Making A PROFITABLE Shopify Store (TUTORIAL)
Published on: December 4 2022 by Hayden Bowles
Making A PROFITABLE Shopify Store (TUTORIAL)
The above is a brief introduction to Making A PROFITABLE Shopify Store (TUTORIAL).
Let's move on to the first section of Making A PROFITABLE Shopify Store (TUTORIAL)!
Table of Contents About Making A PROFITABLE Shopify Store (TUTORIAL)
Making A PROFITABLE Shopify Store (TUTORIAL)
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | hey welcome back to another video and |
| 00:00:01 | 00:00:05 | due to popular demand i am going to be |
| 00:00:04 | 00:00:08 | toking about |
| 00:00:05 | 00:00:10 | shopify stores specifically three very |
| 00:00:08 | 00:00:10 | key crucial things that by the end of |
| 00:00:10 | 00:00:12 | this video |
| 00:00:10 | 00:00:14 | if you understand and execute upon |
| 00:00:12 | 00:00:14 | properly which i'm going to show you |
| 00:00:14 | 00:00:16 | step by step |
| 00:00:14 | 00:00:18 | inside of this video you're going to be |
| 00:00:16 | 00:00:20 | able to set up a store |
| 00:00:18 | 00:00:21 | that is ready to convert and drive |
| 00:00:20 | 00:00:24 | traffic to so that you can start |
| 00:00:21 | 00:00:26 | producing sales on a daily basis okay |
| 00:00:24 | 00:00:28 | so that sounds good make sure to smash a |
| 00:00:26 | 00:00:30 | like on the video |
| 00:00:28 | 00:00:32 | and stik around so i want you guys to |
| 00:00:30 | 00:00:33 | understand the framework behind this if |
| 00:00:32 | 00:00:34 | you guys have |
| 00:00:33 | 00:00:37 | kind of followed me on this channel on |
| 00:00:34 | 00:00:38 | instagram whatever you know that i'm not |
| 00:00:37 | 00:00:40 | a website guy |
| 00:00:38 | 00:00:41 | i don't like to build my own websites |
| 00:00:40 | 00:00:43 | i'll touch them up and do little things |
| 00:00:41 | 00:00:44 | in like the description and |
| 00:00:43 | 00:00:46 | you know change the pricing if i'm doing |
| 00:00:44 | 00:00:48 | testing but i'm an ads guy you know |
| 00:00:46 | 00:00:49 | that's why most of our content on here |
| 00:00:48 | 00:00:51 | is toking about facebook ads |
| 00:00:49 | 00:00:52 | that's where i put my attention i have a |
| 00:00:51 | 00:00:53 | huge team of media buyers that work |
| 00:00:52 | 00:00:55 | under me |
| 00:00:53 | 00:00:56 | they help run all my ads for my own |
| 00:00:55 | 00:00:58 | stuff my client stuff and i just focus |
| 00:00:56 | 00:01:00 | on the high level scaling that's where i |
| 00:00:58 | 00:01:02 | genuinely have fun so that's kind of |
| 00:01:00 | 00:01:05 | where i put my focus |
| 00:01:02 | 00:01:05 | so i always say when it comes to shopify |
| 00:01:05 | 00:01:07 | stores |
| 00:01:05 | 00:01:09 | you really don't need anything that's |
| 00:01:07 | 00:01:11 | too much of a home run like you don't |
| 00:01:09 | 00:01:13 | have to just hit it out of the park |
| 00:01:11 | 00:01:15 | on the first try as long as it's a good |
| 00:01:13 | 00:01:16 | product and you run your ads the right |
| 00:01:15 | 00:01:18 | way |
| 00:01:16 | 00:01:20 | that middle step of having a really |
| 00:01:18 | 00:01:22 | really good crazy store |
| 00:01:20 | 00:01:23 | is actually not as important as people |
| 00:01:22 | 00:01:24 | think and now i know people are gonna |
| 00:01:23 | 00:01:26 | disagree with me |
| 00:01:24 | 00:01:28 | i have friends that put so much |
| 00:01:26 | 00:01:29 | attention all the attention in the world |
| 00:01:28 | 00:01:31 | on their store and it is important to |
| 00:01:29 | 00:01:32 | have a good store |
| 00:01:31 | 00:01:34 | but it just needs to be decent it |
| 00:01:32 | 00:01:35 | doesn't have to be like 30 hours of |
| 00:01:34 | 00:01:37 | custom this and that just a basic good |
| 00:01:35 | 00:01:39 | store you can make money with it |
| 00:01:37 | 00:01:41 | and the goal is to get it up so that |
| 00:01:39 | 00:01:42 | then you can make money and then come |
| 00:01:41 | 00:01:43 | back to it |
| 00:01:42 | 00:01:45 | right you put more time and money into |
| 00:01:43 | 00:01:46 | the store once it's working |
| 00:01:45 | 00:01:48 | okay so we're gonna go through and here |
| 00:01:46 | 00:01:49 | again those three things on how to build |
| 00:01:48 | 00:01:50 | something proper |
| 00:01:49 | 00:01:52 | now i do want to let you guys know every |
| 00:01:50 | 00:01:54 | monday over on my instagram account if |
| 00:01:52 | 00:01:57 | you guys follow me there |
| 00:01:54 | 00:02:00 | i do open up 25 to 30 new shopify stores |
| 00:01:57 | 00:02:02 | where my personal development team will |
| 00:02:00 | 00:02:03 | build you out a custom designed shopify |
| 00:02:02 | 00:02:05 | store |
