on LinkedIn.
00:27:37 00:27:38 Are you publishing on your page?
00:27:38 00:27:39 Both?
00:27:39 00:27:41 Like where are you publishing?
00:27:41 00:27:42 - My personal for sure.
00:27:43 00:27:47 My business page is basically just a bookmark,
00:27:47 00:27:48 I don't use it.
00:27:48 00:27:50 It's there, so there's not a blank image.
00:27:50 00:27:52 I guess I'm a little OCD like that and I really like.
00:27:52 00:27:53 - No, that's totally cool.
00:27:53 00:27:54 - Yeah, I really like to make it look nice.
00:27:54 00:27:56 - And don't they have a creator mode
00:27:56 00:27:58 or something like that on LinkedIn t hat you should turn on.
00:27:58 00:27:58 Does that sound familiar?
00:27:58 00:28:00 - Oh yeah, yeah.
00:28:00 00:28:01 Creator mode is a nice feature.
00:28:01 00:28:04 A lot of people have their mixed feelings about it,
00:28:05 00:28:06 but I think it's a,
00:28:06 00:28:08 in the beginning the argument was,
00:28:08 00:28:09 does it actually do anything to boost your content?
00:28:09 00:28:11 And I don't really think it does anything to boost it,
00:28:11 00:28:15 but it does make your profile look way better.
00:28:15 00:28:18 It gives you five unique hashtags that you can associate
00:28:18 00:28:19 with yourself and your industry.
00:28:19 00:28:22 So that clears up keyword room in your headline.
00:28:22 00:28:25 So you can focus on your message more
00:28:25 00:28:27 than just your keywords.
00:28:27 00:28:28 So a lot of people will put like,
00:28:28 00:28:30 content strategists and SEO
00:28:30 00:28:32 and all this other stuff, but you know,
00:28:32 00:28:34 like they don't actually speak to their audience
00:28:34 00:28:35 in their headline.
00:28:35 00:28:37 So it clears up room for that.
00:28:37 00:28:40 And then it also shows how many followers you have,
00:28:40 00:28:42 where normally it says 500 plus.
00:28:42 00:28:43 So that gives you a little bit of clout.
00:28:43 00:28:45 And when people see that they're like,
00:28:45 00:28:47 oh 6,000 people are following, okay.
00:28:47 00:28:49 I'm gonna check this person out.
00:28:49 00:28:51 And then it also gives you the ability
00:28:51 00:28:54 to upload a profile video.
00:28:54 00:28:57 So I'll upload any TikTok that's 30 seconds or less,
00:28:57 00:28:59 'cause you can't go any further than that.
00:28:59 00:29:01 And I'll just swap that out
00:29:01 00:29:03 and give new things on there for people
00:29:03 00:29:04 to look at every so often.
00:29:05 00:29:09 And then it also moves your about section below your content
00:29:09 00:29:13 and it prioritizes your original content on the feed,
00:29:13 00:29:15 not the activity.
00:29:15 00:29:16 So a lot of times it's just activity.
00:29:16 00:29:18 So does anybody really care
00:29:18 00:29:20 that you commented on X, Y Z's post?
00:29:20 00:29:21 Not necessarily,
00:29:21 00:29:24 but if you have four original pieces of content,
00:29:24 00:29:25 you want the world to see it.
00:29:25 00:29:27 So it prioritizes that on your main page
00:29:27 00:29:29 because you're a creator.
00:29:30 00:29:31 So I think it's a really nice thing.
00:29:31 00:29:33 And then also I think the featured section is a little bit
00:29:33 00:29:34 more advanced too.
00:29:34 00:29:36 I'm not positive, but yeah,
00:29:36 00:29:37 it just makes things look nice honestly.
00:29:37 00:29:39 - And another big advantage
00:29:40 00:29:41 is instead of having a LinkedIn connection,
00:29:41 00:29:43 it turns into a follow that's like the default.
00:29:43 00:29:45 - That's another thing too, yes.
