MASSIVE Shopify Strategy Changes for 2020 (FREE Dropshipping Tips & Tricks)

Published on: December 7 2022 by MATT RILEY

MASSIVE Shopify Strategy Changes for 2020 (FREE Dropshipping Tips & Tricks)

MASSIVE Shopify Strategy Changes for 2020 (FREE Dropshipping Tips & Tricks)

MASSIVE Shopify Strategy Changes for 2020 (FREE Dropshipping Tips & Tricks)

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00:00:00	00:00:04	somewhere in this video I have placed a
00:00:02	00:00:07	hidden clue revealing another one of my
00:00:04	00:00:09	winning products this one I brought from
00:00:07	00:00:12	zero dollars to over seventy thousand
00:00:09	00:00:14	dollars in its first three weeks now I
00:00:12	00:00:15	have inserted other clues on my channel
00:00:14	00:00:17	for products that I've taken to over a
00:00:15	00:00:19	hundred thousand dollars per month leave
00:00:17	00:00:22	a comment below if you figured out any
00:00:19	00:00:25	one of my hidden winning products ladies
00:00:22	00:00:27	and gentlemen Matt Riley here and if
00:00:25	00:00:29	you're wondering if it's a good time to
00:00:27	00:00:31	start drop shipping right now if it's
00:00:29	00:00:34	safe or if it's a good idea at all yes
00:00:31	00:00:36	for plenty of different reasons but no
00:00:34	00:00:38	for one reason by the end of this video
00:00:36	00:00:40	you're gonna learn why starting Shopify
00:00:38	00:00:42	drop shipping right now is a great way
00:00:40	00:00:44	to make a lot of money online or if
00:00:42	00:00:46	you're already drop shipping I'm gonna
00:00:44	00:00:49	show you how to epically increase your
00:00:46	00:00:51	sales like crazy but if and only if you
00:00:49	00:00:54	watch the whole video and apply
00:00:51	00:00:55	everything I teach you just real quick I
00:00:54	00:00:58	have decided to give away free coaching
00:00:55	00:00:59	calls again for a limited time so if you
00:00:58	00:01:01	want to win one all you got to do is
00:00:59	00:01:03	comment down below anything you want and
00:01:01	00:01:05	here's the winner from the last video
00:01:03	00:01:07	without further ado let's jump right
00:01:05	00:01:08	into it now where I live in Orange
00:01:07	00:01:10	County California
00:01:08	00:01:12	the government has actually issued a
00:01:10	00:01:14	state of emergency to order the public
00:01:12	00:01:17	to stay at home almost every physical
00:01:14	00:01:19	store near me is pretty much closed and
00:01:17	00:01:21	the stores that are actually still open
00:01:19	00:01:23	how to drastikally reduced their hours
00:01:21	00:01:25	of operation you see I used to go on
00:01:23	00:01:28	midnight runs to the grocery store
00:01:25	00:01:30	because why not but just the other day I
00:01:28	00:01:32	was there at around 8 p.m. just to get
00:01:30	00:01:34	bananas and there were a bunch of
00:01:32	00:01:37	shopping carts blocking the entrance
00:01:34	00:01:39	with a sign in front saying they're now
00:01:37	00:01:41	closing at 6:00 p.m. and it's not just
00:01:39	00:01:43	in my city where everything is shut down
00:01:41	00:01:46	but pretty much the entire United States
00:01:43	00:01:48	no no no wait in fact all over the world
00:01:46	00:01:50	if people are staying indoors faster
00:01:48	00:01:52	than a whack-a-mole hides back in their
00:01:50	00:01:54	home with people not able to buy
00:01:52	00:01:56	products in stores they're falling back
00:01:54	00:01:59	to buying more products online actually
00:01:56	00:02:00	people are just so bored with nothing to
00:01:59	00:02:03	do at home that they'll just buy online
00:02:00	00:02:05	to increase their dopamine levels even
00:02:03	00:02:07	if it wasn't for the situation going on
00:02:05	00:02:09	right now according to statistik a'm
00:02:07	00:02:12	ecommerce sales are expected to increase
00:02:09	00:02:13	from four billion dollars to over five
00:02:12	00:02:15	billion
00:02:13	00:02:17	the next two years some of us don't even
00:02:15	00:02:20	realize how much five billion dollars is