| 00:02:03 | 00:02:06 | not just the store but will do all the |
| 00:02:05 | 00:02:08 | product research |
| 00:02:06 | 00:02:09 | build out the store with our paid themes |
| 00:02:08 | 00:02:10 | that we have purchased and use on our |
| 00:02:09 | 00:02:12 | own stores |
| 00:02:10 | 00:02:14 | set up all the pricing titles photos |
| 00:02:12 | 00:02:16 | descriptions all the policy page refund |
| 00:02:14 | 00:02:19 | page terms and conditions page |
| 00:02:16 | 00:02:20 | every little thing for like 100 to 150 |
| 00:02:19 | 00:02:21 | bucks there's two different |
| 00:02:20 | 00:02:23 | ones that we do we do a one product |
| 00:02:21 | 00:02:24 | store and a niche store with 10 plus |
| 00:02:23 | 00:02:25 | products |
| 00:02:24 | 00:02:27 | you can check that out in the link below |
| 00:02:25 | 00:02:28 | i'm going to make that link discounted |
| 00:02:27 | 00:02:30 | for you guys watching this video right |
| 00:02:28 | 00:02:32 | now through that specific link |
| 00:02:30 | 00:02:33 | so feel free to check that out and enjoy |
| 00:02:32 | 00:02:35 | and post this video on monday |
| 00:02:33 | 00:02:37 | those sell out really fast we open a |
| 00:02:35 | 00:02:38 | limited amount because they take a few |
| 00:02:37 | 00:02:40 | hours each to build |
| 00:02:38 | 00:02:41 | so it kind of takes the developers all |
| 00:02:40 | 00:02:42 | week and then we just keep cycling |
| 00:02:41 | 00:02:43 | through |
| 00:02:42 | 00:02:44 | so i've been getting some great feedback |
| 00:02:43 | 00:02:46 | from that i am glad you guys are |
| 00:02:44 | 00:02:48 | enjoying those stores it's kind of our |
| 00:02:46 | 00:02:49 | way of like having an entry-level offer |
| 00:02:48 | 00:02:51 | where we don't really make money |
| 00:02:49 | 00:02:52 | but it just over delivers for the amount |
| 00:02:51 | 00:02:54 | of money that customers are paying |
| 00:02:52 | 00:02:56 | us so just wanted to put that out there |
| 00:02:54 | 00:02:57 | for you guys now |
| 00:02:56 | 00:02:58 | let's jump inside of my computer and |
| 00:02:57 | 00:03:01 | start going through these three things |
| 00:02:58 | 00:03:02 | so the first one inside here is going to |
| 00:03:01 | 00:03:05 | be toking about your |
| 00:03:02 | 00:03:06 | theme okay now the theme kind of a huge |
| 00:03:05 | 00:03:07 | component there's multiple routes you |
| 00:03:06 | 00:03:08 | can go |
| 00:03:07 | 00:03:11 | i would recommend if you're getting |
| 00:03:08 | 00:03:13 | started and you have a smaller budget |
| 00:03:11 | 00:03:14 | go for a free theme there are great free |
| 00:03:13 | 00:03:16 | themes |
| 00:03:14 | 00:03:17 | again some people will just disagree |
| 00:03:16 | 00:03:18 | with me until the day they die but |
| 00:03:17 | 00:03:19 | that's fine |
| 00:03:18 | 00:03:21 | if it's your first store actually |
| 00:03:19 | 00:03:23 | whether you have a big budget or not |
| 00:03:21 | 00:03:25 | go with the free one you know learn get |
| 00:03:23 | 00:03:26 | that experience first |
| 00:03:25 | 00:03:27 | then you kind of figure out what works |
| 00:03:26 | 00:03:28 | for you what doesn't and what route you |
| 00:03:27 | 00:03:29 | should be taking |
| 00:03:28 | 00:03:31 | and then you can buy one because there's |
| 00:03:29 | 00:03:32 | things that are like 50 bucks 100 bucks |
| 00:03:31 | 00:03:34 | 180 bucks |
| 00:03:32 | 00:03:36 | they're not too expensive but just kind |
| 00:03:34 | 00:03:37 | of get that experience first if it's |
| 00:03:36 | 00:03:39 | your first time |
| 00:03:37 | 00:03:40 | so three free themes actually before we |
| 00:03:39 | 00:03:41 | even get into that |
| 00:03:40 | 00:03:42 | um like i said these aren't as important |
| 00:03:41 | 00:03:43 | as some of the other things that we're |
| 00:03:42 | 00:03:45 | going to be covering |
| 00:03:43 | 00:03:47 | but it depends on the amount of products |
| 00:03:45 | 00:03:48 | you're selling so like if you have a one |
| 00:03:47 | 00:03:50 | product store if you have five products |
| 00:03:48 | 00:03:52 | a hundred products i've seen people with |
| 00:03:50 | 00:03:53 | 3 500 |
| 00:03:52 | 00:03:55 | products it's like what you do bro |
| 00:03:53 | 00:03:56 | import all of aliexpress like it's kind |
| 00:03:55 | 00:03:57 | of ridiculous |
| 00:03:56 | 00:03:59 | but i mean there's companies that sell a |
| 00:03:57 | 00:04:00 | lot of stuff i mean look at walmart's |
| 00:03:59 | 00:04:01 | website for an example |
| 00:04:00 | 00:04:03 | i don't know exactly how many products |
| 00:04:01 | 00:04:06 | they have but i can imagine it's a huge |
| 00:04:03 | 00:04:07 | phenomenal number so you know you just |
| 00:04:06 | 00:04:08 | kind of gotta account for what it is |