00:29:45 00:29:47 People follow you.
00:29:47 00:29:48 They come here.
00:29:48 00:29:49 Like the follow is like,
00:29:49 00:29:52 you're following me 'cause you wanna see their content.
00:29:52 00:29:53 Because when you connect
00:29:53 00:29:55 then it it's like you get both.
00:29:55 00:29:56 But a lot of people are like,
00:29:56 00:29:57 well I hate that 'cause
00:29:57 00:29:59 then they don't see my stuff or whatever.
00:29:59 00:30:00 And I'm like,
00:30:00 00:30:01 well don't you wanna engage with people
00:30:01 00:30:04 and their followings and get to know their communities?
00:30:04 00:30:06 It's not just about them seeing what you're putting out.
00:30:06 00:30:08 Maybe you gotta give a little to get a little,
00:30:11 00:30:13 so I think that's a huge plus like not having people
00:30:13 00:30:14 immediately be able to DM you
00:30:15 00:30:17 and takes that sweat off.
00:30:17 00:30:19 And then a lot of times people are way more comfortable
00:30:19 00:30:20 sending you a connection, 'cause they're like, oh cool,
00:30:20 00:30:22 thanks for not hitting me with a pitch slap
00:30:22 00:30:23 right off the bat.
00:30:24 00:30:25 - A hundred percent.
00:30:25 00:30:27 - Yeah.
00:30:27 00:30:30 - So back to this written 700 to 1300 characters,
00:30:30 00:30:32 are you composing these in LinkedIn?
00:30:32 00:30:36 Are you using a Google Doc or Word document?
00:30:36 00:30:37 Because I'm just curious,
00:30:38 00:30:41 sometimes it's hard to write that long inside
00:30:41 00:30:42 of like a mobile app or whatever.
00:30:42 00:30:43 How are you composing these?
00:30:43 00:30:45 Do you compose them somewhere else
00:30:45 00:30:47 and paste 'em in or what's your thoughts on that?
00:30:47 00:30:50 - Yeah, so notes, my notes app on my Apple.
00:30:50 00:30:52 It's on my MacBook too.
00:30:52 00:30:53 It's convenient like that.
00:30:56 00:30:58 I'll do anything to get that idea into my phone.
00:30:58 00:31:01 If I'm driving, I'll just hit the record button on my video.
00:31:01 00:31:03 I'll just start recording myself and I'll share,
00:31:03 00:31:05 and I'll save that in my notes app.
00:31:05 00:31:06 I don't put anything on there.
00:31:06 00:31:08 I just come back and I play it and I transcribe it
00:31:08 00:31:10 into a post, but yeah, I'll keep it in there.
00:31:10 00:31:12 And then I'll go into LinkedIn
00:31:12 00:31:14 and I'll start writing a piece of content.
00:31:14 00:31:15 Now a lot of people don't like doing it this way,
00:31:15 00:31:17 'cause you can sometimes have issues
00:31:17 00:31:19 or like you accidentally refresh the page,
00:31:19 00:31:20 just don't refresh the page,
00:31:20 00:31:22 be respectful of the feed.
00:31:22 00:31:24 And then I'll write it out
00:31:25 00:31:27 because I don't want the formatting to get jacked up.
00:31:27 00:31:30 So if I were to write it in my notes app and paste it over,
00:31:30 00:31:32 you get all kinds of spacing issues.
00:31:32 00:31:34 So I write it inside LinkedIn.
00:31:34 00:31:35 And then when I get done with it,
00:31:35 00:31:38 I will take that rough draft and copy and paste it
00:31:38 00:31:41 into my Google docs and previously I would save
00:31:41 00:31:44 those and batch them, three or four in advance.
00:31:44 00:31:45 So I'd have an entire week worth
00:31:45 00:31:48 of content ready and good to go.
00:31:48 00:31:50 And so that's why I started doing it for my clients.
00:31:50 00:31:52 And now I just write in the moment.
