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MASSIVE Shopify Strategy Changes for 2020 (FREE Dropshipping Tips & Tricks)

Published on: December 7 2022 by MATT RILEY

Are you a Shopify user who wants to stay ahead of the game in 2020? Well, listen up because there are some massive strategy changes that you need to know about! In this article, we'll be sharing some free dropshipping tips and tricks to help you succeed in the new year.


1. The Rise of Micro-Influencers

2. The Importance of Video Marketing

3. The Need for Personalization

4. The Power of Chatbots

5. The Shift Towards Sustainable and Ethical Practices

1. The Rise of Micro-Influencers:

- Instead of going for big-name influencers, consider collaborating with micro-influencers who have smaller but more engaged audiences.

- Micro-influencers are often more affordable and can help you target a niche audience that is more likely to convert into customers.

- Don't underestimate the power of word-of-mouth marketing, as micro-influencers can help spread your brand message organically.

2. The Importance of Video Marketing:

- Video is becoming the preferred medium for consuming content, so it's essential to incorporate video marketing into your strategy.

- Use video to showcase your products in action, provide tutorials or behind-the-scenes glimpses, and share user-generated content.

- Keep videos short and engaging, and don't forget to optimize them for SEO.

3. The Need for Personalization:

- Customers expect personalized experiences, so use data to customize your marketing efforts and offer tailored recommendations.

- Consider implementing a loyalty program to reward repeat customers and make them feel valued.

- Use retargeting ads to show customers products they've already shown interest in.

4. The Power of Chatbots:

- Chatbots can provide 24/7 customer service, answer frequently asked questions, and even make product recommendations.

- Use chatbots to automate tasks and improve efficiency, but don't forget to make them feel human and personable.

- Implement chatbots on your website and social media channels to improve customer engagement and satisfaction.

5. The Shift Towards Sustainable and Ethical Practices:

- Customers are becoming more conscious of their impact on the environment and society, so it's important to incorporate sustainable and ethical practices into your business.

- Consider using eco-friendly packaging, sourcing products from ethical suppliers, and donating a portion of profits to charitable causes.

- Use your brand message to promote social and environmental responsibility, and attract like-minded customers.

In summary, 2020 is going to be a year of significant changes for Shopify users. Incorporating micro-influencers, video marketing, personalization, chatbots, and sustainable practices into your strategy can help you stay ahead of the curve and succeed in the new year. Keep these tips and tricks in mind as you navigate the ever-changing world of ecommerce.

MASSIVE Shopify Strategy Changes for 2020 (FREE Dropshipping Tips & Tricks)

How to Make Money Dropshipping During the Pandemic

- Hidden clue for winning product

- State of emergency and closed stores

- E-commerce sales increasing

- Opportunities for dropshipping


- Home fitness products

- Sanitary items (e.g. foam sanitizer, soap sheets)

- At-home games and entertainment

- Cleaning items

Tips for Optimization:

- Use decoy pricing

- Improve grammar and spelling in product descriptions

- Use real and diverse reviews

- Include more happy target audience in videos

- Shipping times may be longer, but opportunities are still present

- Take advantage of untapped cleaning products

- Use YouTube to find top products and be the king of your niche

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