| 00:04:07 | 00:04:11 | you're trying to do |
| 00:04:08 | 00:04:12 | so three good free themes that i |
| 00:04:11 | 00:04:14 | personally like i've used and still use |
| 00:04:12 | 00:04:16 | to this day |
| 00:04:14 | 00:04:18 | simple okay you can type that in on the |
| 00:04:16 | 00:04:19 | shopify store that shows you the themes |
| 00:04:18 | 00:04:22 | you can check those out you can filter |
| 00:04:19 | 00:04:22 | by free or paid inside of the free |
| 00:04:22 | 00:04:24 | category |
| 00:04:22 | 00:04:26 | simple is a good one in my opinion if |
| 00:04:24 | 00:04:28 | you run a clothing brand or something |
| 00:04:26 | 00:04:30 | with a lot a lot of products |
| 00:04:28 | 00:04:31 | so let's say you have i don't know a |
| 00:04:30 | 00:04:32 | tik company and you have just hundreds |
| 00:04:31 | 00:04:35 | of phone cases |
| 00:04:32 | 00:04:36 | cables wires computers cameras this that |
| 00:04:35 | 00:04:37 | everything on there |
| 00:04:36 | 00:04:39 | different categories got a lot of |
| 00:04:37 | 00:04:40 | products simple is a good spot to |
| 00:04:39 | 00:04:42 | simplify that and put it together |
| 00:04:40 | 00:04:44 | debut is a classic i'm sure you guys |
| 00:04:42 | 00:04:45 | have heard of this just a simple good |
| 00:04:44 | 00:04:47 | clean looking theme that is proven to |
| 00:04:45 | 00:04:49 | convert again it's so much more about |
| 00:04:47 | 00:04:51 | your product and your ads but |
| 00:04:49 | 00:04:52 | debut is good venture i've been rocking |
| 00:04:51 | 00:04:54 | with venture i think one of my first |
| 00:04:52 | 00:04:56 | stores was with the venture theme |
| 00:04:54 | 00:04:58 | probably four to five years ago and |
| 00:04:56 | 00:05:00 | venture's been a good one for me |
| 00:04:58 | 00:05:02 | it's really good if you have multiple |
| 00:05:00 | 00:05:05 | categories so for example |
| 00:05:02 | 00:05:07 | let's say you have a men's women and |
| 00:05:05 | 00:05:09 | baby that's three categories right |
| 00:05:07 | 00:05:10 | you're selling clothing in each of those |
| 00:05:09 | 00:05:12 | three separate categories you know |
| 00:05:10 | 00:05:14 | whatever you're doing if you're have a |
| 00:05:12 | 00:05:15 | sports store right and you have or like |
| 00:05:14 | 00:05:15 | let's say it's a football store it's |
| 00:05:15 | 00:05:17 | niche |
| 00:05:15 | 00:05:19 | it's inside of sports you're selling |
| 00:05:17 | 00:05:22 | football equipment you could have like |
| 00:05:19 | 00:05:24 | jerseys equipment training the gear all |
| 00:05:22 | 00:05:26 | the different categories |
| 00:05:24 | 00:05:28 | that is a good a good theme to consider |
| 00:05:26 | 00:05:29 | using you can switch these around easy |
| 00:05:28 | 00:05:31 | especially if you get a free one |
| 00:05:29 | 00:05:33 | now the paid ones three that work good |
| 00:05:31 | 00:05:35 | polaris motion and impulse |
| 00:05:33 | 00:05:37 | there's so many to list here i just |
| 00:05:35 | 00:05:37 | don't want to go too ridiculous with |
| 00:05:37 | 00:05:39 | them |
| 00:05:37 | 00:05:40 | uh but those are good and inexpensive |
| 00:05:39 | 00:05:42 | themes that you can purchase |
| 00:05:40 | 00:05:44 | ideally once something's working because |
| 00:05:42 | 00:05:46 | whatever store you build you don't have |
| 00:05:44 | 00:05:47 | to stik with it forever you will change |
| 00:05:46 | 00:05:48 | it you will update it and as you're |
| 00:05:47 | 00:05:49 | making more money |
| 00:05:48 | 00:05:51 | you're going to keep putting more time |
| 00:05:49 | 00:05:53 | and attention and resources |
| 00:05:51 | 00:05:55 | back on improving the site to increase |
| 00:05:53 | 00:05:57 | your conversions so polaris is a great |
| 00:05:55 | 00:05:59 | paid one for a huge collection of |
| 00:05:57 | 00:06:00 | products a lot a lot of products |
| 00:05:59 | 00:06:02 | motion is really interactive if you have |
| 00:06:00 | 00:06:04 | like some sort of motion video |
| 00:06:02 | 00:06:06 | or a lot of really cool custom pictures |
| 00:06:04 | 00:06:08 | you would probably want to take a look |
| 00:06:06 | 00:06:09 | at motion just because it integrates |
| 00:06:08 | 00:06:11 | that really well in the header |
| 00:06:09 | 00:06:13 | as you scroll down you have one block |
| 00:06:11 | 00:06:13 | text and then another almost sub header |
| 00:06:13 | 00:06:15 | under that |
| 00:06:13 | 00:06:17 | so it's a really cool way to have you |
| 00:06:15 | 00:06:18 | know very some interactive content to |
| 00:06:17 | 00:06:20 | say the least |
| 00:06:18 | 00:06:21 | i do see people putting like motion |
| 00:06:20 | 00:06:24 | pictures under there which is cool |