00:31:52 00:31:53 As time went on,
00:31:53 00:31:54 I got better and better at it.
00:31:54 00:31:57 And so I keep my stuff super conversational
00:31:57 00:31:59 and I will just pull out an insight.
00:31:59 00:32:01 I'll sit down.
00:32:01 00:32:02 I will figure out what I feel about it.
00:32:02 00:32:04 I'll just start jiving with it.
00:32:04 00:32:07 I've been writing for half my life.
00:32:07 00:32:07 It happens.
00:32:07 00:32:10 I've been doing it a long time and it just,
00:32:10 00:32:11 it's a lot of fun for me.
00:32:11 00:32:12 So I'll just, yeah,
00:32:12 00:32:13 I'll write that stuff out and get it ready.
00:32:13 00:32:14 And then I'll post it.
00:32:15 00:32:17 And that's been my system for quite a while.
00:32:17 00:32:20 - Are you actually using scheduling tools
00:32:20 00:32:21 or are you manually?
00:32:21 00:32:24 I heard you say you start with notes because it's,
00:32:24 00:32:26 whenever those ideas pop in your head,
00:32:26 00:32:28 you put 'em in your notes and then it sounds
00:32:28 00:32:30 like you compose them on LinkedIn,
00:32:30 00:32:33 either on the desktop or on your phone
00:32:33 00:32:36 and then you'll refine them in Google.
00:32:36 00:32:37 If you wanted to,
00:32:37 00:32:38 you write them in Google docs and paste them in there.
00:32:38 00:32:40 Would that work as well or no?
00:32:40 00:32:43 - Yeah, once I get it from LinkedIn over to Google docs,
00:32:43 00:32:45 I can make changes and move things around
00:32:45 00:32:46 and flip things and whatever else, so.
00:32:46 00:32:47 - Right, right.
00:32:47 00:32:49 - Sorry, my dogs are losing their mind.
00:32:49 00:32:52 - And does LinkedIn let you, you can edit the post, right?
00:32:52 00:32:54 Or do you not have the option to edit the post.
00:32:54 00:32:55 - On LinkedIn?
00:32:55 00:32:56 Absolutely.
00:32:56 00:32:58 You still have the option to edit the post.
00:32:58 00:32:59 - Okay.
00:32:59 00:33:00 - So yeah, I oftentimes recommend
00:33:00 00:33:02 that people go back and make changes.
00:33:02 00:33:04 It's like they don't realize they have that edit button
00:33:04 00:33:06 and I use it quite often,
00:33:06 00:33:08 but if you click it within the first 15 minutes,
00:33:08 00:33:11 you can hurt yourself in the algorithm apparently so.
00:33:11 00:33:12 - Ah, okay.
00:33:12 00:33:15 So when you're writing 700 to 1300 characters,
00:33:16 00:33:17 people sometimes think of words,
00:33:17 00:33:19 is that like five or six paragraphs?
00:33:19 00:33:21 Is that kind of what that calculates out to be?
00:33:21 00:33:22 - Basically.
00:33:22 00:33:23 - Yeah. - Yeah.
00:33:23 00:33:24 And if you think of it this way,
00:33:24 00:33:27 a tweet cannot be longer than 260.
00:33:27 00:33:29 So it's not that many.
00:33:29 00:33:30 It's a pretty short piece of content.
00:33:30 00:33:31 It's split.
00:33:31 00:33:34 I never let anything go beyond two lines because
00:33:34 00:33:37 you want people to feel good reading it
00:33:37 00:33:39 and they can drift off,
00:33:39 00:33:41 if you have four or five plus lines clumped together.
00:33:41 00:33:42 People are super stubborn about this,
00:33:42 00:33:45 but I won't read your post if you have,
00:33:46 00:33:47 if you have more than two lines connected.
00:33:47 00:33:48 - By the way, this is a copywriting concept
00:33:48 00:33:50 that we should tok about
00:33:50 00:33:52 because my background is formally as a copywriter.
