Published on: January 28 2023 by pipiads
Table of Contents About loreal ads
- L'oreal Commercial Compilation 1990s
- Han So Hee X L’Oréal Paris Korea Ad Compilation
- AI for Advertising Production Strategy with L'Oreal
- L’Oréal CMO: Digital advertising has got to be ‘useful, non-invasive and integrated'
- LOreal Paris Commercials Adverts UK History v4 (2000-2010)
- Julia Roberts Airbrushed Ad Banned in UK; Claims of Misleading Statements from L'Oreal Ad
L'oreal Commercial Compilation 1990s
the first day I color my hair. I love the color, the feeling to keep it. now I have L'Oreal it's new discovery color, the tiknique hair cream conditioner. it has an ultraviolet filter that protects and cares for my hair so my color stays true longer. color bead conditioner gives me progressive care to keep my first day color alive. new color weave, tiknique hair by L'Oreal and I'm worth it. I take extra care to keep my hair at its best so I feel I'm at my best. l said intensive care is something special. the rich formulas instantly nourish, revitalize, working the deep within each air. there's also protein for body and new extra vitality. else M jojoba a brilliant shine. get more special care, more beautiful hair with L 7/10 of care and shampoos by L'Oreal. I stopped it movie. I'm on the human but - Guerra never goes with the flow. it's new Laurie. I'll flash out the mascara that waterproof and makes my lashes a mile long. splash out the new waterproof lash extending mascara by L'Oreal. I move with the times. with progress I expect high performance for my skin. I've discovered the future of the future today: plenitude action episomes created by l'oreal research. the plenitude ribosomes carry active ingredients into the epidermis and delay the signs of aging. with action episomes my skin is radiant and feels visibly younger. challenge the aging process every day with plenitude, action, liver zones, the secret, moisture balance, the discovery, the breakthrough. new Hydra vivre shampoo and conditioner for Moria Hydra protein, powerful molecules, renew hairs. moisture balance, no oils, no heaviness, just naturally healthy hair every day. the best part: anyone can have healthy hair, anyone. new Hydra be from l'oreal: natural moisture balance, naturally healthy hair, firm, pumping curl, stylize, mobilize, do your line pumping curl. suddenly my lashes were a mile long. lore'l. a shot mascara actually extends your lashes as far as you're willing to go. so if you've always felt you have cuny lashes, stop moping and lash out. lash out, extending mascara from l'oreal. what it feels good. you want it to last when it feels good. naked mass, like new L'Oreal call it's a creme, long wearable lipstik, a lip dip. it lasts but doesn't come time when it feels good. its breakthrough formula: bonds of my lips, the color stays true for hours. I'm waiting for them now to improve the condition of my skin. every day I discovered new plenitude, action, lipid and skin care of the future from L'Oreal. plenitude: the person's target, skin's vulnerable areas, providing nourishing care where and when it is needed. visibly improved. my skin looks younger. Anna, tooth action, liver zones from l'oréal to reduce the signs of aging. I live with the times. I expect progress proponents. now I've discovered moisturizer so advanced for the beer tasted great and hydrate all day. new plenitude. Hydra. newest continuous moisturizing cream from L'Oreal hydro renewal is so creamy, light it absorbs instantly, then hydrating beyond ordinary beauty fluids. it delivers 12 continuous hours of skis moving moisture. Hydra Maria to reduce the signs of aging. thank goodness you're all listening. I have an announcement that will knock your socks off. preference by L'Oreal is new and better. I know you think it's already practikally perfect. well, me too. but nothing conditions better than new preference. then it gives here glorious, shining color. so if you want to feel all new and better, pull up your socks and say: I'm worth it. new, richer preference by L'Oreal: alright, looking beautiful takes intelligence. so I were a new L'Oreal hi to perfect makeup covering beautifully with the most advanced moisturizer to care for your skin and SPF 10. did you reject notorious Hydra perfec makeup? special conditioning gives hair shine. so the colors glossy, the looks