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Published on: July 5 2023 by pipiads

How to Create a Product Data Feed for Running Shopping Ads

Running shopping ads on platforms like Google Ads, Bing Ads, or Facebook's Dynamic Product Remarketing Ads can be a great way to increase sales. However, to do so, you need to create a product data feed. In this article, we'll show you how to create a product data feed step by step.

Creating a Product Data Feed:

1. Understand what a product data feed is - a list of clean product data including things like the product's price, picture, link, and much more.

2. Assemble all your product data into a clean and organized feed to publish product ads on various sales channels.

3. Download the product data from your store, such as a Shopify or Big Commerce store, into a product feed using a tool like Data Feed Watch.

4. Clean up and organize your data feed and send it to a channel like Google Merchant Center or your Facebook Commerce account where it will be reviewed and approved.

5. Once approved, you can show your product data in live ads.

Tips for Creating a Product Data Feed:

- Use a feed tool like Data Feed Watch to save time.

- Check product data requirements and disallowed product categories before creating the feed.

- Use unique and descriptive titles to differentiate your products.

- Exclude products like gift cards or those with zero prices or missing images.

Creating a product data feed is an essential step in running successful shopping ads. By following these steps and tips, you can ensure that your product data is clean, organized, and ready to be approved and published on various sales channels.

How to Create Magento 2 Product Feed for Google Shopping? [Tutorial]

Hello there, my name is Polina and I'm an MSD marketing specialist. Today, I'm going to talk about how to drive traffic to a product page through sales channels like Google Shopping, Facebook, Amazon, and others.

How to Set Up Your Product Feed for Google Shopping:

- Install and name the Google Product Feed extension

- Navigate to catalog feed profiles and click the setup Google pin button

- Fill in the future field name, file name, and status in the general settings tab

- Choose category reasons you don't want to include in the final product feed in step 2

- Rename your categories according to the Google taxonomy in step 3

- Set the basic product information, like what bonded attributes should be displayed in what field, in step 4

- Add additional attributes for your product, like size, color, and brand, in the optional product information tab

- Set the schedule for updating your product feed in the schedule setting tab

- Upload the generated file to the Google server in the upload to Google server tab

Setting up your product feed for Google Shopping can be a daunting task, but following the steps above can help ensure that your feed meets Google's requirements and is not rejected by the Google Merchant Center. If you encounter any issues, be sure to check the link in the description for solutions to common problems. Thanks for watching!

Google Ads Is Falling Apart

- Google ads is experiencing a decline in its effectiveness as an advertising platform for e-commerce store owners.

Reasons for Google Ads' decline:

- Increased competition due to more advertisers using the platform.

- Stricter policies implemented by Google to maintain quality and protect customers.

- Rise in scammy websites and drop shippers negatively impacting the platform's reputation.

Impact on e-commerce store owners:

- Need to focus on creating standout ads and optimizing their website to meet Google's policies.

- Need to invest in a professional theme to avoid suspension and increase credibility.

- Customers taking longer to convert due to economic uncertainty, leading to the need for optimized products and prices.

- While Google ads may be declining for some e-commerce store owners, those who adapt and optimize their advertising strategies can continue to see success on the platform.

Setting Up Adwords For A Magento Site

How to Use AdWords to Promote Your Magento Site

Today, we will discuss how to use AdWords to promote Magento sites and explore the specific things that need to be done to promote an eCommerce site like Magento.

Campaign Breakdown:

- Break campaigns down by category.

- Create ad groups with similar keyword sets.

- Have specific landing pages for each ad group.

- Split test different ad copy and landing pages.

Using Product Feed:

- Use the product feed to include images and prices.

- Use negative keywords to filter out unprofitable products.

- Configure the product feed correctly to show the sale price and the configurable product.

Competitor Analysis:

- Compare your products, pricing, shipping, and returns policies with competitors.

- Make changes based on the comparison to make your site more competitive.

Landing Pages:

- Use different landing pages for different offers.

- Use high-quality images to create a good first impression.

- Make it easy for customers to find the product they are looking for.

By using AdWords to promote Magento sites and following the steps outlined above, you can increase your click-through rate and quality score, ultimately leading to higher conversions and profits. Remember to split test different ad copy, landing pages, and images to find the most effective combination.

Best Practices for Google Shopping & Feed Management (using Magento) | Josh Duggan

Hi, I'm Josh and thank you all for coming today. Today, I'll be talking about the best practices for Google Shopping and managing your product feed for Magento. It should be quite actionable and helpful for most people in the room. Without just duplicating what was said, let me introduce myself. I have seven years of paid media experience and have worked in paid search. I'm currently a co-founder of The Bond, where we work with Mooji, Simone Peralta, and music. We're a 50% paid media agency and 50% e-commerce consultancy.