00:33:52 00:33:54 - Yeah, you gotta have all kinds of stuff to say.
00:33:54 00:33:57 - A lot of times one sentence can be a paragraph
00:33:57 00:34:00 because the white space around paragraphs
00:34:00 00:34:03 is really important because a lot of people skim,
00:34:03 00:34:05 but if the paragraphs are short,
00:34:05 00:34:07 like what you're toking about, then they'll just,
00:34:07 00:34:08 they there's nothing for them to skim.
00:34:08 00:34:10 They're just gonna go from thing to thing to thing.
00:34:10 00:34:11 So if you have a long sentence,
00:34:11 00:34:13 it probably ought to be a paragraph on its own.
00:34:13 00:34:16 Is that generally what you're doing is most sentences tend
00:34:16 00:34:18 to be a paragraph maybe if, maybe put two.
00:34:18 00:34:19 - Two, yes.
00:34:19 00:34:20 - Two sentences together.
00:34:20 00:34:21 - Yeah.
00:34:21 00:34:23 - When you craft your stories,
00:34:23 00:34:24 'cause these are all stories, right?
00:34:24 00:34:26 Do you have a tiknique that you use like off the top
00:34:26 00:34:29 of your head for people that maybe don't understand
00:34:29 00:34:30 how to tell stories in the written word?
00:34:30 00:34:33 Do you always start with a question or do you always start
00:34:33 00:34:35 with a little bit of a challenge that happened to you?
00:34:35 00:34:38 How do you open these things up generally speaking?
00:34:38 00:34:39 - If I could quantify it,
00:34:39 00:34:41 I would say I take the ending
00:34:41 00:34:43 and I put it at the beginning a lot of the time.
00:34:43 00:34:44 - Oh.
00:34:44 00:34:45 - A lot of the time.
00:34:45 00:34:46 - So I was turning around the corner
00:34:46 00:34:47 and then all of a sudden
00:34:47 00:34:49 I saw this crazy ox and then you go back
00:34:49 00:34:51 and then you lead up to it.
00:34:51 00:34:52 Is that kinda how you would do it?
00:34:52 00:34:53 - Let me see if I can describe it.
00:34:53 00:34:55 A lot of times it happens with my clients
00:34:55 00:34:57 and they'll write out a piece of content
00:34:57 00:34:59 and the hook is at the very end.
00:34:59 00:35:01 It's like the best line of the whole entire thing
00:35:01 00:35:03 is at the very end, after they've summed up everything,
00:35:03 00:35:05 they've gone through it all in their heads.
00:35:05 00:35:07 They've written it down, but they're processing it.
00:35:07 00:35:09 And then by the end they figured out the real meat
00:35:09 00:35:12 and potatoes of what this is and why it matters.
00:35:12 00:35:14 And so I'll take that a lot of times and I'll just move it
00:35:14 00:35:17 to the top, give it a little nail polish or whatever,
00:35:17 00:35:18 and then it it's good to go.
00:35:18 00:35:20 But a lot of times they're the ones that figured out their
00:35:20 00:35:22 hook on their own, they just didn't realize it.
00:35:22 00:35:24 They buried it at the bottom.
00:35:24 00:35:26 So I think that's one of the best ways to look
00:35:26 00:35:29 at storytelling is, what were kind of like,
00:35:29 00:35:31 the final thoughts you had before you figured it out?
00:35:31 00:35:33 Like maybe that should be part of the hook,
00:35:33 00:35:36 but really yeah, the tricks I use
00:35:36 00:35:38 are all about speaking you statements,
00:35:38 00:35:42 speaking directly to an individual, not a group of people.
00:35:42 00:35:44 You're not doing a TED tok.
00:35:44 00:35:47 - So don't say you guys and you all then.
00:35:47 00:35:48 - Yeah, you all, you guys,
00:35:48 00:35:50 unless you're doing that ironically or something,
00:35:50 00:35:52 but yeah, unless you're trying
00:35:52 00:35:54 to be a smart ass or something so.
