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Published on: February 14 2023 by pipiads

Facebook Advertising For Small Business 2022 - An Important Update

- Facebook advertising strategies have changed dramatically in the past few months

- The traditional methods are not working as effectively as they used to

- Facebook lead ads, which were once a problem, are now amazing

- This article will provide insights into how to set up profitable ad campaigns on Facebook for small businesses

Key Points

1. Generating Leads is Overhyped

- Traditional methods of generating leads are ineffective and overhyped

- The key is to focus on acquiring quality leads that have the potential to turn into customers

- High Level is a powerful software that helps in generating quality leads and converting them into customers

2. Secrets to Generating Quality Leads

- Focus on acquiring quality leads that are relevant, motivated, and capable of buying

- Have a conversion mechanism, i.e., a marketing funnel, to turn leads into customers

- Use automations to follow up with leads and initiate a conversation about their goals and desired outcomes

3. Advantage Campaign Budget

- Advantage campaign budget (ACB) is the new name and version of CBO

- ACB allows Facebook to decide where to allocate the budget for the campaign

- Leave ACB off when testing a new campaign

- Facebook advertising strategies have changed dramatically, and traditional methods are ineffective

- Focusing on acquiring quality leads and having a conversion mechanism is key to generating sales and revenue

- High Level is a powerful software that helps in generating quality leads and converting them into customers

- Use Advantage Campaign Budget with caution and turn it off when testing a new campaign.

Google Ads Tutorials: Setting up Local campaigns

Google is a widely used search engine that has revolutionized the way we access information. With its user-friendly interface and powerful algorithms, Google has become the go-to search engine for people around the world. In this article, we will explore some interesting facts about Google and its impact on our lives.

Facts about Google:

- Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University.

- The name Google is a play on the word googol, which is a mathematical term for the number 1 followed by 100 zeros.

- Google's headquarters, known as the Googleplex, is located in Mountain View, California and spans over 3.5 million square feet.

- Google's search engine processes over 3.5 billion searches per day.

- Google has a market share of over 92% in the search engine industry.

- Google's revenue in 2020 was over $180 billion.

- Google has over 135,000 employees worldwide.

Impact of Google:

- Google has made it easier for people to access information from anywhere in the world.

- Google has revolutionized the way businesses market themselves through search engine optimization (SEO).

- Google's advertising platform, Google Ads, has helped businesses reach their target audience more effectively.

- Google's Maps and Street View features have made it easier for people to navigate and explore new places.

- Google's translation feature has made it easier for people to communicate with others who speak different languages.

Google has become an integral part of our daily lives and has had a significant impact on the way we access information and interact with businesses. Its innovative features and powerful algorithms continue to make it the go-to search engine for people around the world.

Local Car Commercials Update: Last Week Tonight with John Oliver (Web Exclusive)

A few months ago, John Oliver did a segment on local car commercials and how some of them looked suspiciously similar because one company was writing scripts for a whole bunch of dealerships. At the end of the segment, John Oliver offered a script for free to one car dealership to use in a commercial as long as they agreed to some simple terms. Zumbrota Ford in Zumbrota, Minnesota was the dealership that took on this offer and produced a unique and unhinged ad that stood out from the rest.

Main Points:

- John Oliver offered a script for free to one car dealership to use in a commercial as long as they agreed to some simple terms.

- Zumbrota Ford in Zumbrota, Minnesota took on this offer and produced a unique and unhinged ad.

- The ad was a tense domestik psychodrama about a marriage in serious trouble that featured the dealership's all wheel drive minivan.

- The little touches that Zumbrota Ford added to the script made the ad stand out and feel like a scene from a marriage.

- Zumbrota Ford's ad was narrative closure that tied up the ends and showed how local car commercials should be unique and completely unhinged.

Zumbrota Ford's ad showed that local car commercials can be unique and unhinged if dealerships take the risk to do something different. John Oliver's offer of a free script for a commercial was a hell of an offer and Zumbrota Ford showed that they could be trusted to produce something that stood out from the rest. The ad was narrative closure that tied up the ends and showed how local car commercials should be done.

Local Ad - The Office US

The article is about the premiere of the Dunder Mifflin commercial directed by Michael Scott, which was rejected by the corporate geniuses. Despite this setback, Michael is excited to showcase the real version of the commercial, which he believes is full of humor, depth, and heart.

Body:

- The brain dead version of the commercial is being aired tonight, but Michael is still proud of the real version.

- People like waving cells, not art, according to Michael, but the real commercial is a mix of both.

- The commercial showcases the power of ideas and how they can change and connect us with the world.

- In a fast-moving world where good news travels fast, bad news isn't always what it seems.

- Michael believes that everyone deserves a second chance to score, just like Dunder Mifflin, which offers limitless paper in a paperless world.