Agenda:

- Overview and update on Google Shopping

- Feed management

- Structuring AdWords campaigns

- Magento BI and benefits

- Landing page best practices

Google Shopping Overview:

- Increased significantly over the last couple of years

- Accounts for 80% of paid clicks for non-branded retail queries

- Drivers behind the increase:

- Number of products in Google Shopping increased from 5 to 30

- Moved from the right-hand side of organic listings to above organic, especially on mobile

- Shopping ads are prominent, and users are 120% more likely to convert

- Retail drove the highest increase in traffic YoY

- B2B saw a drop in investment YoY

Feed Management:

- Manage and optimize your product feed

- Structured KPIs for shopping campaigns

- Four main parts of a Google Shopping product feed:

- Product title

- Product description

- Google product categories

- Product type (optional)

- Magento feed optimization

- Add new product attributes

- Configure shopping feed to look up those new attributes

- Use feed tools (my mind, Rocket Web, Amnesty) to optimize the feed

- Optimize top 50 sellers manually

- Optimize product descriptions

- Group products into categories

- Append descriptions to all product descriptions

- Optimize product type

- Break down the product type as granularly as possible

- Build out campaigns in AdWords

- Google product categories

- Be specific in your taxonomy

Structuring AdWords Campaigns:

- Build campaigns out of a top level

- Use product type to create very specific campaigns

- Be specific in your taxonomy

Magento BI and Benefits:

- Magento BI is a powerful analytics platform

- It can help you:

- Optimize your product feed

- Analyze customer behavior

- Optimize your site

Landing Page Best Practices:

- Make sure your landing pages are optimized for conversion

- Use clear and concise language

- Make sure your site is easy to navigate

Google Shopping is a significant part of paid media, and it's essential to optimize your product feed to increase your coverage. Make sure your campaigns are built out of a top level and are specific to your product type. Use Magento BI to analyze customer behavior and optimize your site. Finally, make sure your landing pages are optimized for conversion and easy to navigate.

The New Way To Scale Search Campaigns (Shopify)

In 2022, the author had one question in mind: what is the best way to run a search campaign for e-commerce brands that generates consistent profits? Now, as the year comes to a close, the author has found an answer.

Strategy:

The best strategic approach towards a search campaign in 2023 and onwards is to create a search campaign that is educational-based with certain educational field of keywords. The author suggests directing that specific search campaign ad group towards a blog post instead of a collection page or instead of a product page.

The most important part is that the blog post should not just be any type of random blog post, it should be an educational blog post talking about the top five products within the niche, and then insert the author's product as number one and their competitors as number two, number three, and number four, and so on and so forth.

The number one thing to remember is that the author's product should be number one. About 95% of the customers that read this will want to buy the best product, which is, of course, going to be the number one product. There will be a few people who end up buying their competitors' products, but that will be a very small minority compared to the whole.

Case Study:

The author presents a case study of an e-commerce brand in the beauty niche that has been running a profitable search campaign. They have applied the same exact strategy mentioned above, creating an educational blog post about the top five products within the niche and inserting their product as number one.

The author suggests giving this strategy a try and letting them know in the comment section how it works. They also invite e-commerce brands doing $40,000 or more in revenue to visit their website at duramarketing.com and book a free call to see how they can possibly work together and take their brand to the next level.

Google Ads Conversion Tracking on Magento 2 | Tutorial

Today, we will discuss how to configure conversion tracking on Google Ads for a Magento 2 store. This method provides better and more detailed conversion data to Google, which helps in running more efficient and profitable campaigns.

Steps:

1. Create a conversion in Google Ads:

- Click on Tools Settings Conversions.

- Click on the blue plus sign to create a conversion.

- Use the website as a type and purchase as a category.

- Name your conversion as you wish.

- Set the value to Different values for each conversion.

- Set the click-through conversion window to data similar to your sales cycle.

- Set your view-through conversion window.

- Leave including conversions as Yes and change the attribution model to Data-driven if available.

- Save it.

2. Add the conversion code to the website using Google Tag Manager:

- Click on the conversion and then on Tag setup.

- Use Google Tag Manager.

- Copy the conversion id and conversion label to another document as you will need it in the next steps.

- In your Google Tag Manager, in the triggers, hit New, and name it as you wish.

- As a type, use Page View.

- Use some Page Views page URL matches RegEx as a string.

- Use this string which is typical for Magento.

- Save it.

- Create a new tag and name it as you wish.

- Select Google Ads Conversion Tracking as a configuration.

- Use the conversion id and conversion label you previously saved.

- Click Triggering and pick the trigger you created earlier.

- Customer Paid should be here.

- Click Save and then click Submit.

3. Configure the Magento store:

- In your Magento admin, click on Stores Configuration.

- Go to Sales and Google API.

- Clear the checkbox, change it Yes to enable, clear the checkbox in the conversion id, and add the conversion id we have here.

- Add the conversion label.

- Save your configuration.

4. View the results:

- Go back to Google Ads and to Conversions.

- Make sure the tracking status of your conversion action is Recording conversions.

- If you hover on it, it should say Conversion tag is active.

- The conversion value can be viewed in the conversion action window if the appropriate column is added.

- The conversion values and actions can also be displayed on the Overview screen.

- To add a conversion value, pick one of the markers, select Conversion Value, and pick our created conversion Customer Paid.

- To add a conversion action, pick another marker, then select Conversions, and pick our newly created conversion Customer Paid.

- A blue line shows the conversion value, and a red line shows the conversion actions.

By following these four steps, you can easily configure conversion tracking on Google Ads for your Magento 2 store. If you have any questions about running Google Ads on your e-commerce business, let us know in the comments below. Thank you for reading, and see you next time!

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