| 00:06:21 | 00:06:25 | kind of like a video almost like gopro |
| 00:06:24 | 00:06:27 | if you've ever seen gopro |
| 00:06:25 | 00:06:29 | stands in the mall or websites where |
| 00:06:27 | 00:06:29 | it's like motion picture with text over |
| 00:06:29 | 00:06:31 | it |
| 00:06:29 | 00:06:33 | something like that and then impulse is |
| 00:06:31 | 00:06:35 | a really branded layout so it's kind of |
| 00:06:33 | 00:06:37 | like an instant brand feel |
| 00:06:35 | 00:06:38 | um you guys can go check it out and see |
| 00:06:37 | 00:06:38 | the examples on there you'll probably |
| 00:06:38 | 00:06:40 | see what i mean |
| 00:06:38 | 00:06:42 | it almost feels like you're at like a |
| 00:06:40 | 00:06:43 | boutique you know it's like a little |
| 00:06:42 | 00:06:45 | boutique shop that's kind of |
| 00:06:43 | 00:06:47 | very trustworthy it's just kind of the |
| 00:06:45 | 00:06:48 | vibe that i get off of that so |
| 00:06:47 | 00:06:50 | there's a couple of things on your theme |
| 00:06:48 | 00:06:51 | pick one run with it you're probably |
| 00:06:50 | 00:06:52 | gonna change it anyways so don't spend |
| 00:06:51 | 00:06:55 | more than 10 minutes on this |
| 00:06:52 | 00:06:56 | okay product photos this is the second |
| 00:06:55 | 00:06:57 | point this is huge |
| 00:06:56 | 00:06:59 | i put a lot of attention on this for one |
| 00:06:57 | 00:07:00 | simple reason i'm a marketing guy i'm |
| 00:06:59 | 00:07:03 | the ad guy |
| 00:07:00 | 00:07:05 | so when i am looking at the photos |
| 00:07:03 | 00:07:06 | that's going to portray into how i'm |
| 00:07:05 | 00:07:08 | selling my customer |
| 00:07:06 | 00:07:09 | the actual layout of the website who |
| 00:07:08 | 00:07:10 | give a rat that gives a rat's ass it's |
| 00:07:09 | 00:07:12 | just |
| 00:07:10 | 00:07:13 | kind of the layout as long as what's on |
| 00:07:12 | 00:07:14 | that layout looks |
| 00:07:13 | 00:07:15 | good and those are these other two |
| 00:07:14 | 00:07:16 | things we're going to tok about the |
| 00:07:15 | 00:07:19 | first one of that is this |
| 00:07:16 | 00:07:21 | product photos so here's a few ways to |
| 00:07:19 | 00:07:22 | get good photos now i do want to just |
| 00:07:21 | 00:07:24 | start by kind of |
| 00:07:22 | 00:07:26 | saying this bottom piece you can use |
| 00:07:24 | 00:07:28 | your supplier photos to start |
| 00:07:26 | 00:07:30 | just don't take a photo from another |
| 00:07:28 | 00:07:32 | website or from someone's |
| 00:07:30 | 00:07:33 | ads and put that on your site or run ads |
| 00:07:32 | 00:07:35 | with it it's just not a good idea you |
| 00:07:33 | 00:07:36 | can get in trouble for that |
| 00:07:35 | 00:07:38 | but you can take it from a supplier like |
| 00:07:36 | 00:07:40 | if you're sourcing off aliexpress |
| 00:07:38 | 00:07:41 | working with a drop shipping agent or if |
| 00:07:40 | 00:07:43 | you have a private supplier |
| 00:07:41 | 00:07:44 | use their photos to start just make sure |
| 00:07:43 | 00:07:46 | they don't have a logo on it i'll put up |
| 00:07:44 | 00:07:46 | some examples of kind of what i mean by |
| 00:07:46 | 00:07:48 | that |
| 00:07:46 | 00:07:50 | a lot of aliexpress stuff like the |
| 00:07:48 | 00:07:50 | actual suppliers will put their logo on |
| 00:07:50 | 00:07:52 | the photo |
| 00:07:50 | 00:07:54 | it's so easy to just color it out so you |
| 00:07:52 | 00:07:56 | can actually do that inside of shopify |
| 00:07:54 | 00:07:57 | you can get canva which is a free |
| 00:07:56 | 00:07:59 | website you can even do that just on |
| 00:07:57 | 00:08:00 | your computer it'll let you edit the |
| 00:07:59 | 00:08:02 | photo and you can kind of draw over it |
| 00:08:00 | 00:08:04 | so that's one way to do it now you can |
| 00:08:02 | 00:08:05 | use the amazon |
| 00:08:04 | 00:08:07 | mirroring method this is something i've |
| 00:08:05 | 00:08:09 | personally used nobody told me about |
| 00:08:07 | 00:08:10 | this it just kind of clicked one day |
| 00:08:09 | 00:08:12 | when i was thinking about the speed of |
| 00:08:10 | 00:08:14 | getting photos |
| 00:08:12 | 00:08:15 | what if you could find the same exact |
| 00:08:14 | 00:08:18 | product it has to be the same |
| 00:08:15 | 00:08:19 | but the exact same product no detailed |
| 00:08:18 | 00:08:22 | differences |
| 00:08:19 | 00:08:23 | on amazon we'll just buy it from there |
| 00:08:22 | 00:08:24 | get two day shipping even one day |
| 00:08:23 | 00:08:26 | shipping |
| 00:08:24 | 00:08:27 | and then take photos it's quick it's |
| 00:08:26 | 00:08:29 | probably not that expensive |
| 00:08:27 | 00:08:30 | and it's probably a little quicker than |
| 00:08:29 | 00:08:31 | ordering from your supplier which should |
