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Master Facebook Ads with Business Manager-1

Published on: November 20 2023 by Kamran Khan

Master Facebook Ads with Business Manager

Table of Contents:

  1. Introduction
  2. The Structure of Facebook Ads
  3. Creating a Facebook Business Manager Account
  4. Targeting Potential Audience on Facebook
  5. The Rise of Meta and the Virtual Reality Landscape
  6. Investments in Meta: Microsoft, Shopify, and Nvidia
  7. Creating a Facebook Page
  8. Adding an Ad Account to Your Business Manager
  9. Linking an Instagram Account
  10. Sharing Access to Business Manager Assets
  11. Overview of Facebook Ads Manager
  12. Conclusion


Facebook ads have become an integral part of digital marketing strategies for businesses and individuals alike. In this article, we will guide you through the process of setting up and running Facebook ads from scratch. From creating a Facebook Business Manager account to targeting specific audiences and managing ad accounts, we will cover it all. So, whether you are a first-time advertiser or a company looking to expand its reach, this article will provide you with the necessary steps to get started.

The Structure of Facebook Ads

Before diving into the nitty-gritty of creating Facebook ads, it's essential to understand the underlying structure. At a basic level, you need a Facebook user profile or a Facebook ad account to begin. Under the Facebook ad account, you will need a Facebook Business Page and an Instagram account. If you are running ads for a company, you will also need to create a Facebook Business Manager account. This comprehensive structure allows you to manage all your assets under one umbrella and streamline your advertising efforts.

Creating a Facebook Business Manager Account

To create a Facebook Business Manager account, visit the business dot facebook dot com website. This platform serves as a central hub for managing your ad accounts, pages, and the people who work on them. When setting up your business manager account, you'll need to provide your company name and email address. Once created, your business manager account will allow you to share access to ad accounts and pages seamlessly.

Targeting Potential Audience on Facebook

One of the main advantages of Facebook ads is the ability to target specific audiences. With over 3.6 billion potential users across Facebook, Messenger, and Instagram, you have a vast pool of people to connect with. Through precise targeting options, you can reach your ideal customers based on demographics, interests, behaviors, and more. This level of targeting ensures that your ads are seen by the right people, increasing the likelihood of success.

The Rise of Meta and the Virtual Reality Landscape

Meta, formerly known as Facebook, has set its sights on becoming a dominant player in the virtual reality (VR) landscape. With popular events like virtual concerts by Ariana Grande and Travis Scott, Meta is positioning itself as a pioneer in the metaverse. The company aims to increase its user base from 3.6 billion to close to five million in the next five to ten years. Major investments from tech giants like Microsoft, as well as companies like Shopify and Nvidia, signify the growing importance of Meta in the tech industry.

Investments in Meta: Microsoft, Shopify, and Nvidia

Microsoft's whopping $70 billion investment in Meta highlights the potential of the metaverse. Not only Microsoft, but companies like Shopify and Nvidia have also recognized the disruptive power of Meta and invested significantly. These investments indicate a race among tech giants to acquire more users and solidify their presence in the metaverse. With Meta's ambitious plans and the backing of industry giants, the metaverse is poised to revolutionize the way we interact with the digital world.

Creating a Facebook Page

To run Facebook ads, you'll need a Facebook Business Page. Creating a page is a straightforward process and can be done directly from your Facebook profile. A Facebook Business Page serves as the public face of your brand on the platform. It allows you to showcase your products, share updates, and engage with your audience. Before moving on to creating ads, ensure that you have a compelling and professional Facebook Business Page in place.

Adding an Ad Account to Your Business Manager

To run ads on Facebook, you'll need to create an ad account within your Facebook Business Manager. This ad account is where you'll manage your advertising campaigns, ad creatives, and budget allocations. Adding an ad account to your Business Manager is a crucial step in organizing your advertising efforts. Once you have an ad account, you can proceed to create and run targeted Facebook ads.

Linking an Instagram Account

With the integration of Facebook and Instagram, linking your Instagram account to your Facebook Business Manager is essential. By doing so, you can leverage the power of both platforms to maximize your reach and engagement. Linking your Instagram account allows you to create Instagram ads and manage them alongside your Facebook ads. It provides a holistic approach to your social media advertising strategy.

Sharing Access to Business Manager Assets

As a business manager, you can share access to your assets such as ad accounts and pages with other partners or agencies. Sharing access allows collaborating teams to manage ad accounts and pages effectively. By assigning specific roles and responsibilities, you can control who can make changes and view important metrics. Sharing access helps streamline collaboration and ensures smooth operation across multiple assets.

Overview of Facebook Ads Manager

Facebook Ads Manager is the central platform for creating, managing, and monitoring your Facebook ad campaigns. With a user-friendly interface, it allows you to set campaign objectives, define target audiences, create ad creatives, and analyze campaign performance. Understanding the basics of Facebook Ads Manager is essential for effectively managing your ad accounts and optimizing your campaigns for success.


Running Facebook ads can be a game-changer for individuals and businesses looking to reach a wide audience. By following the steps outlined in this article, you'll be well-equipped to create and manage Facebook ads effectively. From creating a Facebook Business Manager account to targeting the right audience and monitoring campaign performance, each step plays a crucial role in achieving advertising success on the platform. Embrace the power of Facebook ads and unlock the potential to reach millions of potential customers.

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