healthy. you feel beautiful, you're worth it. good, booming preference from L'Oreal wants it. I'm not one to hold back. I told her exactly how to get it. preference by l'oréal: it gives me glorious, shining, color and conditions like crazy. I think being direct as a virtue and the most direct way to beautiful hair is to say: and don't be shy about it, I'm worth it. very good, rich conditioning. preference by L'Oreal: I live with my time, progress, performance. now to defend my eyes from the signs of aging, I've discovered near plenitude eye defense, an innovation from L'Oreal: eye defense gel cream guards eyes three ways with targeted hydrating liver zones. action to reduces puffiness. action 3: diminishes circles. new plenitude eye defense from l'oreal. to reduce the signs of aging through studio springing curls moves from l'oreal: the right loose for curly naturals and perms. big world's best world wild studio line from l'oreal. because I color my hair, how I take care of it makes an incredible difference. now I have L'Oreal's discovery color V- tiknic hair conditioner. it has an ultraviolet filter that protects and cares for my hair so my color stays true longer. color feed tiknique hair gives me the special care I need to keep my color alive. color vide tiknique hair by L'Oreal. and I'm worth it now that I comb my hair, but with special care. introducing the new Eve tiknique a new shampoos, conditioners and treatments, whether unipolar conflicts, the new signs to bring back the healthy food and healthy colons occurring for the v3. energizing my punishing, rebalancing the curls. healthy hair, taking an advanced tiknology package here the unique formula: gently something to your hair, yet still leaves curls. any gas conditioner from L'Oreal nothings your hair without relaxing your hair. make your hair beautiful with preference by L'Oreal. it gives me shining color and nothing conditions better. so buck up, develop an attitude. I sure did just say I'm warranted richer conditioning preference by L'Oreal. now for fantastik looking hair. a breakthrough by lawyer. new elsif cameras. Laurens conditioner: after every shampoo, discover the first care conditioner in a mousse and you don't have to rinse out so you can deep handle in perfect condition in an instant. now my hair is softer, shinier. elsif careless conditioner makes my hair light and bouncy. new elf air can lose. conditioner by L'Oreal: instantly beautiful hair without the rims. you radiate a special light and beauty just washes over you. designed to give a sheer wash of color. you like the slight natural makeup by L'Oreal with an original cream gel formula for natural coverage. you're alive with beauty, as pure as it is delicate, designed for a delicate finishing. likeness helps skin achieve a smooth, even tone. some things are beautiful by their very nature. you like this light, natural makeup by L'Oreal in a beautiful by design, starting now. this is the way your condition, your hair- L'Oreal creates new light. step the remarkable new conditioner from studio care. it works instantly. all men don't rinse tangles out the light stuff. it's that fast, it's that light, it's that beautiful light. step no rinsed bone conditioner from studio care by L'Oreal. it's fast, easy, light. [Music] hairspray breakthrough. you ready? it's the latest news. it's not good if you've been, nothing is better. don't [Music] accentuate the positive music. sensuous mascara: l'oréal's very new I openin look lengthens, defines, accentuates each lash. new accentuates. mascara from L'Oreal machine more beautiful by design. beautiful. it gives me shining color and nothing. I sure did just say I'm worth it. rich conditioning preference by Laura. I move with the times to reveal younger looking skin. I found plenitude Excel a3 with triple h, a, fruit acids. new from L'Oreal: XL a3 helps remove dull skin cells. your skin feels more radiant. its vitamin E complex fights the effects of free radicals. its UVB filter protects the skin. tests proved with Excel a3 the skin is smoother and visibly more radiant. my skin looks so much younger. new plenitude Excel challenges the signs of aging color. discover L'Oreal color, riche, hydrating lip color color more than color color, alive with hydration. treat me. run l'oreal treatments so advanced. lips feel moisturized to p.
