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Master Facebook Ads for Realtors 2023: Boost Your Real Estate Business!

Published on: November 17 2023 by Frank Kritzman

Master Facebook Ads for Realtors 2023: Boost Your Real Estate Business!

Table of Contents

  1. Introduction
  2. Boosting a Listing on Facebook
  3. Creating a Facebook Ad
  4. Picking Your Campaign Objective
  5. Selecting Locations for Your Ad
  6. Setting a Daily Budget
  7. Choosing an Audience
  8. Manual Placements and Platforms
  9. Creating the Ad Content
  10. Uploading and Reviewing the Ad
  11. Monitoring and Analyzing the Ad Campaign

Boosting a Listing on Facebook

Boosting a listing on Facebook is an easy and effective way to quickly get more eyes on your post. It's a less specific and more generic form of paid advertising that can help generate leads for your real estate business. By boosting a listing, you can increase its visibility and reach a larger audience. In this section, we will go over the process of how to boost a listing on Facebook.

To start, you'll need to go to Facebook Marketplace and find the listing you want to boost. Once you've found the listing, click on the "Boost" option. It's recommended to select a custom budget and duration for your boost. You can choose the number of days and the amount you want to spend per day. For example, you can set a budget of $10 per day for 3 days. This will give your boosted ad between 1,300 and 3,500 extra views per day.

After selecting your budget and duration, click on "Promote Now" to complete the boosting process. This will instantly increase the visibility of your listing and help you attract potential clients. Boosting a listing on Facebook Marketplace is a simple yet effective way to generate leads and grow your real estate business.

Creating a Facebook Ad

In addition to boosting listings, you can also create a Facebook ad to further expand your reach and attract more leads. Facebook ads offer more customization options and targeting capabilities compared to boosting. In this section, we will guide you through the process of creating a Facebook ad for your real estate business.

To create a Facebook ad, you'll need to access the Ads Manager on Facebook. Go to your Facebook profile and click on the "Ads Manager" option in the drop-down menu on the left. Once you're in the Ads Manager, navigate to the campaign section.

Here, you'll see three tabs: campaign, ad set, and ads. For simplicity's sake, we'll focus on creating one campaign, one ad set, and one ad. Click on "Create" to start the process.

First, you'll need to choose your campaign objective. This objective determines the goal of your ad. If you want to reach as many people as possible and increase brand awareness, select the "Awareness" objective. This will maximize the reach of your ad and attract potential clients.

Next, you'll need to name your campaign. Choose a name that is descriptive and easy to remember. For example, you can name it "Digital Mailer" to signify that it's a digital version of the mailers you used to send out.

When it comes to selecting the audience for your ad, Facebook offers various targeting options. However, due to the special ad category for real estate, you won't be able to narrow down your audience based on specific demographics or interests. Choose the location where you want your ad to be shown. For real estate, it's essential to target people who have lived or recently lived in the areas you serve.

After selecting your audience, you can determine where your ad will be shown. Facebook allows you to choose the platforms and placements for your ad. It's recommended to select Facebook, Instagram, and Stories to maximize the reach and visibility of your ad.

The next step is creating the content for your ad. You can use images, videos, or a combination of both. Make sure your content is visually appealing, relevant to your real estate business, and includes a compelling call to action. Canva is a great online tool for designing ad graphics.

Once you've created your ad content, you can upload it to the Ads Manager. Make sure to preview your ad on different platforms to ensure it looks great on all devices. Double-check the text and images to make sure they align with your objectives and target audience.

Finally, review your ad and click on "Place Order" to start running your Facebook ad campaign. Monitor the performance of your ads and make adjustments as necessary to optimize your results.

Creating a Facebook ad can significantly increase your reach and generate more leads for your real estate business. By following the steps outlined above, you can create compelling and effective ads that attract potential clients and help your business grow.

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