00:35:54 00:35:56 But yeah, I think,
00:35:56 00:35:58 that to me is so important.
00:35:58 00:36:00 Speaking directly to the audience using you statements,
00:36:00 00:36:03 but also giving them a reason to care.
00:36:04 00:36:06 A lot of times people will sum up the whole entire
00:36:06 00:36:07 thing in the first few lines and it's like,
00:36:07 00:36:08 I'm not gonna click the see more button.
00:36:08 00:36:09 Why would I?
00:36:09 00:36:11 I'm not intrigued.
00:36:11 00:36:13 You didn't gimme anything to think about.
00:36:13 00:36:15 It's like even just asking a question,
00:36:15 00:36:17 what do you think about X, Y, Z.
00:36:17 00:36:19 Someone's gotta sit there and think to themselves.
00:36:19 00:36:21 And then if there's nothing else they're gonna click
00:36:21 00:36:23 the see more button to continue to figure out
00:36:23 00:36:26 what their curiosity is leading them towards.
00:36:27 00:36:28 And people come ready to.
00:36:28 00:36:30 - Can you free flow?
00:36:30 00:36:31 Gimme an example,
00:36:31 00:36:33 just off the top of your head pick something that you
00:36:33 00:36:34 either wrote recently or that you think you would write
00:36:34 00:36:38 about and just speak the opening to me.
00:36:39 00:36:40 'Cause I think that's the hardest part.
00:36:40 00:36:42 Like you said, if they don't click the see more,
00:36:42 00:36:44 they're never gonna, it's never gonna work..
00:36:44 00:36:45 - And that's your biggest push point
00:36:45 00:36:47 in the very beginning for LinkedIn.
00:36:47 00:36:49 So that is so valuable.
00:36:49 00:36:53 But yeah, if I were if to ad lib or whatever.
00:36:53 00:36:55 - Yeah, yeah. - Yeah, yeah.
00:36:55 00:36:56 Like the post I did yesterday,
00:36:56 00:37:00 it was inspired by a TikTok that I had made a long time ago.
00:37:00 00:37:01 And it was,
00:37:01 00:37:05 it started out with TikTok is going to eat YouTube's lunch
00:37:05 00:37:07 and it just like starts out like that.
00:37:07 00:37:10 So I took that and I basically refined it.
00:37:10 00:37:11 And I was like,
00:37:12 00:37:13 I can't think of it exactly.
00:37:13 00:37:17 But basically I was like, right now, or in the future,
00:37:18 00:37:20 TikTok is going to replace YouTube
00:37:20 00:37:24 as the number one search for video search.
00:37:24 00:37:27 And it might also give Google run for its money too.
00:37:27 00:37:30 And then I put space and there's your headline.
00:37:30 00:37:33 And so that was what captured people,
00:37:33 00:37:34 gave them a reason to care.
00:37:34 00:37:36 They're like YouTube, what Google, no way.
00:37:36 00:37:39 That's too bonkers to even think about.
00:37:39 00:37:41 And then they jumped down
00:37:41 00:37:44 and I lay out piece by piece why I think this.
00:37:44 00:37:47 So I'm creating a very strong statement.
00:37:47 00:37:49 It's against the status quo.
00:37:49 00:37:50 It may or may not be true.
00:37:50 00:37:52 I'm speculating here.
00:37:52 00:37:56 And then I go into these broken apart pieces
00:37:56 00:37:59 of my analysis of why I think this is the case.
00:37:59 00:38:02 And then I wrap it up with saying, what do you think?
00:38:02 00:38:05 And you know, like I'm just one person and one perspective,
00:38:05 00:38:06 what do you think?
00:38:06 00:38:09 And then it invites in someone who's primed and either
00:38:09 00:38:11 pissed off or passionate to jump in there
00:38:11 00:38:15 and give them, give their spiel about it.
00:38:15 00:38:16 - I love this, I love this.