Han So Hee X L’Oréal Paris Korea Ad Compilation
으 으, 으. [음악] 당신은 소중하니까요, 헤어에 b? 리어 3개입 염증은 양 로레알파리 엑셀랑스 덕분이죠. [음악] 그 관심을 속합니다. [음악] 당신은 소중하니까요. [음악] 으, 먹어 봅니다, 하하. 4? [음악] 관심은 실패 하니까. 으. 5 버튼 일할. 5 piece. 아 아, 왼 주세요 opencl. 5 owl, 5 s-cute, 되는대로 혁수가 헐은 이짤. 왜 수용하면서 to a wei, wei, 뭐 하세요, 소위 했잖아요, 뭐. 안녕하세요, 로레알파리 모델 1 소 입니다. 다들 저희 완벽한 해야 에 대해서 많이들 궁금해 하시는데요. 지금 바로 알려드릴게요, 가장 ex 랑스 안에는 말이죠. 첫 번째로 연못에 에 1 제 그리고 여러분들의 뭐 바가 두피를 아주 섬세하게 케어해 줄. 바로 이 약산성 샴푸 람 5 페어 마스크까지 신비 되어 있습니다. 닭 외제 저와 함께 ex 안 쓰 로 셀프염색 한번 시작해 볼까요. 먼저 염색 점 을 알러지 테스트를 한번 해볼게요. 주택 뻔 컬 아케 예요, 손에 웃지 않게 장갑을 껴 줄게요 오브제 정도 수중한 이 연못에 를 산화제 에 넣고 잘 흔들어 줄게요 편하게 바를 수 있는 입이 뭐야 어 루벤 어플리케이터 를 아껴주고 이렇게 모발 부속 구석 염색이 잘 될 수 있게 꼭 뽑아 게 발라줄게요. 너무 벌써 싶은 있었대요. 그러면 스펙 투 두피 케어를 할 시간입니다. 그리고 마지막으로 수태 티빙 체험 마스크로 생산된 모바일까지 피어 해줄게요. [음악] 한번에 어색하고 싶을 때 액셀 만족 그림 여러 번에 나눠서 염색하고 싶을 땐 이끄는 4 요크 집에서도 쓰 리 스 트 컬러 노하우로 순상 은 적게 컬러는 합병 세계 일이. 엄 생 냥 엑셀랑스 로 프리미엄 케어 하세요, 여러분은 소중하니까요.
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AI for Advertising Production Strategy with L'Oreal
tu t'es que look at what has in du nord, la principale arrière, manny pacquiao, because amoureux filmés big dans les films bat et vous et moi, nous battre united, c'est un petit plus pour des gains. de réalmont, subi vix pertes subies de bewan, a créé tim moss. inpact est forte ici comme en vidéo tv, with people sitting on the couch. non, ils media platform on a droit d'asile seems like teen love hate it [Musique] only a few séquence. bats va user si des causes et celui-ci à 10 distribution, kirby cokers du sibat. votre disposition est un facebook is most people in facebook, look, on n'y a. tout ce que max hoff offre aux fans est surtout séquence. you have to tell story, football, brent, pour leur acte. tu joues bien, tu be effective, because if he and skin you en place à 10 secondes camille, any email du spot ibérique, prax. on affirme cette vidéo. il dit comme producteur: prospère, ends, ils vivent. classique et à y vivent. object détection: agrium, woods, spot it is, it l'original, un pic aux objets détection des angels and woods est automatique et mécanique. sbfm, l'oral, spotify, brent russell, brooks, montagne, cicatrices, mtn. de nombreux artistes made it. would. you do you have to remember bat spécifiques propres aux mauvaises des animaux. bankrate back of video that will be sent to every country and then, comme twin local, il réside m tou bishvat. message: i understand ball in berlin, comme comme je suis une de call shop boys de deux classiques process to make adds une finale guen, mais what we call brand videopac, les différentes vidéos i meet and then 150 vidéos, pas que every country and every country d'où, par exemple, pictures video, for example, valérie bègue, il réédite même lac translating j'aime like to some more things, l'accord et shooting something. we volokhine, johnson, paul tendeng, tout le réseau, windows media platform, batterie, bichonne et gnangnan, facebook, fille de produits, mise galleries, loup. paul goze veut prendre 12, not have any feed backs from what the police and that way we have created néo alphabètes, un hélico, le média, cette rigueur et mediaset du site it back to, which makes it just what we look had médias place comme youtube, facebook et style made, for example, et dwight du compère luis aux jeux vidéo. se prendre votre média, pâques, par exemple, ball l'uav you have. the spanish had to be compared with kérastase, mega pack n 6 bat de vidéos israeli similaires we've de faire. ce vidéo va prendre, mais ya pas qu une chose de cette vidéo: wii différentes formes atypiques aux is you were formate surf and cats home at, and i just translation of english and spanish. bien, juan luis ferrer, similaire, mais que viennent de sa campagne? ces médias? braun, mega pack and beauty, différentes langues du format discount, postes sauvés à, will make the link between en moins de femmes de prendre mega pack n b vidéo b ah bein show displayed immédiate chewing gum tree et you can see bad buzz vidéo ain abid wild modified vidéo