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Magento PWA: Are progressive web apps the future of eCommerce?

Published on: December 22 2022 by Ecommerce Aholic

Progressive web apps (PWA) have gained significant popularity in recent years due to their ability to provide a seamless user experience across devices. In the eCommerce industry, PWAs have emerged as a game-changer, offering businesses an opportunity to enhance their online presence and reach out to more customers.

What is Magento PWA?

Magento PWA is a platform that enables online retailers to create PWAs using Magento, an eCommerce platform that powers more than 250,000 online stores globally. With Magento PWA, retailers can offer their customers a fast, engaging, and reliable shopping experience, regardless of the device they use.

Advantages of Magento PWA:

1. Improved performance: Magento PWA ensures faster page loading, smoother navigation, and improved user engagement, resulting in a higher conversion rate.

2. Offline functionality: PWAs can work offline, enabling users to browse products, add them to the cart, and complete the checkout process without an internet connection.

3. Cross-platform compatibility: Magento PWA can run on any device or platform, be it desktop, mobile, or tablet, providing users with a consistent experience.

4. Cost-effective: PWAs eliminate the need for developing and maintaining multiple native apps, thus saving businesses time and money.

5. Easy to install: Unlike native apps, PWAs can be added to the home screen with just a tap, making them more accessible and user-friendly.

Magento PWA is the future of eCommerce. With its numerous advantages, including improved performance, offline functionality, cross-platform compatibility, cost-effectiveness, and easy installation, online retailers can enhance their online presence and reach out to more customers. As technology continues to evolve, PWAs will become more prevalent in the eCommerce industry, and businesses that fail to adopt them risk falling behind their competitors.

Magento PWA: Are progressive web apps the future of eCommerce?

- Magento is working on their PWA Studio, a collection of tools that allows for easier creation of progressive web apps (PWAs) using the Magento platform.

- An official launch date hasn't been announced yet, but it's expected to be released sometime in 2018.

Reasons why PWAs are the future of e-commerce:

- PWAs incorporate the current best practices for mobile web development, resulting in lightning-fast response times and increased user interaction and conversions for mobile users.

- Google has published materials claiming up to an 80% increase in mobile conversions with PWAs, making them a game-changer for e-commerce.

- PWAs increase mobile friendliness and search engine rankings, making them a valuable investment for businesses.

- PWAs simplify technology stacks and eliminate the need for multiple apps for various platforms, resulting in more engagement with existing customers and increased sales.

- PWAs are not yet fully supported on iOS and there is no official support for them from major e-commerce platforms, but Magento's PWA Studio is set to simplify their creation.

- PWAs are the future of e-commerce and are expected to become the standard by which all websites are built in the near future.

- Businesses should consider investing in PWAs to increase mobile conversions, improve search engine rankings, and simplify their technology stacks.

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