00:38:16 00:38:17 - Okay.
00:38:17 00:38:19 - So we've got the written thank you
00:38:19 00:38:20 for going deep with me on the written stuff,
00:38:20 00:38:21 because I think this will be really valuable.
00:38:21 00:38:22 - Please, yeah.
00:38:22 00:38:23 Whatever route you wanna go.
00:38:23 00:38:25 - Yeah, so let's tok about video a little bit.
00:38:25 00:38:27 What do you do with video?
00:38:27 00:38:29 'Cause obviously that's a different animal on LinkedIn.
00:38:29 00:38:32 So what tips do you have and advice on that?
00:38:32 00:38:33 - Yeah.
00:38:33 00:38:37 I'd say try not to make it boring.
00:38:37 00:38:40 There's a lot of stuff that just.
00:38:40 00:38:42 - Are you using the exact same words and video
00:38:42 00:38:43 that you're using in the written word?
00:38:43 00:38:44 Is it kind of the same script?
00:38:44 00:38:46 Do you understand what I'm asking?
00:38:46 00:38:48 - No, it's condensed, much more condensed.
00:38:48 00:38:50 And I think with LinkedIn,
00:38:50 00:38:51 you get a little bit more room
00:38:51 00:38:55 to not be as provocative with your hook.
00:38:55 00:38:58 On TikTok, you're definitely shooting for provocative.
00:38:58 00:38:59 You gotta get people's attention
00:38:59 00:39:01 and the thing is,
00:39:01 00:39:02 is that people are on TikTok,
00:39:02 00:39:04 scrolling and mindlessly going
00:39:04 00:39:05 about their life and their day.
00:39:07 00:39:09 So with LinkedIn, people are coming here for a reason,
00:39:09 00:39:12 they have a hyper-focused awareness of why they're here.
00:39:12 00:39:13 They have a mission involved,
00:39:13 00:39:15 whether it's to grow themselves or grow their business.
00:39:15 00:39:18 So that alone changes the way that people interact with you.
00:39:18 00:39:21 And so I think that's why you can get away with
00:39:21 00:39:23 a hook and people will read
00:39:23 00:39:25 and they'll go into context
00:39:25 00:39:26 and people will literally basically
00:39:26 00:39:29 read a lifestyle blog by you every single day
00:39:29 00:39:32 on your LinkedIn page word for word, that's insane.
00:39:32 00:39:34 Try finding that kind of attention span anywhere else.
00:39:34 00:39:36 And so that alone makes it really,
00:39:36 00:39:37 really powerful in that sense.
00:39:37 00:39:39 So that's why TikTok pushed.
00:39:39 00:39:42 You have to push for that really, really sharp.
00:39:42 00:39:44 The guy I work with Jamie,
00:39:44 00:39:46 who's a huge guy on TikTok and he's grown so many big,
00:39:46 00:39:47 so many accounts.
00:39:48 00:39:50 He'll just squeeze it all together.
00:39:50 00:39:52 And he's like, look, think of it this way.
00:39:52 00:39:54 If someone has a gun to your head and you have to reduce
00:39:54 00:39:57 that video down to 20 seconds, it's at 45,
00:39:57 00:39:59 you gotta get it down to 20 seconds.
00:39:59 00:40:02 Find a way to do it because TikTok is short form.
00:40:02 00:40:06 You have to be quick, you have to have fast.
00:40:06 00:40:07 - So wait a minute, I'm confused.
00:40:07 00:40:10 So does that mean that same thing works on LinkedIn as well?
00:40:10 00:40:11 - Well, I think so.
00:40:11 00:40:15 Yeah, the same sort of attitude towards
00:40:15 00:40:17 trying to make your hooks really.
00:40:17 00:40:18 So in my process,
00:40:18 00:40:22 my content has changed through building my brand on TikTok.
00:40:22 00:40:25 I've been able to get even better at LinkedIn.
00:40:25 00:40:28 So yeah, I think it does affect that area.
