luxury real estate ads
In this article, we will discuss how to target luxury home buyers using Facebook's special ad category. Real estate professionals in the US and Canada are required to select the special ad category when setting up a Facebook ad, which limits their targeting options. However, there are still ways to target high-end luxury buyers based on their interests.
1. Geographical Targeting: Select high-end locations, but keep in mind that the minimum radius is 15 miles.
2. Detail Targeting: Browse for interests that suggest they are money smart or have high-end jobs. Some examples include:
- Accounting: People interested in accounting are likely to have more money.
- Architecture: People in this field may have more money to spend on a luxury home.
- Banking: Those interested in banking may have more money and be a good target audience.
- Biotechnology: This field suggests a higher income.
- Broker: People in the brokerage field may have more money.
- Business Owners: Business owners tend to have higher incomes.
- Computer Science: Jobs in this field tend to be high-end.
- Car Dealership: People interested in car dealerships may have higher incomes.
Note: Don't select every interest, as it could make your audience too specific. Aim for an audience size of 50,000 to 100,000.
3. Use high-end luxury photos in your ads to attract luxury buyers.
With the limitations of the special ad category, targeting luxury home buyers can be challenging. However, by using detail targeting and high-end photos in your ads, you can effectively target luxury buyers who are likely to have higher incomes. Experiment with your targeting options to find the best audience for your ads.
Luxury Real Estate Marketing Tips from Central California's Top Luxury Agent
Jillian Boss: Dominating the Luxury Real Estate Market
In this interview, Brian Eisenhower speaks with Jillian Boss, a top luxury real estate agent in Central California. They discuss her methods for carving out a market share in the luxury market and her neighborhood listing alert system.
Methods for Carving Out a Market Share:
- Jillian targeted specific geographic locations and started by farming those neighborhoods with flyers
- She expanded her marketing tactics to include postcards, phone calls, email newsletters, social media, and Facebook pages
- By focusing on higher-priced neighborhoods, Jillian was able to pick her price point
- She always came from contribution, adding value to the people in those neighborhoods
Neighborhood Listing Alert System:
- Jillian's complimentary service provides auto email alerts to people living in specific neighborhoods
- This keeps them up to date on the activity in their own neighborhood and allows them to get an idea of what their home is worth based on sales comparables
- Response to the alerts has been overwhelmingly positive, with people thanking Jillian for providing accurate and timely information
- By providing accurate data, Jillian is getting people to become more reliant on her systems and proving the value of working with a real estate agent
Jillian Boss has established herself as a top luxury real estate agent by targeting specific neighborhoods and always coming from contribution. Her neighborhood listing alert system has been a big contributor to her success by providing accurate and timely information to her clients. By proving the value of working with a real estate agent, Jillian is able to get people to become more reliant on her systems and continue to dominate the luxury market.
The #1 Way to get Luxury Real Estate Clients using Real Estate Lead Generation
Let's talk about the importance of luxury real estate and generating luxury leads online. As real estate agents, we understand that our pay is based on the sale price of a property. Therefore, selling a million-dollar property can earn us twice as much as selling a property at $500,000. Scaling your business by getting into the luxury space is a fantastic way to increase your ROI.
Many agents rely on Facebook Ads for lead generation, but Facebook's targeting for luxury is diluting. In this article, we'll share the number one way to generate luxury real estate leads using an online strategy that nobody is talking about.
- Importance of luxury real estate and generating luxury leads online
- Benefits of scaling your business in the luxury space
- Facebook Ads targeting for luxury is diluting
The Number One Strategy for Generating Luxury Real Estate Leads:
1. Use Google Ads with video to reach luxury buyers and sellers in your city.
2. Create a new campaign and select video reach as your campaign type.
3. Set up your campaign by selecting your goal, bid strategy, budget, start and end date, networks, languages, and locations.