00:02:17	00:02:22	so if you want a slice of that let's say
00:02:20	00:02:25	$500,000 let's take five hundred
00:02:22	00:02:30	thousand divided by five billion which
00:02:25	00:02:32	equals point zero zero zero one you can
00:02:30	00:02:33	barely even see that slice on a pie
00:02:32	00:02:36	chart so instead of being one of the
00:02:33	00:02:37	many people buying online why aren't you
00:02:36	00:02:39	on the other side why aren't you on the
00:02:37	00:02:41	other side selling in fact I'm already
00:02:39	00:02:43	seeing tons of testimonials right now
00:02:41	00:02:44	and dropshipping groups that I'm in
00:02:43	00:02:46	posting how much money they're making
00:02:44	00:02:48	now I have been seeing a lot of these
00:02:46	00:02:50	for the past few years but it seems that
00:02:48	00:02:53	now more than ever there's just been
00:02:50	00:02:55	this huge influx of everybody showing
00:02:53	00:02:57	their success online oh by the way I
00:02:55	00:02:59	need a quick favor from you it's just
00:02:57	00:03:02	something really really quick really
00:02:59	00:03:03	small I need you to just gently tap the
00:03:02	00:03:06	like button with your thumb and
00:03:03	00:03:07	depending on what device you're on it's
00:03:06	00:03:09	just a quick quick movement of your
00:03:07	00:03:11	thumb just like that or your index
00:03:09	00:03:13	finger just like that I would really
00:03:11	00:03:14	appreciate it and if you did that that
00:03:13	00:03:15	would support the channel so now that
00:03:14	00:03:18	you know that tons of people are
00:03:15	00:03:19	enjoying success right now it's time for
00:03:18	00:03:21	you to jump in and if you already
00:03:19	00:03:23	started at some point but you're not
00:03:21	00:03:24	currently working on your business well
00:03:23	00:03:26	then feel free to let everyone around
00:03:24	00:03:28	you succeed that's another thing for
00:03:26	00:03:30	some reason many other people are
00:03:28	00:03:31	thinking about turning off their
00:03:30	00:03:34	business and putting their dropshipping
00:03:31	00:03:36	on hold even so much as turning off
00:03:34	00:03:37	their advertisements well that would
00:03:36	00:03:39	make sense if you are a physical store
00:03:37	00:03:42	owner but for online store owners like
00:03:39	00:03:44	us dropshippers shutting off your ads is
00:03:42	00:03:46	pretty much just shooting yourself in
00:03:44	00:03:48	the foot and if your ads aren't working
00:03:46	00:03:51	right now maybe have you considered that
00:03:48	00:03:53	your ads aren't good people will always
00:03:51	00:03:55	be quick to blame any sort of failure on
00:03:53	00:03:57	anything other than themselves so now is
00:03:55	00:03:59	the perfect time to blame the pandemic
00:03:57	00:04:02	right wrong have fun turning off your
00:03:59	00:04:03	ads while the competition steps in and
00:04:02	00:04:05	takes your spot now with all this fun
00:04:03	00:04:07	about making money online you would
00:04:05	00:04:08	think there has to be a catch so I said
00:04:07	00:04:11	in the beginning of the video that there
00:04:08	00:04:12	was one reason why it might not be a
00:04:11	00:04:14	good time to start dropshipping right
00:04:12	00:04:17	now and you probably already know that
00:04:14	00:04:18	shipping times are getting longer but to
00:04:17	00:04:20	get a massive amount of sales in
00:04:18	00:04:23	exchange for more customer service work
00:04:20	00:04:25	I think it's worth it and here's why
00:04:23	00:04:27	just the other day I sent out a mass
00:04:25	00:04:28	email to my customers
00:04:27	00:04:30	just let them know about the situation
00:04:28	00:04:32	and how shipping times are gonna be a
00:04:30	00:04:33	little bit longer now I thought I was
00:04:32	00:04:36	gonna get a bunch of hay and people
00:04:33	00:04:38	asking for refunds left and right and
00:04:36	00:04:41	everyone was gonna be angry but to my
00:04:38	00:04:44	surprise some did complain and just a
