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Master Facebook Ads: Expert Tips for Outsourcing Success

Published on: November 17 2023 by Gavin Bell

Master Facebook Ads: Expert Tips for Outsourcing Success

Table of Contents

  1. Introduction
  2. Importance of Outsourcing Facebook Ads
  3. Pros and Cons of Hiring a Facebook Ad Agency or Consultant
  4. Tip 1: Using Business Manager and Your Own Account
  5. Tip 2: Communication Plan with the Agency
  6. Tip 3: Asking for the Agency's Proposal
  7. Due Diligence when Hiring an Agency or Consultant
  8. Conclusion

Hiring a Facebook Ad Agency or Consultant: Pros and Cons

In today's digital world, where social media has become an integral part of marketing, businesses are constantly looking for ways to optimize their Facebook advertising strategies. One approach that many businesses consider is outsourcing their Facebook ads to a specialized agency or consultant. However, before making this decision, it is important to weigh the pros and cons of hiring a Facebook ad agency or consultant.

Importance of Outsourcing Facebook Ads

Outsourcing Facebook ads can provide numerous benefits for businesses. By hiring experts who specialize in Facebook advertising, businesses can leverage their knowledge and experience to improve the effectiveness of their ad campaigns. A proficient agency or consultant will be able to develop and implement a well-planned marketing funnel, helping businesses generate leads and increase sales on autopilot. Outsourcing also allows business owners to focus on other aspects of their business, saving them valuable time and resources.

Pros of Hiring a Facebook Ad Agency or Consultant

  1. Expertise: Facebook ad agencies and consultants have extensive experience and knowledge in optimizing ad campaigns. They stay up to date with the latest trends and features, ensuring that businesses maximize their ROI.
  2. Time and Resource Savings: Outsourcing Facebook ads frees up business owners' time to focus on other core areas of their business. It eliminates the need to train in-house staff and invest in ad management tools.
  3. Advanced Targeting: Facebook ad agencies and consultants have in-depth knowledge of the platform's targeting options. They can help businesses reach a highly specific audience, increasing the chances of conversion.
  4. A/B Testing: Professionals can conduct A/B testing to determine which ads, creatives, and targeting strategies work best for the business. This data-driven approach improves campaign performance over time.

Cons of Hiring a Facebook Ad Agency or Consultant

  1. Cost: Hiring an agency or consultant comes with a cost. The fees for their services may be substantial for small businesses with limited budgets.
  2. Lack of Control: Outsourcing Facebook ads means relinquishing some control over the ad campaign. Business owners need to trust the agency or consultant to make strategic decisions.
  3. Communication Challenges: Effective communication is vital for success in outsourcing Facebook ads. If there is a communication breakdown between the business and the agency/consultant, it can lead to ineffective campaigns and wasted resources.
  4. Potential for Fraudulent Agencies: There are scam agencies out there that promise outstanding results but fail to deliver. It is crucial to do thorough research before hiring an agency or consultant.

Tip 1: Using Business Manager and Your Own Account

One crucial tip shared by Amanda Robinson, a digital marketing expert, is the importance of using Facebook Business Manager and managing your ads from your own account. This ensures that businesses retain ownership of their valuable data and assets. By granting permissions to the agency or consultant on their own ad account, businesses can maintain control over their tracking pixel and other essential features for their Facebook ads.

Tip 2: Communication Plan with the Agency

Tony Christianson, an experienced advertiser, emphasizes the significance of establishing a clear communication plan with the agency or consultant. This plan should outline the frequency of reports, action steps, and expectations from both sides. Effective communication ensures that both the client and the agency are aligned in their goals and strategies, leading to a successful partnership.

Tip 3: Asking for the Agency's Proposal

Before hiring an agency or consultant, it is essential to ask them about their proposed approach or strategy. While it may not be fair to ask for an extensive proposal without hiring them, businesses can request a brief understanding of how they work. This can include information about their underlying principles, systems, and past results. By doing so, businesses can differentiate between agencies/consultants willing to put in the effort and those who are not.

Due Diligence when Hiring an Agency or Consultant

The decision to outsource Facebook ads should not be taken lightly. Businesses need to conduct thorough research to ensure they hire the right agency or consultant. This involves checking their background, reading client testimonials, and reviewing their portfolio. It is also advisable to have detailed discussions and interviews to assess their expertise, communication skills, and compatibility with the business's values and goals.

In conclusion, outsourcing Facebook ads to a specialized agency or consultant can be a game-changer for businesses, provided the right decision is made. By considering the pros and cons, establishing a communication plan, and thoroughly evaluating potential agencies/consultants, businesses can make an informed choice that will help them take their advertising efforts to new heights.


  • Outsourcing Facebook ads to an agency or consultant can optimize ad campaigns and save businesses time and resources.
  • Hiring experts provides expertise, advanced targeting capabilities, A/B testing, and the opportunity to focus on core business areas.
  • Cons include the cost, loss of control, potential communication challenges, and the risk of fraudulent agencies.
  • Using Facebook Business Manager and maintaining ownership over the ad account is vital to protect valuable data and assets.
  • Establishing a communication plan with the agency or consultant ensures alignment of goals and expectations.
  • Requesting a brief understanding of the agency's proposed approach can help businesses assess their systems and compatibility.
  • Thorough due diligence, including background checks and client testimonials, is crucial before hiring an agency or consultant.


Q: How much does it cost to outsource Facebook ads to an agency? A: The cost of outsourcing Facebook ads to an agency varies depending on factors such as the agency's reputation, services offered, and the complexity of the ad campaigns. It is advisable to request quotes and compare prices from multiple agencies.

Q: Can I have control over my ad campaigns if I outsource to an agency? A: While outsourcing means relinquishing some control, businesses can still collaborate with the agency to set goals, review campaign strategies, and provide feedback. Communication is key to maintaining a successful partnership.

Q: What are the risks of hiring a fraudulent agency? A: Fraudulent agencies often make false promises and fail to deliver results. They may take advantage of businesses and run ineffective campaigns, wasting resources. Thorough background checks and research can help identify legitimate agencies.

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