00:40:28 00:40:30 And I think the world is moving more towards
00:40:30 00:40:31 that of like, yeah,
00:40:31 00:40:33 you really gotta try to get my attention
00:40:33 00:40:35 or I'm gonna keep scrolling or whatever.
00:40:37 00:40:39 So, so yeah, it does have to pack more of a punch.
00:40:40 00:40:43 I keep feeling like that's the way I wanna describe it.
00:40:43 00:40:44 - I like that.
00:40:44 00:40:45 When you're publishing on LinkedIn,
00:40:45 00:40:46 is this more like you're in selfie mode,
00:40:46 00:40:48 holding your camera and walking and toking
00:40:48 00:40:51 and looking at the camera or are you in the vertikal mode?
00:40:51 00:40:54 Like you would be on TikTok and is it just a casual
00:40:54 00:40:56 conversation between you and the other person
00:40:56 00:40:57 in the same way it would be
00:40:57 00:41:00 as if you were to write them something and make it personal?
00:41:00 00:41:02 - Yeah, so it would be vertikal.
00:41:03 00:41:05 It would be either on my stik that I have here,
00:41:05 00:41:07 my tripod or.
00:41:07 00:41:08 - So vertikal works on LinkedIn, huh?
00:41:08 00:41:10 - Okay, I didn't know that.
00:41:10 00:41:11 - Yeah, yeah.
00:41:11 00:41:14 You just upload it, just like anything else.
00:41:14 00:41:15 And yeah, right now LinkedIn
00:41:15 00:41:17 or in the last like six months
00:41:18 00:41:19 finally started to care about video.
00:41:21 00:41:22 And so they updated all the features.
00:41:22 00:41:23 I was one of the first people to get it.
00:41:23 00:41:25 Luckily I can't believe it.
00:41:25 00:41:26 That never happens.
00:41:26 00:41:26 So I was playing around with it
00:41:26 00:41:29 and geeking out and freaking out about it.
00:41:29 00:41:32 And so now you get impressions instead of views,
00:41:32 00:41:35 which is very common with the rest of the industry,
00:41:35 00:41:37 which is a very tall tale sign that LinkedIn
00:41:37 00:41:39 is getting with the times
00:41:39 00:41:41 and they also brought in the laughter emoji,
00:41:41 00:41:43 which means that we're okay with some entertainment.
00:41:43 00:41:45 It's okay to laugh at things now.
00:41:45 00:41:48 So there's a lot of signs that LinkedIn is doing
00:41:48 00:41:49 that lead us towards the belief.
00:41:49 00:41:52 And so with the videos,
00:41:52 00:41:54 they're prioritizing the length
00:41:54 00:41:56 of how long people are watching it.
00:41:57 00:41:58 So I did an experiment,
00:41:58 00:42:02 I posted a five second video just to see what would happen.
00:42:02 00:42:03 - Does it loop?
00:42:03 00:42:05 - Yeah and it loops if you don't click on it.
00:42:05 00:42:07 So a ton of people are just chilling,
00:42:07 00:42:09 looking at that video for the longest time.
00:42:09 00:42:13 And I took that five second video I must have gotten,
00:42:13 00:42:14 I don't know what it was.
00:42:14 00:42:17 It was like over a hundred minutes, if not longer,
00:42:17 00:42:18 like within one evening.
00:42:18 00:42:19 And I was just like,
00:42:19 00:42:21 how many people are seeing this?
00:42:21 00:42:22 And like watching it on repeat.
00:42:22 00:42:26 So anyways, it's being prioritized.
00:42:26 00:42:28 And the fact that they're looking at the same kind
00:42:28 00:42:29 of analytiks that TikTok does,
00:42:29 00:42:31 watch time and all this other stuff,
00:42:31 00:42:34 that to me means that they're prioritizing short form
00:42:34 00:42:36 content and they're valuing it.
00:42:36 00:42:39 I'm reading tea leaves here or whatever, but yeah.
