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Master Facebook Ads in 2023: Complete Beginners Guide

Published on: November 17 2023 by Bizliftng

Master Facebook Ads in 2023: Complete Beginners Guide

Table of Contents:

  1. Introduction
  2. Setting Up Your Facebook Account 2.1 Creating a Facebook Page 2.2 Connecting Your Facebook Page to Your Instagram Account 2.3 Setting Up Your Ad Accounts 2.4 Linking WhatsApp to Your Facebook Page
  3. Accessing Business Manager 3.1 Navigating to Business Settings 3.2 Confirming Your Facebook Page and Instagram Account 3.3 Creating an Ad Account
  4. Running Your First Ad 4.1 Choosing Your Campaign Objective 4.2 Creating a Campaign 4.3 Creating an Ad Set 4.3.1 Selecting the Destination of Your Ad 4.3.2 Setting Your Budget 4.3.3 Defining Your Audience Targeting 4.3.4 Placing Your Ad 4.4 Creating an Ad
  5. Publishing Your Ad
  6. Conclusion

Running Your First Facebook Ad: A Beginner's Guide


Welcome to this beginner's guide on running your first Facebook ad. If you've been hearing about Facebook ads everywhere but have no idea how to get started, you're in the right place! In this guide, we will walk you through the step-by-step process of setting up and running your first Facebook ad. Whether you're a newbie or just need a refresher, this guide will help you navigate the world of Facebook advertising with ease.

Setting Up Your Facebook Account

Before we dive into running ads, it's essential to set up your Facebook account properly. This includes creating a Facebook page, connecting it to your Instagram account, and setting up your ad accounts. Let's go through each step.

Creating a Facebook Page

To get started, you'll need a Facebook page. If you haven't created one yet, don't worry; it's a simple process. Just follow these steps:

  1. Log in to your Facebook account.
  2. Go to the Pages section.
  3. Click on "Create New Page" and follow the steps to set up your page, including choosing a name and category.

Once your page is created, you can move on to the next step.

Connecting Your Facebook Page to Your Instagram Account

To maximize your advertising potential, it's crucial to link your Facebook page to your Instagram account. Here's how you do it:

  1. Go to your Facebook page.
  2. Click on "Switch" to switch to your page.
  3. Navigate to the "Manage" section and scroll down to "Linked Accounts."
  4. Click on "Instagram" and log in to your Instagram account.
  5. Once connected, you can also link your WhatsApp account if desired.

With your Facebook page and Instagram account connected, you're ready to move forward.

Setting Up Your Ad Accounts

To run ads on Facebook, you'll need to set up your ad accounts. This process involves accessing Business Manager, creating your ad accounts, and ensuring everything is properly configured.

Accessing Business Manager

Business Manager is a platform that allows you to manage your Facebook assets, including ad accounts, pages, and more. Follow these steps to access Business Manager:

  1. Go to business.facebook.com.
  2. Once on the Business Manager homepage, you'll see various tools and options.

Confirming Your Facebook Page and Instagram Account

After accessing Business Manager, it's essential to confirm that your Facebook page and Instagram account are correctly linked. Here's what you should do:

  1. Click on "All Tools" to find the hamburger sign (three lines).
  2. Under "Business Settings," select "Pages" to confirm your Facebook page is visible.
  3. Check that your Instagram account is also listed in the "Instagram Accounts" section.

Creating an Ad Account

Now it's time to create your ad accounts within Business Manager. If you have multiple accounts, choose the appropriate one. Otherwise, you'll see a single page to work with. Follow these steps:

  1. Click on your chosen ad account under Business Settings.
  2. Navigate to the "Ad Accounts" section and select "Add Accounts."
  3. Create your ad account by following the prompts.

Running Your First Ad

With your Facebook account and ad accounts set up, you're now ready to run your first ad. This section will guide you through the process.

Choosing Your Campaign Objective

The first step in running a Facebook ad is selecting your campaign objective. There are various options to choose from, including awareness, traffic, engagement, leads, and sales. For beginners, the engagement objective is recommended, as it covers a broad range of potential outcomes.

Creating a Campaign

Once you've chosen your campaign objective, it's time to create your campaign. This step involves giving your campaign a name and proceeding to the ad set level.

Creating an Ad Set

At the ad set level, you'll define your target audience, set your budget, and choose where your ad will be placed.

Selecting the Destination of Your Ad

Decide where you want your engagement to take place. Options include Instagram DM, WhatsApp, Messenger, or growing your Facebook page. Make your selections accordingly.

Setting Your Budget

Choose your budget for the campaign. Enter the amount you're willing to spend.

Defining Your Audience Targeting

Specify your audience targeting parameters to ensure your ad reaches the right people. Consider demographics, interests, locations, and behaviors for effective targeting.

Placing Your Ad

Select the placements for your ad, including Facebook, Instagram, or specific locations within each platform.

Creating an Ad

At the ad level, you'll choose an existing post from your Facebook or Instagram page to use in your ad. Customize the details, such as the call to action and buttons, to optimize engagement.

Publishing Your Ad

Once your ad is set up, review all the details and click "Publish" to start running your ad. Your ad will be sent for review before it goes live.


Congratulations! You've successfully set up and run your first Facebook ad. Remember to monitor your ad's performance and make adjustments as needed. With practice and experience, you'll become proficient in running effective Facebook ad campaigns. Good luck and happy advertising!


  • A step-by-step guide to setting up and running your first Facebook ad.
  • Tips on connecting your Facebook page to your Instagram account for broader reach.
  • How to access Business Manager and create ad accounts.
  • Choosing the right campaign objective for your desired outcome.
  • Tips on defining your target audience and setting your budget.
  • Customizing ad placements and creating engaging ads.
  • Publishing and reviewing your ad's performance.


Q: Do I need a Facebook page to run ads on Facebook? A: Yes, a Facebook page is required to run ads on Facebook. It's important to have a dedicated page for your business or brand.

Q: Can I link my WhatsApp account to my Facebook page? A: Yes, you can link your WhatsApp account to your Facebook page, allowing users to message you directly.

Q: What is Business Manager, and why do I need it? A: Business Manager is a platform that helps you manage your Facebook assets, including ad accounts, pages, and more. It provides a centralized hub for managing your advertising activities.

Q: How do I choose the right campaign objective? A: The campaign objective should align with your desired outcome. If you're looking to increase engagement, the "Engagement" objective is a good choice.

Q: Can I use existing posts for my ads? A: Yes, you can use existing posts from your Facebook or Instagram page for your ads. This allows you to leverage content that has already performed well.

Q: How can I track the performance of my ads? A: Facebook provides detailed metrics and insights under the Ads Manager platform, allowing you to monitor the success of your ads and make data-driven decisions.

Q: What should I do if my ad is not performing well? A: If your ad is not performing as expected, consider refining your targeting, adjusting your budget, or optimizing your ad creative to improve its performance.

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