| 00:08:30 | 00:08:33 | take a few weeks |
| 00:08:31 | 00:08:34 | now that doesn't discredit the second |
| 00:08:33 | 00:08:36 | point which you definitely |
| 00:08:34 | 00:08:38 | should order from your supplier whether |
| 00:08:36 | 00:08:40 | you have sales coming in or not |
| 00:08:38 | 00:08:42 | you should understand from a marketer's |
| 00:08:40 | 00:08:43 | perspective the experience that your |
| 00:08:42 | 00:08:45 | customers are going to have |
| 00:08:43 | 00:08:46 | i feel like that that kind of relates |
| 00:08:45 | 00:08:48 | into how you're going to write your ad |
| 00:08:46 | 00:08:50 | copy your product description |
| 00:08:48 | 00:08:51 | and how you treat the whole process so |
| 00:08:50 | 00:08:52 | you'd be surprised by how many people i |
| 00:08:51 | 00:08:54 | know that make |
| 00:08:52 | 00:08:56 | a lot of money with e-commerce and have |
| 00:08:54 | 00:08:57 | yet to actually go through their own |
| 00:08:56 | 00:08:59 | website and order |
| 00:08:57 | 00:09:00 | as if they were a customer like they'll |
| 00:08:59 | 00:09:02 | get products sent to them |
| 00:09:00 | 00:09:04 | but what if you order as an anonymous |
| 00:09:02 | 00:09:06 | customer look at all the little details |
| 00:09:04 | 00:09:08 | inside that order confirmation email |
| 00:09:06 | 00:09:10 | try to reach out to support as if you're |
| 00:09:08 | 00:09:11 | a random person use a fake name |
| 00:09:10 | 00:09:13 | see how your own support team reacts i |
| 00:09:11 | 00:09:15 | love to test my team |
| 00:09:13 | 00:09:16 | i test my sales team i test every team |
| 00:09:15 | 00:09:19 | you know see from a live |
| 00:09:16 | 00:09:20 | situation unscripted how that |
| 00:09:19 | 00:09:22 | interaction is |
| 00:09:20 | 00:09:24 | and then from the supplier perspective |
| 00:09:22 | 00:09:26 | how fast is the shipping did you get |
| 00:09:24 | 00:09:27 | tracking did the tracking number work |
| 00:09:26 | 00:09:29 | what was the packaging like you know is |
| 00:09:27 | 00:09:31 | the product good quality |
| 00:09:29 | 00:09:33 | understand that experience okay so plus |
| 00:09:31 | 00:09:34 | then when you get the product you know |
| 00:09:33 | 00:09:35 | at the end of a week or two weeks |
| 00:09:34 | 00:09:37 | however long your shipping takes |
| 00:09:35 | 00:09:38 | then you can take photos with it you |
| 00:09:37 | 00:09:40 | just don't want blurry photos and you |
| 00:09:38 | 00:09:41 | don't want photos that you stole from |
| 00:09:40 | 00:09:42 | someone else so it is important to have |
| 00:09:41 | 00:09:44 | great photos |
| 00:09:42 | 00:09:45 | and just a little pro tip for you i |
| 00:09:44 | 00:09:47 | don't really like to have white |
| 00:09:45 | 00:09:49 | background photos i like to have it be |
| 00:09:47 | 00:09:50 | an interactive shot of someone using it |
| 00:09:49 | 00:09:52 | so like you know if i'm selling this |
| 00:09:50 | 00:09:54 | computer monitor behind me that you see |
| 00:09:52 | 00:09:55 | it wouldn't be on a white background |
| 00:09:54 | 00:09:55 | with nothing else where it's just a |
| 00:09:55 | 00:09:58 | monitor |
| 00:09:55 | 00:09:59 | it would be me sitting at the desk using |
| 00:09:58 | 00:10:00 | the monitor it kind of gives a |
| 00:09:59 | 00:10:02 | perspective of size |
| 00:10:00 | 00:10:04 | and someone can visualize themselves |
| 00:10:02 | 00:10:05 | with the product which helps |
| 00:10:04 | 00:10:07 | basically helps them sell themselves |
| 00:10:05 | 00:10:09 | okay so the third point here |
| 00:10:07 | 00:10:10 | my favorite the most fun the most |
| 00:10:09 | 00:10:13 | interactive from a marketing perspective |
| 00:10:10 | 00:10:15 | the description here are a few key |
| 00:10:13 | 00:10:17 | points to focus on |
| 00:10:15 | 00:10:18 | build off your ad copy you should write |
| 00:10:17 | 00:10:20 | the product description first |
| 00:10:18 | 00:10:22 | and then your ad copy and then go back |
| 00:10:20 | 00:10:22 | and forth it's not just like one and |
| 00:10:22 | 00:10:24 | then one |
| 00:10:22 | 00:10:25 | it'll be one and then you go here and |
| 00:10:24 | 00:10:27 | then you go back there you're just |
| 00:10:25 | 00:10:29 | moving back and forth because the ad |
| 00:10:27 | 00:10:30 | copy which is the text |
| 00:10:29 | 00:10:33 | under your actual ad that you're showing |
| 00:10:30 | 00:10:34 | customers that's basically a summary |
| 00:10:33 | 00:10:36 | highlighted version |
| 00:10:34 | 00:10:38 | of your your product description it's |
| 00:10:36 | 00:10:39 | meant to pitch them |
| 00:10:38 | 00:10:41 | and pitch the potential customer to get |
| 00:10:39 | 00:10:43 | them to go over your website |