00:04:41	00:04:46	couple asked for refunds but over 90% of
00:04:44	00:04:48	people were actually cool with it
00:04:46	00:04:50	check out this customers response
00:04:48	00:04:51	wondering what they actually bought from
00:04:50	00:04:54	me and then another one of my customers
00:04:51	00:04:56	asked for this item when frankly I've
00:04:54	00:04:58	never even sold that item which means
00:04:56	00:05:00	that this customer has been buying a lot
00:04:58	00:05:03	online from multiple different stores
00:05:00	00:05:05	but yes here's an angry one for you and
00:05:03	00:05:07	it was not pretty by the way
00:05:05	00:05:10	here's a huge piece of advice for you so
00:05:07	00:05:13	what I did was I created a 20% off
00:05:10	00:05:15	discount coupon for my customers to use
00:05:13	00:05:18	on my store as a way of saying thank you
00:05:15	00:05:20	for being patient now I only did this
00:05:18	00:05:22	for the customers that responded that
00:05:20	00:05:24	were nice but you could create a mass
00:05:22	00:05:26	discount coupon for all of your
00:05:24	00:05:29	customers to use and your customers are
00:05:26	00:05:31	gonna love you and they're gonna buy
00:05:29	00:05:33	from you again which means that you're
00:05:31	00:05:35	just gonna make free money okay so we
00:05:33	00:05:37	solved that problem now let's get into
00:05:35	00:05:37	some of the massive opportunities right
00:05:37	00:05:39	now
00:05:37	00:05:41	now here's my piece of advice on what
00:05:39	00:05:43	niches and what products are doing the
00:05:41	00:05:45	best right now and how you can take
00:05:43	00:05:46	advantage so the first is home fitness
00:05:45	00:05:49	stuff and this one seems pretty obvious
00:05:46	00:05:51	but if you look at the massive spike in
00:05:49	00:05:53	home fitness just now nobody can really
00:05:51	00:05:55	go out to the gym so they're looking for
00:05:53	00:05:56	ways to do more fitness stuff at home
00:05:55	00:05:59	now there are a ton of different
00:05:56	00:06:01	products that help out with ABS push-ups
00:05:59	00:06:03	and even stuff like resistance bands so
00:06:01	00:06:05	the next is sanitary items and I saw
00:06:03	00:06:07	this really cool spike which is for a
00:06:05	00:06:09	foam sanitizer and it's like this device
00:06:07	00:06:11	that people can put their phone in close
00:06:09	00:06:14	the lid and it'll completely kill most
00:06:11	00:06:15	of the viruses and bacteria inside now
00:06:14	00:06:16	if you're already drop shipping you've
00:06:15	00:06:18	probably seen this one everywhere it's
00:06:16	00:06:21	the soap sheets now this one has had a
00:06:18	00:06:23	huge spike and a huge demand for these
00:06:21	00:06:25	and they work really well with social
00:06:23	00:06:27	media ads however if you're going to get
00:06:25	00:06:28	into it I wouldn't recommend to use the
00:06:27	00:06:31	same exact video clips that everyone is
00:06:28	00:06:33	using but to come up with your own video
00:06:31	00:06:35	clips by maybe ordering the same variant
00:06:33	00:06:37	from Amazon and then filming
00:06:35	00:06:39	one with yourself with your iPhone now
00:06:37	00:06:41	here's another cool niche which is in
00:06:39	00:06:43	the entertainment side for at-home games
00:06:41	00:06:45	and here I feel like the options are
00:06:43	00:06:47	pretty much unlimited because there are
00:06:45	00:06:49	so many different toys and games and
00:06:47	00:06:51	stuff that works well with social media
00:06:49	00:06:53	ads so here's the resistance bands that
00:06:51	00:06:57	I was toking about notike the massive
00:06:53	00:06:59	spike and I saw some dropship or
00:06:57	00:07:02	advertising this and let's actually play
00:06:59	00:07:05	the video because it was an interesting
00:07:02	00:07:06	product but the thing is that I notiked
00:07:05	00:07:09	with this video that they could have
00:07:06	00:07:11	improved on was they only pretty much
00:07:09	00:07:13	had one person draw the entire video