- The animation in the commercial is cool and adds to the overall appeal of the ad.

- Michael is in a celebratory mood and offers to buy drinks for everyone.

Despite the rejection of the initial commercial, Michael Scott's director's cut version of the Dunder Mifflin ad showcases his creativity and vision. The commercial is a mix of humor, depth, and heart, which appeals to both the mind and the heart. Michael's perseverance and belief in the power of ideas are a reminder that success is not always guaranteed, but it is worth striving for.

How To Start Social Media Marketing As A Beginner - STEP BY STEP

Starting a B to B social media marketing agency without a network of business owners can be challenging. Cold calling may not be the most effective way to get clients. In this article, we will discuss a three-step formula to help you get started in social media marketing.

Step 1: Find Out Where Your Ideal Clients Hang Out

- Determine who your ideal customers are and where they spend their time.

- If you're selling B to B, LinkedIn is a powerful platform to find businesses.

- If you're selling B to C, consider Instagram, Facebook, YouTube, Snapchat, or Twitter.

Step 2: Get in Front of Them

- Don't try to be on all platforms at once; pick one that aligns with your ideal customers.

- Master that platform and learn everything you can about it.

- Create content and add value to the audience.

Step 3: Sell Them Something

- Your purpose for being on social media should be to bring in business.

- Don't just have a social media following and hope it will turn into money.

- Sell your products and services in exchange for money.

- Combining social media with closing is essential to making money on social media.

Social media marketing can be overwhelming, but it doesn't have to be complicated. Follow the three-step formula to find your ideal clients, get in front of them, and sell them something. Remember, social media is a tool to grow your business and make a profit, so don't lose focus on your outcome.

How To Sell A Product - Sell Anything To Anyone With This Unusual Method

Are you struggling to sell your product or service? Do you feel like you're just shouting into a crowded marketplace without being heard? Well, I've got some good news for you - there's a powerful strategy that you can use to sell anything to anyone, anytime.

Instead of focusing on what you need to say or using fancy words, focus on creating a dramatic demonstration that will create trust and certainty in the mind of your prospect. This is the key to standing out in a crowded marketplace.

Here are some tips on how to create a powerful dramatic demonstration:

1. Ask yourself: what is the one dramatic demonstration that I could do to create trust and certainty in the mind of my prospect? How can I show and not just tell?

2. Use the WTF effect - this means creating a demonstration that is so unexpected and powerful that your prospect can't help but be impressed.

3. Focus on the three questions your prospect is asking: can I trust this person/brand/company? Are they competent? Are they special/talented/gifted?

Examples of dramatic demonstrations you can use include lifting a bowling ball with a vacuum cleaner, curing a phobia on national TV, or even closing a sale live on camera.

So, next time you're trying to sell something, think outside the box and focus on creating a dramatic demonstration that will make your prospects say Wow!

A BETTER Way To Advertise On Facebook In 2022 (SECRET)

Creating effective, high-converting, and profitable Facebook ads is a crucial skill for any marketer or business owner. However, there are three essential things that you need to know before diving into this world. In this article, we'll discuss these three key elements and show you how to implement them successfully.

Message Market Match:

The first thing you need to nail is the message market match. This is the single most significant reason why most Facebook ads fail. It's not about the campaign objective or placement or budget, but rather, it's because the offer is either unrelated or unappealing.

To get the message market match right, you need to do your homework and research your target audience thoroughly. You need to understand their pains, problems, fears, and frustrations and figure out how your product or service can solve these issues. By doing so, you'll be able to create an offer that resonates with your audience, and they'll be more likely to buy from you.

The 40-40-20 Rule:

The second thing you need to know is the 40-40-20 rule. This rule is the secret sauce that separates the amateurs from the pros in creating high-converting and profitable Facebook ads.

The 40-40-20 rule breaks down the three main elements responsible for your ad success: 40% to your market, 40% to your offer, and 20% to your copy. This means that 40% of your ad's success depends on your understanding of your target audience, 40% on your irresistible offer, and 20% on your copy and creative.

Marketing Rule of Seven:

The third and final thing you need to know is the marketing rule of seven. This rule states that a prospect needs to see or hear your marketing message at least seven times before they take action.

To implement the marketing rule of seven, you need to ensure that your message is consistent across all your advertising and marketing channels. You need to be persistent in your messaging and make sure your target audience sees your message multiple times in different formats.

In summary, to create effective, high-converting, and profitable Facebook ads, you need to nail the message market match, follow the 40-40-20 rule, and implement the marketing rule of seven. By doing so, you'll be able to create ads that resonate with your target audience, offer an irresistible solution to their problems, and be persistent in your messaging across all marketing channels. With these three key elements in mind, you'll be able to create Facebook ads that drive results and help you achieve your business goals.

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