4. Use keywords that target luxury buyers and sellers in your ad copy.
5. Create a high-quality video ad that showcases luxury properties and your expertise in the luxury market.
6. Use call-to-action buttons to encourage viewers to express interest and take action.
7. Monitor your results and adjust your campaign as needed.
In conclusion, while Facebook Ads may have been the go-to for lead generation, using Google Ads with video is a highly effective way to generate luxury real estate leads. By targeting luxury buyers and sellers with specific keywords and creating a high-quality video ad, you can showcase your expertise and attract leads that are interested in luxury properties. Don't miss out on this opportunity to scale your business and increase your ROI.
Executing an Authentic Digital Marketing Strategy in Luxury Real Estate with Andrew Hong
In this article, we will discuss Andrew Tobii, the founder and CEO of Tobii Agency, a growth marketing agency based in Los Angeles, California. We will delve into his background, how he got started, and the light bulb moment that led him to build a successful business model.
Andrew Tobii's Background:
- Andrew Tobii was previously in the consulting world working for KPMG and PricewaterhouseCoopers in their advisory practices.
- He worked closely in banking and finance and did a short stint in private equity where he was looking at acquiring mortgage companies.
- In 2010-2011, he was a freelance digital marketer running Facebook and Google ads.
- He realized he needed to build a proper business model out of all the knowledge he had gained over the years.
- In 2016-2017, he founded Tobii Agency, focusing on real estate, mortgage, and financial services.
- He partnered with a technology company called HubSpot, a CRM platform that has marketing and sales technology integrated into it.
- He realized that marketing is getting more sophisticated and integrated across all channels and built an agency with a team that had expertise to work across all of these different channels.
The Importance of Technology in Marketing:
- Andrew Tobii stresses the importance of having a proper technology stack in modern marketing.
- Marketing is getting more sophisticated, and businesses need to have a proper technology stack to communicate with prospects, convert those prospects, and nurture previous customers.
- Businesses need to think about communicating with prospects regardless of how big or small they are.
Content First Strategy:
- Andrew Tobii promotes a content-first strategy in his business.
- The Institute stresses the importance of creating great customer experiences to attract high net worth individuals.
- Businesses need to segment their email lists and send targeted messages to the right people to create a great customer experience.
Andrew Tobii, the founder and CEO of Tobii Agency, stresses the importance of having a proper technology stack in modern marketing. He promotes a content-first strategy and stresses the importance of creating great customer experiences to attract high net worth individuals. Businesses need to segment their email lists and send targeted messages to the right people to create a great customer experience.
Inside A Modern $100,000,000 Equestrian Estate & Farm | On The Market | Architectural Digest
Stonewall Farm: The Epitome of Luxury for Horse and House Lovers
Stonewall Farm is a luxurious estate located just 40 miles north of New York City, offering a serene countryside experience. With 740 spectacular acres, this property is the perfect combination of elegance and comfort, ideal for horse and house lovers alike. The estate is currently on the market for $100 million and features a 24,000 square foot main residence, an impressive 4,000 square foot Pavilion-style pool house, and so much more.
- 740 spectacular acres
- 24,000 square foot main residence
- 8 bedrooms and 10 bathrooms
- 4,000 square foot Pavilion-style pool house
- Antique flooring sourced from all over the country
- Library inspired by McKimbing White
- Venetian plaster walls in the dining room
- Each bedroom and bathroom has its own personality
- Japanese soaking tub in the primary bathroom
- Grotto-like tasting room and wine cellar
- English gardens and pergolas
- A pool house designed for indoor and outdoor use
- French doors that disappear to allow fresh air into the pool house
- Reminiscent of a horse farm in Kentucky
1. The Main Residence: A Perfect Blend of Old and New
2. The Library: Inspired by McKimbing White
3. The Kitchen: A Comfortable Space for Family
4. The Bedrooms: Each with Its Own Personality
5. The Primary Suite: An Intimate Space
6. The Tasting Room and Wine Cellar: Grotto-Like Design
7. The English Gardens and Pergolas: Connecting the Estate
8. The Pool House: Designed for All Seasons
9. Reminiscent of a Horse Farm in Kentucky
Stonewall Farm is a luxurious estate that offers the perfect blend of elegance and comfort, ideal for both horse and house lovers. With its antique flooring, Venetian plaster walls, and grotto-like tasting room, this estate provides a truly unique experience. The estate's location, just 40 miles north of New York City, offers the perfect escape from the hustle and bustle of the city. If you are looking for a luxurious countryside retreat, Stonewall Farm is the perfect choice.