in us, il demeurera une vidéo, une france ce week-end, gazeaux qui piaillent to save as tu veux votre vidéo number one à bint immédiat place tahrir xp jet n ya de compléter une. over all that, you can't. six batteries sur vidéo bataille. nom du pit bike countries mbi ben brahim et fine, que bad. for next one campaign to avoid the video. and because un one music matt have to be rob huff mathevon faut remédier à cette racaille est retombé robotique aux hasards. espagne before i et vidéos abymes et villers edited by this to say some time, jazz, free, freyming, batik and order and things en mixing multi pôle, asset funds and media pack, henry shooting something m sometimes ce combiné jeune elvis modifications all together. now what is on the good bye is not génériques a scoré à deux options. we have to make some recherche, sailhenc at least, ou kit kinnear. dupliquer vidéo rigole pas. we want you. it's barbarie que les matchs vidéo vague, cloud, the same as we do do we used in world at war and dreams un peuple ou une fact vidéo, et justin queens of fame and we pout il ferait une digue, est au. le visuel fischer of dreams, avtovaz jennings. signature au feu vidéo baisse comparable au one to one ever tu as 16, aussi mérité. between une signature nvs, between vidéo, just two step process est visuel fishers by frame. un afterwork d'hugo en une vidéo level. signature' by compresse imite aggregate in it would be good and which will. traditionnelle méthode, because al harraz à 7, il faut, il ya to be robuste, tout évident. modifications, ils veulent des formations. and here is it: azoulay, ordre english and enjoy. oui à tout homme, seul ait ce vieil homme. tout digital product n'a vadis accessible à tous, everyone, deux compagnons, oui, épaules tu eu, claude, barral d'anvers, médias pack tu t'oublies. compères will rise to all the video, despite immédiate benben, access to resolve 6/2 résonne tuées ce week. end à des pillages à te. créative, les vols au vert, médias pacs, par exemple, pick n 6, bat un country à x, monnaie en dise créative et qu'ainsi le complexe. right is my name, knb cave full of law review en garde contre une production n 2 avec un mec des six jeunes, baptiste say, fosse 10 plateformes et de conversations start-up between brent in countries, because un ben oui, spots gratuits, baptise news by country dance. ou si on wye, forem et pippen rational, rational, haysbert production, toubab, all to make some new video en une plateforme sur jazz, interest of such as stoks élevés will be bolt 2,8. evry - tu t'es que baisse des six jeunes, une production, une productive à cette forme et 2 to business. all been done for the journey faut fusionner where we started with black page scratch et importe des tatous 12,5, visualiser ce rituel business with some d'eads a poc ce we à tous. il tire et louis venne n12. tienne veut un peu process existants, une affiche 10. la seconde is one of my lai san iker in the digital transformation' is only use in new tiknology to existing processes. le global plus + localisation process existe une forme. il faut le digital timken likoud en, i look at it and right to see how we can't buy me love comes the sun avec can't lurn, ils se battent. j aille at you have votre difficulté of digital, françois michelle, et she is not easy, tu as, tout comme des people, du délit process des livres 16 ou portugaise, du btca, bataille événement à, because you have to. you know bête et abdou sow mistakes. sometimes you have to be chaud et rob ford, business ensemble a répliqué bétail-viande of the day. he can't be in game center because qui avait exemple? oui, s'il bat, which our brand analyse de cette production, ben whishaw, itunes, it right, campagne est copains, on dit ça, on vit. ce média pack est mon testament, which takes two weeks, une campagne after campagne. eric, try to the best possible to keep the number one positionne à floréal de beauty market. aim may be one day we try to even better. and politikal, because i'm your feet.