| 00:10:41 | 00:10:44 | so it's really as simple as that so you |
| 00:10:43 | 00:10:46 | want to kind of go back and forth |
| 00:10:44 | 00:10:48 | have a highlighted feature section you |
| 00:10:46 | 00:10:48 | can just do a quick bullet point about |
| 00:10:48 | 00:10:50 | like |
| 00:10:48 | 00:10:51 | the product like let's say i'm selling |
| 00:10:50 | 00:10:52 | t-shirts you know it'd be like a |
| 00:10:51 | 00:10:55 | flexible |
| 00:10:52 | 00:10:56 | breathable athletik fit without being |
| 00:10:55 | 00:10:58 | restricting |
| 00:10:56 | 00:10:59 | well it's washable yet it's durable i |
| 00:10:58 | 00:11:00 | can just make a fat list just off a |
| 00:10:59 | 00:11:01 | t-shirt |
| 00:11:00 | 00:11:03 | you know this is not hard just come up |
| 00:11:01 | 00:11:04 | with things that you know are true and |
| 00:11:03 | 00:11:06 | make it sound good and show the |
| 00:11:04 | 00:11:08 | highlighted features of the product |
| 00:11:06 | 00:11:10 | now another thing to do is make sure |
| 00:11:08 | 00:11:12 | you're mobile optimized nowadays |
| 00:11:10 | 00:11:14 | anywhere from like 40 to 70 percent of |
| 00:11:12 | 00:11:14 | your traffic depending on your marketing |
| 00:11:14 | 00:11:16 | means |
| 00:11:14 | 00:11:18 | is probably going to be coming from |
| 00:11:16 | 00:11:19 | mobile so just hit the little mobile |
| 00:11:18 | 00:11:21 | button when you're editing |
| 00:11:19 | 00:11:23 | uh the actual website on shopify through |
| 00:11:21 | 00:11:24 | their editing platform |
| 00:11:23 | 00:11:26 | and look at what it looks like on mobile |
| 00:11:24 | 00:11:27 | something as simple as that can make |
| 00:11:26 | 00:11:29 | such a huge difference |
| 00:11:27 | 00:11:31 | some websites look phenomenal just |
| 00:11:29 | 00:11:32 | amazing on desktop |
| 00:11:31 | 00:11:33 | and they look like trash on someone's |
| 00:11:32 | 00:11:34 | phone and then that's where most of the |
| 00:11:33 | 00:11:36 | customers are coming from |
| 00:11:34 | 00:11:37 | and then they wonder for months why |
| 00:11:36 | 00:11:38 | they're not getting sales you got to |
| 00:11:37 | 00:11:39 | look at it from the customer's |
| 00:11:38 | 00:11:40 | perspective |
| 00:11:39 | 00:11:43 | it's kind of the same idea of ordering |
| 00:11:40 | 00:11:45 | the product all right uh the next one |
| 00:11:43 | 00:11:46 | fun focus on facts you don't need to |
| 00:11:45 | 00:11:47 | sell them through your product |
| 00:11:46 | 00:11:49 | description |
| 00:11:47 | 00:11:51 | i don't like to be super salesy in there |
| 00:11:49 | 00:11:53 | i used to i used to have some crazy |
| 00:11:51 | 00:11:55 | timers i used to have like you know |
| 00:11:53 | 00:11:56 | you can still do like a little countdown |
| 00:11:55 | 00:11:58 | stuff but i used to like try to use |
| 00:11:56 | 00:12:00 | specific wording and like the end of my |
| 00:11:58 | 00:12:00 | description was like a pitch back up to |
| 00:12:00 | 00:12:03 | the price |
| 00:12:00 | 00:12:05 | and like it was all pitchy but keep it |
| 00:12:03 | 00:12:05 | short keep it simple inform them on the |
| 00:12:05 | 00:12:07 | product |
| 00:12:05 | 00:12:10 | the product description is someone's way |
| 00:12:07 | 00:12:12 | of reaffirming if they want it or |
| 00:12:10 | 00:12:14 | not it's the way an educated consumer |
| 00:12:12 | 00:12:15 | will learn about the product |
| 00:12:14 | 00:12:17 | and then make a decision so it is |
| 00:12:15 | 00:12:18 | important to have the proper information |
| 00:12:17 | 00:12:19 | there |
| 00:12:18 | 00:12:21 | but someone's usually already made up |
| 00:12:19 | 00:12:21 | their mind on if they really want it or |
| 00:12:21 | 00:12:23 | not |
| 00:12:21 | 00:12:25 | the quality of the product and the |
| 00:12:23 | 00:12:26 | materials used which you |
| 00:12:25 | 00:12:28 | outline in the description can |
| 00:12:26 | 00:12:30 | definitely help sell someone but you |
| 00:12:28 | 00:12:31 | shouldn't be trying to be too salesy in |
| 00:12:30 | 00:12:32 | there i've tried it both ways i like to |
| 00:12:31 | 00:12:33 | just kind of leave it a little more |
| 00:12:32 | 00:12:36 | neutral |
| 00:12:33 | 00:12:38 | it just gives off a better branded feel |
| 00:12:36 | 00:12:40 | and then like i said you know as you're |
| 00:12:38 | 00:12:41 | getting results you can make this more |
| 00:12:40 | 00:12:43 | a little bit more in-depth and more |
| 00:12:41 | 00:12:46 | advanced but once it's working |
| 00:12:43 | 00:12:47 | you can add in animations photos video |
| 00:12:46 | 00:12:48 | tutorials |
| 00:12:47 | 00:12:50 | inside of your actual product |
| 00:12:48 | 00:12:52 | description that's when i like to start |