How to Become a Luxury Real Estate Agent [6 EASY STEPS]
How to Break into the Luxury Real Estate Market: 6 Tips
Becoming a luxury real estate agent can seem daunting, but it's not as complex as many make it out to be. In this article, we'll discuss six specific things you can do to break into the luxury market.
1. Elevate the Quality of Your Personal Brand:
Luxury clients value quality and take into account how you present yourself. Showcase the quality of your work across all your social media platforms and physical marketing materials to ensure consistency and attention to detail.
2. Tailor Your Content towards Luxury Communities in Your Market:
Focus on putting out content tailored towards the more expensive communities in your market to attract luxury clients. Community tours of luxury neighborhoods can help rank your videos and attract clients.
3. Do Property Tours of Luxury Properties:
By showcasing luxury properties, you'll attract luxury buyers and sellers. Cater your efforts to the luxury space to carve out a niche for yourself.
4. Prospect Luxury Communities:
Prospecting luxury communities can be an effective way to break into the luxury space. Door knocking is a great way to get in front of luxury homeowners and potentially gain luxury clients.
5. Attend Networking or Charity Events Catered Towards the Upper Echelon:
Leverage your passions to attend networking or charity events catered towards the upper echelon. For example, if you're passionate about cars, attend exotic car events to connect with potential luxury clients.
6. Provide Exceptional Service:
Providing exceptional service is crucial to building a reputation as a luxury real estate agent. Pay attention to every detail and exceed client expectations to establish a strong referral network and gain repeat clients.
Breaking into the luxury real estate market may seem daunting, but with the right strategies, it's achievable. Elevate the quality of your personal brand, tailor your content towards luxury communities, do property tours of luxury properties, prospect luxury communities, attend networking events, and provide exceptional service. By implementing these tips, you can successfully break into the luxury real estate market and build a successful career.
🔴 How to get MILLION DOLLAR LISTINGS using Facebook Ads for Real Estate Lead Generation
Hey everyone! Today, I want to talk about how to generate luxury listings. Everyone wants that sexy million-dollar listing, and a lot of agents always ask me how they can generate their first million-dollar listing or break into the luxury space. For those who don't know my story, within the first four months of being a licensed real estate agent, I got a fifteen million dollar listing - the most expensive in my city. Since then, I've continued to generate a lot of luxury business, even as a brand new agent. In this video, I want to share with you guys how to generate luxury real estate listings and leads using Facebook Ads.
- How to generate luxury listings
- Many agents ask how to generate their first million-dollar listing or break into luxury space
- Got a fifteen million dollar listing within the first four months
- Will share how to generate luxury real estate listings and leads using Facebook Ads
1. Use Facebook Ads Manager and choose the marketing objective - lead generation.
2. Name the ad and understand the importance of split testing.
3. Select the Facebook page and choose the location, narrowing it down to a specific city.
4. Adjust the age to target those who are more likely to purchase luxury listings (30-60 years old).
5. Detail targeting - use wizardry tricks to target the right audience.
6. Select interests related to luxury real estate, such as luxury lifestyle or millionaire mindset.
7. Use behaviors related to high net worth individuals, such as investor profile or frequent luxury buyers.
8. Refine the audience further by excluding certain demographics or interests.
9. Create an ad and choose the right format - carousel, video, or image.
10. Use high-quality visuals and write compelling copy that highlights the luxury lifestyle and benefits of the property.
11. Set a budget and schedule the ad to run at the right time.
12. Monitor the ad's performance and adjust as necessary to maximize results.
- Generating luxury real estate listings and leads using Facebook Ads is possible.
- Use wizardry tricks to target the right audience, such as age and behaviors related to high net worth individuals.
- Create compelling ads with high-quality visuals and compelling copy.
- Monitor the ad's performance and adjust as necessary to maximize results.