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Live Video Strategy: How to Improve Your Facebook and YouTube Results

Published on: December 5 2022 by Social Media Examiner

Live video has become a popular and effective way for businesses to engage with their audiences on social media platforms such as Facebook and YouTube. However, simply going live is not enough to achieve success. In this article, we will discuss how to improve your live video strategy and increase your results on these platforms.

1. Determine your goals:

- What do you want to achieve with your live video? Is it to increase brand awareness, generate leads, or drive sales?

- Set specific, measurable goals that align with your overall marketing strategy.

2. Plan your content:

- Create a content calendar to plan your live videos in advance.

- Determine the topics that are relevant to your audience and align with your goals.

- Consider the length of your live video and how it fits into your overall content strategy.

3. Promote your live video:

- Use social media to promote your live video in advance.

- Send out email reminders to your subscribers.

- Consider collaborating with influencers or other businesses to expand your reach.

4. Engage with your audience:

- Encourage your viewers to interact with you during the live video by asking questions or requesting feedback.

- Respond to comments in real-time to build a connection with your audience.

- Use polls or surveys to gather feedback and insights from your viewers.

5. Analyze your results:

- Use analytics tools to track the performance of your live videos.

- Evaluate the engagement and reach of each video and adjust your strategy accordingly.

- Use the insights gained to improve future live videos and achieve your goals more effectively.

By following these tips, you can improve your live video strategy and achieve better results on Facebook and YouTube. Remember to plan your content, promote your live videos, engage with your audience, and analyze your results to continuously improve your strategy.

- Live video can help grow your audience, business, and revenue

- Algorithms prioritize live video, but it's not a magic pill

- Creating a unique strategy is key to success

Intention is Key:

- Understand the intention behind your live content

- Ask yourself what the goal is for the live stream and the replay

- Three intentions to consider: education, community focus, and a combo of both


- Prepare the stream in advance to deliver massive value

- Keyword research, bullet points, and promotion are important

- Example: Long-term growth of channel through discovery on YouTube

Community Focus:

- Relaxed stream and hangout environment

- Q&A or sharing stories of success

- Unlisted on YouTube, public on Facebook, and trim off countdown timer


- Topic with a balance of educational value and community focus

- Relaxed format with bullet points and engagement

- Open with teaser/hook, break for engagement, and deliver value

Cohesive Content Strategy:

- Work live video into existing content

- Piggyback on primary content and create a solid strategy

- Consider brand strengths and audience preferences

Measuring Performance:

- Use Facebook Live analytics

- Check out Live Streaming Pros channel for audience growth tips

- Live video can be a powerful tool with a well-planned strategy

- Understanding the intention behind your content is crucial

- Cohesive content strategy and measuring performance can lead to success

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