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L’Oréal CMO: Digital advertising has got to be ‘useful, non-invasive and integrated'
[Music]. [Applause]. hello everyone and welcome to this panel on digital advertising in the eye of the beholder, and this session marks the kickoff of two weeks of dedicated coverage to digital advertising, and today we're going to put ourselves in the shoes of the consumer to find out how they feel about digital advertising and how we, as marketers, can provide a more human-centric way forward. so here are my fantastik panelists today. i'd like to introduce you to peter wallace, svp of sales email at gumgum, who are sponsors of the drum awards for digital advertising and the drum awards for online media 2022. we have lex bradshaw zanger, chief marketing and digital officer for l'oreal uk in ireland, who's also our co-chair of the drum awards for marketing. sophie willer, director of digital transformation at performance marketing agency crowd and also one of our judges for the digital awards. and matthew corbin, global growth leader at accenture interactive. so to kick us off, you know we've we've had access to some new research from gumgram that shows consumers are more than ready for advertisers to ditch tracking their behavior online and to show them, you know, personalized ads and and sort of ready to place more emphasis on meeting them in their current mindset and through aligning with content and in a digital environment that they're kind of open to. and so to throw some stats out there: over two-thirds of adults say they're uncomfortable with brands tracking their browsing history and over a third feel creeped out when brands use tiknology to track their internet browsing habits. so i guess, if we all take our marketing hats off for a moment and put ourselves in the shoes of the consumer, do you have any kind of strange or unexpected experiences online? actually, most recently, i was um part of the metaverse. i had my oculus quest on and there was a group of executives. we all got together and one of the weirdest experiences was in this metaverse- i can't say the brand itself, it was a luxury brand, um- but they basically reenacted the catwalk. the people walking toward the catwalk would actually walk literally right in front of your face, and while it was a very immersive experience, it also created some questions about boundaries and how you address those boundaries and in the metaverse experience. so for me it was. it was one of those moments where, wow, this is the power of advertising. it's very immersive, it's very relevant, but at the same time, how do you respect that personal space and and how do you design for that experience? so for me. it was creepy but also amazing all at one time. yeah, and sophie have you got? yeah, i've got um, an older example, um, but i think another really good example of this industry is like innovative and comes up with some really cool stuff, and sometimes we need to maybe stop and think: um. so my example is from 2013: um, sky go. put adverts in windows on trains in germany. so this is real. if you were, you know, commuting, you've had a long day. you lean against the window and a voice literally in your head says: download sky go so you can watch it, and it was using a like really clever, using cochlear tiknology, but only you could hear it. great example of: just because we can doesn't necessarily mean that we should. if i'm outside, necessarily, on experiences, but again, this is just toking about the boundaries right there as advertisers, brands, you need to maintain in in regards to consumers, and actually there's a lot more sort of awareness as a consumer of sort of you know, advertising, tracking and sort of it's becoming much more at the forefront, um, and there needs to be a level of respect that we need to think about and consider in everything that we do, moving forward with regards to that absolutely, and i was chatting with gordon earlier this week. who's at the audience? i'm gordon. what was your story? what can you share with us? well, my exchange experience again is very much old tiknology and not so much in a metaverse, but i was followed round by a company offering discount cremations, which is annoying in two levels. a, i think i'm gonna die soon and be when i do it, i'm a cheapskate. you know what happens. so it's such precious, these tools, so precious. i do think advertisers have a responsibility to use them well, because, uh, you don't wanna sort of cook this partikular golden goose. what do you think they profiled you with to identify you interested in cremations? yeah, well, i, i think they profile me. possibly, uh, they may be identified about old relatives and, to be honest, maybe i'm a bit mean when it comes to that. well, maybe sophie's right, just because you can doesn't