00:42:39 00:42:40 And I think that's really,
00:42:40 00:42:43 really cool for a lot of creators and that,
00:42:43 00:42:45 but that also means that the longer stuff
00:42:45 00:42:46 is going to get
00:42:47 00:42:50 shot down in the algorithm because that watch time is gonna
00:42:50 00:42:51 be lower because it's gonna,
00:42:51 00:42:54 if you're posting a four plus minute video,
00:42:54 00:42:56 meandering on about some random insightful,
00:42:56 00:42:58 I'm sure insightful subject,
00:42:58 00:43:00 the algorithm is not going to be loving it
00:43:00 00:43:02 as much as it might have in the past.
00:43:02 00:43:05 These trends are speaking to the fact that TikTok
00:43:06 00:43:09 is even affecting the way that LinkedIn is looking at video.
00:43:09 00:43:11 And these insights are insane to me.
00:43:11 00:43:14 And so anybody that's producing anywhere else, IG,
00:43:14 00:43:15 or anywhere else,
00:43:15 00:43:17 like they should be re-sharing it over to LinkedIn
00:43:17 00:43:18 and taking full advantage
00:43:18 00:43:20 of that new and improved analytiks,
00:43:20 00:43:23 that should be very encouraging for people.
00:43:23 00:43:27 - Daniel Kading this has been really, really,
00:43:27 00:43:28 really fascinating.
00:43:28 00:43:30 And so many people listening to this are like, oh my gosh,
00:43:30 00:43:31 you're kidding me.
00:43:31 00:43:33 The things I'm doing over on the other social platforms
00:43:33 00:43:35 I can actually do on LinkedIn, you know?
00:43:35 00:43:36 - Yeah.
00:43:36 00:43:37 - And they've got a lot of people who are good
00:43:37 00:43:39 at writing and they're like, wow, okay.
00:43:39 00:43:42 I didn't even think to do some of these ideas
00:43:42 00:43:43 that you were toking about,
00:43:43 00:43:46 about just sharing stories of my experiences
00:43:46 00:43:49 and the struggles that I deal with and all the other things
00:43:49 00:43:51 that are going on in my business and my life on LinkedIn.
00:43:51 00:43:53 How fascinating.
00:43:53 00:43:55 If folks wanna find you on LinkedIn
00:43:55 00:43:57 or they wanna reach out to you anywhere else?
00:43:57 00:43:59 Where do you wanna send them?
00:43:59 00:44:04 - Yeah, so my website, Daniel Kading, K-A-D-I-N-G.com.
00:44:05 00:44:08 It's not that impressive, but it does the job.
00:44:09 00:44:11 And if you wanna find me on any one of the social platforms
00:44:11 00:44:15 that I'm on @ brandwithDan, it's all the same,
00:44:15 00:44:16 same orange picture.
00:44:16 00:44:19 So you should be able to find me.
00:44:19 00:44:23 And I'm very active on Twitter as well as TikTok and IG.
00:44:24 00:44:26 And LinkedIn is my mothership, as I like to say.
00:44:26 00:44:29 So if you wanna find me there, Daniel Kading, same thing,
00:44:29 00:44:30 same orange picture.
00:44:30 00:44:33 And yeah, feel free to check me out.
00:44:33 00:44:35 I tok about a lot of fun stuff.
00:44:35 00:44:37 I really try to make LinkedIn a fun community
00:44:37 00:44:38 and a great place for people
00:44:38 00:44:40 to actually share their ideas
00:44:40 00:44:43 and build community and yeah, just spread good vibes.
00:44:43 00:44:45 Hey, I'm from Colorado after all, right?
00:44:45 00:44:48 So yeah, we're all about it.
00:44:48 00:44:48 - Thank you Daniel,
00:44:48 00:44:50 so much for sharing your insights with us today.
00:44:50 00:44:51 We're better because of it.
00:44:51 00:44:53 - I really appreciate you having me on, thank you.