| 00:12:50 | 00:12:54 | adding stuff so for an example if you |
| 00:12:52 | 00:12:56 | grab a store from us like |
| 00:12:54 | 00:12:57 | like it is linked below it's not going |
| 00:12:56 | 00:12:59 | to have it might |
| 00:12:57 | 00:13:01 | very rarely but it's usually not going |
| 00:12:59 | 00:13:02 | to have any photos or videos in the |
| 00:13:01 | 00:13:04 | descriptions |
| 00:13:02 | 00:13:06 | because those are custom components that |
| 00:13:04 | 00:13:06 | you're going to want to get once it's |
| 00:13:06 | 00:13:08 | working |
| 00:13:06 | 00:13:10 | you don't have to i have stores with a |
| 00:13:08 | 00:13:11 | phone case for an example that i sell |
| 00:13:10 | 00:13:13 | i have nothing in the description except |
| 00:13:11 | 00:13:14 | a basic little paragraph |
| 00:13:13 | 00:13:16 | and a bullet point list and then a |
| 00:13:14 | 00:13:18 | closing sentence that's it |
| 00:13:16 | 00:13:19 | it's very simple you don't have to have |
| 00:13:18 | 00:13:21 | these components it's just something |
| 00:13:19 | 00:13:22 | where if you feel the need to do it and |
| 00:13:21 | 00:13:25 | you want to test it |
| 00:13:22 | 00:13:27 | then you should so it's up to you now |
| 00:13:25 | 00:13:28 | let's take a quick look at an example |
| 00:13:27 | 00:13:30 | and before we do that don't forget to |
| 00:13:28 | 00:13:31 | smash the like button you guys i would |
| 00:13:30 | 00:13:32 | greatly appreciate it i'm gonna be doing |
| 00:13:31 | 00:13:34 | some giveaways on here by the way |
| 00:13:32 | 00:13:36 | we got a fun giveaway coming soon i just |
| 00:13:34 | 00:13:38 | wrapped one up on the ecom season |
| 00:13:36 | 00:13:40 | instagram page uh we gave away three |
| 00:13:38 | 00:13:41 | shopify stores and i sent out a bunch of |
| 00:13:40 | 00:13:43 | t-shirts and stuff |
| 00:13:41 | 00:13:44 | to each of the winners so we got more |
| 00:13:43 | 00:13:46 | fun stuff coming stay tuned |
| 00:13:44 | 00:13:48 | now the example this is something that i |
| 00:13:46 | 00:13:49 | actually took off of an example store |
| 00:13:48 | 00:13:50 | that we make this is a store that we |
| 00:13:49 | 00:13:53 | sent down to someone |
| 00:13:50 | 00:13:54 | it was for a poor remover it's kind of a |
| 00:13:53 | 00:13:56 | facial cleaner tool |
| 00:13:54 | 00:13:59 | primarily marketed towards women but it |
| 00:13:56 | 00:14:00 | can go both ways usually a 70 30 split |
| 00:13:59 | 00:14:03 | now here's a screenshot of the |
| 00:14:00 | 00:14:06 | description how does this device |
| 00:14:03 | 00:14:08 | work it explains the product okay |
| 00:14:06 | 00:14:09 | utilizes vacuum suction to remove the |
| 00:14:08 | 00:14:12 | outer layer of aging skin |
| 00:14:09 | 00:14:14 | and the dirt and the pores resulting in |
| 00:14:12 | 00:14:17 | smooth and blemish free skin |
| 00:14:14 | 00:14:19 | right away that sounds great because |
| 00:14:17 | 00:14:21 | if someone has a problem with their skin |
| 00:14:19 | 00:14:23 | it solves the problem and all you did |
| 00:14:21 | 00:14:23 | was explain your product and what it |
| 00:14:23 | 00:14:25 | does |
| 00:14:23 | 00:14:27 | you didn't have to pitch it you know so |
| 00:14:25 | 00:14:28 | it was it's more natural |
| 00:14:27 | 00:14:30 | and then what's included with this |
| 00:14:28 | 00:14:30 | purchase this wasn't a big highlighted |
| 00:14:30 | 00:14:32 | feature |
| 00:14:30 | 00:14:33 | this was actually just listing out what |
| 00:14:32 | 00:14:35 | they're going to get in the package |
| 00:14:33 | 00:14:37 | which is what you see right over here |
| 00:14:35 | 00:14:38 | what's this bag what's this why are |
| 00:14:37 | 00:14:38 | there five different tips what's going |
| 00:14:38 | 00:14:40 | on |
| 00:14:38 | 00:14:42 | it breaks all that down it gives |
| 00:14:40 | 00:14:44 | information on the product so |
| 00:14:42 | 00:14:46 | some simple stuff like that you can |
| 00:14:44 | 00:14:48 | definitely see how that would start to |
| 00:14:46 | 00:14:49 | convert and if you then just go start |
| 00:14:48 | 00:14:51 | creating a really cool ad for a cool |
| 00:14:49 | 00:14:53 | video of the product being used |
| 00:14:51 | 00:14:54 | and then you go run it over on facebook |
| 00:14:53 | 00:14:55 | and you start making some sales you |
| 00:14:54 | 00:14:57 | target |
| 00:14:55 | 00:14:58 | some broad categories some medium-sized |
| 00:14:57 | 00:15:00 | categories |
| 00:14:58 | 00:15:02 | and some small more focused categories |
| 00:15:00 | 00:15:03 | inside of like skin care |
| 00:15:02 | 00:15:05 | facial cleaning targeting much other |
| 00:15:03 | 00:15:07 | companies and then you start testing |
