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Martial Arts Ads: Unleash Your Inner Warrior

Published on: June 4 2023 by pipiads

Jennifer Waters, the Sales and System Sensei, helps martial arts school owners scale their businesses using simple and effective methods. In this article, she shares the two most important marketing tools that martial arts school owners should use to grow their businesses.

Tools to Use:

1. Facebook and Instagram Ads:

Facebook and Instagram ads are the most effective ads for martial arts school owners. They target the demographic of older, more responsible people, which is what most martial arts schools aim to attract. Moreover, these ads are easy to track, and business owners can know their exact numbers and cost of acquisition for every lead.

2. Google My Business Listing:

Martial arts school owners should update and maintain their Google My Business listing frequently. This listing gives potential customers a glimpse of the business, including its location, facility, and classes. Having an accurate listing makes the business look more legit and attracts more customers.

Pitfalls to Avoid:

Martial arts school owners should avoid falling into the trap of shiny object syndrome, where they chase after different marketing avenues without focusing on one primary method. Moreover, business owners who don't have the time or expertise to run Facebook and Instagram ads can seek help from experts, like those in Jennifer Waters' seven-figure dojo jumpstart program.

Using Facebook and Instagram ads and maintaining an accurate Google My Business listing are two essential marketing tools for martial arts school owners. By avoiding shiny object syndrome and seeking expert help when needed, business owners can focus on what they do best and grow their businesses.

2023 Google Ads Tutorial For Martial Arts Schools

Welcome to my Google Ads tutorial for 2023! In this tutorial, we will discuss why you should use Google Ads for your martial arts school and how to set up a successful campaign.

Why use Google Ads for your martial arts school?

- Higher quality leads compared to Facebook ads

- Target audience actively searching for martial arts

- Increased conversion rates with targeted landing pages

Setting up a successful Google Ads campaign:

1. Log into your Google Ads account and switch to expert mode.

2. Click New Campaign and select Search for a website visits campaign.

3. Use a targeted landing page instead of your website for higher conversion rates.

4. Select your bidding strategy as Maximize Clicks for the first 30-60 days.

5. Set a max cost per click limit of $5 and target your local area within a 7-mile radius.

6. Use structured snippets and callout extensions to add relevant information to your ads.

7. Add a lead form extension for easy sign-ups and connect it to your CRM for lead management.

8. Install conversion tracking and event snippets to track leads and phone calls.

Keyword research:

1. Use the Keyword Planner tool to find relevant keywords for your campaign.

2. Focus on keywords related to martial arts and your local area.

3. Use negative keywords to avoid irrelevant clicks and wasted ad spend.

By following these steps, you can create a successful Google Ads campaign for your martial arts school and generate higher quality leads. Remember to use targeted landing pages, relevant ad extensions, and conversion tracking to optimize your campaign and improve your return on investment.

Why you don’t need Facebook Ads to grow your Martial Arts School.

In this video, Jennifer Waters, the sales and system sensei, shares her perspective on why martial arts school owners don't necessarily need Facebook ads to grow their business. She highlights the challenges small businesses face with rising costs and competition, and shares how her flagship school scaled to a seven-figure dojo during a recession without Facebook or Instagram ads.

To generate inbound leads, Waters suggests hosting monthly events that cater to different themes such as goal setting, friendship, marriage, and fitness. She also encourages school owners to be aggressive with outbound marketing by participating in local events, serving in the community, and going outside the walls of their school.

The key takeaway is to define the number of leads needed and have a clear plan on how to get them. Waters recommends checking out the next video in the series and subscribing to the channel to stay updated on practical tips and strategies for growing a martial arts school.

Facebook Ads Vs Google Ads For Martial Arts Schools

Facebook Ads vs Google Ads: Which Platform is Best for Martial Arts Gyms?

In this article, we will be discussing the advantages of Facebook Ads and Google Ads for martial arts gyms and which platform is best for those with a limited budget.