mean you should. it's good you've got to use the tiknology to ruin it for everyone. thanks for that story, gordon. i think some good examples there about, about boundaries, um, so i guess let's put our marketing hats back on now, you know, looking forward to the future. surely there's better experiences to be had for consumers. so, peter, as we move away from third-party cookies, the user privacy front and center of our mind. so where should marketers be pivoting now to be more human-centric? the privacy world has changed a hell of a lot in the last number of years and a lot of tiknologies have been trying to identify ways in which they can work around that privacy legislation rather than work with it. and i think that there should be a lot more pressure on sort of advertisers, brands, tiknologies, to make sure that actually, you know, gdpr is there for a reason, tcf is there, the cookies have been got rid of for a reason, sort of you know, go with that, respect the consumer, respect their privacy and respect the way in which you utilize the data points that you can get a hold of in a way that isn't creepy, that sort of, as i say, works with those guidelines. i think that everybody's sort of- and we've seen this in the last 12 months or so- sort of a lot of businesses have been trying to work around it and sort of we've seen that with google, with, you know, cohorts and flock, and actually, again, it wasn't compliant. there's a reason for that and again, they're trying to work around the legislation rather than work with it, which, for me, is a real bugbear and something that needs to change within the industry significantly now, if we think about capturing consumers in the moment. lex, obviously, it's just been announced recently that you've um started this new partnership with tiktok, capitalizing on one of the biggest trends. the tiktok made me buy it. i'm just going to show you a quick video, um first of all, and then we'll come back to you on this [Music], hey, [Music], more of your favorite [Music], so, obviously, creator endorsed boxes that you can buy directly through tiktoks. so can you tell us a little bit about the partnership, how it came about, and you know how you see that kind of social shopping space evolving. so we've been working with tiktok for a while and this is really the culmination of everything that we've been doing together with them. there are there are three exciting things happening. you've got to what we're calling viral products. these are products that have millions of hashtag views, so it's products that people are already excited about. we're not making up that they're viral. we're not making them viral, they are by default viral. so that's the first piece. that's exciting, you know, looking into the data and pulling out: okay, what are people in the community excited about. second piece is using creators. you know we always have the brand voice and that's important, but partikularly in beauty, the creator voice, the influence of always the ambassador voice, is critikally important. people trust them a lot. so the second piece and then the third piece. we're lucky to have been one of the first brands organizations in the uk to work with tiktok on the tiktok shop. so that's one click check out within tiktok. super smooth, frictionless experience. so you've got all of these things cut, these three things coming together with the creators creating their own boxes and selling it. so
LOreal Paris Commercials Adverts UK History v4 (2000-2010)
went out. discover new double extension, the first two-step mascara from l'oreal with ceramide r: one end fortifies, the other lengthens, to make your lashes feel stronger and look sixty percent longer. with proven, spectacular results. new double extension mascara from l'oreal because you're worth it. i love the outdoors, but at my age it can cause brown spots on my skin and for me that's out of the question. new adrie perfect radiance restoring day cream from l'oreal, enriched with vitamin c and uv protection. the formula helps reduce the appearance of brown spots and the tinted effect illuminates my skin in an instant. my skin is even radiant. new adrie perfect radiance restoring day cream from l'oreal paris. skin radiance recaptured. because did you know that all these expressions contract the skin and deepen wrinkles? l'oreal solution, wrinkle decrease. it's not surgery. it's the only anti-creasing cream with bosworlox to counteract skin microcontractions. 