00:07:11	00:07:15	which is fine that's probably most of
00:07:13	00:07:17	their target audience there was a girl
00:07:15	00:07:19	here but she was only really there for
00:07:17	00:07:20	pretty much a second as you just saw and
00:07:19	00:07:22	then I checked to see if they were
00:07:20	00:07:25	currently advertising and they're not
00:07:22	00:07:27	actually running this ad anymore and I
00:07:25	00:07:30	did see that they were able to blow this
00:07:27	00:07:31	video up to over 200,000 views but what
00:07:30	00:07:33	they could have done better was
00:07:31	00:07:35	definitely test more ads and I believe
00:07:33	00:07:38	if they maybe just tested a few
00:07:35	00:07:41	different scroll Stoppers maybe such as
00:07:38	00:07:43	the girl in front and more shots of her
00:07:41	00:07:45	or more shots of many different people
00:07:43	00:07:47	using it so another marketing trick that
00:07:45	00:07:49	they could have done was something like
00:07:47	00:07:51	this and a lot of gyms right now are
00:07:49	00:07:53	closed or a lot of people just want to
00:07:51	00:07:56	stay home so here's no planet fitness
00:07:53	00:07:59	has been doing and this is my gym and
00:07:56	00:08:02	they've been doing home workouts online
00:07:59	00:08:05	if they did something like that where
00:08:02	00:08:08	they were posting a video of somebody
00:08:05	00:08:10	actually doing a live workout or it
00:08:08	00:08:13	could be a recording obviously because
00:08:10	00:08:16	it's for advertising but it's literally
00:08:13	00:08:17	just somebody at home saying hey you can
00:08:16	00:08:21	do this with the resistance bands you
00:08:17	00:08:22	can do this and that would probably
00:08:21	00:08:25	attract more attention and definitely
00:08:22	00:08:28	fit with social media it might be even
00:08:25	00:08:29	more likely to be shared or go viral and
00:08:28	00:08:31	that's what you want to think about is
00:08:29	00:08:33	kind of thing about trying to go viral
00:08:31	00:08:35	here so let's actually take a look at
00:08:33	00:08:36	their Shopify store to see what other
00:08:35	00:08:38	optimizations
00:08:36	00:08:39	they could do so here's the first thing
00:08:38	00:08:42	that I notiked is they're not using
00:08:39	00:08:46	decoy pricing this seems like a pretty
00:08:42	00:08:48	big price for resistance bands $40 so
00:08:46	00:08:52	maybe if they had another variant here
00:08:48	00:08:56	for less maybe like seven pieces and it
00:08:52	00:08:59	was only twenty nine ninety five or even
00:08:56	00:09:02	thirty four ninety five then that would
00:08:59	00:09:05	make this price not seem so high now the
00:09:02	00:09:09	description was pretty good for the most
00:09:05	00:09:11	part except when they had a couple
00:09:09	00:09:12	grammar and spelling errors and
00:09:11	00:09:15	obviously I would fixed that as well and
00:09:12	00:09:17	then another thing is the reviews
00:09:15	00:09:19	definitely look imported from Aliexpress
00:09:17	00:09:22	and a lot of people on Facebook are
00:09:19	00:09:25	starting to recognize these and if it
00:09:22	00:09:28	just says like all arrived all okay this
00:09:25	00:09:30	is definitely a common review that I've
00:09:28	00:09:32	seen on multiple multiple different
00:09:30	00:09:35	products nice product came quickly
00:09:32	00:09:38	that's a very very common imported
00:09:35	00:09:41	review and when it just says recommend
00:09:38	00:09:43	like that that's very very very common
00:09:41	00:09:45	and a lot of people on Facebook
00:09:43	00:09:47	Instagram they're gonna spot this
00:09:45	00:09:49	they're gonna know these are fake so the
00:09:47	00:09:51	next niche filled with a bunch of Golden
00:09:49	00:09:54	Nugget products are obviously cleaning
00:09:51	00:09:58	items now I have two examples here that
00:09:54	00:10:01	I'd like to show you and this product
00:09:58	00:10:03	might seem a bit saturated but as you
00:10:01	00:10:05	can see from the video a ton of the