Advantages of Facebook Ads:

- Results are faster than Google Ads

- Facebook has over 2 billion people on their platform

- More of an outbound approach

- Ads are shown on a platform where people go for entertainment

- A good ad can capture people's attention and get leads to sign up very fast and cost-effectively

- Great for new gym owners or those with a limited budget who need to see a return on investment right away

Advantages of Google Ads:

- A great advertising platform

- Can get great results around the 60 to 90-day mark

- Automated bidding strategies can maximize results

- Good for gym owners who have been established for a while and have a bigger budget to work with

Why Start with Facebook Ads:

- Results are faster and more cost-effective

- Gives new gym owners the opportunity to see a return on investment right away

- Can grow member base to a point where you're comfortable before reinvesting profits into other platforms like Google Ads

Overall, Facebook Ads are recommended for new gym owners or those with a limited budget who need to see results right away. However, Google Ads are also a great platform for established gyms with a bigger budget. It's important to assess your marketing strategy and determine which platform is best for your gym's specific needs. Book a consultation call with an expert to get personalized recommendations and optimize your gym's marketing strategy.

Facebook Ad Overview for Martial Arts Studio & Gym Owners

In this article, we will provide a quick overview of running ads for martial arts and fitness businesses. We will discuss the importance of running ads, the different types of campaigns, ad sets, and ads. We will also cover the importance of testing ads and using retargeting campaigns to capture leads and convert them into customers. Finally, we will discuss the importance of using a CRM software to manage leads and automate the sales process.

Why Running Ads is Important:

- Running ads is essential for growing your business and increasing revenue.

- It helps you attract new customers, retain existing ones, and increase your brand awareness.

- Without running ads, you are missing out on a significant opportunity to expand your customer base and increase your revenue.

Different Types of Campaigns:

- Top of Funnel Campaigns: This campaign targets a broad audience with the goal of getting them to visit your website.

- Retargeting Campaigns: This campaign targets people who have already visited your website or watched your video with the goal of converting them into customers.

Ad Sets:

- Ad sets are the different audiences you target within your campaign.

- You can target different genders, age groups, interests, and locations.


- Ads are the actual creatives you use to target your audience.

- You can create different types of ads such as teaching videos, testimonials, and fun videos.

- It is essential to categorize your ads by type and constantly test their effectiveness.

Testing Ads:

- Testing ads is crucial for determining what types of ads work best for your business.

- You should run different types of ads and test them for a few days to see which ones are most effective.

Retargeting Campaigns:

- Retargeting campaigns are crucial for capturing leads and converting them into customers.

- You should target people who have already shown interest in your business, such as visiting your website or watching your video.

- You can use a funnel to capture their information and automate the sales process.

Using a CRM Software:

- A CRM software is essential for managing leads and automating the sales process.

- It can help you track customer journeys, automate emails, texts, and phone calls, and manage your website and funnels.

Running ads is essential for growing your martial arts or fitness business. By using different types of campaigns, ad sets, and ads, and testing their effectiveness, you can attract new customers, retain existing ones, and increase your revenue. Using a CRM software can help you manage your leads and automate the sales process, making it easier to convert leads into customers.

YouTube Ads Tutorial For Martial Arts Schools

In this video, Adam Lode shares his expertise on creating a successful YouTube ads campaign for martial arts schools. He emphasizes the potential benefits of using YouTube ads, including lower cost per lead and increased brand awareness. Adam walks viewers through the process of setting up a campaign, including creating a Google Ads account, having a high-converting landing page, and having a video. He also stresses the importance of testing multiple videos and audiences to see what works best. Adam's key takeaway is that content is king, and having engaging content is crucial to a successful YouTube ads campaign.

Facebook Ads for Martial Arts

Tips for Martial Arts Marketing:

- Don't assume what your audience wants; do market research to understand their needs and preferences.

- Focus on niche areas like women's self-defense, as they are trending and have a high potential for conversion.

- Understand that parents are usually the ones paying for kids' martial arts classes, so target them on Facebook.

- Don't view marketing as an expense; it's an investment that can bring in more revenue if done correctly.

- Use retargeting to show your ads to people who have already shown interest in your services, and focus on mobile placements and Wi-Fi connections for better results.

- Structure your ads in three steps: stopping the scroll, hooking them in, and selling them with compelling copy.

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