76 reported visible reduction on expression lines. now for express intervention. new wrinkle decreased serum with concentrated boswell ox: in only one hour, rapidly reduce wrinkles. l'oreal wrinkle decrease, as seen in vogue. let's surgery weight my aim. targeting wrinkles, firmer skin revitalift from l'oreal paris with pro-regular lane nanosomes designed to target where wrinkles need it most. revitalift reduces the appearance of even the most visible wrinkles and firms the skin in just four weeks, revitalift from l'oreal paris, uk's best-selling anti-wrinkle cream. when you find the color you love, you want to keep it radiant for longer. but wash after wash, colored hair can fade and lose its radiance. new l'oreal lv three-step color protect program with 50 more uv filter and a complex of nourishing agents. color protect keeps your color truer longer. i take control of my color. your hair color will shine for longer with 70 percent more radiance. it's my number one color care program. new lv color protect from l'oreal paris. because you're worth it. i've taken our color insurance for my hair. triple protection excellence cream from l'oreal. the real news is the serum before coloring. it treats and protects. during. the non-drip cream protects your hair after. the ceramic conditioner gives even more protection and not a single gray. triple protection excellence cream from l'oreal. lip gloss: does yours stand the test of time? i found new glam shine six hours from l'oreal paris with patented shine fix tiknology. it lasts for up to six hours of glamorous shine. new glam shine six hours from l'oreal paris. does your lip gloss stand the test of time? have you heard the buzz about el vivre nutrition for dry hair? discover new lvd nutrition, l'oreal's first haircare service enriched with royal jelly. it's a first. the caring, creamy formula wraps hair and conditioning ingredients that nourish and replenish even dried out hair. hair feels soft, silky and full of bounce- new elvi nutrition enriched with royal jelly from l'oreal paris. my hair looks revitalized because you're worth it. i've taken our color insurance for my hair. triple protection excellence cream from l'oreal. the real news is the serum before coloring. it treats and protects during. the non-drip cream protects your hair after. the ceramide conditioner gives even more protection and not a single gray. triple protection excellence cream from l'oreal. this is not hair color as usual. this is new color expert from l'oreal. multi-tonal hair color full of actual natural highs and lows. step one: deep conditioning, base color. step two: personally place harmonized highlights for multi-tonal color as individual as you are. new color expert from l'oreal paris. targeting wrinkles: succeed with revitalift from l'oreal penitude, which scored an unbeaten 17 out of 20 in a test assessing effective anti-wrinkle creams. no one beats revitalis lv nutriglass, l'oreal's first conditioner with pearl protein. it transforms dull hair into hair that shimmers, with up to 85 percent more shine with light reflecting booster, tiknology, mirror shine, cashmere touch. and now for fine hair that gets greasy quickly, new lv neutral gloss light with citrus. you're worth it. i've found an answer to our hair pros: new l'oreal lv full restore 5 with pro keratin for 5 top uk hair problems. it targets weak, limp, lifeless, dull and straw-like hair. my hair feels stronger, full of blades, replenished, with a healthy shame. it's got its mojo back. new lv full restore five from l'oreal paris: five problems, one solution. come on, girls, let's see, because we're worth it. this is not hair color as usual. this is new color expert from l'oreal. multi-tonal hair color full of actual natural highs and lows. step one: deep conditioning base color. step two: personally place harmonized highlights for multi-tonal color as individual as you are. new color expert from l'oreal paris, of course. foreign [Applause]. foreign lip gloss: does your stand the test of time? discover glam shine six hours from l'oreal paris with patented shine fixed tiknology. it lasts for up to six hours of glamorous shine. sparkle this christmas with glam shine six hours from l'oreal. does your lip gloss stand the test of time? you're worth it. prepare [Music]. unlike some classical, it locks color in for longer. now, with even more conditioner, my hair can shine for up to six weeks. recital preference: fight the fade, you're worth it. l'oreal's first conditioner with pearl protein. it transforms dull and long hair into hair that shimmers with up to 85 percent more shine with light reflecting booster tiknology. this is my fairy tale: mirror shine, cashmere, touch, ulv, nutragloss from l'oreal paris. shine is a power. sees it, you're worth it. get firm with the world number one anti-wrinkle program. new l'oreal revitalift, now with elastin. after 40, skin loses elastikity. new intensive action formula, revitalift with elastin, leaves skin feeling tangibly firmer and it's enriched with pro retinol a. my wrinkles appear reduced, my skin feels firmer, as though lifted. it's my favorite anti-wrinkle cream. new revitalift with elastin from l'oreal paris. the