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Master Facebook Ads for Real Estate in 2023

Published on: November 17 2023 by Jaime Resendiz

Master Facebook Ads for Real Estate in 2023

Table of Contents

  1. Introduction
  2. Step 1: Create a Personal Facebook Page
  3. Step 2: Create a Facebook Business Page
  4. Step 3: Set Up a Business Manager Account
  5. Step 4: Connect Your Facebook Business Page and Ad Account
  6. Step 5: Create a Campaign with the Leads Objective
  7. Step 6: Select Targeting and Placements for Your Ad
  8. Step 7: Create Compelling Ad Copy and Visual Assets
  9. Step 8: Set Up an Instant Form to Capture Leads
  10. Step 9: Review and Launch Your Facebook Ad Campaign
  11. Converting Facebook Leads into Sales
  12. Conclusion

How to Generate Real Estate Leads with Facebook Ads

Are you a real estate agent looking to generate high-quality leads at an affordable price? Look no further! In this step-by-step guide, we will show you exactly how to utilize Facebook ads to generate a steady stream of real estate leads. From setting up your personal and business Facebook pages to creating compelling ad copy and capturing leads with instant forms, we will cover everything you need to know to successfully generate leads using Facebook ads. So let's get started!

Step 1: Create a Personal Facebook Page

Before diving into Facebook ads, your first prerequisite is to have a personal Facebook profile. This is the foundation for launching your ads and connecting with potential leads. While you don't need to actively engage with all your friends on your personal profile, having a profile is necessary to gain access to Facebook's ad platform and launch your ads.

Step 2: Create a Facebook Business Page

Once you have your personal profile set up, the next step is to create a Facebook business page. This is the page you will use to launch your ads and showcase your listings. When creating your business page, make sure to select a name that is compliant with your real estate commission and follows any guidelines set by the National Association of Realtors (NAR) if you are a member. Fill out all the necessary information on your business page to establish its credibility and make sure it has a professional appearance.

Step 3: Set Up a Business Manager Account

To take full advantage of Facebook's advertising capabilities, it is recommended to set up a Business Manager account. This account provides additional resources and tools, allows collaboration with other users without sharing personal logins, and gives you more control over your ad accounts. Creating a Business Manager account is a straightforward process, and you should provide as much information as possible during the setup to expedite the approval process for your ads.

Step 4: Connect Your Facebook Business Page and Ad Account

In this step, you will connect your Facebook business page and ad account to your Business Manager account. This allows you to launch ads from your business page and manage your ad campaigns effectively. Be sure to follow the instructions provided by Facebook to connect your page and ad account correctly. It is also at this stage that you can invite other users, such as marketing professionals or team members, to collaborate on your account by providing their email addresses.

Step 5: Create a Campaign with the Leads Objective

Now that your business page and ad account are set up, it's time to create your first Facebook ad campaign. Select the "Leads" objective as your campaign goal, as you want to generate leads for your real estate business. Facebook's ad manager provides options for different campaign objectives, but for most real estate agents, the leads objective is the most effective for driving conversions. Remember to give your campaign a clear and descriptive name for easy identification.

Step 6: Select Targeting and Placements for Your Ad

Targeting plays a crucial role in the success of your Facebook ad campaign. In this step, you will define your target audience based on location, interests, and demographics to ensure that your ads reach the right people. You can select the specific geographic area you want to target, such as a 20-mile radius around a property's location. While you cannot target specific demographics due to Facebook's restrictions for real estate ads, you can still focus on people's interests related to real estate. Additionally, choose the appropriate placements for your ads, such as the Facebook feed, to maximize visibility and engagement.

Step 7: Create Compelling Ad Copy and Visual Assets

To capture the attention of your target audience, it is crucial to craft compelling ad copy and use visually appealing assets. Your ad copy should highlight the key selling points of the property, mentioning unique features, location, and any incentives for the audience to take action. Keep the ad copy concise and engaging, urging users to click and learn more. Including high-quality images or videos of the property can significantly enhance the performance of your ad and drive more leads.

Step 8: Set Up an Instant Form to Capture Leads

To capture leads directly within Facebook, you can set up an instant form. Instant forms allow users to submit their contact information without leaving the platform, making it convenient for both you and the potential lead. When creating the form, ensure that it complies with Facebook's policies and accurately represents the information you need from the leads. You can customize the form fields, such as name, email, and phone number, and include a clear call-to-action asking users to provide their details. Make sure to have a privacy policy in place and specify how you will use the submitted information.

Step 9: Review and Launch Your Facebook Ad Campaign

Before launching your ad campaign, carefully review all the settings, targeting options, ad copy, and visuals to ensure everything is correct. Double-check that your Facebook pixel is properly implemented to gather data for retargeting purposes. Once you are satisfied with everything, submit your campaign for review. Facebook's review process may take a few minutes to a few hours, during which they will assess the compliance and appropriateness of your ad. Be patient and wait for the approval notification before your ad becomes active.

Converting Facebook Leads into Sales

Generating real estate leads is only the first step. Converting those leads into actual sales requires a strategic approach. It's essential to have a follow-up system in place to engage with the leads and nurture them throughout the buying or selling process. In our experience, using personalized scripts tailored to each stage of the sales funnel has yielded significant success. If you want access to the exact scripts we use to convert Facebook leads, comment below with "scripts" and email [email protected]. We'll provide you with the scripts that our team uses to convert leads successfully.


Facebook ads are a powerful tool for real estate agents to generate a consistent flow of high-quality leads. By following the step-by-step process outlined in this guide, you can harness the potential of Facebook ads to grow your real estate business. Remember to focus on targeting, engaging ad copy, compelling visuals, and a seamless lead capture process. With the right strategy and effective conversion tactics, you can turn your Facebook leads into satisfied clients and achieve success in the ever-changing real estate market.

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