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Master Facebook Ads with Meta - A Comprehensive Course

Published on: November 17 2023 by Senator We Run Ads

Master Facebook Ads with Meta - A Comprehensive Course

Table of Contents

  1. Introduction
  2. Ways to Advertise with Facebook Ads
  3. Boost Post
  4. Promote via Page
  5. Ad Manager
  6. Pros and Cons of Boost Post and Promote via Page
  7. Why Ad Manager is the Professional Method
  8. Setting Up Ad Manager
  9. Basic Setups for Ad Manager
  10. Business Manager: An Overview

Introduction

Welcome to the second video of our Facebook Ads course! In this video, we will be discussing the different ways to advertise with Facebook ads. Understanding these methods and the entities involved in Facebook ads ecosystem is crucial for agencies, freelancers, and business owners. We will mainly focus on the professional method of running ads through ad manager, but we will also touch upon boost post and promote via page for beginners. So let's dive in and explore the world of Facebook advertising!

Ways to Advertise with Facebook Ads

There are three main ways to advertise on Facebook: boost post, promote via page, and ad manager. The first two methods are suitable for beginners, while ad manager is the preferred method for professionals. Let's take a closer look at each of these methods.

Boost Post

Boost post is a straightforward method that allows Facebook page owners to turn their posts into ads. By clicking on the boost post button, page owners can select some basic settings and reach a wider audience, including people who don't follow their page. Boost post is ideal for beginners who want to promote their page or specific posts without needing extensive experience or technical knowledge.

Promote via Page

Similar to boost post, promote via page is another beginner-friendly method that allows page owners to promote their posts. This method is particularly useful for businesses that want to create awareness about their brand or events. Page owners can easily select the promote button below their posts and customize the promotion settings to reach a targeted audience. Promote via page is a cost-effective option for businesses with limited budgets.

Ad Manager

Ad manager is the professional method of running Facebook ads and offers more advanced functionalities for advertisers. With ad manager, you can create different types of campaigns and choose specific objectives, such as getting more followers, generating leads, or driving sales. Ad manager provides access to detailed targeting, look-alike targeting, extensive reporting, and more. It allows you to optimize your campaigns based on performance data and scale them according to your goals.

Pros and Cons of Boost Post and Promote via Page

While boost post and promote via page are suitable for beginners, they have certain limitations compared to ad manager. Let's explore the pros and cons of each method.

Boost Post Pros:

  • Easy to set up and requires minimal technical knowledge
  • Cost-effective option for small businesses
  • Allows page owners to reach a wider audience, even those who don't follow their page

Boost Post Cons:

  • Limited customization options compared to ad manager
  • Inability to edit boosted posts once they are turned into ads
  • Limited placement options, with ads only appearing on Facebook and Instagram feeds

Promote via Page Pros:

  • Simple and user-friendly interface
  • Affordable way to promote specific events or offerings
  • Ideal for businesses without the resources or budget to work with agencies or freelancers

Promote via Page Cons:

  • Restricted to promoting posts on Facebook and Instagram feeds only
  • Lack of advanced targeting options and detailed reporting
  • Limited scalability compared to ad manager campaigns

Why Ad Manager is the Professional Method

Ad manager is considered the professional method of running Facebook ads for several reasons. It provides advertisers with a comprehensive set of features and functionalities that enhance campaign performance and optimization.

Ad Manager Benefits:

  • Access to detailed targeting options for precise audience reach
  • Ability to create various campaign objectives and track specific metrics
  • Extensive reporting capabilities, including hourly updates and performance insights
  • Support for different ad placements beyond Facebook and Instagram feeds
  • Advanced optimization techniques based on performance data
  • Scalability for campaigns with different budgets, objectives, and target audiences
  • Suitable for businesses with dedicated and experienced resources to manage campaigns effectively

Setting Up Ad Manager

To run ads through ad manager, you need to create a Facebook profile, a Facebook page, and an ad account. These are the fundamental requirements for running Facebook campaigns. Once you have them set up, you can then proceed with creating your ad manager account.

Basic Setups for Ad Manager:

  • Create a Facebook profile if you don't have one already
  • Create a Facebook page for your business or use an existing one
  • Set up an ad account within your business manager account
  • Configure essential settings, such as adding payment methods and confirming your website
  • Familiarize yourself with ad manager's interface and campaign creation process
  • Utilize the extensive targeting options, creative optimization, and conversion tracking features available in ad manager
  • Continuously analyze performance reports to make data-driven decisions and optimize your campaigns for better results

Business Manager: An Overview

Business manager is another crucial component of Facebook ads ecosystem. It is an online tool that allows you to manage multiple profiles, pages, and ad accounts in one place. With business manager, you can seamlessly access and control various assets associated with your business or clients.

Business Manager Benefits:

  • Hosts Facebook profiles, pages, ad accounts, and partners in a centralized platform
  • Enables granular access control for different employees or external partners
  • Facilitates collaborative efforts by providing a shared space for managing campaigns
  • Simplifies payment management by allowing multiple payment methods to be linked to your business manager account
  • Offers a high level of transparency and accountability in ad management processes

Conclusion

Understanding the different ways to advertise with Facebook ads and the entities involved in Facebook ads ecosystem is essential for successful campaigns. Whether you choose to boost post, promote via page, or utilize the advanced features of ad manager, each method has its advantages and considerations. As a professional advertiser, having a business manager account adds an extra layer of organization and control to your ad management process. So take the time to set up your Facebook profile, create a page, and delve into the world of ad manager. Happy advertising!

Highlights

  • Boost post and promote via page are suitable for beginners due to their simplicity and cost-effectiveness.
  • Ad manager provides advanced functionalities, detailed targeting, and extensive reporting for professional advertisers.
  • Understanding the role of a business manager account is crucial for managing multiple profiles, pages, and ad accounts in one place.

FAQs

Q: Can I edit a boosted post once it is turned into an ad? A: No, once a post is boosted and turned into an ad, you cannot edit the post itself. However, you can make changes to the campaign settings or create a new ad with the desired edits.

Q: Can I run ads on platforms other than Facebook and Instagram using boost post or promote via page? A: No, boost post and promote via page are limited to Facebook and Instagram feeds only. Ad manager offers additional ad placement options, such as third-party websites and Messenger.

Q: Is ad manager suitable for businesses with limited budgets and resources? A: Ad manager is more suitable for businesses with dedicated and experienced resources, as it offers advanced features, detailed targeting, and scalable campaign options. Boost post and promote via page are better suited for businesses with limited budgets and resources.

Q: Can I have multiple ad accounts and pages within a single business manager account? A: Yes, business manager allows you to host multiple ad accounts and pages within one account. This can be beneficial for agencies or businesses managing campaigns for multiple clients or brands.

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