perfect gift this christmas because you're worth foreign [Music], foreign [Music] for great looking color. go to the salon for expert color advice. look for a salon with the l'oreal professional color expert seal of distinction for professional color and expert training. this is your guarantee. ready to take serious action against wrinkles. wrinkle decrease collagen filler from l'oreal paris- the targeted anti-wrinkle treatment you can perform yourself. l'oreal collagen filler- silicone formula fills in wrinkles on the surface. collagen biospheres penetrate and expand up to nine times their volume, filling deep surface wrinkles from within. immediately, wrinkles are softened by 20. in three weeks they are less deep, my wrinkles look filled and my life is so fulfilled. wrinkle decrease collagen filler from l'oreal paris, because you're worth it. there are some wrinkles that age you more than others. 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[Music]: when you find the color you love, you want to keep it radiant for longer. but wash after wash, colored hair can fade and lose its radiance. new l'oreal lv three-step color protect program with 50 more uv filter and a complex of nourishing agents. color protect keeps your color truer longer. i take control of my color. your hair color will shine for longer with 70 percent more radiance. it's my number one color care program. new lv color protect from l'oreal paris, because you're worth it. imagine a new dimension of shine. l'oreal creates glam shine. a unique lipstik. its formula contains micro partikles of crystal from dazzling color. vibrant.
Julia Roberts Airbrushed Ad Banned in UK; Claims of Misleading Statements from L'Oreal Ad
we are going to turn now to the latest backlash against airbrushing in advertisements. as you know, critiks have said the practike sends an unhealthy message to women and girls, and British officials took an extraordinary step yesterday, banning magazine ads featuring two of the most beautiful woman in the world, Julia Roberts and Christy Turlington. panicle intrigue is here, with more on this in Playboy be, and it's hard to see why their voters would ever need to be airbrushed. beautiful women, but, as you said, this is an extraordinary step, George. British officials dubbed the advertisement as an aspirational picture, going on to say that excessive airbrushing and digital manipulation have become the norm. these are two naturally beautiful women who don't need retouching to look great, they say. this ban sends a powerful message to advertisers. let's get back to reality. there are two of the world's most beautiful and famous faces, international superstar Julia Roberts and super model Christy Turlington. so why would these photos of them be banned in the UK? take a look at their seemingly flawless faces. look closer, closer, still flawless right. well, the UK government says the ads for makeup giant L'Oreal have digitally enhanced the photos too much, accusing them of false advertising. the retouching wasn't even just stylistik. it was actually trying to pretend that the product would achieve something which it clearly wouldn't achieve. I would like to see an ad that has how they actually look and how the makeup looks on them. in most cases like this one, the subjects posing in the ad campaigns don't control how the photo is edited. that is usually left up to the ad sponsors, and it has created some famous controversies over airbrushing and digital enhancement. Keira Knightley went from a size a cup to a size see in this publicity photo. when they tried to do it again four years later, she said no, she is proud of her natural body. Kate Winslet publicly critikized this GQ cover, saying they reduced her thighs by 1/3. we took the ads to color works in New York City. makeup and eyelashes were done. everything was smooth out. skin was totally smooth out. there are no lines, crow's feet, no laugh lines at all. probably the whole shot has been color corrected and manipulated to make the skin tones right and then they probably made a mask. in the dark air is when they made them a little darker. it's the only way that you can do a demonstration like this. I'm no supermodel, but why not put an ordinary photo of me to the photoshopping test? Here I am before and here's what I look like after: no more dark under eyes or smile lines. I even have longer eyelashes, mm. I think I could get used to the new and improved biana. they even removed a mole, but in a statement of L'Oreal, the company said, quote: we do not believe that the ad exaggerate the effect that can be achieved using this product. the consumer tests among over 100 women showed that 77% agreed the product made their complexions look radiant and aluminous. so the debate will go on. but that was a big move originally move and you need no airbrush.