00:10:03	00:10:07	clips here probably seemed like they
00:10:05	00:10:11	were really just from a commercial and
00:10:07	00:10:14	you see how cool the product is where it
00:10:11	00:10:16	pretty much just goes from extremely
00:10:14	00:10:18	dirty to extremely clean in just one
00:10:16	00:10:20	swipe and another thing that they could
00:10:18	00:10:24	have improved on was have more of the
00:10:20	00:10:25	target audience super happy and as you
00:10:24	00:10:28	can see here there was really just one
00:10:25	00:10:32	second of it but it just didn't look
00:10:28	00:10:34	like it was real like it looked like it
00:10:32	00:10:36	was acting for sure like it was from a
00:10:34	00:10:38	commercial ok so here's another one that
00:10:36	00:10:40	I thought was super super cool and
00:10:38	00:10:44	definitely works really well for social
00:10:40	00:10:46	media video ads is this remover gel now
00:10:44	00:10:49	I'm glad that the product works
00:10:46	00:10:50	according to some people so what they
00:10:49	00:10:52	could have improved
00:10:50	00:10:54	for this video was inserted some more
00:10:52	00:10:57	testimonials to see if it actually
00:10:54	00:11:00	worked and maybe even so here is
00:10:57	00:11:01	testimonials just from people that look
00:11:00	00:11:04	like they were just sharing it to social
00:11:01	00:11:07	media and not really so commercial like
00:11:04	00:11:09	where it looks kind of fake but still
00:11:07	00:11:10	really good job for these sellers for
00:11:09	00:11:13	finding these really cool products and
00:11:10	00:11:15	there are a ton out there that are
00:11:13	00:11:17	untapped for cleaning items and so what
00:11:15	00:11:20	I would do is go on YouTube and search
00:11:17	00:11:23	maybe like top 10 cleaning items or top
00:11:20	00:11:24	10 home gadgets stuff like that and
00:11:23	00:11:27	really just dig into this and watch
00:11:24	00:11:29	these videos and you might even see some
00:11:27	00:11:31	products that other drop shippers aren't
00:11:29	00:11:33	even advertising where you can create
00:11:31	00:11:35	your moat and be the king of your
00:11:33	00:11:38	product they're really the best way to
00:11:35	00:11:41	utilize this product research method is
00:11:38	00:11:43	to just click on these videos watch them
00:11:41	00:11:45	and also let YouTube's algorithm really
00:11:43	00:11:47	just carry you into a lot of these
00:11:45	00:11:50	related videos and you'll start to see
00:11:47	00:11:52	maybe some hidden gems and cool winning
00:11:50	00:11:53	products and I know for the 10% of you
00:11:52	00:11:56	that are watching to this part of the
00:11:53	00:11:58	video and the other 10% of those 10% who
00:11:56	00:11:59	are actually willing to take action I
00:11:58	00:12:02	believe that you're gonna be part of the
00:11:59	00:12:03	successful group and find a winner here
00:12:02	00:12:05	and honestly you could probably get away
00:12:03	00:12:07	with selling any product that has to do
00:12:05	00:12:09	with that home stuff like kitchen stuff
00:12:07	00:12:12	to play with your pets maybe even home
00:12:09	00:12:13	decoration stuff too so in summary yes
00:12:12	00:12:15	it is a good time to start drop shipping
00:12:13	00:12:18	right now because one a ton of people
00:12:15	00:12:19	are buying products online to ecommerce
00:12:18	00:12:22	sales are expected to drastikally
00:12:19	00:12:24	increase within the next few years three
00:12:22	00:12:26	there's a lot less competition right now
00:12:24	00:12:28	and no it's not a good time to start
00:12:26	00:12:30	because shipping times are longer but
00:12:28	00:12:32	you can combat that with an amazing
00:12:30	00:12:34	customer service of course you're going
00:12:32	00:12:36	to want to implement all the website
00:12:34	00:12:38	optimization and marketing tricks that I
00:12:36	00:12:39	teach on my channel so make sure to
00:12:38	00:12:43	watch the other videos on my channel to
00:12:39	00:12:43	improve your drop shipping skills