| 00:15:05 | 00:15:09 | so it's really as simple as that and i |
| 00:15:07 | 00:15:09 | kind of want to just like push the focus |
| 00:15:09 | 00:15:12 | away |
| 00:15:09 | 00:15:14 | from just the stores it's what's on it |
| 00:15:12 | 00:15:15 | it's how you utilize it |
| 00:15:14 | 00:15:18 | how you show that product that's on your |
| 00:15:15 | 00:15:18 | store in an ad and then who you run that |
| 00:15:18 | 00:15:20 | to |
| 00:15:18 | 00:15:22 | so there are multiple things you're |
| 00:15:20 | 00:15:23 | gonna have to learn and focus on but i |
| 00:15:22 | 00:15:24 | mean i hope this video |
| 00:15:23 | 00:15:26 | breaks it down and makes it a little bit |
| 00:15:24 | 00:15:28 | easier for you and helps you out it's |
| 00:15:26 | 00:15:30 | kind of the goal of like |
| 00:15:28 | 00:15:32 | us offering custom-built stores it |
| 00:15:30 | 00:15:34 | allows you to take away your focus from |
| 00:15:32 | 00:15:36 | a whole other skill set |
| 00:15:34 | 00:15:37 | like web development how to outline them |
| 00:15:36 | 00:15:39 | don't even get me started on the logos |
| 00:15:37 | 00:15:40 | the buttons the colors |
| 00:15:39 | 00:15:43 | i mean the whole process of doing that |
| 00:15:40 | 00:15:45 | can just be a huge distraction |
| 00:15:43 | 00:15:46 | you know when your true attention should |
| 00:15:45 | 00:15:47 | be put on the marketing and actually |
| 00:15:46 | 00:15:49 | making sales |
| 00:15:47 | 00:15:51 | and then you can kind of loop back and |
| 00:15:49 | 00:15:53 | learn things one by one you just got to |
| 00:15:51 | 00:15:55 | build an income producing skill first |
| 00:15:53 | 00:15:57 | and i'm sorry but building a shopify |
| 00:15:55 | 00:15:59 | store unless you plan on like selling |
| 00:15:57 | 00:16:00 | them on fiverr or build some crazy |
| 00:15:59 | 00:16:01 | websites |
| 00:16:00 | 00:16:03 | it's not really an income producing |
| 00:16:01 | 00:16:04 | skill for most people |
| 00:16:03 | 00:16:06 | you know i would rather have an income |
| 00:16:04 | 00:16:06 | producing skill that can directly |
| 00:16:06 | 00:16:08 | increase |
| 00:16:06 | 00:16:09 | results in any business whether it's |
| 00:16:08 | 00:16:10 | mine or someone else's |
| 00:16:09 | 00:16:12 | so it just kind of depends on what your |
| 00:16:10 | 00:16:13 | focus is we would love to help you out |
| 00:16:12 | 00:16:15 | and offer you those stores |
| 00:16:13 | 00:16:16 | we make such a small amount of money on |
| 00:16:15 | 00:16:17 | those that's what a lot of people don't |
| 00:16:16 | 00:16:20 | realize |
| 00:16:17 | 00:16:21 | they're like 100 to 150 takes multiple |
| 00:16:20 | 00:16:22 | hours for them to make i pay the |
| 00:16:21 | 00:16:24 | developers |
| 00:16:22 | 00:16:25 | that would basically cover what we plan |
| 00:16:24 | 00:16:27 | on eventually spending on |
| 00:16:25 | 00:16:28 | ads just to get it out there so people |
| 00:16:27 | 00:16:30 | can get that help |
| 00:16:28 | 00:16:32 | and kind of kick start their ecommerce |
| 00:16:30 | 00:16:33 | business so if you have any questions at |
| 00:16:32 | 00:16:35 | all when it comes to websites |
| 00:16:33 | 00:16:36 | i will do my best to answer them if you |
| 00:16:35 | 00:16:37 | leave it in the comment section down |
| 00:16:36 | 00:16:39 | below |
| 00:16:37 | 00:16:42 | it can be about product descriptions |
| 00:16:39 | 00:16:43 | photos videos titles the name your logo |
| 00:16:42 | 00:16:44 | i mean there's a whole list of different |
| 00:16:43 | 00:16:46 | things but feel free to leave it if |
| 00:16:44 | 00:16:47 | you're curious about anything |
| 00:16:46 | 00:16:49 | or if it's been hanging you up and kind |
| 00:16:47 | 00:16:50 | of struggling you know making you |
| 00:16:49 | 00:16:51 | struggle |
| 00:16:50 | 00:16:53 | a little bit which has been holding you |
| 00:16:51 | 00:16:54 | back from actually running your ads |
| 00:16:53 | 00:16:56 | i want to make sure you get through that |
| 00:16:54 | 00:16:57 | problem as fast as possible so that you |
| 00:16:56 | 00:16:59 | can start bringing some sales in |
| 00:16:57 | 00:17:00 | all right hope you enjoyed this video if |
| 00:16:59 | 00:17:02 | you got some value i'd greatly |
| 00:17:00 | 00:17:03 | appreciate if you smash the like button |
| 00:17:02 | 00:17:05 | don't forget to subscribe on your way |
| 00:17:03 | 00:17:06 | out and with that being said we have new |
| 00:17:05 | 00:17:07 | videos three times a week so make sure |
| 00:17:06 | 00:17:09 | to stay tuned |
| 00:17:07 | 00:17:12 | and i'll be seeing you in the next one |
| 00:17:09 | 00:17:12 | peace |
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